MangrovUp
Preservation of local culture without being accompanied by an adjustment to the more
modern the latest developments will not attract the interest of young people and the
international market. The creative industry is an industrial sector that can provide the
preservation of cultural renewal at the same time exploring its economic potential. Indonesian
creative industry development should be based on the competitive development of skilled
human resources, trained and empowered to cultivate knowledge and creativity. Activities
related to the creation of new (novelty), which has a market bargaining power and the
establishment of creative people. Business (Business) connectivity in the context of economic
exchanges (economic exchange relations) as well as the transformation of creativity into
economic value.
Ecotourism Mangrove also managed to attract the attention of environmental aktvis
abroad. Launched in news sites of seputar-indonesia.com, JICA (Japan International
Cooperation Agency) expresses appreciation to Surabaya city government for his efforts to
conserve the eco-tourism by making Ecotourism Mangrove Wonorejo as pilot mangrove
conservation area in the program Mangrove Ecosystem Conservation and Sustainable Use
(MECS ). According to the NGO Green Shoots with the presence of Ecotourism Mangrove in
Surabaya can increase public awareness of the importance of mangroves in Surabaya. It is
based on the experience of NGOs that green shoots have started to plant mangrove trees in
the area bozem Wonorejo. Ecotourism Mangrove Wonorejo has mangrove management
ranging from seed to care, so many of the community organizations, the Company, as well as
the Official Government Agencies conducting mangrove planting in Kawasana Ecotourism
Mangrove. But in many mangrove ecotourism development NGOs draw attention to the
dangers of the environment in Surabaya existence. Ecotourism Mangrove considered is
jeopardizing the mangrove ecosystem that was there. This is because the number of visitors
who were there and damaging the environment, and the planting is done merely a formality
so that there is no continuity of care of trees that have been planted.
The elaboration of our membrandingkan "MangroVup". As a form of innovation
MangroVup there MangroVolunteer sub parts, MangroVtik, MangroVacation and
MangroVenture. We invite students and the community contribute to MangroVolunteer in
these activities on a regular basis to emphasize reforestation of mangrove planting, caring for
and maintaining the cleanliness of the environment surrounding mangrove and protect
animals in the mangrove forests such as apes and the sea there is a fish and shrimp.
MangroVtik a batik training by using dyes from mangroves dried leaves that have fallen as a
dye batik. Batik using waste dry leaves of mangrove is the idea of bu Lulut. However, bu
Lulut and batik group experienced difficulties in marketing the batk. So we need creative
marketing to improve the quality of marketing not only domestically but also can compete in
the free market of ASEAN. MangroVacation the mangrove as a vacation spot is need for the
arrangement of the venue, a vehicle for education and gazebo. MangroVenture associated
with vehicles such as boats, skateboard and ships. To do so, it needs close cooperation
between the various departments and agencies, among others: the department of tourism and
culture to provide the budget for the promotion of tourism, the ministry in creating processes
and production products and trading department in creating distribution channels efficiently
and various aspects of commercialization , promotion and investment. Tourism promotion by
the government was able to create an attractive investment, tourism industry creates
employment and stimulates development in infrastructure, education and industries related
properties. Indeed, not only the tourism sector which plays a role in creating the image of the
country. The quality of goods and services, cultural and tourist attractiveness of the
investment opportunity.