Report: Test Answer Key
District: CMS
Test: 9_12 Marketing 6670 - Sp and En Mkt 1 Quiz 4
Description: Review 3_5-23-13
Form: 501
1. Developing positive relationships with people who work for local television stations and newspaper publishers is a way for an advertising agency to generate _______ for its clients. (NCCTE.9_12.ME.6670.4.03)
A. new markets
B. cash
C. sales promotion
D. publicity
2. When attending a sporting event, most fans expect that the facility will provide them with a(n) (NCCTE.9_12.ME.6670.4.05)
A. learning situation.
B. winning experience.
C. safety environment.
D. ordinary performance.
3. A stadium designed with more female rest rooms than male rest rooms is responding to which of the following customer expectations. (NCCTE.9_12.ME.6670.4.05)
A. Adequate facilities
B. Aesthetics
C. Dedication usage
D. Sense of safety
4. Which of the following do event organizers often include in an event to add interest and

excitement to the event: (NCCTE.9_12.ME.6670.4.04)
A. Dress rehearsal
B. Long intermission
C. Celebrity appearance
D. Sponsor recognition
5. To develop positive relationships with the media, an advertising agency's public-relations director must be (NCCTE.9_12.ME.6670.4.03)
A. impressionable and suspicious.
B. honest and professional.
C. organized and distant.
D. approachable and aggressive.
6. Following a rash of newspaper criticism for being overpaid, a multimillion-dollar athlete signed up to be a volunteer spokesperson for Special Olympics. What was the athlete attempting to accomplish by promoting this move to the press?
(NCCTE.9_12.ME.6670.4.03)
A. Obtain a tax deduction
B. Attract a new sponsor
C. Gain more income
D. Overcome negative publicity
7. One reason sport/event organizers often plan a day to give the media an opportunity to visit the site in advance is to encourage the media to (NCCTE.9_12.ME.6670.4.03)
A. set up broadcast equipment.
B. pick up their credentials.
C. publicize the preparations.
D. hold a press conference.
8. When a sport organization employee creates a promotional script for a sport announcer to read during a pregame award ceremony, the employee should

(NCCTE.9_12.ME.6670.4.04)
A. include a joke in the introduction to capture the audience's attention.
B. number the copy pages in reverse chronological order.
C. make sure the final copy is single-spaced and the typeface is bold.
D. identify name pronunciations that might be difficult to read.
9. What do sport/event planners often develop to encourage television and newspaper coverage? (NCCTE.9_12.ME.6670.4.03)
A. Sales promotions
B. Local contests
C. Media guides
D. Creative themes
10. A soft-drink manufacturer is a sponsor for a professional baseball team. Which of the following signage placement options would provide the most exposure to the manufacturer's products: (NCCTE.9_12.ME.6670.4.06)
A. Rear entrance of stadium
B. Interior wall of the outfield
C. Next to concession stands
D. Backside of the scoreboard
11. What do professional sport teams design for use during games that often become promotional tools because fans take them home? (NCCTE.9_12.ME.6670.4.04)
A. Posters

B. Tickets
C. Programs
D. Samples
12. The purpose of designing an event program that contains space for advertisements is to
(NCCTE.9_12.ME.6670.4.04)
A. promote the team.
B. get more people to buy the program.
C. generate more revenue
D. pay less money for program printing costs.
13. Which of the following is an advantage to a sport organization that develops an interactive relationship with the broadcast and print media:
(NCCTE.9_12.ME.6670.4.03)
A. Ensures confidential information exchanges
B. Decreases the need for a public-relations plan
C. Builds mutually favorable relationships
D. Reduces organizational crisis risks
14. When sport/event marketers use ongoing, two-way communication to build trust and goodwill with the media, they are creating a(n) ____________ relationship.
(NCCTE.9_12.ME.6670.4.03)
A. comprehensive
B. interactive

C. reactive
D. exclusive
15. Why is it important for professional sport organization to develop relationships with the media? (NCCTE.9_12.ME.6670.4.03)
A. To maximize favorable news and event coverage
B. To reduce the need to obtain alternate sources of income
C. To obtain endorsement deals with professional athletes
D. To prevent the release of information to the public
16. Which of the following is an example of a business using a celebrity's appearance to attract customers to an event: (NCCTE.9_12.ME.6670.4.02)
A. An actor stars in the lead role of a film that is based on a best-selling novel.
B. A professional athlete announces her/his plans to retire within six months.
C. An athletic-shoe company distributes a press release about a new endorsement deal.
D. A rock star signs copies of his/her latest CD at a store's grand opening.
17. Which of the following factors is most likely to cause people to not want to return to the annual fireworks show that attracts hundreds of thousands of people to the downtown area: (NCCTE.9_12.ME.6670.4.05)
A. public transportation
B. nearby accommodations
C. Traffic

D. Parking fees
18. To obtain the most exposure during a sporting event, the best logo placement opportunity for businesses is on (NCCTE.9_12.ME.6670.4.06)
A. race cars.
B. golf balls.
C. swimsuits.
D. footwear.
19. A stadium deciding to place messages and team logos on electronic boards is an example of selecting (NCCTE.9_12.ME.6670.4.06)
A. event signage.
B. media usage.
C. sponsorships.
D. network support.
20. What do businesses often include with a news release to attract an editor's attention:
(NCCTE.9_12.ME.6670.4.03)
A. Promotional souvenir
B. Captioned photograph
C. Reference list
D. Thank-you letter
21. What is the advantage to a business of placing signage on the outfield stadium wall

during a televised professional baseball game? (NCCTE.9_12.ME.6670.4.06)
A. Ensures higher sales
B. Lowers promotional expenses
C. Provides free publicity
D. Increases brand awareness
22. To increase revenue, professional baseball and football teams often sell advertising that appears (NCCTE.9_12.ME.6670.4.01)
A. on national television.
B. in local magazines.
C. on the back of tickets.
D. in community newspapers.
23. Sport/event organizations develop and generate newsletters to
(NCCTE.9_12.ME.6670.4.03)
A. communicate with the public
B. notify the media
C. obtain feedback from sponsors
D. prepare for problems.