CURRICULUM VITAE
Dr Nedia Mackay
1. Qualifications
Qualification type:
PhD
Field of study:
Marketing management
Institution:
North-West University (Potchefstroom Campus)
Year obtained:
2013
Qualification type:
MCom
Field of study:
Marketing management
Institution:
North-West University (Potchefstroom Campus)
Year obtained:
2005
Qualification type:
BCom honours
Field of study:
Business and marketing management
Institution:
Potchefstroom University
Year obtained:
2004
Qualification type:
BCom
Field of study:
Business management
Institution:
Potchefstroom University
Year obtained:
2003
2. Teaching
 Teaching, planning, organising and coordinating marketing management modules.
 Inter-campus coordination of marketing modules (BMAN211, BMAN221, BMAR321).
 Identifying and deciding (between all three campuses) on an updated textbook for
BMAN211.
 Managing and compiling the rewrite of an updated/new BMAN211 study guide.
 Composing additional study materials, such as slides, question databases, assignments,
case studies and videos (for BMAN211 & BMAR321).
 Composing assessments – class assessments, integrated assessment opportunity, exams,
and individual/group assignments (for BMAN211 & BMAR321).
 Arranging and inter-campus compilation of exam papers, memos and moderation of exam
scripts (for BMAN211 & BMAR321).
 Maintaining an average student evaluation score of 79% for teaching BMAN211,
BMAN221 and BMAR321 over the last 3 years.
Textbook contributions:
Mostert, P.G. & Lotz, O. (eds.) 2010. Marketing
management: changes and challenges in South Africa.
Potchefstroom: Mustard House Marketing.
3. Research
Published:
Mackay, N., Spies, H., Williams, C., Jansen van Rensburg,
L.R. & Petzer, D.J. 2013. The influence of service brand
equity on the strength of brand relationships in the fast
food industry. Southern African Business Review, 17(2).
Mackay, N., Spies, H., Williams, C., Jansen van Rensburg,
L.R. & Petzer, D.J. 2013. Service brand equity and brand
relationships in the South African fast food industry.
SAIMS. 15 to 17 September.
Mackay, N. & Petzer, D.J. 2014. The influence of dining
atmospheric dimensions on customer satisfaction at sitdown restaurants. SAIMS. 14 to 17 September.
Mackay, N., Petzer, D.J. & Mostert, P.G. 2014. Relational
benefits and customer satisfaction – a South African
short-term insurance industry perspective. Journal of
Contemporary Management.
Petzer, D.J. & Mackay, N. 2014. Dining atmospherics
and food and service quality as predictors of customer
satisfaction at sit-down restaurants. African Journal of
Hospitality, Tourism and Leisure, 3(2):1-14.
Mackay, N., Mostert, P.G. & Petzer, D.J. 2015. The
influence of selected CRM initiatives on customer
satisfaction and behavioural intention in the South
African short-term insurance industry. Retail and
Marketing Review, 11(1).
International papers:
Mackay, N., Petzer, D.J. & Mostert, P.G. 2014. Relational
benefits as predictors of customer satisfaction in the
South African short-term insurance industry. 2014
Summer Global Business Conference, 1 to 4 October
2014.
Petzer, D.J. & Mackay, N. 2014. Food and service
quality, dining atmospherics and customer satisfaction
at sit-down restaurants – a South African perspective.
2014 Summer Global Business Conference, 1 to 4
October 2014.
4. Commercialisation of expertise
 Research support and supervision to several honours students, 1 masters and 1 doctorate
student.
 Assistance in honours and marketing program.
 Technical and language editing support for the Program of Marketing (School for Business
Management).
 Coordinating and support of annual open-day arrangements (for the marketing program)
 Internal moderator in Marketing management, Marketing research, Relationship
marketing, and Consumer behaviour.
 External moderator for Midrand Graduate Institute in Channel marketing, Marketing
research, and Strategic management.
 External moderator for the University of Johannesburg in Customer relationship
management (honours module).
 Additional training in writing for publication and postgraduate supervision.
 Peer-reviewed seven manuscripts for the accredited Southern Africa Institute for
Management Scientists (SAIMS) conference, and one manuscript for the accredited
International Business Conference (IBC).
 Peer-reviewed two manuscripts for the accredited South African Journal of Economic and
Management Sciences (SAJEMS).
 Compilation of exam template for the Program of Marketing.
 Compilation of honours projects – compiling questionnaire and SPSS data file.
 Handling facilitation arrangements for BMAN111 and BMAN121.