WJEC Level 1/2 Award in Creative and
Media
STATEMENT OF PURPOSE
The UK’s Creative Industries, which includes the film, television and music industries, are
now worth £71.4 billion per year to the UK economy. The UK creative industries are
renowned across the globe driving growth, investment and tourism. The Creative Industries
accounted for 1.68 million jobs in 2012, 5.6 per cent of the total number of jobs in the UK
and employment increased by 8.6 per cent between 2011 and 2012 a much higher rate than
for the UK Economy as a whole (0.7%).
The industry covers:









Advertising and marketing
Architecture
Crafts
Design: Product, Graphic and Fashion Design
Film, TV, video, radio and photography
IT, software and computer services
Publishing
Museums, Galleries and Libraries
Music, performing and visual arts.
People in the creative industries need to be able to propose and present ideas or solutions in
response to briefs so that they can gain commissions or funding from clients for work on
projects such as films, books, websites, adverts, exhibitions, events, etc. The creative
industries are highly competitive, so proposals submitted should demonstrate good planning
and appropriateness to a target audience. The ability to meet the set brief and communicate
creative ideas effectively is very important in order to impress potential clients. When
organisations such as the BBC commission series and other projects, they look for exciting,
high quality proposals.
The WJEC Level 1/2 Award in Creative and Media has been designed to mainly support
learners in schools and colleges who want to learn about woring in the creative industries.
It provides learners with a broad introduction to the sector and the types of career
opportunities available. It is mainly suitable as a foundation for further study. This further
study could provide learners with the awareness of the work and skills required of different
types of job roles in the sector. As a result, they may wish to start an apprenticeship or
continue with their studies into higher education in order to pursue those job roles.
The units in these qualifications will provide learners with opportunities to access a range of
Level 3 qualifications including:



GCE A levels in Art and Design, Media Studies and Performing Arts
Apprenticeships
Vocationally related qualifications in Art and Design, Media Studies and Performing
Arts.
The qualification also provides the basis of learning from which to build towards National
Occupational Standards (NOS) in the following suites:






Broadcasting and film
Community arts
Craft
Design
Technical theatre
Publishing, journalism and advertising.
There are no formal entry requirements for this qualification. It is likely to be studied by 1416 year olds in schools alongside GCSEs. The range of units available would support
learners’ progression from any study at Key Stage 3, as the skills based unit(s) allow
learners to develop their skills from any starting point.
The qualification structure:
WJEC Level 1/2 Award in Creative and Media
Unit
number
9751/01
9752/01
9753/01
9754/01
9755/01
9756/01
9757/01
9758/01
9759/01
9760/01
9761/01
9762/01
9763/01
9764/01
9765/01
9766/01
9767/01
9768/01
9769/01
9770/01
Unit title
Creating a proposal in response to a brief
Creating an outcome in response to a brief
Skills development in Stage Acting
Skills development in TV/Film Acting
Skills development in Physical Theatre
Performance
Skills development in Set/Costume Design
Skills development in Lighting/Sound
Design
Skills development in Solo Dance
Performance
Skills development in Group Dance
Performance
Skills development in Choreography
Skills development in Solo Music
Performing
Skills development in Ensemble Music
Performance
Skills development in Musical Composition
Skills development in Audio Recording
Skills development in Music Sequencing
Skills development in Moving Image
Production
Skills development in Print Media
Production
Skills development in Interactive Media
Production
Skills development in Two-Dimensional
Studies
Skills development in Three-Dimensional
Studies
Assessment
GLH
Mandatory
Mandatory
Optional
Optional
external
Internal
Internal
Internal
30
30
60
60
Optional
Internal
60
Optional
Internal
60
Optional
Internal
60
Optional
Internal
60
Optional
Internal
60
Optional
Internal
60
Optional
Internal
60
Optional
Internal
60
Optional
Optional
Internal
Internal
60
60
Optional
Internal
60
Optional
Internal
60
Optional
Internal
60
Optional
Internal
60
Optional
Internal
60
9771/01
9772/01
9773/01
Skills development in Applied Arts & Crafts
Skills development in Contemporary
Textiles
Skills development in Digital and Lensbased Media
Optional
Internal
60
Optional
Internal
60
Optional
Internal
60
The qualification has been devised around the concept of a ‘plan, do, review’ approach to
learning, where learners are introduced to a context for learning, review previous learning to
plan activities, carry out activities and review outcomes and learning. This approach mirrors
many work-related activities in retail business and retail operations and also provides for
learning in a range of contexts. As such, the qualification provides learners with a broad
appreciation of work in retail business-related industries and wider opportunities for
progression into further education, employment or training.
In addition to the WJEC Level 1/2 Award in Creative and Media, there is also the WJEC
Level 1/2 Certificate in Creative and Media. This is a larger sized qualification, designed to
be delivered in schools to 14-16 year olds alongside GCSEs or in colleges by 16-19 year
olds as part of a programme of study or learning programme. It has similar characteristics to
the WJEC Level 1/2 Award in Creative and Media, including some of the same units.