We are inviting all Victorian primary school
students to submit an idea for a poster that they
think celebrates diversity within Victorian schools.
One Team, One Goal - Celebrating
Diversity
The winning student will have their artwork
featured in the AFL Football Record during
Multicultural round and their school will receive:
Poster competition (for primary
students)
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ENTRY GUIDELINES AND TIPS
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The cultural, linguistic and religious diversity of Victoria is
reflected in its students, teachers and school
communities.
A $5000 grant for their school to support
intercultural understanding activities
A football clinic, for their school run by
AFL Multicultural Ambassadors
50 tickets for use by their school at a
Multicultural Round football match
10 limited edition AFL Sherrin footballs
with the winning logo from the secondary
schools category of the competition (1 for
the student, 9 for the school)
Our diversity is one of our strengths and it is important that we celebrate diversity within our schools and
broader community.
We should all recognise and value the cultural backgrounds of others and promote an open and tolerant
attitude towards different cultures, religions and world views.
This competition gives children and young people the opportunity to appreciate and understand different
cultures, and engage in respectful and positive discussions around diversity.
The challenge for entrants is to create a poster to encourage fellow children, young people their families
and other members of the community to understand and appreciate each other’s cultural backgrounds.
You can be as creative as you want, but your artwork must include at least one of the following key
themes:
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Multiculturalism
Teamwork
Diversity
Respect
Here are some further suggested topics to consider:
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AFL Football
Celebration
Community
Understanding
Tolerance
Positivity
Overcoming Prejudice
Heritage
We are all diverse people
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A perspective on the lives of others
around you as well as around the world
Celebrating differences, as well as
common interests, helps unite and
educate us
Pride for the diversity of our own culture
Diversity makes the world go round
Appreciation for other cultures
Knowledge is the key to tolerance
For further information and inspiration for poster and logo designs visit the Immigration Museum website:
http://museumvictoria.com.au/immigrationmuseum/
Things you should know about cultural diversity
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Everyone has a culture. Cultural diversity is the result of all of us being together – we are diverse.
There is not a ‘norm’ and ‘others’.
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Cultural diversity extends beyond the visible traits of language, religion, food, customs and
behaviours, into beliefs, traditions, the roles people play and attitudes that cannot be seen.
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There are many commonalities between cultures, as well as diversity.
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“One Team, One Goal” is about all Victorians sharing a positive view of diversity and uniting
together to build a harmonious society.
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We need to take time to understand the complexities and difficulties that cultural diversity can
bring, but focus on the positives and the commonalities.
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In Victoria it is against the law to discriminate against or vilify a person or group of people because
of their race or religion (Racial and Religious Tolerance Act 2001).
The DEECD website has further information on intercultural understanding, diversity and respect,
go to:
http://www.education.vic.gov.au/school/teachers/support/pages/multilearnteach.aspx
AFL is the most popular sport in Victoria, and has a unique ability to bring people together regardless of
their cultural background.
The AFL is a leader in promoting multiculturalism in schools and in the community, and has many wellknown programs supporting diversity, including:
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Indigenous Round (and Dreamtime at the ‘G)
Multicultural Round
International Cup
Australia Post AFL Multicultural Program (including player ambassadors)
The AFL Community website has more information about their programs. See,
http://aflcommunityclub.com.au/index.php?id=605
Tips for developing a great poster
The winning poster will be featured in the AFL Footy Record. To create a poster that has stopping power,
you need to have the right balance of words and visual elements to capture your audience’s attention.
A good poster should motivate and ultimately lead to action by the audience.
Here are our tips on creating a memorable and effective poster.
1. Simplicity is king! A picture is indeed worth a thousand words. However, when designing a
poster, do not throw in an image for the sake of including an image. This may damage your
poster’s effectiveness. Less is best. Make sure your design is not too cluttered and use images
that are relevant to the message One Team, One Goal – Celebrating Diversity.
2. First glance. Best glance. Use the theme One Team, One Goal – Celebrating Diversity as your
big idea to focus on. Audiences won’t remember a poster that doesn’t gain their attention at first
glance. You need to make it easy for them with eye capturing artwork.
3. Use of colour. Make sure colours don’t clash.
4. Positioning of text. If you choose to use supporting text to define the imagery make sure you
keep it short.
5. Say it visually Paint, draw or design your poster to express how you feel about your theme. When
you create your poster, you can use art such as photos, illustrations, clip art, shapes, etc. Be
positive about your design and relate your artwork to ‘Celebrating Diversity’ as words and visuals
should work together.
6. Use your imagination and learn by example One of the best ways to learn how to craft
successful posters is to study what's out there. Get out a newspaper or a magazine and open it.
See where your eyes go. Which ads attract your eyes? Which ads drive your eyes away? Which
ads have headlines that intrigue you? Do the graphics capture your attention? Now look at ads that
do nothing for you. Why don't you like them? Are they too cluttered? Are they too difficult to
understand? Sometimes you can learn as much, if not more, from bad examples as you can from
good ones.
7. Provide a rationale. In 70 words or less provide a clear rationale explaining how your poster
reflects your chosen theme. You need to make sure that the information you are writing about is
both clear and interesting. As long as the key points you need to convey to your readers have been
included, you can make it as short as you like.
Poster specifications
Size:
A4
File format:
JPEG / PDF / GIF
File size:
Maximum: 2MB
(Make sure your image is not pixelated before uploading)
Posters can be created in several ways. You can create artwork by painting, drawing and using software
programs. Use of technology will of course depend on accessibility. If you are creating your artwork by
painting or drawing you can take a photo and upload it in the appropriate formats.
Audience
When creating your poster, think about where the poster will be used and who will see it. This is a poster
created by kids, for kids. It will be run in the Footy Record, where thousands of football fans – including
school students and their families, will see it.
When creating your poster, think about how students will relate to it.
Judging criteria and process
While originality is encouraged, the judges will look at whether the poster reflects the competition
message: One Team, One Goal – Celebrating Diversity.
Entries will be judged according to the following criteria by the panel:
1. Conveying the One Team, One Goal – Celebrating Diversity message – poster design must
reflect this message. Posters containing one or more of the listed key themes will be viewed
favourably.
2. Appeal – overall appeal to the audience (see audience section).
3. Usability and effectiveness – whether the poster is practical as a government awareness
campaign.
4. Creativity – Is there creative use of materials / technique that represents one or more of the key
themes. Does the student demonstrate knowledge of cultural diversity?
5. Adherence to Terms and Conditions – must comply with the competition Terms and Conditions.
Winners will be contacted by telephone and/or email prior to being listed on the Departmental website from
June 2014.