Press Release
UNICEF and Trebeshina LTD Hari Lena Group join forces for
Children in Albania
Tirana, 30 April 2013 – Trebeshina LTD Hari Lena Group and UNICEF Office launched
a joint communication initiative for Children in Albania. Trebeshina LTD Hari Lena Group
water bottles will carry important messages for parents and the public at large. The
messages will be displayed on an estimated 25 million bottles of water that Trebeshina
LTD Hari Lena is expecting to sell during the next 12 months.
The campaign focuses on the wellbeing of young children. The messages will help
parents, families, caregivers and even grandparents to pay attention to the importance
of the first three years of a child.
The first message to be printed on each bottle is: Talk, play and read to your child!
The early stimulation of young children has a most significant effect on her future life.
The brain develops most rapidly during the first three years. This is the time, where
parents can help determine the learning ability of their children and how successful they
may become in life.
“At Trebeshina we strongly believe that everyone can contribute in order to provide a
better start in our children's lives" said Mr. Harri Lena, Representative of Trebeshina
LTD.
Not many parents are fully informed on the importance of early learning and
development. Almost two thirds of parents in some regions and the suburbs of Tirana do
not read to their children. There often is a lack of children’s books in homes.
“Our message is: Talk to your child, practice to tell stories, read children’s books with
your child! Don’t wait for formal school or pre-school years” said Mr. Detlef Palm,
UNICEF Representative.
“We all at Trebeshina Company believe that together we can contribute in a way that can
ensure the best start for our children” said Mr. Harri Lena.
The collaboration of Trebeshina LTD Hari Lena Group and UNICEF is also considered to
encourage corporate social responsibility, for the benefit of children and the community.
****
For further information please contact:
Anila Miria, UNICEF Communication Officer, e-mail: amiria@unicef.org
Linda Bushati, UNICEF Project Officer, e-mail: mbushati@unicef.org
Foti Lena, HARI LENA GROUP General Manager, e-mail: f.lena@harilenagroup.com
Marsel Nazeraj, HARI LENA GROUP Marketing Manager, e-mail: marsel.nazeraj@harilenagroup.com