Website to Promote 1 Website to Promote Younger John L. Clark III. Walden University Website to Promote 2 Abstract A variety of techniques must be utilized when creating a website. The product, issue or cause, being promoted via a website can also aid to challenges. Web design must be accurate, to the point and follow certain guidelines. According to Carroll (2010), the areas previously mentioned, are quintessential to the message being delivered. Carroll (2010), also talks about rules related to fonts, headers, and hyperlinks. Carroll (2010), discusses the value of good writing. Web design is different from print media. Constant editing and review is mandatory, when creating online medium. The adage “the simpler the better” is the best way to develop a site. Understanding that the website information can be seen by anyone around the world, is a main reason for both accuracy and simplicity. Barrier related to language and culture may skew the message so the designer must take many factors into account. Website to Promote 3 Website to Promote Younger Creating a proper website can be difficult. Carroll (2010), discusses in various chapters, elements like time, font, and screen size that must be taken into account when writing online. Writing also must be universal and able to be free standing. Carroll (2010), refers to this when he states, “One the web, any one page is potentially an island. In fact, visitors might arrive on any page within a set, before seeing any other part of the site” (p 58). He also discusses that the web spans several time zones. The global effect the web has means that simple is usually better. Cross-culturally speaking, nuances could be confusing, therefore causing avoidance of the website. Reasons to be thorough The legitimacy of claims is another aspect that web designers must take in consideration. Today’s web designers must be able to work in multiple arenas, to get an online message out. Carroll (2010), points out the need for web designers to be good spellers, editors and strong writers too. A jack of all trades approach is the difference between designing layout for the web and print. Carroll (2010) discusses Gestalt’s theory. According to Carroll, Gestalt said, “….the whole is different from the sum of its parts. To ensure the quality of the whole online, we have to inspect and evaluate all of the parts” (119). The reference holds value when designing for the web. Reasons to be Thorough A web developer must take many factors into consideration. Defining style, purpose, and structure are only some things that a web developer must be cognizant. Opposed to print layout where different people handle various aspects, online web developers must be able to address, revise and check the functionality of every aspect Website to Promote 4 of the web page. Making sure the web page works through various types of hardware. Cellphones, tablets, laptops and Desktops may display the same information, in different ways (Carroll, 2010). Understanding the message So many web page styles, hardware types, and preferences can cause the message to get lost or misunderstood. Choosing a style format (Chicago, MLA or APA) is helpful because it sets a series of rules for the developer to follow. The variety of devices that display the message can also alter the message’s look. Screen size from cellphone to desktop vary. Web designers must be conscious of the variations and make sure their website will adequately accommodate (Carroll, 2010). Younger’s online team Understanding the message Culture, as stated earlier has an impact on understanding and meaning (Carroll, 2010). Understanding the message online, starts with making sure that message is properly developed. Editing, proofreading, and keeping it simple are the best ways to shuttle viewers to a site. The goal is to have users view the content. Scanning or reading the content, builds awareness to of the message. Website to promote Younger Younger developed a presence online and through product demonstrations in the target market. Both internet and intranet vehicles have given Younger, a presence in the night facial cream space. Using the methods listed prior and constantly monitoring the website to assure it stays updated is also crucial. Carroll (2010), talked about the how maintaining a website adds legitimacy to the medium. Taking the top spot in night Website to Promote 5 facial creams, demands that all aspects are always working at peak efficiency. Using online platforms like the internet and intranet have successfully promoted the product. Website to promote Younger Below, the JC Group has presented another intranet item, on the company’s communication page. Comparing Younger to its rivals and presenting the look of the item, gives another side of the product. Earlier stated, Younger’s goal is to reach beyond the target audience. Taking an active online approach is a tactic that draws users to the product. Positioned properly, Younger, quickly takes the top spot. Strong writing, editing and proofing of content, are basic components in developing an online message (Carroll, 2010). The JC Group wants Youngers message heard. Website to Promote 6 Reference Carroll, B. (2010). Writing for the digital media. Routledge, NY Nerium International (nd). Retrieved from nerium.com www.drfuhrman.com. (nd). Online library|Articles|Eating for beauty… Retrieved from https://www.google.com/search?q=images+of+healthy+skin&biw=1517&bi h=714&tbm=isch&tbo=u&source=univ&sa=X&ved=0CDUQ7AlqFQoTCNj Ro-HdhscCFYs7PgodkbMH5A&dpr=0.9#imgrc=id1UcGyk-3xLdM%3A MedicineNet.com (nd) Best food for healthy skin. Retrieved from http://www.medicinenet.com/foods_for_healthy_skin_pictures_slideshow/a rticle.htm www.Pintrest.com (nd). Double Helix (Black Turquoise). Retrieved from https://www.google.com/search?q=double+helix+shaped+perfume+bottles &biw=1517&bih=714&tbm=isch&tbo=u&source=univ&sa=X&ved=0CCwQ 7AlqFQoTCKGdkMPS_sYCFYkUkgodPw0Eqw&dpr=0.9#imgrc=PKyi2F6x Kinr7M%3A. www.rossonnorfolk.com. Elizabeth Arden Prevage Anti-Aging Night Cream. Retrieved from https://www.google.com/search?q=picture+of+elizabeth+arden+prevage+ night+cream&biw=1517&bih=714&tbm=isch&imgil=lLovmyO6rX005M%25 3A%253BbYmJxacorkfsIM%253Bhttp%25253A%25252F%25252Fwww.ro ssonnorfolk.com%25252Findex.php%25253Froute%2525253Dproduct%2 5252Fproduct%25252526product_id%2525253D425&source=iu&pf=m&fir =lLovmyO6rX005M%253A%252CbYmJxacorkfsIM%252C_&dpr=0.9&usg =__jsKr0BizmgARKQHNvXhsOSYsPZ4%3D&ved=0CEkQyjdqFQoTCKC 15z6hccCFYaVDQodMsMMjw&ei=Ibm7VeCgCIarNrKGs_gI#imgrc=lLovmyO 6rX005M%3A&usg=__jsKr0BizmgARKQHNvXhsOSYsPZ4%3D www.viewpoints.com. Anew Reversalist Renewal Night Cream. Retrieved from https://www.google.com/search?q=picture+of+Avon+Anew&biw=1517&bih =714&tbm=isch&tbo=u&source=univ&sa=X&ved=0CDQQ7AlqFQoTCJf2u oj6hccCFQqKDQodWBgJoQ&dpr=0.9#imgrc=jnallHQrewElyM%3A JC Website to Promote 7 SEARCH GROUP COMPANY COMMUNICATION Saturday, August 1, 2015 Takes “Top Spot” from leading competitors PRODUCT RESEARCH TESTIMONIALS Younger enters field of night facial products. A combination of organic and natural ingredients take years off faces. Outer look of bottle, feel of contents inside are a few things that make Younger different. Being different, makes Younger more appealing to women that want to maintain a youthful look. Attracting present crowd and building new followings are top goals for Younger. COMPANY NEWS FACE CARE FACTS Why fight for top spot in the industry ARCHIVE CONTACTS Leading brands in night facial cream market, Avon’s Anew and Elizabeth Arden’s Prevage are being challenged. Both products have timeless names behind them. Those names prove to be leading reason Younger will be top selling brand in 2015-16. According to Nerium.com (2015), night cream and skin care industry made 170 billion last year (2014) in sales. Younger has opportunity to dominate market. Eat healthy for healthier skin Research has shown connection between food and beauty health. Doctors writing on a website state, "What you put on your plate is even more important than what you put on your skin” (MedicineNet.com, nd). Read articles from Face Care Facts page.