Segments and Jackpot Play Banner
advertisement
PAGE 1 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 1 S2: Gender LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 69 94 81 13 72 80 92 94 245 47 63 27 418 Male 290 48% 23DEFG 64 66% 54% 72 45% 57 47% 31 45% 43 46% 28 35% 9H 69% 41H 57% 39h 49% 60MNOP 28 65% 43% 47 47% 47 50% 107 44% 37RSTU 23 79% 52% 27 43% 11 41% 191 46% Female 310 52% 12 34% 89B 55% 65B 53% 38B 55% 51B 54% 53IJk 65% 4 31% 31 43% 41 51% 32 35% 54L 53% 47L 50% 138L 56% 10 21% 36Q 57% 16Q 59% 227Q 54% Sigma 119 55 46% 161 122 65 37L 57% 101 44 21Q 48% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 2 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 2 S3: Age LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 69 94 81 13 72 80 92 65 47 44 63 27 418 18-34(NET) ---------- 174 29% 13C 37% 24 20% 50C 31% 37c 30% 26Cg 38% 24 26% 24 30% 3 23% 26 36% 24 30% 21 23% 20O 31% 36lO 36% 15 16% 82lO 33% 8 17% 15q 34% 23Q 37% 6 22% 121q 29% 18 - 24 48 8% 4e 11% 8 7% 16E 10% 4 3% 10cEg 14% 6 6% 9K 11% 1 8% 10K 14% 1 1% 1 1% 3 5% 11LO 11% 1 1% 32LmO 13% - 3q 7% 6Q 10% - 25 - 34 126 21% 9c 26% 16 13% 34c 21% 33C 27% 16c 23% 18 19% 15 19% 2 15% 16 22% 23 29% 20 22% 17o 26% 25o 25% 14 15% 50 20% 8 17% 12 27% 17 27% 6 22% 35-54(NET) ---------- 240 40% 14 40% 44 37% 66 41% 49 40% 28 41% 39 41% 30 37% 7 54% 27 38% 37 46% 33 36% 20 31% 43 43% 49LMP 52% 92 38% 20r 43% 10 23% 26R 41% 16Ru 59% 35 - 44 98 16% 7 20% 14 12% 31cF 19% 22f 18% 6 9% 18f 19% 9 11% 2 15% 13 18% 16 20% 14 15% 5 8% 18m 18% 19M 20% 41m 17% 6 13% 3 7% 8 13% 8qRs 30% 73r 17% 45 - 54 142 24% 7 20% 30 25% 35 22% 27 22% 22 32% 21 22% 21 26% 5 38% 14 19% 21 26% 19 21% 15 23% 25 25% 30lP 32% 51 21% 14 30% 7 16% 18 29% 8 30% 95 23% 186 31% 8 23% 51BDEF 45 43% 28% 36 30% 15 22% 31 33% 27 33% 3 23% 19 26% 19 24% 38NP 41% 25N 38% 22 22% 30 32% 71 29% 19St 40% 19STu 43% 14 22% 5 19% 129 31% 127 21% 7 20% 31F 26% 34 21% 23 19% 9 13% 23f 24% 22k 27% 3 23% 14 19% 12 15% 28noP 30% 20noP 31% 19 19% 18 19% 42 17% 18STU 38% 15sTU 34% 12 19% 3 11% 79 19% 59 10% 1 3% 20BDg 17% 11 7% 13 11% 6 9% 8 9% 5 6% - 5 7% 7 9% 3 3% 12N 13% 29N 12% 2 3% 2 7% 50QS 12% 55+(NET) -------55 - 64 65 or older MEAN Std Dev. Std Err. Sigma 45.03 41.54 13.8 0.6 13.6 2.3 119 161 48.93B 43.69 DEFg 13.7 13.8 1.3 1.1 122 44.89 42.51 45.70 45.19 45.00 42.31 44.25 13.3 1.2 14.4 1.7 13.4 1.4 14.2 1.6 12.4 3.4 14.4 1.7 12.5 1.4 10N 11% 5 8% 101 48.05N 46.45N 42.00 P 12.9 13.9 13.3 1.3 1.7 1.3 94 245 48.09N 43.57 P 11.7 14.7 1.2 0.9 1 2% 4 9% 48.98S 46.24 tu 11.3 14.9 1.6 2.2 39Qt 9% 82 20% 168R 40% 42.52 44.35 44.92 13.4 1.7 11.2 2.2 14.1 0.7 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 100% 100% 100% 100% 100% 100% 99% 100% 99% 99% 100% 100% 101% 101% 100% 100% 100% 100% 101% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 3 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 3 S4: Ethnic Group LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 119 161 122 69 94 81 White / Anglo / Caucasian 515 86% 30 86% 105g 88% 138 86% 106 87% 61 88% 75 80% 64 79% African American / Black 27 5% 1 3% 3 3% 9 6% 5 4% 4 6% 5 5% 5 6% Asian 22 4% 2F 6% 6f 5% 6 4% 4 3% - 4f 4% American Indian or Native Alaskan 17 3% - 3 3% 4 2% 5 4% 1 1% 4 4% Other 42 7% 2 6% 6 5% 9 6% 6 5% 7 10% Sigma 12CDE 13% 13 72 80 92 65 94 245 47 44 63 27 418 60 83% 73H 91% 78 85% 57 88% 87 86% 84 89% 208 85% 40 85% 38 86% 52 83% 25 93% 359 86% - 5 7% 2 3% 1 1% 3 5% 7L 7% 7L 7% 9 4% 2 4% 2 5% 4 6% 1 4% 18 4% 2 2% - - 2 3% 8MOp 9% - 4 4% 1 1% 9 4% 3 6% 3 7% 1 2% - 15 4% 3 4% - 3 4% 1 1% 5P 5% 2 3% 2 2% 5P 5% 3 1% 3u 6% 1 2% 4u 6% - 9 2% 9 11% - 9 13% 4 5% 5 5% 6 9% 7 7% 3 3% 19 8% 1 2% 3 7% 6 10% 1 4% 31 7% 13h 100% 101 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----623 35 123 166 126 73 100 83 13 77 82 97 68 107 100 248 49 47 67 27 432 105% 101% 104% 104% 103% 105% 106% 102% 100% 107% 103% 105% 105% 106% 105% 102% 103% 107% 107% 101% 103% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 4 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 4 S5: Hispanic LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 Yes 127 21% 13CDE 37% No 470 78% 21 60% Don't know / Refused Sigma 3 1% 1ce 3% 119 18 15% 101BG 85% - 161 32 20% 127B 79% 2 1% 122 69 94 81 13 72 80 92 65 47 44 63 27 21 17% 17 25% 26Ce 28% 20 25% 3 23% 21 29% 19 24% 22 24% 17 26% 24 24% 18 19% 45 18% 12 26% 12 27% 16 25% 9u 33% 78 19% 101Bg 83% 52 75% 68 72% 61 75% 8 62% 51 71% 61 76% 70 76% 48 74% 76 75% 75 80% 200 82% 35 74% 32 73% 47 75% 17 63% 338T 81% - - - - - - - - 1 1% 1 1% - - - 2HJK 15% 101 94 245 - 1U 4% 418 2 * ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 5 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 5 Q1: Aware of Advertising past month LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 69 94 81 13 72 80 92 65 94 245 47 44 63 27 418 Yes 357 60% 24C 69% 46 39% 99C 61% 77C 63% 47C 68% 64C 68% 59 73% 12J 92% 45 63% 58 73% 70NOP 76% 49NoP 75% 57 56% 58P 62% 120 49% 37TU 79% 34tU 77% 44U 70% 15 56% 227 54% No 221 37% 11 31% 64BDEF 57 54%G 35% 41 34% 21 30% 27 29% 20 25% 1 8% 26I 36% 20 25% 20 22% 15 23% 38Lm 38% 32l 34% 116LMnO 9 47% 19% 10 23% 17 27% 11q 41% 174QRS 42% 22 4% - 4 3% 1 1% 3 3% 2 2% - 1 1% 2 3% 2 2% 1 2% 2 3% 1 4% Don't Know / Prefer not to answer Sigma 119 9bdf 8% 161 5 3% 122 101 6 6% 4 4% 9 4% 1 2% - 17 4% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 101% 100% 101% 99% 100% 99% 100% 100% 100% 100% 101% 100% 100% 100% 100% 100% 100% 100% 100% 101% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 6 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 6 Q2: Games advertised past month - unaided LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 69 94 81 13 72 80 92 65 47 44 63 27 120 20% 7 20% 12 10% 30C 19% 26C 21% 18C 26% 27Cd 29% 18 22% 5 38% 22 31% 23 29% 42NOP 46% 26NOP 40% 17P 17% 13 14% 21 9% 24TU 51% 16U 36% 23U 37% 7U 26% 50 12% Mega Millions 87 15% 4 11% 6 5% 29C 18% 15C 12% 15Ce 22% 18C 19% 19 23% 2 15% 16 22% 15 19% 32NOP 35% 21NOP 32% 13P 13% 10P 11% 10 4% 21STU 45% 20STU 45% 16U 25% 4u 15% 26 6% Lotto 48 8% 2 6% 5 4% 14 9% 7 6% 9Ce 13% 11C 12% 12 15% 3j 23% 5 7% 13j 16% 20NOP 22% 10NP 15% 2 2% 8NP 9% 8 3% 12STU 26% 10sTU 23% 6u 10% 1 4% 19 5% Scratch games/ Scratch tickets/ Scratch Off 29 5% 1 3% 2 2% 9c 6% 6 5% 5c 7% 6c 6% 6 7% 2 15% 4 6% 7 9% 12NOP 13% 7NOP 11% 2 2% 2 2% 6 2% 10STU 21% 5stU 11% 2 3% - 12 3% Colorado Lottery/ Lottery 26 4% 1 3% 4 3% 10 6% 6 5% 1 1% 4 4% 6 7% 2K 15% 7k 10% 2 3% 8P 9% 9NOP 14% 5P 5% 3P 3% 1 * 7U 15% 5U 11% 6U 10% 1 4% 7 2% CASH 5 23 4% 3Ce 9% 1 1% 6 4% 3 2% 4C 6% 6C 6% 5 6% 1 8% 4 6% 5 6% 9NP 10% 6NP 9% - 4N 4% 4 2% 5U 11% 3u 7% 3 5% 2 7% 10 2% Powerball 119 161 122 101 94 245 418 MatchPlay 8 1% 1c 3% - 3 2% 1 1% 1 1% 2 2% 3 4% - 1 1% 1 1% 6NOP 7% 2noP 3% - - - 4sU 9% 1u 2% 1 2% 1U 4% 1 * Bingo 5 1% 1De 3% 1 1% - - 2De 3% 1 1% 2 2% - 2 3% - 3nop 3% - - - 2 1% 1 2% - - - 4 1% 7-11-21 5 1% - 1 1% - - 3DE 4% 1 1% 1 1% - 1 1% 1 1% 2 2% 1 2% - - 2 1% - - - 1 4% 4 1% 4 1% - - - - 3CDE 4% 1 1% 1 1% - 1 1% 1 1% 2 2% - - - 2 1% 1 2% - - 1U 4% 2 * Lucky Shamrock 4 1% - 1 1% 2 1% 1 1% - - 1 1% - 2 3% 1 1% - 2lop 3% 1 1% - 1 * - 1u 2% 2U 3% - 1 * Megaball 2 * - 2d 2% - - - - 1 1% - - - - - - 1 1% 1 * - - 1 2% - 1 * Wheel of Fortune 2 * - - 1 1% - - 1 1% 1 1% - 1 1% - 2P 2% - - - - 1U 2% - 1U 2% - - Pirates/Pirate game 2 * - 1 1% 1 1% - - - - - - 1 1% - - - 1 1% 1 * - - - 1U 4% 1 * 3 3% 9 6% 3 2% 5 7% 9CE 10% 9 11% 1 8% 9 13% 5 6% 5 8% 5 5% 3 3% 9 4% 7U 15% 6U 14% 4 6% 3u 11% 15 4% Crossword/ Crossword Scratch/Puzzle Other 35 6% 6CDE 17% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 13NOP 14% PAGE 7 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 6 (continued) Q2: Games advertised past month - unaided LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) Don't know 155 26% 9 26% 28 24% 43 27% 33 27% 17 25% 25 27% 20j 25% 5J 38% 10 14% 26J 33% 12 13% 10 15% 26L 26% 31LM 33% 74LM 30% Not Stated 243 41% 11 31% 73BDEF 62 61%G 39% 45 37% 22 32% 30 32% 22 27% 1 8% 27I 38% 22 28% 22 24% 16 25% 44LM 44% 36Lm 38% 125LMO 51% Sigma 2 4% 5 11% 12Q 19% 4 15% 132QRSt 32% 10 21% 10 23% 19 30% 12Qr 44% 191QRS 46% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----798 46 140 219 146 105 142 127 22 112 123 185 115 115 112 267 105 82 96 38 476 134% 132% 119% 139% 119% 151% 151% 154% 168% 157% 154% 202% 177% 115% 119% 108% 224% 185% 154% 142% 114% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 8 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 7 Q2: Games advertised past month - unaided LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE SEEN OR HEARD ADVERTISING IN THE PAST MONTH 357 24 46 99 77 47 64 59 12 45 58 70 49 57 58 Powerball 120 34% 7 29% 12 26% 30 30% 26 34% 18 38% 27c 42% 18 31% 5 42% 22h 49% 23 40% 42NOP 60% 26NOP 53% 17p 30% 13 22% Mega Millions 87 24% 4 17% 6 13% 29C 29% 15 19% 15C 32% 18c 28% 19 32% 2 17% 16 36% 15 26% 32NOP 46% 21NOP 43% 13P 23% Lotto 48 13% 2 8% 5 11% 14 14% 7 9% 9 19% 11 17% 12 20% 3 25% 5 11% 13 22% 20NOP 29% 10NP 20% Scratch games/ Scratch tickets/ Scratch Off 29 8% 1 4% 2 4% 9 9% 6 8% 5 11% 6 9% 6 10% 2 17% 4 9% 7 12% 12NOP 17% Colorado Lottery/ Lottery 26 7% 1 4% 4 9% 10f 10% 6 8% 1 2% 4 6% 6 10% 2k 17% 7K 16% 2 3% CASH 5 23 6% 3c 13% 1 2% 6 6% 3 4% 4 9% 6 9% 5 8% 1 8% 4 9% 5 9% MatchPlay 8 2% 1 4% - 3 3% 1 1% 1 2% 2 3% 3 5% - 1 2% 1 2% Bingo 5 1% 1De 4% 1 2% - - 2De 4% 1 2% 2 3% - 2 4% 7-11-21 5 1% - 1 2% - - 3DE 6% 1 2% 1 2% - 4 1% - - - - 3cDE 6% 1 2% 1 2% Lucky Shamrock 4 1% - 1 2% 2 2% 1 1% - - Megaball 2 1% - 2Deg 4% - - - Wheel of Fortune 2 1% - - 1 1% - Pirates/Pirate game 2 1% - 1 2% 1 1% 3 7% 9 9% Crossword/ Crossword Scratch/Puzzle Other 35 10% 6CDE 25% 37 34 44 15 21 18% 24U 65% 16U 47% 23U 52% 7U 47% 50 22% 10p 17% 10 8% 21stU 57% 20sTU 59% 16U 36% 4u 27% 26 11% 2 4% 8n 14% 8 7% 12StU 32% 10stU 29% 6 14% 1 7% 19 8% 7nOP 14% 2 4% 2 3% 6 5% 10STU 27% 5U 15% 2 5% - 12 5% 8P 11% 9OP 18% 5P 9% 3p 5% 1 1% 7U 19% 5U 15% 6U 14% 1 7% 7 3% 9NP 13% 6NP 12% - 4N 7% 4 3% 5U 14% 3 9% 3 7% 2 13% 10 4% 6NOP 9% 2P 4% - - - 4U 11% 1 3% 1 2% 1U 7% 1 * - 3 4% - - - 2 2% 1 3% - - - 4 2% 1 2% 1 2% 2 3% 1 2% - - 2 2% - - - 1s 7% 4 2% - 1 2% 1 2% 2 3% - - - 2 2% 1 3% - - 1su 7% 2 1% 1 2% - 2 4% 1 2% - 2l 4% 1 2% - 1 1% - 1 3% 2U 5% - 1 * - 1 2% - - - - - - 1 2% 1 1% - - 1 2% - 1 * - 1 2% 1 2% - 1 2% - 2p 3% - - - - 1U 3% - 1U 2% - - - - - - - - 1 2% - - - 1 2% 1 1% - - - 1sU 7% 1 * 3 4% 5 11% 9E 14% 9 15% 1 8% 9k 20% 5 9% 13OP 19% 5 10% 5 9% 3 5% 9 8% 7U 19% 6U 18% 4 9% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 120 3u 20% 227 15 7% PAGE 9 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 7 (continued) Q2: Games advertised past month - unaided LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) Don't know Sigma 155 43% 9 38% 28bdeF 43 61%G 43% 33 43% 17 36% 25 39% 20 34% 5 42% 10 22% 26J 45% 12 17% 10 20% 26LM 46% 31LM 53% 74LMN 62% 2 5% 5 15% 12Q 27% 4Q 27% 132QRST 58% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----555 35 67 157 101 83 112 105 21 85 101 163 99 71 76 142 95 72 77 26 285 154% 146% 145% 157% 131% 176% 175% 178% 176% 188% 176% 234% 200% 127% 130% 121% 258% 213% 175% 176% 123% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 10 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 8 Q3: Games advertised past month - aided LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 69 94 81 13 72 80 92 65 47 44 63 27 418 Powerball 278 46% 20C 57% 119 34 29% 161 76C 47% 122 54C 44% 40Ce 58% 54Ce 57% 46 57% 11hJk 85% 37 51% 45 56% 64NOP 70% 42NoP 65% 101 46P 46% 94 46P 49% 245 77 31% 33U 70% 28U 64% 37U 59% 15u 56% 165 39% Mega Millions 234 39% 16C 46% 27 23% 68C 42% 47C 39% 30C 43% 46C 49% 42 52% 11HJK 85% 36 50% 39 49% 58NOP 63% 35nOP 54% 39P 39% 34p 36% 65 27% 35STU 74% 34STU 77% 33U 52% 9 33% 123 29% Scratch Games 191 32% 14C 40% 25 21% 54C 34% 32 26% 23c 33% 43CdE 46% 39 48% 10hJK 77% 27 38% 36 45% 49NOP 53% 26P 40% 29p 29% 36P 38% 49 20% 26TU 55% 17 39% 28tU 44% 6 22% 114 27% Lotto 139 23% 9C 26% 13 11% 42C 26% 22 18% 22CE 32% 31CE 33% 33 41% 8JK 62% 23 32% 23 29% 38NOP 41% 28NOP 43% 21p 21% 20P 21% 31 13% 23STU 49% 22STU 50% 15 24% 6 22% 73 17% 12C 17% 17Cd 18% 14 17% 4 31% 14 19% 16 20% 24NOP 26% 15NoP 23% 6 6% 12P 13% 14 6% 16rSTU 8U 34% 18% 8 13% 3 11% 37 9% 12CDE 17% 15CDE 16% 8 10% 4Hk 31% 11 15% 9 11% 23MNOP 8P 25% 12% 6 6% 6 6% 12 5% 15rSTU 7U 32% 16% 6 10% 1 4% 27 6% Cash 5 72 12% 8CDe 23% 5 4% 17c 11% 13c 11% MatchPlay 56 9% 8CDE 23% 4 3% 11 7% 6 5% No specific game 15 3% - 4 3% 3 2% 4 3% 2 3% 2 2% 4j 5% - - 1 1% 1 1% - 2 2% 3 3% 9 4% - - 1 2% - 14 3% Don't Know 12 2% 1 3% 2 2% 5 3% 2 2% 1 1% 1 1% - - 1 1% 3h 4% - - 2 2% 1 1% 9l 4% - - - - 12 3% 1 * - - - 1 1% - - - - - - - - - - 1 * - - - - 1 * 243 41% 11 31% 22 32% 30 32% 22 27% 1 8% 27I 38% 22 28% 22 24% 16 25% 44LM 44% 36Lm 38% 10 21% 10 23% 19 30% 12Qr 44% 191QRS 46% None Not Stated Sigma 73BDEF 62 61%G 39% 45 37% 125LMO 51% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----1241 87 187 338 226 164 239 208 49 176 194 279 170 195 194 392 158 126 147 52 757 207% 249% 157% 211% 186% 236% 254% 257% 379% 244% 243% 303% 262% 195% 205% 161% 335% 287% 234% 192% 179% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 11 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 9 Q3: Games advertised past month - aided LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE SEEN OR HEARD ADVERTISING IN THE PAST MONTH 357 24 46 99 77 47 64 59 12 45 58 70 49 57 58 Powerball 278 78% 20 83% 34 74% 76 77% 54 70% 40e 85% 54E 84% 46 78% 11 92% 37 82% 45 78% 64noP 91% 42P 86% 46P 81% 46P 79% Mega Millions 234 66% 16 67% 27 59% 68 69% 47 61% 30 64% 46 72% 42 71% 11k 92% 36 80% 39 67% 58nOP 83% 35P 71% 39p 68% Scratch Games 191 54% 14 58% 25 54% 54e 55% 32 42% 23 49% 43Ef 67% 39 66% 10 83% 27 60% 36 62% 49mNP 70% 26 53% Lotto 139 39% 9 38% 13 28% 42e 42% 22 29% 22cE 47% 31CE 48% 33k 56% 8k 67% 23 51% 23 40% 38nOP 54% 12c 26% 17C 27% 14 24% 4 33% 14 31% 16 28% 24NoP 34% 8 14% 4 33% 11 24% 9 16% 23MNOP 8 33% 16% 120 37 34 44 15 227 77 64% 33U 89% 28 82% 37 84% 15rU 100% 165 73% 34 59% 65 54% 35STU 34STU 95% 100% 33U 75% 9 60% 123 54% 29 51% 36P 62% 49 41% 26rTU 70% 17 50% 28 64% 6 40% 114 50% 28NOP 57% 21 37% 20 34% 31 26% 23SU 62% 22SU 65% 15 34% 6 40% 73 32% 15NP 31% 6 11% 12 21% 14 12% 16rSU 43% 8 24% 8 18% 3 20% 37 16% 6 11% 6 10% 12 10% 15rSTU 7 41% 21% 6 14% 1 7% 27 12% Cash 5 72 20% 8Cde 33% 5 11% 17 17% 13 17% MatchPlay 56 16% 8CDE 33% 4 9% 11 11% 6 8% 12CDE 26% 15CDE 23% No specific game 15 4% - 4 9% 3 3% 4 5% 2 4% 2 3% 4j 7% - - 1 2% 1 1% - 2 4% 3 5% 9lM 8% - - 1 2% - 14 6% Don't Know 12 3% 1 4% 2 4% 5 5% 2 3% 1 2% 1 2% - - 1 2% 3h 5% - - 2 4% 1 2% 9LM 8% - - - - 12 5% 1 * - - - 1 1% - - - - - - - - - - 1 1% - - - - 1 * None Sigma ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----998 76 114 276 181 142 209 186 48 149 172 257 154 151 158 267 148 116 128 40 566 280% 316% 248% 279% 236% 303% 326% 316% 400% 330% 298% 366% 314% 267% 272% 224% 400% 342% 291% 267% 248% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 12 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 10 Q2/Q3: Games advertised past month - total awareness LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 69 94 81 13 72 80 92 65 47 44 63 27 418 Powerball 278 46% 20C 57% 34 29% 76C 47% 54C 44% 40Ce 58% 54Ce 57% 46 57% 11hJk 85% 37 51% 45 56% 64NOP 70% 42NoP 65% 46P 46% 46P 49% 77 31% 33U 70% 28U 64% 37U 59% 15u 56% 165 39% Mega Millions 238 40% 17C 49% 27 23% 70C 43% 47C 39% 30C 43% 47Ce 50% 43 53% 11HJK 85% 37 51% 41 51% 61NOP 66% 36NOP 55% 39P 39% 34p 36% 65 27% 36STU 77% 34STU 77% 34tU 54% 9 33% 125 30% 193 32% 15Ce 43% 25 21% 54C 34% 33 27% 23c 33% 43CdE 46% 39 48% 10hJK 77% 27 38% 36 45% 50mNOP 26P 54% 40% 29p 29% 36P 38% 50 20% 27rTU 57% 17 39% 28tU 44% 6 22% 115 28% 145 24% 11C 31% 13 11% 43C 27% 23c 19% 23CE 33% 32CE 34% 34 42% 8JK 62% 23 32% 26 33% 40NOP 43% 29NOP 45% 22P 22% 21P 22% 32 13% 24STU 51% 22STU 50% 17 27% 6 22% 76 18% 13C 19% 18Ce 19% 16 20% 4 31% 14 19% 18 23% 26NOP 28% 17NOP 26% 6 6% 12P 13% 14 6% 17STU 36% 9U 20% 10u 16% 3 11% 37 9% 12CDE 17% 16CDE 17% 10 12% 4hk 31% 11 15% 10 13% 25MNOP 9nP 27% 14% 6 6% 6 6% 12 5% 16rSTU 8tU 34% 18% 7 11% 1 4% 27 6% 5P 5% 3P 3% 1 * 7U 15% 5U 11% 6U 10% 1 4% 7 2% Scratch games/ Scratch tickets/ Scratch Off Lotto 119 161 122 CASH 5 76 13% 8Cde 23% 5 4% 19C 12% 13c 11% MatchPlay 59 10% 8CDE 23% 4 3% 13 8% 6 5% Colorado Lottery/ Lottery 26 4% 1 3% 4 3% 10 6% 6 5% 1 1% 4 4% 6 7% 2K 15% 7k 10% 2 3% 8P 9% 9NOP 14% 101 94 245 Bingo 5 1% 1De 3% 1 1% - - 2De 3% 1 1% 2 2% - 2 3% - 3nop 3% - - - 2 1% 1 2% - - - 4 1% 7-11-21 5 1% - 1 1% - - 3DE 4% 1 1% 1 1% - 1 1% 1 1% 2 2% 1 2% - - 2 1% - - - 1 4% 4 1% 4 1% - - - - 3CDE 4% 1 1% 1 1% - 1 1% 1 1% 2 2% - - - 2 1% 1 2% - - 1U 4% 2 * Lucky Shamrock 4 1% - 1 1% 2 1% 1 1% - - 1 1% - 2 3% 1 1% - 2lop 3% 1 1% - 1 * - 1u 2% 2U 3% - 1 * Megaball 2 * - 2d 2% - - - - 1 1% - - - - - - 1 1% 1 * - - 1 2% - 1 * Wheel of Fortune 2 * - - 1 1% - - 1 1% 1 1% - 1 1% - 2P 2% - - - - 1U 2% - 1U 2% - - Pirates/Pirate game 2 * - 1 1% 1 1% - - - - - - 1 1% - - - 1 1% 1 * - - - 1U 4% 1 * 15 3% - 4 3% 3 2% 4 3% 2 3% 2 2% 4j 5% - - 1 1% 1 1% - 2 2% 3 3% 9 4% - - 1 2% - Crossword/ Crossword Scratch/Puzzle No specific game Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 14 3% PAGE 13 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 10 (continued) Q2/Q3: Games advertised past month - total awareness LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) Other Don't know None Not Stated Sigma 35 6% 6CDE 17% 3 3% 9 6% 3 2% 5 7% 33 27% 156 26% 10 29% 28 24% 43 27% 1 * - - - 243 41% 11 31% 73BDEF 62 61%G 39% 1 1% 45 37% 9CE 10% 9 11% 1 8% 9 13% 5 6% 17 25% 25 27% 20j 25% 5J 38% 10 14% 26J 33% - - - - - 22 32% 30 32% 22 27% 1 8% 27I 38% 13NOP 14% 5 8% 5 5% 3 3% 9 4% 7U 15% 6U 14% 4 6% 3u 11% 12 13% 10 15% 26L 26% 31LM 33% 75LM 31% 2 4% 5 11% 12Q 19% 4 15% - - - - - 1 * - - - - 1 * 22 28% 22 24% 16 25% 44LM 44% 36Lm 38% 10 21% 10 23% 19 30% 12Qr 44% 191QRS 46% 125LMO 51% 15 4% 133QRSt 32% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----1489 108 226 406 269 196 284 256 57 209 236 331 202 231 233 479 182 145 179 63 919 249% 309% 191% 254% 221% 282% 302% 314% 440% 290% 296% 358% 312% 231% 246% 195% 386% 329% 285% 234% 219% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 14 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 11 Q2/Q3: Games advertised past month - total awareness LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE SEEN OR HEARD ADVERTISING IN THE PAST MONTH 357 24 46 99 77 47 64 59 12 45 58 70 49 57 58 Powerball 278 78% 20 83% 34 74% 76 77% 54 70% 40e 85% 54E 84% 46 78% 11 92% 37 82% 45 78% 64noP 91% 42P 86% 46P 81% 46P 79% Mega Millions 238 67% 17 71% 27 59% 70 71% 47 61% 30 64% 47 73% 43 73% 11 92% 37 82% 41 71% 61mNOP 36P 87% 73% 39p 68% 193 54% 15e 63% 25 54% 54 55% 33 43% 23 49% 43Ef 67% 39 66% 10 83% 27 60% 36 62% 50MNP 71% 26 53% 145 41% 11 46% 13 28% 43ce 43% 23 30% 23CE 49% 32CE 50% 34 58% 8 67% 23 51% 26 45% 40NOP 57% 5 11% 19 19% 13 17% 13C 28% 18C 28% 16 27% 4 33% 14 31% 18 31% 26NOP 37% 4 9% 13 13% 6 8% 12CdE 26% 16CdE 25% 10 17% 4 33% 11 24% 10 17% 25MNOP 9 36% 18% 1 4% 4 9% 10f 10% 6 8% 1 2% 4 6% 6 10% 2k 17% 7K 16% 2 3% Scratch games/ Scratch tickets/ Scratch Off Lotto CASH 5 76 21% 8Ce 33% MatchPlay 59 17% 8CDE 33% Colorado Lottery/ Lottery 26 7% 8P 11% 120 37 34 44 15 227 77 64% 33U 89% 28 82% 37 84% 15rU 100% 165 73% 34 59% 65 54% 36STU 34STU 97% 100% 34U 77% 9 60% 125 55% 29 51% 36P 62% 50 42% 27rTU 73% 17 50% 28 64% 6 40% 115 51% 29NOP 59% 22 39% 21 36% 32 27% 24SU 65% 22SU 65% 17 39% 6 40% 76 33% 17NP 35% 6 11% 12 21% 14 12% 17rStU 9 46% 26% 10 23% 3 20% 37 16% 6 11% 6 10% 12 10% 16rSTU 8u 43% 24% 7 16% 1 7% 27 12% 9OP 18% 5P 9% 3p 5% 1 1% 7U 19% 5U 15% 6U 14% 1 7% 7 3% Bingo 5 1% 1De 4% 1 2% - - 2De 4% 1 2% 2 3% - 2 4% - 3 4% - - - 2 2% 1 3% - - - 4 2% 7-11-21 5 1% - 1 2% - - 3DE 6% 1 2% 1 2% - 1 2% 1 2% 2 3% 1 2% - - 2 2% - - - 1s 7% 4 2% 4 1% - - - - 3cDE 6% 1 2% 1 2% - 1 2% 1 2% 2 3% - - - 2 2% 1 3% - - 1su 7% 2 1% Lucky Shamrock 4 1% - 1 2% 2 2% 1 1% - - 1 2% - 2 4% 1 2% - 2l 4% 1 2% - 1 1% - 1 3% 2U 5% - 1 * Megaball 2 1% - 2Deg 4% - - - - 1 2% - - - - - - 1 2% 1 1% - - 1 2% - 1 * Wheel of Fortune 2 1% - - 1 1% - - 1 2% 1 2% - 1 2% - 2p 3% - - - - 1U 3% - 1U 2% - - Pirates/Pirate game 2 1% - 1 2% 1 1% - - - - - - 1 2% - - - 1 2% 1 1% - - - 1sU 7% 1 * 15 4% - 4 9% 3 3% 4 5% 2 4% 2 3% 4j 7% - - 1 2% 1 1% - 2 4% 3 5% 9lM 8% - - 1 2% - Crossword/ Crossword Scratch/Puzzle No specific game Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 14 6% PAGE 15 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 11 (continued) Q2/Q3: Games advertised past month - total awareness LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) Other Don't know None Sigma 35 10% 6CDE 25% 156 44% 10 42% 1 * - 3 7% 9 9% 3 4% 5 11% 9E 14% 9 15% 1 8% 9k 20% 5 9% 28deFG 43 61% 43% 33 43% 17 36% 25 39% 20 34% 5 42% 10 22% - - - - - - - 1 1% 13OP 19% 5 10% 5 9% 3 5% 26J 45% 12 17% 10 20% 26LM 46% 31LM 53% - - - - - 9 8% 7U 19% 6U 18% 4 9% 3u 20% 75LMN 63% 2 5% 5 15% 12Q 27% 4Q 27% 1 1% - - - - 15 7% 133QRST 59% 1 * ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----1246 97 153 344 224 174 254 234 56 182 214 309 186 187 197 354 172 135 160 51 728 350% 404% 333% 347% 291% 370% 397% 398% 467% 402% 371% 440% 378% 331% 339% 299% 465% 398% 364% 342% 320% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 16 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 12 Q4: Source of Advertising past month Powerball LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 69 94 81 13 72 80 92 47 44 63 27 418 TV 175 29% 13C 37% 23 19% 50C 31% 30 25% 26Ce 38% 33Ce 35% 27 33% 7 54% 25 35% 32 40% 47mNOP 23P 51% 35% 26p 26% 33P 35% 43 18% 27RSU 57% 14 32% 22u 35% 11u 41% 101 24% In-store signs (point-of-sale) 126 21% 10C 29% 11 9% 33C 20% 20c 16% 23CDE 33% 29CdE 31% 23 28% 5 38% 20 28% 28 35% 40NOP 43% 22NOP 34% 19 19% 15 16% 30 12% 20U 43% 17U 39% 19U 30% 8U 30% 62 15% Billboards 112 19% 7c 20% 10 8% 26c 16% 21C 17% 19CDe 28% 29CDE 31% 16 20% 4 31% 17 24% 22 28% 34NOP 37% 18OP 28% 21oP 21% 10 11% 29 12% 18U 38% 16U 36% 15U 24% 9U 33% 54 13% Radio 67 11% 3 9% 4 3% 14c 9% 14C 11% 12Cd 17% 20bCDe 12 21% 15% 4 31% 14 19% 15 19% 15P 16% 12oP 18% 11 11% 8 9% 20 8% 9U 19% 7u 16% 11U 17% 5u 19% 35 8% Internet 46 8% 4C 11% 2 2% 9c 6% 6 5% 9CdE 13% 16CDE 17% 7 9% 3 23% 8 11% 9 11% 23MNOP 25% 6P 9% 5p 5% 8P 9% 4 2% 15RSU 32% 6U 14% 6U 10% 5U 19% 14 3% Newspaper 33 6% 4Ce 11% 2 2% 7 4% 4 3% 4 6% 12CDE 13% 6 7% 3hJ 23% 4 6% 9 11% 11NP 12% 9NP 14% 2 2% 8NP 9% 3 1% 5U 11% 6U 14% 5 8% 2 7% 15 4% 14 2% 1c 3% - 3 2% 1 1% 3C 4% 6CdE 6% 3 4% - 2 3% 6 8% 5oP 5% 4oP 6% 2 2% 1 1% 1 * 3U 6% 3U 7% 2 3% 1 4% 5 1% 1 1% - 2 2% 2 3% 1 1% 1 1% 2 1% 2 4% 1 2% - - 5 1% Events (such as festivals, sporting events, etc) 119 161 122 101 94 245 Social Media 8 1% 2Cde 6% - 2 1% 1 1% 1 1% 2 2% 2 2% Other 2 * - - 1 1% - - 1 1% - - - 1 1% - - 1 1% 1 1% - - - - - 2 * No specific place 3 1% - 2d 2% - 1 1% - - - - - - 1 1% - 1 1% - 1 * 1u 2% - 1 2% - 1 * Don't Know 1 * 1cDe 3% - - - - - - - - - - 1p 2% - - - - - - - 1 * 68fg 56% 29 42% 40 43% 35i 43% 2 15% 35I 49% 35i 44% 28 30% 55LM 54% 48Lm 51% 16 36% 26 41% 12 44% Not Stated Sigma 322 54% 15 43% 85BDEF 85 71%G 53% 2HJK 15% 65 23 35% 168LMNO 14 69% 30% 253QRSt 61% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----909 60 139 230 166 126 188 131 30 126 157 206 120 144 133 301 114 86 107 53 548 152% 172% 116% 143% 136% 182% 200% 161% 230% 176% 197% 222% 184% 143% 143% 123% 242% 196% 170% 197% 130% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 17 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 13 Q4: Source of Advertising past month Powerball LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE AWARE OF ADVERTISING FOR THE Powerball 278 20 34 76 54 40 54 46 11 37 45 64 42 46 46 77 33 28 37 15 165 TV 175 63% 13 65% 23 68% 50 66% 30 56% 26 65% 33 61% 27 59% 7 64% 25 68% 32 71% 47mnP 73% 23 55% 26 57% 33p 72% 43 56% 27RSU 82% 14 50% 22 59% 11 73% 101 61% In-store signs (point-of-sale) 126 45% 10 50% 11 32% 33 43% 20 37% 23Ce 58% 29ce 54% 23 50% 5 45% 20 54% 28 62% 40NOP 63% 22o 52% 19 41% 15 33% 30 39% 20U 61% 17U 61% 19 51% 8 53% 62 38% Billboards 112 40% 7 35% 10 29% 26 34% 21 39% 19 48% 29CD 54% 16 35% 4 36% 17 46% 22 49% 34Op 53% 18O 43% 21O 46% 10 22% 29o 38% 18U 55% 16U 57% 15 41% 9U 60% 54 33% Radio 67 24% 3 15% 4 12% 14 18% 14 26% 12c 30% 20bCD 37% 12 26% 4 36% 14 38% 15 33% 15 23% 12 29% 11 24% 8 17% 20 26% 9 27% 7 25% 11 30% 5 33% 35 21% Internet 46 17% 4 20% 2 6% 9 12% 6 11% 9c 23% 16CDE 30% 7 15% 3 27% 8 22% 9 20% 23MNOP 6p 36% 14% 5 11% 8P 17% 4 5% 15rSU 45% 6U 21% 6 16% 5U 33% 14 8% Newspaper 33 12% 4 20% 2 6% 7 9% 4 7% 4 10% 12CDE 22% 6 13% 3 27% 4 11% 9 20% 11NP 17% 9NP 21% 2 4% 8NP 17% 3 4% 5 15% 6u 21% 5 14% 2 13% 15 9% 14 5% 1 5% - 3 4% 1 2% 3 8% 6Ce 11% 3 7% - 2 5% 6 13% 5p 8% 4P 10% 2 4% 1 2% 1 1% 3 9% 3u 11% 2 5% 1 7% 5 3% Social Media 8 3% 2c 10% - 2 3% 1 2% 1 3% 2 4% 2 4% 2jK 18% 1 3% - 2 3% 2 5% 1 2% 1 2% 2 3% 2 6% 1 4% - - 5 3% Other 2 1% - - 1 1% - - 1 2% - - - 1 2% - - 1 2% 1 2% - - - - - 2 1% No specific place 3 1% - 2Dg 6% - 1 2% - - - - - - 1 2% - 1 2% - 1 1% 1 3% - 1 3% - 1 1% Don't Know 1 * 1d 5% - - - - - - - - - - 1 2% - - - - - - - 1 1% Events (such as festivals, sporting events, etc) Sigma ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----587 45 54 145 98 97 148 96 28 91 122 178 97 89 85 133 100 70 81 41 295 211% 225% 159% 190% 182% 245% 275% 209% 253% 247% 270% 278% 231% 193% 184% 173% 303% 250% 219% 272% 179% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 18 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 14 Q4: Source of Advertising past month Mega Millions LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 69 94 81 13 72 80 92 65 47 44 63 27 TV 152 25% 12C 34% 19 16% 45C 28% 31c 25% 17 25% 28C 30% 25 31% 8Hjk 62% 25 35% 28 35% 37NP 40% 23P 35% 24p 24% 28P 30% 37 15% 26STU 55% 19tU 43% 20U 32% 6 22% 81 19% In-store signs (point-of-sale) 100 17% 8C 23% 6 5% 28C 17% 18C 15% 15C 22% 25CdE 27% 20 25% 5 38% 17 24% 22 28% 34NOP 37% 17OP 26% 16 16% 9 10% 24 10% 19TU 40% 18TU 41% 17U 27% 3 11% 43 10% Billboards 68 11% 3 9% 5 4% 22C 14% 12c 10% 8c 12% 18Ce 19% 10 12% 2 15% 11 15% 14 18% 24NOP 26% 14nOP 22% 12OP 12% 3 3% 14 6% 16STU 34% 15STU 34% 8u 13% 2 7% 27 6% Radio 53 9% 3C 9% 2 2% 15C 9% 16C 13% 4 6% 13Cf 14% 11 14% 4k 31% 11 15% 10 13% 12OP 13% 11OP 17% 13OP 13% 4 4% 12 5% 8U 17% 10U 23% 13U 21% 3 11% 19 5% Internet 23 4% 2C 6% - 7C 4% 3c 2% 3C 4% 8CE 9% 5 6% 2 15% 3 4% 5 6% 13NOP 14% 5NP 8% - 3n 3% 2 1% 9SU 19% 4U 9% 4U 6% 2U 7% 4 1% Newspaper 21 4% - 6C 4% 1 1% 3C 4% 7CE 7% 4 5% 2j 15% 2 3% 8j 10% 8NP 9% 7NoP 11% - 3n 3% 3 1% 4U 9% 6SU 14% 2 3% 2U 7% 7 2% - 1 1% 2 3% 3oP 3% 3OP 5% 1 1% - - 1u 2% 4sU 9% 1 2% - 1 * - - 2P 2% 2noP 3% - - - 2U 4% 2sU 5% - - - Events (such as festivals, sporting events, etc) 4CdE 11% 119 161 122 101 94 245 418 7 1% - - 2 1% - 1 1% 4CE 4% 3 4% Social Media 4 1% 1cD 3% - - 1 1% - 2d 2% 1 1% No specific place 1 * - 1 1% - - - - - - - - 1 1% - - - - 1U 2% - - - - Don't Know 3 1% - 1 1% - - 1 1% 1 1% 1 1% - 1 1% - - - - - 3 1% - - 1 2% - 2 * Not Stated 366 61% 39 57% 48 51% 39I 48% 41I 51% 34 37% 30 46% 62Lm 61% 60LM 64% 10 23% 30QR 48% 18QR 67% 295QRS 71% Sigma 19 54% 92BDEF 93 77%G 58% 75 61% 2HJK 15% 2 15% 36I 50% 180LMNo 12 73% 26% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----798 52 126 218 157 91 154 119 27 107 130 168 112 128 110 275 98 88 96 36 479 134% 149% 106% 135% 128% 132% 164% 147% 206% 148% 164% 182% 173% 127% 117% 112% 208% 201% 154% 132% 114% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 19 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 15 Q4: Source of Advertising past month Mega Millions LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE AWARE OF ADVERTISING FOR THE Mega Millions 234 16 27 68 47 30 46 42 11 36 39 58 35 39 34 65 35 34 33 9 TV 152 65% 12 75% 19 70% 45 66% 31 66% 17 57% 28 61% 25 60% 8 73% 25 69% 28 72% 37 64% 23 66% 24 62% 28lnP 82% 37 57% 26 74% 19 56% 20 61% 6 67% 81 66% In-store signs (point-of-sale) 100 43% 8c 50% 6 22% 28c 41% 18 38% 15C 50% 25C 54% 20 48% 5 45% 17 47% 22 56% 34nOP 59% 17o 49% 16 41% 9 26% 24 37% 19U 54% 18u 53% 17u 52% 3 33% 43 35% Billboards 68 29% 3 19% 5 19% 22 32% 12 26% 8 27% 18c 39% 10 24% 2 18% 11 31% 14 36% 24OP 41% 14Op 40% 12O 31% 3 9% 14 22% 16sU 46% 15sU 44% 8 24% 2 22% 27 22% Radio 53 23% 3 19% 2 7% 15c 22% 16CF 34% 4 13% 13C 28% 11 26% 4 36% 11 31% 10 26% 12 21% 11o 31% 13Op 33% 4 12% 12 18% 8 23% 10u 29% 13U 39% 3 33% 19 15% Internet 23 10% 2c 13% - 7c 10% 3 6% 3c 10% 8C 17% 5 12% 2 18% 3 8% 5 13% 13NP 22% 5NP 14% - 3n 9% 2 3% 9U 26% 4U 12% 4U 12% 2U 22% 4 3% Newspaper 21 9% 4CdE 25% - 6 9% 1 2% 3c 10% 7CE 15% 4 10% 2 18% 2 6% 8j 21% 8Np 14% 7NP 20% - 3n 9% 3 5% 4 11% 6U 18% 2 6% 2u 22% 7 6% - 1 3% 2 5% 3p 5% 3oP 9% 1 3% - - 1 3% 4U 12% 1 3% - 1 1% - - 2 3% 2p 6% - - - 2U 6% 2U 6% - - - Events (such as festivals, sporting events, etc) 123 7 3% - - 2 3% - 1 3% 4E 9% 3 7% Social Media 4 2% 1D 6% - - 1 2% - 2d 4% 1 2% No specific place 1 * - 1 4% - - - - - - - - 1 2% - - - - 1u 3% - - - - Don't Know 3 1% - 1 4% - - 1 3% 1 2% 1 2% - 1 3% - - - - - 3l 5% - - 1 3% - 2 2% Sigma 2hJK 18% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----432 33 34 125 82 52 106 80 25 71 89 134 82 66 50 95 86 78 66 18 184 185% 207% 126% 183% 174% 173% 229% 191% 226% 198% 229% 231% 235% 170% 147% 147% 246% 230% 200% 199% 150% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 20 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 16 Q4: Source of Advertising past month Scratch Games LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 69 94 81 13 72 80 92 65 47 44 63 27 134 22% 9c 26% 16 13% 42CE 26% 19 16% 17c 25% 31CE 33% 28 35% 8hJk 62% 21 29% 27 34% 34NP 37% 20P 31% 20p 20% 27P 29% 31 13% 19tU 40% 14U 32% 20U 32% 5 19% 76 18% In-store signs (point-of-sale) 92 15% 8Ce 23% 10 8% 24 15% 13 11% 15CE 22% 22CdE 23% 19 23% 4 31% 15 21% 25 31% 32NOP 35% 18NOP 28% 10 10% 14P 15% 18 7% 15tU 32% 12U 27% 17U 27% 3 11% 45 11% Radio 44 7% 3C 9% 2 2% 9c 6% 12C 10% 3 4% 15CDF 16% 10 12% 2 15% 5 7% 10 13% 8 9% 6 9% 10 10% 4 4% 16 7% 6t 13% 4 9% 7t 11% - 27 6% Billboards 23 4% 3E 9% 3 3% 5 3% 2 2% 6cdE 9% 4 4% 6 7% 1 8% 2 3% 7 9% 8nP 9% 6nP 9% 3 3% 3 3% 3 1% 3u 6% 4U 9% 7tU 11% - 9 2% Internet 19 3% 2 6% 2 2% 4 2% 2 2% 2 3% 7CdE 7% 4 5% 2 15% 3 4% 5 6% 12MNOP 13% 2p 3% 1 1% 3P 3% 1 * 7RsU 15% - 3 5% 2rU 7% 7 2% Newspaper 16 3% 3CDE 9% - 3 2% 2 2% 2c 3% 6Cde 6% 3 4% 2hj 15% 2 3% 4 5% 6NP 7% 2 3% 1 1% 4p 4% 3 1% 4sU 9% 3U 7% 1 2% - 8 2% 8 1% - 1 1% 3 2% - 2e 3% 2 2% 2 2% - 5J 6% 2P 2% 3NP 5% - 2P 2% - 1 2% 1 2% 4U 6% - 2 * Social Media 7 1% 2CDe 6% - 1 1% 1 1% 1 1% 2 2% 2 2% - 1 1% 2 2% 2n 3% - 1 1% 2 1% 2U 4% 2sU 5% - - 3 1% Other 1 * - - 1 1% - - - - - - - - - - 1 1% - - - - - 1 * No specific place 2 * - 2d 2% - - - - - - - - 1 1% - - - 1 * 1u 2% - - - 1 * Don't Know 2 * - 1 1% 1 1% - - - - - - - - - 1 1% - 1 * - - 1 2% - 1 * Not Stated 409 68% 21 60% 90G 74% 46 67% 51 54% 42i 52% 3 23% 45I 63% 44I 55% 43 47% 39 60% 72L 71% 58L 62% 21Qs 78% 304QS 73% TV Events (such as festivals, sporting events, etc) Sigma 119 161 94BDf 107g 79%G 66% 122 2HJK 15% 101 94 245 196LMnO 21 80% 45% 27 61% 35 56% 418 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----757 51 131 200 141 94 140 116 24 93 128 148 98 118 117 272 79 67 95 31 484 124% 148% 111% 125% 118% 137% 147% 142% 184% 130% 160% 162% 151% 117% 124% 110% 168% 152% 152% 115% 115% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 21 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 17 Q4: Source of Advertising past month Scratch Games LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE AWARE OF ADVERTISING FOR THE Scratch Games 191 14 25 54 32 23 43 39 10 27 36 49 26 29 36 49 26 17 28 TV 134 70% 9 64% 16 64% 42e 78% 19 59% 17 74% 31 72% 28 72% 8 80% 21 78% 27 75% 34 69% 20 77% 20 69% 27 75% 31 63% 19 73% 14 82% 20 71% 5 83% 76 67% In-store signs (point-of-sale) 92 48% 8 57% 10 40% 24 44% 13 41% 15ce 65% 22 51% 19 49% 4 40% 15 56% 25hi 69% 32NOP 65% 18NOP 69% 10 34% 14 39% 18 37% 15u 58% 12U 71% 17U 61% 3 50% 45 39% Radio 44 23% 3 21% 2 8% 9 17% 12CDf 38% 3 13% 15CDf 35% 10 26% 2 20% 5 19% 10 28% 8 16% 6 23% 10lO 34% 4 11% 16lO 33% 6 23% 4 24% 7 25% - 27 24% Billboards 23 12% 3 21% 3 12% 5 9% 2 6% 4 9% 6 15% 1 10% 2 7% 7 19% 8 16% 6P 23% 3 10% 3 8% 3 6% 3 12% 4U 24% 7U 25% - 9 8% Internet 19 10% 2 14% 2 8% 4 7% 2 6% 2 9% 7 16% 4 10% 2 20% 3 11% 5 14% 12mNoP 24% 2 8% 1 3% 3 8% 1 2% 7RU 27% - 3 11% Newspaper 16 8% 3Cd 21% - 3 6% 2 6% 2 9% 6c 14% 3 8% 2 20% 2 7% 4 11% 6 12% 2 8% 1 3% 4 11% 3 6% 4 15% 3 18% 1 4% - 8 7% 1 4% 3 6% - 2e 9% 2 5% 2 5% - - 5J 14% 2 4% 3nP 12% - 2 6% - 1 4% 1 6% 4U 14% - 2 2% Events (such as festivals, sporting events, etc) 6dEg 26% 6 2RU 33% 114 7 6% 8 4% - Social Media 7 4% 2cD 14% - 1 2% 1 3% 1 4% 2 5% 2 5% 2Jk 20% - 1 3% 2 4% 2 8% - 1 3% 2 4% 2 8% 2su 12% - - 3 3% Other 1 1% - - 1 2% - - - - - - - - - - 1 3% - - - - - 1 1% No specific place 2 1% - 2Dg 8% - - - - - - - - 1 2% - - - 1 2% 1 4% - - - 1 1% Don't Know 2 1% - 1 4% 1 2% - - - - - - - - - 1 3% - 1 2% - - 1 4% - 1 1% Sigma ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----348 30 37 93 51 48 89 74 21 48 84 105 59 46 59 76 58 40 60 10 180 182% 212% 148% 173% 159% 209% 207% 190% 210% 178% 233% 212% 228% 156% 164% 155% 224% 237% 215% 166% 159% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 22 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 18 Q4: Source of Advertising past month Lotto LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 69 94 81 13 72 80 92 65 TV 84 14% 6c 17% 8 7% 25C 16% 11 9% 13CE 19% 21CE 22% 23 28% 7hJK 54% 13 18% 16 20% 24NOP 26% 15NP 23% In-store signs (point-of-sale) 81 14% 7C 20% 8 7% 23C 14% 12 10% 12C 17% 19CE 20% 16 20% 5j 38% 12 17% 15 19% 25NOP 27% 18NOP 28% Billboards 49 8% 3 9% 3 3% 16Ce 10% 5 4% 9CE 13% 13CE 14% 11 14% 2 15% 8 11% 12 15% 15P 16% Radio 37 6% 4C 11% 3 3% 9 6% 8 7% 3 4% 10C 11% 9 11% 2 15% 5 7% 9 11% 7 8% Internet 25 4% 4CD 11% - 3 2% 5C 4% 5CD 7% 8CD 9% 6 7% 3hJK 23% 4 6% 4 5% 12NOP 13% Newspaper 24 4% 5CDE 14% - 6C 4% 2 2% 4C 6% 7CE 7% 7 9% 3Jk 23% 3 4% 6 8% - 1 1% Events (such as festivals, sporting events, etc) 600 35 119 161 122 101 47 44 63 11 11% 13 14% 94 245 20 8% 17STU 36% 14sTU 32% 10 16% 2 7% 41 10% 9 9% 11 12% 18 7% 15SU 32% 13SU 30% 8 13% 4 15% 41 10% 8P 12% 12P 12% 8P 9% 6 2% 9stU 19% 8tU 18% 5 8% 1 4% 26 6% 8P 12% 7 7% 6 6% 9 4% 5u 11% 5 8% 2 7% 21 5% 4P 6% 2 2% 3 3% 4 2% 8rSU 17% 2 5% 2 3% 4SU 15% 9 2% 7P 8% 6nP 9% 3 3% 6P 6% 2 1% 4sU 9% 6SU 14% 1 2% 2 7% 11 3% 3 4% 4NP 4% 3NP 5% - 1 1% 1 * 2U 4% 4sU 9% 1 2% - 2 * 2 3% 2 3% 3P 3% 1p 2% 2P 2% 3P 3% - 3SU 6% 1 2% - - 5 1% 4 9% 27 418 9 2% 1c 3% - 4c 2% 1 1% 1 1% 2 2% 3 4% Social Media 9 2% 2CDe 6% - - 1 1% 3CD 4% 3cD 3% 1 1% Other 1 * - - 1 1% - - - - - - - - - - 1 1% - - - - - 1 * No specific place 2 * - 1 1% 1 1% - - - 1 1% - - - 1 1% 1p 2% - - - 1u 2% - - - 1 * Don't Know 1 * - - 1 1% - - - - - - - - - 1 1% - - - - - - 1 * 100FG 82% 47 68% 63 67% 48 59% 5 38% 49I 68% 57I 71% 54 59% 37 57% 80LM 79% 74LM 79% Not Stated Sigma 461 77% 26 74% 106BDF 119 89%G 74% 2HjK 15% 214LMnO 24 87% 51% 22 50% 48QR 76% 21QR 78% 345QR 83% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----783 58 129 208 145 97 146 125 29 97 124 152 101 127 126 274 87 75 80 36 504 131% 165% 110% 131% 120% 139% 155% 154% 221% 135% 156% 165% 156% 126% 134% 111% 185% 171% 128% 133% 120% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 23 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 19 Q4: Source of Advertising past month Lotto LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE AWARE OF ADVERTISING FOR THE Lotto 139 9 13 42 22 22 31 33 8 23 23 38 28 21 20 31 23 22 15 6 73 TV 84 60% 6 67% 8 62% 25 60% 11 50% 13 59% 21 68% 23 70% 7 88% 13 57% 16 70% 24 63% 15 54% 11 52% 13 65% 20 65% 17t 74% 14 64% 10 67% 2 33% 41 56% In-store signs (point-of-sale) 81 58% 7 78% 8 62% 23 55% 12 55% 12 55% 19 61% 16 48% 5 63% 12 52% 15 65% 25n 66% 18 64% 9 43% 11 55% 18 58% 15 65% 13 59% 8 53% 4 67% 41 56% Billboards 49 35% 3 33% 3 23% 16 38% 5 23% 9 41% 13 42% 11 33% 2 25% 8 35% 12 52% 15p 39% 8 29% 12mP 57% 8 40% 6 19% 9 39% 8 36% 5 33% 1 17% 26 36% Radio 37 27% 4f 44% 3 23% 9 21% 8f 36% 3 14% 10 32% 9 27% 2 25% 5 22% 9 39% 7 18% 8 29% 7 33% 6 30% 9 29% 4 17% 5 23% 5 33% 2 33% 21 29% Internet 25 18% 4CD 44% - 3 7% 5cd 23% 5cd 23% 8cD 26% 6 18% 3 38% 4 17% 4 17% 12np 32% 4 14% 2 10% 3 15% 4 13% 8RU 35% 2 9% 2 13% 4RSU 67% 9 12% Newspaper 24 17% 5CDEFg 56% 6 14% 2 9% 4 18% 7c 23% 7 21% 3 38% 3 13% 6 26% 7 18% 6 21% 3 14% 6P 30% 2 6% 4 17% 6 27% 1 7% 2 33% 11 15% 9 6% 1 11% - 4 10% 1 5% 1 5% 2 6% 3 9% - 1 4% 3 13% 4 11% 3 11% - 1 5% 1 3% 2 9% 4U 18% 1 7% - 2 3% Social Media 9 6% 2cD 22% - - 1 5% 3D 14% 3D 10% 1 3% 2H 25% 2 9% 2 9% 3 8% 1 4% 2p 10% 3P 15% - 3 13% 1 5% - - 5 7% Other 1 1% - - 1 2% - - - - - - - - - - 1 5% - - - - - 1 1% No specific place 2 1% - 1 8% 1 2% - - - 1 3% - - - 1 3% 1 4% - - - 1 4% - - - 1 1% Don't Know 1 1% - - 1 2% - - - - - - - - - 1 5% - - - - - - 1 1% Events (such as festivals, sporting events, etc) Sigma ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----322 32 23 89 45 50 83 77 24 48 67 98 64 47 52 60 63 53 32 15 159 230% 355% 178% 211% 206% 229% 268% 232% 302% 209% 291% 258% 230% 224% 260% 193% 273% 241% 213% 250% 217% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 24 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 20 Q4: Source of Advertising past month MatchPlay LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 119 161 122 69 TV 29 5% 4CE 11% 2 2% 7e 4% 1 1% 7CdE 10% In-store signs (point-of-sale) 23 4% 2 6% 2 2% 4 2% 4 3% Internet 12 2% 2Cd 6% - 2 1% Radio 9 2% 2CD 6% - Newspaper 7 1% 2CDE 6% Billboards 6 1% Social Media 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 8CE 9% 4 5% 3HjK 23% 5 7% 4 5% 11NOP 12% 4 6% 3 3% 3 3% 7 3% 8STU 17% 4u 9% 3 5% - 14 3% 6CD 9% 5 5% 3 4% 3HjK 23% 5 7% 5 6% 11NOP 12% 5noP 8% 2 2% 2 2% 3 1% 7U 15% 3U 7% 4U 6% 1 4% 8 2% 2 2% 2c 3% 4C 4% 1 1% 2HjK 15% 2 3% - 9MNOP 10% 1 2% - - 2 1% 7RSU 15% 1 2% 1 2% 1U 4% 2 * 1 1% 3c 2% 1 1% 2 2% 1 1% - 3 4% 3 4% 3o 3% - 2 2% - 4 2% 2 4% 1 2% 1 2% - 5 1% - 1 1% - 2ce 3% 2 2% 1 1% 1 8% 1 1% 3 4% 5mNoP 5% - - 1 1% 1 * 3SU 6% 2sU 5% - - 2 * 1ce 3% - 1 1% - 1 1% 3cE 3% 1 1% 1 8% 1 1% 1 1% 3noP 3% 2nop 3% - - 1 * 2U 4% 1 2% - 1U 4% 2 * 5 1% 2CDe 6% - - 1 1% 1 1% 1 1% - 1HK 8% 1 1% - 3nP 3% - - 1 1% 1 * 1 2% - 1 2% - 3 1% 2 * - - - - - 2d 2% 1 1% - - - 1 1% - - 1 1% - - 1u 2% - - 1 * Don't Know 2 * 1ce 3% - 1 1% - - - - - - - - 1p 2% 1 1% - - - - - - 2 * Not Stated 544 91% 57 83% 79 84% 73I 90% 9 69% 61 85% 71i 89% 69 75% 57L 88% 95L 94% 88L 94% 233LM 95% 32 68% 37q 84% 57Q 90% 26Q 96% 391QR 94% Events (such as festivals, sporting events, etc) Sigma 27 77% 115BFG 150BFG 116BFG 97% 93% 95% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----639 43 119 167 127 77 106 85 20 79 87 115 70 103 96 252 62 50 67 29 430 107% 124% 101% 104% 104% 111% 112% 104% 154% 109% 109% 124% 109% 102% 102% 102% 131% 113% 107% 108% 101% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 25 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 21 Q4: Source of Advertising past month MatchPlay LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE AWARE OF ADVERTISING FOR THE MatchPlay 56 8 4 TV 29 52% 4 50% 2 50% 7e 64% In-store signs (point-of-sale) 23 41% 2 25% 2 50% Internet 12 21% 2 25% Radio 9 16% Newspaper Billboards Social Media Events (such as festivals, sporting events, etc) Don't Know Sigma 11 6 12 15 8 4 1 17% 7 58% 4 36% 4 67% - 2 18% 2 33% 2 25% - 1 9% 8 53% 4 50% 3 75% 5 45% 4 44% 6 50% 5 33% 3 38% 3 75% 5 45% 5 56% 2 17% 4 27% 1 13% 2K 50% 2 18% - 1 8% 2 13% 1 13% - 3 27% 3 33% 7 13% 2 25% - 1 9% - 2 17% 2 13% 1 13% 1 25% 1 9% 6 11% 1 13% - 1 9% - 1 8% 3 20% 1 13% 1 25% 5 9% 2 25% - - 1 17% 1 8% 1 7% - 2 4% - - - - - 2 13% 2 4% 1 13% - 1 9% - - - 3dfg 50% 11 9 23 8 6 6 12 15 7 6 1 27 11 48% 4 50% 3 50% 3 50% 7 58% 8 53% 4 57% 3 50% - 14 52% 11 48% 5 63% 2 33% 2 33% 3 25% 7 47% 3 43% 4 67% 1 100% 8 30% 9no 39% 1 13% - - 2 17% 7U 47% 1 14% 1 17% 1 100% 2 7% 3 13% - 2 33% - 4m 33% 2 13% 1 14% 1 17% - 5 19% 3 33% 5 22% - - 1 17% 1 8% 3 20% 2 29% - - 2 7% 1 9% 1 11% 3 13% 2 25% - - 1 8% 2 13% 1 14% - 1 100% 2 7% 1 25% 1 9% - 3 13% - - 1 17% 1 8% 1 7% - 1 17% - 3 11% 1 13% - - - 1 4% - - 1 17% - - 1 14% - - 1 4% - - - - - 1 13% 1l 17% - - - - - - 2 7% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----95 16 4 17 11 20 27 12 11 18 16 46 13 8 8 19 30 13 10 3 39 171% 201% 100% 154% 184% 166% 179% 153% 275% 162% 177% 200% 164% 133% 134% 157% 200% 185% 168% 300% 144% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 26 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 22 Q4: Source of Advertising past month Cash 5 LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 119 161 122 69 94 13 72 80 92 65 47 44 63 27 8C 12% 9c 10% 7 9% 4Hj 31% 8 11% 13 16% 17NOP 18% 10NP 15% 4 4% 7p 7% 8 3% 10sU 21% 6U 14% 6 10% 3 11% 21 5% 8Cde 12% 8c 9% 6 7% 3h 23% 8 11% 9 11% 11NP 12% 8NP 12% 4 4% 5 5% 8 3% 8tU 17% 5U 11% 5 8% 1 4% 18 4% 3c 2% 2c 3% 4C 4% 1 1% 2HK 15% 3 4% 2 3% 8NOP 9% 3NP 5% - 1 1% 2 1% 6RsU 13% - 2 3% 2rU 7% 4 1% 2 1% 1 1% 2c 3% 4Ce 4% 2 2% 1 8% 2 3% 5 6% 6NP 7% 2np 3% - 2 2% 1 * 4SU 9% 3SU 7% - 1 4% 3 1% - 2 1% 3c 2% 1 1% 4C 4% 3 4% - 3 4% 3 4% 2 2% 2 3% 2 2% 2 2% 2 1% 2u 4% 1 2% 2 3% 1 4% 4 1% - 1 1% 2 2% 1 1% 1 1% 2 2% 1 8% 2 3% 1 1% 2 2% 1 2% 2 2% 1 1% 1 * 2U 4% 1 2% 1 2% - 3 1% 2HJK 15% - - 3nP 3% 1p 2% - 1 1% - 2U 4% 1 2% - - 2 * In-store signs (point-of-sale) 46 8% 4c 11% 4 3% 11 7% 10 8% TV 37 6% 4C 11% 3 3% 8 5% 6 5% Internet 14 2% 2C 6% - 3 2% Newspaper 11 2% 2Cde 6% - Radio 10 2% - 81 101 94 245 418 Billboards 7 1% 2CD 6% Social Media 5 1% 3CDEFG 9% - 1 1% - 1 1% 1 1% 1 * - - - - - 1 1% 1 1% - - - 1 1% - - - - - 1U 2% - - - Other 1 * - - 1 1% - - - - - - - - - - 1 1% - - - - - 1 * Don't Know 1 * 1cDe 3% - - - - - - - - - - 1p 2% - - - - - - - 1 * Not Stated 528 88% 57 83% 77 82% 67 83% 9 69% 58 81% 64 80% 68 74% 95LM 94% 82Lm 87% 31 66% 36q 82% 55Q 87% 24Q 89% 381QR 91% Events (such as festivals, sporting events, etc) Sigma 27 77% 114Bde 144Bg 96%FG 89% 109b 89% 50 77% 231LMO 94% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----661 45 121 172 135 79 109 90 22 84 97 118 78 107 102 253 65 54 71 32 438 110% 129% 102% 107% 110% 115% 116% 110% 169% 117% 121% 128% 121% 106% 107% 102% 138% 122% 113% 119% 104% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 27 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 23 Q4: Source of Advertising past month Cash 5 LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE AWARE OF ADVERTISING FOR THE Cash 5 72 8 5 17 13 12 17 14 In-store signs (point-of-sale) 46 64% 4 50% 4 80% 11 65% 10 77% 8 67% 9 53% 7 50% TV 37 51% 4 50% 3 60% 8 47% 6 46% 8 67% 8 47% Internet 14 19% 2 25% - 3 18% 3 23% 2 17% Newspaper 11 15% 2 25% - 2 12% 1 8% Radio 10 14% - - 2 12% Billboards 7 10% 2 25% - 3DFg 38% Social Media Events (such as festivals, sporting events, etc) 5 7% 4 14 16 24 15 6 12 14 16 8 8 4h 100% 8 57% 13h 81% 17 71% 10 67% 4 67% 7 58% 8 57% 10 63% 6 75% 6 75% 3 100% 21 57% 6 43% 3 75% 8 57% 9 56% 11 46% 8 53% 4 67% 5 42% 8 57% 8 50% 5 63% 5 63% 1 33% 18 49% 4 24% 1 7% 2h 50% 3 21% 2 13% 8 33% 3 20% - 1 8% 2 14% 6rU 38% - 2 25% 2RU 67% 4 11% 2 17% 4 24% 2 14% 1 25% 2 14% 5 31% 6 25% 2 13% - 2 17% 1 7% 4 25% 3sU 38% - 1 33% 3 8% 3 23% 1 8% 4 24% 3 21% - 3 21% 3 19% 2 8% 2 13% 2 33% 2 17% 2 14% 2 13% 1 13% 2 25% 1 33% 4 11% 1 6% 2 15% 1 8% 1 6% 2 14% 1 25% 2 14% 1 6% 2 8% 1 7% 2 33% 1 8% 1 7% 2 13% 1 13% 1 13% - 3 8% - - 1 8% - 1 6% 1 7% - - 3 13% 1 7% - 1 8% - 2 13% 1 13% - - 2 5% 2hJK 50% 3 37 1 1% - - - - - 1 6% 1 7% - - - 1 4% - - - - - 1U 13% - - - Other 1 1% - - 1 6% - - - - - - - - - - 1 8% - - - - - 1 3% Don't Know 1 1% 1 13% - - - - - - - - - - 1 7% - - - - - - - 1 3% Sigma ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----133 18 7 28 26 22 32 23 13 26 33 50 28 12 20 22 34 18 16 8 57 183% 226% 140% 166% 200% 184% 190% 163% 325% 184% 206% 208% 187% 200% 166% 156% 215% 228% 201% 266% 155% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 28 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 24 Q4: Source of Advertising past month No specific game LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 13 72 65 101 47 44 TV 8 1% - 3D 3% - 3D 2% 1 1% 1 1% 1 1% - - 1 1% 1 1% - - 2 2% 5 2% - - 1 2% - 7 2% Radio 4 1% - - 1 1% 1 1% 2cg 3% - 1 1% - - 1 1% 1 1% - - - 3 1% - - - - 4 1% In-store signs (point-of-sale) 4 1% - - 2 1% 1 1% 1 1% - 1 1% - - 1 1% 1 1% - 1 1% 1 1% 1 * - - 1 2% - 3 1% Newspaper 3 1% - 1 1% - - 1 1% 1 1% 1 1% - - 1 1% 1 1% - - 2P 2% - - - - - 3 1% Billboards 3 1% - - - 3cD 2% - - - - - - - - - - 3 1% - - 1 2% - 2 * Social Media 2 * - - - 1 1% - 1 1% 1 1% - - - - - 1 1% - 1 * - - 1 2% - 1 * Internet 1 * - - - 1 1% - - - - - - - - - - 1 * - - 1U 2% - - Don't Know 1 * - 1 1% - - - - - - - - - - - - 1 * - - - - 1 * Not Stated 585 98% 35 100% 67 97% 92 98% 77 95% 79 99% 91 99% 99 98% 91 97% 62 98% 27 100% 404 97% Sigma 600 35 119 115 97% 161 158 98% 122 118 97% 69 94 81 13 100% 72h 100% 80 92 65 100% 94 245 236 96% 47 100% 44 100% 63 27 418 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----611 35 120 161 128 72 95 82 13 72 83 95 65 101 96 251 47 44 67 27 425 103% 100% 102% 100% 105% 103% 101% 100% 100% 100% 103% 103% 100% 100% 102% 100% 100% 100% 108% 100% 102% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 29 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 25 Q4: Source of Advertising past month No specific game LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE AWARE OF ADVERTISING FOR THE No specific game 15 - 4 3 4 2 2 4 - - TV 8 53% - 3 75% - 3 75% 1 50% 1 50% 1 25% - - 1 100% Radio 4 27% - - 1 33% 1 25% 2c 100% - 1 25% - - In-store signs (point-of-sale) 4 27% - - 2 67% 1 25% 1 50% - 1 25% - Newspaper 3 20% - 1 25% - - 1 50% 1 50% 1 25% Billboards 3 20% - - - 3c 75% - - Social Media 2 13% - - - 1 25% - Internet 1 7% - - - 1 25% Don't Know 1 7% - 1 25% - - Sigma ----- ----26 174% - 1 1 - 2 3 9 - - 1 - 14 1 100% - - 2 67% 5 56% - - 1 100% - 7 50% 1 100% 1 100% - - - 3 33% - - - - 4 29% - 1 100% 1 100% - 1 50% 1 33% 1 11% - - - 3 21% - - 1 100% 1 100% - - 2P 67% - - - - - 3 21% - - - - - - - - 3 33% - - 1 100% - 2 14% 1 50% 1 25% - - - - - 1 50% - 1 11% - - 1 100% - 1 7% - - - - - - - - - - 1 11% - - 1 100% - - - - - - - - - - - - 1 11% - - - - 1 7% ----- ----- ----- ------ ------ ----- ----5 3 10 5 3 5 125% 100% 250% 250% 150% 125% - ----- ----- ----- ----- ----2 5 15 100% 167% 166% - ----- ----- ----5 500% - ----21 149% ----- ----- ----4 4 400% 400% - ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 1 100% PAGE 30 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 26 Q5: Aware of Second Chance Drawing LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 69 94 13 72 80 92 65 94 245 47 44 63 27 418 Yes 346 58% 18 51% 55 46% 96C 60% 66 54% 41c 59% 70BCDE 59 74%F 73% 11 85% 50 69% 59 74% 72mNP 78% 43P 66% 58P 57% 64P 68% 106 43% 36U 77% 34U 77% 48U 76% 17 63% 210 50% No 242 40% 16G 46% 61DG 51% 59g 37% 55G 45% 27g 39% 24 26% 20 25% 2 15% 21 29% 20 25% 20 22% 21 32% 40L 40% 28 30% 133LMNO 11 54% 23% 9 20% 15 24% 9 33% 198QRS 47% 12 2% 1 3% 3 3% 6g 4% 1 1% 1 1% - 2 2% - 1 1% 1 1% - 1 2% 3l 3% 2 2% 1 2% - Don't Know / Prefer not to answer Sigma 119 161 122 81 101 6 2% - 1 4% 10 2% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 100% 100% 100% 101% 100% 99% 100% 100% 100% 99% 100% 100% 100% 100% 100% 99% 100% 99% 100% 100% 99% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 31 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 27 Q5aw4. Overall, how interested are you in the Second Chance Drawing that the Colorado Lottery runs? LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE AWARE OF the Second Chance Drawing 346 18 TOP 2 BOX(5/4) -------------- 121 35% 15CDEFG 9 83% 16% 5 Extremely Interested 53 15% 6CDE 33% 4 Very Interested 68 20% 9CDEFg 5 50% 9% 22Ce 23% 143 41% 2 11% 43B 45% 82 24% 1 6% 2 Somewhat Disinterested 39 11% 1 Not at all Interested 43 12% 3 Somewhat Interested BOT 2 BOX(1/2) -------------- MEAN Std Dev. Std Err. Sigma 3.14 1.2 0.1 55 11 50 59 72 43 58 64 40CDEF 36J 57% 61% 7j 64% 18 36% 29 49% 44NOP 61% 25NOP 58% 12 21% 18 28% 21 20% 8ce 20% 21CDE 30% 18J 31% 5Jk 45% 6 12% 12 20% 24NOP 33% 9P 21% 6 10% 8p 13% 8 12% 5 12% 19CEf 27% 18 31% 2 18% 12 24% 17 29% 20NoP 28% 16NOP 37% 6 10% 31B 47% 22Bcg 54% 26B 37% 20 34% 3 27% 26h 52% 23 39% 22 31% 14 33% 27BDeF 22bG 49%G 23% 22BFG 33% 6 15% 4 6% 3 5% 1 9% 6 12% 7 12% 6 8% 1 6% 8G 15% 10G 15% 3 7% 3 4% 1 2% - 5h 10% 4 7% - 19BDEFG 8g 35% 8% 12bdG 18% 3 7% 1 1% 2 3% 1 9% 1 2% 3 5% 3.80CD 3.83J EF 1.0 1.0 0.1 0.1 3.91j 3.34 3.53 1.3 0.4 0.9 0.1 1.1 0.1 4 7% 19b 35% 4.11CD 2.40 EF 0.8 1.3 0.2 0.2 96 66 41 70 31Ce 32% 13 20% 13c 32% 9 9% 5 8% 14G 15% 3.10CE 2.76 1.0 0.1 1.1 0.1 3.29CE 1.1 0.2 59 36 34 48 17 21sU 58% 25StU 74% 19U 40% 8U 47% 47 22% 5 5% 11U 31% 9U 26% 8 17% 2 12% 22 10% 10 16% 16 15% 10U 28% 16SU 47% 11U 23% 6U 35% 25 12% 29Lm 50% 32Lm 50% 45 42% 12 33% 9 26% 22r 46% 8 47% 92r 44% 4 9% 17LM 29% 14Lm 22% 40LMO 38% 3r 8% - 7R 15% 1 6% 71QRST 34% 4 6% 3 7% 12LmO 21% 15l 14% 2 6% - 7R 15% 1 6% 29R 14% 2 3% 1 2% 25LMN 24% 1 3% - - - 42QRST 20% 5 9% 3.83NO 3.67NO 2.93p P P 1.0 1.0 1.0 0.1 0.1 0.1 5 8% 9LM 14% 3.05P 1.1 0.1 106 2.63 1.1 0.1 3.78U 1.0 0.2 4.00ST 3.42U U 0.7 0.9 0.1 0.1 210 3.53U 2.79 0.8 0.2 1.2 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 106 36 34 48 17 210 99% 100% 101% 100% 100% 100% 99% 101% 99% 100% 100% 101% 100% 100% 101% 100% 101% 99% 101% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 32 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 28 Q5bw4. Do you participate in the Second Chance Drawing that the Colorado Lottery runs? LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE AWARE OF the Second Chance Drawing 346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 Yes 107 31% 6 33% 11 20% 26 27% 15 23% 15c 37% 34CDE 49% 36JK 61% 6 55% 20 40% 25 42% 41NOP 57% 20NOP 47% 14 24% 14 22% No 236 68% 12 67% 43G 78% 69G 72% 51G 77% 26 63% 35 50% 22 37% 4 36% 30H 60% 34H 58% 30 42% 23 53% 44LM 76% - 1 2% 1 1% - - 1 1% 1 2% - - 1 1% - - Don't know / Refused Sigma 3 1% 1JK 9% 106 36 34 48 17 17 16% 21tU 58% 20tU 59% 22U 46% 5 29% 49LM 77% 88LM 83% 14 39% 14 41% 26 54% 12Qr 71% 170QRS 81% 1 2% 1 1% - - - 2 1% 1 3% 210 38 18% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 106 36 34 48 17 210 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 101% 100% 100% 100% 100% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 33 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 29 Q5CW4. Overall, how interested would you be in the prize of a complete getaway package (including accommodations and activities) to one of Colorado's most popular resort towns, if you could win it in the Second Chance Drawing that the Colorado Lottery runs? Vail LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE AWARE OF the Second Chance Drawing 346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 TOP 2 BOX(5/4) -------------- 132 38% 10Ce 56% 13 24% 35 36% 21 32% 18C 44% 35CdE 50% 29 49% 6 55% 20 40% 31 53% 28 39% 21oP 49% 28oP 48% 21 33% 5 Extremely Interested 54 16% 5CdE 28% 4 7% 11 11% 5 8% 11CDE 27% 18CDE 26% 10 17% 5HJ 45% 6 12% 14 24% 11 15% 8 19% 14oP 24% 4 Very Interested 78 23% 5 28% 9 16% 24 25% 16 24% 7 17% 17 24% 19 32% 1 9% 14 28% 17 29% 17 24% 13 30% 3 Somewhat Interested 104 30% 6 33% 18 33% 34 35% 18 27% 9 22% 19 27% 16 27% 5 45% 13 26% 17 29% 25 35% BOT 2 BOX(1/2) -------------- 110 32% 2 11% 24BdG 44% 27 28% 27BdG 41% 14b 34% 16 23% 14i 24% - 17Ik 34% 11 19% 2 Somewhat Disinterested 37 11% 1 6% 9G 16% 10 10% 9g 14% 5 12% 3 4% 4 7% - 6 12% 1 Not at all Interested 73 21% 1 6% 15b 27% 17 18% 18b 27% 9 22% 13 19% 10 17% - 11i 22% MEAN Std Dev. Std Err. Sigma 3.01 1.3 0.1 3.67CD 2.60 E 1.1 1.3 0.3 0.2 3.02C 1.2 0.1 2.71 1.3 0.2 3.15c 1.5 0.2 3.34CE 3.25 1.4 0.2 1.3 0.2 4.00hJ 2.96 1.0 0.3 1.3 0.2 36 34 48 17 33 31% 13 36% 17U 50% 27qU 56% 7 41% 67 32% 8 13% 12 11% 3 8% 7 21% 17QTU 35% 1 6% 25 12% 14 24% 13 20% 21 20% 10 28% 10 29% 10 21% 6 35% 42 20% 10 23% 18 31% 18 28% 32 30% 15r 42% 7 21% 12 25% 4 24% 66 31% 19 26% 12 28% 12 21% 25N 39% 41lN 39% 8 22% 10 29% 9 19% 6 35% 77qS 37% 4 7% 9 13% 2 5% 6 10% 7 11% 13 12% 4 11% 5 15% 3 6% 2 12% 23 11% 7 12% 10 14% 10n 23% 6 10% 18LN 28% 28LN 26% 4 11% 5 15% 6 13% 4 24% 54qs 26% 3.46J 3.14p 1.3 0.2 1.2 0.1 3.16 1.4 0.2 3.41OP 2.78 1.3 0.2 1.4 0.2 106 2.77 3.11 1.3 0.1 1.1 0.2 3.26u 1.4 0.2 3.60qt 2.88 U 1.4 1.3 0.2 0.3 210 2.81 1.3 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 106 36 34 48 17 210 101% 101% 99% 99% 100% 100% 100% 100% 99% 100% 101% 101% 100% 99% 100% 99% 100% 101% 100% 101% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 34 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 30 Q5CW4. Overall, how interested would you be in the prize of a complete getaway package (including accommodations and activities) to one of Colorado's most popular resort towns, if you could win it in the Second Chance Drawing that the Colorado Lottery runs? Winter Park LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE AWARE OF the Second Chance Drawing 346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 TOP 2 BOX(5/4) -------------- 115 33% 9CE 50% 10 18% 32Ce 33% 13 20% 20CdE 49% 31CE 44% 27 46% 7j 64% 17 34% 22 37% 25 35% 17p 40% 26oP 45% 19 30% 5 Extremely Interested 36 10% 4CdE 22% 3 5% 7e 7% 1 2% 7cdE 17% 14CDE 20% 11 19% 3 27% 5 10% 7 12% 8 11% 7p 16% 7 12% 4 Very Interested 79 23% 5 28% 7 13% 25c 26% 12 18% 13C 32% 17 24% 16 27% 4 36% 12 24% 15 25% 17 24% 10 23% 3 Somewhat Interested 113 33% 8f 44% 21f 38% 32 33% 23 35% 9 22% 20 29% 15 25% 3 27% 15 30% 21 36% 26 36% BOT 2 BOX(1/2) -------------- 118 34% 1 6% 24Bg 44% 32B 33% 30BfG 45% 12B 29% 19b 27% 17 29% 1 9% 18i 36% 16 27% 2 Somewhat Disinterested 43 12% - 10b 18% 11 11% 8 12% 4 10% 10b 14% 7 12% 1 9% 7 14% 1 Not at all Interested 75 22% 1 6% 14bg 25% 21 22% 22BG 33% 8 20% 9 13% 10 17% - 11i 22% MEAN Std Dev. Std Err. Sigma 2.88 1.3 0.1 3.61CD 2.55 E 1.0 1.2 0.2 0.2 2.85E 1.2 0.1 2.42 1.2 0.1 3.17CE 1.4 0.2 3.24CD 3.19 E 1.3 1.3 0.2 0.2 3.82Jk 2.86 1.0 0.3 1.3 0.2 36 34 48 17 27 25% 11 31% 14u 41% 28QU 58% 7 41% 54 26% 7 11% 7 7% 3 8% 4 12% 11qU 23% 1 6% 16 8% 19oP 33% 12 19% 20 19% 8 22% 10 29% 17U 35% 6u 35% 38 18% 13 30% 17 29% 20 31% 36 34% 15st 42% 10 29% 11 23% 3 18% 74 35% 21 29% 13 30% 15 26% 25 39% 43n 41% 10 28% 10 29% 9 19% 7s 41% 82S 39% 9 15% 8 11% 2 5% 7 12% 9 14% 17m 16% 3 8% 5s 15% 2 4% 4S 24% 29s 14% 7 12% 13 18% 11 26% 8 14% 16 25% 26 25% 7 19% 5 15% 7 15% 3 18% 53 25% 3.10 1.2 0.2 2.99p 1.2 0.1 3.00 1.4 0.2 3.17oP 2.77 1.2 0.2 1.3 0.2 106 2.67 2.92 1.2 0.1 1.2 0.2 3.09u 1.2 0.2 3.48QU 2.88 1.3 0.2 1.3 0.3 210 2.69 1.2 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 106 36 34 48 17 210 100% 100% 99% 99% 100% 101% 100% 100% 99% 100% 100% 100% 100% 100% 100% 101% 99% 100% 100% 101% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 35 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 31 Q5CW4. Overall, how interested would you be in the prize of a complete getaway package (including accommodations and activities) to one of Colorado's most popular resort towns, if you could win it in the Second Chance Drawing that the Colorado Lottery runs? Durango LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE AWARE OF the Second Chance Drawing 346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 TOP 2 BOX(5/4) -------------- 108 31% 9cDe 50% 14 25% 24 25% 17 26% 14 34% 30CDE 43% 23j 39% 8HJk 73% 11 22% 24J 41% 28P 39% 18P 42% 17 29% 20 31% 5 Extremely Interested 38 11% 3e 17% 4 7% 7 7% 3 5% 7dE 17% 14CDE 20% 13J 22% 3J 27% 2 4% 7 12% 12P 17% 5 12% 7p 12% 4 Very Interested 70 20% 6 33% 10 18% 17 18% 14 21% 7 17% 16 23% 10 17% 5Hj 45% 9 18% 17 29% 16 22% 13p 30% 3 Somewhat Interested 115 33% 6 33% 18 33% 40e 42% 18 27% 11 27% 22 31% 22 37% 2 18% 13 26% 18 31% 21 29% BOT 2 BOX(1/2) -------------- 123 36% 3 17% 23bg 42% 32 33% 31BdG 47% 16b 39% 18 26% 14 24% 1 9% 26HIK 52% 17 29% 2 Somewhat Disinterested 41 12% 2 11% 6 11% 10 10% 14dfG 21% 3 7% 6 9% 4 7% 1 9% 9h 18% 1 Not at all Interested 82 24% 1 6% 17Bg 31% 22b 23% 17b 26% 12 17% 10 17% - 17HIK 34% MEAN Std Dev. Std Err. Sigma 2.83 1.3 0.1 3.44CD 2.60 E 1.1 1.3 0.3 0.2 13Bg 32% 2.76 2.58 2.80 1.2 0.1 1.2 0.1 1.5 0.2 3.20CD 3.20J E 1.3 1.3 0.2 0.2 3.91hJ 2.40 K 0.9 1.2 0.3 0.2 106 36 34 48 17 24 23% 12 33% 19qsU 56% 17 35% 6 35% 53 25% 8p 13% 5 5% 2 6% 7qU 21% 10qU 21% 2 12% 16 8% 10 17% 12 19% 19 18% 10 28% 12SU 35% 7 15% 4 24% 37 18% 14 33% 21 36% 22 34% 36 34% 12 33% 7 21% 16 33% 5 29% 75r 36% 23 32% 11 26% 20 34% 22 34% 46M 43% 12 33% 8 24% 15 31% 6 35% 82r 39% 9 15% 6 8% 2 5% 9m 16% 8 13% 16m 15% 3 8% 3 9% 6 13% 3 18% 26 12% 8 14% 17 24% 9 21% 11 19% 14 22% 30 28% 9 25% 5 15% 9 19% 3 18% 56 27% 3.10J 3.00P 3.07P 1.2 0.2 1.4 0.2 1.3 0.2 2.88 2.88 2.56 2.81 1.3 0.2 1.3 0.2 1.2 0.1 1.3 0.2 3.38qU 3.06u 1.3 0.2 1.4 0.2 210 2.94 2.67 1.3 0.3 1.3 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 106 36 34 48 17 210 100% 100% 100% 100% 100% 100% 100% 100% 99% 100% 101% 100% 101% 100% 101% 100% 100% 101% 101% 101% 101% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 36 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 32 Q5CW4. Overall, how interested would you be in the prize of a complete getaway package (including accommodations and activities) to one of Colorado's most popular resort towns, if you could win it in the Second Chance Drawing that the Colorado Lottery runs? Boulder LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE AWARE OF the Second Chance Drawing 346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 106 36 34 48 17 210 TOP 2 BOX(5/4) -------------- 72 21% 7CDE 39% 4 7% 13 14% 9 14% 17CDE 41% 22CDE 31% 15 25% 4 36% 12 24% 16 27% 21Op 29% 12o 28% 11 19% 9 14% 18 17% 8 22% 12U 35% 14U 29% 3 18% 34 16% 5 Extremely Interested 29 8% 2ce 11% 1 2% 4 4% 1 2% 8CDE 20% 13CDE 19% 8j 14% 2j 18% 2 4% 7 12% 7 10% 5 12% 5 9% 4 6% 7 7% 1 3% 3 9% 8QU 17% 2 12% 14 7% 4 Very Interested 43 12% 5CD 28% 3 5% 9 9% 8 12% 9CD 22% 9 13% 7 12% 2 18% 10 20% 9 15% 14op 19% 7 16% 6 10% 5 8% 11 10% 7u 19% 9tU 26% 6 13% 1 6% 20 10% 3 Somewhat Interested 102 29% 2 11% 14 25% 38BcF 40% 19F 29% 5 12% 24bF 34% 24Jk 41% 4 36% 10 20% 15 25% 20 28% 12 28% 21 36% 19 30% 29 27% 7 19% 11 32% 19q 40% 6 35% 59 28% BOT 2 BOX(1/2) -------------- 172 50% 9 50% 37DFG 67% 45 47% 38G 58% 19 46% 24 34% 20 34% 3 27% 28Hi 56% 28 47% 31 43% 19 44% 26 45% 36 56% 59 56% 21RS 58% 11 32% 15 31% 8 47% 117RS 56% 60 17% 2 11% 13g 24% 16 17% 15g 23% 6 15% 8 11% 6 10% - 8 16% 14hi 24% 11 15% 4 9% 8 14% 15m 23% 22m 21% 6 17% 5 15% 6 13% 4 24% 39 19% 112 32% 7 39% 24dG 44% 29 30% 23 35% 13 32% 16 23% 14 24% 3 27% 20hk 40% 14 24% 20 28% 15 35% 18 31% 21 33% 37 35% 15RS 42% 6 18% 9 19% 4 24% 78RS 37% 2 Somewhat Disinterested 1 Not at all Interested MEAN Std Dev. Std Err. Sigma 2.47 1.3 0.1 2.61c 1.5 0.4 1.98 1.0 0.1 2.41C 1.1 0.1 2.23 1.1 0.1 2.83CdE 2.93CD 2.81j E 1.6 1.4 1.3 0.2 0.2 0.2 3.00 2.32 2.68 1.5 0.4 1.3 0.2 1.3 0.2 2.68op 2.60 1.3 0.2 1.4 0.2 2.52 2.31 2.33 2.25 1.3 0.2 1.2 0.1 1.2 0.1 1.3 0.2 2.94QU 2.96QU 2.59 1.2 0.2 1.3 0.2 1.3 0.3 2.30 1.2 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 106 36 34 48 17 210 98% 100% 100% 100% 101% 101% 100% 101% 99% 100% 100% 100% 100% 100% 100% 100% 100% 100% 102% 101% 101% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 37 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 33 Q5CW4. Overall, how interested would you be in the prize of a complete getaway package (including accommodations and activities) to one of Colorado's most popular resort towns, if you could win it in the Second Chance Drawing that the Colorado Lottery runs? Denver LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE AWARE OF the Second Chance Drawing 346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 8 15% 15 16% 11 17% 13CDe 32% 24CDE 34% 15 25% 4 36% 15 30% 15 25% 20 28% 8 19% 15 26% 15 23% 106 36 34 48 17 210 22 21% 7 19% 11 32% 15u 31% 4 24% 42 20% TOP 2 BOX(5/4) -------------- 80 23% 9CDE 50% 5 Extremely Interested 29 8% 3De 17% 4 7% 3 3% 3 5% 5D 12% 11DE 16% 6 10% 2 18% 4 8% 5 8% 9 13% 2 5% 5 9% 5 8% 8 8% 3 8% 5 15% 5 10% 1 6% 14 7% 4 Very Interested 51 15% 6CDE 33% 4 7% 12 13% 8 12% 8c 20% 13c 19% 9 15% 2 18% 11 22% 10 17% 11 15% 6 14% 10 17% 10 16% 14 13% 4 11% 6 18% 10 21% 3 18% 28 13% 39bC 41% 23c 35% 12 29% 20 29% 20 34% 4 36% 16 32% 20 34% 24 33% 14 33% 20 34% 18 28% 30 28% 11 31% 11 32% 19 40% 6 35% 61 29% 3 Somewhat Interested 108 31% 3 17% 11 20% BOT 2 BOX(1/2) -------------- 158 46% 6 33% 36BDeF 42 65%G 44% 32 48% 16 39% 26 37% 24 41% 3 27% 19 38% 24 41% 28 39% 21 49% 23 40% 31 48% 54 51% 18s 50% 12 35% 14 29% 7 41% 107rS 51% 48 14% 4 22% 10 18% 15 16% 7 11% 3 7% 9 13% 7 12% 1 9% 4 8% 9 15% 10 14% 8 19% 8 14% 8 13% 14 13% 6 17% 7 21% 7 15% 3 18% 25 12% 110 32% 2 11% 26BDG 47% 27 28% 25Bg 38% 13 32% 17 24% 17 29% 2 18% 15 30% 15 25% 18 25% 13 30% 15 26% 23 36% 40l 38% 12rS 33% 5 15% 7 15% 4 24% 82RS 39% 2 Somewhat Disinterested 1 Not at all Interested MEAN Std Dev. Std Err. Sigma 2.54 1.3 0.1 3.22CD 2.09 E 1.3 1.3 0.3 0.2 2.47c 1.1 0.1 2.35 1.2 0.2 2.73C 1.4 0.2 2.89CD 2.66 E 1.4 1.3 0.2 0.2 3.09 2.70 2.68 1.4 0.4 1.3 0.2 1.3 0.2 2.76p 1.3 0.2 2.44 2.69 2.47 2.40 2.44 1.2 0.2 1.3 0.2 1.3 0.2 1.3 0.1 1.3 0.2 2.97qU 2.98qU 2.65 1.3 0.2 1.2 0.2 1.2 0.3 2.37 1.3 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 106 36 34 48 17 210 100% 100% 99% 101% 101% 100% 101% 100% 99% 100% 99% 100% 101% 100% 101% 100% 100% 101% 101% 101% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 38 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 34 Q5CW4. Overall, how interested would you be in the prize of a complete getaway package (including accommodations and activities) to one of Colorado's most popular resort towns, if you could win it in the Second Chance Drawing that the Colorado Lottery runs? Telluride LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE AWARE OF the Second Chance Drawing 346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 TOP 2 BOX(5/4) -------------- 133 38% 10cD 56% 17 31% 26 27% 28D 42% 16 39% 36CD 51% 28j 47% 9HJK 82% 15 30% 28j 47% 33P 46% 19 44% 26p 45% 22 34% 5 Extremely Interested 57 16% 5cDe 28% 5 9% 10 10% 7 11% 8 20% 22CDE 31% 13J 22% 7HJK 64% 3 6% 16J 27% 16P 22% 14nOP 33% 10p 17% 4 Very Interested 76 22% 5 28% 12 22% 16 17% 21D 32% 8 20% 14 20% 15 25% 2 18% 12 24% 12 20% 17 24% 5 12% 3 Somewhat Interested 113 33% 6 33% 17 31% 43cEfG 19 45% 29% 12 29% 16 23% 19 32% 1 9% 20i 40% 19 32% 21 29% BOT 2 BOX(1/2) -------------- 100 29% 2 11% 21B 38% 27 28% 19 29% 13 32% 18 26% 12 20% 1 9% 15 30% 12 20% 2 Somewhat Disinterested 34 10% - 8b 15% 9 9% 7 11% 4 10% 6 9% 5 8% - 4 8% 1 Not at all Interested 66 19% 2 11% 13 24% 18 19% 12 18% 9 22% 12 17% 7 12% 11k 22% MEAN Std Dev. Std Err. Sigma 3.07 1.3 0.1 3.61CD 2.78 1.2 0.3 1.3 0.2 2.91 3.06 3.05 1.2 0.1 1.3 0.2 1.4 0.2 3.40CD 3.37J 1.4 0.2 1.3 0.2 1 9% 4.27HJ 2.84 k 1.3 1.2 0.4 0.2 36 34 48 17 33 31% 13 36% 17u 50% 23u 48% 7 41% 72 34% 9 14% 8 8% 5 14% 9U 26% 14U 29% 4 24% 24 11% 16m 28% 13 20% 25 24% 8 22% 8 24% 9 19% 3 18% 48 23% 13 30% 26lop 45% 19 30% 32 30% 13 36% 10 29% 16 33% 3 18% 71 34% 18N 25% 11N 26% 6 10% 23N 36% 41lN 39% 10 28% 7 21% 9 19% 7s 41% 67s 32% 7 12% 8 11% 3 7% 3 5% 6 9% 14 13% 5 14% 3 9% 5 10% 2 12% 19 9% 5 8% 10 14% 8N 19% 3 5% 17lN 27% 27lN 25% 5 14% 4 12% 4 8% 5S 29% 48S 23% 3.44U 3.50U 1.3 0.2 1.3 0.2 3.46J 1.3 0.2 3.29oP 3.33oP 3.47OP 2.86 1.3 0.2 1.5 0.2 1.0 0.1 1.4 0.2 106 2.75 3.08 1.3 0.1 1.2 0.2 210 2.94 2.91 1.6 0.4 1.3 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 106 36 34 48 17 210 100% 100% 101% 100% 101% 101% 100% 99% 100% 100% 99% 100% 101% 100% 100% 100% 100% 100% 99% 101% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 39 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 35 Q5CW4. Overall, how interested would you be in the prize of a complete getaway package (including accommodations and activities) to one of Colorado's most popular resort towns, if you could win it in the Second Chance Drawing that the Colorado Lottery runs? Crested Butte LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE AWARE OF the Second Chance Drawing 346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 TOP 2 BOX(5/4) -------------- 107 31% 9Cd 50% 9 16% 27 28% 20c 30% 18Cd 44% 24C 34% 22 37% 7Jk 64% 14 28% 21 36% 27op 38% 16 37% 21 36% 15 23% 5 Extremely Interested 34 10% 5CDE 28% 3 5% 7 7% 2 3% 7cdE 17% 10E 14% 7 12% 4HJK 36% 3 6% 7 12% 10P 14% 6p 14% 9oP 16% 4 Very Interested 73 21% 4 22% 6 11% 20 21% 18C 27% 11C 27% 14 20% 15 25% 3 27% 11 22% 14 24% 17 24% 10 23% 3 Somewhat Interested 106 31% 4 22% 18 33% 31 32% 19 29% 10 24% 24 34% 18 31% 3 27% 13 26% 19 32% 22 31% BOT 2 BOX(1/2) -------------- 133 38% 5 28% 28bfG 51% 38 40% 27 41% 13 32% 22 31% 19 32% 1 9% 23I 46% 19 32% 2 Somewhat Disinterested 59 17% 3 17% 12f 22% 17 18% 14f 21% 3 7% 10 14% 10 17% - 11i 22% 1 Not at all Interested 74 21% 2 11% 16 29% 21 22% 13 20% 10 24% 12 17% 9 15% 1 9% 12 24% 3.05C 3.00C 1.4 0.2 1.3 0.2 MEAN Std Dev. Std Err. Sigma 2.81 1.3 0.1 3.39CD 2.42 E 1.4 1.2 0.3 0.2 2.74 2.73 1.2 0.1 1.2 0.1 3.02 1.2 0.2 3.82hJ 2.64 K 1.3 1.2 0.4 0.2 36 34 48 17 27 25% 13 36% 12 35% 22U 46% 5 29% 54 26% 4 6% 5 5% 2 6% 5 15% 7 15% 1 6% 18 9% 12 21% 11 17% 22 21% 11u 31% 7 21% 15U 31% 4 24% 36 17% 14 33% 19 33% 22 34% 28 26% 11 31% 11 32% 11 23% 5 29% 68 32% 23 32% 13 30% 18 31% 27 42% 51LMN 48% 12 33% 11 32% 15 31% 7 41% 88 42% 11 19% 9 13% 5 12% 9 16% 12 19% 24l 23% 5 14% 5 15% 7 15% 3 18% 39 19% 8 14% 14 19% 8 19% 9 16% 15 23% 27 25% 7 19% 6 18% 8 17% 4 24% 49 23% 3.02 3.00oP 3.02P 1.2 0.2 1.3 0.2 1.3 0.2 3.05oP 2.64 1.3 0.2 1.2 0.2 106 2.57 2.89 3.00 1.2 0.1 1.2 0.2 1.3 0.2 3.13U 1.3 0.2 210 2.71 2.69 1.3 0.3 1.2 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 106 36 34 48 17 210 100% 100% 100% 100% 100% 99% 99% 100% 99% 100% 101% 101% 101% 102% 99% 100% 101% 101% 101% 101% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 40 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 36 Q5CW4. Overall, how interested would you be in the prize of a complete getaway package (including accommodations and activities) to one of Colorado's most popular resort towns, if you could win it in the Second Chance Drawing that the Colorado Lottery runs? Steamboat Springs LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE AWARE OF the Second Chance Drawing 346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 TOP 2 BOX(5/4) -------------- 153 44% 11ce 61% 19 35% 40 42% 23 35% 23CE 56% 37CE 53% 32 54% 8 73% 24 48% 30 51% 33 46% 22 51% 32P 55% 26 41% 5 Extremely Interested 63 18% 6CdE 33% 5 9% 15 16% 5 8% 11CE 27% 21CDE 30% 15j 25% 6hJK 55% 6 12% 14 24% 17P 24% 13OP 30% 11 19% 4 Very Interested 90 26% 5 28% 14 25% 25 26% 18 27% 12 29% 16 23% 17 29% 2 18% 18 36% 16 27% 16 22% 9 21% 105 30% 6 33% 16 29% 35fg 36% 23 35% 9 22% 16 23% 18 31% 3 27% 11 22% 18 31% 24 33% 88 25% 1 6% 20Bd 36% 21 22% 20B 30% 9 22% 17b 24% 9 15% - 15hI 30% 11 19% 2 Somewhat Disinterested 33 10% - 9bdF 16% 7 7% 9f 14% 1 2% 7 10% 4 7% - 4 8% 1 Not at all Interested 55 16% 1 6% 11 20% 14 15% 11 17% 8 20% 10 14% 5 8% - 3 Somewhat Interested BOT 2 BOX(1/2) -------------- MEAN Std Dev. Std Err. Sigma 3.21 1.3 0.1 3.83CD 2.87 E 1.1 1.3 0.3 0.2 3.21 2.95 1.2 0.1 1.2 0.1 3.41ce 1.4 0.2 3.44CE 3.56j 1.4 0.2 1.2 0.2 11hik 22% 4.27hJ 3.08 K 0.9 1.4 0.3 0.2 36 34 48 17 39 37% 13 36% 18 53% 28QU 58% 7 41% 86 41% 9 14% 12 11% 4 11% 9u 26% 15QU 31% 3 18% 31 15% 21l 36% 17 27% 27 25% 9 25% 9 26% 13 27% 4 24% 55 26% 12 28% 18 31% 19 30% 31 29% 16Su 44% 9 26% 11 23% 6 35% 63 30% 15 21% 9 21% 8 14% 19N 30% 36lN 34% 7 19% 7 21% 9 19% 4 24% 61 29% 6 10% 6 8% 2 5% 4 7% 7 11% 14 13% 3 8% 3 9% 4 8% 1 6% 22 10% 5 8% 9 13% 7 16% 4 7% 12n 19% 22N 21% 4 11% 4 12% 5 10% 3 18% 39 19% 3.47 3.36P 3.44P 1.2 0.2 1.3 0.2 1.4 0.2 3.53OP 3.06 1.1 0.1 1.3 0.2 106 2.93 3.17 3.47 3.60U 1.3 0.1 1.1 0.2 1.3 0.2 1.3 0.2 210 3.18 3.08 1.3 0.3 1.3 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 106 36 34 48 17 210 100% 100% 99% 100% 101% 100% 100% 100% 100% 100% 100% 100% 100% 100% 101% 99% 99% 99% 99% 101% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 41 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 37 Q5CW4. Overall, how interested would you be in the prize of a complete getaway package (including accommodations and activities) to one of Colorado's most popular resort towns, if you could win it in the Second Chance Drawing that the Colorado Lottery runs? Keystone LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE AWARE OF the Second Chance Drawing 346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 TOP 2 BOX(5/4) -------------- 104 30% 8CE 44% 11 20% 28 29% 13 20% 19CdE 46% 25cE 36% 23 39% 7J 64% 14 28% 24 41% 26oP 36% 19OP 44% 22oP 38% 14 22% 5 Extremely Interested 33 10% 5CDE 28% 1 2% 7e 7% 1 2% 8CDE 20% 11CdE 16% 11 19% 5hJK 45% 5 10% 5 8% 8 11% 7P 16% 7 12% 4 Very Interested 71 21% 3 17% 10 18% 21 22% 12 18% 11 27% 14 20% 12 20% 2 18% 9 18% 19j 32% 18 25% 12op 28% 3 Somewhat Interested 118 34% 6 33% 20 36% 33 34% 26 39% 10 24% 23 33% 18 31% 4 36% 18 36% 22 37% 25 35% BOT 2 BOX(1/2) -------------- 124 36% 4 22% 24 44% 35 36% 27 41% 12 29% 22 31% 18I 31% - 18I 36% 13i 22% 2 Somewhat Disinterested 45 13% 3f 17% 7f 13% 16F 17% 9f 14% 1 2% 9f 13% 6 10% - 6 12% 1 Not at all Interested 79 23% 1 6% 17B 31% 19 20% 18b 27% 11b 27% 13 19% 12 20% - 12ik 24% MEAN Std Dev. Std Err. Sigma 2.81 1.3 0.1 3.44CD 2.47 E 1.2 1.2 0.3 0.2 2.80 2.53 1.2 0.1 1.1 0.1 3.10CE 1.5 0.2 3.01CE 3.07 1.3 0.2 1.4 0.2 4.09HJ 2.78 K 0.9 1.3 0.3 0.2 36 34 48 17 22 21% 11 31% 14U 41% 23U 48% 7u 41% 48 23% 5 8% 6 6% 3 8% 3 9% 7 15% 2 12% 17 8% 15p 26% 9 14% 16 15% 8 22% 11U 32% 16U 33% 5 29% 31 15% 11 26% 18 31% 25 39% 38 36% 12 33% 11 32% 15 31% 5 29% 75 36% 21 29% 13 30% 18 31% 25 39% 46l 43% 13 36% 9 26% 10 21% 5 29% 87rS 41% 6 10% 7 10% 3 7% 9 16% 8 13% 18 17% 6 17% 3 9% 3 6% 1 6% 32 15% 7 12% 14 19% 10 23% 9 16% 17 27% 28 26% 7 19% 6 18% 7 15% 4 24% 55s 26% 3.15 2.99P 1.1 0.1 1.3 0.1 3.07oP 3.03oP 2.64 1.4 0.2 1.2 0.2 1.2 0.2 106 2.57 2.83 3.06u 3.27U 1.2 0.1 1.2 0.2 1.2 0.2 1.2 0.2 210 3.00 2.63 1.4 0.3 1.2 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 106 36 34 48 17 210 101% 101% 100% 100% 100% 100% 101% 100% 99% 100% 99% 100% 100% 101% 101% 100% 99% 100% 100% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 42 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 38 Q5CW4. Overall, how interested would you be in the prize of a complete getaway package (including accommodations and activities) to one of Colorado's most popular resort towns, if you could win it in the Second Chance Drawing that the Colorado Lottery runs? Glenwood Springs LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE AWARE OF the Second Chance Drawing 346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 TOP 2 BOX(5/4) -------------- 152 44% 12CDe 67% 16 29% 37 39% 27 41% 21C 51% 39CDe 56% 34 58% 10HJK 91% 24 48% 31 53% 33P 46% 23P 53% 34P 59% 29P 45% 5 Extremely Interested 57 16% 6CDE 33% 6 11% 11 11% 5 8% 10cdE 24% 19CDE 27% 16j 27% 7HJK 64% 6 12% 11 19% 14oP 19% 15lOP 35% 15OP 26% 4 Very Interested 95 27% 6 33% 10 18% 26 27% 22c 33% 11 27% 20 29% 18 31% 3 27% 18 36% 20 34% 19 26% 8 19% 3 Somewhat Interested 98 28% 5 28% 17 31% 32g 33% 20 30% 10 24% 14 20% 14 24% 1 9% 10 20% 17 29% 24 33% BOT 2 BOX(1/2) -------------- 96 28% 1 6% 22Bg 40% 27B 28% 19B 29% 10b 24% 17b 24% 11 19% - 16I 32% 11 19% 2 Somewhat Disinterested 39 11% - 11BG 20% 10 10% 9 14% 4 10% 5 7% 3 5% - 7 14% 1 Not at all Interested 57 16% 1 6% 11 20% 17 18% 10 15% 6 15% 12 17% 8 14% - 9 18% MEAN Std Dev. Std Err. Sigma 3.16 1.3 0.1 3.89CD 2.80 E 1.1 1.3 0.3 0.2 3.04 3.05 1.2 0.1 1.2 0.1 3.37C 1.4 0.2 3.41Cd 3.53j e 1.4 1.3 0.2 0.2 4.55HJ 3.10 K 0.7 1.3 0.2 0.2 36 34 48 17 32 30% 12 33% 22QU 65% 27QU 56% 7 41% 83 40% 6 9% 6 6% 5 14% 7 21% 15qU 31% 3 18% 26 12% 19 33% 23m 36% 26 25% 7 19% 15QsU 44% 12 25% 4 24% 57 27% 9 21% 16 28% 14 22% 34 32% 16RsU 44% 7 21% 12 25% 4 24% 59 28% 15 21% 11 26% 8 14% 21N 33% 40LN 38% 8 22% 5 15% 9 19% 6 35% 68Rs 32% 6 10% 7 10% 3 7% 4 7% 9 14% 16 15% 3 8% 1 3% 4 8% 3r 18% 28r 13% 5 8% 8 11% 8n 19% 4 7% 12n 19% 24LN 23% 5 14% 4 12% 5 10% 3 18% 40 19% 3.33P 3.44P 1.2 0.1 1.5 0.2 3.44 1.2 0.2 3.64OP 3.03 1.2 0.2 1.3 0.2 106 2.75 3.11 1.2 0.1 1.2 0.2 3.59U 1.2 0.2 3.58qU 3.06 1.3 0.2 1.4 0.3 210 3.00 1.3 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 106 36 34 48 17 210 98% 100% 100% 99% 100% 100% 100% 101% 100% 100% 100% 99% 101% 101% 100% 101% 99% 101% 99% 102% 99% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 43 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 39 Q5CW4. Overall, how interested would you be in the prize of a complete getaway package (including accommodations and activities) to one of Colorado's most popular resort towns, if you could win it in the Second Chance Drawing that the Colorado Lottery runs? Colorado Springs LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE AWARE OF the Second Chance Drawing 346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 22 23% 9 14% 14CE 34% 22CE 31% 15 25% 9HJK 82% 14 28% 22 37% 20 28% 14 33% 16 28% 12 19% 8CDE 20% 12CDE 17% 7 12% 3J 27% 2 4% 8j 14% 8 11% 6p 14% 7 12% 106 36 34 48 17 210 22 21% 6 17% 15QU 44% 15u 31% 6 35% 41 20% 4 6% 6 6% 2 6% 5 15% 6 13% 2 12% 15 7% TOP 2 BOX(5/4) -------------- 84 24% 10CDEg 7 56% 13% 5 Extremely Interested 31 9% 5CDE 28% 2 4% 3 3% 1 2% 4 Very Interested 53 15% 5c 28% 5 9% 19c 20% 8 12% 6 15% 10 14% 8 14% 6HjK 55% 12 24% 14 24% 12 17% 8 19% 9 16% 8 13% 16 15% 4 11% 10qU 29% 9 19% 4 24% 26 12% 99 29% 4 22% 15 27% 30 31% 16 24% 11 27% 23 33% 22i 37% 1 9% 12 24% 16 27% 24 33% 13 30% 14 24% 17 27% 29 27% 13 36% 8 24% 20rU 42% 4 24% 54 26% 163 47% 4 22% 33BdFG 44b 60% 46% 41BDFG 62% 16 39% 25 36% 22i 37% 1 9% 24I 48% 21i 36% 28 39% 16 37% 28 48% 35lm 55% 55l 52% 17s 47% 11 32% 13 27% 7 41% 115RS 55% 57 16% 2 11% 10 18% 14 15% 17dfg 26% 5 12% 9 13% 7 12% - 6 12% 9 15% 12 17% 3 7% 12m 21% 10 16% 20m 19% 6 17% 5 15% 7 15% 3 18% 36 17% 106 31% 2 11% 23BG 42% 30b 31% 24Bg 36% 11 27% 16 23% 15 25% 1 9% 18ik 36% 12 20% 16 22% 13 30% 16 28% 25L 39% 35 33% 11S 31% 6 18% 6 13% 4 24% 79RS 38% 3 Somewhat Interested BOT 2 BOX(1/2) -------------2 Somewhat Disinterested 1 Not at all Interested MEAN Std Dev. Std Err. Sigma 2.55 1.3 0.1 3.50CD 2.15 E 1.3 1.2 0.3 0.2 2.49ce 2.17 1.2 0.1 1.1 0.1 2.88CE 1.5 0.2 2.90CD 2.75 E 1.4 1.3 0.2 0.2 3.91HJ 2.48 K 1.1 1.3 0.3 0.2 2.95j 2.78Op 2.79o 1.3 0.2 1.3 0.2 1.4 0.2 2.64 2.31 2.42 2.44 1.4 0.2 1.3 0.2 1.2 0.1 1.2 0.2 3.09QU 3.04QU 2.82 1.3 0.2 1.2 0.2 1.4 0.3 2.34 1.3 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 106 36 34 48 17 210 100% 100% 100% 100% 100% 101% 100% 100% 100% 100% 100% 100% 100% 101% 101% 100% 101% 101% 102% 102% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 44 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 40 Q5CW4. Overall, how interested would you be in the prize of a complete getaway package (including accommodations and activities) to one of Colorado's most popular resort towns, if you could win it in the Second Chance Drawing that the Colorado Lottery runs? Aspen LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE AWARE OF the Second Chance Drawing 346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 TOP 2 BOX(5/4) -------------- 144 42% 9c 50% 14 25% 38c 40% 25 38% 19C 46% 39CDE 56% 28 47% 7 64% 25 50% 32 54% 30 42% 21 49% 33lOP 57% 22 34% 5 Extremely Interested 61 18% 4c 22% 4 7% 14 15% 6 9% 11CdE 27% 22CDE 31% 13 22% 5J 45% 8 16% 17 29% 14 19% 9 21% 17OP 29% 4 Very Interested 83 24% 5 28% 10 18% 24 25% 19 29% 8 20% 17 24% 15 25% 2 18% 17 34% 15 25% 16 22% 12 28% 3 Somewhat Interested 101 29% 6 33% 17 31% 35Fg 36% 20 30% 7 17% 16 23% 16 27% 3 27% 10 20% 20 34% 25 35% BOT 2 BOX(1/2) -------------- 101 29% 3 17% 24BDG 44% 23 24% 21 32% 15g 37% 15 21% 15k 25% 1 9% 15K 30% 7 12% 2 Somewhat Disinterested 33 10% 2 11% 11DeG 20% 6 6% 6 9% 4 10% 4 6% 6 10% 1 9% 3 6% 1 Not at all Interested 68 20% 1 6% 17 18% 15 23% 11b 27% 11 16% 9 15% - 12iK 24% MEAN Std Dev. Std Err. Sigma 3.10 1.3 0.1 13b 24% 3.50Ce 2.65 1.2 0.3 1.2 0.2 3.13C 1.3 0.1 2.92 3.10 1.3 0.2 1.6 0.2 3.50Cd 3.29 E 1.4 1.3 0.2 0.2 4.00j 1.1 0.3 3.12 1.4 0.2 36 34 48 17 37 35% 13 36% 17 50% 28QU 58% 7 41% 78 37% 9 14% 12 11% 5 14% 7 21% 18QU 38% 3 18% 27 13% 16 28% 13 20% 25 24% 8 22% 10 29% 10 21% 4 24% 51 24% 9 21% 14 24% 21 33% 31 29% 14 39% 8 24% 12 25% 6 35% 61 29% 17 24% 13 30% 11 19% 21n 33% 38lN 36% 9 25% 9 26% 8 17% 4 24% 71S 34% 2 3% 6 8% 2 5% 6 10% 5 8% 14 13% 4 11% 3 9% 2 4% 1 6% 23 11% 5 8% 11 15% 11N 26% 5 9% 16N 25% 24N 23% 5 14% 6 18% 6 13% 3 18% 48 23% 3.63J 3.22p 1.2 0.2 1.3 0.2 3.14 1.5 0.2 3.59OP 2.91 1.3 0.2 1.4 0.2 106 2.88 3.11 3.26 1.3 0.1 1.2 0.2 1.4 0.2 3.67qU 3.18 1.4 0.2 1.3 0.3 210 2.93 1.3 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 106 36 34 48 17 210 101% 100% 100% 100% 100% 101% 100% 99% 99% 100% 99% 99% 101% 100% 100% 100% 100% 101% 101% 101% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 45 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 41 Q5CW4. Overall, how interested would you be in the prize of a complete getaway package (including accommodations and activities) to one of Colorado's most popular resort towns, if you could win it in the Second Chance Drawing that the Colorado Lottery runs? Breckenridge LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE AWARE OF the Second Chance Drawing 346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 TOP 2 BOX(5/4) -------------- 134 39% 10Cde 56% 14 25% 32 33% 22 33% 20Cd 49% 36CDE 51% 29 49% 8j 73% 20 40% 29 49% 32O 44% 20O 47% 27O 47% 17 27% 5 Extremely Interested 46 13% 5CDE 28% 3 5% 7 7% 4 6% 9CDE 22% 18CDE 26% 13 22% 7HJK 64% 6 12% 10 17% 14P 19% 8P 19% 8 14% 4 Very Interested 88 25% 5 28% 11 20% 25 26% 18 27% 11 27% 18 26% 16 27% 1 9% 14 28% 19 32% 18 25% 12 28% 3 Somewhat Interested 112 32% 7 39% 17 31% 41FG 43% 21 32% 8 20% 18 26% 16 27% 3 27% 17 34% 19 32% 24 33% BOT 2 BOX(1/2) -------------- 100 29% 1 6% 24BDG 44% 23b 24% 23B 35% 13B 32% 16 23% 14i 24% - 13i 26% 11 19% 2 Somewhat Disinterested 33 10% - 11BDeG 20% 8 8% 6 9% 4 10% 4 6% 3 5% - 3 6% 1 Not at all Interested 67 19% 1 6% 13b 24% 15 16% 17b 26% 9 22% 12 17% 11 19% - 10k 20% MEAN Std Dev. Std Err. Sigma 3.04 1.3 0.1 3.72CD 2.64 E 1.1 1.2 0.3 0.2 3.01c 1.1 0.1 2.79 1.3 0.2 3.17c 1.5 0.2 3.37Cd 3.29 E 1.4 1.4 0.2 0.2 4.36HJ 3.06 K 0.9 1.3 0.3 0.2 36 34 48 17 37 35% 15 42% 17U 50% 26U 54% 7 41% 68 32% 7 11% 8 8% 5 14% 7U 21% 11U 23% 3 18% 19 9% 19O 33% 10 16% 29o 27% 10 28% 10 29% 15 31% 4 24% 49 23% 11 26% 18 31% 26 41% 32 30% 14 39% 9 26% 15 31% 4 24% 70 33% 16 22% 12 28% 13 22% 21 33% 37ln 35% 7 19% 8 24% 7 15% 6s 35% 72qS 34% 6 10% 7 10% 2 5% 7 12% 5 8% 12 11% 4s 11% 3 9% 1 2% 1 6% 24S 11% 5 8% 9 13% 10n 23% 6 10% 16lN 25% 25lN 24% 3 8% 5 15% 6 13% 5q 29% 48Q 23% 2.84 3.28u 3.32U 3.50U 1.3 0.1 1.1 0.2 1.3 0.2 1.2 0.2 3.39 3.29OP 3.14 1.1 0.1 1.2 0.1 1.4 0.2 3.28OP 2.80 1.2 0.2 1.3 0.2 106 210 2.94 2.84 1.5 0.4 1.3 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 106 36 34 48 17 210 99% 101% 100% 100% 100% 101% 101% 100% 100% 100% 99% 100% 101% 100% 101% 100% 100% 100% 100% 101% 99% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 46 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 42 Q5CW4. Overall, how interested would you be in the prize of a complete getaway package (including accommodations and activities) to one of Colorado's most popular resort towns, if you could win it in the Second Chance Drawing that the Colorado Lottery runs? Grand Lake LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE AWARE OF the Second Chance Drawing 346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 TOP 2 BOX(5/4) -------------- 121 35% 10CdE 56% 10 18% 32C 33% 17 26% 19CE 46% 33CdE 47% 29j 49% 8JK 73% 16 32% 22 37% 30p 42% 20oP 47% 21 36% 19 30% 5 Extremely Interested 36 10% 4CDE 22% 1 2% 5 5% 2 3% 8CDE 20% 16CDE 23% 13J 22% 4Jk 36% 3 6% 8 14% 11P 15% 7P 16% 6 10% 4 Very Interested 85 25% 6 33% 9 16% 27 28% 15 23% 11 27% 17 24% 16 27% 4 36% 13 26% 14 24% 19 26% 13 30% 3 Somewhat Interested 119 34% 5 28% 20 36% 36 38% 25 38% 11 27% 22 31% 20 34% 3 27% 17 34% 21 36% 24 33% BOT 2 BOX(1/2) -------------- 106 31% 3 17% 25BDfG 28 45% 29% 24g 36% 11 27% 15 21% 10 17% - 17HI 34% 16i 27% 2 Somewhat Disinterested 34 10% 1 6% 11DFG 20% 10Fg 15% 1 2% 4 6% 2 3% - 3 6% 1 Not at all Interested 72 21% 2 11% 10 24% 11 16% 8 14% - MEAN Std Dev. Std Err. Sigma 2.94 1.3 0.1 14 25% 3.50CD 2.49 E 1.2 1.1 0.3 0.1 7 7% 21 22% 2.88c 1.2 0.1 14 21% 2.71 1.1 0.1 3.15Ce 1.4 0.2 3.33CD 3.41J E 1.3 1.3 0.2 0.2 14hik 28% 4.09hJ 2.76 K 0.8 1.3 0.3 0.2 36 34 48 17 30 28% 14 39% 18U 53% 23U 48% 6 35% 59 28% 5 8% 6 6% 3 8% 6U 18% 10U 21% 3u 18% 13 6% 15 26% 14 22% 24 23% 11 31% 12u 35% 13 27% 3 18% 46 22% 12 28% 24 41% 25 39% 33 31% 10 28% 11 32% 16 33% 5 29% 77 37% 18 25% 11 26% 13 22% 20 31% 43LmN 41% 12r 33% 5 15% 9 19% 6 35% 74RS 35% 8h 14% 5 7% 2 5% 4 7% 8 13% 15 14% 4r 11% - 4r 8% 3R 18% 23R 11% 8 14% 13 18% 9 21% 9 16% 12 19% 28 26% 8 22% 5 15% 5 10% 3 18% 51S 24% 3.14P 3.16P 3.09P 1.3 0.2 1.4 0.2 1.2 0.2 3.10 1.2 0.2 106 2.88 2.67 2.92 1.2 0.1 1.2 0.1 1.3 0.2 3.41U 1.2 0.2 3.40qU 3.00 1.2 0.2 1.4 0.3 210 2.75 1.2 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 106 36 34 48 17 210 100% 100% 99% 100% 100% 100% 100% 100% 99% 100% 102% 99% 100% 100% 101% 100% 100% 100% 99% 101% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 47 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 43 Q5CW4. Overall, how interested would you be in the prize of a complete getaway package (including accommodations and activities) to one of Colorado's most popular resort towns, if you could win it in the Second Chance Drawing that the Colorado Lottery runs? Pagosa Springs LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE AWARE OF the Second Chance Drawing 346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 TOP 2 BOX(5/4) -------------- 105 30% 8Cd 44% 8 15% 24 25% 17 26% 21CDE 51% 27Cd 39% 22 37% 8HJK 73% 17 34% 17 29% 32nOP 44% 18OP 42% 17 29% 15 23% 5 Extremely Interested 41 12% 2 11% 3 5% 5 5% 5 8% 11CDE 27% 15CDE 21% 9 15% 5HJK 45% 3 6% 9 15% 12P 17% 11nOP 26% 7 12% 4 Very Interested 64 18% 6C 33% 5 9% 19c 20% 12 18% 10C 24% 12 17% 13 22% 3 27% 14k 28% 8 14% 20oP 28% 7 16% 3 Somewhat Interested 115 33% 6 33% 17 31% 40F 42% 22 33% 8 20% 22 31% 23i 39% 1 9% 13 26% 24i 41% 22 31% BOT 2 BOX(1/2) -------------- 126 36% 4 22% 30BDFG 32 55% 33% 27 41% 12 29% 21 30% 14 24% 2 18% 20h 40% 18 31% 2 Somewhat Disinterested 47 14% 1 6% 14bDfG 10 25% 10% 10 15% 4 10% 8 11% 3 5% 1 9% 4 8% 13HJ 22% 1 Not at all Interested 79 23% 3 17% 16 29% 17 26% 8 20% 13 19% 11 19% 1 9% 16K 32% 5 8% MEAN Std Dev. Std Err. Sigma 2.83 1.3 0.1 3.17C 1.2 0.3 2.36 1.2 0.2 22 23% 2.74c 2.67 1.2 0.1 1.3 0.2 3.29CDE 3.11Cd 3.10j E 1.5 1.4 1.3 0.2 0.2 0.2 3.91hJ 2.68 K 1.4 1.3 0.4 0.2 3.05 36 34 48 17 22 21% 13u 36% 15U 44% 23U 48% 5 29% 48 23% 5 8% 6 6% 4 11% 4 12% 13qrU 27% 3 18% 16 8% 10 17% 10 16% 16 15% 9 25% 11U 32% 10 21% 2 12% 32 15% 13 30% 17 29% 29lnp 45% 33 31% 12 33% 11 32% 15 31% 6 35% 71 34% 18 25% 12 28% 24L 41% 20 31% 51LMO 48% 11 31% 8 24% 10 21% 6 35% 91RS 43% 4 6% 3 7% 14LMo 24% 7 11% 19Lm 18% 3 8% 2 6% 4 8% 2 12% 36r 17% 14 19% 9 21% 10 17% 13 20% 32n 30% 8 22% 6 18% 6 13% 4 24% 55S 26% 3.17oP 3.19P 2.83p 2.80p 2.48 2.94 3.15U 3.42U 1.3 0.2 1.2 0.1 1.2 0.1 1.3 0.2 1.3 0.2 1.3 0.2 1.2 0.1 1.3 0.2 1.5 0.2 106 210 2.88 2.61 1.4 0.3 1.2 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 106 36 34 48 17 210 100% 100% 99% 100% 100% 101% 99% 100% 99% 100% 100% 101% 100% 99% 100% 100% 99% 100% 100% 101% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 48 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 44 Q5CW4. Overall, how interested would you be in the prize of a complete getaway package (including accommodations and activities) to one of Colorado's most popular resort towns, if you could win it in the Second Chance Drawing that the Colorado Lottery runs? Estes Park LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE AWARE OF the Second Chance Drawing 346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 TOP 2 BOX(5/4) -------------- 152 44% 11cd 61% 19 35% 36 38% 27 41% 23CD 56% 36cd 51% 37j 63% 8j 73% 22 44% 31 53% 34P 47% 23P 53% 34P 59% 28p 44% 5 Extremely Interested 60 17% 6CDE 33% 5 9% 12 13% 7 11% 13CDE 32% 17CDE 24% 16 27% 6hJK 55% 8 16% 10 17% 14p 19% 11P 26% 11 19% 4 Very Interested 92 27% 5 28% 14 25% 24 25% 20 30% 10 24% 19 27% 21 36% 2 18% 14 28% 21 36% 20 28% 12 28% 113 33% 6 33% 19f 35% 37F 39% 23F 35% 7 17% 21 30% 14 24% 3 27% 14 28% 19 32% 28m 39% 81 23% 1 6% 17B 31% 23b 24% 16b 24% 11b 27% 13 19% 8 14% - 14hi 28% 9 15% 2 Somewhat Disinterested 24 7% - 5 9% 6 6% 6 9% 4 10% 3 4% 2 3% - 2 4% 1 Not at all Interested 57 16% 1 6% 12 22% 17 18% 10 15% 7 17% 10 14% 6 10% - 3 Somewhat Interested BOT 2 BOX(1/2) -------------- MEAN Std Dev. Std Err. Sigma 3.21 1.3 0.1 3.83CD 2.91 E 1.1 1.3 0.3 0.2 3.08 3.12 1.2 0.1 1.2 0.1 3.44c 1.5 0.2 3.43Cd 3.66J 1.3 0.2 1.2 0.2 4.27JK 3.08 0.9 0.3 36 34 48 17 32 30% 12 33% 18 53% 32QtU 67% 7 41% 82 39% 13p 20% 11 10% 3 8% 7 21% 19QrU 40% 3 18% 27 13% 23oP 40% 15 23% 21 20% 9 25% 11 32% 13 27% 4 24% 55 26% 10 23% 17 29% 22 34% 35 33% 18rSU 50% 10 29% 11 23% 6 35% 68 32% 10 14% 10 23% 7 12% 14 22% 39LNO 37% 6 17% 6 18% 5 10% 4 24% 60S 29% 6 10% 2 3% 2 5% 4 7% 3 5% 1 3% 2 6% 2 4% 1 6% 18 9% 3 5% 8 11% 8N 19% 3 5% 11N 17% 5 14% 4 12% 3 6% 3 18% 42S 20% 3.49j 3.42P 3.37P 3.60P 3.25P 2.79 3.11 3.44u 1.1 0.1 1.2 0.1 1.4 0.2 1.0 0.1 1.3 0.2 1.3 0.1 1.1 0.2 1.2 0.2 12hiK 24% 1.4 0.2 106 13L 12% 26LN 25% 3.90Qr 3.18 TU 1.2 1.3 0.2 0.3 210 3.03 1.3 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 106 36 34 48 17 210 100% 100% 100% 101% 100% 100% 99% 100% 100% 100% 100% 100% 101% 100% 99% 100% 100% 100% 100% 101% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 49 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 45 Q5CW4. Overall, how interested would you be in the prize of a complete getaway package (including accommodations and activities) to one of Colorado's most popular resort towns, if you could win it in the Second Chance Drawing that the Colorado Lottery runs? Blackhawk LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE AWARE OF the Second Chance Drawing 346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 TOP 2 BOX(5/4) -------------- 129 37% 9CD 50% 9 16% 25 26% 23C 35% 21CDe 51% 42CDE 60% 33 56% 10HJK 91% 22 44% 27 46% 32P 44% 19p 44% 25p 43% 21 33% 5 Extremely Interested 59 17% 5cDE 28% 5 9% 7 7% 5 8% 13CDE 32% 24CDE 34% 14 24% 6HJ 55% 8 16% 17 29% 20OP 28% 10oP 23% 12P 21% 4 Very Interested 70 20% 4c 22% 4 7% 18c 19% 18C 27% 8c 20% 18C 26% 19k 32% 4 36% 14 28% 10 17% 12 17% 9 21% 3 Somewhat Interested 112 32% 6 33% 14 25% 40CG 42% 24g 36% 12 29% 16 23% 17 29% 1 9% 13 26% 23i 39% 23 32% BOT 2 BOX(1/2) -------------- 105 30% 3 17% 32BDEF 31G 58%G 32% 19 29% 8 20% 12 17% 9 15% - 15hIk 30% 9 15% 2 Somewhat Disinterested 39 11% 1 6% 12 13% 6 9% 3 7% 5 7% 4 7% - 1 Not at all Interested 66 19% 2 11% 20BDEF 19g 36%G 20% 13 20% 5 12% 7 10% 5 8% - MEAN Std Dev. Std Err. Sigma 3.05 1.3 0.1 12efG 22% 3.50CD 2.31 e 1.3 1.3 0.3 0.2 2.81C 2.94C 1.2 0.1 1.2 0.1 3.51CDE 3.67CD 3.56j E 1.3 1.3 1.2 0.2 0.2 0.2 36 34 48 17 31 29% 16u 44% 16U 47% 28TU 58% 5 29% 63 30% 7 11% 10 9% 7 19% 8u 24% 15U 31% 3 18% 25 12% 13 22% 14 22% 21 20% 9 25% 8 24% 13 27% 2 12% 38 18% 14 33% 17 29% 26 41% 31 29% 9 25% 14 41% 13 27% 8 47% 68 32% 17 24% 10 23% 16 28% 17 27% 44LMnO 11rs 42% 31% 4 12% 7 15% 4 24% 79RS 38% 4 7% 4 6% 3 7% 9l 16% 8 13% 15l 14% 3 8% 1 3% 5 10% 1 6% 29r 14% 5 8% 13 18% 7 16% 7 12% 9 14% 29NO 27% 8S 22% 3 9% 2 4% 3s 18% 3.51j 3.31P 3.28P 3.24P 3.03p 2.70 3.11 3.50U 1.2 0.2 1.4 0.2 1.4 0.2 1.3 0.2 1.2 0.1 1.3 0.1 1.4 0.2 1.2 0.2 4 8% 11hik 22% 4.45HJ 3.08 K 0.7 1.4 0.2 0.2 106 3.71Qt 3.06 U 1.1 1.3 0.2 0.3 210 50RS 24% 2.80 1.3 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 106 36 34 48 17 210 99% 100% 99% 101% 100% 100% 100% 100% 100% 100% 100% 101% 100% 100% 101% 99% 99% 101% 99% 101% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 50 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 46 Q5CW4. Overall, how interested would you be in the prize of a complete getaway package (including accommodations and activities) to one of Colorado's most popular resort towns, if you could win it in the Second Chance Drawing that the Colorado Lottery runs? Central City LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE AWARE OF the Second Chance Drawing 346 18 96 66 41 70 59 11 50 59 72 43 58 64 TOP 2 BOX(5/4) -------------- 106 31% 11CDEf 11 61% 20% 17 18% 18 27% 15cD 37% 34CDE 49% 26j 44% 10HJK 91% 14 28% 22 37% 27P 38% 15 35% 18 31% 20 31% 5 Extremely Interested 40 12% 6CDE 33% 3 5% 3 3% 3 5% 7cDE 17% 18CDE 26% 12 20% 5hJK 45% 6 12% 10 17% 15OP 21% 7Op 16% 8o 14% 4 Very Interested 66 19% 5 28% 8 15% 14 15% 15 23% 8 20% 16 23% 14 24% 5Jk 45% 8 16% 12 20% 12 17% 8 19% 3 Somewhat Interested 109 32% 4 22% 13 24% 36cG 38% 29CG 44% 12 29% 15 21% 20 34% 1 9% 12 24% 25IJ 42% 21 29% BOT 2 BOX(1/2) -------------- 131 38% 3 17% 31BEFG 43BEg 56% 45% 19 29% 14 34% 21 30% 13i 22% - 24HIK 48% 12 20% 2 Somewhat Disinterested 54 16% 2 11% 13E 24% 20E 21% 5 8% 5 12% 9 13% 6 10% - 8 16% 1 Not at all Interested 77 22% 1 6% 18BG 33% 23b 24% 14 21% 9 22% 12 17% 7 12% - 16HIK 32% 2.82Cd 2.98CD 1.1 0.1 1.4 0.2 MEAN Std Dev. Std Err. Sigma 2.82 1.3 0.1 55 3.72CD 2.36 Ef 1.2 1.2 0.3 0.2 2.52 1.1 0.1 3.27CD 3.31J E 1.4 1.2 0.2 0.2 4.36HJ 2.60 K 0.7 1.4 0.2 0.2 106 36 34 48 17 25 24% 11 31% 15U 44% 20U 42% 5 29% 54 26% 3 5% 7 7% 4 11% 8U 24% 8u 17% 2 12% 17 8% 10 17% 17 27% 18 17% 7 19% 7 21% 12 25% 3 18% 37 18% 12 28% 20 34% 24 38% 31 29% 10 28% 11 32% 13 27% 7 41% 68 32% 24 33% 16 37% 20 34% 20 31% 50lO 47% 15 42% 8 24% 15 31% 5 29% 88R 42% 6 10% 8 11% 7 16% 11 19% 9 14% 19 18% 4 11% 4 12% 10 21% 2 12% 34 16% 6 10% 16 22% 9 21% 9 16% 11 17% 31no 29% 11rS 31% 4 12% 5 10% 3 18% 54rS 26% 3.24J 3.03P 2.93p 2.95P 2.88p 2.54 2.69 1.2 0.2 1.4 0.2 1.4 0.2 1.2 0.2 1.1 0.1 1.3 0.1 1.4 0.2 3.32qU 3.17U 1.3 0.2 1.2 0.2 210 2.94 2.66 1.2 0.3 1.3 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 106 36 34 48 17 210 101% 100% 101% 101% 101% 100% 100% 100% 99% 100% 99% 100% 100% 100% 101% 100% 100% 101% 100% 101% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 51 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 47 Q5CW4. Overall, how interested would you be in the prize of a complete getaway package (including accommodations and activities) to one of Colorado's most popular resort towns, if you could win it in the Second Chance Drawing that the Colorado Lottery runs? Top BOX SUMMARY LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE AWARE OF the Second Chance Drawing 346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 106 36 34 48 17 210 Steamboat Springs 63 18% 6CdE 33% 5 9% 15 16% 5 8% 11CE 27% 21CDE 30% 15j 25% 6hJK 55% 6 12% 14 24% 17P 24% 13OP 30% 11 19% 9 14% 12 11% 4 11% 9u 26% 15QU 31% 3 18% 31 15% Aspen 61 18% 4c 22% 4 7% 14 15% 6 9% 11CdE 27% 22CDE 31% 13 22% 5J 45% 8 16% 17 29% 14 19% 9 21% 17OP 29% 9 14% 12 11% 5 14% 7 21% 18QU 38% 3 18% 27 13% Estes Park 60 17% 6CDE 33% 5 9% 12 13% 7 11% 13CDE 32% 17CDE 24% 16 27% 6hJK 55% 8 16% 10 17% 14p 19% 11P 26% 11 19% 13p 20% 11 10% 3 8% 7 21% 19QrU 40% 3 18% 27 13% Blackhawk 59 17% 5cDE 28% 5 9% 7 7% 5 8% 13CDE 32% 24CDE 34% 14 24% 6HJ 55% 8 16% 17 29% 20OP 28% 10oP 23% 12P 21% 7 11% 10 9% 7 19% 8u 24% 15U 31% 3 18% 25 12% Telluride 57 16% 5cDe 28% 5 9% 10 10% 7 11% 8 20% 22CDE 31% 13J 22% 7HJK 64% 3 6% 16J 27% 16P 22% 14nOP 33% 10p 17% 9 14% 8 8% 5 14% 9U 26% 14U 29% 4 24% 24 11% Glenwood Springs 57 16% 6CDE 33% 6 11% 11 11% 5 8% 10cdE 24% 19CDE 27% 16j 27% 7HJK 64% 6 12% 11 19% 14oP 19% 15lOP 35% 15OP 26% 6 9% 6 6% 5 14% 7 21% 15qU 31% 3 18% 26 12% Vail 54 16% 5CdE 28% 4 7% 11 11% 5 8% 11CDE 27% 18CDE 26% 10 17% 5HJ 45% 6 12% 14 24% 11 15% 8 19% 14oP 24% 8 13% 12 11% 3 8% 7 21% 17QTU 35% 1 6% 25 12% Breckenridge 46 13% 5CDE 28% 3 5% 7 7% 4 6% 9CDE 22% 18CDE 26% 13 22% 7HJK 64% 6 12% 10 17% 14P 19% 8P 19% 8 14% 7 11% 8 8% 5 14% 7U 21% 11U 23% 3 18% 19 9% Pagosa Springs 41 12% 2 11% 3 5% 5 5% 5 8% 11CDE 27% 15CDE 21% 9 15% 5HJK 45% 3 6% 9 15% 12P 17% 11nOP 26% 7 12% 5 8% 6 6% 4 11% 4 12% 13qrU 27% 3 18% 16 8% Central City 40 12% 6CDE 33% 3 5% 3 3% 3 5% 7cDE 17% 18CDE 26% 12 20% 5hJK 45% 6 12% 10 17% 15OP 21% 7Op 16% 8o 14% 3 5% 7 7% 4 11% 8U 24% 8u 17% 2 12% 17 8% Durango 38 11% 3e 17% 4 7% 7 7% 3 5% 7dE 17% 14CDE 20% 13J 22% 3J 27% 2 4% 7 12% 12P 17% 5 12% 7p 12% 8p 13% 5 5% 2 6% 7qU 21% 10qU 21% 2 12% 16 8% Winter Park 36 10% 4CdE 22% 3 5% 7e 7% 1 2% 7cdE 17% 14CDE 20% 11 19% 3 27% 5 10% 7 12% 8 11% 7p 16% 7 12% 7 11% 7 7% 3 8% 4 12% 11qU 23% 1 6% 16 8% Grand Lake 36 10% 4CDE 22% 1 2% 5 5% 2 3% 8CDE 20% 16CDE 23% 13J 22% 4Jk 36% 3 6% 8 14% 11P 15% 7P 16% 6 10% 5 8% 6 6% 3 8% 6U 18% 10U 21% 3u 18% 13 6% Crested Butte 34 10% 5CDE 28% 3 5% 7 7% 2 3% 7cdE 17% 10E 14% 7 12% 4HJK 36% 3 6% 7 12% 10P 14% 6p 14% 9oP 16% 4 6% 5 5% 2 6% 5 15% 7 15% 1 6% 18 9% Keystone 33 10% 5CDE 28% 1 2% 7e 7% 1 2% 8CDE 20% 11CdE 16% 11 19% 5hJK 45% 5 10% 5 8% 8 11% 7P 16% 7 12% 5 8% 6 6% 3 8% 3 9% 7 15% 2 12% 17 8% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 52 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 47 (continued) Q5CW4. Overall, how interested would you be in the prize of a complete getaway package (including accommodations and activities) to one of Colorado's most popular resort towns, if you could win it in the Second Chance Drawing that the Colorado Lottery runs? Top BOX SUMMARY LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) Colorado Springs 31 9% 5CDE 28% 2 4% 3 3% 1 2% 8CDE 20% 12CDE 17% 7 12% 3J 27% 2 4% 8j 14% 8 11% 6p 14% 7 12% 4 6% 6 6% 2 6% 5 15% Boulder 29 8% 2ce 11% 1 2% 4 4% 1 2% 8CDE 20% 13CDE 19% 8j 14% 2j 18% 2 4% 7 12% 7 10% 5 12% 5 9% 4 6% 7 7% 1 3% 3 9% Denver 29 8% 3De 17% 4 7% 3 3% 3 5% 5D 12% 11DE 16% 6 10% 2 18% 4 8% 5 8% 9 13% 2 5% 5 9% 5 8% 8 8% 3 8% 5 15% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 6 13% 2 12% 15 7% 8QU 17% 2 12% 14 7% 1 6% 14 7% 5 10% PAGE 53 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 48 Q5CW4. Overall, how interested would you be in the prize of a complete getaway package (including accommodations and activities) to one of Colorado's most popular resort towns, if you could win it in the Second Chance Drawing that the Colorado Lottery runs? Top 2 BOX SUMMARY LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE AWARE OF the Second Chance Drawing 346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 Steamboat Springs 153 44% 11ce 61% 19 35% 40 42% 23 35% 23CE 56% 37CE 53% 32 54% 8 73% 24 48% 30 51% 33 46% 22 51% 32P 55% 26 41% Glenwood Springs 152 44% 12CDe 67% 16 29% 37 39% 27 41% 21C 51% 39CDe 56% 34 58% 10HJK 91% 24 48% 31 53% 33P 46% 23P 53% 34P 59% Estes Park 152 44% 11cd 61% 19 35% 36 38% 27 41% 23CD 56% 36cd 51% 37j 63% 8j 73% 22 44% 31 53% 34P 47% 23P 53% Aspen 144 42% 9c 50% 14 25% 38c 40% 25 38% 19C 46% 39CDE 56% 28 47% 7 64% 25 50% 32 54% 30 42% Breckenridge 134 39% 10Cde 56% 14 25% 32 33% 22 33% 20Cd 49% 36CDE 51% 29 49% 8j 73% 20 40% 29 49% Telluride 133 38% 10cD 56% 17 31% 26 27% 28D 42% 16 39% 36CD 51% 28j 47% 9HJK 82% 15 30% Vail 132 38% 10Ce 56% 13 24% 35 36% 21 32% 18C 44% 35CdE 50% 29 49% 6 55% Blackhawk 129 37% 9CD 50% 9 16% 25 26% 23C 35% 21CDe 51% 42CDE 60% 33 56% Grand Lake 121 35% 10CdE 56% 10 18% 32C 33% 17 26% 19CE 46% 33CdE 47% Winter Park 115 33% 9CE 50% 10 18% 32Ce 33% 13 20% 20CdE 49% Durango 108 31% 9cDe 50% 14 25% 24 25% 17 26% Crested Butte 107 31% 9Cd 50% 9 16% 27 28% Central City 106 31% 11CDEf 11 61% 20% Pagosa Springs 105 30% 8Cd 44% Keystone 104 30% 8CE 44% 36 34 48 17 39 37% 13 36% 18 53% 28QU 58% 7 41% 86 41% 29P 45% 32 30% 12 33% 22QU 65% 27QU 56% 7 41% 83 40% 34P 59% 28p 44% 32 30% 12 33% 18 53% 32QtU 67% 7 41% 82 39% 21 49% 33lOP 57% 22 34% 37 35% 13 36% 17 50% 28QU 58% 7 41% 78 37% 32O 44% 20O 47% 27O 47% 17 27% 37 35% 15 42% 17U 50% 26U 54% 7 41% 68 32% 28j 47% 33P 46% 19 44% 26p 45% 22 34% 33 31% 13 36% 17u 50% 23u 48% 7 41% 72 34% 20 40% 31 53% 28 39% 21oP 49% 28oP 48% 21 33% 33 31% 13 36% 17U 50% 27qU 56% 7 41% 67 32% 10HJK 91% 22 44% 27 46% 32P 44% 19p 44% 25p 43% 21 33% 31 29% 16u 44% 16U 47% 28TU 58% 5 29% 63 30% 29j 49% 8JK 73% 16 32% 22 37% 30p 42% 20oP 47% 21 36% 19 30% 30 28% 14 39% 18U 53% 23U 48% 6 35% 59 28% 31CE 44% 27 46% 7j 64% 17 34% 22 37% 25 35% 17p 40% 26oP 45% 19 30% 27 25% 11 31% 14u 41% 28QU 58% 7 41% 54 26% 14 34% 30CDE 43% 23j 39% 8HJk 73% 11 22% 24J 41% 28P 39% 18P 42% 17 29% 20 31% 24 23% 12 33% 19qsU 56% 17 35% 6 35% 53 25% 20c 30% 18Cd 44% 24C 34% 22 37% 7Jk 64% 14 28% 21 36% 27op 38% 16 37% 21 36% 15 23% 27 25% 13 36% 12 35% 22U 46% 5 29% 54 26% 17 18% 18 27% 15cD 37% 34CDE 49% 26j 44% 10HJK 91% 14 28% 22 37% 27P 38% 15 35% 18 31% 20 31% 25 24% 11 31% 15U 44% 20U 42% 5 29% 54 26% 8 15% 24 25% 17 26% 21CDE 51% 27Cd 39% 22 37% 8HJK 73% 17 34% 17 29% 32nOP 44% 18OP 42% 17 29% 15 23% 22 21% 13u 36% 15U 44% 23U 48% 5 29% 48 23% 11 20% 28 29% 13 20% 19CdE 46% 25cE 36% 23 39% 7J 64% 14 28% 24 41% 26oP 36% 19OP 44% 22oP 38% 14 22% 22 21% 11 31% 14U 41% 23U 48% 7u 41% 48 23% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 106 210 PAGE 54 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 48 (continued) Q5CW4. Overall, how interested would you be in the prize of a complete getaway package (including accommodations and activities) to one of Colorado's most popular resort towns, if you could win it in the Second Chance Drawing that the Colorado Lottery runs? Top 2 BOX SUMMARY LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) Colorado Springs 84 24% 10CDEg 7 56% 13% 22 23% 9 14% 14CE 34% 22CE 31% 15 25% 9HJK 82% 14 28% 22 37% 20 28% 14 33% 16 28% 12 19% 22 21% 6 17% 15QU 44% 15u 31% 6 35% 41 20% Denver 80 23% 9CDE 50% 8 15% 15 16% 11 17% 13CDe 32% 24CDE 34% 15 25% 4 36% 15 30% 15 25% 20 28% 8 19% 15 26% 15 23% 22 21% 7 19% 11 32% 15u 31% 4 24% 42 20% Boulder 72 21% 7CDE 39% 4 7% 13 14% 9 14% 17CDE 41% 22CDE 31% 15 25% 4 36% 12 24% 16 27% 21Op 29% 12o 28% 11 19% 9 14% 18 17% 8 22% 12U 35% 14U 29% 3 18% 34 16% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 55 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 49 Q5CW4. Overall, how interested would you be in the prize of a complete getaway package (including accommodations and activities) to one of Colorado's most popular resort towns, if you could win it in the Second Chance Drawing that the Colorado Lottery runs? Bottom 2 BOX SUMMARY LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE AWARE OF the Second Chance Drawing 346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 Boulder 172 50% 9 50% 37DFG 67% 45 47% 38G 58% 19 46% 24 34% 20 34% 3 27% 28Hi 56% 28 47% 31 43% 19 44% 26 45% 36 56% Colorado Springs 163 47% 4 22% 33BdFG 44b 60% 46% 41BDFG 62% 16 39% 25 36% 22i 37% 1 9% 24I 48% 21i 36% 28 39% 16 37% 28 48% Denver 158 46% 6 33% 36BDeF 42 65%G 44% 32 48% 16 39% 26 37% 24 41% 3 27% 19 38% 24 41% 28 39% 21 49% Crested Butte 133 38% 5 28% 28bfG 51% 36 34 48 17 210 59 56% 21RS 58% 11 32% 15 31% 8 47% 117RS 56% 35lm 55% 55l 52% 17s 47% 11 32% 13 27% 7 41% 115RS 55% 23 40% 31 48% 54 51% 18s 50% 12 35% 14 29% 7 41% 107rS 51% 27 41% 13 32% 22 31% 19 32% 1 9% 23I 46% 19 32% 23 32% 13 30% 18 31% 27 42% 51LMN 48% 12 33% 11 32% 15 31% 7 41% 88 42% Central City 131 38% 3 17% 31BEFG 43BEg 56% 45% 19 29% 14 34% 21 30% 13i 22% - 24HIK 48% 12 20% 24 33% 16 37% 20 34% 20 31% 50lO 47% 15 42% 8 24% 15 31% 5 29% 88R 42% Pagosa Springs 126 36% 4 22% 30BDFG 32 55% 33% 27 41% 12 29% 21 30% 14 24% 2 18% 20h 40% 18 31% 18 25% 12 28% 24L 41% 20 31% 51LMO 48% 11 31% 8 24% 10 21% 6 35% 91RS 43% Keystone 124 36% 4 22% 24 44% 35 36% 27 41% 12 29% 22 31% 18I 31% - 18I 36% 13i 22% 21 29% 13 30% 18 31% 25 39% 46l 43% 13 36% 9 26% 10 21% 5 29% 87rS 41% Durango 123 36% 3 17% 23bg 42% 32 33% 31BdG 47% 16b 39% 18 26% 14 24% 1 9% 26HIK 52% 17 29% 23 32% 11 26% 20 34% 22 34% 46M 43% 12 33% 8 24% 15 31% 6 35% 82r 39% Winter Park 118 34% 1 6% 24Bg 44% 32B 33% 30BfG 45% 12B 29% 19b 27% 17 29% 1 9% 18i 36% 16 27% 21 29% 13 30% 15 26% 25 39% 43n 41% 10 28% 10 29% 9 19% 7s 41% 82S 39% Vail 110 32% 2 11% 24BdG 44% 27 28% 27BdG 41% 14b 34% 16 23% 14i 24% - 17Ik 34% 11 19% 19 26% 12 28% 12 21% 25N 39% 41lN 39% 8 22% 10 29% 9 19% 6 35% 77qS 37% Grand Lake 106 31% 3 17% 25BDfG 28 45% 29% 24g 36% 11 27% 15 21% 10 17% - 17HI 34% 16i 27% 18 25% 11 26% 13 22% 20 31% 43LmN 41% 12r 33% 5 15% 9 19% 6 35% 74RS 35% Blackhawk 105 30% 3 17% 32BDEF 31G 58%G 32% 19 29% 8 20% 12 17% 9 15% - 15hIk 30% 9 15% 17 24% 10 23% 16 28% 17 27% 44LMnO 11rs 42% 31% 4 12% 7 15% 4 24% 79RS 38% Aspen 101 29% 3 17% 24BDG 44% 23 24% 21 32% 15g 37% 15 21% 15k 25% 1 9% 15K 30% 7 12% 17 24% 13 30% 11 19% 21n 33% 38lN 36% 9 25% 9 26% 8 17% 4 24% 71S 34% Telluride 100 29% 2 11% 21B 38% 27 28% 19 29% 13 32% 18 26% 12 20% 1 9% 15 30% 12 20% 18N 25% 11N 26% 6 10% 23N 36% 41lN 39% 10 28% 7 21% 9 19% 7s 41% 67s 32% Breckenridge 100 29% 1 6% 24BDG 44% 23b 24% 23B 35% 13B 32% 16 23% 14i 24% - 13i 26% 11 19% 16 22% 12 28% 13 22% 21 33% 37ln 35% 7 19% 8 24% 7 15% 6s 35% 72qS 34% 38 40% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 106 PAGE 56 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 49 (continued) Q5CW4. Overall, how interested would you be in the prize of a complete getaway package (including accommodations and activities) to one of Colorado's most popular resort towns, if you could win it in the Second Chance Drawing that the Colorado Lottery runs? Bottom 2 BOX SUMMARY LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) Glenwood Springs 96 28% 1 6% 22Bg 40% 27B 28% 19B 29% 10b 24% 17b 24% 11 19% - 16I 32% 11 19% 15 21% 11 26% 8 14% 21N 33% 40LN 38% 8 22% 5 15% 9 19% 6 35% 68Rs 32% Steamboat Springs 88 25% 1 6% 20Bd 36% 21 22% 20B 30% 9 22% 17b 24% 9 15% - 15hI 30% 11 19% 15 21% 9 21% 8 14% 19N 30% 36lN 34% 7 19% 7 21% 9 19% 4 24% 61 29% Estes Park 81 23% 1 6% 17B 31% 23b 24% 16b 24% 11b 27% 13 19% 8 14% - 14hi 28% 9 15% 10 14% 10 23% 7 12% 14 22% 39LNO 37% 6 17% 6 18% 5 10% 4 24% 60S 29% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 57 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 50 Q5CW4. Overall, how interested would you be in the prize of a complete getaway package (including accommodations and activities) to one of Colorado's most popular resort towns, if you could win it in the Second Chance Drawing that the Colorado Lottery runs? MEAN SUMMARY LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=GAMES PLAYED PAST 346 18 55 96 66 41 70 59 11 50 59 72 43 58 64 106 36 3.25P 2.79 3.11 34 48 17 210 3.44u 3.90Qr 3.18 TU 3.03 Estes Park 3.21 3.83CD 2.91 E 3.08 3.12 3.44c 3.43Cd 3.66J 4.27JK 3.08 3.49j 3.42P 3.37P 3.60P Steamboat Springs 3.21 3.83CD 2.87 E 3.21 2.95 3.41ce 3.44CE 3.56j 4.27hJ 3.08 K 3.47 3.36P 3.44P 3.53OP 3.06 2.93 3.17 3.47 3.60U 3.18 3.08 Glenwood Springs 3.16 3.89CD 2.80 E 3.04 3.05 3.37C 3.41Cd 3.53j e 4.55HJ 3.10 K 3.44 3.33P 3.44P 3.64OP 3.03 2.75 3.11 3.59U 3.58qU 3.06 3.00 Aspen 3.10 3.50Ce 2.65 3.13C 2.92 3.10 3.50Cd 3.29 E 4.00j 3.12 3.63J 3.22p 3.14 3.59OP 2.91 2.88 3.11 3.26 3.67qU 3.18 2.93 Telluride 3.07 3.61CD 2.78 2.91 3.06 3.05 3.40CD 3.37J 4.27HJ 2.84 k 3.46J 3.29oP 3.33oP 3.47OP 2.86 2.75 3.08 3.44U 3.50U 2.94 2.91 Blackhawk 3.05 3.50CD 2.31 e 2.81C 2.94C 3.51CDE 3.67CD 3.56j E 4.45HJ 3.08 K 3.51j 3.31P 2.70 3.11 3.50U 3.71Qt 3.06 U 2.80 Breckenridge 3.04 3.72CD 2.64 E 3.01c 2.79 3.17c 3.37Cd 3.29 E 4.36HJ 3.06 K 3.39 3.29OP 3.14 3.28OP 2.80 2.84 3.28u 3.32U 3.50U 2.94 2.84 Vail 3.01 3.67CD 2.60 E 3.02C 2.71 3.15c 3.34CE 3.25 4.00hJ 2.96 3.46J 3.14p 3.16 3.41OP 2.78 2.77 3.11 3.26u 3.60qt 2.88 U 2.81 Grand Lake 2.94 3.50CD 2.49 E 2.88c 2.71 3.15Ce 3.33CD 3.41J E 4.09hJ 2.76 K 3.10 3.14P 3.16P 3.09P 2.88 2.67 2.92 3.41U 3.40qU 3.00 2.75 Winter Park 2.88 3.61CD 2.55 E 2.85E 2.42 3.17CE 3.24CD 3.19 E 3.82Jk 2.86 3.10 2.99p 3.00 3.17oP 2.77 2.67 2.92 3.09u 3.48QU 2.88 2.69 Durango 2.83 3.44CD 2.60 E 2.76 2.58 2.80 3.20CD 3.20J E 3.91hJ 2.40 K 3.10J 3.00P 3.07P 2.88 2.88 2.56 2.81 3.38qU 3.06u 2.94 2.67 Pagosa Springs 2.83 3.17C 2.74c 2.67 3.29CDE 3.11Cd 3.10j E 3.91hJ 2.68 K 3.05 3.17oP 3.19P 2.83p 2.80p 2.48 2.94 3.15U 3.42U 2.88 2.61 Central City 2.82 3.72CD 2.36 Ef 2.52 2.82Cd 2.98CD 3.27CD 3.31J E 4.36HJ 2.60 K 3.24J 3.03P 2.95P 2.88p 2.54 2.69 3.32qU 3.17U 2.94 2.66 Crested Butte 2.81 3.39CD 2.42 E 2.74 2.73 3.05C 3.00C 3.02 3.82hJ 2.64 K 3.02 3.00oP 3.02P 3.05oP 2.64 2.57 2.89 3.00 3.13U 2.71 2.69 Keystone 2.81 3.44CD 2.47 E 2.80 2.53 3.10CE 3.01CE 3.07 4.09HJ 2.78 K 3.15 2.99P 3.07oP 3.03oP 2.64 2.57 2.83 3.06u 3.27U 3.00 2.63 Colorado Springs 2.55 3.50CD 2.15 E 2.49ce 2.17 2.88CE 2.90CD 2.75 E 3.91HJ 2.48 K 2.95j 2.78Op 2.79o 2.42 2.44 3.09QU 3.04QU 2.82 2.34 2.36 ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 3.28P 2.93p 3.24P 2.64 3.03p 2.31 PAGE 58 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 50 (continued) Q5CW4. Overall, how interested would you be in the prize of a complete getaway package (including accommodations and activities) to one of Colorado's most popular resort towns, if you could win it in the Second Chance Drawing that the Colorado Lottery runs? MEAN SUMMARY LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) Denver 2.54 3.22CD 2.09 E 2.47c 2.35 2.73C Boulder 2.47 2.61c 2.41C 2.23 2.83CdE 2.93CD 2.81j E 1.98 2.89CD 2.66 E 3.09 2.70 2.68 2.76p 2.44 2.69 2.47 2.40 2.44 2.97qU 2.98qU 2.65 2.37 3.00 2.32 2.68 2.68op 2.60 2.52 2.31 2.33 2.25 2.94QU 2.96QU 2.59 2.30 ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 59 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 51 Q7a: Social Media websites used LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 Facebook 425 71% 25 71% 76 64% 106 66% 69 94 81 13 72 80 92 65 94 245 47 44 63 27 418 95CD 78% 49 71% 74CD 79% 66 81% 9 69% 52 72% 58 73% 67 73% 50o 77% 66 65% 59 63% 182nO 74% 33 70% 34 77% 44 70% 18 67% 295 71% YouTube 176 29% 11 31% 24 20% 42 26% 32 26% 25C 36% 42CDE 45% 28 35% 3 23% 21 29% 33 41% 33 36% 23 35% 27 27% 24 26% 69 28% 17 36% 19U 43% 19 30% 12U 44% 109 26% LinkedIn 100 17% 8 23% 16 13% 22 14% 26df 21% 8 12% 20 21% 11 14% 2 15% 15 21% 16 20% 23OP 25% 15op 23% 16 16% 11 12% 34 14% 13U 28% 14stU 32% 11 17% 3 11% 59 14% Twitter 89 15% 7 20% 16 13% 25 16% 15 12% 6 9% 20eF 21% 11 14% 2 15% 15 21% 10 13% 18O 20% 11 17% 16 16% 8 9% 36 15% 10 21% 11U 25% 10 16% 5 19% 53 13% Google + 88 15% 10CdEF 14 29% 12% 24 15% 12 10% 5 7% 23CdEF 13 24% 16% 5hjK 38% 12 17% 12 15% 19nop 21% 14nop 22% 12 12% 11 12% 32 13% 15StU 32% 11U 25% 8 13% 3 11% 51 12% Pinterest 35 6% 8 7% 11 7% 6 5% 3 4% My Space 26 4% 2 2% 3 2% 2 2% 3 4% Flick 15 3% - 4 3% 2 1% 5f 4% - Foursquare 15 3% - 2 2% 4 2% 3 2% Yahoo 3 1% - - - Hi-5 1 * - - Other 6 1% - 7 20% Do not follow / visit Social Media websites Sigma 117 20% 4CDE 11% 119 161 122 7b 7% 101 4 5% - 6 8% 5 6% 3 3% 2 3% 9 9% 4 4% 17 7% 1 2% 1 2% 6 10% 3 11% 24 6% 6 7% 2 15% 4 6% 4 5% 7 8% 3 5% 4 4% 3 3% 9 4% 6SU 13% 5SU 11% 1 2% 2 7% 12 3% 4f 4% 2 2% - 2 3% 2 3% 2 2% - 5m 5% 2 2% 6 2% 2 4% 1 2% 1 2% - 11 3% 1 1% 5 5% 3 4% 1 8% 3 4% 2 3% 5Op 5% 3O 5% 3o 3% - 4 2% 2 4% 4U 9% 2 3% 1 4% 6 1% 1 1% 2cDg 3% - 1 1% - - 1 1% - - - 2 2% 1 * - - - - 3 1% - 1 1% - - - - 1 1% - - - 1 1% - - - - 1U 2% - - 2 2% 1 1% 2 2% 1 1% - 2 2% - - - - - 3l 3% 1 1% 2 1% - 1 2% - 1 4% 4 1% 32EFG 27% 38efg 24% 18 15% 9 13% 4hK 31% 16hK 22% 8 10% 16 17% 11 17% 24 24% 23 24% 42 17% 11 23% 6 14% 13 21% 6 22% 81 19% 12CDEf 13% 13 14% 9 11% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----1096 72 196 278 218 112 220 156 28 147 151 193 132 186 148 434 110 107 116 54 708 185% 205% 165% 174% 179% 161% 233% 192% 214% 204% 190% 210% 204% 185% 158% 177% 233% 242% 186% 200% 170% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 60 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 52 Q7AW4. Colorado Lottery brand seen on Facebook LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO USE FACEBOOK Yes No Sigma 425 82 19% 343 81% 25 10CDE 40% 15 60% 76 4 5% 106 17C 16% 72BDFG 89BFG 95% 84% 95 49 74 66 10 11% 17CDE 35% 24CDE 32% 19 29% 85BFG 89% 32 65% 50 68% 47I 71% 9 52 58 67 50 66 59 6HJK 67% 12 23% 15 26% 28NOP 42% 17NP 34% 9 14% 14P 24% 3 33% 40I 77% 43I 74% 39 58% 33 66% 57LM 86% 45L 76% 182 14 8% 168LMO 92% 33 34 44 18 18rSTU 11U 55% 32% 13U 30% 3 17% 36 12% 15 45% 31Q 70% 15Q 83% 259QRS 88% 23q 68% 295 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----425 25 76 106 95 49 74 66 9 52 58 67 50 66 59 182 33 34 44 18 295 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 61 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 53 Q7AW4. Colorado Lottery brand seen on Twitter LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO USE TWITTER 89 Yes 13 15% 4CDE 57% No 76 85% 3 43% Sigma 7 16 25 1 6% 2 8% 15B 94% 23B 92% 15 6 20 11 2 15 10 18 11 - 1 17% 5E 25% 3 27% 2hJ 100% 1 7% 3 30% 6nP 33% 4nP 36% 15BG 100% 5 83% 15 75% 8i 73% - 14I 93% 7 70% 12 67% 7 64% 16 8 36 1 6% 1 13% 1 3% 15lm 94% 7 88% 35LM 97% 10 11 10 5 53 5stU 50% 2 18% 1 10% - 5 9% 5 50% 9 82% 9q 90% 5q 100% 48Q 91% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----89 7 16 25 15 6 20 11 2 15 10 18 11 16 8 36 10 11 10 5 53 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 101% 100% 100% 100% 100% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 62 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 54 Q7BW4. Like Colorado Lottery seen on Facebook LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE SEEN CO LOTTERY ON FACEBOOK 82 10 Yes 43 52% 6 60% No 39 48% 4 40% Sigma 4 17 10 17 24 19 2 50% 7 41% 4 40% 11 65% 13 54% 10 53% 2 50% 10 59% 6 60% 6 35% 11 46% 9i 47% 6 12 15 28 17 9 14 14 18 6hjk 100% 6 50% 9 60% 19m 68% 7 41% 4 44% 7 50% 6 43% - 6i 50% 6i 40% 9 32% 10l 59% 5 56% 7 50% 8 57% 11 13 3 15RStU 5 83% 45% 5 38% 1 33% 17 47% 3 17% 8Q 62% 2q 67% 19Q 53% 6Q 55% 36 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----82 10 4 17 10 17 24 19 6 12 15 28 17 9 14 14 18 11 13 3 36 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 63 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 55 Q7BW4. Followed Colorado Lottery seen on Twitter LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE SEEN CO LOTTERY ON TWITTER 13 Yes No Sigma 4 1 2 - 7 54% 2 50% - 1 50% - 6 46% 2 50% 1 100% 1 50% - ----- ----- ----- ----- ----13 4 1 2 100% 100% 100% 100% - 1 5 2 1 - 5 4 80% - 1 100% - 2 40% - - 3 60% ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----1 5 3 2 1 3 6 4 1 1 1 5 2 1 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% - ----5 100% 1 100% - 5 3 3 60% 1 33% 2 40% 2 67% 2 2 100% - 1 1 100% - 3 6 4 1 1 33% 4 67% 1 25% - 2 67% 2 33% 3 75% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 1 100% 1 1 100% - 1 1 100% - 1 20% 2 100% PAGE 64 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 56 Q7CW4. CO lottery Facebook Rating LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO LIKE CO LOTTERY ON FACEBOOK 43 6 2 7 4 11 13 10 6 6 9 TOP 3 BOX(10/8) --------------- 25 58% 4e 67% - 3 43% - 7e 64% 11CdE 85% 8j 80% 4 67% 2 33% 5 56% TOP 2 BOX(10/9) --------------- 15 35% 4e 67% - 2 29% - 4 36% 5 38% 3 30% 4K 67% 2 33% 10 Excellent Website 11 26% 4De 67% - - - 3 27% 4 31% 3k 30% 3K 50% 4 9% - - 2 29% - 1 9% 1 8% - 10 23% - - 1 14% - 3 27% 6b 46% 7 6 14% 1 17% 1 50% 1 14% 1 25% 1 9% 6 3 7% - - 1 14% - 5 5 12% 1 17% - 2fg 29% 4 3 7% - BOT 3 BOX(1/3) -------------- 1 2% - 3 - BOT 2 BOX(1/2) -------------- 1 2% 9 8 2 1 Poor Website MEAN Std Dev. Std Err. 7 4 7 6 13N 68% 3 43% - 5n 71% 4n 67% 1 11% 8 42% 1 14% - 3 43% 1 17% - 5 26% 1 14% - 1 17% 1 17% 1 11% 3 16% - 5ij 50% - - 4ij 44% 5 26% 1 8% 2 20% - 1 17% 1 11% 1 9% 1 8% - 1 17% 1 17% 2FG 50% - - - 1 17% - 1g 25% 1 9% - - - - - 1 9% - - - - - - - - - - 1 9% 1 2% - - - - - - - - 1dG 50% 5 5 1 17 10 67% 3 60% 3 60% - 9 53% 3 50% 7s 47% 1 20% - - 7 41% 3 43% 2 33% 4 27% 1 20% - - 6 35% - - 1 17% 3 20% - - - 1 6% 2 29% - 2 29% 1 17% 3 20% 2 40% 3U 60% - 2 12% 2 11% 3l 43% - 1 14% - 2 13% 1 20% 1 20% - 2 12% 1 11% 2 11% - 1 25% - - 2 13% - - 1 100% - 1 17% 1 11% 1 5% 1 14% 2Lo 50% - 1 17% 1 7% 1 20% - - 3 18% - 1 17% - 1 5% - 1 25% - 1 17% - - 1 20% - 2 12% - - - 1 11% - - - 1 14% - - - - - 1 6% - - - - - - - - - - - - - - - - - - - 1 11% - - - 1 14% - - - - - 1 6% 1 9% - - - - 1 11% - - - 1 14% - - - - - 1 6% - - - - - - - - - - - - - - - - - 8.46CD 8.40jk 8.33 E 1.3 1.2 2.3 0.4 0.4 0.9 6.83 6.78 8.13 7.60 7.00 6.00 7.29 2.3 0.9 2.2 0.7 1.6 0.4 1.8 0.8 1.7 0.8 ? ? 2.7 0.6 7.56 8.67E 5.50 7.00 5.25 7.45 2.1 0.3 2.2 0.9 2.1 1.5 1.7 0.7 1.3 0.6 2.6 0.8 19 8.00N 7.43N 1.8 0.4 1.5 0.6 ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 5.00 0.8 0.4 7.86n 7.67n 2.9 1.1 2.6 1.1 15 PAGE 65 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 56 (continued) Q7CW4. CO lottery Facebook Rating LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) Sigma ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----43 6 2 7 4 11 13 10 6 6 9 19 7 4 7 6 15 5 5 1 17 100% 101% 100% 100% 100% 99% 101% 100% 101% 102% 99% 100% 100% 100% 100% 101% 100% 100% 100% 100% 101% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 66 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 57 Q7CW4. CO lottery Twitter Rating LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO FOLLOW CO LOTTERY ON TWITTER 7 2 - 6 86% 1 50% - TOP 2 BOX(10/9) --------------- 3 43% 1 50% - 10 Excellent Website 1 14% - 9 2 29% TOP 3 BOX(10/8) --------------- 1 1 3 1 2 1 4 1 4 - - 1 100% 1 100% 3 75% - 1 100% 1 100% 1 25% - - 2 100% - - 1 100% 1 33% 1 100% 1 50% - - 1 25% - - - - - 1 100% - 1 100% - - - 1 25% - - 1 50% - - - - 1 33% - 1 50% - - - - - 3 43% - - - - 2 67% - 1 50% 7 1 14% 1 50% - - - - - - - - - 1 25% 6 - - - - - - - - - - - 5 - - - - - - - - - - - 4 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 3 BOT 2 BOX(1/2) -------------2 1 Poor Website MEAN Std Dev. Std Err. Sigma 1 100% 2 50% 1 100% 1 1 100% BOT 3 BOX(1/3) -------------- 3 75% - 3 100% 1 100% 1 100% 1 1 100% 1 100% 1 100% 1 - 8 1 100% - 1 100% 1 100% 1 100% 1 1 100% - 2 - 2 100% - - 2 100% - - - 1 50% 1 25% - - - 1 50% - - - 2 50% - 1 100% - - - - - - 1 25% - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 8.43 1.0 0.4 8.00 1.4 1.0 ? ? ? 8.00 ? ? ? ? ? 10.00 ? ? 8.33 0.6 0.3 10.00 ? ? 8.50 0.7 0.5 8.00 ? ? 8.00 ? ? 8.25 1.3 0.6 8.00 ? ? ? ? ? 9.00 ? ? 9.00 ? ? 8.00 0.8 0.4 ? ? ? 8.00 ? ? ? ? ? 9.50 0.7 0.5 ----- ----- ----7 2 100% 100% - ----- ----1 100% - ------ ------ ----- ----- ----- ----- ----- ----- ----1 3 1 2 1 1 4 1 100% 100% 100% 100% 100% 100% 100% 100% - ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% ----- ----- ----- ----1 1 4 100% 100% 100% - ----- ----1 100% - ----2 100% PAGE 67 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 58 Q7DW4. Interest in liking the Colorado Lottery on Facebook LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE NOT LIKED CO LOTTERY ON FACEBOOK 39 4 2 Yes 25 64% 1 25% 1 50% No 14 36% 3 75% 1 50% Sigma 10 6 6 7 70% 3 50% 5 83% 3 30% 3 50% 1 17% 11 9 - 6 8 73% 7 78% - 5 83% 3 27% 2 22% - 1 17% ----- ----- ----- ----- ----- ------ ------ ----- ----39 4 2 10 6 6 11 9 100% 100% 100% 100% 100% 100% 100% 100% - 6 6 100% - 9 10 5 7 8 3 6 8 2 7o 78% 7 70% 4 80% 2 29% 5 63% 2 67% 4 67% 6 75% 2 100% 2 22% 3 30% 1 20% 5l 71% 3 38% 1 33% 2 33% 2 25% - 19 10 53% 9 47% ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----6 6 9 10 5 7 8 3 6 8 2 19 100% 100% 100% 100% 100% 100% 101% 100% 100% 100% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 68 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 59 Q7DW4. Interest in following Colorado Lottery on Twitter LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE NOT FOLLOWED CO LOTTERY ON TWITTER 6 2 1 1 - - Yes 4 67% 1 50% 1 100% - - - No 2 33% 1 50% - - - ----- ----- ----- ----- ----6 2 1 1 100% 100% 100% 100% - ------ Sigma 1 100% 2 2 - - 1 50% - - 1 50% - - ------ ----- ----2 2 100% 100% - ----- 2 100% - 2 - - - - - - ----- ----- ----- ----- ----2 2 3 1 100% 100% 100% 100% - ----- 2 100% - ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 2 3 1 50% 2 67% 1 50% 1 33% 1 1 100% - 1 2 - - 3 1 50% - - 2 67% 1 50% - - 1 33% ----- ----- ----1 2 100% 100% - ----- ----3 100% 1 100% - PAGE 69 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 60 Q7EW4. Reason for disinterest in liking Colorado Lottery on Facebook LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE NOT INTERESTED IN LIKING THE CO LOTTERY ON FACEBOOK 14 3 1 3 3 1 3 2 - Don't like to follow brands/ companies on Facebook 6 43% - - 3b 100% 2 67% - 1 33% - - Wasn't aware of it 3 21% 2 67% - - - - 1 33% Not interested in the content offered 3 21% - - 1 33% Another reason not listed 3 21% 1 33% - 1 33% Sigma 1 100% - 1 100% - 2 100% 1 1 100% - 2 3 1 5 - 1 50% 1 33% - 1 20% 3 1 2 2 - 9 3o 100% - 1 50% 2 100% - 3 33% - - - - 1 33% - 2 40% - - - - - 3 33% - 2 40% 1 33% - - - - 3 33% - - 1 50% - - 1 11% ----- ----- ----- ----- ----- ----- ----- ----- ----2 3 1 5 4 1 2 2 100% 99% 100% 100% 133% 100% 100% 100% - ----10 110% - - - - - - - 1 33% - - - - 1 50% 1 33% ----- ----- ----- ----- ----- ------ ------ ----- ----15 3 1 3 4 1 3 2 106% 100% 100% 100% 133% 100% 99% 100% - ----- ----1 100% - ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 1 100% 1 100% PAGE 70 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 61 Q7EW4. Reason for disinterest in following Colorado Lottery on Twitter LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE NOT INTERESTED IN FOLLOWING THE CO LOTTERY ON TWITTER 2 1 - 1 - - - Wasn't aware of it 1 50% 1 100% - - - - - Not interested in the content offered 1 50% 1 100% - - - - - Don't like to follow brands/ companies on Facebook 1 50% - - - ----- ----1 100% - ------ ------ Sigma - - ----- ----- ----3 2 150% 200% - 1 100% 1 - - - 1 1 100% - - - - 1 100% - - - - - - - ----- ----2 200% - ----- ----- - - - - - 1 100% - - - - 1 100% - - - - - - - - ----- ----- ----1 2 100% 200% - ----- ----- ----- 1 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 1 - 1 - - 1 1 100% - - - 1 100% - - - - - 1 100% ----- ----2 200% - ----- ----1 100% - PAGE 71 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 62 Q7FW4. Activity on Facebook LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO USE FACEBOOK 425 25 76 Contests and Promotions 219 52% 13c 52% 23 30% Winning numbers 215 51% 11 44% Current jackpot amounts 182 43% Updates about new games 106 95 49 74 55C 52% 45C 47% 30C 61% 53bCDE 47k 72% 71% 21 28% 61C 58% 46C 48% 32bCe 65% 44C 59% 38 58% 9 36% 18 24% 47C 44% 41C 43% 23C 47% 147 35% 8 32% 17 22% 35 33% 27 28% Upcoming events 108 25% 9C 36% 5 7% 29C 27% Nothing/it shouldn't be on Facebook 106 25% 3 12% 41BDEF 21 54%G 20% 66 9 52 58 67 50 66 59 33 34 44 18 295 33 63% 33 57% 45OP 67% 34OP 68% 40OP 61% 25 42% 74 41% 22U 67% 22U 65% 31U 70% 10 56% 133 45% 7 78% 33 63% 36 62% 42OP 63% 32OP 64% 43OP 65% 23 39% 74 41% 23tU 70% 21U 62% 35rTU 80% 8 44% 127 43% 44BCDE 35 59% 53% 6 67% 28 54% 29 50% 40OP 60% 26OP 52% 37OP 56% 15 25% 63 35% 19U 58% 15 44% 29rU 66% 9 50% 109 37% 17 35% 43BCDE 32 58%F 48% 7k 78% 28 54% 25 43% 36NOP 54% 26NoP 52% 20 30% 20 34% 44 24% 21TU 64% 15U 44% 26TU 59% 4 22% 80 27% 26C 27% 10C 20% 29CdF 39% 16 24% 5hk 56% 20h 38% 16 28% 30NOP 45% 15 30% 12 18% 10 17% 41 23% 14U 42% 13U 38% 15U 34% 5 28% 60 20% 27bFG 28% 6 12% 8 11% 6 9% - 8 15% 11 19% 8 12% 7 14% 8 12% 17LmN 29% 66LMN 36% 2 6% 7qs 21% 3 7% 2 11% 92QSt 31% 18CDEf 10 24% 15% 5HJK 56% 8 15% 12 21% 18mNoP 6 27% 12% 4 6% 8 14% 17 9% 10U 30% 6u 18% 10U 23% 3 17% 24 8% 4HK 44% 12Hk 23% 6 10% 10n 15% 8n 16% 4 6% 4 7% 24 13% 6 18% 6 18% 5 11% 1 6% 31 11% 2 11% 25 8% - 14 5% 9hJK 100% 182 Updates and photos of winners 54 13% 7CDEf 28% 5 7% 12 11% 7 7% 5 10% Lottery retailers/where to buy 50 12% 4 16% 7 9% 15 14% 7 7% 4 8% 13E 18% 6 9% Updates and photos about proceeds 43 10% 5ceF 20% 6 8% 12 11% 7 7% 2 4% 11f 15% 9 14% 4HJK 44% 8 15% 9 16% 14mNP 21% 4 8% 4 6% 6 10% 15 8% 7U 21% 3 9% 5 11% Updates about new advertising 28 7% 4CDF 16% 3 4% 5 5% 7 7% 1 2% 8f 11% 4 6% 4HJK 44% 6 12% 7 12% 10NOP 15% 5N 10% 1 2% 2 3% 10 5% 8RsTU 24% 1 3% 4 9% Sigma ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----1152 73 146 292 240 130 271 203 51 184 184 253 163 173 130 428 132 109 163 44 695 273% 292% 193% 275% 249% 264% 366% 307% 567% 352% 318% 379% 326% 262% 220% 235% 400% 322% 370% 245% 235% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 72 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 63 Q7FW4. Activity on Twitter LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO USE TWITTER 89 Contests and Promotions 46 52% Current jackpot amounts 16 25 15 20 11 4 57% 10 63% 11 44% 7 47% 2 33% 12 60% 6 55% 45 51% 2 29% 4 25% 12 48% 10C 67% 3 50% 14bC 70% Winning numbers 42 47% 4 57% 6 38% 9 36% 8 53% 3 50% Upcoming events 35 39% 5cDe 71% 4 25% 7 28% 4 27% Updates about new games 28 31% 1 14% 3 19% 7 28% Nothing/it shouldn't be on Facebook 19 21% 1 14% 6G 38% Lottery retailers/where to buy 16 18% 1 14% Updates and photos of winners Updates and photos about proceeds Updates about new advertising Sigma 7 6 2 15 10 18 11 16 8 36 10 11 10 5 53 2 100% 6 40% 9hJ 90% 11n 61% 8N 73% 5 31% 4 50% 18 50% 7t 70% 7 64% 5 50% 1 20% 26 49% 7 64% 1 50% 10 67% 7 70% 12o 67% 7 64% 8 50% 2 25% 16 44% 7 70% 6 55% 7 70% 2 40% 23 43% 12 60% 5 45% - 9 60% 8i 80% 10 56% 8NP 73% 5 31% 6np 75% 13 36% 6 60% 7 64% 6 60% 1 20% 22 42% 3 50% 12CDe 60% 6 55% 2 100% 7 47% 6 60% 12NP 67% 6n 55% 3 19% 4 50% 10 28% 9rSTU 6t 90% 55% 4 40% - 16 30% 4 27% 2 33% 11bCd 55% 5 45% 1 50% 5 33% 4 40% 11NOP 61% 4 36% 2 13% 1 13% 10 28% 6U 60% 4 36% 5u 50% 2 40% 11 21% 5 20% 4g 27% 2g 33% 1 5% 2 18% - 3 20% - 2 11% 3 27% 5 31% 1 13% 8 22% - 2 18% 2 20% - 15q 28% 4 25% 4 16% 1 7% 2 33% 4 20% 2 18% 1 50% 3 20% 4 40% 4 22% 5NOp 45% 1 6% - 6 17% 3 30% 2 18% 3 30% - 8 15% 15 17% 4CdEfG 2 57% 13% 5 20% 2 13% - 2 10% 1 9% 2HJ 100% 3 20% 3 30% 3 17% 3 27% 1 6% - 8 22% 4U 40% 2 18% 2 20% - 7 13% 10 11% 1 14% 2 13% 3 12% 2 13% - 2 10% - 1H 50% 2 13% 3h 30% 4n 22% 2n 18% - - 4 11% 3U 30% 1 9% 2 20% - 4 8% 7 8% 1 14% 2 13% 1 4% 1 7% - 2 10% - - 2 13% 1 10% 1 6% 3P 27% 1 6% - 2 6% 1 10% 1 9% 2 20% - 3 6% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----263 24 43 64 43 17 72 34 10 50 45 70 49 31 18 95 46 38 38 6 135 295% 341% 272% 256% 288% 282% 360% 309% 500% 333% 450% 390% 445% 193% 226% 264% 460% 346% 380% 120% 255% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 73 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 64 Q7c: Social Media Access LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO USE SOCIAL MEDIA 483 28 87 123 104 60 81 72 PC (Desktop or Laptop) 463 96% 28 100% 82 94% 115 93% 102d 98% 58 97% 78 96% 68 94% Mobile Phone 177 37% 13 46% 34 39% 38 31% 35 34% 26d 43% 31 38% 67 14% 6F 21% 12 14% 13 11% 13 13% 4 7% 19DeF 23% 2 * - 1 1% 1 1% - - Tablets (such as IPads) Other Sigma - 9 56 72 76 54 77 71 203 36 38 50 21 337 9 100% 55 98% 70 97% 72 95% 53 98% 75 97% 66 93% 195 96% 35 97% 36 95% 46 92% 21 100% 324 96% 20 28% 3 33% 28H 50% 30h 42% 33 43% 20 37% 30 39% 27 38% 67 33% 12 33% 17 45% 24u 48% 9 43% 115 34% 7 10% 2 22% 9 16% 10 14% 11 14% 11P 20% 13 17% 12 17% 20 10% 9tU 25% 9tU 24% 8 16% 1 5% 40 12% - - - - - - - 1 1% 1 * - - 1 2% - 1 * ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----709 47 129 167 150 88 128 95 14 92 110 116 84 118 106 283 56 62 79 31 480 147% 167% 148% 136% 145% 147% 157% 132% 155% 164% 153% 152% 155% 153% 149% 139% 155% 164% 158% 148% 142% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 74 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 65 Q7d: Winning numbers LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 69 94 81 13 72 80 92 65 47 44 63 27 418 Lottery Website 231 39% 11 31% 119 32 27% 161 61c 38% 122 55C 45% 36BCDg 52% 36c 38% 38 47% 7 54% 33 46% 33 41% 43P 47% 33P 51% 101 46P 46% 94 37p 39% 245 71 29% 22u 47% 23U 52% 35U 56% 11 41% 140 33% E-mail 182 30% 16CdE 46% 23 19% 47c 29% 32 26% 24C 35% 40CDE 43% 29 36% 4 31% 23 32% 27 34% 36N 39% 21 32% 24 24% 27 29% 73 30% 18 38% 14 32% 16 25% 10 37% 124 30% Facebook 50 8% 6ceF 17% 8 7% 17 11% 8 7% 3 4% 8 9% 6 7% 1 8% 5 7% 8 10% 6 7% 3 5% 12 12% 9 10% 20 8% 3 6% 1 2% 5 8% 3 11% 37 9% News/TV 14 2% - 2 2% 4 2% 7cG 6% 1 1% - 1 1% - - 2 3% 1 1% - 1 1% 5mn 5% 7 3% - 1 2% - - 13 3% Newspaper 13 2% 1e 3% 5E 4% 4e 2% - 2e 3% 1 1% 1 1% - 2 3% 3 4% - 4LnP 6% 1 1% 4L 4% 4 2% - 1 2% 1 2% 1 4% 10 2% Store where bought ticket/store 8 1% - 2 2% 3 2% 2 2% - 1 1% - 1H 8% 1 1% 1 1% 3o 3% 1 2% 1 1% - 3 1% 2u 4% 2sU 5% - - 4 1% Twitter 3 1% - 2 2% 1 1% - - - - - - - - - 1 1% 1 1% 1 * - - - - 3 1% Mail 2 * - 1 1% - 1 1% - - 1 1% - - 1 1% - - 1 1% 1 1% - - 1U 2% - 1U 4% - In store (store unspecified) 2 * - - 1 1% - 1 1% - - - 2 3% - - - 1 1% - 1 * - - 1 2% - 1 * Text message 2 * - - 1 1% - - 1 1% - - 1 1% 1 1% - 1p 2% 1 1% - - - - 2U 3% - - Phone/call 1 * - - - - 1 1% - - - - 1 1% 1 1% - - - - 1U 2% - - - - I don't play the lottery 3 1% - 2 2% 1 1% - - - - - - - - - - - 3 1% - - - - 3 1% Other 1 * - - 1 1% - - - - - - - 1 1% - - - - 1U 2% - - - - 88 15% 1 3% 17bF 14% 1 1% 7f 7% 5 6% - 5 7% 3 4% 1 1% 2 3% 12LM 12% 10Lm 11% - 1 2% 3 5% 1 4% None of the above Sigma 42BDEF 20bF 35%G 12% 62LMNO 25% 83QRST 20% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 99% 100% 101% 101% 101% 98% 100% 99% 101% 100% 100% 100% 101% 101% 100% 99% 99% 99% 101% 101% 100% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 75 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 66 Q7e: Lottery contest & promo communication preferences LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 69 94 81 13 72 80 92 65 47 44 63 27 418 Lottery Website 240 40% 13 37% 32 27% 66C 41% 60C 49% 30C 43% 39C 41% 30 37% 7 54% 32 44% 41h 51% 43P 47% 34P 52% 50P 50% 38p 40% 74 30% 24U 51% 22U 50% 35U 56% 14u 52% 145 35% E-mail 240 40% 20CdE 57% 28 24% 63C 39% 41c 34% 37CDE 54% 51CDE 54% 45 56% 6 46% 39 54% 38 48% 52NOP 57% 44NOP 68% 30 30% 36 38% 77 31% 28U 60% 24U 55% 29u 46% 13 48% 145 35% Facebook 123 21% 10Cf 29% 14 12% 30 19% 29C 24% 10 14% 30CDF 32% 23 28% 3 23% 17 24% 18 23% 19 21% 16 25% 22 22% 18 19% 48 20% 10 21% 8 18% 19U 30% 6 22% 80 19% Twitter 21 4% 3DE 9% 4D 3% - 2 2% 3D 4% 9cDE 10% 5 6% 1 8% 2 3% 4 5% 5 5% 3 5% 3 3% 4 4% 6 2% 3 6% 2 5% 2 3% 2 7% 12 3% News/TV 14 2% - 3 3% 6g 4% 5fG 4% - - 1 1% - - 2 3% 1 1% 1 2% - 5N 5% 7n 3% - 2s 5% - - 12 3% Newspaper 6 1% - 2 2% 2 1% 1 1% 1 1% - 2 2% - - 2 3% 1 1% 1 2% 1 1% 1 1% 2 1% - - 1 2% - 5 1% Mail 4 1% - 2 2% 1 1% 1 1% - - 1 1% - - 1 1% - - 1 1% 2 2% 1 * - 1 2% - 1U 4% 2 * In store (store unspecified) 3 1% - 1 1% - 1 1% 1 1% - - - 1 1% 1 1% - - - 2 2% 1 * - - - 1U 4% 2 * Radio 2 * - - 1 1% 1 1% - - - - - 1 1% 1 1% - - 1 1% - - 1u 2% - - 1 * I don't play the lottery 2 * - 2d 2% - - - - - - - - - - - - 2 1% - - - - 2 * Other 1 * - - - - - 1 1% - - - 1 1% - - - - 1 * - - - - 1 * 102 17% 2 6% 18FG 15% 3 4% 5 5% 4 5% 1 8% 5 7% 4 5% 3 3% 2 3% 12LM 12% 12LM 13% 1 2% 2 5% 2 3% 2 7% None of the above Sigma 119 161 47BDEF 27bFG 39%G 17% 122 101 94 245 72LMNO 29% 95QRSt 23% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----758 48 135 196 159 85 135 111 18 96 113 125 101 119 119 291 66 62 88 39 502 127% 138% 115% 123% 132% 121% 143% 136% 139% 133% 142% 136% 157% 119% 125% 117% 140% 142% 140% 144% 119% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 76 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 67 Q13: Ever played CO lottery Games LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 Yes 444 74% 29C 83% 60 50% No 152 25% 6G 17% 58BDEF 47FG 49%G 29% Don't Know / Prefer not to answer Sigma 4 1% - 119 1 1% 161 113C 70% 1 1% 122 69 94 93C 76% 60CDe 87% 89BCDE 81 95%f 100% 81 13 72 80 92 65 13 100% 72 100% 80 100% 92P 100% 65P 100% 101 28fG 23% 8 12% 5 5% - - - - - - - - 1 1% 1 1% - - - - - - - - - 101P 100% 94 94P 100% 245 47 44 63 27 418 47U 100% 44U 100% 63U 100% 27U 100% 262 63% 89 36% 152LMNO 62% 4 2% - - - - - - - - 152QRST 36% 4 1% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 77 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 68 Q14: CO Lottery Games Ever Played LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 69 94 13 72 80 92 65 101 94 Powerball 355 59% 21C 60% 49 41% 95C 59% 69C 57% 47C 68% 74BCDE 64 79% 79% 12 92% 57 79% 59 74% 92P 100% 65P 100% 101P 100% 94P 100% - Scratch Games 326 54% 19C 54% 34 29% 81C 50% 71C 58% 47CD 68% 74BCDE 81 79% 100% 13 100% 72 100% 80 100% 68P 74% 48P 74% 72P 71% 69P 73% Lotto 302 50% 20C 57% 35 29% 77C 48% 63C 52% 40C 58% 67CDEf 59 71% 73% 11 85% 48 67% 53 66% 76NP 83% 55NP 85% 63P 62% Mega Millions 182 30% 10C 29% 15 13% 54Ce 34% 29C 24% 24C 35% 50BCDE 44K 53%F 54% 10jK 77% 34 47% 31 39% 70mNOP 40NOP 76% 62% Cash 5 118 20% 11CdE 31% 7 6% 30C 19% 17C 14% 17Ce 25% 36CDEf 28 38% 35% 9HJK 69% 25 35% 21 26% 44NOP 48% 74 12% 8CDE 23% 5 4% 16c 10% 9 7% 12CE 17% 24CDE 26% 8HJK 62% 13 18% 12 15% 38MNOP 12OP 41% 18% MatchPlay 119 161 122 81 24jK 30% 25NOP 38% 245 47 44 63 27 418 46sU 98% 41U 93% 56U 89% 25U 93% 186 44% 67 27% 39U 83% 35U 80% 49U 78% 20U 74% 182 44% 70nP 74% 37 15% 45rSTU 37U 96% 84% 49U 78% 21U 78% 149 36% 40OP 40% 18P 19% 13 5% 44U 100% 63U 100% 27U 100% 24P 24% 19P 20% 6 2% 25tU 53% 19U 43% 27U 43% 8U 30% 39 9% 13oP 13% 5 5% 5 2% 22rsTU 12U 47% 27% 19U 30% 4U 15% 17 4% 47U 100% - Other 4 1% - - - 2 2% 1 1% 1 1% - - - 2 3% - 2lnp 3% - 1 1% 1 * - - 1 2% 2qrU 7% 1 * Don't Know 2 * - 1 1% 1 1% - - - - - - - - - - - 2 1% - - - - 2 * 157 26% 6G 17% 30fG 25% 9g 13% 5 5% - - - - - - - - - - - - 1 * - 1 1% - - - - - - - - - - - - - - 29fG 24% 9g 13% 5 5% - - - - - - - - - - - - NONE/NOT STATED(NET) ----------None Not Stated Sigma 156 26% 6G 17% 59BDEF 48FG 50%G 30% - - 59BDEF 48FG 50%G 30% 157LMNO 64% 1 * 156LMNO 64% 157QRST 38% 1 * 156QRST 37% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----1520 95 205 402 290 197 331 300 63 249 258 388 247 313 276 288 224 188 264 107 733 252% 271% 173% 251% 239% 285% 352% 371% 485% 346% 323% 422% 380% 310% 292% 116% 477% 427% 420% 397% 174% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 78 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 69 Q14: CO Lottery Games Ever Played LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE EVER PLAYED CO LOTTERY GAMES 444 29 60 Powerball 355 80% 21 72% 49 82% Scratch Games 326 73% 19 66% Lotto 302 68% Mega Millions Cash 5 MatchPlay 93 60 89 81 13 72 80 95e 84% 69 74% 47 78% 74 83% 64 79% 12 92% 57 79% 34 57% 81C 72% 71C 76% 47C 78% 74BCd 81 83% 100% 13 100% 20 69% 35 58% 77 68% 63 68% 40 67% 67C 75% 182 41% 10 34% 15 25% 54CE 48% 29 31% 24c 40% 118 27% 11CE 38% 7 12% 30C 27% 17 18% 5 8% 16 14% 74 17% 8CdE 28% 113 92 65 101 94 89 59 74% 92P 100% 65P 100% 101P 100% 94P 100% - 72 100% 80 100% 68 74% 48 74% 72 71% 69 73% 11 85% 48 67% 53 66% 76NP 83% 55NP 85% 63P 62% 50BCEf 44K 56% 54% 10jK 77% 34 47% 31 39% 70mNOP 40NOP 76% 62% 17C 28% 36CDE 40% 28 35% 9HJK 69% 25 35% 21 26% 44NOP 48% 9 10% 12ce 20% 24CDE 27% 24jK 30% 8HJK 62% 13 18% 12 15% 38MNOP 12OP 41% 18% 59 73% 25NOP 38% 47 44 63 27 262 46sU 98% 41U 93% 56U 89% 25U 93% 186 71% 67 75% 39u 83% 35 80% 49 78% 20 74% 182 69% 70nP 74% 37 42% 45rSTU 37U 96% 84% 49U 78% 21U 78% 149 57% 40OP 40% 18 19% 13 15% 44U 100% 63U 100% 27U 100% - 24P 24% 19P 20% 6 7% 25tU 53% 19U 43% 27U 43% 8U 30% 39 15% 13op 13% 5 5% 5 6% 22rsTU 12U 47% 27% 19U 30% 4 15% 17 6% 47U 100% Other 4 1% - - - 2 2% 1 2% 1 1% - - - 2 3% - 2ln 3% - 1 1% 1 1% - - 1 2% 2qrU 7% 1 * Don't Know 2 * - 1 2% 1 1% - - - - - - - - - - - 2 2% - - - - 2 1% 1 * - - - 1 1% - - - - - - - - - - 1 1% - - - - 1 * 1 * - - - 1 1% - - - - - - - - - - 1 1% - - - - 1 * NONE/NOT STATED(NET) ----------None Sigma ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----1364 89 146 354 261 188 326 300 63 249 258 388 247 313 276 132 224 188 264 107 577 307% 307% 244% 314% 280% 313% 365% 371% 485% 346% 323% 422% 380% 310% 292% 149% 477% 427% 420% 397% 219% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 79 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 70 Q15: CO Lottery Games Played in the past year LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 69 94 13 72 80 94 245 Powerball 261 44% 17C 49% 119 28 24% 161 74Ce 46% 122 42c 34% 37CE 54% 63bCDE 53k 67%f 65% 81 11K 85% 50K 69% 41 51% 92 92OP 100% 65 65OP 100% 101OP 100% - - Scratch Games 246 41% 16C 46% 20 17% 61C 38% 48C 39% 37CDe 54% 64BCDE 81 68%f 100% 13 100% 72 100% 80 100% 58OP 63% 40OP 62% 55OP 54% 37P 39% Lotto 192 32% 15Ce 43% 20 17% 47C 29% 33c 27% 29CdE 42% 48CDE 51% 45K 56% 9k 69% 37 51% 32 40% 67NOP 73% 45NOP 69% 35P 35% Mega Millions 155 26% 10C 29% 13 11% 48CE 30% 22 18% 19C 28% 43bCDE 40K 46%F 49% 8K 62% 33K 46% 24 30% 67MNOP 36NOP 73% 55% 34NOP 37% 47 44 63 27 418 45sTU 96% 39TU 89% 53TU 84% 13U 48% 110 26% 54 22% 33U 70% 31U 70% 40U 63% 14U 52% 127 30% 25P 27% 19 8% 40STU 85% 32sTU 73% 34U 54% 11U 41% 74 18% 34OP 34% 6 6% 11 4% 47TU 100% 44TU 100% 63TU 100% - - 13OP 13% 3 3% 3 1% 18TU 38% 12TU 27% 19TU 30% 2 7% 19 5% 10OP 10% - 3 1% 20RsTU 9U 43% 20% 16tU 25% 2 7% 10 2% - 1 * Cash 5 70 12% 8CDE 23% 3 3% 14C 9% 8 7% 9C 13% 28CDEF 20K 30% 25% 7HjK 54% 19K 26% 9 11% MatchPlay 57 10% 8CDE 23% 1 1% 11C 7% 5 4% 11CDE 16% 21CDE 22% 21K 26% 8HJK 62% 11 15% 7 9% - - 1 1% - 1 1% - - - 1 1% - 1 2% - 75BDEF 63BFG 63%G 39% 46BFG 38% 15g 22% 10 11% - - - - - - - 15Bg 13% 16Bg 13% 6b 9% 5 5% - - - - - - - 30fG 25% 9g 13% 5 5% - - - - - - - Other NONE/NOT STATED(NET) ----------None Not Stated Sigma 2 * - 215 36% 6 17% 56 9% - 159 27% 6G 17% 14b 9% 60BDEF 49FG 50%G 30% 17NOP 26% 101 33MNOP 10OP 36% 15% - - 1 2% 40LMN 175LMNO 43% 71% - - - 5QRS 210QRST 19% 50% 40LMNP 16LMN 43% 7% - - - 5QRS 19% - - - - 159LMNO 65% - - 1 * 51QRS 12% 159QRST 38% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----1198 80 160 318 205 157 278 260 56 222 194 351 214 248 111 266 203 167 226 47 551 201% 230% 136% 198% 168% 229% 295% 321% 432% 307% 242% 382% 329% 246% 118% 108% 432% 379% 358% 174% 131% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 80 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 71 Q15: CO Lottery Games Played in the past year LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE EVER PLAYED CO LOTTERY GAMES 444 29 60 Powerball 261 59% 17 59% 28 47% Scratch Games 246 55% 16c 55% Lotto 192 43% Mega Millions 155 35% 113 93 60 89 81 13 72 80 74CE 65% 42 45% 37E 62% 63CE 71% 53k 65% 11K 85% 50K 69% 41 51% 20 33% 61C 54% 48C 52% 37C 62% 64bCDE 81 72% 100% 13 100% 72 100% 80 100% 15 52% 20 33% 47 42% 33 35% 29c 48% 48CdE 54% 45K 56% 9k 69% 37 51% 10 34% 13 22% 48CE 42% 22 24% 19 32% 43CEF 48% 40K 49% 8K 62% 92 65 101 45sTU 96% 39TU 89% 53TU 84% 13 48% 110 42% 40O 62% 55O 54% 37 39% 54O 61% 33U 70% 31U 70% 40U 63% 14 52% 127 48% 32 40% 67NOP 73% 45NOP 69% 35P 35% 25 27% 19 21% 40STU 85% 32sTU 73% 34U 54% 11 41% 74 28% 33K 46% 24 30% 67MNOP 36NOP 73% 55% 34OP 34% 6 6% 11 12% 47TU 100% 44TU 100% 63TU 100% - - 34NOP 37% 13OP 13% 3 3% 3 3% 18TU 38% 12TU 27% 19TU 30% 2 7% 19 7% 10Op 10% - 3o 3% 20RsTU 9U 43% 20% 16tU 25% 2 7% 10 4% - 1 1% - 1 * 9c 15% 28CDEF 20K 31% 25% 7HjK 54% 19K 26% 9 11% MatchPlay 57 13% 8CDE 28% 1 2% 11C 10% 5 5% 11CE 18% 21CDE 24% 21K 26% 8HJK 62% 11 15% 7 9% - - 1 1% - 1 1% - - - 1 1% - 1 2% - Sigma 262 58O 63% 8 9% 17NOP 26% 33MNOP 10OP 36% 15% 2 * - 59 13% - 16BDFG 15Bg 27% 13% 17BG 18% 6b 10% 5 6% - - - - - - - 56 13% - 15BDFG 14B 25% 12% 16BG 17% 6b 10% 5 6% - - - - - - - 3 1% - 1 1% - - - - - - - - - 1 1% 27 - 14 12% 1 2% 63 - 3 5% Not Stated 44 101OP 100% 8CDE 28% None 47 65OP 100% 70 16% NONE/NOT STATED(NET) ----------- 89 92OP 100% Cash 5 Other 94 - - 1 2% 40LMNP 19LMN 43% 21% - - - 5QRS 19% 54QRS 21% 40LMNP 16LMN 43% 18% - - - 5QRS 19% 51QRS 19% - - - - 3lno 3% - 3 1% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----1042 74 101 270 176 148 273 260 56 222 194 351 214 248 111 110 203 167 226 47 395 235% 256% 169% 238% 189% 247% 307% 321% 432% 307% 242% 382% 329% 246% 118% 122% 432% 379% 358% 174% 149% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 81 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 72 Q16: CO Lottery Games played in the past month LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 69 94 13 72 80 92 94 245 Powerball 167 28% 16CDE 46% 17 14% 45CE 28% 20 16% 22CE 32% 47CDEF 34 50% 42% 7 54% 35k 49% 27 34% 87MNOP 48NOP 95% 74% 32OP 32% - - Scratch Games 137 23% 9C 26% 12 10% 33C 20% 20 16% 24CDE 35% 39CDE 41% 51k 63% 8 62% 38 53% 40 50% 41NOP 45% 28P 28% 17p 18% Lotto 113 19% 10Cde 29% 13 11% 25 16% 19 16% 14c 20% 32CDEf 25 34% 31% 6k 46% 22 31% 19 24% 57MNOP 24NOP 62% 37% 12P 12% 9p 10% Mega Millions 91 15% 10CEf 29% 6 5% 28CE 17% 11 9% 9c 13% 27CDEF 22 29% 27% 6K 46% 21 29% 15 19% 53MNOP 24NOP 58% 37% 9P 9% Cash 5 40 7% 7CDEf 20% 1 1% 4 2% 5 4% 5Cd 7% 18CDEF 12k 19% 15% 6HJK 46% 9 13% 5 6% 24MNOP 7OP 26% 11% MatchPlay 24 4% 5CDEf 14% 1 1% 3 2% 4 3% 3 4% 8 10% 4HJK 31% 5 7% 4 5% 16MNOP 17% NONE/NOT STATED(NET) ----------- 119 161 122 8CDe 9% 81 65 24OP 37% 4OP 6% 101 63 27 44RSTU 34STU 94% 77% 33TU 52% 4 15% 51 12% 26 11% 25U 53% 24U 38% 10U 37% 58 14% 11 4% 37RSTU 21STU 79% 48% 17U 27% 3 11% 35 8% 4P 4% 1 * 46RSTU 33STU 98% 75% 11TU 17% - - 5P 5% 2 2% 2 1% 16RSTU 5U 34% 11% 9U 14% 1 4% 9 2% 3oP 3% - 1 * 14RSTU 30% 4U 9% 3U 5% 1U 4% 2 * - 1 2% 22QR 35% 14QR 52% - 1 2% 22QRU 35% 9QR 33% - - 340 57% 11 31% 91BDFG 92BfG 76% 57% 85BDFG 70% 31g 45% 30 32% 15 19% 3 23% 21 29% 34Hj 43% 3 3% 6 9% 51LM 50% None 125 21% 5 14% 16 13% 39BCDg 32% 16c 23% 20 21% 15 19% 3 23% 21 29% 34Hj 43% 3 3% 6 9% 51LMOP 28LMP 50% 30% Not Stated 215 36% 6 17% 75BDEF 63BFG 63%G 39% 46BFG 38% 15g 22% 10 11% - - - - - - Sigma 29 18% - 68LMN 210LMNO 72% 86% 35L 14% 40LMN 175LMNO 43% 71% 47 44 19U 43% - 418 303QRST 72% 93QR 22% 5QRS 210QRST 19% 50% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----912 68 141 230 164 108 201 167 40 151 144 281 137 140 100 251 182 117 119 33 458 153% 195% 118% 142% 134% 156% 214% 207% 308% 211% 181% 306% 211% 139% 107% 101% 388% 265% 188% 123% 108% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 82 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 73 Q16: CO Lottery Games played in the past month LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED CO LOTTERY GAMES IN THE PAST YEAR 385 29 44 98 76 54 84 81 13 72 80 92 65 54 70 Powerball 167 43% 16E 55% 17 39% 45E 46% 20 26% 22e 41% 47cEf 56% 34 42% 7 54% 35k 49% 27 34% 87MNOP 48NOP 95% 74% 32OP 32% - - Scratch Games 137 36% 9 31% 12 27% 33 34% 20 26% 24cE 44% 39CdE 46% 51k 63% 8 62% 38 53% 40 50% 41N 45% 28 28% 17 31% Lotto 113 29% 10 34% 13 30% 25 26% 19 25% 14 26% 32de 38% 25 31% 6k 46% 22 31% 19 24% 57MNOP 24NOP 62% 37% 12 12% 6 14% 28cE 29% 11 14% 9 17% 27CEF 32% 22 27% 6K 46% 21 29% 15 19% 53MNOP 24NOP 58% 37% 24 37% 101 47 44 63 22 44RSTU 34STU 94% 77% 33TU 52% 4 18% 51 25% 26 37% 25U 53% 24 38% 10u 45% 58 28% 9 17% 11 16% 37RSTU 21STU 79% 48% 17u 27% 3 14% 35 17% 9P 9% 4p 7% 1 1% 46RSTU 33STU 98% 75% 11TU 17% - - 9U 14% 1 5% 9 4% 4U 9% 3U 5% 1 5% 2 1% 19U 43% Mega Millions 91 24% 10CEf 34% Cash 5 40 10% 7CDEf 24% 1 2% 4 4% 5 7% 5 9% 18CDEf 12k 21% 15% 6HJK 46% 9 13% 5 6% 24MNOP 7p 26% 11% 5 5% 2 4% 2 3% 16RSTU 5u 34% 11% MatchPlay 24 6% 5CDef 17% 1 2% 3 3% 4 5% 3 6% 8d 10% 8 10% 4HJK 31% 5 7% 4 5% 16MNOP 17% 4o 6% 3 3% - 1 1% 14RSTU 30% NONE/NOT STATED(NET) ----------None Sigma 208 125 32% 5 17% 16b 36% 29 30% 39BDFG 51% 16 30% 20 24% 15 19% 3 23% 21 29% 34Hj 43% 3 3% 6 9% 51LM 50% 28LM 52% 35LM 50% - 1 2% 22QR 35% 9QR 41% 93QR 45% 125 32% 5 17% 16b 36% 29 30% 39BDFG 51% 16 30% 20 24% 15 19% 3 23% 21 29% 34Hj 43% 3 3% 6 9% 51LM 50% 28LM 52% 35LM 50% - 1 2% 22QR 35% 9QR 41% 93QR 45% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----697 62 66 167 118 93 191 167 40 151 144 281 137 140 60 76 182 117 119 28 248 180% 212% 150% 172% 154% 173% 227% 207% 308% 211% 181% 306% 211% 139% 111% 108% 388% 265% 188% 128% 120% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 83 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 74 Q17: CO Lottery Games played in the past week LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 69 94 13 72 80 92 Powerball 94 16% 11CDEf 11 31% 9% 23 14% 12 10% 11 16% 26CDEf 15 28% 19% 6H 46% 19 26% 21 26% 74MNOP 15NOP 80% 23% Scratch Games 77 13% 8CDE 23% 4 3% 16C 10% 11c 9% 14CDE 20% 24CDE 26% 25 31% 5 38% 22 31% 25 31% 32MNOP 12P 35% 18% Lotto 67 11% 8CDEf 10 23% 8% 16 10% 10 8% 7 10% 16cE 17% 11 14% 4k 31% 16k 22% 9 11% 42MNOP 12NOP 46% 18% - 7NP 7% 6 2% Mega Millions 66 11% 8CdE 23% 4 3% 19C 12% 10 8% 8C 12% 17CE 18% 13 16% 6HJK 46% 14 19% 12 15% 46MNOP 14NOP 50% 22% 3P 3% 2 2% Cash 5 24 4% 7CDEF 20% 1 1% 2 1% 3 2% 2 3% 5 6% 5HJK 38% 7k 10% 2 3% 17MNOP 18% 4noP 6% 1 1% MatchPlay 16 3% 3CDe 9% 1 1% 2 1% 3 2% 2 3% 4 5% 3HJK 23% 4 6% 3 4% 13mNOP 14% 3NOP 5% NONE/NOT STATED(NET) ----------None Not Stated Sigma 600 35 119 161 431 72% 17 49% 91 15% 6 17% 10 8% 340 57% 11 31% 91BDFG 92BfG 76% 57% 122 101BDF 119BFG 101BdFG 85%G 74% 83% 27C 17% 9CDEf 10% 5cd 5% 81 41 59% 52 55% 44 54% 5 38% 40 56% 42 53% 10 11% 16 13% 10 14% 22CE 23% 29K 36% 2 15% 19K 26% 8 10% 7 8% 85BDFG 70% 31g 45% 30 32% 15 19% 3 23% 21 29% 34Hj 43% 3 3% 65 63 27 38RSTU 19STU 81% 43% 9U 14% 3 11% 24 6% 19SU 40% 12U 19% 6U 22% 25 6% 30RSTU 13STU 64% 30% 4 6% 1 4% 19 5% 1 * 42RSTU 17STU 89% 39% 6U 10% - - 1 1% 1 * 12RSTU 26% 3U 7% 3u 5% - 6 1% - - - 12RSTU 26% 2sU 5% - 1U 4% 1 * 32L 49% 84LM 83% 77LM 82% 26LOP 40% 33LOP 33% 9 10% 51LM 50% 68LMN 210LMNO 72% 86% 6 9% 101 5OP 5% 10 10% 94 245 - - 10p 11% 13 5% 225LMNO 92% 15 6% 47 44 14U 32% 2 4% 11Q 25% 41QR 65% 17QR 63% 2 4% 10Q 23% 19QtU 30% 3 11% 22QR 35% 14QR 52% - 1 2% 418 360QRST 86% 57q 14% 303QRST 72% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----775 62 132 197 150 85 149 117 34 122 114 234 92 103 97 246 155 79 75 28 435 130% 177% 109% 122% 122% 123% 159% 146% 260% 169% 143% 254% 141% 102% 103% 99% 330% 181% 119% 104% 104% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 84 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 75 Q17: CO Lottery Games played in the past week LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED CO LOTTERY GAMES IN THE PAST MONTH 260 24 28 69 37 38 64 66 10 51 46 89 59 50 26 35 47 43 41 13 115 38RSTU 19SU 81% 44% 9 22% 3 23% 24 21% 12 29% 6u 46% 25 22% Powerball 94 36% 11 46% 11 39% 23 33% 12 32% 11 29% 26 41% 15 23% 6H 60% 19h 37% 21H 46% 74MNOP 15NOP 83% 25% 5p 10% - - Scratch Games 77 30% 8 33% 4 14% 16 23% 11 30% 14C 37% 24Cd 38% 25 38% 5 50% 22 43% 25h 54% 32MN 36% 10 20% 10mn 38% 13mn 37% 19U 40% Lotto 67 26% 8 33% 10 36% 16 23% 10 27% 7 18% 16 25% 11 17% 4h 40% 16h 31% 9 20% 42MNoP 12N 47% 20% - 7N 27% 6N 17% 30RSTU 13Su 64% 30% 4 10% 1 8% 19 17% Mega Millions 66 25% 8 33% 4 14% 19 28% 10 27% 8 21% 17 27% 13 20% 6HjK 60% 14 27% 12 26% 46MNOP 14NoP 52% 24% 3 6% 2 8% 1 3% 42RSTU 17STU 89% 40% 6U 15% - - Cash 5 24 9% 7CDEF 29% 1 4% 2 3% 3 8% 2 5% 9D 14% 5 8% 5HJK 50% 7 14% 2 4% 17MNoP 19% 4 7% 1 2% 1 4% 1 3% 12RSTU 26% 3 7% 3 7% - 6 5% MatchPlay 16 6% 3d 13% 1 4% 2 3% 3 8% 2 5% 5 8% 4 6% 3HjK 30% 4 8% 3 7% 13mNOP 15% 3 5% - - - 12RSU 26% 2 5% - 1su 8% 1 1% 91 35% 6 25% 10 36% 27 39% 16 43% 10 26% 22 34% 29K 44% 2 20% 19K 37% 8 17% 7 8% 26L 44% 33LMOP 9L 66% 35% 15L 43% 2 4% 10Q 23% 19QR 46% 3Q 23% 57QRt 50% 91 35% 6 25% 10 36% 27 39% 16 43% 10 26% 22 34% 29K 44% 2 20% 19K 37% 8 17% 7 8% 26L 44% 33LMOP 9L 66% 35% 15L 43% 2 4% 10Q 23% 19QR 46% 3Q 23% 57QRt 50% NONE/NOT STATED(NET) ----------None Sigma 12 20% 14 33% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----435 51 41 105 65 54 119 102 31 101 80 231 86 52 29 36 155 78 53 14 132 167% 212% 147% 152% 175% 141% 187% 156% 310% 197% 174% 260% 145% 104% 112% 103% 330% 182% 129% 108% 116% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 85 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 76 Q18: Outlets where CO lottery tickets are purchased regularly LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 69 94 81 13 72 80 92 65 47 44 63 27 418 Convenience Stores 266 44% 22CDe 63% 26 22% 67C 42% 54C 44% 41CDE 59% 56CDE 60% 60 74% 9 69% 49 68% 62 78% 65OP 71% 49OP 75% 67OP 66% 41P 44% 42 17% 35U 74% 31U 70% 47U 75% 18U 67% 134 32% Grocery 198 33% 15C 43% 25 21% 56C 35% 35 29% 23c 33% 44CdEf 41 47% 51% 9jk 69% 31 43% 35 44% 54OP 59% 36OP 55% 50OP 50% 17 18% 40 16% 29TU 62% 32sTU 73% 34tU 54% 9 33% 94 22% 35 6% 3C 9% 1 1% 9C 6% 7C 6% 7C 10% 12H 17% 9 11% 14nOP 15% 7OP 11% 7OP 7% 1 1% 6 2% 7U 15% 6U 14% 8U 13% 2 7% 12 3% - - 1 1% - 17 3% 1 3% 2 2% 5 3% 3 2% 215 36% 6 17% Liquor Stores Restaurant/Bar Other Outlets Not Stated Sigma 4 1% 119 161 75BDEF 63BFG 63%G 39% 122 46BFG 38% 101 94 245 8C 9% 5 6% 2 15% - 3cE 3% - - 2 3% 2 3% 2P 2% - 2P 2% - - 2U 4% - 2U 3% - - 2 3% 4 4% 3 4% 1 8% 4 6% 5 6% 6P 7% 5oP 8% 4P 4% 2P 2% - 4U 9% 2 5% 4U 6% - 7 2% 15g 22% 10 11% - - - - - - - - - - 40LMN 175LMNO 43% 71% 5QRS 210QRST 19% 50% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----735 47 129 201 145 88 125 109 21 98 113 141 97 130 101 263 77 71 95 34 457 123% 135% 109% 126% 119% 127% 134% 135% 161% 137% 142% 154% 149% 129% 108% 106% 164% 162% 151% 126% 109% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 86 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 77 Q18: Outlets where CO lottery tickets are purchased regularly LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED CO LOTTERY GAMES IN THE PAST YEAR 385 29 44 98 76 54 84 81 13 72 80 92 65 Convenience Stores 266 69% 22 76% 26 59% 67 68% 54 71% 41c 76% 56 67% 60 74% 9 69% 49 68% 62 78% 65 71% 49p 75% Grocery 198 51% 15 52% 25 57% 56f 57% 35 46% 23 43% 44 52% 41 51% 9jk 69% 31 43% 35 44% 54O 59% 35 9% 3 10% 1 2% 9 9% 7 9% 7c 13% 8 10% 5 6% 2 15% 12H 17% 9 11% - - 1 1% - - 3e 4% - - 2 3% 1 3% 2 5% 5 5% 3 4% 2 4% 4 5% 3 4% 1 8% 4 6% Liquor Stores Restaurant/Bar Other Outlets Sigma 4 1% 17 4% 101 54 70 47 44 63 22 208 67 66% 41p 76% 42 60% 35 74% 31 70% 47 75% 18 82% 134 64% 36O 55% 50O 50% 17 31% 40O 57% 29U 62% 32sTU 73% 34 54% 9 41% 94 45% 14nO 15% 7o 11% 7 7% 1 2% 6 9% 7U 15% 6u 14% 8u 13% 2 9% 12 6% 2 3% 2 2% - 2 2% - - 2U 4% - 2U 3% - - 5 6% 6P 7% 5P 8% 4p 4% 2 4% - 4 9% 2 5% 4 6% - 7 3% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----520 41 54 138 99 73 115 109 21 98 113 141 97 130 61 88 77 71 95 29 247 134% 141% 123% 140% 130% 136% 138% 135% 161% 137% 142% 154% 149% 129% 113% 126% 164% 162% 151% 132% 118% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 87 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 78 Q18AW4. Outlets available LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED CO LOTTERY GAMES IN THE PAST YEAR 385 29 44 98 76 54 84 81 13 72 80 92 65 Yes 362 94% 24 83% 38 86% 95BC 97% 73Bc 96% 53BC 98% 79b 94% 76 94% 12 92% 68 94% 79 99% 85 92% 60 92% 3 3% 3 4% 1 2% 5 6% 5 6% 1 8% 4 6% 1 1% 7 8% 5 8% No Sigma 23 6% 5DEFg 6DeF 17% 14% 101 54 70 47 44 63 22 96 95% 52 96% 66 94% 43 91% 41 93% 58 92% 22 100% 5 5% 2 4% 4 6% 4 9% 3 7% 5 8% - 208 197 95% 11 5% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----385 29 44 98 76 54 84 81 13 72 80 92 65 101 54 70 47 44 63 22 208 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 88 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 79 Q18BW4. Where else LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED CO LOTTERY GAMES IN THE PAST YEAR 385 29 44 98 76 54 84 81 13 72 80 92 65 101 54 70 47 44 63 Department/department discount stores (Target, Walmart) 25 6% 1 3% 3 7% 5 5% 3 4% 3 6% 10de 12% 7 9% - 4 6% 7 9% 4 4% 4 6% 6 6% 5 9% 6 9% 2 4% 3 7% 7 11% Online 21 5% 1 3% 1 2% 3 3% 5 7% 5 9% 6 7% 6 7% 1 8% 2 3% 3 4% 3 3% 4 6% 5 5% 4 7% 4 6% 1 2% 3 7% Gas stations 17 4% 1 3% 2 5% 3 3% 5 7% 2 4% 4 5% 4 5% - 1 1% 6j 8% 6 7% 3 5% 4 4% 1 2% 3 4% 2 4% Vending machines 10 3% 1 3% 1 2% 2 2% 1 1% 4eg 7% 1 1% 4 5% - 1 1% 2 3% 3 3% - 5m 5% 1 2% 1 1% 22 208 - 13 6% 4 6% 2 9% 11 5% 2 5% 2 3% 2 9% 9 4% - 3q 7% 1 2% - 6 3% Kiosks 7 2% - - 1 1% 1 1% 3d 6% 2 2% 2 2% - - 3j 4% 5NP 5% 1 2% - 1 2% - 2 4% - - - 5 2% Drug stores 5 1% - - 1 1% 1 1% - 3 4% 2 2% - 1 1% 1 1% 1 1% 1 2% 2 2% 1 2% - 1 2% - 1 2% - 3 1% Post office 5 1% - 1 2% 1 1% 1 1% 1 2% 1 1% 2 2% - 1 1% - 2 2% - 3 3% - - 1 2% 2U 5% 1 2% - 1 * Bowling alleys 3 1% - 1 2% 1 1% 1 1% - - 1 1% - - 1 1% 1 1% 1 2% - - 1 1% - - 1 2% - 2 1% Casinos 3 1% - - 1 1% - 2eg 4% - 2 2% - - 1 1% - 1 2% 2 2% - - - 2U 5% 1u 2% - - Churches 3 1% 1d 3% - - - - 2 2% - - 2 3% 1 1% 2 2% - - 1 2% - - 1 2% - - 2 1% Airport 2 1% - - 1 1% - - 1 1% 1 1% - 1 1% - - - - 1 2% 1 1% 1U 2% - - 1sU 5% - 9 31% 23b 52% 45 46% 40bg 53% 25 46% 32 38% 31 38% 4EF 14% 6EF 14% 11EF 11% 1 1% 1 2% 9Ef 11% 6 7% - 1 2% 1 1% 1 1% - 1 1% 1 1% 11cefG 8 38% 18% 25 26% 16 21% 14 17% 16 20% Current places very accessible and enough/no other place/no other place necessary Other Doesn't matter Can't think of anywhere else/don"t know 174 45% 32 8% 4 1% 84 22% 10 19% 4 31% 31 43% 39 49% 43 47% 32 49% 43 43% 26 48% 29 41% 25 53% 18 41% 25 40% 9 41% 96 46% 4HJK 31% 7 10% 6 8% 9 10% 7 11% 7 7% 4 7% 5 7% 3 6% 5 11% 8 13% 1 5% 15 7% - - 1 1% - - 2 2% - 1 1% - - - 1s 5% 3 1% 4 31% 22K 31% 15 16% 13 20% 27l 27% 10 19% 19l 27% 10 21% 8 18% 15 24% 6 27% 45 22% 12 15% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 89 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 79 (continued) Q18BW4. Where else LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) Sigma ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----395 29 47 101 76 56 86 85 13 73 83 94 67 106 55 70 48 47 66 22 211 102% 98% 106% 103% 99% 105% 102% 102% 101% 101% 105% 101% 105% 106% 102% 98% 100% 108% 107% 101% 99% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 90 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 80 Q19: Issues faced at lottery retail stores LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED CO LOTTERY GAMES IN THE PAST YEAR 385 29 44 98 76 54 84 81 13 72 80 92 65 101 54 70 47 44 63 22 208 Scratch Games you wanted to play were unavailable 85 22% 8C 28% 4 9% 20c 20% 14 18% 13c 24% 26Ce 31% 31 38% 6 46% 19 26% 22 28% 29NP 32% 14 22% 18 18% 11 20% 12 17% 13u 28% 15U 34% 16u 25% 8U 36% 33 16% Drawing Game terminals were not working 68 18% 7e 24% 8 18% 17 17% 8 11% 10 19% 18e 21% 21 26% 3 23% 11 15% 14 18% 37MNOP 10N 40% 15% 5 5% 9N 17% 7 10% 20STU 43% 14STU 32% 8 13% 2 9% 24 12% Lottery retailer/ employee had little knowledge about games 35 9% 4f 14% 4 9% 11 11% 6 8% 2 4% 8 10% 8 10% 3K 23% 6 8% 5 6% 8 9% 6 9% 6 6% 9N 17% 6 9% 5 11% 6 14% 6 10% 1 5% 17 8% Scratch Game tickets in the dispensers were not visible 33 9% 5Cd 17% 1 2% 6 6% 6 8% 6c 11% 9c 11% 14K 17% 3K 23% 8k 11% 3 4% 13N 14% 5 8% 4 4% 4 7% 5 7% 7tU 15% 8TU 18% 5 8% - 13 6% Lottery Game instructions were unclear 22 6% 3f 10% 1 2% 4 4% 6 8% 1 2% 7 8% 2 2% 2 3% 5 6% 5 5% 3 5% 6 6% 3 6% 5 7% 5u 11% 3 7% 4 6% 2 9% 8 4% Incorrect numbers were displayed at location 6 2% - 2G 5% 3 3% 1 1% - - 3 4% - 1 1% 1 1% 4p 4% 1 2% 1 1% - - 2U 4% 2U 5% 2U 3% - - 9 2% 1 3% 1 2% 1 1% 2 3% - 4 5% - - 3h 4% 3h 4% 2 2% - 2 2% 3m 6% 2 3% 1 2% - 2 3% 1 5% 5 2% 235 61% 14 48% 33BG 75% 60 61% 53BG 70% 32 59% 43 51% 36 44% 6 46% 43h 60% 46h 58% 44 48% 42L 65% 73LO 72% 30 56% 45L 64% 22 47% 22 50% 35 56% 12 55% Other None of the above Sigma 3HJK 23% 143QRs 69% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----493 42 54 122 96 64 115 115 24 93 99 142 81 115 69 82 75 70 78 26 243 129% 144% 122% 123% 127% 119% 137% 141% 184% 128% 125% 154% 126% 114% 129% 117% 161% 160% 124% 119% 117% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 91 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 81 Q20W4. Reason for not playing CO lottery in the past year LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE NOT PLAYED CO LOTTERY IN THE PAST YEAR 56 - 15 14 16 6 5 - - - - - - - 40 16 - - - 5 Don't have the money 30 54% - 10 67% 8 57% Poor chance of winning/odds are bad 20 36% - 10DFG 67% Was not winning/kept losing 19 34% - 8g 53% Waste of money 18 32% - 12DEFG 80% I just don't think about playing 18 32% - Too few winners/low payoff 11 20% Not interested/it doesn't appeal to me/not fun Prefer casinos/horse racing/other types of gambling 6 38% 2 33% 4 80% - - - - - - - 22 55% 8 50% - - - 3 60% 27 53% 3 21% 7fg 44% - - - - - - - - - 15 38% 5 31% - - - 1 20% 19 37% 5 36% 5 31% 1 17% - - - - - - - - 15 38% 4 25% - - - 3 60% 16 31% - 5D 31% 1 17% - - - - - - - - 12 30% 6 38% - - - - 18 35% 5 33% 4 29% 7g 44% 2 33% - - - - - - - - 10 25% 8o 50% - - - - 18 35% - 3 20% 3 21% 4 25% 1 17% - - - - - - - - 7 18% 4 25% - - - 1 20% 10 20% 10 18% - 5d 33% 1 7% 4 25% - - - - - - - - - 7 18% 3 19% - - - - 10 20% 6 11% - 2 13% 1 7% 2 13% 1 17% - - - - - - - - 5 13% 1 6% - - - 1 20% 5 10% It's not for people like me 4 7% - 3d 20% - 1 6% - - - - - - - - - - 4O 25% - - - - 4 8% Not conveniently located 3 5% - - - 2 13% 1 17% - - - - - - - - 3 8% - - - - - 3 6% Too busy/don't have time 3 5% - 1 7% 1 7% - 1 17% - - - - - - - - 2 5% 1 6% - - - - 3 6% Exploits people 3 5% - 3de 20% - - - - - - - - - - - 2 5% 1 6% - - - - 3 6% The money doesn't go where promised 3 5% - 1 7% - 1 6% 1 17% - - - - - - - - 2 5% 1 6% - - - - 3 6% Another reason not listed 3 5% - 1 7% 1 7% - - 1e 20% - - - - - - - 3 8% - - - - - 3 6% Don't trust the Lottery 2 4% - 1 7% 1 7% - - - - - - - - - - 2 5% - - - - - 2 4% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 51 PAGE 92 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 81 (continued) Q20W4. Reason for not playing CO lottery in the past year LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) Don't know where the money goes 2 4% - 1 7% - 1 6% - - - - - - - - - 1 3% 1 6% - - - - 2 4% Don't know 1 2% - - - 1 6% - - - - - - - - - 1 3% - - - - - 1 2% ----- ----- ----- ------ ------ ----66 28 46 11 5 441% 199% 288% 185% 100% - ----- ----- ----- ----- ----- ----- ----- ----- ----109 47 277% 293% - ----- ----- Sigma ----- ----156 279% - ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% ----- ----9 147 180% 289% PAGE 93 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 82 Q21W4. Reason for never playing CO lottery LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE NEVER PLAYED CO LOTTERY 159 6 60 49 30 9 5 - - - - - - - - 30 50% 23 47% 14 47% 5 56% 2 40% - - - - - - - - 159 - - - - 159 77 48% - - - - 77 48% Don't have the money 77 48% 3 50% Waste of money 55 35% - 34BDEF 10 57%G 20% 10 33% 1 11% - - - - - - - - - 55 35% - - - - 55 35% Poor chance of winning/odds are bad 53 33% - 24bfg 40% 13 27% 15BDFG 50% 1 11% - - - - - - - - - 53 33% - - - - 53 33% I just don't think about playing 47 30% 1 17% 17 28% 15 31% 11 37% 1 11% 2 40% - - - - - - - - 47 30% - - - - 47 30% Not interested/it doesn't appeal to me/not fun 39 25% - 23bDEg 9 38% 18% 5 17% 2 22% - - - - - - - - - 39 25% - - - - 39 25% Too few winners/low payoff 27 17% 1 17% 16de 27% 6 12% 3 10% 1 11% - - - - - - - - - 27 17% - - - - 27 17% Was not winning/kept losing 20 13% - 6 10% 6 12% 6 20% 1 11% 1 20% - - - - - - - - 20 13% - - - - 20 13% It's not for people like me 18 11% - 12D 20% 3 6% 2 7% 1 11% - - - - - - - - - 18 11% - - - - 18 11% Too busy/don't have time 17 11% - 6 10% 6 12% 4 13% 1 11% - - - - - - - - - 17 11% - - - - 17 11% Don't know how to play 12 8% - 6 10% 2 4% 1 3% 2de 22% 1 20% - - - - - - - - 12 8% - - - - 12 8% Too much like gambling 10 6% 1dE 17% 8DE 13% 1 2% - - - - - - - - - - - 10 6% - - - - 10 6% Don't approve of lotteries/gambling 7 4% - 6de 10% 1 2% - - - - - - - - - - - 7 4% - - - - 7 4% Don't know 6 4% - 1 2% 3 6% 2 7% - - - - - - - - - - 6 4% - - - - 6 4% Prefer casinos/horse racing/other types of gambling 5 3% - 3 5% - 2d 7% - - - - - - - - - - 5 3% - - - - 5 3% Personal/religious beliefs/it's immoral 5 3% 1dE 17% 3 5% 1 2% - - - - - - - - - - - 5 3% - - - - 5 3% Exploits people 5 3% - 5D 8% - - - - - - - - - - - - 5 3% - - - - 5 3% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 94 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 82 (continued) Q21W4. Reason for never playing CO lottery LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) Not conveniently located 4 3% - - 1 2% 3C 10% - - - - - - - - - - 4 3% - - - - 4 3% The money doesn't go where promised 4 3% - 4d 7% - - - - - - - - - - - - 4 3% - - - - 4 3% None of my friends play 4 3% - 2 3% - 2d 7% - - - - - - - - - - 4 3% - - - - 4 3% Don't trust the Lottery 2 1% - 1 2% - - - - - - - - - - - 2 1% - - - - 2 1% Don't know where the money goes 2 1% - 1 2% 1 3% - - - - - - - - - - 2 1% - - - - 2 1% Another reason not listed 2 1% - 1 2% - - - - - - - - - - - 2 1% - - - - 2 1% ----- ----- ----- ----- ----- ------ ------ ----421 9 206 103 81 16 6 266% 152% 343% 209% 271% 177% 120% - ----- ----- ----- ----- ----- ----- ----- ----- ----421 266% - ----- ----- ----- ----421 266% Sigma 1CdE 17% 1CdE 17% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 95 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 83 Q22: Key reasons why play lottery LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED THE LOTTERY IN THE PAST YEAR 385 29 44 98 76 54 84 81 13 72 80 92 65 To win some money 308 80% 19 66% 34 77% 79b 81% 59 78% 45b 83% 72B 86% 73J 90% 12 92% 55 76% 70j 88% 77 84% 53 82% For entertainment or fun 195 51% 13C 45% 9 20% 51C 52% 42C 55% 33C 61% 47C 56% 53 65% 6 46% 39 54% 47 59% 48 52% As a chance to fulfill my dreams 176 46% 11 38% 19 43% 42 43% 30 39% 22 41% 52BCDE 44j 62%F 54% 8 62% 28 39% 43j 54% The money goes to good cause 91 24% 6 21% 5 11% 26C 27% 20c 26% 10 19% 24C 29% 23 28% 5 38% 18 25% It adds excitement to my life 74 19% 7C 24% 3 7% 19c 19% 11 14% 10c 19% 24CE 29% 18 22% 6hJk 46% My family or friends play 30 8% 4C 14% - 6c 6% 6c 8% 5C 9% 5 6% 4HJk 31% There are always new games to play 28 7% - 1 2% 4 4% 1 1% I play in office pool at work 19 5% 2f 7% 3f 7% 6f 6% 5f 7% - 3 4% I have heard of local winners 12 3% - - 1 1% 1 1% 4cDe 7% Other 7 2% - 2 5% 2 2% 1 1% No reason 9 2% - 2G 5% 3 3% Don't Know 2 1% 1dg 3% - - Sigma 54 70 47 44 63 22 208 78 77% 45 83% 53 76% 40 85% 37 84% 54 86% 17 77% 159 76% 32 49% 52 51% 24 44% 37 53% 23 49% 25 57% 38u 60% 11 50% 97 47% 61NOP 66% 36NoP 55% 38 38% 21 39% 19 27% 37RSTU 26TU 79% 59% 34tU 54% 7 32% 71 34% 22 28% 30NoP 33% 21Nop 32% 17 17% 10 19% 13 19% 15U 32% 18sU 41% 15 24% 6 27% 37 18% 13 18% 17 21% 26noP 28% 13 20% 18 18% 8 15% 8 11% 17sU 36% 12U 27% 13 21% 4 18% 28 13% 3 4% 10j 13% 10Np 11% 7Np 11% 3 3% 8NP 15% 2 3% 7U 15% 3 7% 8U 13% 2 9% 9 4% 1 8% 4 6% 10 13% 8 9% 5 8% 6 6% 5 9% 4 6% 3 6% 3 7% 7 11% 4U 18% 11 5% 3 4% 2h 15% 5 7% 4 5% 8OP 9% 2 3% 7Op 7% - 1 1% 6StU 13% 3 7% 1 2% - 9 4% 6cDe 7% 3 4% 2hjk 15% 2 3% 3 4% 4 4% 3 5% 1 1% 2 4% 2 3% 4sU 9% 2 5% 1 2% - 5 2% 1 2% 1 1% 2 2% - 1 1% 2 3% 2 2% 1 2% 1 1% 1 2% 2 3% 2 4% - 2 3% 1 5% 2 1% 1 1% 3G 6% - - - 2 3% 1 1% 1 1% - 4 4% 1 2% 3m 4% 1 2% - - 1s 5% 7 3% 1 1% - - - - - - - - - 1 2% 1 1% - - - - 2 1% 12BCDE 22% 9C 11% 10bcDE 8 12% 10% 101 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----951 63 78 239 178 145 248 232 46 170 229 275 173 225 126 145 155 129 173 53 437 248% 218% 177% 244% 232% 269% 297% 285% 353% 236% 289% 299% 267% 223% 234% 207% 330% 294% 276% 241% 208% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 96 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 84 Q23: Likelihood to purchase CO games in the future LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 69 94 13 72 80 92 65 44 63 27 418 TOP 2 BOX(5/4) -------------- 378 63% 29CDE 83% 31 26% 96C 60% 76C 62% 57CDE 83% 89BCDE 73 95%F 90% 12 92% 62 86% 74 93% 90NOP 98% 62NOP 95% 85OP 84% 51P 54% 88 36% 47STU 100% 43sTU 98% 56U 89% 21U 78% 210 50% 5 Definitely Purchase 241 40% 24CDE 69% 13 11% 56C 35% 38C 31% 42CDE 61% 68CDE 72% 57j 70% 10 77% 41 57% 54 68% 78NOP 85% 49NOP 75% 48OP 48% 26P 28% 39 16% 41STU 87% 36sTU 82% 41U 65% 13U 48% 109 26% 4 Probably Purchase 137 23% 5 14% 18 15% 40C 25% 38BC 31% 15 22% 21 22% 16 20% 2 15% 21 29% 20 25% 12 13% 13 20% 37LMP 37% 25L 27% 49 20% 6 13% 7 16% 15 24% 8q 30% 101q 24% 123 21% 5G 14% 32FG 27% 42FG 26% 31FG 25% 9G 13% 4 4% 7 9% 1 8% 8 11% 6 8% 1 1% 3 5% 14Lm 14% 36LMNp 68LMN 38% 28% - - 7QR 11% 5QR 19% 111QRS 27% 99 17% 1 3% 56BDEF 23bFG 47%G 14% 15fG 12% 3 4% 1 1% 1 1% - 2 3% - 1 1% - 2 2% 7LMn 7% 89LMNO 36% - 1 2% - 1 4% 97QRST 23% 2 Probably Not Purchase 69 12% 1 3% 34BDEF 17FG 29%G 11% 15FG 12% 1 1% 1 1% 1 1% - 2 3% - 1 1% - 2 2% 4m 4% 62LMNO 25% - 1 2% - 1 4% 67QRSt 16% 1 Definitely Not Purchase 30 5% - 22BDEFG 6Eg 18% 4% - 2eg 3% - - - - - - - - 3ln 3% 27LMNO 11% - - - - 30qrS 7% 4.36CDE 4.66CD 4.59 EF 1.0 0.6 0.7 0.1 0.1 0.1 4.69 4.40 0.6 0.2 0.8 0.1 3 Might or Might Not Purchase BOT 2 BOX(1/2) -------------- MEAN Std Dev. Std Err. Sigma 3.82 1.2 0.0 119 4.49CD 2.71 E 0.9 1.2 0.1 0.1 161 122 3.76C 3.81C 1.1 0.1 1.0 0.1 81 4.60j 0.6 0.1 101 94 4.82NO 4.71NO 4.30OP 3.71P P P 0.5 0.6 0.8 1.0 0.1 0.1 0.1 0.1 245 3.04 1.2 0.1 47 4.87ST 4.77sT 4.54tU 4.22U U U 0.3 0.6 0.7 0.9 0.0 0.1 0.1 0.2 3.46 1.2 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 101% 100% 100% 101% 99% 100% 99% 100% 100% 100% 101% 100% 100% 101% 100% 100% 100% 100% 100% 101% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 97 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 85 Q24: How often play scratch games LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR ONCE A WEEK OR MORE OFTEN(NET) --------------(365) Daily 246 54 22% 5 2% 16 6CDE 38% - 20 61 48 37 64 81 13 72 80 58 1 5% 7 11% 6 13% 13CDE 35% 21CDE 33% 22 27% 2 15% 12 17% 18 23% 25MNOP 9 43% 23% 1d 5% - 1 2% 1 3% 2 3% - - 3 5% 2 4% 6cde 16% 10cde 16% 10 12% 2 15% 6 8% 6bc 16% 9c 14% 8 10% - 4j 5% 1 1% 40 55 37 54 33 31 40 14 127 6 11% 5 14% 9 17% 14rU 42% 7 23% 12U 30% 4 29% 17 13% - - 2 4% 2 6% - 1 3% - 2 2% 3n 5% - 9 11% 15NOP 26% 5 13% 2 4% 1 3% 4 7% 9rU 27% 3 10% 5 13% 2 14% 8 6% 6 8% 8 10% 7 12% 4 10% 4 7% 4 11% 3 6% 3 9% 4 13% 6u 15% 2 14% 7 6% (182) Between 2 to 5 times per week 27 11% (052) Once a week 22 9% - - 4 7% 3 6% 2 TO 3 TIMES A MONTH AND ONCE A MONTH(NET) ---------------- 85 35% 6 38% 9 45% 25e 41% 12 25% 12 32% 21 33% 33 41% 4 31% 25 35% 23 29% 21 36% 17 43% 16 29% 11 30% 19 35% 10 30% 16qU 52% 15 38% 5 36% 39 31% (30) 2 or 3 times per month 46 19% 2 13% 1 5% 13 21% 9 19% 7 19% 14c 22% 17i 21% - 14i 19% 15i 19% 11 19% 8 20% 9 16% 8 22% 10 19% 4 12% 11QsU 35% 7 18% 4 29% 20 16% (12) Once a month 39 16% 4E 25% 8dEFG 12E 40% 20% 3 6% 5 14% 7 11% 16k 20% 4K 31% 11 15% 8 10% 10 17% 9o 23% 7 13% 3 8% 9 17% 6 18% 5 16% 8 20% 1 7% 19 15% ONCE EVERY 2 MONTHS OR LESS OFTEN(NET) -------------- 104 42% 4 25% 10 50% 28 46% 29BFG 60% 12 32% 21 33% 26 32% 7 54% 33h 46% 38H 48% 11 19% 13 33% 33LM 60% 20Lm 54% 26L 48% 9 27% 8 26% 12 30% 5 36% 70QRS 55% (6) Once every 2 months 29 12% 2 13% 2 10% 10g 16% 6 13% 5 14% 4 6% 7 9% 3 23% 9 13% 10 13% 2 3% 4 10% 13Lmo 24% 3 8% 7l 13% 1 3% 2 6% 4 10% 2 14% 20q 16% (3) Once every 3-6 months 51 21% 2 13% 4 20% 12 20% 14f 29% 5 14% 14 22% 16 20% 3 23% 13 18% 19 24% 7 12% 8 20% 13 24% 11L 30% 11 20% 6 18% 5 16% 4 10% 2 14% 34S 27% (1) About once a year 24 10% - 4bfG 20% 6 10% 9bfG 19% 2 5% 3 5% 3 4% 1 8% 11H 15% 9h 11% 2 3% 1 3% 7lm 13% 6LM 16% 8LM 15% 2 6% 1 3% 4 10% 1 7% 16 13% 3 1% - 1 2% - 1 2% - - 2 3% 1 1% 1 2% 1 3% - 1 3% - - 1 3% - 1 1% Don't Know MEAN Std Dev. Std Err. 41.49 71.9 4.6 6CDEfg 38% - 76.13c 25.95 DE 85.0 80.1 21.3 17.9 1 2% 23.17 27.19 39.5 5.1 62.9 9.2 56.38De 57.00D 55.44J 33.85 E 81.3 83.4 90.5 65.9 13.4 10.5 10.1 18.3 29.43 39.13 49.5 5.9 66.7 7.5 82.00M 38.85N 19.09 NOP o 98.5 57.7 35.2 13.1 9.2 4.7 ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 20.08 32.6 5.4 - 38.98n 83.09R 37.81 U 79.6 104.5 50.5 10.8 18.2 9.1 49.56u 44.21 77.3 12.4 60.8 16.3 28.70 61.2 5.5 PAGE 98 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 85 (continued) Q24: How often play scratch games LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) Sigma ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 101% 102% 100% 101% 100% 101% 101% 101% 100% 99% 100% 99% 102% 101% 101% 101% 99% 99% 102% 99% 102% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 99 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 86 Q25a. How often purchase scratch game tickets $1 LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR 246 16 20 61 48 37 64 81 13 72 80 58 1 5% 8 13% 8 17% 8 22% 18CD 28% 17 21% 4 31% 12 17% 17 21% 27MNOP 10NOp 47% 25% Every week 50 20% 7CDE 44% Every Month 84 34% 4 25% 7 35% 28E 46% 9 19% 15E 41% 21e 33% 28 35% 2 15% 23 32% 31 39% 12 21% Every Year 85 35% 2 13% 9BF 45% 22bf 36% 25BdFG 52% 7 19% 20 31% 23 28% 6 46% 30h 42% 26 33% Never 27 11% 3d 19% 3 15% 3 5% 6 13% 7D 19% 5 8% 13k 16% 1 8% 7 10% 6 8% Sigma 40 55 37 54 33 31 40 14 127 5 9% 2 5% 6 11% 15tU 45% 10U 32% 11U 28% 2 14% 12 9% 16L 40% 20l 36% 15L 41% 19l 35% 6 18% 11 35% 14 35% 9QrsU 43q 64% 34% 13 22% 11 28% 23L 42% 17Lm 46% 21l 39% 10 30% 8 26% 12 30% 2 14% 53T 42% 6 10% 3 8% 7 13% 3 8% 8 15% 2 6% 2 6% 3 8% 1 7% 19 15% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 100% 101% 100% 100% 101% 101% 100% 100% 100% 101% 101% 100% 101% 100% 100% 100% 99% 99% 101% 99% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 100 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 87 Q25a. How often purchase scratch game tickets $2 LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR 246 16 Every week 36 15% 5CDE 31% Every Month 75 30% Every Year Never Sigma 20 61 48 37 64 81 13 72 80 58 8De 22% 16cDE 25% 13 16% 4J 31% 7 10% 12 15% 20MNOP 6 34% 15% 1 5% 2 3% 4 8% 4 25% 3 15% 26CE 43% 7 15% 13E 35% 22E 34% 26 32% 4 31% 18 25% 27 34% 19 33% 89 36% 5 31% 9 45% 20 33% 26DFG 54% 10 27% 19 30% 29 36% 5 38% 25 35% 30 38% 46 19% 2 13% 7G 35% 13 21% 11g 23% 6 16% 7 11% 13 16% - 22HIK 31% 11 14% 40 55 37 54 33 31 40 14 127 3 5% 3 8% 4 7% 10U 30% 7U 23% 9U 23% 2 14% 8 6% 13 33% 18 33% 11 30% 12 22% 12 36% 11 35% 14 35% 6 43% 31 24% 13 22% 16l 40% 24L 44% 15l 41% 21l 39% 8 24% 11 35% 12 30% 3 21% 55Q 43% 6 10% 5 13% 10 18% 8 22% 17LM 31% 3 9% 2 6% 5 13% 3 21% 33QRs 26% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 100% 100% 100% 100% 100% 100% 100% 100% 100% 101% 101% 99% 101% 100% 101% 99% 99% 99% 101% 99% 99% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 101 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 88 Q25a. How often purchase scratch game tickets $3 LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR 246 16 20 61 48 37 64 81 13 72 80 Every week 21 9% 1 6% 1 5% 3 5% 2 4% 4 11% 10de 16% 8 10% 2 15% 5 7% 6 8% Every Month 51 21% 4 25% 2 10% 14 23% 7 15% 9 24% 15 23% 19 23% 3 23% 14 19% 15 19% Every Year 85 35% 7 44% 7 35% 20 33% 20 42% 13 35% 18 28% 31 38% 4 31% 23 32% Never 89 36% 4 25% 10 50% 24 39% 19 40% 11 30% 21 33% 23 28% 4 31% 30h 42% Sigma 58 15MNOP 26% 40 55 37 54 33 7rU 21% 31 40 14 127 2 6% 5U 13% 3U 21% 4 3% 1 3% 2 4% 1 3% 2 4% 10 17% 8 20% 13 24% 9 24% 9 17% 6 18% 10U 32% 12U 30% 2 14% 20 16% 27 34% 18 31% 12 30% 23 42% 14 38% 18 33% 12 36% 11 35% 11 28% 5 36% 46 36% 32 40% 15 26% 19L 48% 17 31% 13 35% 25L 46% 8 24% 8 26% 12 30% 4 29% 57Qrs 45% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 101% 100% 100% 100% 101% 100% 100% 99% 100% 100% 101% 100% 101% 101% 100% 100% 99% 99% 101% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 102 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 89 Q25a. How often purchase scratch game tickets $5 LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR 246 16 20 61 48 37 64 81 13 72 80 Every week 16 7% 1 6% - 2 3% 3 6% 3 8% 7d 11% 5 6% 1 8% 6 8% 4 5% Every Month 47 19% 5e 31% 2 10% 9 15% 5 10% 9e 24% 17E 27% 19 23% 3 23% 10 14% 15 19% Every Year 88 36% 4 25% 8 40% 23 38% 23fg 48% 10 27% 20 31% 25 31% 6 46% 26 36% Never 95 39% 6 38% 10 50% 27 44% 17 35% 15 41% 20 31% 32 40% 3 23% 30 42% Sigma 58 12MNOP 21% 40 55 37 54 - 1 2% 2 5% 1 2% 14p 24% 11P 28% 11 20% 5 14% 6 11% 31 39% 16 28% 12 30% 26Lm 47% 15 41% 30 38% 16 28% 17 43% 17 31% 15 41% 33 7RsU 21% 31 40 14 127 1 3% 3 8% 1 7% 4 3% 4 12% 12QU 39% 14QU 35% 2 14% 14 11% 18 33% 12 36% 9 29% 12 30% 6 43% 49 39% 29LN 54% 10 30% 9 29% 11 28% 5 36% 60qrS 47% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 101% 100% 100% 100% 99% 100% 100% 100% 100% 100% 101% 101% 101% 100% 101% 100% 99% 100% 101% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 103 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 90 Q25a. How often purchase scratch game tickets $10 LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR Every week 246 9 4% 16 2eF 13% 20 61 48 - 2 3% 1 2% 37 - 64 4 6% 81 - 13 72 80 58 40 55 37 54 33 31 40 14 127 2Hk 15% 4H 6% 3h 4% 6nOp 10% 1 3% 1 2% - 1 2% 5RU 15% - 2 5% - 2 2% 8 6% Every Month 22 9% - 1 5% 2 3% 5 10% 6bD 16% 8d 13% 10 12% 2 15% 4 6% 6 8% 9o 16% 3 8% 5 9% 1 3% 4 7% 3 9% 2 6% 8tU 20% - Every Year 53 22% 4 25% 4 20% 16e 26% 6 13% 7 19% 16 25% 19 23% 2 15% 12 17% 20 25% 12 21% 9 23% 16P 29% 8 22% 7 13% 5 15% 12QU 39% 9 23% 4 29% 23 18% 162 66% 10 63% 15 75% 41 67% 36G 75% 24 65% 36 56% 52 64% 7 54% 52 72% 51 64% 31 53% 27 68% 33 60% 28L 76% 42LN 78% 20 61% 17 55% 21 53% 10 71% 94RS 74% Never Sigma ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 101% 101% 100% 99% 100% 100% 100% 99% 99% 101% 101% 100% 102% 100% 101% 100% 100% 100% 101% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 104 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 91 Q25a. How often purchase scratch game tickets $20 LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR Every week 246 16 20 61 48 37 64 81 6 2% 1 6% - 1 2% 1 2% - 3 5% - Every Month 13 5% 1 6% 1 5% 3 5% 2 4% 2 5% 4 6% Every Year 39 16% 3 19% 3 15% 11e 18% 3 6% 7e 19% 188 76% 11 69% 16 80% 46 75% 42bG 88% 28 76% Never Sigma 13 72 80 58 40 55 37 54 33 31 40 14 127 1H 8% 3h 4% 2 3% 5moP 9% - 1 2% - - 4rU 12% - 1 3% - 1 1% 4 5% 2 15% 3 4% 4 5% 5o 9% 2 5% 3 5% - 3 6% 2 6% 4su 13% 1 3% - 5 4% 12e 19% 19K 23% 2 15% 10 14% 8 10% 11 19% 6 15% 12o 22% 3 8% 6 11% 4 12% 8U 26% 11U 28% 45 70% 58 72% 8 62% 56 78% 66i 83% 37 64% 32l 80% 39 71% 34LN 92% 45L 83% 23 70% 19 61% 27 68% 1 7% 15 12% 13qRs 106qRS 93% 83% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 99% 100% 100% 100% 100% 100% 100% 100% 100% 100% 101% 101% 100% 100% 100% 100% 100% 100% 102% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 105 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 92 Q25CW4. $5.00 Game Preference LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED $5 GAMES IN THE PAST WEEK OR PAST MONTH 63 6 2 11 Super Lemon-Lime Crossword 15 24% 1 17% - 2 18% Wheel of Fortune (ended) 15 24% 2 33% 1 50% Super Special Wild Bingo 12 19% 2d 33% Immortal Cash 9 14% Rageous Riches (ended) 12 24 24 2 25% 4 33% 6 25% 7 29% 4 36% 2 25% 3 25% 3 13% - - 3D 38% 2 17% 1 17% 1eF 50% 2 18% - 5 8% - - 1 9% High Octane (ended) 3 5% - - Reel Winner$ 2 3% - Fifty Large 1 2% $leigh Ride Riche$ 1 2% Sigma 8 4 16 19 26 11 12 7 7 11 13 17 3 18 1 25% 2 13% 5 26% 7 27% 3 27% 2 17% 2 29% 1 14% 2 18% 2 15% 4 24% - 6 33% 4 17% 1 25% 5 31% 5 26% 7 27% 1 9% 3 25% 2 29% 2 29% 3 27% 3 23% 3 18% - 6 33% 5 21% 4 17% 1 25% 3 19% 4 21% 5 19% 3 27% 1 8% 1 14% 2 29% 2 18% 2 15% 5u 29% 2rU 67% 1 6% - 5 21% 6k 25% - 2 13% 1 5% 4 15% - 2 17% 2m 29% 1 14% 2 18% 3 23% 1 6% 1 33% 2 11% 1 13% - 3 13% 1 4% 1 25% 2 13% 1 5% 2 8% 1 9% 2 17% - - 1 9% 2 15% 2 12% - - - - 2 17% 1 4% 1 4% - - 2 11% 1 4% 1 9% - - 1 14% - - 1 6% - 2 11% - 1 9% - 1 8% - 1 4% - 1 6% - - 1 9% 1 8% - - 1 9% - - - 1 6% - - - - - 1 4% - - - 1 5% - - 1 8% - - - - 1 6% - - - - 1 9% - - - - - 1 6% - - 1 9% - - - - 1 8% - - - ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----63 6 2 11 8 12 24 24 4 16 19 26 11 12 7 7 11 13 17 3 18 101% 100% 100% 99% 101% 100% 101% 100% 100% 101% 99% 100% 99% 100% 101% 100% 99% 99% 101% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 106 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 93 Q26: Amount spent last time played Scratch Games LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR 246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 1-5 130 53% 9 56% 10 50% 39G 64% 25 52% 18 49% 29 45% 42 52% 5 38% 42 58% 41 51% 27 47% 25 63% 26 47% 20 54% 31 57% 14 42% 19S 61% 14 35% 7 50% 75qS 59% 2 4% 4 11% 2 4% 2 6% 5u 16% 3 8% 1 7% 8 6% 7 13% 2 5% 11o 20% 6r 18% 1 3% 3 8% 1 7% 19r 15% - 3 6% - 3q 10% 2 5% - 7 6% - 1 3% 4Su 13% - - 5 4% 1 19 8% - 2 10% 8E 13% 1 2% 3 8% 5 8% 3 4% - 10H 14% 6 8% 5 9% 2 30 12% 1 6% 2 10% 11e 18% 3 6% 7e 19% 6 9% 7 9% 1 8% 12 17% 10 13% 6 10% 4 10% 3 12 5% 2G 13% 2g 10% 4 7% 2 4% 1 3% 1 2% 7k 9% - 3 4% 2 3% 1 2% 3o 8% 5lo 9% 4 10 4% 2F 13% 1 5% 2 3% 3 6% - 2 3% 5 6% - 1 1% 4 5% 3np 5% 3NP 8% - 5 59 24% 4 25% 3 15% 14 23% 16 33% 7 19% 15 23% 20 25% 4 31% 16 22% 19 24% 12 21% 9 23% 12 22% 10 27% 15 28% 5 15% 6 19% 6 15% 5 36% 36s 28% 6-10 62 25% 3 19% 3 15% 14 23% 10 21% 11 30% 21 33% 24 30% 3 23% 15 21% 20 25% 13 22% 11 28% 11 20% 12 32% 14 26% 9 27% 7 23% 13 33% 6u 43% 27 21% 11-20 33 13% 2 13% 4 20% 5 8% 5 10% 5 14% 12d 19% 7 9% 2 15% 9 13% 15h 19% 13mP 22% 3 8% 9p 16% 5 14% 3 6% 6 18% 4 13% 8 20% 1 7% 14 11% 21+ 19 8% 1 6% 3dg 15% 2 3% 8DG 17% 3 8% 2 3% 7 9% 2 15% 6 8% 4 5% 5o 9% 1 3% 8mO 15% - 5o 9% 3 9% 1 3% 4 10% - 11 9% 1eg 6% - 1 2% - - - 1 1% - - - - 1 2% - 1 2% 1U 3% - 1u 3% - - 12.23 13.2 1.9 5.00 9.43 9.8 1.6 6.00 9.98 13.1 1.6 6.00 10.81 19.4 2.3 5.00 9.64 9.5 1.1 5.00 6.87 5.9 1.1 5.00 13.38r 17.8 2.9 10.00 7.43 4.8 1.3 5.00 9.92 13.3 1.2 5.00 Don't know 2 1% 10.07 12.1 3.1 5.00 15.65d 23.2 5.2 5.00 7.88 15.5 2.0 5.00 10.20 13.9 1.5 5.00 1JK 8% 12.25 9.7 2.8 10.00 11.38m 16.3 2.1 6.00 6np 15% 127 MEAN Std Dev. Std Err. MEDIAN 10.30 14.4 0.9 5.00 Sigma ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 100% 101% 100% 100% 99% 101% 100% 102% 100% 100% 102% 100% 103% 101% 100% 101% 99% 100% 102% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 6.60 6.0 1.0 5.00 4NP 11% 13.50MO 7.27 17.6 4.8 2.4 0.8 6.00 5.00 10.85 16.9 2.3 5.00 12.75 20.9 3.7 9.00 PAGE 107 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 94 Q27: Amount spent on scratch games in a typical month LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR 246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 1-5 119 48% 6 38% 12fG 60% 37FG 61% 30bFG 63% 13 35% 21 33% 27 33% 7 54% 42H 58% 43H 54% 19 33% 18 45% 26 47% 22L 59% 33L 61% 13 39% 11 35% 10 25% 7s 50% 78QRS 61% 1 49 20% 1 6% 6b 30% 14 23% 13b 27% 5 14% 10 16% 6 7% 2 15% 24Hk 33% 17H 21% 6 10% 7 18% 10 18% 11L 30% 15L 28% 5 15% 2 6% 6 15% 2 14% 34R 27% 2 23 9% - 2 10% 8G 13% 6g 13% 5g 14% 2 3% 8 10% - 6 8% 9 11% 3 5% 3 8% 5 9% 5 14% 7 13% 3s 9% 2 6% - - 18S 14% 3 5 2% 1eg 6% - 3g 5% - 1 3% - 2 2% - 2 3% 1 1% - - 2 4% - 3l 6% - - - - 5 4% 4 2 1% - - - 2 4% - - - - 1 1% 1 1% 1 2% - 1 2% - - 1 3% - - - 1 1% 5 40 16% 4F 25% 4f 20% 12f 20% 9f 19% 2 5% 9 14% 11 14% 5HJ 38% 9 13% 15 19% 9 16% 8 20% 8 15% 6 16% 8 15% 4 12% 7 23% 4 10% 5qSu 36% 20 16% 6-10 41 17% 2 13% 4 20% 7 11% 7 15% 6 16% 15d 23% 21IjK 26% - 10 14% 10 13% 7 12% 9 23% 13p 24% 5 14% 6 11% 3 9% 5 16% 10q 25% 3 21% 20 16% 11-20 34 14% 4c 25% 1 5% 7 11% 5 10% 8 22% 9 14% 17J 21% 1 8% 6 8% 10 13% 9 16% 5 13% 6 11% 8 22% 6 11% 3 9% 7U 23% 10qU 25% 1 7% 12 9% 21-30 16 7% 1 6% - 4 7% 1 2% 4e 11% 6 9% 3 4% 1 8% 6 8% 6 8% 6Op 10% 4op 10% 5o 9% - 1 2% 1 3% 5qU 16% 3 8% - 7 6% 31-49 13 5% 1 6% 1 5% 2 3% 1 2% 3 8% 5 8% 5 6% 1 8% 2 3% 5 6% 6P 10% 3P 8% 3p 5% 1 3% - 4U 12% 2 6% 3u 8% 2U 14% 2 2% 50+ 23 9% 2 13% 2 10% 4 7% 4 8% 3 8% 8 13% 8 10% 3k 23% 6 8% 6 8% 11MNO 19% 1 3% 2 4% 1 3% 9RsU 27% 1 3% 4 10% 1 7% 8 6% MEAN Std Dev. Std Err. MEDIAN Sigma 22.68 45.75 18.50 23.26 14.60 21.22 24.58 23.07 56.1 3.6 8.00 121.9 30.5 10.00 38.4 8.6 5.00 73.7 9.4 5.00 31.0 4.5 5.00 34.2 5.6 10.00 38.6 4.8 10.00 42.2 4.7 10.00 55.15h 21.61 K 134.9 65.1 37.4 7.7 5.00 5.00 17.98 34.3 3.8 5.00 35.71M 12.50 O 71.7 13.1 9.4 2.1 15.00 6.00 8MNo 15% 19.22 10.16 28.91 47.5 6.4 9.00 17.4 2.9 5.00 77.1 10.5 5.00 60.45r 16.58 U 121.9 16.3 21.2 2.9 12.00 10.00 27.55U 15.14 54.6 8.6 10.00 18.1 4.8 5.00 127 13.68 29.0 2.6 5.00 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 100% 100% 100% 100% 100% 101% 100% 100% 100% 99% 101% 100% 103% 101% 102% 101% 99% 99% 101% 99% 101% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 108 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 95 Q28: Spending more or less on Scratch games LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR 246 16 20 61 48 37 64 81 13 72 80 58 40 55 7 9% 2 15% 9 13% 6 8% 4 7% 2 5% 8 15% 37 33 31 40 14 127 8 15% 4 12% 3 10% 6 15% 1 7% 10 8% More 24 10% 3 19% 2 10% 7 11% 5 10% 3 8% 4 6% Less 83 34% 5 31% 10d 50% 16 26% 18 38% 12 32% 22 34% 39JK 48% 5 38% 18 25% 21 26% 19 33% 9 23% 19 35% 19lMP 51% 16 30% 11 33% 9 29% 12 30% 7 50% 44 35% 136 55% 8 50% 7 35% 38C 62% 25 52% 21 57% 37c 58% 34 42% 6 46% 44H 61% 52H 65% 35o 60% 28nO 70% 28 51% 15 41% 29 54% 18 55% 19 61% 22 55% 6 43% 70 55% - 1d 5% - - 1 3% 1 2% 1 1% - 1 1% 1 1% - 1 3% - 1 3% 1 2% - - - - 3 2% About the same Don't Know Sigma 3 1% 2 5% 54 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 100% 100% 100% 99% 100% 100% 100% 100% 99% 100% 100% 100% 101% 101% 100% 101% 100% 100% 100% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 109 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 96 Q29: Why spending less on Scratch games LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE SPENDING LESS ON SCRATCH GAMES 83 You have less money to spend 63 76% You felt you didn't win enough 10 16 18 12 22 39 3 60% 7 70% 14e 88% 10 56% 11E 92% 18e 82% 28 72% 37 45% 1 20% 5 50% 8f 50% 12bF 67% 2 17% 9 41% You are spending less on principle 9 11% 1d 20% 1 10% - 4d 22% 2 17% You are less interested in lottery games 6 7% 1 20% - 1 6% 2 11% You don't enjoy it anymore 2 2% - 1 10% - Other 2 2% - - - Sigma 5 5 18 21 19 3 60% 14 78% 18 86% 19 49% 3 60% 7 39% 8 38% 1 5% 5 13% 2jK 40% 1 6% - 2 9% 2 5% 1 20% - - 1 5% 1 3% 1hjk 20% 1 6% - 1 5% 1 3% - 9 19 19 16 11 9 12 7 44 13 68% 8 89% 13 68% 15 79% 13 81% 7 64% 5 56% 8 67% 7qr 100% 36r 82% 12mp 63% 2 22% 9 47% 9 47% 5 31% 6 55% 4 44% 5 42% 3 43% 19 43% 1 5% 3 16% 1 11% 1 5% 2 11% 2 13% 3u 27% 1 11% 2 17% - 3 7% 2 11% 1 5% 1 5% - 2 11% 3 16% - - - - 1 14% 5 11% - - 1 5% - 1 5% - - 1u 9% 1U 11% - - - - 1 5% - - - 1 5% 1 6% - - - - 2 5% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----119 6 14 23 29 15 32 56 10 24 29 30 11 26 30 21 17 11 15 11 65 143% 120% 140% 144% 162% 126% 147% 145% 200% 134% 139% 157% 122% 136% 158% 131% 155% 122% 126% 157% 148% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 110 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 97 Q29A: Why are you spending more on Scratch games? Is it because... LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE SPENDING MORE ON SCRATCH GAMES 24 3 2 7 5 3 4 7 2 9 6 4 2 8 2 8 4 3 6 You have more money to spend 1 10 7 29% 1 33% - 1 14% 2 40% 2 67% 1 25% 2 29% 2jk 100% 2 22% 1 17% - - 3 38% 2lp 100% 2 25% 2 50% 1 33% 2 33% 1 100% 1 10% You are winning more often 5 21% 1 33% - 1 14% 2 40% - 1 25% 1 14% 1 50% 1 11% 2 33% 2n 50% - - 1n 50% 2 25% 3SU 75% 1u 33% - 1 100% - You are playing higher priced Scratch games 4 17% 1 33% - 2 29% - - 1 25% - - 3 33% 1 17% 1 25% 1n 50% - - 2 25% - 1 33% - - 3 30% You prefer the themes of the Scratch games 3 13% 1 33% 1d 50% - - 1 33% - 3j 43% - - - 1 25% - - - 2 25% - - 1 17% - 2 20% You would like to win some money 2 8% - 1d 50% - - - 1 25% 1 14% - - 1 17% - 1n 50% - - 1 13% - - 1 17% - 1 10% You like the Scratch game advertising 1 4% - - - - - 1 25% - - 1 11% - - - 1 13% - - - - 1 17% - - 5 21% - - 3 43% 2 40% - - 1 14% - 2 22% 2 33% - - 4 50% - 1 13% - 1 33% 1 17% - 3 30% Other Sigma ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----27 4 2 7 6 3 5 8 3 9 7 4 2 8 3 10 5 4 6 2 10 113% 132% 100% 100% 120% 100% 125% 114% 150% 99% 117% 100% 100% 101% 150% 126% 125% 132% 101% 200% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 111 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 98 Q30-a: Importance when deciding to buy Scratch games The sales clerk mentioned it LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR Important Not Important Don't Know Sigma 246 16 7% 16 3De 19% 20 61 1 5% 1 2% 48 2 4% 203 83% 11 69% 16 80% 49 80% 44Bg 92% 27 11% 2 13% 3 15% 11E 18% 2 4% 37 64 81 13 72 80 58 2 5% 7D 11% 6 7% 2 15% 3 4% 5 6% 5m 9% 32 86% 51 80% 69 85% 9 69% 58 81% 67 84% 46 79% 3 8% 6 9% 6 7% 2 15% 11 15% 8 10% 7 12% 40 37lop 93% 3 8% 55 37 54 33 31 40 14 127 4m 7% 4M 11% 3 6% 3 9% 1 3% 3 8% 1 7% 8 6% 47 85% 29 78% 42 78% 28 85% 26 84% 36 90% 10 71% 103 81% 4 7% 4 11% 9 17% 2 6% 4s 13% 1 3% 3S 21% 16s 13% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 101% 101% 100% 100% 100% 99% 100% 99% 99% 100% 100% 100% 101% 99% 100% 101% 100% 100% 101% 99% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 112 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 99 Q30-b: Importance when deciding to buy Scratch games I saw a lottery sign LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR Important Not Important Don't Know Sigma 246 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 9CDEFG 2 56% 10% 9 15% 7 15% 8 22% 13 20% 14 17% 5h 38% 14 19% 15 19% 18mNO 31% 6 15% 7 13% 4 11% 13 24% 10u 30% 8 26% 6 15% 3 21% 21 17% 176 72% 6 38% 15B 75% 46B 75% 38B 79% 26B 70% 45B 70% 62I 77% 6 46% 47 65% 61I 76% 35 60% 31lp 78% 45LP 82% 30LP 81% 33 61% 21 64% 21 68% 32 80% 9 64% 93 73% 22 9% 1 6% 3 15% 6 10% 3 6% 3 8% 6 9% 5 6% 2 15% 11hK 15% 4 5% 5 9% 3 8% 3 5% 3 8% 8 15% 2 6% 2 6% 2 5% 2 14% 13 10% 48 20% 16 20 127 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 101% 100% 100% 100% 100% 100% 99% 100% 99% 99% 100% 100% 101% 100% 100% 100% 100% 100% 100% 99% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 113 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 100 Q30-c: Importance when deciding to buy Scratch games I saw the scratch tickets LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR 246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 Important 135 55% 12CDe 75% 4 20% 25c 41% 23C 48% 31CDEG 84% 40CD 63% 47 58% 6 46% 34 47% 48 60% 35 60% 19 48% 29 53% 20 54% 30 56% 19 58% 16 52% 25 63% 9 64% 66 52% 13BFG 65% 31BFG 51% 23BFg 48% 5 14% 19f 30% 30 37% 5 38% 30 42% 29 36% 18 31% 19 48% 24 44% 14 38% 19 35% 12 36% 13 42% 13 33% 3 21% 53 42% 5 8% 2 4% 1 3% 5 8% 4 5% 2k 15% 8k 11% 3 4% 5 9% 2 5% 2 4% 3 8% 5 9% 2 6% 2 6% 2 5% 2 14% 8 6% Not Important 94 38% 3 19% Don't Know 17 7% 1 6% Sigma 3f 15% 127 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 100% 100% 100% 100% 100% 101% 101% 100% 99% 100% 100% 100% 101% 101% 100% 100% 100% 100% 101% 99% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 114 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 101 Q30-d: Importance when deciding to buy Scratch games I remembered the advertising LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR Important Not Important Don't Know Sigma 246 27 11% 16 4cDE 25% 20 61 1 5% 4 7% 48 37 1 2% 3 8% 64 81 13 72 80 58 40 55 14cDEf 9 22% 11% 4hjK 31% 9 13% 5 6% 9 16% 3 8% 5 9% 37 54 33 31 40 14 127 2 5% 8 15% 6 18% 3 10% 4 10% 2 14% 12 9% 196 80% 10 63% 16 80% 50g 82% 43BG 90% 33BG 89% 44 69% 65I 80% 7 54% 52 72% 72hIJ 90% 43 74% 34 85% 45 82% 31 84% 41 76% 25 76% 25 81% 33 83% 10 71% 103 81% 23 9% 2 13% 3f 15% 7 11% 4 8% 1 3% 6 9% 7 9% 2k 15% 11K 15% 3 4% 6 10% 3 8% 5 9% 4 11% 5 9% 2 6% 3 10% 3 8% 2 14% 12 9% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 100% 101% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 101% 100% 100% 100% 100% 101% 101% 99% 99% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 115 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 102 Q30-e: Importance when deciding to buy Scratch games I felt lucky LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR 246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 Important 139 57% 12Cd 75% 8 40% 29 48% 25 52% 26CDe 70% 39 61% 51 63% 6 46% 38 53% 44 55% 36 62% 20 50% 26 47% 24 65% 32 59% 20 61% 18 58% 22 55% 8 57% 71 56% 22 31% 33 41% 17 29% 15 38% 24 44% 10 27% 18 33% 10 30% 11 35% 15 38% 5 36% 44 35% 3 4% 5 9% 5 13% 5 9% 3 8% 4 7% 3 9% 2 6% 3 8% 1 7% 12 9% Not Important 85 35% 4 25% 9 45% 23 38% 20 42% 10 27% 19 30% 24 30% 6 46% Don't Know 22 9% - 3f 15% 9f 15% 3 6% 1 3% 6 9% 6 7% 1 8% Sigma 12hK 17% 127 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 101% 100% 100% 101% 100% 100% 100% 100% 100% 101% 100% 100% 101% 100% 100% 99% 100% 99% 101% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 116 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 103 Q30-f: Importance when deciding to buy Scratch games I had spare money LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR 246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 Important 184 75% 14C 88% 9 45% 46C 75% 32 67% 35CDEG 95% 48C 75% 69Jk 85% 10 77% 46 64% 59 74% 42 72% 30 75% 40 73% 28 76% 42 78% 25 76% 21 68% 30 75% 12 86% 96 76% Not Important 49 20% 2 13% 8bdFg 11f 40% 18% 14F 29% 12f 19% 9 11% 2 15% 19H 26% 19H 24% 12 21% 8 20% 13 24% 8 22% 8 15% 6 18% 9 29% 9 23% 1 7% 24 19% Don't Know 13 5% - 4 6% 3 4% 1 8% 7k 10% 2 3% 4 7% 2 5% 2 4% 1 3% 4 7% 2 6% 1 3% 1 3% 1 7% 7 6% Sigma 3F 15% 4 7% 2 4% 2 5% - 127 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 100% 101% 100% 100% 100% 100% 100% 100% 100% 100% 101% 100% 100% 101% 101% 100% 100% 100% 101% 100% 101% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 117 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 104 Q30-g: Importance when deciding to buy Scratch games IMPORTANCE SUMMARY LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR 246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 I had spare money 184 75% 14C 88% 9 45% 46C 75% 32 67% 35CDEG 95% 48C 75% 69Jk 85% 10 77% 46 64% 59 74% 42 72% 30 75% 40 73% 28 76% 42 78% 25 76% 21 68% 30 75% 12 86% 96 76% I felt lucky 139 57% 12Cd 75% 8 40% 29 48% 25 52% 26CDe 70% 39 61% 51 63% 6 46% 38 53% 44 55% 36 62% 20 50% 26 47% 24 65% 32 59% 20 61% 18 58% 22 55% 8 57% 71 56% I saw the scratch tickets 135 55% 12CDe 75% 4 20% 25c 41% 23C 48% 31CDEG 84% 40CD 63% 47 58% 6 46% 34 47% 48 60% 35 60% 19 48% 29 53% 20 54% 30 56% 19 58% 16 52% 25 63% 9 64% 66 52% 9 15% 7 15% 8 22% 13 20% 14 17% 5h 38% 14 19% 15 19% 18mNO 31% 6 15% 7 13% 4 11% 13 24% 10u 30% 8 26% 6 15% 3 21% 21 17% 9 13% 5 6% 9 16% 3 8% 5 9% 2 5% 8 15% 6 18% 3 10% 4 10% 2 14% 12 9% 3 4% 5 6% 5m 9% - 4m 7% 4M 11% 3 6% 3 9% 1 3% 3 8% 1 7% 8 6% I saw a lottery sign 48 20% 9CDEFG 2 56% 10% I remembered the advertising 27 11% 4cDE 25% 1 5% 4 7% 1 2% 3 8% 14cDEf 9 22% 11% 4hjK 31% The sales clerk mentioned it 16 7% 3De 19% 1 5% 1 2% 2 4% 2 5% 7D 11% 2 15% 6 7% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 127 PAGE 118 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 105 Q31-a: Importance when deciding which Scratch games to buy Being a new game LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR Important Not Important Don't Know Sigma 246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 94 38% 9E 56% 6 30% 25E 41% 8 17% 17E 46% 29E 45% 31 38% 7 54% 28 39% 28 35% 24 41% 16 40% 23 42% 10 27% 19 35% 13 39% 12 39% 20U 50% 7 50% 41 32% 139 57% 6 38% 12 60% 32 52% 38BDFG 79% 19 51% 32 50% 46i 57% 4 31% 40 56% 49I 61% 31 53% 23 58% 30 55% 24 65% 31 57% 17 52% 18 58% 19 48% 6 43% 79 62% 13 5% 1 6% 2 10% 4 7% 1 3% 3 5% 4 5% 2k 15% 4 6% 3 4% 3 5% 1 3% 2 4% 3 8% 4 7% 3 9% 1 3% 1 3% 1 7% 7 6% 2 4% 127 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 100% 100% 100% 100% 100% 100% 100% 100% 100% 101% 100% 99% 101% 101% 100% 99% 100% 100% 101% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 119 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 106 Q31-b: Importance when deciding which Scratch games to buy The graphics or general look of ticket LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR Important Not Important Don't Know Sigma 246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 87 35% 5 31% 2 10% 12 20% 22CD 46% 19CD 51% 27CD 42% 25 31% 4 31% 22 31% 36hj 45% 18 31% 9 23% 24MO 44% 7 19% 27LMO 50% 9 27% 9 29% 18T 45% 1 7% 49T 39% 145 59% 11 69% 15Efg 75% 44EFG 72% 23 48% 18 49% 34 53% 53k 65% 7 54% 44 61% 41 51% 35p 60% 29nP 73% 29 53% 28NP 76% 24 44% 20 61% 20 65% 21 53% 12SU 86% 72 57% 14 6% - 3 5% 3 4% 6 8% 3 4% 5 9% 2 5% 2 4% 2 5% 3 6% 4 12% 2 6% 1 3% 1 7% 6 5% 3F 15% 5f 8% 3 6% - 2hk 15% 14 127 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 101% 101% 100% 100% 100% 100% 101% 100% 101% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 120 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 107 Q31-c: Importance when deciding which Scratch games to buy The number of chances to win on the ticket LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR 246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 Important 167 68% 11 69% 10 50% 38 62% 33 69% 28c 76% 47c 73% 55 68% 11 85% 46 64% 55 69% 41 71% 29 73% 37 67% 28p 76% 31 57% 23 70% 24 77% 28 70% 10 71% 81 64% Not Important 66 27% 5 31% 7 35% 19 31% 13 27% 9 24% 13 20% 23 28% 1 8% 20 28% 22 28% 12 21% 9 23% 17 31% 7 19% 20lo 37% 7 21% 5 16% 10 25% 3 21% 41r 32% Don't Know 13 5% - 3F 15% 4 7% 2 4% 4 6% 3 4% 1 8% 6 8% 3 4% 5 9% 2 5% 1 2% 2 5% 3 9% 2 6% 2 5% 1 7% 5 4% Sigma - 3 6% 127 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 100% 100% 100% 100% 100% 100% 99% 100% 101% 100% 101% 101% 101% 100% 100% 100% 100% 99% 100% 99% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 121 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 108 Q31-d: Importance when deciding which Scratch games to buy The top prize LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR 246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 Important 143 58% 9 56% 12 60% 28 46% 30d 63% 22 59% 42D 66% 47 58% 11hK 85% 44 61% 41 51% 40op 69% 23 58% 32 58% 19 51% 28 52% 24U 73% 19 61% 25 63% 7 50% 67 53% Not Important 87 35% 5 31% 6 30% 29eG 48% 15 31% 14 38% 18 28% 30I 37% 1 8% 22i 31% 34I 43% 15 26% 16 40% 20 36% 15 41% 20 37% 6 18% 11 35% 13 33% 6q 43% 51Q 40% Don't Know 16 7% 2 13% 2 10% 4 7% 3 6% 1 3% 4 6% 4 5% 1 8% 6 8% 5 6% 3 5% 1 3% 3 5% 3 8% 6 11% 3 9% 1 3% 2 5% 1 7% 9 7% Sigma 127 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 100% 100% 100% 101% 100% 100% 100% 100% 101% 100% 100% 100% 101% 99% 100% 100% 100% 99% 101% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 122 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 109 Q31-e: Importance when deciding which Scratch games to buy The way it is played, such as matching 3 symbols LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR 246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 Important 125 51% 11C 69% 6 30% 28 46% 24 50% 19 51% 37C 58% 41 51% 10hJ 77% 32 44% 42 53% 35p 60% 22 55% 25 45% 18 49% 24 44% 15 45% 20 65% 18 45% 7 50% 64 50% Not Important 105 43% 4 25% 11b 55% 27 44% 23 48% 17 46% 23 36% 35i 43% 2 15% 34I 47% 34i 43% 20 34% 15 38% 28l 51% 16 43% 25 46% 15 45% 8 26% 21R 53% 7 50% 54r 43% 16 7% 1 6% 3Ef 15% 6 10% 1 2% 1 3% 4 6% 5 6% 1 8% 6 8% 4 5% 3 5% 3 8% 2 4% 3 8% 5 9% 3 9% 3 10% 1 3% - 9 7% Don't Know Sigma 127 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 101% 100% 100% 100% 100% 100% 100% 100% 100% 99% 101% 99% 101% 100% 100% 99% 99% 101% 101% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 123 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 110 Q31-f: Importance when deciding which Scratch games to buy The odds of winning LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR 246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 Important 154 63% 11 69% 10 50% 30 49% 33D 69% 24 65% 46cD 72% 57K 70% 11jK 85% 42 58% 44 55% 43nP 74% 27 68% 31 56% 23 62% 29 54% 22 67% 23 74% 25 63% 9 64% 74 58% Not Important 75 30% 4 25% 8 40% 23g 38% 13 27% 13 35% 14 22% 22 27% 1 8% 23i 32% 29I 36% 11 19% 11 28% 21L 38% 11 30% 20L 37% 7 21% 6 19% 14 35% 4 29% 44 35% Don't Know 17 7% 1 6% 2f 10% 8F 13% 2 4% - 4 6% 2 2% 1 8% 7h 10% 7h 9% 4 7% 2 5% 3 5% 3 8% 5 9% 4 12% 2 6% 1 3% 1 7% 9 7% Sigma 127 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 100% 100% 100% 100% 100% 100% 100% 99% 101% 100% 100% 100% 101% 99% 100% 100% 100% 99% 101% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 124 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 111 Q31-g: Importance when deciding which Scratch games to buy The price of the ticket LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR 246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 Important 205 83% 14 88% 14 70% 46 75% 40 83% 35CD 95% 56cd 88% 72J 89% 11 85% 53 74% 69j 86% 46 79% 31 78% 47 85% 34m 92% 45 83% 26 79% 22 71% 34 85% 13 93% 109R 86% 32 13% 2 13% 4f 20% 12fg 20% 7 15% 2 5% 5 8% 7 9% 1 8% 15H 21% 9 11% 9 16% 8o 20% 7 13% 2 5% 6 11% 4 12% 8U 26% 5 13% 1 7% 14 11% 9 4% - 2f 10% 3 5% 1 2% - 3 5% 2 2% 1 8% 4 6% 2 3% 3 5% 1 3% 1 2% 1 3% 3 6% 3 9% 1 3% 1 3% - Not Important Don't Know Sigma 4 3% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 100% 101% 100% 100% 100% 100% 101% 100% 101% 101% 100% 100% 101% 100% 100% 100% 100% 100% 101% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 125 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 112 Q31-h: Importance when deciding which Scratch games to buy Being a game you've won on before LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR 246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 Important 123 50% 10 63% 7 35% 27 44% 22 46% 22c 59% 35 55% 41 51% 8 62% 34 47% 40 50% 34p 59% 17 43% 29 53% 20 54% 22 41% 18 55% 17 55% 20 50% 6 43% 61 48% Not Important 108 44% 6 38% 9 45% 29 48% 23 48% 15 41% 26 41% 37 46% 4 31% 32 44% 35 44% 20 34% 20 50% 25 45% 14 38% 28l 52% 12 36% 12 39% 19 48% 7 50% 58 46% 15 6% - 5f 8% 3 6% 3 5% 3 4% 1 8% 6 8% 5 6% 4 7% 3 8% 1 2% 3 8% 4 7% 3 9% 2 6% 1 3% 1 7% 8 6% Don't Know Sigma 4beFG 20% - 127 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 100% 101% 100% 100% 100% 100% 101% 101% 101% 99% 100% 100% 101% 100% 100% 100% 100% 100% 101% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 126 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 113 Q31-i: Importance when deciding which Scratch games to buy Having many win-able small prizes LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR 246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 Important 146 59% 11 69% 8 40% 30 49% 30c 63% 25cd 68% 42Cd 66% 48 59% 10 77% 45 63% 43 54% 37 64% 24 60% 33 60% 25 68% 27 50% 18 55% 19 61% 25 63% 10 71% 73 57% Not Important 83 34% 5 31% 9 45% 24 39% 14 29% 12 32% 19 30% 28 35% 2 15% 21 29% 32i 40% 17 29% 14 35% 18 33% 10 27% 22 41% 12 36% 10 32% 13 33% 3 21% 45 35% Don't Know 17 7% - 3F 15% 7F 11% 4f 8% 3 5% 5 6% 1 8% 6 8% 5 6% 4 7% 2 5% 4 7% 2 5% 5 9% 3 9% 2 6% 2 5% 1 7% 9 7% Sigma - 127 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 100% 100% 100% 99% 100% 100% 101% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 99% 101% 99% 99% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 127 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 114 Q31-j: Importance when deciding which Scratch games to buy Having a bonus feature such as a double or triple your prize symbol LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR 246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 Important 152 62% 10 63% 9 45% 30 49% 29 60% 27CD 73% 47CD 73% 54 67% 8 62% 41 57% 49 61% 39 67% 25 63% 32 58% 21 57% 34 63% 20 61% 21 68% 28 70% 8 57% 74 58% Not Important 79 32% 4 25% 7 35% 28fG 46% 16 33% 10 27% 14 22% 24 30% 3 23% 26 36% 26 33% 15 26% 14 35% 22 40% 11 30% 16 30% 10 30% 9 29% 11 28% 4 29% 45 35% Don't Know 15 6% 2F 13% 4DeFG 20% 3 5% 3 6% - 3 5% 3 4% 2h 15% 5 7% 5 6% 4 7% 1 3% 1 2% 5mN 14% 4 7% 3 9% 1 3% 1 3% 2 14% 8 6% Sigma 127 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 100% 101% 100% 100% 99% 100% 100% 101% 100% 100% 100% 100% 101% 100% 101% 100% 100% 100% 101% 100% 99% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 128 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 115 Q31: Importance when deciding which Scratch games to buy IMPORTANCE SUMMARY LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR 246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 The price of the ticket 205 83% 14 88% 14 70% 46 75% 40 83% 35CD 95% 56cd 88% 72J 89% 11 85% 53 74% 69j 86% 46 79% 31 78% 47 85% 34m 92% 45 83% 26 79% 22 71% 34 85% 13 93% 109R 86% The number of chances to win on the ticket 167 68% 11 69% 10 50% 38 62% 33 69% 28c 76% 47c 73% 55 68% 11 85% 46 64% 55 69% 41 71% 29 73% 37 67% 28p 76% 31 57% 23 70% 24 77% 28 70% 10 71% 81 64% The odds of winning 154 63% 11 69% 10 50% 30 49% 33D 69% 24 65% 46cD 72% 57K 70% 11jK 85% 42 58% 44 55% 43nP 74% 27 68% 31 56% 23 62% 29 54% 22 67% 23 74% 25 63% 9 64% 74 58% Having a bonus feature such as a double or triple your prize symbol 152 62% 10 63% 9 45% 30 49% 29 60% 27CD 73% 47CD 73% 54 67% 8 62% 41 57% 49 61% 39 67% 25 63% 32 58% 21 57% 34 63% 20 61% 21 68% 28 70% 8 57% 74 58% Having many win-able small prizes 146 59% 11 69% 8 40% 30 49% 30c 63% 25cd 68% 42Cd 66% 48 59% 10 77% 45 63% 43 54% 37 64% 24 60% 33 60% 25 68% 27 50% 18 55% 19 61% 25 63% 10 71% 73 57% 143 58% 9 56% 12 60% 28 46% 30d 63% 22 59% 42D 66% 47 58% 11hK 85% 44 61% 41 51% 40op 69% 23 58% 32 58% 19 51% 28 52% 24U 73% 19 61% 25 63% 7 50% 67 53% The way it is played, such as matching 3 symbols 125 51% 11C 69% 6 30% 28 46% 24 50% 19 51% 37C 58% 41 51% 10hJ 77% 32 44% 42 53% 35p 60% 22 55% 25 45% 18 49% 24 44% 15 45% 20 65% 18 45% 7 50% 64 50% Being a game you've won on before 123 50% 10 63% 7 35% 27 44% 22 46% 22c 59% 35 55% 41 51% 8 62% 34 47% 40 50% 34p 59% 17 43% 29 53% 20 54% 22 41% 18 55% 17 55% 20 50% 6 43% 61 48% 94 38% 9E 56% 6 30% 25E 41% 8 17% 17E 46% 29E 45% 31 38% 7 54% 28 39% 28 35% 24 41% 16 40% 23 42% 10 27% 19 35% 13 39% 12 39% 20U 50% 7 50% 41 32% 87 35% 5 31% 2 10% 12 20% 22CD 46% 19CD 51% 27CD 42% 25 31% 4 31% 22 31% 36hj 45% 18 31% 9 23% 24MO 44% 7 19% 27LMO 50% 9 27% 9 29% 18T 45% 1 7% 49T 39% The top prize Being a new game The graphics or general look of ticket ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 129 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 116 Q32: Prize amount that is a winning experience LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR 246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 1-5 60 24% 3 19% 7G 35% 16g 26% 17G 35% 9 24% 8 13% 19 23% 1 8% 18 25% 22 28% 8 14% 11l 28% 17L 31% 10 27% 12 22% 5 15% 9 29% 10 25% 3 21% 33 26% 6-10 37 15% - 2 10% 12b 20% 7 15% 7b 19% 9 14% 12 15% - 13 18% 12 15% 4 7% 8l 20% 8 15% 5 14% 12L 22% 2 6% 6 19% 8q 20% 1 7% 20 16% 11-20 37 15% 1 6% 2 10% 3 5% 10D 21% 8D 22% 13D 20% 18J 22% 1 8% 7 10% 11 14% 8 14% 4 10% 9 16% 9 24% 7 13% 6 18% 2 6% 6 15% 3 21% 20 16% 21-50 39 16% 5dE 31% 2 10% 8 13% 4 8% 6 16% 14e 22% 18J 22% 3 23% 6 8% 12 15% 12N 21% 5 13% 4 7% 5 14% 13N 24% 4 12% 7 23% 5 13% 3 21% 20 16% 100+ 48 20% 4 25% 7Eg 35% 14 23% 6 13% 6 16% 11 17% 6 7% 5H 38% 20H 28% 17H 21% 20mNOP 7 34% 18% 9 16% 5 14% 7 13% 15RSTU 3 45% 10% 9t 23% - 21 17% Don't Know 25 10% 3cF 19% 4 8% 1 3% 8 10% 3k 23% 8 11% 6 8% 6 10% 8 15% 3 8% 3 6% MEAN - 8cf 13% 112.97 150.62E 41.00 180.11 286.7 79.5 50.00 43.5 10.0 20.00 705.8 96.9 10.00 9cf 14% 35.55 67.40 153.09 84.7 13.1 10.00 183.1 31.0 20.00 681.5 92.7 20.00 96.23 197.10 169.50 K 582.8 316.1 655.0 68.2 100.0 83.2 20.00 50.00 10.00 5 13% 68.97 304.59n 45.14 p 159.7 996.0 88.4 19.0 142.3 14.9 20.00 50.00 10.00 57.30 72.44 160.1 23.3 10.00 188.4 32.3 20.00 1 3% 4 13% 55.82 466.32r 29.37 SU 155.6 1232.6 36.9 22.2 221.4 7.1 15.00 50.00 10.00 2 5% 4QSU 29% 13 10% 56.24 22.70 61.67 112.9 18.6 12.00 20.2 6.4 20.00 168.1 16.0 20.00 Std Dev. Std Err. MEDIAN 500.0 34.0 20.00 Sigma ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 100% 100% 100% 100% 100% 100% 100% 99% 100% 100% 101% 100% 102% 100% 101% 100% 99% 100% 101% 99% 101% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 130 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 117 Q32AW4. Attitudes I have a set budget for Scratch Games every time I buy them LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR 246 16 20 61 48 37 64 TOP 3 BOX(4/5/6) ---------------- 143 58% 13DE 81% 12 60% 32 52% 22 46% 24e 65% 40e 63% 81JK 100% 6 Strongly Agree 29 12% 4De 25% 5De 25% 4 7% 4 8% 4 11% 8 13% 5 Agree 65 26% 4 25% 7 35% 13 21% 8 17% 14dE 38% 4 Slightly Agree 49 20% 5C 31% - 15C 25% 10C 21% 103 42% 3 19% 8 40% 29B 48% 3 Slightly Disagree 31 13% 1 6% 2 10% 2 Disagree 37 15% - 1 Strongly Disagree 35 14% 2 13% BOT 3 BOX(1/2/3) ---------------- MEAN Std Dev. Std Err. Sigma 3.65 1.6 0.1 72 80 58 40 55 37 54 33 31 40 14 13JK 100% 20 28% 29 36% 41nOP 71% 26o 65% 30 55% 17 46% 27 50% 21 64% 24U 77% 27U 68% 8 57% 63 50% 24JK 30% 5JK 38% - - 8 14% 6 15% 3 5% 3 8% 9n 17% 6u 18% 6U 19% 6 15% 2 14% 9 7% 19 30% 57JK 70% 8JK 62% - - 17 29% 9 23% 19P 35% 9 24% 9 17% 9 27% 11 35% 10 25% 4 29% 31 24% 6c 16% 13C 20% - - 20HI 28% 29HI 36% 16n 28% 11 28% 8 15% 5 14% 9 17% 6 18% 7 23% 11 28% 2 14% 23 18% 26Bfg 54% 13 35% 24 38% - - 52HI 72% 51HI 64% 17 29% 14 35% 25l 45% 20Lm 54% 27L 50% 12 36% 7 23% 13 33% 6 43% 64RS 50% 11 18% 4 8% 4 11% 9 14% - - 22HIK 31% 9H 11% 12m 21% 3 8% 7 13% 3 8% 6 11% 6 18% 5 16% 4 10% 1 7% 14 11% 5Bd 25% 6 10% 9b 19% 7b 19% 10b 16% - - 12H 17% 25HIJ 31% 3 5% 4 10% 10L 18% 11LM 30% 9l 17% 3r 9% - 5R 13% 4qR 29% 25R 20% 1 5% 12fg 20% 13CFG 27% 2 5% 5 8% - - 18HI 25% 17Hi 21% 2 3% 7L 18% 8L 15% 6L 16% 12L 22% 3 9% 2 6% 4 10% 1 7% 25r 20% 4.31DE 4.10dE 3.38 1.6 0.4 1.7 0.4 1.6 0.2 3.06 1.7 0.2 3.95dE 1.5 0.2 81 13 3.86dE 5.30JK 5.38JK 2.61 1.5 0.2 0.5 0.1 0.5 0.1 1.1 0.1 2.63 1.2 0.1 4.16NO 3.73 P 1.3 1.7 0.2 0.3 3.53 3.24 3.39 4.00U 4.39U 3.90U 1.6 0.2 1.7 0.3 1.8 0.2 1.6 0.3 1.3 0.2 1.5 0.2 127 3.71 3.29 1.7 0.5 1.6 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 100% 100% 100% 101% 100% 100% 101% 100% 100% 101% 99% 100% 102% 101% 100% 101% 99% 99% 101% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 131 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 118 Q32AW4. Attitudes I would buy Scratch Games as a gift for another person LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR 246 16 20 61 48 37 64 81 13 72 80 TOP 3 BOX(4/5/6) ---------------- 190 77% 14c 88% 12 60% 42 69% 40Cd 83% 28 76% 54CD 84% 61J 75% 13HJ 100% 36 50% 6 Strongly Agree 50 20% 4 25% 5d 25% 6 10% 9 19% 10D 27% 16D 25% 15J 19% 8HJk 62% 5 Agree 89 36% 6 38% 6 30% 22 36% 17 35% 13 35% 25 39% 31J 38% 5J 38% 4 Slightly Agree 51 21% 4c 25% 1 5% 14c 23% 14Cf 29% 5 14% 13 20% 15iK 19% - 36HIK 50% 56 23% 2 13% 8bEG 40% 19eG 31% 8 17% 9 24% 10 16% 20IK 25% - 3 Slightly Disagree 17 7% 2eG 13% 2g 10% 9EG 15% 1 2% 2 5% 1 2% 6K 7% 2 Disagree 23 9% - 4be 20% 5 8% 3 6% 4 11% 7 11% 1 Strongly Disagree 16 7% - 2 10% 5 8% 4 8% 3 8% BOT 3 BOX(1/2/3) ---------------- MEAN Std Dev. Std Err. Sigma 4.32 1.5 0.1 4.75d 1.0 0.3 4.00 4.00 4.33 4.38 1.8 0.4 1.4 0.2 1.4 0.2 1.6 0.3 58 40 55 37 54 33 31 40 14 80HJ 100% 49m 84% 27 68% 40 73% 30 81% 43 80% 26 79% 23 74% 31 78% 12 86% - 27HJ 34% 10 17% 8 20% 9 16% 12ln 32% 11 20% 4 12% 2 6% 9r 23% 7QRsU 27r 50% 21% - 53HiJ 66% 28MN 48% 11 28% 15 27% 13 35% 21 39% 15 45% 10 32% 13 33% 5 36% 46 36% - 11 19% 8 20% 16o 29% 5 14% 11 20% 7t 21% 11TU 35% 9t 23% - 24t 19% 36HIK 50% - 9 16% 13l 33% 15 27% 7 19% 11 20% 7 21% 8 26% 9 23% 2 14% 30 24% - 11K 15% - 3 5% 3 8% 4 7% 2 5% 5 9% 2 6% 2 6% 1 3% - 12 9% 10K 12% - 13K 18% - 3 5% 5 13% 5 9% 4 11% 5 9% 2 6% 3 10% 4 10% 2 14% 12 9% 2 3% 4K 5% - 12HK 17% - 3 5% 5P 13% 6p 11% 1 3% 1 2% 3 9% 3 10% 4 10% - 4.56D 4.28J 1.4 0.2 1.4 0.2 5.62HJ 2.99 k 0.5 1.2 0.1 0.1 5.34HJ 4.52mn 3.98 0.5 0.1 1.3 0.2 1.7 0.3 4.02 1.5 0.2 4.65mn 4.46 1.4 0.2 1.3 0.2 4.24 3.90 4.25 1.4 0.3 1.4 0.3 1.6 0.3 127 97 76% 6 5% 5.07qR 4.36 su 1.4 1.4 0.4 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 100% 101% 100% 100% 99% 100% 100% 100% 100% 100% 100% 99% 102% 99% 100% 99% 99% 99% 102% 100% 99% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 132 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 119 Q32AW4. Attitudes I would be likely to purchase a ticket with a top prize other than money LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR TOP 3 BOX(4/5/6) ---------------6 Strongly Agree 246 16 20 61 48 37 64 81 94 38% 10cEg 63% 6 30% 25 41% 14 29% 14 38% 25 39% 28 35% 6 2% 2DEG 13% 1dg 5% - - - 3DeG 8% 13 72 80 58 13HJK 100% 22 31% 31 39% 31mNOp 14 53% 35% - 3HJK 23% 1 1% 2 3% 10HJK 77% 6H 8% 11H 14% 14MNoP 24% 2 3% 40 55 37 54 33 31 40 14 127 19 35% 10 27% 20 37% 18U 55% 15u 48% 15 38% 6 43% 40 31% - 2 4% 1 3% 1 2% 3rU 9% - 1 3% - 2 2% 2 5% 5 9% 3 8% 4 7% 10RSU 30% 2 6% 3 8% 3u 21% 10 8% 5 Agree 28 11% 3c 19% - 6 10% 7c 15% 4 11% 8 13% 1 1% 4 Slightly Agree 60 24% 5 31% 5 25% 19E 31% 7 15% 7 19% 17 27% 27Ij 33% - 15i 21% 18i 23% 15 26% 12 30% 12 22% 6 16% 15 28% 5 15% 13QU 42% 11 28% 3 21% 28 22% 152 62% 6 38% 14b 70% 36 59% 34B 71% 23 62% 39b 61% 53I 65% - 50I 69% 49I 61% 27 47% 26l 65% 36L 65% 27L 73% 34l 63% 15 45% 16 52% 25 63% 8 57% 87Qr 69% 3 Slightly Disagree 52 21% 4 25% 2 10% 21CFG 34% 10 21% 4 11% 11 17% 12 15% - 24HIk 33% 16i 20% 11 19% 8 20% 14 25% 11p 30% 7 13% 6 18% 4 13% 8 20% 5r 36% 29 23% 2 Disagree 57 23% 1 6% 7bD 35% 6 10% 12D 25% 11bD 30% 20BD 31% 24IJ 30% - 10 14% 23IJ 29% 11 19% 8 20% 10 18% 9 24% 18ln 33% 6 18% 4 13% 8 20% 3 21% 36r 28% 1 Strongly Disagree 43 17% 1 6% 5 25% 9 15% 12g 25% 8 22% 8 13% 17i 21% - 16i 22% 10 13% 5 9% 10L 25% 12l 22% 7 19% 9 17% 8qT 26% 9t 23% - 22t 17% BOT 3 BOX(1/2/3) ---------------- MEAN Std Dev. Std Err. Sigma 2.96 1.4 0.1 3.88CD 2.55 EFG 1.4 1.4 0.3 0.3 3.11ce 2.69 1.2 0.2 1.4 0.2 2.92 2.95 2.64 1.6 0.3 1.3 0.2 1.2 0.1 5.23HJ 2.83 K 0.4 1.3 0.1 0.2 3.04H 1.3 0.2 3.48MN 2.70 OP 1.4 1.3 0.2 0.2 2.89 2.78 2.81 1.4 0.2 1.3 0.2 1.3 0.2 3 9% 3.67RS 2.90 U 1.5 1.4 0.3 0.2 2.85 3.43u 1.4 0.2 1.1 0.3 2.80 1.3 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 98% 100% 100% 100% 101% 101% 101% 100% 100% 99% 102% 100% 100% 100% 100% 100% 99% 100% 102% 99% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 133 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 120 Q32AW4. Attitudes When deciding which Scratch Games to play, I look to see which one has the best odds LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR 246 16 20 TOP 3 BOX(4/5/6) ---------------- 146 59% 14cDeF 12 88%g 60% 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 35f 57% 29F 60% 14 38% 42F 66% 58JK 72% 12JK 92% 32 44% 44 55% 39P 67% 25 63% 30 55% 25p 68% 26 48% 23su 70% 24SU 77% 20 50% 10 71% 68 54% 1 2% 2 4% 3 8% 10De 16% 16JK 20% 5JK 38% 2 3% 3 4% 6 10% 4 10% 7 13% 5 14% 4 7% 6u 18% 5 16% 3 8% 2 14% 10 8% 9 24% 21d 33% 24J 30% 6Jk 46% 11 15% 19 24% 22oP 38% 10 25% 13 24% 7 19% 7 13% 14SU 42% 8 26% 7 18% 3 21% 27 21% 2 5% 11f 17% 18 22% 1 8% 19 26% 22 28% 11 19% 11 28% 10 18% 13ln 35% 15 28% 3 9% 11Q 35% 10q 25% 5Q 36% 31q 24% 4 29% 59qR 46% 6 Strongly Agree 26 11% 4DE 25% 6DEF 30% 5 Agree 60 24% 4 25% 3 15% 11 18% 12 25% 4 Slightly Agree 60 24% 6Fg 38% 3 15% 23cFG 38% 15Fg 31% 100 41% 2 13% 8b 40% 26B 43% 19b 40% 23BdEG 62% 22b 34% 23 28% 1 8% 40HI 56% 36HI 45% 19 33% 15 38% 25 45% 12 32% 28Lo 52% 10 30% 7 23% 20qR 50% 3 Slightly Disagree 37 15% 1 6% 5eG 25% 12G 20% 4 8% 11bEG 30% 4 6% 7 9% - 18HI 25% 12 15% 10 17% 3 8% 7 13% 6 16% 11m 20% 4 12% 3 10% 5 13% 1 7% 24 19% 2 Disagree 38 15% 1 6% 2 10% 7 11% 10 21% 7 19% 11 17% 11 14% - 13 18% 14 18% 6 10% 4 10% 9 16% 6 16% 12l 22% 4 12% 2 6% 4 10% 3 21% 25r 20% 1 Strongly Disagree 25 10% - 1 5% 7 11% 5 10% 5 14% 7 11% 5 6% 1 8% 9 13% 10 13% 3 5% 8LO 20% 9lO 16% 5o 9% 2 6% 2 6% 11QRTU 28% - 10 8% BOT 3 BOX(1/2/3) ---------------- MEAN Std Dev. Std Err. Sigma 3.69 1.5 0.1 4.56DE 4.15Df 3.44 F 1.2 1.6 1.3 0.3 0.4 0.2 3.52 3.32 1.4 0.2 1.6 0.3 3.91df 4.15JK 5.00hJ 3.22 K 1.6 1.5 1.4 1.3 0.2 0.2 0.4 0.2 3.44 4.05nP 3.58 1.4 0.2 1.4 0.2 1.7 0.3 - 3.55 3.97P 3.35 1.7 0.2 1.3 0.2 1.4 0.2 4.24SU 4.16SU 3.18 1.5 0.3 1.4 0.2 1.7 0.3 4.00 3.55 1.4 0.4 1.4 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 99% 100% 100% 100% 99% 100% 100% 101% 100% 100% 102% 99% 101% 100% 100% 99% 99% 99% 102% 99% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 134 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 121 Q32AW4. Attitudes Top BOX SUMMARY LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 16 20 61 48 37 64 81 13 80 58 40 55 37 54 33 40 14 I would buy Scratch Games as a gift for another person 50 20% 4 25% 5d 25% 6 10% 9 19% 10D 27% 16D 25% 15J 19% 8HJk 62% - 27HJ 34% 10 17% 8 20% 9 16% 12ln 32% 11 20% 4 12% 2 6% 9r 23% 7QRsU 27r 50% 21% I have a set budget for Scratch Games every time I buy them 29 12% 4De 25% 5De 25% 4 7% 4 8% 4 11% 8 13% 24JK 30% 5JK 38% - - 8 14% 6 15% 3 5% 3 8% 9n 17% 6u 18% 6U 19% 6 15% 2 14% 9 7% When deciding which Scratch Games to play, I look to see which one has the best odds 26 11% 4DE 25% 6DEF 30% 1 2% 2 4% 3 8% 10De 16% 16JK 20% 5JK 38% 2 3% 3 4% 6 10% 4 10% 7 13% 5 14% 4 7% 6u 18% 5 16% 3 8% 2 14% 10 8% 1dg 5% - - 3DeG 8% - - 3HJK 23% 1 1% 2 3% 2 3% 2 4% 1 3% 1 2% - 1 3% - I would be likely to purchase a ticket with a top prize other than money 246 6 2% 2DEG 13% 72 ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% - 3rU 9% 31 127 2 2% PAGE 135 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 122 Q32AW4. Attitudes Top 3 BOX SUMMARY LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 246 16 20 61 48 37 64 81 58 40 55 37 54 33 31 40 14 I would buy Scratch Games as a gift for another person 190 77% 14c 88% 12 60% 42 69% 40Cd 83% 28 76% 54CD 84% 61J 75% 13HJ 100% 36 50% 80HJ 100% 49m 84% 27 68% 40 73% 30 81% 43 80% 26 79% 23 74% 31 78% 12 86% 97 76% When deciding which Scratch Games to play, I look to see which one has the best odds 146 59% 14cDeF 12 88%g 60% 35f 57% 29F 60% 14 38% 42F 66% 58JK 72% 12JK 92% 32 44% 44 55% 39P 67% 25 63% 30 55% 25p 68% 26 48% 23su 70% 24SU 77% 20 50% 10 71% 68 54% I have a set budget for Scratch Games every time I buy them 143 58% 13DE 81% 12 60% 32 52% 22 46% 24e 65% 40e 63% 81JK 100% 13JK 100% 20 28% 29 36% 41nOP 71% 26o 65% 30 55% 17 46% 27 50% 21 64% 24U 77% 27U 68% 8 57% 63 50% 10cEg 63% 6 30% 25 41% 14 29% 14 38% 25 39% 28 35% 13HJK 100% 22 31% 31 39% 31mNOp 14 53% 35% 19 35% 10 27% 20 37% 18U 55% 15u 48% 15 38% 6 43% 40 31% I would be likely to purchase a ticket with a top prize other than money 94 38% 13 72 80 ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 127 PAGE 136 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 123 Q32AW4. Attitudes Bottom 3 BOX SUMMARY LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 I would be likely to purchase a ticket with a top prize other than money 152 62% 6 38% 14b 70% 36 59% 34B 71% 23 62% 39b 61% 53I 65% - 50I 69% 49I 61% 27 47% 26l 65% 36L 65% 27L 73% 34l 63% 15 45% 16 52% 25 63% 8 57% 87Qr 69% I have a set budget for Scratch Games every time I buy them 103 42% 3 19% 8 40% 29B 48% 26Bfg 54% 13 35% 24 38% - - 52HI 72% 51HI 64% 17 29% 14 35% 25l 45% 20Lm 54% 27L 50% 12 36% 7 23% 13 33% 6 43% 64RS 50% When deciding which Scratch Games to play, I look to see which one has the best odds 100 41% 2 13% 8b 40% 26B 43% 19b 40% 23BdEG 62% 22b 34% 23 28% 1 8% 40HI 56% 36HI 45% 19 33% 15 38% 25 45% 12 32% 28Lo 52% 10 30% 7 23% 20qR 50% 4 29% 59qR 46% 56 23% 2 13% 8bEG 40% 19eG 31% 8 17% 9 24% 10 16% 20IK 25% - 36HIK 50% - 9 16% 13l 33% 15 27% 7 19% 11 20% 7 21% 8 26% 9 23% 2 14% 30 24% I would buy Scratch Games as a gift for another person ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 127 PAGE 137 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 124 Q32AW4. Attitudes MEAN SUMMARY LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS I would buy Scratch Games as a gift for another person When deciding which Scratch Games to play, I look to see which one has the best odds I have a set budget for Scratch Games every time I buy them I would be likely to purchase a ticket with a top prize other than money 246 16 20 61 48 37 4.00 4.00 4.33 4.38 4.56D 3.69 4.56DE 4.15Df 3.44 F 3.52 3.32 3.65 4.31DE 4.10dE 3.38 3.06 2.96 3.88CD 2.55 EFG 4.32 4.75d 3.11ce 2.69 64 81 40 55 54 33 31 40 5.34HJ 4.52mn 3.98 4.02 4.65mn 4.46 4.24 3.90 4.25 3.91df 4.15JK 5.00hJ 3.22 K 3.44 4.05nP 3.58 3.55 3.97P 3.35 4.24SU 4.16SU 3.18 4.00 3.55 3.95dE 3.86dE 5.30JK 5.38JK 2.61 2.63 4.16NO 3.73 P 3.53 3.24 3.39 4.00U 3.90U 3.71 3.29 2.92 2.95 3.04H 3.48MN 2.70 OP 2.89 2.78 2.81 3.67RS 2.90 U 2.85 3.43u 2.80 4.28J 2.64 13 72 5.62HJ 2.99 k 5.23HJ 2.83 K 80 58 ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 37 4.39U 14 127 5.07qR 4.36 su PAGE 138 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 125 Q32BW4. Lottery Games online LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR 246 16 Yes 118 48% 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 13CDEg 7 81% 35% 25 41% 13 27% 23cDE 62% 37cdE 58% 39 48% 9 69% 32 44% 38 48% 34N 59% 21n 53% 19 35% 19 51% 25 46% 21U 64% 22sU 71% 19 48% 9U 64% 46 36% 27BF 44% 26BFG 54% 8 22% 20 31% 35 43% 4 31% 30 42% 27 34% 18 31% 13 33% 29Lmp 53% 15 41% 19 35% 11 33% 8 26% 16 40% 3 21% 58Rt 46% 9c 15% 9C 19% 6c 16% 7 11% 7 9% - 10 14% 15hi 19% 6 10% 6 15% 7 13% 3 8% 10 19% 1 3% 1 3% 5 13% 2 14% 23QR 18% No 96 39% 2 13% Don't know / Refused 32 13% 1 6% Sigma 20 13BFG 65% - 127 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 101% 100% 101% 101% 100% 100% 100% 100% 101% 99% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 139 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 126 Q33: How often do you play POWERBALL LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED POWERBALL IN THE PAST YEAR 261 ONCE A WEEK OR MORE OFTEN(NET) --------------- 92 35% (365) Daily - 17 28 74 42 37 63 53 11 50 41 10CDE 59% 7 25% 20 27% 11 26% 16d 43% 28cDe 44% 19 36% 6j 55% 14 28% 19j 46% - - - - - - - - - 92 65 101 - - 45 92MN 100% - - - - 42RSTU 15SU 93% 38% - - - - - - - 39 - (182) Between 2 to 5 times per week 51 20% 7CDE 41% 3 11% 11 15% 6 14% 8 22% 16 25% 9 17% 3 27% 12 24% 9 22% 51MN 55% - - - - 30RSTU 4 67% 10% (052) Once a week 41 16% 3 18% 4 14% 9 12% 5 12% 8 22% 12 19% 10J 19% 3J 27% 2 4% 10J 24% 41MN 45% - - - - 12SU 27% 2 TO 3 TIMES A MONTH AND ONCE A MONTH(NET) ---------------- 65 25% 3 18% 5 18% 22e 30% 6 14% 10 27% 19e 30% 14 26% 1 9% 13 26% 12 29% - 65LN 100% - - - 3 7% (30) 2 or 3 times per month 29 11% 1 6% 2e 7% 11E 15% - 5E 14% 10E 16% 6 11% 1 9% 7 14% 5 12% - 29LN 45% - - - (12) Once a month 36 14% 2 12% 3 11% 11 15% 6 14% 5 14% 9 14% 8 15% - 6 12% 7 17% - 36LN 55% - - ONCE EVERY 2 MONTHS OR LESS OFTEN(NET) -------------- 101 39% 4 24% 16BFG 57% 30g 41% 25BdFG 60% 10 27% 16 25% 18 34% 4 36% 23K 46% 10 24% - - 101LM 100% (6) Once every 2 months 26 10% 2 12% 1 4% 8 11% 8cfg 19% 2 5% 5 8% 4 8% 1 9% 6 12% 4 10% - - (3) Once every 3-6 months 55 21% 1 6% 8b 29% 16 22% 14BG 33% 7 19% 9 14% 11 21% 2 18% 15K 30% 4 10% - (1) About once a year 20 8% 1 6% 7DEFG 25% Don't Know MEAN Std Dev. Std Err. 3 1% 50.61 67.5 4.2 - - 88.24C 31.68 DE 82.5 55.9 20.0 10.6 110 9 17% 3 23% 22 20% - - - 1 8% 10 9% 3 6% 2 15% 12 11% 19QSU 49% 14Q 26% 4Q 31% 25Q 23% 2 4% 13QSU 33% 5 9% 3QU 23% 6 5% - 1 2% 6Q 15% 9Q 17% 1 8% 19Q 17% - - - 5Q 13% 29QR 55% 6QR 46% 61QR 55% 26LM 26% - - - 1 3% - 55LM 54% - - - 4Q 10% 17QR 32% 20LM 20% - - - - 1 2% - - - - - 1 2% 3.38 ? 1.7 0.2 ? ? ? 136.80R 45.64u 31.23 STU ? 65.0 49.6 56.4 ? 9.7 7.9 7.8 3 7% 1 3% 2 3% 3 6% 1 9% 2 4% 2 5% - - 2 3% - 1 3% - 2 4% - - - - - 42.14 36.12 58.78c 67.73 53.06 62.0 7.3 62.2 9.6 69.2 11.5 76.1 23.0 74.2 10.5 59.27 124.07M 20.03N N 68.3 65.0 9.0 10.7 6.8 1.1 ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 13 6 11% 6 8% 63.54C 48.90 dE 71.7 64.8 9.0 9.1 53 11SU 28% 11QRt 21% - 14Qr 13% 4Qr 31% 30QR 27% 2QRS 15% 17QRS 15% - 2 2% 30.92 28.18 49.1 13.6 51.8 5.0 PAGE 140 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 126 (continued) Q33: How often do you play POWERBALL LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) Sigma ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----261 17 28 74 42 37 63 53 11 50 41 92 65 101 101% 101% 101% 101% 99% 102% 99% 101% 99% 100% 100% 100% 100% 100% - ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% ----- ----- ----- ----- ----- ----45 39 53 13 110 100% 99% 100% 100% 99% PAGE 141 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 127 Q33a: Reasons for playing POWERBALL LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED POWERBALL IN THE PAST YEAR 261 17 28 74 42 37 63 53 11 50 41 92 65 For the chance to win/I want to win 130 50% 9 53% 8 29% 40C 54% 16 38% 23CE 62% 34C 54% 30 57% 7 64% 26 52% 20 49% 62MN 67% 30 46% Big jackpot/prizes I could win 80 31% 7 41% 10 36% 19 26% 17 40% 9 24% 18 29% 13 25% 3 27% 16 32% 12 29% 17 18% The money 26 10% - 8BDEFG 7 29% 9% 3 7% 3 8% 5 8% 6 11% 1 9% 4 8% 4 10% For fun/entertainment/ I like the game 25 10% 1 6% 6 14% 2 5% 6 10% 4 8% - 4 8% 5 12% Sigma - - 45 39 53 13 37 37% - - 27 60% 17 44% 28 53% 6 46% 51 46% 23L 35% 39L 39% - - 13 29% 14 36% 11 21% 4 31% 38s 35% 5 5% 7 11% 14l 14% - - 2 4% 3 8% 9q 17% 1 8% 11 10% 8 9% 5 8% 11 11% - - 3 7% 5 13% 5 9% 2 15% 10 9% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----261 17 28 74 42 37 63 53 11 50 41 92 65 101 101% 100% 101% 100% 99% 99% 101% 101% 100% 100% 100% 99% 100% 101% - ----- 2 7% 8 11% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 101 110 ----- ----- ----- ----- ----45 39 53 13 110 100% 101% 100% 100% 100% PAGE 142 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 128 Q34: Amount spent last time played POWERBALL LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED POWERBALL IN THE PAST YEAR 261 17 28 74 1-5 150 57% 6 35% 23BDFG 41 82% 55% 6BefG 10G 21% 14% 42 37 63 53 11 50 41 92 65 30BdFG 71% 18 49% 32 51% 28 53% 6 55% 28 56% 20 49% 40 43% 40L 62% 2 5% 1 2% 4 8% 1 9% 1 2% 1 2% 3 3% 6 16% 12 19% 10 19% 1 9% 10 20% 5 12% - - 45 39 53 13 110 67L 66% - - 24 53% 14 36% 27 51% 10Rs 77% 74RS 67% 3 5% 14Lm 14% - - 1 2% - 3 6% 3QRs 23% 15QR 14% 11 12% 15l 23% 29L 29% - - 7 16% 6 15% 10 19% 2 15% 30 27% 1 22 8% - 2 55 21% 4 24% 8d 29% 10 14% 3 21 8% - 2 7% 5 7% 3 7% 3 8% 8 13% 5 9% 1 9% 3 6% 4 10% 8N 9% 11N 17% 2 2% - - 4 9% 1 3% 3 6% 2r 15% 11 10% 4 21 8% 2 12% 2 7% 5 7% 5 12% 3 8% 4 6% 6 11% 1 9% 5 10% 5 12% 10 11% 5 8% 5 5% - - 9sU 20% 4u 10% 4 8% 1 8% 3 3% 5 31 12% - 5b 18% 11b 15% 4 10% 4 11% 7 11% 3 6% 2 18% 9h 18% 5 12% 8 9% 6 9% 17l 17% - - 3 7% 3 8% 7 13% 2 15% 15 14% 6-10 66 25% 4 24% 5 18% 22 30% 9 21% 9 24% 17 27% 16 30% 2 18% 12 24% 13 32% 30n 33% 15 23% 21 21% - - 13 29% 14U 36% 15 28% 2 15% 22 20% 11-20 31 12% 5CDE 29% - 7c 9% 2 5% 6Ce 16% 11Ce 17% 6 11% 1 9% 6 12% 7 17% 16N 17% 7 11% 8 8% - - 5 11% 8tu 21% 8 15% - 10 9% 21+ 13 5% 1 6% - 4 5% 1 2% 4c 11% 3 5% 3 6% 2K 18% 4k 8% - 6 7% 3 5% 4 4% - - 3 7% 3 8% 3 6% 1 8% 3 3% 1 * 1Dg 6% - - - - - - - - 1 2% - - 1 1% - - - - - - 1 1% 10.69Ce 3.68 8.5 2.8 2.1 0.5 10.00 2.00 11.61 28.3 3.3 5.00 5.88 8.2 1.3 3.00 8.44C 10.87 8.3 27.3 1.0 3.8 5.00 5.00 12.18 14.6 4.4 5.00 10.94 20.7 2.9 5.00 10.53 16.5 1.7 6.00 8.20 14.5 1.8 4.00 ? ? ? ? ? ? ? ? ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----261 17 28 74 42 37 63 53 11 50 41 92 65 101 99% 101% 100% 101% 100% 99% 100% 100% 99% 100% 99% 101% 101% 101% - ----- Don't know MEAN Std Dev. Std Err. MEDIAN Sigma 9.10 17.8 1.1 5.00 3 7% 101 15Dfg 36% 12.24Ce 18.8 3.1 6.00 7.60 5.7 0.9 5.00 Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 8.57 20.9 2.1 4.00 10.49u 10.05U 11.92u 11.92 21.5 7.7 27.7 30.2 3.2 1.2 3.8 8.4 5.00 9.00 5.00 3.00 6.50 8.0 0.8 3.00 ----- ----- ----- ----- ----45 39 53 13 110 101% 101% 101% 99% 101% PAGE 143 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 129 Q35: Amount spent on POWERBALL in a typical month LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED POWERBALL IN THE PAST YEAR 261 17 28 1-5 114 44% 4 24% 74 42 37 63 53 11 50 41 18BdFG 33 64% 45% 27BDFG 64% 12 32% 20 32% 20 38% 3 27% 23 46% 14 34% 92 4 4% 65 101 - - 45 39 53 13 23Q 43% 8QR 62% 23L 35% 85LM 84% - - 2 4% 11Q 28% 2l 3% 31LM 31% - - - - 5Qr 9% 10Qr 19% 1 35 13% - 6BG 21% 14bG 19% 9BG 21% 3 8% 3 5% 6 11% 2 18% 6 12% 2 5% - 2 43 16% 3 18% 9Dfg 32% 8 11% 9 21% 5 14% 9 14% 7 13% 1 9% 7 14% 6 15% 1 1% 13L 20% 29L 29% - - 1 2% 2 5% 3 2 1% - - 1 1% - 1 3% - - - - 1 2% - 1 2% 1 1% - - - - 4 13 5% - 2 7% 3 4% 3 7% - 5f 8% 4 8% - 3 6% 3 7% 3 3% 3 5% 7 7% - - 1 2% 5 21 8% 1 6% 1 4% 7 9% 6g 14% 3 8% 3 5% 3 6% - 7 14% 2 5% - 4L 6% 17LM 17% - - 6-10 36 14% 2 12% 6e 21% 12 16% 3 7% 5 14% 8 13% 9 17% 3 27% 6 12% 6 15% 4 4% 22LN 34% 9 9% - - 11-20 52 20% 3 18% 3 11% 12 16% 7 17% 12Cd 32% 15 24% 12 23% 1 9% 10 20% 6 15% 33mN 36% 14N 22% 5 5% - - 21-30 19 7% 1 6% 1 4% 7f 9% 2 5% - 8F 13% 5 9% - 2 4% 6j 15% 16MN 17% 3N 5% - - 31-49 24 9% 4CDE 24% - 4 5% 2 5% 5C 14% 9Cd 14% 3 6% 3H 27% 5 10% 7h 17% 22MN 24% 1 2% 1 1% 50+ 15 6% 3CEg 18% - 5 7% 1 2% 3 8% 3 5% 4 8% 1 9% 3 6% 2 5% 12MN 13% 2 3% - 1 1% - - - - - 1 2% - 1 1% - 18.11CE 17.94C 17.75 E 18.1 15.8 29.6 3.0 2.0 4.1 12.00 12.00 9.00 19.91 16.14 19.34 18.4 5.6 10.00 21.5 3.1 8.00 19.8 3.1 12.00 Don't know MEAN Std Dev. Std Err. MEDIAN Sigma 110 70QRS 64% 6QRSu 24QRs 46% 22% 2q 15% 28QR 25% - - 2 2% 4 10% 3 6% - 5 5% - 5Q 13% 5Q 9% - 11Q 10% 2 4% 8Q 21% 11Q 21% 1 8% 14 13% 18sTU 40% 9u 23% 12U 23% 1 8% 12 11% - 9SU 20% 4U 10% 2U 4% 3SU 23% - - - 8Su 18% 6S 15% 1 2% - 9 8% 1 1% - - 5 11% 1 3% 4 8% - 5 5% - - - 1 2% - - - - 6.20 ? ? 11.60 ? ? ? ? ? ? 27.16R 17.64t 16.79 sTU u 18.0 13.9 31.9 2.7 2.2 4.4 20.00 12.00 6.00 9.08 20.3 2.0 2.00 11.2 3.1 2.00 20.7 2.0 4.00 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----261 17 28 74 42 37 63 53 11 50 41 92 65 101 99% 102% 100% 98% 99% 101% 101% 101% 99% 100% 101% 99% 102% 101% - ----- 1 * 16.14 22.5 1.4 9.00 - 31.59CE 5.71 fG 33.5 6.0 8.1 1.1 20.00 2.00 18.10Ce 9.02 31.1 3.6 7.00 11.2 1.7 4.00 31.11M 11.23n N 23.3 11.4 2.4 1.4 24.00 9.00 Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% ----- ----- ----- ----- ----45 39 53 13 110 99% 100% 101% 100% 101% PAGE 144 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 130 Q36-a: Importance when deciding to buy The sales clerk mentioned it The sales clerk mentioned it LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED POWERBALL IN THE PAST YEAR Important Not Important Don't Know Sigma 261 17 28 74 42 37 12 5% 2DE 12% 1 4% - - 1 3% 218 84% 14 82% 22 79% 60 81% 38 90% 34 92% 31 12% 1 6% 5 18% 14fg 19% 4 10% 2 5% 63 8DEf 13% 53 11 4j 8% 1J 9% 50 79% 40 75% 5 8% 9 17% 50 41 - 1 2% 9 82% 44 88% 36 88% 1 9% 6 12% 4 10% 92 101 - - 45 1 2% 2 2% - - 6rsU 13% 70 76% 58L 89% 87l 86% - - 13 14% 6 9% 12 12% - - ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----261 17 28 74 42 37 63 53 11 50 41 92 65 101 101% 100% 101% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% - ----- ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 9MN 10% 65 39 53 13 110 1 3% 2 4% - 3 3% 35 78% 32 82% 46 87% 10 77% 94 85% 4 9% 6 15% 5 9% 3 23% 13 12% ----- ----- ----- ----- ----45 39 53 13 110 100% 100% 100% 100% 100% PAGE 145 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 131 Q36-b: Importance when deciding to buy I saw a lottery sign I saw a lottery sign LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED POWERBALL IN THE PAST YEAR Important Not Important Don't Know Sigma 261 17 28 74 42 37 63 53 11 50 41 92 65 71 27% 5 29% 4 14% 18 24% 7 17% 12c 32% 25CdE 40% 15j 28% 3 27% 7 14% 16J 39% 30n 33% 20 31% 172 66% 12 71% 20 71% 50 68% 31g 74% 24 65% 35 56% 34 64% 6 55% 38 76% 25 61% 55 60% 18 7% - 4f 14% 6 8% 4 10% 1 3% 3 5% 4k 8% 2K 18% 5K 10% - 7 8% - - 45 39 53 13 21 21% - - 13 29% 14U 36% 19U 36% 4 31% 21 19% 43 66% 71 70% - - 28 62% 25 64% 30 57% 8 62% 80S 73% 2 3% 9 9% - - 4r 9% 4r 8% 1r 8% 9r 8% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----261 17 28 74 42 37 63 53 11 50 41 92 65 101 100% 100% 99% 100% 101% 100% 101% 100% 100% 100% 100% 101% 100% 100% - ----- ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 101 - 110 ----- ----- ----- ----- ----45 39 53 13 110 100% 100% 101% 101% 100% PAGE 146 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 132 Q36-c: Importance when deciding to buy I saw the Powerball tickets I saw the Powerball tickets LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED POWERBALL IN THE PAST YEAR Important Not Important Don't Know Sigma 261 - - 45 39 53 13 20 20% - - 10 22% 11 28% 13 25% 5 38% 24 22% 47 72% 70 69% - - 31 69% 27 69% 37 70% 7 54% 75 68% 1 2% 11M 11% - - 4 9% 1 3% 3 6% 1 8% 11 10% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----261 17 28 74 42 37 63 53 11 50 41 92 65 101 101% 100% 99% 99% 100% 100% 101% 99% 100% 100% 100% 100% 100% 100% - ----- 64 25% 177 68% 20 8% 17 28 74 42 37 63 7cdEf 4 41% 14% 15 20% 6 14% 7 19% 10 59% 20 71% 52g 70% 32G 76% - 4 14% 7 9% 4 10% 53 11 50 41 92 65 25CDEF 15j 40% 28% 2 18% 7 14% 15J 37% 27 29% 17 26% 28G 76% 35 56% 32 60% 7 64% 39h 78% 26 63% 57 62% 2 5% 3 5% 6K 11% 2K 18% 4k 8% - 8m 9% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 101 110 ----- ----- ----- ----- ----45 39 53 13 110 100% 100% 101% 100% 100% PAGE 147 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 133 Q36-d: Importance when deciding to buy I remembered the advertising I remembered the advertising LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED POWERBALL IN THE PAST YEAR Important Not Important Don't Know Sigma 261 17 28 74 42 37 63 53 11 50 41 92 65 101 - - 45 39 53 13 110 42 16% 2 12% 1 4% 11 15% 5 12% 9C 24% 14C 22% 13 25% 1 9% 9 18% 5 12% 20N 22% 13N 20% 8 8% - - 9u 20% 11U 28% 8 15% 3 23% 11 10% 195 75% 14 82% 22 79% 52 70% 34 81% 28 76% 45 71% 31 58% 8 73% 38h 76% 35H 85% 63 68% 49 75% 81l 80% - - 31 69% 25 64% 41 77% 8 62% 89R 81% 24 9% 1 6% 5Fg 18% 11F 15% 3 7% - 9jK 17% 2k 18% 3 6% 1 2% 9 10% 3 5% 12 12% - - 5 11% 3 8% 4 8% 2 15% 10 9% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----261 17 28 74 42 37 63 53 11 50 41 92 65 101 100% 100% 101% 100% 100% 100% 99% 100% 100% 100% 99% 100% 100% 100% - ----- 4 6% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% ----- ----- ----- ----- ----45 39 53 13 110 100% 100% 100% 100% 100% PAGE 148 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 134 Q36-e: Importance when deciding to buy I felt lucky I felt lucky LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED POWERBALL IN THE PAST YEAR 261 17 28 74 42 37 63 53 11 50 41 92 65 Important 114 44% 8C 47% 5 18% 24 32% 16c 38% 19Cd 51% 42CDE 67% 25 47% 4 36% 23 46% 22 54% 49N 53% 27 42% Not Important 126 48% 8 47% 20FG 71% 41G 55% 22G 52% 17g 46% 18 29% 22 42% 4 36% 22 44% 19 46% 36 39% 21 8% 1 6% 3 11% 9 12% 4 10% 1 3% 3 5% 6K 11% 3K 27% 5K 10% - 7 8% Don't Know Sigma - - 45 39 53 13 37 37% - - 22 49% 18 46% 27u 51% 6 46% 40 36% 31 48% 57L 56% - - 18 40% 18 46% 24 45% 5 38% 61q 55% 7 11% 7 7% - - 5 11% 3 8% 2 4% 2 15% 9 8% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----261 17 28 74 42 37 63 53 11 50 41 92 65 101 100% 100% 100% 99% 100% 100% 101% 100% 99% 100% 100% 100% 101% 100% - ----- ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 101 110 ----- ----- ----- ----- ----45 39 53 13 110 100% 100% 100% 99% 99% PAGE 149 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 135 Q36-f: Importance when deciding to buy I had spare money I had spare money LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED POWERBALL IN THE PAST YEAR 261 17 28 74 Important 155 59% 8 47% 13 46% Not Important 93 36% 8 47% Don't Know 13 5% 1 6% Sigma 42 37 63 53 11 50 41 92 65 51bCeF 22 69% 52% 18 49% 43cf 68% 39j 74% 8 73% 29 58% 24 59% 52 57% 42 65% 12 43% 21 28% 18g 43% 17dg 46% 17 27% 13 25% 2 18% 19 38% 16 39% 33 36% 3d 11% 2 3% 2 5% - - 45 39 53 13 60 59% - - 25 56% 26 67% 36u 68% 9 69% 58 53% 20 31% 38 38% - - 18 40% 11 28% 17 32% 4 31% 43 39% 3 5% 1 2% 1 9% 2 4% 1 2% 7 8% 3 5% 3 3% - - 2 4% 2s 5% - - 9S 8% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----261 17 28 74 42 37 63 53 11 50 41 92 65 101 100% 100% 100% 100% 100% 100% 100% 101% 100% 100% 100% 101% 101% 100% - ----- 2 5% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 101 110 ----- ----- ----- ----- ----45 39 53 13 110 100% 100% 100% 100% 100% PAGE 150 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 136 Q36-g: Importance when deciding to buy The Jackpot was high The Jackpot was high LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED POWERBALL IN THE PAST YEAR 261 17 28 74 42 37 63 53 11 50 41 92 65 Important 205 79% 13 76% 20 71% 52 70% 36d 86% 30 81% 54D 86% 44 83% 9 82% 37 74% 31 76% 69 75% 55 85% 51 20% 4 24% 6 21% 20G 27% 6 14% 7 19% 8 13% 7 13% 2 18% 12 24% 10 24% 21 23% - 2e 7% 2 3% - - 1 2% 2 4% - 1 2% - 2 2% Not Important Don't Know Sigma - - 45 39 53 13 78 77% - - 32 71% 33 85% 45 85% 11 85% 83 75% 10 15% 20 20% - - 12 27% 6 15% 8 15% 2 15% 23 21% - 3 3% - - 1 2% - - - ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----261 17 28 74 42 37 63 53 11 50 41 92 65 101 101% 100% 99% 100% 100% 100% 101% 100% 100% 100% 100% 100% 100% 100% - ----- 5 2% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 101 110 4 4% ----- ----- ----- ----- ----45 39 53 13 110 100% 100% 100% 100% 100% PAGE 151 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 137 Q36: Importance when deciding to buy POWERBALL IMPORTANT SUMMARY LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED POWERBALL IN THE PAST YEAR 261 17 28 74 42 37 63 53 11 50 41 92 65 The Jackpot was high 205 79% 13 76% 20 71% 52 70% 36d 86% 30 81% 54D 86% 44 83% 9 82% 37 74% 31 76% 69 75% 55 85% I had spare money 155 59% 8 47% 13 46% 51bCeF 22 69% 52% 18 49% 43cf 68% 39j 74% 8 73% 29 58% 24 59% 52 57% I felt lucky 114 44% 8C 47% 5 18% 24 32% 16c 38% 19Cd 51% 42CDE 67% 25 47% 4 36% 23 46% 22 54% I saw a lottery sign 71 27% 5 29% 4 14% 18 24% 7 17% 12c 32% 25CdE 40% 15j 28% 3 27% 7 14% I saw the Powerball tickets 64 25% 7cdEf 4 41% 14% 15 20% 6 14% 7 19% 25CDEF 15j 40% 28% 2 18% I remembered the advertising 42 16% 2 12% 1 4% 11 15% 5 12% 9C 24% 14C 22% 13 25% The sales clerk mentioned it 12 5% 2DE 12% 1 4% - - 1 3% 4j 8% 8DEf 13% - - 45 39 53 13 78 77% - - 32 71% 33 85% 45 85% 11 85% 83 75% 42 65% 60 59% - - 25 56% 26 67% 36u 68% 9 69% 58 53% 49N 53% 27 42% 37 37% - - 22 49% 18 46% 27u 51% 6 46% 40 36% 16J 39% 30n 33% 20 31% 21 21% - - 13 29% 14U 36% 19U 36% 4 31% 21 19% 7 14% 15J 37% 27 29% 17 26% 20 20% - - 10 22% 11 28% 13 25% 5 38% 24 22% 1 9% 9 18% 5 12% 20N 22% 13N 20% 8 8% - - 9u 20% 11U 28% 8 15% 3 23% 11 10% 1J 9% - 1 2% 1 2% 2 2% - - 6rsU 13% 1 3% 2 4% - 3 3% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 9MN 10% 101 110 PAGE 152 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 138 Q37: Jackpot begin playing POWERBALL LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED POWERBALL IN THE PAST YEAR 261 17 28 74 42 37 63 53 8 15% 11 50 41 92 65 1 9% 6 12% 6 15% 17 18% 9 14% 101 - - 45 39 53 13 110 12 12% - - 11S 24% 6 15% 5 9% 1 8% 15 14% 20-30 Millions 38 15% 5D 29% 5 18% 7 9% 7 17% 6 16% 8 13% 31-50 Millions 29 11% 4DE 24% 3 11% 5 7% 2 5% 4 11% 11de 17% 4 8% 2 18% 5 10% 3 7% 16N 17% 7 11% 6 6% - - 8u 18% 7u 18% 5 9% 1 8% 8 7% 51-99 Millions 9 3% - 1 4% 5 7% 1 2% - 2 3% 1 2% - 2 4% 1 2% 4 4% 3 5% 2 2% - - 2 4% 3u 8% 2 4% - 2 2% 2 5% 6 10% 10 19% - 6 12% 6 15% 5 5% 8 12% 19L 19% - - 2 4% 6q 15% 10Q 19% 2 15% 13 12% - 3 6% 3 7% 3 3% 4 6% 14L 14% - - 1 2% 3 8% 3 6% 1 8% 13q 12% 24 45% 7 54% 47 43% 4r 8% 1r 8% 100-149 Millions 33 13% 4f 24% 3 11% 7 9% 11DFG 26% 150+ Millions 21 8% - 5bD 18% 3 4% 4 10% 4 11% 5 8% 2 4% 113 43% 4 24% 8 29% 43BCE 58% 13 31% 17 46% 28 44% 25 47% 6 55% 25 50% 21 51% 44n 48% 32n 49% 36 36% - - 20 44% 14 36% 18 7% - 3 11% 4 5% 4 10% 4 11% 3 5% 3 6% 2k 18% 3 6% 1 2% 3 3% 2 3% 12LM 12% - - 1 2% - ? Size of Jackpot does not matter/ when I have spare change Don't Know 82.80b 105.94 MEAN 82.45 52.00 99.41b 78.70 ? 53.42 79.60 Std Dev. Std Err. MEDIAN 74.9 6.6 50.00 34.7 9.6 40.00 93.0 22.5 60.00 ? ? ? ? ? ? 77.6 15.8 32.00 70.9 78.4 70.1 73.5 14.2 15.7 31.4 10.3 50.00 100.00 100.00 100.00 Sigma ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----261 17 28 74 42 37 63 53 11 50 41 92 65 101 100% 101% 102% 99% 101% 100% 100% 101% 100% 100% 99% 98% 100% 101% - ----- 65.6 50.0 12.6 10.0 75.00 100.00 123.9 31.0 40.00 76.94 83.60 36.67 91.36 86.37 59.27 67.6 12.0 50.00 80.5 16.1 60.00 15.3 8.8 40.00 95.3 20.3 50.00 76.9 17.6 80.00 70.9 10.6 40.00 ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 76.61 105.21L m 65.0 78.8 11.7 10.8 50.00 100.00 93.00q 92.00 12qR 11% 91.39Q ----- ----- ----- ----- ----45 39 53 13 110 98% 100% 100% 101% 101% PAGE 153 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 139 Q38: POWERBALL spending as the jackpot grows LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED POWERBALL IN THE PAST YEAR 261 17 Yes 100 38% No 156 60% Don't know / Refused Sigma - - 45 39 53 13 37 37% - - 18 40% 20su 51% 17 32% 6 46% 38 35% 41 63% 62 61% - - 26 58% 18 46% 35r 66% 7 54% 70r 64% 1 2% 2 2% - - 1 2% 1 3% 1 2% - 2 2% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----261 17 28 74 42 37 63 53 11 50 41 92 65 101 100% 100% 100% 100% 100% 100% 101% 100% 99% 100% 99% 99% 100% 100% - ----- 5 2% 28 74 42 37 63 53 11 50 41 92 65 12CDEFg 7 71% 25% 22 30% 15 36% 14 38% 30CD 48% 17 32% 5 45% 21 42% 21h 51% 40 43% 23 35% 5 29% 19B 68% 51BG 69% 26B 62% 23B 62% 32 51% 35k 66% 5 45% 29 58% 19 46% 50 54% - 2 7% 1 1% 1 2% - 1 2% 1 2% 1J 9% - 1 2% 2 2% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 101 110 ----- ----- ----- ----- ----45 39 53 13 110 100% 100% 100% 100% 101% PAGE 154 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 140 Q39: Powerball incremental spend increase as jackpot grows LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO SPEND MORE AS POWERBALL JACKPOT GROWS 100 20-30 5 5% 31-50 12 12% 51-99 7 7% 12 7 22 15 - - 1 5% - 4Dg 33% 1 14% 1 5% - 1 14% 14 30 17 5 21 1 7% 3 10% 2 12% - 2 13% 1 7% 3 10% - 1h 20% 3 14% 2 9% 1 7% 1 7% 2 7% - 1h 20% 1 5% 21 - 40 23 37 - - 18 20 17 6 38 2 5% 2 9% 1 3% - - 1 6% 2 10% 1 6% - 1 3% 3 14% 5 13% 5n 22% 2 5% - - 4 22% 2 10% 1 6% 1 17% 4 11% 1 5% 2 10% 4 10% - 3 8% - - 2 11% 1 5% 2 12% - 2 5% 100-149 28 28% 2 17% 2 29% 7 32% 3 20% 5 36% 9 30% 8 47% 1 20% 8 38% 6 29% 9 23% 10l 43% 9 24% - - 6 33% 6 30% 4 24% 2 33% 10 26% 150+ 22 22% 3 25% 1 14% 3 14% 4 27% 3 21% 8 27% 3 18% - 3 14% 6 29% 9 23% 2 9% 11m 30% - - 2 11% 5 25% 5 29% 1 17% 9 24% Size of Jackpot does not matter 15 15% 3 25% - 5 23% 2 13% 1 7% 4 13% 1 6% 1 20% 4 19% 3 14% 7 18% 3 13% 5 14% - - 2 11% 3 15% 2 12% 1 17% 6 16% Don't Know 11 11% - 3 14% 3g 20% 2 14% 1 3% 3 18% 1 20% 1 5% 1 5% 4 10% 1 4% 6 16% - - 1 6% 1 5% 2 12% 1 17% 6 16% 96.84 150.77M ? ? 2bG 29% MEAN 123.30 120.44 104.00 102.14 137.00 146.36 124.40 115.77 76.67 126.25 120.88 116.00 Std Dev. Std Err. MEDIAN 81.1 92.2 57.7 42.6 86.8 9.4 30.7 25.8 11.4 27.4 100.00 100.00 100.00 100.00 100.00 115.3 34.8 100.00 81.3 71.5 16.3 19.8 100.00 100.00 40.4 100.2 58.7 78.6 64.3 89.1 23.3 25.0 14.2 14.6 14.8 17.5 70.00 100.00 100.00 100.00 100.00 100.00 Sigma ? ? ? ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----100 12 7 22 15 14 30 17 5 21 21 40 23 37 100% 100% 100% 102% 100% 99% 100% 101% 100% 100% 101% 102% 100% 100% - ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 82.27 124.06 138.85 117.50 139.62Q q Q ? 38.7 85.5 82.5 62.4 93.9 ? 10.0 21.4 22.9 31.2 18.4 ? 100.00 100.00 100.00 100.00 100.00 ----- ----- ----- ----- ----- ----18 20 17 6 38 100% 100% 101% 101% 101% PAGE 155 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 141 Q39a. PowerPlay feature playership LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED POWERBALL IN THE PAST YEAR 261 17 Yes 119 46% No Don't know / Refused Sigma 28 74 42 37 63 53 11 50 41 92 65 13CDEFg 7 76% 25% 33c 45% 20c 48% 13 35% 33Cf 52% 23 43% 9Hjk 82% 27 54% 20 49% 52N 57% 32n 49% 132 51% 4 24% - - 45 39 53 13 35 35% - - 23 51% 19 49% 20 38% 8 62% 48 44% 39B 53% 20b 48% 23Bg 62% 28 44% 29I 55% 2 18% 20 40% 20i 49% 40 43% 31 48% 58l 57% - - 22 49% 19 49% 31 58% 5 38% 55 50% 10 4% - 2 3% 2 5% 1 3% 2 3% 1 2% - 3 6% 1 2% - 2l 3% 8L 8% - - - 1 3% 2 4% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----261 17 28 74 42 37 63 53 11 50 41 92 65 101 101% 100% 100% 101% 101% 100% 99% 100% 100% 100% 100% 100% 100% 100% - ----- 18Bg 64% 3d 11% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 101 - 110 7q 6% ----- ----- ----- ----- ----45 39 53 13 110 100% 101% 100% 100% 100% PAGE 156 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 142 Q39AW4. Aware of PowerPlay LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED POWERBALL IN THE PAST YEAR 261 17 28 74 42 37 63 53 11 50 41 92 65 Yes 104 40% 10EF 59% 10 36% 33e 45% 12 29% 11 30% 28 44% 22 42% 4 36% 24 48% 14 34% 49N 53% 32N 49% No 148 57% 7 41% 17 61% 38 51% 28b 67% 25b 68% 33 52% 30 57% 6 55% 23 46% 27j 66% 41 45% 32 49% - 1 4% 3 4% 2 5% 1 3% 2 3% 1 2% 1k 9% 3 6% - 2 2% 1 2% Don't know / Refused Sigma - - 45 39 53 13 22 22% - - 27STU 60% 21StU 54% 15 28% 3 23% 38 35% 73LM 72% - - 17 38% 17 44% 38QR 72% 9q 69% 66Qr 60% 6 6% - - 1 2% 1 3% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----261 17 28 74 42 37 63 53 11 50 41 92 65 101 100% 100% 101% 100% 101% 101% 99% 101% 100% 100% 100% 100% 100% 100% - ----- 9 3% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 101 - 1S 8% 110 6s 5% ----- ----- ----- ----- ----45 39 53 13 110 100% 101% 100% 100% 100% PAGE 157 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 143 Q39BW4. Playing PowerPlay LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE AWARE OF POWERBALL CHANGES More 104 6 6% 10 10 4CDEFG 40% 33 2 6% 12 11 28 22 4 24 14 49 - - - - 1Hk 25% 3h 13% - 4 8% 32 22 - - 27 2 6% - - - 2 7% 21 15 3 1 5% - - 38 3 8% About the same 78 75% 5 50% 6 60% 25 76% 9 75% 9 82% 24Bc 86% 19 86% 2 50% 16 67% 11 79% 32 65% 25 78% 20L 91% - - 18 67% 17 81% 11 73% 2 67% 30 79% Less 20 19% 1 10% 4g 40% 6 18% 3 25% 2 18% 4 14% 3 14% 1 25% 5 21% 3 21% 13 27% 5 16% 2 9% - - 7 26% 3 14% 4 27% 1 33% 5 13% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----104 10 10 33 12 11 28 22 4 24 14 49 32 22 100% 100% 100% 100% 100% 100% 100% 100% 100% 101% 100% 100% 100% 100% - ----- Sigma ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% ----- ----- ----- ----- ----27 21 15 3 38 100% 100% 100% 100% 100% PAGE 158 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 144 Q39ABW4. Aware of Powerball improvements LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED POWERBALL IN THE PAST YEAR 261 17 28 74 42 37 63 53 11 50 41 92 65 Yes 105 40% 9c 53% 7 25% 34c 46% 13 31% 12 32% 30Ce 48% 18 34% 5 45% 27H 54% 16 39% 52N 57% 29N 45% No 141 54% 8 47% 19dg 68% 34 46% 26 62% 24dg 65% 30 48% 32J 60% 5 45% 20 40% 25j 61% 37 40% 31 48% 15 6% - 2 7% 6 8% 3 7% 1 3% 3 5% 3 6% 1k 9% 3 6% - 3 3% 5 8% Don't know / Refused Sigma - - 45 39 53 13 23 23% - - 26STU 58% 23STU 59% 19 36% 3 23% 34 31% 71LM 70% - - 17 38% 14 36% 34QR 64% 8 62% 67QR 61% 7 7% - - 2 4% 2s 5% - 2S 15% 9S 8% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----261 17 28 74 42 37 63 53 11 50 41 92 65 101 100% 100% 100% 100% 100% 100% 101% 100% 99% 100% 100% 100% 101% 100% - ----- ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 101 110 ----- ----- ----- ----- ----45 39 53 13 110 100% 100% 100% 100% 100% PAGE 159 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 145 Q39ABCW4. What improvements LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO ARE AWARE OF POWERBALL IMPROVEMENTS 105 9 7 34 13 12 30 18 5 27 16 52 29 23 - - 26 23 19 3 34 6 32% - 14 41% Bigger jackpots/higher payouts 34 32% 2 22% 1 14% 10 29% 6 46% 8bCDG 67% 7 23% 8 44% 1 20% 7 26% 3 19% 18 35% 7 24% 8 35% - - 8 31% 6 26% Bigger starting jackpot/ jackpot starts at $40 million now 23 22% 1 11% 1 14% 7 21% 3 23% 2 17% 9 30% 4 22% 2 40% 5 19% 2 13% 16M 31% 3 10% 4 17% - - 10RU 38% 2 9% Better odds/better chance to win 21 20% 1 11% - 7 21% 2 15% 3 25% 8 27% 6 33% - 6 22% 4 25% 14m 27% 3 10% 4 17% - - 8u 31% Raised the price/ticket price/cost more to play 16 15% - 4BdEFG 8g 57% 24% 1 8% 1 8% 2 7% 1 6% - 2 7% 5hJ 31% 8 15% 3 10% 4 17% - - Tickets $2 instead of $1/now $2 15 14% - 1 14% 2 15% 2 17% 5 17% 3 17% 5 19% 1 6% 6 12% 6 21% 3 13% - 1 4% 1 6% 3 6% - 3m 13% 5 15% 1 20% 1 33% 3 9% 6 26% 2 11% 1 33% 4 12% 5 19% 1 4% 1 5% 1r 33% 8rs 24% - 3 12% 6u 26% 3 16% - 3 9% - - 3 12% - - - 3 9% Jackpots grows faster 6 6% 1 11% - 2 6% - - 3 10% - There are more winners/ jackpots 4 4% - - 2 6% 1 8% - 1 3% - - 2 7% 2 13% 1 2% 2 7% 1 4% - - - 2 9% 1 5% - 1 3% Few numbers to select from as Powerball 4 4% - - 1 3% 2 15% - 1 3% 1 6% - 1 4% 1 6% 2 4% - 2 9% - - 1 4% 1 4% 1 5% - 1 3% Changed the price/ ticket price 3 3% - - 2 6% 1 8% - - 1 6% - 2 7% - - 1 3% 2L 9% - - - 1 4% - - 2 6% Other 10 10% 1 11% 2ef 29% 5 15% - - 2 7% 1 6% - 4 15% 2 13% 4 8% 4 14% 2 9% - - 1 4% 2 9% 3 16% 1q 33% 3 9% Don't remember 10 10% 3DF 33% - 1 8% - 5d 17% 1 6% 1 20% 2 7% 1 6% 3 6% 6Ln 21% 1 4% - - 2 8% 2 9% 2 11% - 4 12% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----146 9 9 50 19 16 43 26 7 37 22 75 35 34 140% 99% 128% 149% 146% 134% 144% 146% 140% 137% 138% 146% 120% 147% - ----- Sigma 1 3% 2HJk 40% 7RU 37% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% ----- ----- ----- ----- ----41 29 26 4 46 159% 126% 138% 132% 137% PAGE 160 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 146 Q39BAW4. Still play Powerball LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED POWERBALL IN THE PAST YEAR 261 17 28 74 42 37 63 53 11 50 41 92 65 Yes 214 82% 14C 82% 14 50% 60C 81% 33C 79% 35CdE 95% 58CdE 92% 44 83% 9 82% 42 84% 38 93% 82N 89% 58N 89% No 15 6% 2F 12% 6DeFG 21% 2 3% 3 7% - 5 5% Don't know / Refused 32 12% 1 6% 12G 16% 6g 14% 3 7% 5 5% Sigma - - 45 39 53 13 72 71% - - 42U 93% 35U 90% 44 83% 11 85% 81 74% 2 3% 8 8% - - 1 2% 2 5% 1 2% - 11s 10% 5 8% 21LM 21% - - 2 4% 2 5% 8q 15% 2 15% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----261 17 28 74 42 37 63 53 11 50 41 92 65 101 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 99% 100% 100% - ----- 8bFG 29% - 2 3% 5K 9% 1k 9% 2 4% 2 5% 3 5% 4 8% 1 9% 6 12% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 101 110 18Qr 16% ----- ----- ----- ----- ----45 39 53 13 110 99% 100% 100% 100% 100% PAGE 161 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 147 Q39D: Impact of Powerball game change on power play playership LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE USED POWERPLAY FEATURE FOR POWERBALL IN THE PAST YEAR Yes No Don't know / Refused Sigma 119 13 7 33 20 13 33 23 52 32 35 - - 23 19 20 11 85% 31CD 94% 19 83% 8 89% 19 70% 20hJ 100% 44 85% 27 84% 28 80% - - 19 83% 16 84% 18 90% 8 100% 37 77% - 1 3% 2 9% 1 11% 3 11% - 2 4% 2 6% 3 9% - - 2 9% - 2 10% - 3 6% 2 15% 1 3% 2 9% - 5k 19% - 6 12% 3 9% 4 11% - - 2 9% 3s 16% - - 8s 17% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----119 13 7 33 20 13 33 23 9 27 20 52 32 35 100% 100% 100% 100% 100% 100% 100% 101% 100% 100% 100% 101% 99% 100% - ----- 99 83% 12c 92% 4 57% 25 76% 16 80% 7 6% 1 8% 1 14% 3 9% 1 5% - 2bG 29% 5g 15% 3 15% 13 11% 9 27 20 ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 8 48 ----- ----- ----- ----- ----23 19 20 8 48 101% 100% 100% 100% 100% PAGE 162 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 148 Q39E: Amount spend on $2 Powerball game in typical month LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED POWERBALL IN THE PAST YEAR 261 17 28 1-5 101 39% 3 18% 19BdFG 34BFG 68% 46% 1 11 4% 1g 6% 2 61 23% 1 6% 3 2 1% - - 4 21 8% 1 6% 3 11% 5 6 2% - - 2G 7% 74 42 37 63 53 11 50 41 22BFG 52% 9 24% 14 22% 20 38% 2 18% 20k 40% 9 22% 6 7% 24L 37% 4fG 10% - - 2 4% 1k 9% 3 6% - 2 2% 12b 29% 5 14% 10 16% 12 23% 1 9% 8 16% 5 12% - - 1 3% 1 2% - - 1 2% 8g 11% 5g 12% 2 5% 2 3% 6 11% - 3 4% 1 2% 1 3% 1 2% - - 4g 5% 14BDeF 19b 50%G 26% 92 65 101 - - 69LM 68% - - 1 2% 8lm 8% - - 13L 20% 46LM 46% - - 1 2% 5 10% 3 7% 2 2% 3h 6% 1 2% 45 39 53 13 3 7% 9Q 23% 23QR 43% 6Q 46% 60QR 55% - 1 2% - 1 2% - 9r 8% - - - 3q 8% 1 1% - - - - - 8L 12% 11L 11% - - 2 4% 4 10% 7 13% 2 2% 1 2% 3 3% - - - 2 5% 2 4% - 11Q 28% 13QR 25% 5QR 38% 110 40QR 36% - 2 2% 1 8% 7 6% - 2 2% 13Q 25% 4Q 31% 27Q 25% 6-10 55 21% 3 18% 4 14% 15 20% 9 21% 10 27% 14 22% 9 17% 3 27% 10 20% 13h 32% 6 7% 22L 34% 26L 26% - - 11-20 53 20% 4 24% 4 14% 10 14% 6 14% 11D 30% 18De 29% 14 26% 3 27% 10 20% 7 17% 37MN 40% 12N 18% 4 4% - - 19STU 42% 12U 31% 9 17% 1 8% 12 11% 21+ 51 20% 7CdEf 41% 1 4% 14c 19% 5 12% 7c 19% 17Ce 27% 9 17% 3 27% 10 20% 12 29% 43MN 47% 7N 11% 1 1% - - 23RSTU 7 51% 18% 7 13% 2 15% 11 10% - - - - - - - - 1 1% - - - - 18.91 17.28 19.95 4.90 ? ? 8.62 11.10 17.7 5.3 14.00 24.5 3.5 6.00 31.2 4.9 10.00 4.9 0.5 2.00 8.5 2.3 6.00 19.6 1.9 4.00 Don't know 1 * - - 37.12CD 5.71 EFG 50.6 6.1 12.3 1.2 20.00 2.00 1 1% 16.07C 11.43 MEAN 15.87 Std Dev. Std Err. MEDIAN 22.8 1.4 10.00 ? ? ? ? ? ? Sigma ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----261 17 28 74 42 37 63 53 11 50 41 92 65 101 99% 101% 100% 100% 100% 101% 101% 100% 99% 100% 99% 100% 101% 101% - ----- 24.8 2.9 6.00 20.1 3.1 4.00 16.16C 1 2% 15.3 2.5 10.00 17.21C 13.27 e 13.7 12.6 1.7 1.7 14.00 10.00 30.49M 12.57N N 29.6 17.3 3.1 2.1 20.00 10.00 Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% - - 1 2% 30.24R 16.05t 14.92 STU 30.9 13.8 24.0 4.6 2.2 3.3 24.00 10.00 6.00 ----- ----- ----- ----- ----45 39 53 13 110 99% 100% 101% 100% 100% PAGE 163 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 149 Q39F: $2 Powerball impact on PB spend LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED POWERBALL IN THE PAST YEAR Spend more on Powerball, increase other Lottery spend 261 8 3% 17 28 74 42 37 5CDEFG 29% - - - 63 3d 5% 53 11 - - 50 41 92 65 101 - - 1 2% 2 5% 4 4% 3 5% 1 1% - - 1 9% 11 22% 4 10% 18N 20% 9N 14% 5 5% - - 45 2 4% 39 53 13 110 1 3% 1 2% - 4 4% 5 13% 3 6% 2 15% 9 8% Spend more on Powerball, keep other Lottery spend the same 32 12% 1 6% - 8c 11% 5c 12% 3 8% Spend more on Powerball, lower other Lottery spend 18 7% 2 12% 2 7% 7 9% 2 5% 3 8% 2 3% 4 8% - 5 10% 1 2% 6 7% 4 6% 8 8% - - 4 9% 4 10% 2 4% - 8 7% Spend less on Powerball, increase other Lottery spend 10 4% - - 5 7% 1 2% 2 5% 2 3% 2 4% - 3 6% 2 5% 4m 4% - 6M 6% - - 2 4% 2 5% 2 4% 1 8% 3 3% Spend less on Powerball, keep other Lottery spend the same 15 6% 1 6% 2 7% 4 5% 3 7% - 5f 8% 2 4% 1 9% 2 4% 4 10% 5 5% 5 8% 5 5% - - 4ru 9% - 7RU 13% 1r 8% 3 3% Spend less on Powerball, lower other Lottery spend 11 4% - 4FG 14% 4 5% 2 5% - 1 2% 2 4% 1 9% 2 4% 1 2% 4 4% 3 5% 4 4% - - - 3q 8% 1 2% - 7q 6% 139 53% 5 29% 16b 57% 36 49% 24b 57% 25Bd 68% 33b 52% 27 51% 6 55% 23 46% 24 59% 47 51% 35 54% 55 54% - - 17 38% 23q 59% 32Q 60% 7 54% 60q 55% 28 11% 3G 18% 4g 14% 10G 14% 5g 12% 4 11% 2 3% 7 13% 2 18% 3 6% 3 7% 4 4% 6 9% 17L 17% - - 3 7% 1 3% 5 9% 2r 15% 16R 15% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----261 17 28 74 42 37 63 53 11 50 41 92 65 101 100% 100% 99% 100% 100% 100% 100% 101% 100% 100% 100% 99% 101% 100% - ----- Spend the same amount on Powerball and other Lottery games Don't know Sigma 15CDf 24% 9 17% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 13rSU 29% ----- ----- ----- ----- ----45 39 53 13 110 100% 101% 100% 100% 101% PAGE 164 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 150 Q39c. Thoughts on Powerball change LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED POWERBALL IN THE PAST YEAR 261 17 28 74 42 37 63 53 11 50 41 92 65 1 9% 11H 22% 10H 24% 17n 18% 8 12% 101 - - 45 39 53 10 10% - - 10St 22% 4 10% 4 8% 13 Don't like this idea, don't increase to $2 game 35 13% 2 12% 6 21% 10 14% 8 19% 3 8% 6 10% 4 8% I/People would buy less, not play, play less often 24 9% - 4 14% 7 9% 7bg 17% 2 5% 4 6% 6 11% - 3 6% 7j 17% 4 4% 7 11% 13L 13% - - 2 4% 5 13% 7 13% Good idea/like it/ ok with it 15 6% 2c 12% - 8cg 11% 1 2% 2 5% 2 3% 3 6% - 4 8% 2 5% 8N 9% 5n 8% 2 2% - - 4S 9% 3S 8% - It's okay as long as the odds are higher 13 5% - - 2 3% 4c 10% 2 5% 5 8% 4 8% 2 18% 3 6% 2 5% 5 5% 2 3% 6 6% - - - 2 5% 7QU 13% It's okay as long as the jackpots are bigger/ there are more prizes/ payouts are better 7 3% - - 1 1% 2 5% 1 3% 3 5% 2 4% 1 9% 1 2% 2 5% 2 2% 2 3% 3 3% - - 1 2% 1 3% 3 6% - 2 2% A $1 increase is too much/not good idea in current economy 7 3% - 1 4% 1 1% 3 7% 1 3% 1 2% 2 4% - 1 2% - 1 1% 2 3% 4 4% - - 1 2% 1 3% 1 2% - 4 4% 6 2% - - 2 3% 1 2% - 3 5% 2 4% - 2 4% 2 5% 1 1% - 5m 5% - - - - 4qru 8% - 2 2% It's not worth it/ payouts don't justify increase 4 2% - 1 4% 2 3% - - 1 2% - - 1 2% - 1 1% 2 3% 1 1% - - 1 2% - 1 2% - 2 2% Lower odds/less chances to win 4 2% - 1 4% 2 3% 1 2% - - 1 2% - 1 2% 1 2% 1 1% 2 3% 1 1% - - - 2s 5% - - 2 2% Would not affect me/ amount I spend on lottery 1 * 1Dg 6% - - - - - - - - - - 1 2% - - - - 1u 3% - - - 4 5% 5 12% 3 8% 8 13% 7 13% 2 18% 5 10% 4 10% 10 11% 4 6% 11 11% - - 7 16% 3 8% 6 11% - 9 8% 40e 54% 15 36% 24E 65% 35E 56% 26 49% 6 55% 21 42% 16 39% 44 48% 37 57% 59 58% - - 21 47% 21 54% 27 51% 9 69% 64 58% Everything increases Other No thoughts/ don't know 25 10% 143 55% 13dE 76% 5bd 18% 16e 57% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% - 110 17 15% 1 8% 9 8% - 8S 7% 3QrU 23% 1 1% PAGE 165 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 150 (continued) Q39c. Thoughts on Powerball change LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) Sigma ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----284 18 34 79 47 38 68 57 12 53 46 94 72 115 110% 106% 122% 107% 112% 102% 110% 109% 109% 106% 112% 101% 111% 114% - Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% ----- ----- ----- ----- ----- ----47 43 60 13 120 104% 112% 114% 100% 109% PAGE 166 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 151 Q40: How often do you play CASH 5 LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED CASH 5 IN THE PAST YEAR ONCE A WEEK OR MORE OFTEN(NET) --------------(365) Daily 70 22 31% 4 6% 8 3 8 9 2 14% 2 25% - - 6cDeFg 75% - 14 28 20 7 19 9 1 11% 11 39% 7 35% 2 29% 6 32% 3 33% 1 13% - 3 11% 3 15% - 1 5% - 34 17 13 3 3 16N 47% 5N 29% - - 1n 33% 3 9% 1 6% - - - 18 12 19 2 19 11RSU 61% 2 17% 4 21% - 5 26% 3u 17% - 1 5% - - 3 17% 2 17% 3 16% - 2 11% - - - 3s 16% 1 50% 7 37% 1qs 50% 4 21% (182) Between 2 to 5 times per week 10 14% 3def 38% - 1 7% - - 6 21% 3 15% 1 14% 4 21% 2 22% 8n 24% 2 12% - - - (052) Once a week 8 11% 3dG 38% - 1 7% 1 13% 1 11% 2 7% 1 5% 1 14% 1 5% 1 11% 5 15% 2 12% - - 1n 33% 5rS 28% 2 TO 3 TIMES A MONTH AND ONCE A MONTH(NET) ---------------- 22 31% 2 25% 2 67% 3 21% 2 25% 4 44% 9 32% 6 30% 4 57% 5 26% 3 33% 11n 32% 6n 35% 1 8% 2N 67% 2N 67% 6 33% 5 42% 3 16% (30) 2 or 3 times per month 9 13% 1 13% 1 33% 2 14% 1 13% 1 11% 3 11% 3 15% - 2 11% 2 22% 2 6% 3 18% - 2LmN 67% 2LmN 67% 1 6% 2 17% 1 5% (12) Once a month 13 19% 1 13% 1 33% 1 7% 1 13% 3 33% 6 21% 3 15% 3 16% 1 11% 9 26% 3 18% 1 8% - 5 28% 3 25% 2 11% - 3 16% ONCE EVERY 2 MONTHS OR LESS OFTEN(NET) -------------- 24 34% - 1 33% 7B 50% 4B 50% 4b 44% 8 29% 7i 35% - 7i 37% 3 33% 7 21% 5 29% 11LMoP 1 85% 33% - 1 6% 5Q 42% 11Q 58% - 7Q 37% (6) Once every 2 months 7 10% - - 1 7% 2 25% 1 11% 3 11% 3 15% - 1 5% 1 11% 2 6% 1 6% 4Lm 31% - - - 1 8% 3q 16% - 3q 16% (3) Once every 3-6 months 8 11% - - 4g 29% 1 13% 1 11% 2 7% 2 10% - 1 5% 2 22% 2 6% 2 12% 3l 23% 1 33% - - 3Q 25% 2 11% - 3q 16% (1) About once a year 9 13% - 1 33% 2 14% 1 13% 2 22% 3 11% 2 10% - 5 26% - 3 9% 2 12% 4l 31% - - 1 6% 1 8% 6qU 32% - 1 5% 2 3% - - 2G 14% - - - - 1 14% 1 5% - - 1 6% 1 8% - - - - 1 5% 27.17 59.38 14.33 51.3 14.8 124.7 44.1 16.7 5.6 Don't Know MEAN Std Dev. Std Err. 61.72 97.5 11.8 93.00D 14.33 F 75.0 14.6 26.5 8.5 88.57d 92.25 f 119.9 132.7 22.7 29.7 4HJk 57% 47.00 69.72 55.56 68.0 27.8 103.8 24.5 73.5 24.5 88.24N 60.81n 112.4 19.3 ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 99.6 24.9 4.08 3.3 0.9 - 21.00N 37.33 110.67r 39.67 N U 15.6 12.7 131.4 67.2 9.0 7.3 31.0 19.4 1QRsU 50% - 55.28 30.00 37.05 102.6 24.2 ? ? 54.0 12.4 PAGE 167 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 151 (continued) Q40: How often do you play CASH 5 LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) Sigma ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----70 8 3 14 8 9 28 20 7 19 9 34 17 13 3 3 18 12 19 2 19 100% 102% 99% 99% 103% 99% 100% 100% 99% 99% 99% 101% 102% 101% 100% 100% 102% 100% 101% 100% 101% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 168 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 152 Q41: Amount spent last time played CASH 5 LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED CASH 5 IN THE PAST YEAR 70 8 3 1-5 51 73% 3 38% 3 100% 1 23 33% 1 13% 2 11 16% 3 8 9 28 20 12B 86% 6 75% 6 67% 21b 75% 13 65% 5 71% 13 68% 2f 67% 6 43% 2 25% 1 11% 11 39% 8 40% 3 43% - - 2 14% 3bg 38% 3 33% 3 11% 2 10% 4 6% - - 2 14% - - 2 7% 4 1 1% - - - - - 5 12 17% 2 25% 1 33% 2 14% 1 13% 6-10 11 16% 2 25% - 1 7% 11-20 5 7% 2d 25% - 21+ 2 3% 1g 13% Don't know 1 1% - MEAN 5.42 Std Dev. Std Err. MEDIAN 7.4 0.9 3.00 Sigma 34 17 13 3 3 18 12 19 8 89% 20 59% 15L 88% 11 85% 3 100% 2 67% 13 72% 10 83% 12 63% 2 100% 14 74% 4 21% 3 33% 10 29% 6 35% 4 31% 2 67% 1 33% 6 33% 4 33% 5 26% 2qsu 100% 6 32% - 4 21% 1 11% 4 12% 3 18% 3 23% - 1 33% 4 22% 2 17% 2 11% - 3 16% 2 10% - 1 5% - 1 3% 2 12% - 1Ln 33% - - 3QS 25% - - 1 5% 1 4% - - 1 5% - 1 3% - - - - - 1 8% - - - 2 22% 4 14% 1 5% 2 29% 3 16% 4H 44% 4 12% 4 24% 4 31% - - 3 17% - 5r 26% - 4 21% 1 13% 3 33% 4 14% 5 25% 1 14% 4 21% - 9mN 26% 1 6% - - 1n 33% 3 17% 1 8% 4 21% - 3 16% - - - 3 11% 1 5% - 2 11% 1 11% 3 9% 1 6% 1 8% - - 1 6% 1 8% 2 11% - 1 5% - - 1g 13% - - - 1 14% - - 2 6% - - - - 1 6% - - - 1 5% - 1 7% - - - 1 5% - - - - - 1 8% - - - - 1 5% - - 11.38cD 2.33 fG 8.2 2.3 2.9 1.3 10.00 1.00 14 7 19 9 2 19 2.62 8.75 5.22d 4.46 4.42 10.43 5.47 4.11 7.32 3.35 4.17 1.67 4.33 6.56 4.08 5.28 1.00 5.79 2.2 0.6 2.00 16.8 5.9 2.00 3.8 1.3 5.00 4.8 0.9 2.00 4.9 1.1 2.00 17.8 6.7 5.00 5.2 1.2 4.00 3.5 1.2 5.00 9.6 1.6 5.00 2.9 0.7 2.00 5.3 1.5 2.00 1.2 0.7 1.00 4.9 2.8 2.00 11.5 2.7 2.00 5.4 1.6 2.00 4.2 1.0 5.00 0.0 0.0 1.00 6.7 1.5 3.00 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----70 8 3 14 8 9 28 20 7 19 9 34 17 13 3 3 18 12 19 2 19 100% 101% 100% 99% 102% 99% 100% 100% 100% 100% 99% 100% 101% 101% 100% 99% 101% 99% 100% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 169 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 153 Q42: Amount spent on CASH 5 in a typical month LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED CASH 5 IN THE PAST YEAR 70 8 3 1-5 37 53% 2 25% 3bg 100% 1 12 17% - 1 33% 2 6 9% - - 3 1 1% - 4 4 6% 5 8 9 28 20 7 19 9 34 17 13 9b 64% 5 63% 6 67% 12 43% 9 45% 4 57% 10 53% 5 56% 13 38% 9 53% 11Lmp 3L 85% 100% 6BFG 43% 1 13% - 4 14% 3 15% 1 14% 4 21% 1 11% 3 9% 4 24% 4l 31% - 2d 25% 2d 22% 2 7% 2 10% - 2 11% - 2 6% 1 6% - - - 1g 11% - 1 5% - - - - 1 13% - - 1 13% - 2 7% 1 5% 1 14% 1 5% 1 11% 14 20% 1 13% 2G 67% 3 21% 1 13% 3 33% 4 14% 2 10% 2 29% 3 16% 6-10 9 13% 1 13% - - 1 13% 2d 22% 5 18% 4 20% - 11-20 11 16% 3e 38% - 2 14% - 1 11% 5 18% 2 10% 21-30 8 11% - - 2 14% 1 13% - 5 18% 31-49 2 3% 2dG 25% - - - - 50+ 2 3% - - - 1 13% Don't know 1 1% - - 1 7% MEAN Std Dev. Std Err. MEDIAN Sigma 11.71 12.4 1.5 5.00 20.50cD 3.67 F 15.1 2.3 5.4 1.3 20.00 5.00 14 18 12 19 1 33% 8 44% 5 42% 11 58% 2 100% 11 58% 1 33% - 1 6% 1 8% 3 16% 1q 50% 6q 32% 3l 23% - - 2 11% 1 8% 2 11% - 1 5% 1 6% - - - - 1 8% - - - 3 9% - - 1Mn 33% - 2 11% 1 8% - 3 33% 5 15% 3 18% 4 31% 1 33% 1 33% 3 17% 1 8% 6 32% - 4 21% 3 16% - 6 18% 2 12% - - 1n 33% 1 6% 3 25% 4 21% - 1 5% 1 14% 3 16% 3 33% 7 21% 2 12% 1 8% - 1 33% 3 17% 1 8% 1 5% - 6S 32% 3 15% 1 14% 3 16% 1 11% 4 12% 4n 24% - - - 3u 17% 3U 25% 2 11% - - - - - - - 2 6% - - - - 1 6% - - - 1 5% - 1 4% 1 5% 1 14% - - 2 6% - - - - 2 11% - - - - - - - 1 5% - - - - - 1 8% - - - - 1 5% - - 8.77 12.75 6.89 12.68 12.16 15.71 10.00 11.67 10.4 2.9 5.00 17.8 6.3 4.00 5.8 1.9 5.00 12.1 2.3 7.00 13.5 3.1 7.00 17.6 6.7 5.00 9.8 2.2 5.00 9.3 3.1 5.00 15.65N 10.65n 14.5 2.5 8.00 10.3 2.5 5.00 3 3 2 1SU 50% 19 - 4.17 3.33 11.67n 18.11S 11.00 8.17 2.50 10.42 5.3 1.5 2.00 2.1 1.2 4.00 7.6 4.4 10.00 8.4 2.0 5.00 2.1 1.5 1.00 10.9 2.5 5.00 17.0 4.0 8.00 9.7 2.8 6.00 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----70 8 3 14 8 9 28 20 7 19 9 34 17 13 3 3 18 12 19 2 19 100% 102% 100% 99% 103% 99% 100% 100% 99% 101% 99% 102% 102% 101% 99% 99% 102% 98% 101% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 170 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 154 Q43: How often play LOTTO LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED LOTTO IN THE PAST YEAR ONCE A WEEK OR MORE OFTEN(NET) --------------(365) Daily 192 60 31% 2 1% 15 20 47 33 29 48 45 7D 47% 6 30% 9 19% 10 30% 10 34% 18d 38% 13 29% 4 44% - - - - - - - 2DEfG 13% 9 37 32 67 12 32% 10 31% 43MNOP 8N 64% 18% 1 3% - 35 25 19 40 - 4N 16% 5N 26% 30RSTU 6 75% 19% - - - 2 4% - 3N 12% 2n 11% 15NOp 22% 6N 13% - 1 4% 1 5% - 45 2LMn 11% 32 34 11 74 7 21% 1 9% 16 22% - - - 2 3% 1 3% 4 12% - 8 11% 8u 20% 5 16% 3 9% 1 9% 6 8% - (182) Between 2 to 5 times per week 35 18% 5d 33% 4 20% 6 13% 7 21% 5 17% 8 17% 6 13% 2 22% 11h 30% (052) Once a week 23 12% - 2 10% 3 6% 3 9% 5b 17% 10bD 21% 7J 16% 2J 22% - 2 TO 3 TIMES A MONTH AND ONCE A MONTH(NET) ---------------- 60 31% 4 27% 9eF 45% 21EF 45% 7 21% 5 17% 14 29% 19ij 42% 1 11% 8 22% 10 31% 13 19% 23LN 51% 6 17% 10Ln 40% 8Ln 42% 6 15% 20QSTU 5 63% 15% 1 9% 28QSt 38% (30) 2 or 3 times per month 32 17% 3ef 20% 5EF 25% 14EF 30% 1 3% 1 3% 8ef 17% 8 18% 1 11% 5 14% 8 25% 9 13% 10 22% 5 14% 5 20% 3 16% 4 10% 12QSTU 4 38% 12% - 12 16% (12) Once a month 28 15% 1 7% 4 20% 7 15% 6 18% 4 14% 6 13% 11jK 24% - 3 8% 2 6% 4 6% 13LN 29% 5LN 20% 5LN 26% 2 5% 8QS 25% 1 3% 1 9% 16QS 22% ONCE EVERY 2 MONTHS OR LESS OFTEN(NET) -------------- 64 33% 2 13% 4 20% 16 34% 15Bc 45% 13Bc 45% 14 29% 13 29% 3 33% 13 35% 11 34% 8 12% 12L 27% 6L 32% 3 8% 6 19% 19QRu 56% 9QRU 82% 27Qr 36% (6) Once every 2 months 13 7% - - 4 9% 5cG 15% 3 10% 1 2% 4 9% - 4 11% 1 3% 2 3% 3 7% 1 4% 1 5% - 1 3% 9QRU 26% 2QU 18% 1 1% (3) Once every 3-6 months 36 19% 1 7% 2 10% 6 13% 6 18% 9bcd 31% 12 25% 7 16% 2 22% 4 11% 7 22% 6 9% 6 13% 14LM 40% 5 20% 4 21% 2 5% 3 9% 9Qr 26% 5QR 45% 17Q 23% (1) About once a year 15 8% 1 7% 2 10% 6G 13% 4g 12% 1 3% 1 2% 2 4% 1 11% 5 14% 3 9% - 3L 7% 6L 17% 5L 20% 1l 5% 1 3% 2 6% 1 3% 2qs 18% 9q 12% 8 4% 2d 13% 1 5% 1 2% 1 3% 1 3% 2 4% - 1H 11% 4H 11% 1 3% 3 4% 2 4% 3 9% - - 1 3% - 3r 9% - 3 4% Don't Know MEAN Std Dev. Std Err. 53.22 134.31C 54.63 DEFG 73.9 129.2 69.2 5.5 35.8 15.9 39.13 49.50 46.21 50.67 41.67 63.13 57.8 8.5 72.6 12.8 66.9 12.7 63.6 9.4 58.1 8.7 76.2 27.0 7 22% 3j 9% 78.61H 55.61 96.6 16.8 28MNOP 42% 71.1 12.8 97.25M 27.23N NO 76.8 38.3 9.6 5.8 ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 1 3% 26LMOP 11L 74% 44% 6L 17% 7.69 10.0 1.8 22RSTU 55% 33.36N 69.21 117.21R 28.59t 35.42 MN STU 57.6 117.4 75.8 32.4 59.4 11.5 26.9 12.1 5.7 10.7 8.45 43.89 14.8 4.5 77.8 9.2 PAGE 171 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 154 (continued) Q43: How often play LOTTO LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) Sigma ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----192 15 20 47 33 29 48 45 9 37 32 67 45 35 25 19 40 32 34 11 74 101% 100% 100% 101% 99% 98% 101% 100% 99% 102% 99% 99% 99% 100% 100% 100% 101% 100% 100% 99% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 172 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 155 Q44: Amount spent last time played LOTTO LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED LOTTO IN THE PAST YEAR 192 15 20 47 33 29 48 45 9 37 32 67 45 35 25 19 40 32 34 11 74 1-5 150 78% 10 67% 18 90% 35 74% 28 85% 21 72% 38 79% 37 82% 7 78% 30 81% 22 69% 52P 78% 39P 87% 28P 80% 21P 84% 10 53% 36sU 90% 27 84% 25 74% 10 91% 52 70% 1 56 29% 3 20% 8F 40% 11 23% 14dF 42% 4 14% 16f 33% 14K 31% 2 22% 10k 27% 3 9% 20 30% 14 31% 10 29% 8 32% 4 21% 15 38% 8 25% 8 24% 2 18% 23 31% 2 34 18% 3 20% 3 15% 7 15% 6 18% 7 24% 8 17% 6 13% 3 33% 6 16% 8 25% 11p 16% 9P 20% 7P 20% 7P 28% - 11u 28% 4 13% 6 18% 3 27% 10 14% 3 10 5% - 1 5% 4 9% 2 6% - 3 6% 3 7% - 2 5% 1 3% 3 4% 4 9% 1 3% - 2 11% 3 8% 4U 13% 1 3% - 2 3% 4 10 5% - 2 10% 2 4% 2 6% 1 3% 3 6% 4 9% - 2 5% 1 3% 3 4% 3 7% 3 9% 1 4% - 1 3% 2 6% 4U 12% 2qU 18% 5 40 21% 4 27% 4 20% 11 23% 4 12% 9e 31% 8 17% 10 22% 2 22% 10 27% 9 28% 15 22% 9 20% 7 20% 5 20% 4 21% 6 15% 9 28% 6 18% 3 27% 16 22% 6-10 24 13% 2 13% 1 5% 9E 19% 1 3% 4 14% 7e 15% 5 11% 1 11% 3 8% 7 22% 10 15% 6 13% 2 6% 2 8% 3 16% 3 8% 4 13% 5 15% 1 9% 10 14% 11-20 12 6% 2 13% - 2 4% 2 6% 3 10% 3 6% 1 2% - 3 8% 2 6% 3 4% - 4M 11% 2m 8% 3lM 16% - 1 3% 2 6% - 9Q 12% 21+ 5 3% 1g 7% - 1 2% 2g 6% 1 3% - 1 2% 1 11% 1 3% 1 3% 2 3% - 1 3% - 2M 11% 1 3% - 2 6% - 2 3% Don't know 1 1% - 1 5% - - - - 1 2% - - - - - - - 1l 5% - - - - 1 1% 10.44lM 3.80 O 11.2 7.8 2.6 1.2 5.00 2.00 4.28 8.97 3.73 6.30q 3.9 0.7 3.00 19.1 3.3 4.00 2.6 0.8 4.00 7.5 0.9 5.00 MEAN 5.79 7.80Cg 2.68 6.57 6.06 7.41c 4.44 6.09 8.67 5.19 6.66 5.73 3.51 7.54 4.12 Std Dev. Std Err. MEDIAN 10.1 0.7 3.00 8.7 2.3 5.00 14.4 2.1 4.00 11.1 1.9 2.00 11.2 2.1 5.00 4.6 0.7 2.00 14.9 2.3 3.00 15.8 5.3 2.00 6.1 1.0 4.00 7.7 1.4 5.00 9.6 1.2 3.00 2.8 0.4 2.00 16.9 2.9 3.00 4.5 0.9 2.00 Sigma 1.8 0.4 2.00 1 1% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----192 15 20 47 33 29 48 45 9 37 32 67 45 35 25 19 40 32 34 11 74 101% 100% 100% 99% 99% 99% 100% 99% 99% 99% 99% 98% 100% 101% 100% 101% 103% 101% 102% 99% 101% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 173 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 156 Q45: Amount spent on LOTTO in a typical month LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED LOTTO IN THE PAST YEAR 192 15 20 47 33 29 48 45 9 37 32 67 45 35 25 19 40 32 34 11 74 1-5 107 56% 4 27% 11 55% 29B 62% 22B 67% 15 52% 26b 54% 22 49% 3 33% 20 54% 17 53% 24 36% 29L 64% 28LP 80% 17L 68% 9 47% 13 33% 16 50% 21Q 62% 9Qr 82% 48Q 65% 1 41 21% 3 20% 4 20% 11 23% 10 30% 4 14% 9 19% 8 18% 1 11% 8 22% 7 22% 8 12% 9 20% 12L 34% 7l 28% 5 26% 3 8% 5 16% 4 12% 5QrS 45% 24QrS 32% 2 18 9% 1 7% 2 10% 3 6% 4 12% 4 14% 4 8% 4 9% 1 11% 3 8% 2 6% 2 3% 6L 13% 8LP 23% 2 8% - 2 5% 4 13% 6qU 18% 2 18% 4 5% 3 9 5% - 3FG 15% 3 6% 2 6% - 1 2% - - 1 3% 2h 6% 1 1% 3 7% 1 3% 3L 12% 1 5% 2 5% 1 3% 1 3% - 5 7% 4 18 9% - 1 5% 4 9% 2 6% 2 7% 9b 19% 4 9% 1 11% 3 8% 3 9% 8 12% 5 11% 3 9% 2 8% - 5 13% 3 9% 4 12% - 6 8% 5 21 11% - 1 5% 8b 17% 4 12% 5b 17% 3 6% 6 13% - 5 14% 3 9% 5 7% 6 13% 4 11% 3 12% 3 16% 1 3% 3 9% 6Q 18% 2q 18% 9q 12% 6-10 41 21% 5 33% 4 20% 9 19% 7 21% 8 28% 8 17% 16K 36% 2 22% 8 22% 4 13% 19N 28% 8 18% 3 9% 7n 28% 3 16% 10 25% 8 25% 8 24% 2 18% 13 18% 11-20 27 14% 2 13% 5de 25% 4 9% 2 6% 3 10% 11dE 23% 6 13% 3 33% 7 19% 6 19% 15NO 22% 7 16% 2 6% 1 4% 2 11% 11StU 28% 8StU 25% 1 3% - 7 9% 21-30 4 2% - - 1 2% - 1 3% 2 4% - - - 2h 6% 1 1% 1 2% 1 3% - 1 5% - - 2 6% - 1 1% 31-49 4 2% 2dEG 13% - 1 2% - 1 3% - - - 1 3% - 3 4% - - - 1 5% 3u 8% - - - 1 1% 50+ 9 5% 2g 13% - 3 6% 2 6% 1 3% 1 2% 1 2% 1 11% 1 3% 3 9% 5m 7% - 1 3% - 3MnO 16% 3 8% - 2 6% - 4 5% MEAN Std Dev. Std Err. MEDIAN Sigma 10.43 15.5 1.1 5.00 17.40CE 7.30 17.5 4.5 10.00 6.8 1.5 4.00 11.43 7.52 10.48 10.54 9.00 15.00 10.00 14.28 20.3 3.0 5.00 11.9 2.1 4.00 13.0 2.4 5.00 15.4 2.2 5.00 14.8 2.2 6.00 15.2 5.1 10.00 14.8 2.4 5.00 20.5 3.6 5.00 14.42MN 6.67 O 16.4 6.7 2.0 1.0 8.00 4.00 7.26 4.84 17.2 2.9 2.00 4.4 0.9 4.00 18.58M 15.58RT 7.91T 10.74 nO u 25.3 17.2 6.5 19.3 5.8 2.7 1.1 3.3 10.00 8.00 5.00 5.00 3.36 9.38 3.2 1.0 2.00 15.8 1.8 4.00 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----192 15 20 47 33 29 48 45 9 37 32 67 45 35 25 19 40 32 34 11 74 99% 99% 100% 99% 99% 99% 100% 100% 99% 102% 99% 97% 100% 101% 100% 100% 103% 100% 102% 99% 98% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 174 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 157 Q45a. Jackpot level begin playing LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED LOTTO IN THE PAST YEAR 192 15 20 47 33 29 48 45 9 37 32 67 45 35 25 19 40 32 34 11 74 1 million 92 48% 5 33% 8 40% 23 49% 18 55% 18bg 62% 20 42% 23 51% 4 44% 13 35% 14 44% 38mN 57% 17 38% 12 34% 12 48% 12mN 63% 25R 63% 8 25% 15 44% 4 36% 39R 53% 2-10 millions 72 38% 8f 53% 8 40% 16 34% 12 36% 7 24% 21f 44% 16 36% 3 33% 18 49% 12 38% 22 33% 18 40% 15 43% 12 48% 5 26% 12 30% 18QsU 56% 12 35% 5 45% 25 34% 11 millions or more 28 15% 2 13% 4 20% 8 17% 3 9% 4 14% 7 15% 6 13% 2 22% 6 16% 6 19% 7 10% 10lo 22% 8lo 23% 1 4% 2 11% 3 8% 6 19% 7 21% 2 18% 10 14% MEAN Std Dev. Std Err. MEDIAN Sigma 7.04 13.2 1.0 2.00 11.13 20.4 5.3 2.00 9.20 17.3 3.9 2.00 7.47 14.8 2.2 2.00 5.18 9.8 1.7 1.00 6.62 13.9 2.6 1.00 5.96 7.2 1.0 2.00 7.33 14.9 2.2 1.00 10.56 22.6 7.5 2.00 7.65 14.1 2.3 2.00 7.69 11.1 2.0 2.00 5.04 9.7 1.2 1.00 10.18Lo 9.49 15.2 17.5 2.3 3.0 5.00 2.00 4.04 3.9 0.8 2.00 6.37 16.4 3.8 1.00 4.10 8.7 1.4 1.00 10.97Qu 9.56q 19.4 16.2 3.4 2.8 3.00 2.00 9.00 11.0 3.3 4.00 5.55 10.0 1.2 1.00 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----192 15 20 47 33 29 48 45 9 37 32 67 45 35 25 19 40 32 34 11 74 101% 99% 100% 100% 100% 100% 101% 100% 99% 100% 101% 100% 100% 100% 100% 100% 101% 100% 100% 99% 101% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 175 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 158 Q46: How often play MEGA MILLIONS LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED MEGA MILLIONS IN THE PAST YEAR 155 ONCE A WEEK OR MORE OFTEN(NET) --------------- 47 30% (365) Daily - 10 13 7CDEfG 3 70% 23% - - 48 22 19 43 40 12 25% 6 27% 6 32% 13 30% 8 20% - - - - - 8 17% 3 14% 4 21% 7 16% 8 33 24 67 10 30% 8 33% 42MNOP 63% - - - 4 10% 3h 38% 9h 27% 5 21% 4HJK 50% 1 3% 7HJK 88% 36 34 6 11 47 44 63 - - 3n 8% - 1N 17% 1n 9% 47RS 100% - - - - - - - - - - - - - 26MNp 39% 1 3% - 1N 17% 1n 9% 29RS 62% - - - - 3 13% 16MNp 24% 2 6% - - - 18RS 38% - - - - - (182) Between 2 to 5 times per week 29 19% 5cDEG 2 50% 15% (052) Once a week 18 12% 2 20% 1 8% 4 8% 3 14% 2 11% 6 14% 4 10% 2 TO 3 TIMES A MONTH AND ONCE A MONTH(NET) ---------------- 44 28% 3 30% 3 23% 19eF 40% 4 18% 2 11% 13 30% 17I 43% - 8 24% 6 25% 15 22% 19LN 53% 5 15% 2 33% 3 27% - 44QS 100% - - - (30) 2 or 3 times per month 23 15% 1 10% 2f 15% 11F 23% 3 14% - 6f 14% 11K 28% - 4 12% 1 4% 8 12% 9lN 25% 2 6% 2N 33% 2 18% - 23QS 52% - - - (12) Once a month 21 14% 2 20% 1 8% 8 17% 1 5% 2 11% 7 16% 6 15% - 4 12% 5 21% 7 10% 10LN 28% 3 9% - 1 9% - 21QS 48% - - - ONCE EVERY 2 MONTHS OR LESS OFTEN(NET) -------------- 63 41% - 7B 54% 17B 35% 12B 55% 11Bd 58% 16B 37% 15 38% 1 13% 15i 45% 9 38% 9 13% 14L 39% 29LMo 85% 3L 50% 7L 64% - - 63QR 100% - - (6) Once every 2 months 14 9% - 1 8% 3 6% 2 9% 4d 21% 4 9% 4 10% - 2 6% 3 13% 4 6% 5 14% 2 6% 1 9% - - 14QR 22% - - (3) Once every 3-6 months 37 24% - 4b 31% 10 21% 8B 36% 5b 26% 10b 23% 11 28% 1 13% 9 27% 4 17% 4 6% 5 14% - 3L 27% - - 37QR 59% - - (1) About once a year 12 8% - 2 15% 4 8% 2 9% 2 11% 2 5% - - 4H 12% 2h 8% 1 1% 4L 11% 1L 17% 3L 27% - - 12QR 19% - - 1 1% - - - - - 1 2% - - - 1 4% 1 1% - - - - - - - - 47.81 106.80C 39.08 DEfG 66.8 80.4 65.3 5.4 25.4 18.1 44.63 38.27 47.21 45.38 34.88 3.29 ? ? 63.8 9.2 61.0 13.0 73.0 16.8 64.1 9.9 52.1 8.2 1.7 0.2 ? ? ? ? Don't Know MEAN Std Dev. Std Err. 94.63H 57.61 74.2 26.2 78.2 13.6 51.65 72.0 15.0 89.77M 20.14N NP 76.6 31.0 9.4 5.2 ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 2LN 33% 24LMOP 71% 3l 9% 5.38 6.8 1.2 42.50N 24.73 132.21R 21.41S N S 69.5 53.3 63.9 9.1 28.4 16.1 9.3 1.4 PAGE 176 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 158 (continued) Q46: How often play MEGA MILLIONS LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) Sigma ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----155 10 13 48 22 19 43 40 8 33 24 67 36 34 6 11 47 44 63 102% 100% 100% 100% 101% 101% 99% 101% 101% 99% 101% 99% 101% 101% 100% 99% 100% 100% 100% - ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% ----- PAGE 177 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 159 Q47: Amount spent last time played MEGA MILLIONS LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED MEGA MILLIONS IN THE PAST YEAR 155 10 13 48 22 19 43 40 1-5 112 72% 7 70% 11 85% 33 69% 20dFG 91% 12 63% 29 67% 28 70% 1 18 12% 1 10% 4DE 31% 3 6% 1 5% 3 16% 6 14% 2 43 28% 2 20% 4 31% 12 25% 9 41% 5 26% 3 8 5% - 1 8% 3 6% 1 5% 4 19 12% 2 20% 2 15% 6 13% 5 24 15% 2 20% - 6-10 27 17% 2 20% 11-20 11 7% 21+ Don't know MEAN Std Dev. Std Err. MEDIAN Sigma 8 33 24 67 36 34 6 11 47 44 63 - - 4 50% 26 79% 18 75% 55N 82% 27n 75% 18 53% 5 83% 7 64% 40rS 85% 31 70% 40 63% - - 4 10% 1 13% 3 9% 2 8% 8 12% 6 17% 3 9% 11 26% 13 33% 1 13% 9 27% 6 25% 22P 33% 9p 25% 9p 26% 3P 50% - 3 7% 1 3% - 2 6% 2 8% 3 4% 1 3% 1 3% 1 17% 5g 23% 1 5% 3 7% 7 18% - 6 18% 2 8% 8 12% 8p 22% 3 9% - 9c 19% 4 18% 3 16% 6 14% 3 8% 2 25% 6 18% 6h 25% 14n 21% 3 8% 2 6% 1 8% 12E 25% 1 5% 5e 26% 6 14% 8 20% - 4 12% 4 17% 7 10% 8 22% - 1 8% 2 4% - 1 5% 7de 16% 2 5% 2h 25% 2 6% 2 8% 4 6% 4 3% - - 1 2% 1 5% 1 5% 1 2% 2 5% 1k 13% 1 3% - 1 1% 1DG 10% - - - - - - 1HJk 13% - 3.77 5.1 1.4 2.00 7.35 14.2 2.1 4.00 4.41 5.0 1.1 3.00 10.63 22.2 5.1 5.00 6.72 6.6 1.0 4.00 9.80 21.5 3.4 4.00 10.57Jk 5.15 9.6 4.8 3.6 0.8 5.00 4.00 1 9% 8 17% 4 9% 6 10% - - - 14 30% 12 27% 17 27% - - 2 4% 2 5% 3 5% - - - 8 17% 6 14% 5 8% - - 1 17% 4MN 36% 8 17% 7 16% 9 14% - - 9L 26% 1 17% 2 18% 4 9% 9 20% 14q 22% - - 1 3% 5m 15% - 1 9% 1 2% 4 9% 6 10% - - 1 1% - 2 6% - - 1 2% - 3 5% - - - - - - - 1Lmn 9% 1 2% - - - - 5.46 4.7 1.0 4.00 4.81 4.8 0.6 4.00 4.78 4.1 0.7 4.00 ? ? ? ? ? ? ? ? ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----155 10 13 48 22 19 43 40 8 33 24 67 36 34 6 11 47 44 63 100% 100% 101% 100% 102% 99% 100% 102% 102% 99% 99% 99% 100% 100% 101% 99% 100% 100% 101% - ----- 6.68 11.9 1.0 4.00 4.33 2.7 0.9 4.00 ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% - 10.12Lm 4.00 17.1 3.2 2.9 1.3 5.00 2.00 2lmn 18% 6.70 5.5 1.7 5.00 4.15 4.3 0.6 3.00 5.80 5.1 0.8 4.00 9.21q 17.5 2.2 5.00 PAGE 178 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 160 Q48: Amount spent on MEGA MILLIONS in a typical month LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED MEGA MILLIONS IN THE PAST YEAR 155 10 13 48 22 19 43 40 8 33 24 67 36 34 6 11 16 37% 19I 48% - 15I 45% 11I 46% 17 25% 17L 47% 2 5% 2 5% - 5 15% 2 8% 1 1% 12i 30% - 6 18% 4 17% 47 44 63 - - 23Lm 68% 4L 67% 8L 73% 3 6% 18Q 41% 49QR 78% - - 4L 11% 4L 12% 2L 33% 6LMN 55% - 1 2% 16QR 25% - - 6 9% 9Lp 25% 12LP 35% 1 17% - - 7Q 16% 22QR 35% - - 1LMN 17% 1Lmn 9% - 1 2% 1 2% - - 1-5 70 45% 2 20% 9BfG 69% 22 46% 14BfG 64% 7 37% 1 17 11% - 3FG 23% 7f 15% 5FG 23% - 2 29 19% - 4b 31% 6 13% 4 18% 6bd 32% 9 21% 3 2 1% - - 1 2% 1 5% - - 1 3% - - - - - - 4 7 5% - 1 8% 4 8% 1 5% - 1 2% 1 3% - 2 6% 1 4% 3 4% 3 8% 1 3% - - 2 4% 3 7% 2 3% - - 5 15 10% 2 20% 1 8% 4 8% 3 14% 1 5% 4 9% 3 8% - 2 6% 4 17% 7 10% 1 3% 6M 18% - 1 9% 1 2% 6Q 14% 8Q 13% - - 6-10 40 26% 4c 40% 1 8% 10 21% 4 18% 7c 37% 14c 33% 10 25% 1 13% 8 24% 5 21% 19 28% 13np 36% 6 18% 1 17% 1 9% 15s 32% 14s 32% 11 17% - - 11-20 29 19% 1 10% 3 23% 12 25% 2 9% 4 21% 7 16% 8 20% 4h 50% 7 21% 5 21% 19Mn 28% 4 11% 4 12% 1 17% 1 9% 18rS 38% 9S 20% 2 3% - - 21-30 7 5% 1 10% - 1 2% 2 9% - 3 7% 1 3% 1 13% 1 3% 2 8% 5 7% 2 6% - - - 4S 9% 2s 5% - - - 31-49 5 3% 1D 10% - - - 1 5% 3d 7% 1 3% 1J 13% - 1 4% 5m 7% - - - - 5RS 11% - - - - 50+ 3 2% - - 3 6% - - - 1 3% - 2 6% - 2 3% - 1 3% - - 1 2% 1 2% 1 2% - - Don't know 1 1% 1DG 10% - - - - - - - - - - - - 1Lmn 9% 1 2% - - - - 14.22CE 6.00 12.92 6.55 10.58 20.00K 11.64 10.88 5.50 4.00 7.2 1.5 4.00 9.6 2.2 10.00 15.03MN 7.69 P 13.8 6.9 1.7 1.1 10.00 6.00 8.53 19.0 2.7 8.00 17.1 2.9 4.00 7.3 3.0 2.00 5.9 1.9 1.00 MEAN Std Dev. Std Err. MEDIAN Sigma 10.71 5.63 ? ? 12.8 1.6 2.00 ? ? ? ? ? ? ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----155 10 13 48 22 19 43 40 8 33 24 67 36 34 6 11 47 44 63 102% 100% 101% 100% 101% 100% 100% 103% 102% 99% 100% 97% 100% 101% 101% 100% 100% 100% 100% - ----- 13.3 1.1 6.00 11.7 3.9 8.00 6.7 1.9 2.00 11.12c 11.15 e 10.3 16.8 1.6 2.7 10.00 6.00 1HJk 13% 7.5 2.8 20.00 16.2 2.8 8.00 10.6 2.2 6.00 ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 17.89R 10.02s S 13.5 9.8 2.0 1.5 16.00 6.00 PAGE 179 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 161 Q48a. Jackpot begin playing MEGA MILLIONS LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED MEGA MILLIONS IN THE PAST YEAR 155 10 13 48 22 19 43 40 8 33 24 67 36 34 6 11 47 44 63 - - 3 27% 27RS 57% 11 25% 19 30% - - 12 millions 58 37% 3 30% 2 15% 19 40% 10c 45% 8 42% 16 37% 16 40% 4 50% 14k 42% 5 21% 32mN 48% 10 28% 8 24% 4mN 67% 13-19 millions 14 9% - 2e 15% 5 10% - 1 5% 6e 14% 3 8% 2 25% 2 6% 4 17% 9m 13% 1 3% 2 6% 1 17% 1 9% 4 9% 5 11% 5 8% - - 20-30 millions 27 17% 4cf 40% 1 8% 10 21% 3 14% 2 11% 7 16% 3 8% 1 13% 7h 21% 7H 29% 13 19% 4 11% 8 24% 1 17% 1 9% 9 19% 11s 25% 7 11% - - 31-50 millions 24 15% 1 10% 3 23% 8 17% 3 14% 3 16% 6 14% 8 20% - 5 15% 4 17% 6 9% 10L 28% 6 18% - 2 18% 4 9% 7 16% 13q 21% - - 51-99 millions 10 6% - 1 8% 4 8% 1 5% 3g 16% 1 2% 2 5% 1 13% 2 6% 2 8% 2 3% 5L 14% 3 9% - - 1 2% 4 9% 5 8% - - 100-149 millions 18 12% 2d 20% 3D 23% 2 4% 5D 23% 2 11% 4 9% 7 18% - 3 9% 2 8% 5 7% 5 14% 4 12% - 4Ln 36% 2 4% 4 9% 12Q 19% - - 150+ millions 3 2% - - - - - 3d 7% - - - - - 1 3% 2L 6% - - - 1 2% 2 3% - - Don't know 1 1% - 1dg 8% - - - - 1 3% - - - - - 1 3% - - - 1 2% - - - 37.05Q 48.38Q 34.2 5.2 20.00 MEAN 36.80 39.10 49.08D 27.58 40.68d 36.00 41.49d 39.13 19.75 30.15 34.04 25.54 ? ? Std Dev. Std Err. MEDIAN 36.6 2.9 20.00 34.1 10.8 25.00 36.2 10.5 40.00 36.0 7.7 20.00 30.8 7.1 20.00 49.6 7.6 15.00 16.5 5.8 12.00 26.7 4.6 20.00 29.5 6.0 20.00 25.6 3.1 14.00 ? ? ? ? ? ? Sigma ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----155 10 13 48 22 19 43 40 8 33 24 67 36 34 6 11 47 44 63 99% 100% 100% 100% 101% 101% 99% 102% 101% 99% 100% 99% 101% 102% 101% 99% 100% 99% 100% - ----- 22.9 3.3 19.00 34.0 5.4 20.00 ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 47.08L 48.70L 14.67 O o 36.4 48.5 5.2 6.1 8.4 2.1 40.00 30.00 12.00 50.36L 21.57 o 41.0 19.8 12.4 2.9 34.00 12.00 43.5 5.5 34.00 PAGE 180 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 162 Q50: When the Powerball jackpot is low, and Mega Millions jackpot is high, do you... LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED POWERBALL & MEGA MILLIONS IN THE PAST YEAR 138 9 10 42 - 4 10% 17 18 42 35 1 6% 4 22% 8 19% 4 11% 7 31 23 67 36 1 14% 3 10% 7hj 30% 15M 22% 2 6% 34 - - 45 39 4 12% - - 13RS 29% 4 10% 53 - - 4 8% - - Spend more on Mega Millions and keep your Powerball spend the same 21 15% 4CDE 44% Spend more on Mega Millions and lower your Powerball spend 25 18% 2 22% 3f 30% 7 17% 6Fg 35% 1 6% 6 14% 7 20% - 6 19% 4 17% 5 7% 6 17% 14LM 41% - - 4 9% 5 13% 16Qr 30% - - Spend the same on both games, regardless of the jackpot size 84 61% 2 22% 7b 70% 30Be 71% 8 47% 11b 61% 26B 62% 23 66% 4 57% 19 61% 11 48% 42N 63% 27N 75% 14 41% - - 26 58% 29s 74% 29 55% - - 8 6% 1 11% - 1 2% 2 12% 2 11% 2 5% 1 3% 2Hk 29% 3 10% 1 4% 5 7% 1 3% 2 6% - - 2 4% 1 3% 4 8% - - ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----138 9 10 42 17 18 42 35 7 31 23 67 36 34 100% 99% 100% 100% 100% 100% 100% 100% 100% 100% 99% 99% 101% 100% - ----- ----- ----- ----- ----45 39 53 100% 100% 101% - ----- Don't Know Sigma ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 181 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 163 Q51: In the PAST YEAR, you said you have played Colorado Lottery's Powerball game, but not the Mega Millions game. Both games are very similar, being National Jackpot drawing games, so what is the main reason you have not bought a Mega Millions ticket? LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS PLAYED POWERBALL is YES, PLAYED MEGA MILLIONS is NO 123 8 18 32 25 19 21 18 4 19 18 25 29 67 - - - - - 13 110 7D 33% 2 11% - 3 16% 5 28% 3 12% 7 24% 8 12% - - - - - 1 8% 17 15% 1 5% 2 11% - 3 16% 3 17% - 3 10% 11L 16% - - - - - 3 23% 11 10% Not aware of/ Familiar with the game 18 15% 1d 13% 2d 11% - 5D 20% 3D 16% Have not thought/ Don't think about playing it 14 11% - 2 11% 6f 19% 5F 20% - Prefer Powerball/ Use to playing Powerball 9 7% - 2 11% 1 3% 3 12% 1 5% 2 10% 1 6% - 2 11% 1 6% 3 12% 1 3% 5 7% - - - - - - 9 8% Poor/lower odds/ hard to win 8 7% - 1 6% 1 3% 1 4% 3 16% 2 10% 2 11% 1J 25% - 1 6% 4n 16% 1 3% 3 4% - - - - - 2 15% 6 5% Just haven't tried Mega Millions yet 6 5% - 1 3% 1 4% 1 5% 1 5% 1 6% 1J 25% - 2 11% 1 4% 1 3% 4 6% - - - - - 2u 15% 4 4% Familiar with Powerball 4 3% - - 2 6% - 2 11% - - - - - 1 4% 2 7% 1 1% - - - - - 1 8% 3 3% One game/ticket is enough 4 3% - 1 6% 1 3% - 1 5% 1 5% - - - - 3mN 12% - 1 1% - - - - - 1 8% 3 3% I don't have the money 3 2% - 1 6% 1 3% - - 1 5% 1 6% - 1 5% - - 2 7% 1 1% - - - - - - 3 3% Don't want/need to spend any more money on lottery/ Already spend enough on lottery 3 2% - - 2 6% - 1 5% - - - - - 2N 8% - - - - - - - - 3 3% Better luck/ chances/odds with Powerball/Lotto/ Scratch/other games 3 2% 1e 13% - 1 3% - - 1 5% - - 1 5% 1 6% 1 4% 1 3% 1 1% - - - - - - 3 3% 3 2% 1d 13% 1 6% - 1 4% - - 1 6% - 1 5% 1 6% 1 4% 1 3% 1 1% - - - - - - 3 3% Not interested 2CDe 25% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 182 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 163 (continued) Q51: In the PAST YEAR, you said you have played Colorado Lottery's Powerball game, but not the Mega Millions game. Both games are very similar, being National Jackpot drawing games, so what is the main reason you have not bought a Mega Millions ticket? LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) Don't like Mega Millions 2 2% - - - - 2d 11% - - - 1 5% - 1 4% - 1 1% - - - - - - 2 2% Powerball has a higher payout 2 2% - - 2 6% - - - 1 6% - 1 5% - - - 2 3% - - - - - - 2 2% I don't think I'll ever win 1 1% - 1 6% - - - - 1 6% - - - - 1 3% - - - - - - - 1 1% Other 10 8% 1 13% 2 11% 5g 16% 1 4% 1 5% - 3k 17% - 2 11% - 1 4% 1 3% 7 10% - - - - - - 10 9% No reason 11 9% - 1 6% 3 9% 4 16% 1 5% 2 10% 2 11% - 1 5% 2 11% - 5L 17% 6 9% - - - - - 1 8% 10 9% Don't know 22 18% 2 25% 4 22% 6 19% 4 16% 3 16% 3 14% 1 6% 2Hk 50% 3 16% 2 11% 4 16% 3 10% 15 22% - - - - - 2 15% 20 18% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----123 8 18 32 25 19 21 18 4 19 18 25 29 67 99% 102% 102% 99% 100% 100% 102% 103% 100% 100% 102% 100% 96% 95% - ----- ----- ----- ----- Sigma ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% ----- ----13 110 100% 101% PAGE 183 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 164 Q64. Where do you find out about jackpots? LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED GAMES THE PAST YEAR 385 29 44 98 76 54 84 81 13 72 80 92 65 ColoradoLottery.com 136 35% 6 21% 8 18% 42BC 43% 25c 33% 18c 33% 37BC 44% 32 40% 6 46% 31 43% 26 33% 51MNOP 21 55% 32% TV News 84 22% 7 24% 6 14% 19 19% 19 25% 11 20% 22 26% 13 16% 5h 38% 16 22% 21 26% 19 21% Outdoor Ad 64 17% 5 17% 7 16% 16 16% 11 14% 4 7% 21eF 25% 9 11% 3 23% 10 14% 19H 24% TV ad 62 16% 9CDEg 31% 4 9% 13 13% 10 13% 13cd 24% 13 15% 16 20% 4k 31% 13 18% 10 13% E-mails from Colorado Lottery 40 10% 4 14% 4 9% 10 10% 4 5% 4 7% 14E 17% 14k 17% 1 8% 6 8% 6 8% Newspaper (editorial) 39 10% 3 10% 6 14% 7 7% 6 8% 5 9% 12 14% 9 11% 3J 23% 4 6% Radio Ad 30 8% 3D 10% 4d 9% 2 2% 7D 9% 4 7% 10D 12% 7 9% 1 8% Internet Ad 26 7% 3C 10% - 4 4% 4 5% 5C 9% 10CD 12% 7 9% In store/store display/ad 22 6% 2 7% 4 9% 6 6% 6 8% 1 2% 3 4% Newspaper Ad 17 4% 1 3% - 5f 5% 2 3% - 9CEF 11% Facebook 13 3% 3E 10% 1 2% 4e 4% - 2e 4% 101 54 70 47 44 63 22 208 27 27% 15 28% 22 31% 27SU 57% 23sU 52% 21 33% 10u 45% 55 26% 18n 28% 17 17% 12 22% 18 26% 8 17% 7 16% 12 19% 6 27% 50 24% 11p 12% 20LoP 31% 21P 21% 9P 17% 3 4% 4 9% 11QU 25% 19QU 30% 5 23% 25 12% 15 16% 9 14% 11 11% 11 20% 14n 20% 10 21% 9 20% 10 16% 3 14% 30 14% 20NoP 22% 10Np 15% 1 1% 5N 9% 4n 6% 12SU 26% 7U 16% 5 8% 3 14% 13 6% 12j 15% 10 11% 8 12% 6 6% 7 13% 8 11% 7 15% 8U 18% 6 10% 2 9% 16 8% 4 6% 9 11% 5 5% 9lN 14% 3 3% 6N 11% 5 7% 2 4% 6 14% 6 10% 2 9% 14 7% 4HJK 31% 5 7% 4 5% 9n 10% 3 5% 3 3% 2 4% 9mNo 13% 8SU 17% 5U 11% 3 5% 1 5% 8 4% 6 7% 2K 15% 6 8% 2 3% 5 5% 4 6% 8 8% 2 4% 3 4% 5 11% 2 5% 4 6% - 11 5% 8 10% 2k 15% 3 4% 3 4% 7N 8% 5N 8% - 2n 4% 3N 4% 4sU 9% 7SU 16% 1 2% 1 5% 4 2% 3e 4% 3 4% 1 8% 3 4% 4 5% 6 7% 1 2% 2 2% 3 6% 1 1% 3 6% 2 5% 2 3% 1 5% 5 2% Text message 7 2% 2DE 7% 1 2% - - 2de 4% 2 2% 1 1% 1K 8% 1 1% - 3n 3% - - 2n 4% 2n 3% 1 2% 1 2% 1 2% - 4 2% Mobile Apps 7 2% 1 3% - 2 2% - 2e 4% 2 2% 2 2% - 1 1% 3 4% 5mno 5% - 1 1% - 1 1% 3U 6% 1 2% 1 2% - 2 1% Twitter 4 1% - - 1 1% - 1 2% 2 2% 1 1% - 1 1% 1 1% 2 2% 1 2% 1 1% - - 1 2% 1 2% 1 2% - 1 * Family/friend 4 1% - 1 2% - 2 3% - 1 1% 2 2% - - 1 1% - - 3l 3% 1 2% - - - 2u 3% 1u 5% 1 * Billboards 2 1% - - 1 1% 1 1% - - 1 1% - - - - - 2 2% - - - - - - 2 1% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 184 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 164 (continued) Q64. Where do you find out about jackpots? LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) Other 5 1% - 1 2% No reason 64 17% 1 3% 11BG 25% Don't Know 11 3% 1 3% 1 2% Sigma 1 1% 15b 15% 4 4% 1 1% - 2 2% 1 1% 18BG 24% 11Bg 20% 8 10% 15 19% 1 1% 2 4% 2 2% 4 5% 1 8% - 1 1% 1 1% 2 2% - 11 15% 14 18% 8 9% 7 11% 1 1% 4 5% - 2l 3% 1 1% 29LMO 29% 1 1% 1 2% 1 1% 1 2% 1 2% - - 3 1% 7 13% 13l 19% 3 6% 4 9% 12q 19% 2 9% 43Qr 21% - - - 1s 5% 10s 5% 3Ln 6% 4Ln 6% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----637 51 59 152 117 85 173 151 34 117 140 178 118 137 88 111 99 95 106 38 297 166% 173% 133% 153% 153% 156% 205% 186% 262% 160% 177% 193% 183% 137% 165% 157% 210% 215% 170% 175% 141% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 185 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 165 Q65. Where else would you like to be able to find out about jackpots? LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED GAMES THE PAST YEAR 385 29 44 98 76 54 84 81 13 72 80 92 65 101 54 70 47 44 63 22 208 13 19% 8 17% 8 18% 13 21% 5 23% 30 14% 15NO 21% 10 21% 8 18% 7 11% 2 9% 28 13% 13QU 21% 2 9% 15 7% Facebook 64 17% 2 7% 5 11% 17 17% 10 13% 9 17% 21Bce 25% 13 16% 4 31% 16 22% 13 16% 14 15% 14 22% 16 16% 7 13% E-mails from Colorado Lottery 55 14% 4c 14% 1 2% 13C 13% 9c 12% 10C 19% 18C 21% 13 16% 3 23% 15 21% 9 11% 17nO 18% 10o 15% 9 9% 3 6% ColoradoLottery.com 41 11% 4 14% 2 5% 7 7% 10 13% 9cd 17% 9 11% 7 9% - 8 11% 6 8% 3 3% 12L 18% 10l 10% 6l 11% 10L 14% 3 6% 8qU 18% TV ad 29 8% 4C 14% - 6c 6% 5c 7% 4c 7% 10C 12% 3 4% 2h 15% 8h 11% 6 8% 10 11% 3 5% 9 9% 3 6% 4 6% 5 11% 3 7% 6 10% 2 9% 13 6% TV News 28 7% 6CDE 21% 2 5% 4 4% 2 3% 5 9% 9dE 11% 9 11% 2 15% 3 4% 4 5% 8 9% 4 6% 6 6% 5 9% 5 7% 5 11% 2 5% 6 10% 2 9% 13 6% Internet Ad 27 7% 3 10% 3 7% 7 7% 2 3% 6E 11% 6 7% 11jk 14% - 4 6% 4 5% 8 9% 6 9% 8 8% 3 6% 2 3% 2 4% 6u 14% 6 10% 1 5% 12 6% Text message 22 6% 2 7% 2 5% 6 6% 2 3% 4 7% 6 7% 7 9% 2 15% 3 4% 8 10% 7 8% 5 8% 3 3% 4 7% 3 4% 5u 11% 2 5% 4 6% 3U 14% 8 4% Mobile Apps 19 5% 2 7% 2 5% 6 6% 3 4% 3 6% 3 4% 3 4% 2hk 15% 5 7% 3 4% 7 8% 5 8% 3 3% 2 4% 2 3% 2 4% 4 9% 4 6% 1 5% 8 4% Radio Ad 18 5% 2 5% 6g 6% 3 4% 2 4% 1 1% 5 6% 1 8% 3 4% 4 5% 3 3% 4 6% 7 7% 2 4% 2 3% 2 4% - 7RU 11% 1 5% 8 4% Newspaper Ad 18 5% 1 3% 3 7% 5 5% 2 3% 4 7% 3 4% 2 2% 1 8% 4 6% 4 5% 4 4% 4 6% 3 3% 2 4% 5 7% 1 2% 1 2% 5 8% - Newspaper (editorial) 12 3% - 1 2% 5 5% 3 4% 2 4% 1 1% 4 5% - 1 1% 4 5% 2 2% 2 3% 5 5% 1 2% 2 3% - 1 2% 2 3% 1 5% Outdoor Ad 10 3% 1 3% - 1 1% 2 3% 2 4% 4 5% 1 1% 1 1% 3 4% 3 3% 1 2% 3 3% 1 2% 2 3% 1 2% - 1 2% Twitter 10 3% - 2 2% 2 3% 1 2% 2 2% 2 2% 1 8% 3 4% 1 1% 2 2% 2 3% 1 1% 1 2% 4n 6% 3U 6% 2 5% 2 3% - 3 1% 4efG 14% 3CDfg 10% 2HJk 15% 3qRSU 14% 11 5% 8 4% 5 2% In store/store display/ad 2 1% - 1 2% 1 1% - - - 1 1% - - - - - 2 2% - - - - - - 2 1% Billboards 1 * - - - 1 1% - - - - - 1 1% - - - 1 2% - - - - - 1 * Other 3 1% - 1 2% 1 1% - 1 2% - 2 2% - - 1 1% - - 1 1% - 2 3% - 1 2% - - 2 1% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 186 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 165 (continued) Q65. Where else would you like to be able to find out about jackpots? LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) No reason Don't Know Sigma 128 33% 3 10% 21BfG 48% 34B 35% 33BG 43% 41 11% 3 10% 7f 16% 11 11% 10 13% 16b 30% 21b 25% 21 26% 3 23% 16 22% 31hJ 39% 28 30% 24 37% 33 33% 19 35% 23 33% 14 30% 13 30% 15 24% 8 36% 78S 38% 3 6% 7 8% 10 12% - 13k 18% 6 8% 11 12% 4 6% 15m 15% 5 9% 5 7% 4 9% 3 7% 9 14% 1 5% 23 11% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----528 42 53 132 99 81 121 114 23 103 108 127 100 134 65 99 65 62 100 32 268 140% 144% 122% 133% 132% 152% 144% 140% 176% 142% 136% 137% 154% 134% 122% 142% 138% 142% 160% 148% 127% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 187 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 166 Q58: Feelings toward CO Lottery LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 69 94 13 72 80 92 65 47 44 63 27 418 TOP 2 BOX(5/4) -------------- 318 53% 23CD 66% 21 18% 75C 47% 73CD 60% 51CDe 74% 75bCDE 56 80% 69% 9 69% 43 60% 56 70% 71NOP 77% 52NOP 80% 52P 51% 45 48% 97 40% 38tU 81% 35tU 80% 44U 70% 16 59% 184 44% 5 Very positive 124 21% 17CDE 49% 3 3% 24C 15% 19C 16% 29CDE 42% 32CDE 34% 7hJk 54% 15 21% 22 28% 38NOP 41% 19NOP 29% 15 15% 14 15% 37 15% 23SU 49% 17U 39% 16U 25% 8U 30% 60 14% 4 Somewhat positive 194 32% 6 17% 18 15% 51bC 32% 54BCDf 44% 22C 32% 43BCDf 32i 46% 40% 2 15% 28 39% 34i 43% 33P 36% 33lnOP 37P 51% 37% 31 33% 60 24% 15 32% 18 41% 28U 44% 8 30% 124 30% 244 41% 10 29% 75BDEF 79BEFG 43G 63%G 49% 35% 18 26% 19 20% 4 31% 24 33% 21 26% 19 21% 13 20% 43LM 43% 43LM 46% 124LM 51% 8 17% 7 16% 16 25% 11QR 41% 202QRS 48% 3 Neutral 119 161 122 81 24 30% 21 26% 101 94 245 BOT 2 BOX(1/2) -------------- 38 6% 2FG 6% 23bDEFG 7fG 19% 4% 6fG 5% - - 4 5% - 5 7% 3 4% 2 2% - 6M 6% 6M 6% 24LM 10% 1 2% 2 5% 3 5% - 32 8% 2 Somewhat negative 34 6% 2FG 6% 20DEFG 17% 7fG 4% 5fG 4% - - 3 4% - 4 6% 3 4% 2 2% - 5m 5% 6M 6% 21LM 9% 1 2% 2 5% 2 3% - 29 7% - 1 1% - - 1 1% - 1 1% - - - 1 1% - 3 1% - - 1 2% - 3 1% 1 Very negative MEAN Std Dev. Std Err. Sigma 4 1% 3.67 0.9 0.0 - 3D 3% 4.09CD 2.98 E 1.0 0.7 0.2 0.1 3.57C 3.70C 0.8 0.1 0.8 0.1 4.16CDE 4.14CD 3.93 E 0.8 0.7 0.9 0.1 0.1 0.1 4.23j 0.9 0.3 3.72 3.94 0.9 0.1 0.8 0.1 4.16NO 4.09NO 3.59 P P 0.8 0.7 0.8 0.1 0.1 0.1 3.56 3.44 0.8 0.1 0.9 0.1 4.28St 4.14U U 0.8 0.9 0.1 0.1 3.89U 3.89U 0.9 0.1 0.8 0.2 3.50 0.8 0.0 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 101% 101% 101% 100% 100% 100% 100% 101% 100% 100% 101% 100% 100% 101% 100% 100% 100% 101% 99% 101% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 188 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 167 Q59-a: Satisfaction with Games Powerball LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=GAMES PLAYED PAST 261 17 28 74 42 37 63 53 11 50 41 92 65 TOP 2 BOX(5/4) -------------- 109 42% 12CDE 71% 7 25% 26 35% 9 21% 20CdE 54% 35CDE 56% 14 26% 6h 55% 15 30% 18h 44% 55MN 60% 27N 42% 5 Extremely Satisfied 36 14% 3C 18% - 5 7% 3 7% 9CDE 24% 16CDE 25% 7J 13% 4hJk 36% 1 2% 5j 12% 23MN 25% 4 73 28% 9cdEg 7 53% 25% 21e 28% 6 14% 11 30% 19e 30% 7 13% 2 18% 14h 28% 13H 32% 101 - - 45 39 53 13 110 27 27% - - 27SU 60% 17 44% 19 36% 7 54% 39 35% 7 11% 6 6% - - 12sU 27% 6u 15% 7 13% 4U 31% 7 6% 32N 35% 20 31% 21 21% - - 15 33% 11 28% 12 23% 3 23% 32 29% 3 91 35% - 13BG 46% 31BG 42% 23BfG 55% 12B 32% 12b 19% 23I 43% 1 9% 22I 44% 13 32% 20 22% 22l 34% 48Lm 48% - - 10 22% 12 31% 18 34% 5 38% 45Q 41% BOT 2 BOX(1/2) -------------- 61 23% 5 29% 8 29% 17 23% 10 24% 5 14% 16 25% 16 30% 4 36% 13 26% 10 24% 17 18% 16 25% 26 26% - - 8 18% 10 26% 16 30% 1 8% 26 24% 2 35 13% 1 6% 2 7% 12 16% 4 10% 5 14% 11 17% 10 19% 3 27% 5 10% 9 22% 12 13% 10 15% 11 11% - - 5 11% 7 18% 7 13% 1 8% 15 14% 1 Not at all Satisfied 26 10% 4DFg 24% 6DFg 21% 5 7% 6F 14% - 5f 8% 6 11% 1 9% 8K 16% 1 2% 5 5% 6 9% 15L 15% - - 3 7% 3 8% 9 17% - 11 10% 2.92 ? ? 1.1 0.1 ? ? ? ? ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----261 17 28 74 42 37 63 53 11 50 41 92 65 101 100% 101% 99% 100% 100% 100% 99% 99% 99% 100% 100% 100% 100% 101% - ----- MEAN Std Dev. Std Err. Sigma 3.22 3.35 2.75 3.12 2.90 1.1 0.1 1.5 0.4 1.1 0.2 1.0 0.1 1.1 0.2 3.65CDE 3.48Cd 2.98 E 1.0 1.3 1.2 0.2 0.2 0.2 3.45 2.90 1.5 0.5 1.1 0.1 3.29j 3.61MN 3.18 1.0 0.2 ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 1.2 0.1 1.1 0.1 3.62SU 3.26 1.2 0.2 1.2 0.2 3.02 1.3 0.2 3.77sU 3.08 1.0 0.3 1.0 0.1 ----- ----- ----- ----- ----45 39 53 13 110 100% 100% 100% 100% 100% PAGE 189 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 168 Q59-b: Satisfaction with Games Mega Millions LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=GAMES PLAYED PAST 155 10 13 48 22 19 43 40 3 23% 15 31% 5 23% 10e 53% 23cDE 53% 12 30% 3 6% 2 9% 8CDE 42% 12CDe 28% 8 33 24 67 36 34 6 11 47 44 63 - - 6HJk 75% 9 27% 9 38% 33O 49% 12 33% 12o 35% - 6O 55% 25S 53% 19 43% 19 30% - - 4 10% 5HJK 63% 1 3% 4j 17% 14 21% 6 17% 5 15% - 3 27% 13s 28% 7 16% 8 13% - - - 3 27% 12 26% 12 27% 11 17% - - TOP 2 BOX(5/4) -------------- 63 41% 7CDE 70% 5 Extremely Satisfied 28 18% 3cD 30% - 4 35 23% 4f 40% 3 23% 12 25% 3 14% 2 11% 11 26% 8 20% 1 13% 8 24% 5 21% 19 28% 6 17% 7 21% 3 60 39% 1 10% 5 38% 25BG 52% 11BG 50% 8b 42% 10 23% 19i 48% 1 13% 17i 52% 11 46% 22 33% 18lp 50% 13 38% 5LnP 83% 2 18% 16 34% 16 36% 27 43% - - BOT 2 BOX(1/2) -------------- 32 21% 2 20% 5dF 38% 8 17% 6f 27% 1 5% 10f 23% 9 23% 1 13% 7 21% 4 17% 12 18% 6 17% 9 26% 1 17% 3 27% 6 13% 9 20% 17q 27% - - 2 19 12% 1 10% 2 15% 6 13% 2 9% 1 5% 7 16% 5 13% 1 13% 2 6% 4 17% 10n 15% 4 11% 1 3% - 3N 27% 5 11% 5 11% 9 14% - - 1 Not at all Satisfied 13 8% 1 10% 3DF 23% 2 4% 4df 18% - 3 7% 4 10% - 5k 15% - 2 3% 2 6% 1 17% - 1 2% 4 9% 8Q 13% - - MEAN Std Dev. Std Err. Sigma 3.30 3.00 2.67 3.55 3.66S 3.30 3.03 ? ? 1.3 0.2 0.8 0.3 1.2 0.4 1.1 0.2 1.2 0.2 1.2 0.1 ? ? ? ? ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----155 10 13 48 22 19 43 40 8 33 24 67 36 34 6 11 47 44 63 100% 100% 99% 100% 100% 100% 100% 101% 102% 100% 101% 100% 101% 101% 100% 99% 101% 99% 100% - ----- 1.2 0.1 3.70Ce 2.62 1.3 0.4 1.1 0.3 3.17c 0.9 0.1 2.86 1.2 0.2 3.89CDE 3.51CE 3.08 1.0 0.2 1.3 0.2 1.1 0.2 4.25HJ 2.94 K 1.2 1.0 0.4 0.2 3.38 3.49No 3.28 8LMp 24% 1.0 0.2 ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 1.1 0.1 1.1 0.2 PAGE 190 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 169 Q59-c: Satisfaction with Games Scratch Games LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=GAMES PLAYED PAST 246 16 TOP 2 BOX(5/4) -------------- 101 41% 10CE 63% 5 Extremely Satisfied 29 12% 4 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 1 5% 24C 39% 15C 31% 21CdE 57% 30Ce 47% 32 40% 7 54% 25 35% 37 46% 30n 52% 18 45% 19 35% 14 38% 20 37% 15 45% 19SU 61% 13 33% 7 50% 47 37% 4cDE 25% 1 5% 3 5% 3 6% 7De 19% 11De 17% 12 15% 4JK 31% 5 7% 8 10% 10 17% 3 8% 5 9% 5 14% 6 11% 6 18% 5 16% 3 8% 3 21% 12 9% 72 29% 6C 38% - 21C 34% 12C 25% 14C 38% 19C 30% 20 25% 3 23% 20 28% 29 36% 20 34% 15 38% 14 25% 9 24% 14 26% 9 27% 14su 45% 10 25% 4 29% 35 28% 107 43% 3 19% 12Bf 60% 28b 46% 24B 50% 13 35% 27b 42% 34i 42% 2 15% 38I 53% 33i 41% 19 33% 17 43% 29L 53% 15 41% 25 46% 10 30% 8 26% 23QRT 58% 3 21% 62qRt 49% 38 15% 3 19% 7dFG 35% 9 15% 9 19% 3 8% 7 11% 15 19% 4jk 31% 9 13% 10 13% 9 16% 5 13% 7 13% 8 22% 9 17% 8 24% 4 13% 4 10% 4 29% 18 14% 2 19 8% 1 6% 2 10% 4 7% 5 10% 2 5% 5 8% 8 10% 1 8% 6 8% 4 5% 6 10% 3 8% 2 4% 4 11% 4 7% 6Ru 18% - 3 8% 1 7% 9 7% 1 Not at all Satisfied 19 8% 2 13% 5deFG 25% 5 8% 4 8% 1 3% 2 3% 7 9% 3Jk 23% 3 4% 6 8% 3 5% 2 5% 5 9% 4 11% 5 9% 2 6% 4s 13% 1 3% 3Su 21% 9 7% 3.21C 3.10C 1.0 0.1 1.0 0.1 3 BOT 2 BOX(1/2) -------------- MEAN Std Dev. Std Err. Sigma 3.30 1.0 0.1 3.56C 1.3 0.3 20 2.50 1.1 0.2 3.65CDE 3.50Cd 3.27 E 0.9 1.0 1.1 0.2 0.1 0.1 127 3.31 3.25 3.36 3.48 3.35 3.22 3.19 3.22 3.33 3.52 3.28 3.21 3.25 1.6 0.4 0.9 0.1 1.0 0.1 1.1 0.1 0.9 0.1 1.0 0.1 1.2 0.2 1.1 0.1 1.2 0.2 1.2 0.2 0.8 0.1 1.5 0.4 1.0 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 100% 101% 100% 100% 99% 100% 100% 101% 100% 100% 100% 99% 102% 100% 101% 99% 99% 100% 102% 99% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 191 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 170 Q59-d: Satisfaction with Games Lotto LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=GAMES PLAYED PAST 192 15 20 47 33 29 48 45 9 37 32 67 45 35 25 19 40 32 34 11 74 13Ce 45% 20C 42% 16 36% 4 44% 12 32% 8 25% 34MNO 51% 13 29% 8 23% 5 20% 8 42% 19StU 48% 20STU 63% 8 24% 2 18% 19 26% 7CDe 24% 9Cd 19% 7k 16% 3JK 33% 2 5% 1 3% 4 9% 3 9% 2 8% 2 11% 7 18% 6 19% 4 12% - 8 11% TOP 2 BOX(5/4) -------------- 68 35% 9CdE 60% 3 15% 15 32% 8 24% 5 Extremely Satisfied 25 13% 4CDe 27% - 3 6% 2 6% 4 43 22% 5 33% 3 15% 12 26% 6 18% 6 21% 11 23% 9 20% 1 11% 10 27% 7 22% 20no 30% 9 20% 5 14% 3 12% 6 32% 12su 30% 14SU 44% 4 12% 2 18% 11 15% 3 72 38% 2 13% 8b 40% 22Bg 47% 16Bg 48% 10 34% 14 29% 17 38% 2 22% 15 41% 12 38% 20 30% 19 42% 15 43% 10 40% 8 42% 14 35% 6 19% 13r 38% 5r 45% 33R 45% BOT 2 BOX(1/2) -------------- 52 27% 4 27% 9df 45% 10 21% 9 27% 6 21% 14 29% 12 27% 3 33% 10 27% 12 38% 13 19% 13 29% 12 34% 10Lp 40% 3 16% 7 18% 6 19% 13qr 38% 4 36% 22 30% 2 29 15% 2 13% 5 25% 7 15% 4 12% 5 17% 6 13% 7 16% 2 22% 3 8% 9J 28% 8 12% 5 11% 5 14% 7lm 28% 3 16% 6 15% 4 13% 5 15% 1 9% 13 18% 1 Not at all Satisfied 23 12% 2 13% 4f 20% 3 6% 5 15% 1 3% 8f 17% 5 11% 1 11% 7 19% 3 9% 5 7% 8lp 18% 7lP 20% 3 12% - 1 3% 2 6% 8Qr 24% 3Qr 27% 9q 12% MEAN Std Dev. Std Err. Sigma 3.09 1.2 0.1 3.47C 1.4 0.4 2.50 1.0 0.2 3.11C 1.0 0.1 2.88 1.1 0.2 3.45CE 1.2 0.2 3.15c 1.3 0.2 3.13 3.33 2.92 2.81 1.2 0.2 1.5 0.5 1.2 0.2 1.0 0.2 14m 21% 3.45MN 2.91 O 1.2 1.2 0.1 0.2 2.77 2.76 1.2 0.2 1.1 0.2 3.37no 3.45ST 3.56ST 2.74 U U 0.9 1.0 1.1 1.3 0.2 0.2 0.2 0.2 2.55 2.95 1.1 0.3 1.1 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----192 15 20 47 33 29 48 45 9 37 32 67 45 35 25 19 40 32 34 11 74 100% 99% 100% 100% 99% 99% 101% 101% 99% 100% 100% 100% 100% 100% 100% 101% 101% 101% 101% 99% 101% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 192 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 171 Q59-e: Satisfaction with Games MatchPlay LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=GAMES PLAYED PAST 57 TOP 2 BOX(5/4) -------------- 23 40% 5 Extremely Satisfied 4 1 11 7DEG 88% - 11 19% 3 38% 12 21% 3 BOT 2 BOX(1/2) -------------2 1 Not at all Satisfied MEAN Std Dev. Std Err. Sigma 5 11 21 21 8 11 7 33 10 10 - 3 20 9 3 27% 1 20% 6 55% 6 29% 7 33% 4 50% 4 36% 3 43% 11 33% 5 50% 5 50% - 2 67% 8 40% 4 44% 4 25% 1 50% 6s 60% - 1 9% - 4 36% 3 14% 3 14% 3 38% 1 9% 1 14% 5 15% 2 20% 3 30% - 1 33% 5 25% 2 22% 2 13% 1 50% 1 10% 4g 50% - 2 18% 1 20% 2 18% 3 14% 4 19% 1 13% 3 27% 2 29% 6 18% 3 30% 2 20% - 1 33% 3 15% 2 22% 2 13% - 21 37% 1 13% - 8Befg 1 73% 20% 3 27% 8 38% 9 43% 1 13% 4 36% 4i 57% 15 45% 4 40% 2 20% - - 9 45% 5 56% 4 25% 1 50% 2 20% 13 23% - 1 100% - 3BD 60% 2 18% 7bD 33% 5 24% 3 38% 3 27% - 7 21% 1 10% 3 30% - 1 33% 3 15% - 8QR 50% - 2 20% 10 18% - 1 100% - 2bD 40% 2 18% 5d 24% 4 19% 3 38% 1 9% - 6 18% - 2 20% - 1m 33% 3 15% - 5r 31% - 2 20% 3 5% - - - 1 20% - 2 10% 1 5% - 2 18% - 1 3% 1 10% 1 10% - - - - 3q 19% - - 3.32 1.1 0.2 8 4.25DE 2.00 G 0.7 ? 0.3 ? 3.36e 0.7 0.2 2.40 1.1 0.5 3.73e 1.2 0.4 16 2 10 5qs 50% 3.00 3.19 3.50 3.00 3.57 3.24 3.50 3.40 ? 3.67 3.50S 3.67s 2.69 4.00 3.50 1.2 0.3 1.1 0.2 1.4 0.5 1.3 0.4 0.8 0.3 1.0 0.2 1.2 0.4 1.4 0.5 ? ? 1.5 0.9 1.1 0.2 0.9 0.3 1.3 0.3 1.4 1.0 1.0 0.3 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----57 8 1 11 5 11 21 21 8 11 7 33 10 10 100% 101% 100% 100% 100% 99% 100% 100% 102% 99% 100% 99% 100% 100% - ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% ----- ----- ----- ----- ----- ----3 20 9 16 2 10 99% 100% 100% 101% 100% 100% PAGE 193 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 172 Q59-f: Satisfaction with Games Cash 5 LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=GAMES PLAYED PAST 70 TOP 2 BOX(5/4) -------------- 29 41% 5 Extremely Satisfied 4 3 14 7CDEg 88% - 11 16% 3De 38% 18 26% 3 BOT 2 BOX(1/2) -------------2 1 Not at all Satisfied MEAN Std Dev. Std Err. Sigma 8 9 3 21% 1 13% - - - 4 50% - 3 21% 28 40% - 2B 67% 13 19% 1 13% 5 7% 8 11% 3.27 1.2 0.1 8 28 20 5e 56% 13e 46% 9 45% 4 57% 5 26% 4Deg 44% 4 14% 4 20% 3j 43% 1 13% 1 11% 9 32% 5 25% 10BG 71% 3b 38% 4b 44% 9b 32% 1 33% 1 7% 4DF 50% - - - 1 7% 2 25% 1 13% 1D 33% - 2d 25% 4.00cD 2.33 E 1.3 1.2 0.5 0.7 3.14cE 2.38 0.5 0.1 1.1 0.4 34 17 13 3 3 4 44% 16 47% 7 41% 4 31% - 2 11% 1 11% 6 18% 1 6% 3 23% 1 14% 3 16% 3 33% 10 29% 6n 35% 9 45% 2 29% 8 42% 2 22% 13 38% 6 21% 2 10% 1 14% 6 32% 3 33% - 2 7% 1 5% 1 14% 2 11% - 4 14% 1 5% - 4 21% 4.00CDE 3.25e 3.50j 3.86j 1.1 0.2 1.2 0.5 1.0 0.3 1.2 0.2 7 19 9 18 12 19 2 19 2 67% 11S 61% 5 42% 4 21% - 9s 47% - 1 33% 4 22% 2 17% 2 11% - 3 16% 1 8% - 1 33% 7s 39% 3 25% 2 11% - 6 32% 7 41% 6 46% 1 33% 1 33% 6 33% 6 50% 9 47% 1 50% 6 32% 5 15% 3 18% 3 23% 2Lm 67% - 1 6% 1 8% 6q 32% 1q 50% 4 21% 1 11% 3 9% 1 6% - 1n 33% - 1 6% 1 8% 1 5% - 2 11% 2 22% 2 6% 2 12% 3l 23% 1 33% - - - 5Qr 26% 1QR 50% 2 11% 3.44O 3.18o 1.1 0.2 1.1 0.3 2.84 3.00 1.3 0.3 1.4 0.5 3.08 2.00 4.00 1.4 0.4 1.0 0.6 1.0 0.6 3.78ST 3.50st 2.74 0.9 0.2 0.9 0.3 1.3 0.3 2.00 3.32 1.4 1.0 1.2 0.3 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----70 8 3 14 8 9 28 20 7 19 9 34 17 13 3 3 18 12 19 2 19 100% 101% 100% 99% 101% 99% 99% 100% 100% 101% 99% 100% 100% 100% 99% 99% 100% 100% 100% 100% 102% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 194 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 173 Q59-h: Satisfaction with Games Top BOX SUMMARY LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=GAMES PLAYED PAST 600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 MatchPlay 11 19% 3 38% - 1 9% - 4 36% 3 14% 3 14% 3 38% 1 9% 1 14% 5 15% 2 20% 3 30% - 1 33% 5 25% 2 22% 2 13% 1 50% 1 10% Mega Millions 28 18% 3cD 30% - 3 6% 2 9% 8CDE 42% 12CDe 28% 4 10% 5HJK 63% 1 3% 4j 17% 14 21% 6 17% 5 15% - 3 27% 13s 28% 7 16% 8 13% - - Cash 5 11 16% 3De 38% - - - 4Deg 44% 4 14% 4 20% 3j 43% 2 11% 1 11% 6 18% 1 6% 3 23% - 1 33% 4 22% 2 17% 2 11% - 3 16% Powerball 36 14% 3C 18% - 5 7% 3 7% 9CDE 24% 16CDE 25% 7J 13% 4hJk 36% 1 2% 5j 12% 23MN 25% 7 11% 6 6% - - 12sU 27% 6u 15% 7 13% 4U 31% 7 6% Lotto 25 13% 4CDe 27% - 3 6% 2 6% 7CDe 24% 9Cd 19% 7k 16% 3JK 33% 2 5% 1 3% 14m 21% 4 9% 3 9% 2 8% 2 11% 7 18% 6 19% 4 12% - 8 11% Scratch Games 29 12% 4cDE 25% 1 5% 3 5% 3 6% 7De 19% 11De 17% 12 15% 4JK 31% 5 7% 8 10% 10 17% 3 8% 5 9% 5 14% 6 11% 6 18% 5 16% 3 8% 3 21% 12 9% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 195 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 174 Q59-i: Satisfaction with Games Top 2 BOX SUMMARY LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=GAMES PLAYED PAST Powerball Cash 5 600 35 109 42% 12CDE 71% 29 41% 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 27SU 60% 17 44% 19 36% 7 54% 39 35% 7 25% 26 35% 9 21% 20CdE 54% 35CDE 56% 14 26% 6h 55% 15 30% 18h 44% 55MN 60% 27N 42% 27 27% - - 7CDEg 88% - 3 21% 1 13% 5e 56% 13e 46% 9 45% 4 57% 5 26% 4 44% 16 47% 7 41% 4 31% - 2 67% 11S 61% 5 42% 4 21% - 9s 47% 10CE 63% 1 5% 24C 39% 15C 31% 21CdE 57% 30Ce 47% 32 40% 7 54% 25 35% 37 46% 30n 52% 18 45% 19 35% 14 38% 20 37% 15 45% 19SU 61% 13 33% 7 50% 47 37% Scratch Games 101 41% Mega Millions 63 41% 7CDE 70% 3 23% 15 31% 5 23% 10e 53% 23cDE 53% 12 30% 6HJk 75% 9 27% 9 38% 33O 49% 12 33% 12o 35% - 6O 55% 25S 53% 19 43% 19 30% - - MatchPlay 23 40% 7DEG 88% - 3 27% 1 20% 6 55% 6 29% 7 33% 4 50% 4 36% 3 43% 11 33% 5 50% 5 50% - 2 67% 8 40% 4 44% 4 25% 1 50% 6s 60% Lotto 68 35% 9CdE 60% 3 15% 15 32% 8 24% 13Ce 45% 20C 42% 16 36% 4 44% 12 32% 8 25% 34MNO 51% 13 29% 8 23% 5 20% 8 42% 19StU 48% 20STU 63% 8 24% 2 18% 19 26% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 196 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 175 Q59-j: Satisfaction with Games Bottom 2 BOX SUMMARY LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=GAMES PLAYED PAST 600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 4 36% 22 30% Lotto 52 27% 4 27% 9df 45% 10 21% 9 27% 6 21% 14 29% 12 27% 3 33% 10 27% 12 38% 13 19% 13 29% 12 34% 10Lp 40% 3 16% 7 18% 6 19% 13qr 38% Powerball 61 23% 5 29% 8 29% 17 23% 10 24% 5 14% 16 25% 16 30% 4 36% 13 26% 10 24% 17 18% 16 25% 26 26% - - 8 18% 10 26% 16 30% 1 8% 26 24% MatchPlay 13 23% - 3BD 60% 2 18% 7bD 33% 5 24% 3 38% 3 27% - 7 21% 1 10% 3 30% - 1 33% 3 15% - 8QR 50% - 2 20% Mega Millions 32 21% 2 20% 5dF 38% 8 17% 6f 27% 1 5% 10f 23% 9 23% 1 13% 7 21% 4 17% 12 18% 6 17% 9 26% 1 17% 3 27% 6 13% 9 20% 17q 27% - - Cash 5 13 19% 1 13% 1 33% 1 7% 4DF 50% - 6 21% 2 10% 1 14% 6 32% 3 33% 5 15% 3 18% 3 23% 2Lm 67% - 1 6% 1 8% 6q 32% 1q 50% 4 21% Scratch Games 38 15% 3 19% 7dFG 35% 9 15% 9 19% 3 8% 7 11% 15 19% 4jk 31% 9 13% 10 13% 9 16% 5 13% 7 13% 8 22% 9 17% 8 24% 4 13% 4 10% 4 29% 18 14% 1 100% - ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 197 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 176 Q59-k: Satisfaction with Games MEAN SUMMARY LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=GAMES PLAYED PAST 600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 3.00 3.19 3.50 3.00 3.57 3.24 3.50 3.40 ? 3.67 3.50S 3.67s 2.69 4.00 3.50 MatchPlay 3.32 4.25DE 2.00 G 3.36e 2.40 3.73e Mega Millions 3.30 3.70Ce 2.62 3.17c 2.86 3.89CDE 3.51CE 3.08 4.25HJ 2.94 K 3.38 3.49No 3.28 3.00 2.67 3.55 3.66S 3.30 3.03 ? ? Scratch Games 3.30 3.56C 3.21C 3.10C 3.65CDE 3.50Cd 3.27 E 3.31 3.25 3.36 3.48 3.35 3.22 3.19 3.22 3.33 3.52 3.28 3.21 3.25 Cash 5 3.27 4.00cD 2.33 E 3.14cE 2.38 4.00CDE 3.25e 3.86j 2.84 3.00 3.44O 3.18o 3.08 2.00 4.00 3.78ST 3.50st 2.74 2.00 3.32 Powerball 3.22 3.35 2.75 3.12 2.90 3.65CDE 3.48Cd 2.98 E 3.45 2.90 3.29j 3.61MN 3.18 2.92 ? ? 3.62SU 3.26 3.77sU 3.08 Lotto 3.09 3.47C 2.50 3.11C 2.88 3.45CE 3.33 2.92 2.81 3.45MN 2.91 O 2.77 2.76 2.50 3.15c 3.50j 3.13 ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 3.02 3.37no 3.45ST 3.56ST 2.74 U U 2.55 2.95 PAGE 198 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 177 Q60: Type of Player LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED GAMES THE PAST YEAR 385 29 44 98 76 54 84 81 13 72 80 92 SAME (NET) ---------- 224 58% 20 69% 29 66% 55 56% 41 54% 29 54% 50 60% 42 52% 8 62% 37 51% 45 56% 70MNOP 39N 76% 60% I spend the same amount on the same Lottery games each week 159 41% 14f 48% 23F 52% 41 42% 28 37% 16 30% 37f 44% 27 33% 7k 54% 27 38% 23 29% 52MNO 57% I spend the same amount on different Lottery games each week 65 17% 6 21% 6 14% 14 14% 13 17% 13 24% 13 15% 15 19% 1 8% 10 14% 22J 28% 161 42% 9 31% 15 34% 43 44% 35 46% 25 46% 34 40% 39 48% 5 38% 35 49% 48 12% 3 10% 4 9% 17E 17% 5 7% 7 13% 12 14% 10 12% - 113 29% 6 21% 11 25% 26 27% 18 33% 22 26% 29 36% 5 38% DIFFERENT (NET) --------------I spend different amounts on the same Lottery games each week I spend different amounts on different Lottery games each week Sigma 30bdg 39% 65 101 54 70 47 44 44% 27 50% 43N 61% 24 37% 34 34% 17 31% 18n 20% 15N 23% 10 10% 35 44% 22 24% 26L 40% 11k 15% 5 6% 11 12% 24 33% 30 38% 11 12% 44 63 22 208 36rSTU 25 77% 57% 28 44% 11 50% 124S 60% 31 44% 29RStU 15 62% 34% 20 32% 8 36% 87 42% 10 19% 12 17% 7 15% 10 23% 8 13% 3 14% 37 18% 57LMP 56% 27L 50% 27L 39% 11 23% 19q 43% 35QU 56% 11Q 50% 84Q 40% 14NP 22% 10 10% 6 11% 6 9% 5 11% 10Su 23% 4 6% 3 14% 25 12% 12 18% 47LMP 47% 21LM 39% 21L 30% 6 13% 9 20% 31QRU 49% 8Q 36% 59Q 28% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----385 29 44 98 76 54 84 81 13 72 80 92 65 101 54 70 47 44 63 22 208 99% 100% 100% 100% 100% 100% 99% 100% 100% 100% 101% 101% 100% 101% 100% 100% 101% 100% 100% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 199 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 178 Q61: Days of the week typically buy Lottery tickets LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED GAMES THE PAST YEAR 385 29 44 98 76 54 84 81 13 72 80 92 65 101 54 70 47 44 63 22 208 Monday 81 21% 8 28% 10 23% 18 18% 19 25% 12 22% 14 17% 16 20% 5 38% 14 19% 23 29% 21 23% 14 22% 17 17% 17NP 31% 10 14% 17RSU 36% 7 16% 11 17% 7 32% 39 19% Tuesday 99 26% 7 24% 11 25% 22 22% 20 26% 16 30% 23 27% 21 26% 2 15% 15 21% 19 24% 34mNP 37% 15 23% 22 22% 14 26% 11 16% 20SU 43% 13 30% 15 24% 5 23% 46 22% 130 34% 10 34% 14 32% 33 34% 28 37% 17 31% 28 33% 28 35% 10HJK 77% 20 28% 30 38% 40NO 43% 25O 38% 30 30% 11 20% 22 31% 21U 45% 15 34% 26u 41% 6 27% 62 30% 72 19% 4 14% 6 14% 16 16% 14 18% 12 22% 20 24% 15 19% 3 23% 12 17% 22 28% 22 24% 13 20% 15 15% 7 13% 13 19% 13T 28% 6 14% 12 19% 1 5% 40t 19% Wednesday Thursday Friday 159 41% 16DE 55% 19 43% 34 35% 25 33% 25 46% 40de 48% 41ik 51% 3 23% 29 40% 30 38% 36 39% 35lP 54% 44 44% 21 39% 22 31% 28tU 60% 21 48% 28 44% 8 36% 73 35% Saturday 173 45% 10 34% 16 36% 43 44% 35 46% 30bc 56% 39 46% 32 40% 7 54% 32 44% 41 51% 45O 49% 31o 48% 50O 50% 17 31% 29 41% 18 38% 19 43% 37QtU 59% 8 36% 90 43% 49 13% 3 10% 6 14% 8 8% 11 14% 9 17% 12 14% 14 17% 1 8% 9 13% 11 14% 10 11% 11 17% 14 14% 4 7% 9 13% 5 11% 4 9% - 24t 12% Sunday Sigma 16qRTU 25% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----763 58 82 174 152 121 176 167 31 131 176 208 144 192 91 116 122 85 145 35 374 199% 199% 187% 177% 199% 224% 209% 208% 238% 182% 222% 226% 222% 192% 167% 165% 261% 194% 229% 159% 180% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 200 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 179 Q61AW4. Tickets online LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED GAMES THE PAST YEAR 385 29 Yes 140 36% No Don't know / Refused Sigma 44 98 76 54 84 17CDEF 11 59% 25% 33 34% 21 28% 18 33% 171 44% 9 31% 27BfG 61% 46g 47% 38bG 50% 74 19% 3 10% 6 14% 19 19% 17 22% 81 13 72 80 92 65 40CdEf 28 48% 35% 8hj 62% 25 35% 31 39% 41N 45% 22 34% 23 43% 28 33% 36 44% 4 31% 35 49% 29 36% 40 43% 13 24% 16 19% 17 21% 1 8% 12 17% 20 25% 11 12% 101 54 70 47 44 63 22 208 31 31% 19 35% 26 37% 17 36% 18 41% 25 40% 9 41% 70 34% 28 43% 47 47% 23 43% 31 44% 25T 53% 17 39% 27 43% 6 27% 96t 46% 15l 23% 23L 23% 12 22% 13 19% 5 11% 9 20% 11 17% 7Q 32% 42 20% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----385 29 44 98 76 54 84 81 13 72 80 92 65 101 54 70 47 44 63 22 208 99% 100% 100% 100% 100% 100% 100% 100% 101% 101% 100% 100% 100% 101% 100% 100% 100% 100% 100% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 201 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 180 Q61BW4. Powerball online LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED GAMES THE PAST YEAR 385 29 44 98 76 54 84 81 13 72 80 92 65 Yes 174 45% 19CDE 66% 15 34% 39 40% 23 30% 27E 50% 51CDE 61% 34 42% 9h 69% 33 46% 36 45% 49N 53% 34N 52% No 154 40% 8 28% 24BfG 55% 43G 44% 37bG 49% 19 35% 23 27% 36 44% 4 31% 29 40% 28 35% 33 36% 57 15% 2 7% 5 11% 16 16% 16b 21% 8 15% 10 12% 11 14% - 10 14% 16i 20% 10 11% Don't know / Refused Sigma 101 54 70 47 44 63 22 208 34 34% 22 41% 34n 49% 24 51% 22 50% 31 49% 12 55% 84 40% 22 34% 47 47% 23 43% 27 39% 21 45% 18 41% 19 30% 7 32% 89s 43% 9 14% 20l 20% 9 17% 9 13% 2 4% 4 9% 13Q 21% 3 14% 35Q 17% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----385 29 44 98 76 54 84 81 13 72 80 92 65 101 54 70 47 44 63 22 208 100% 101% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 101% 101% 101% 100% 100% 100% 101% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 202 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 181 Q63-a: Lottery statements The state of the economy has had a direct effect on my Lottery spending habits LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 69 94 13 72 80 92 65 47 44 63 27 418 TOP 2 BOX(5/4) -------------- 254 42% 22CDEF 47 63% 39% 59 37% 46 38% 27 39% 53CDEF 51J 56% 63% 11JK 85% 24 33% 42J 53% 44P 48% 34P 52% 48P 48% 39 41% 87 36% 22 47% 22 50% 31 49% 13 48% 166 40% 5 Strongly Agree 148 25% 14DE 40% 31 26% 31 19% 24 20% 17 25% 31DE 33% 33J 41% 10HJK 77% 15 21% 25 31% 20 22% 15 23% 33lP 33% 26 28% 53 22% 12 26% 10 23% 20 32% 6 22% 100 24% 4 106 18% 8 23% 16 13% 28 17% 22 18% 10 14% 22c 23% 18 22% 1 8% 9 13% 17 21% 24nOP 26% 19NOP 29% 15 15% 13 14% 34 14% 10 21% 12u 27% 11 17% 7 26% 66 16% 3 162 27% 11c 31% 20 17% 55CE 34% 26 21% 23Ce 33% 27C 29% 17 21% 2 15% 31HiK 43% 16 20% 25 27% 17 26% 27 27% 23 24% 69 28% 11 23% 13 30% 16 25% 8 30% 113 27% BOT 2 BOX(1/2) -------------- 184 31% 2 6% 52BDFG 47BG 44% 29% 50BDfG 41% 19BG 28% 14 15% 13 16% - 17i 24% 22hI 28% 23 25% 14 22% 26 26% 32m 34% 89LMn 36% 14 30% 9 20% 16 25% 6 22% 139r 33% 59 10% - 14B 12% 17B 14% 6b 9% 7b 7% 5 6% - 4 6% 11j 14% 8 9% 5 8% 12 12% 11 12% 23 9% 6 13% 2 5% 7 11% 2 7% 42 10% 2 6% 38BDfG 32BG 32% 20% 33BG 27% 13bG 19% 7 7% 8 10% - 13 18% 11 14% 15 16% 9 14% 14 14% 21 22% 66LMN 27% 8 17% 7 16% 9 14% 4 15% 97 23% 3.28p 3.40P 3.41P 1.3 0.1 1.3 0.2 1.4 0.1 2 1 Strongly Disagree MEAN Std Dev. Std Err. Sigma 125 21% 3.16 1.4 0.1 119 3.91CD 2.90 EF 1.1 1.6 0.2 0.1 161 15b 9% 122 3.07 2.89 3.17 1.4 0.1 1.5 0.1 1.4 0.2 81 3.67CD 3.78J EF 1.2 1.3 0.1 0.1 4.62HJ 3.13 K 0.8 1.3 0.2 0.2 3.43 1.4 0.2 101 94 245 3.13 2.94 3.26 3.36 1.5 0.2 1.5 0.1 1.4 0.2 1.3 0.2 3.41u 1.4 0.2 3.33 3.07 1.3 0.3 1.5 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 101% 100% 100% 99% 100% 100% 99% 100% 100% 101% 100% 100% 100% 101% 100% 100% 100% 101% 99% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 203 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 182 Q63-b: Lottery statements The price of gas has directly lowered my spend on the Colorado Lottery LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 69 94 81 13 72 80 92 65 47 44 63 27 418 TOP 2 BOX(5/4) -------------- 241 40% 19CdE 54% 42 35% 61 38% 42 34% 28 41% 49CDE 52% 43j 53% 10J 77% 27 38% 43J 54% 41P 45% 35P 54% 49P 49% 39p 41% 76 31% 24U 51% 19 43% 34U 54% 13 48% 151 36% 5 Strongly Agree 135 23% 10 29% 31d 26% 27 17% 25 20% 12 17% 30DeF 32% 27J 33% 9HJK 69% 12 17% 23j 29% 19 21% 15 23% 29P 29% 27P 29% 45 18% 11 23% 11 25% 19u 30% 7 26% 87 21% 4 106 18% 9C 26% 11 9% 34C 21% 17 14% 16C 23% 19C 20% 16 20% 1 8% 15 21% 20 25% 22OP 24% 20OP 31% 20p 20% 12 13% 31 13% 13U 28% 8 18% 15u 24% 6 22% 64 15% 3 146 24% 10c 29% 19 16% 46C 29% 25 20% 18c 26% 28C 30% 16 20% 3 23% 24hk 33% 16 20% 26 28% 17 26% 21 21% 20 21% 61 25% 9 19% 15 34% 13 21% 6 22% 102 24% BOT 2 BOX(1/2) -------------- 213 36% 6 17% 58BDFG 54bG 49% 34% 55BDG 45% 23bG 33% 17 18% 22I 27% - 21I 29% 21I 26% 25 27% 13 20% 31 31% 35M 37% 108LMN 44% 14 30% 10 23% 16 25% 8 30% 165RS 39% 67 11% 2 6% 11 9% 15 12% 7 10% 9 10% 10 12% - 8 11% 9 11% 9 10% 5 8% 12 12% 11 12% 30 12% 4 9% 4 9% 7 11% 3 11% 49 12% 146 24% 4 11% 40BDG 33% 16G 23% 8 9% 12 15% - 13 18% 12 15% 16 17% 8 12% 19 19% 24M 26% 78LMN 32% 10 21% 6 14% 9 14% 5 19% 116RS 28% 3.41 3.21P 3.45P 3.28P 3.07p 3.32u 3.44U 1.4 0.2 1.4 0.1 1.3 0.2 1.5 0.1 1.6 0.2 1.3 0.2 1.4 0.2 2 1 Strongly Disagree MEAN Std Dev. Std Err. Sigma 3.03 1.5 0.1 119 161 23 14% 47BDFG 31G 39% 19% 3.54CD 2.73 Ef 1.3 1.7 0.2 0.2 122 3.02 2.77 3.01 1.3 0.1 1.5 0.1 1.4 0.2 3.57CD 3.44j EF 1.3 1.4 0.1 0.2 4.46HJ 3.07 K 0.9 1.3 0.2 0.2 101 94 245 2.73 3.23 1.5 0.1 1.5 0.2 3.26 2.90 1.5 0.3 1.5 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 100% 101% 99% 100% 99% 99% 101% 100% 100% 100% 100% 100% 100% 101% 101% 100% 100% 100% 100% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 204 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 183 Q63-c: Lottery statements It is unlikely that I will increase my spend on the Lottery in the future LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 119 TOP 2 BOX(5/4) -------------- 381 64% 22 63% 103BDEF 87 87%G 54% 5 Strongly Agree 228 38% 10 29% 4 153 26% 69 94 81 13 72 80 92 65 94 245 47 44 63 27 418 83DFG 68% 37 54% 49 52% 51 63% 7 54% 42 58% 49 61% 58 63% 40 62% 67 66% 59 63% 156 64% 33R 70% 21 48% 35 56% 16 59% 276R 66% 76BDEF 49 64%G 30% 48f 39% 18 26% 27 29% 26 32% 5 38% 21 29% 26 33% 31 34% 19 29% 35 35% 32 34% 110lMno 17 45% 36% 12 27% 17 27% 8 30% 174rS 42% 12 34% 27 23% 38 24% 35 29% 19 28% 22 23% 25 31% 2 15% 21 29% 23 29% 27P 29% 21P 32% 32P 32% 27P 29% 46 19% 16 34% 9 20% 18 29% 8 30% 102 24% 151 25% 9C 26% 3 3% 54C 34% 33C 27% 23C 33% 29C 31% 22 27% 3 23% 21 29% 26 33% 22 24% 18 28% 26 26% 24 26% 59 24% 8 17% 19QU 43% 21qu 33% 8 30% 94 22% 68 11% 4 11% 13e 11% 20E 12% 6 5% 9E 13% 16E 17% 8 10% 3K 23% 9 13% 5 6% 12 13% 7 11% 8 8% 11 12% 30 12% 6 13% 4 9% 7 11% 3 11% 48 11% 2 43 7% - 3 3% 14bC 9% 6 5% 6bc 9% 1 Strongly Disagree 25 4% 10dEG 8% 6E 4% - 3E 4% 3 BOT 2 BOX(1/2) -------------- MEAN Std Dev. Std Err. Sigma 4dEG 11% 3.86 3.69 1.1 0.0 1.2 0.2 161 4.31BD 3.68 EFG 1.2 1.1 0.1 0.1 122 4.02bDF 3.62 G 0.9 1.1 0.1 0.1 14BCE 15% 2 2% 101 4 5% 3HK 23% 6 8% 5 6% 8 9% 6 9% 4 4% 7 7% 18 7% 3 6% 4 9% 6 10% 3 11% 27 6% 4K 5% - 3k 4% - 4 4% 1 2% 4 4% 4 4% 12 5% 3r 6% - 1 2% - 21 5% 3.62 3.80 3.69 3.71 3.88 3.79 3.78 3.89 3.81 3.91 3.87 3.66 3.70 3.78 3.91 1.1 0.1 1.1 0.1 1.3 0.3 1.1 0.1 0.9 0.1 1.1 0.1 1.0 0.1 1.1 0.1 1.1 0.1 1.2 0.1 1.2 0.2 1.0 0.1 1.0 0.1 1.0 0.2 1.2 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 100% 100% 101% 101% 100% 100% 100% 100% 99% 99% 101% 100% 100% 101% 100% 100% 99% 99% 101% 101% 99% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 205 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 184 Q63-d: Lottery statements The Colorado Lottery has been run honestly LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 69 94 81 13 72 80 92 65 47 44 63 27 418 TOP 2 BOX(5/4) -------------- 259 43% 21CD 60% 29 24% 60C 37% 56C 46% 35Cd 51% 58CDE 62% 41 51% 8 62% 30 42% 47J 59% 54NoP 59% 32p 49% 42 42% 43p 46% 88 36% 31stU 66% 24U 55% 30 48% 12 44% 162 39% 5 Strongly Agree 82 14% 10CDE 29% 6 5% 13 8% 13 11% 17CDE 25% 23CDE 24% 14 17% 5hJK 38% 10 14% 11 14% 19P 21% 9 14% 13 13% 17P 18% 24 10% 13sU 28% 9U 20% 9 14% 8sU 30% 47c 29% 43C 35% 18 26% 35C 37% 27 33% 3 23% 20 28% 36J 45% 35P 38% 23 35% 29 29% 26 28% 64 26% 18T 38% 15t 34% 21t 33% 4 15% 119 28% 12 26% 15 34% 30Q 48% 13q 48% 222QR 53% 4 119 161 122 101 94 245 43 10% 177 30% 11 31% 23 19% 293 49% 12 34% 77BEFG 89BeG 65% 55% 55G 45% 32G 46% 28 30% 33 41% 4 31% 37K 51% 28 35% 30 33% 31l 48% 50L 50% 40 43% 139LO 57% 48 8% 2 6% 13f 11% 12 7% 11 9% 2 3% 8 9% 7 9% 1 8% 5 7% 5 6% 8 9% 2 3% 9 9% 11m 12% 18 7% 4 9% 5 11% 3 5% 2 7% 34 8% 2 32 5% - 4 3% 11F 7% 10bF 8% - 7bF 7% 2 2% 1 8% 4 6% 4 5% 5 5% 2 3% 5 5% 7 7% 13 5% 3 6% 4 9% 2 3% 2 7% 21 5% 1 Strongly Disagree 16 3% 2De 6% 9DEG 8% 1 1% 1 1% 2 3% 1 1% 5 6% - 1 1% 1 1% 3 3% - 4 4% 4m 4% 5 2% 1 2% 1 2% 1 2% - 13 3% 3.37C 3.47C 3.83U 3.61u 0.8 0.1 0.8 0.1 1.0 0.1 1.0 0.1 3 BOT 2 BOX(1/2) -------------- MEAN Std Dev. Std Err. Sigma 3.46 0.9 0.0 3.77CD 3.11 e 1.1 0.9 0.2 0.1 3.70CDe 3.77CD 3.53 E 0.9 0.9 1.0 0.1 0.1 0.1 3.92j 1.0 0.3 3.47 3.65 0.9 0.1 0.8 0.1 3.67nP 3.60P 1.0 0.1 0.8 0.1 3.42 3.48 3.36 0.9 0.1 1.0 0.1 0.8 0.1 3.56 0.8 0.1 3.67u 1.0 0.2 3.38 0.9 0.0 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 101% 100% 100% 100% 100% 100% 99% 99% 100% 100% 100% 100% 100% 101% 100% 100% 100% 99% 100% 100% 99% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 206 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 185 Q63-e: Lottery statements The chances of winning a prize in the Colorado Lottery are good LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 119 69 94 81 13 72 80 92 65 47 44 63 20CE 12% 6 5% 14CE 20% 15CE 16% 11 14% 3 23% 10 14% 13 16% 15op 16% 11op 17% 18OP 18% 7 7% 22 9% 8t 17% 10TU 23% 12tU 19% 1 4% 42 10% 2 1% 1 1% 7CDE 10% 5dE 5% 2 2% 2 3% 2 3% 3 3% 2 3% 5 5% 2 2% 10 4% 3r 6% - 3 5% - 16 4% 9CDEFG 2 26% 2% 18CE 11% 5 4% 7Ce 10% 10Ce 11% 9 11% 1 8% 8 11% 11 14% 12oP 13% 9oP 14% 13oP 13% 5 5% 12 5% 5 11% 10TU 23% 9U 14% 1 4% 26 6% 71CE 44% 33c 27% 26C 38% 44CE 47% 30 37% 4 31% 27 38% 33 41% 33 36% 26 40% 31 31% 31 33% 86 35% 16 34% 16 36% 16 25% 15qSU 143 56% 34% TOP 2 BOX(5/4) -------------- 73 12% 13CDEfG 5 37% 4% 5 Strongly Agree 22 4% 4CDE 11% 4 51 9% 3 3% 161 122 2HjK 15% 101 94 245 27 418 3 207 35% 12C 34% 21 18% BOT 2 BOX(1/2) -------------- 320 53% 10 29% 93BDeF 70 78%G 43% 83BDFG 68% 29 42% 35 37% 40 49% 6 46% 35 49% 34 43% 44 48% 28 43% 52 51% 56M 60% 137m 56% 23 49% 18 41% 35 56% 11 41% 233r 56% 2 165 28% 3 9% 29B 24% 43Bc 35% 18B 26% 24B 26% 25 31% 4 31% 22 31% 24 30% 26 28% 21 32% 23 23% 30 32% 62 25% 15 32% 10 23% 23 37% 6 22% 111 27% 1 Strongly Disagree 155 26% 7 20% 40DFG 33% 11 16% 11 12% 15 19% 2 15% 13 18% 10 13% 18 20% 7 11% 29M 29% 26M 28% 75LM 31% 8 17% 8 18% 12 19% 5 19% 122qs 29% MEAN Std Dev. Std Err. Sigma 2.37 1.1 0.0 48B 30% 64BDEF 22 54%G 14% 3.00CD 1.75 E 1.3 1.0 0.2 0.1 2.57CE 2.05C 0.9 0.1 0.9 0.1 2.72CE 1.2 0.1 2.72CE 2.48 1.0 0.1 1.0 0.1 2.77 2.50 2.64 1.3 0.4 1.0 0.1 1.0 0.1 2.52OP 2.66OP 2.43 1.1 0.1 1.0 0.1 1.2 0.1 2.22 2.27 2.57u 2.64U 1.0 0.1 1.1 0.1 1.1 0.2 1.0 0.2 2.49 2.44 2.29 1.1 0.1 0.8 0.2 1.1 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 102% 100% 101% 100% 100% 100% 101% 100% 100% 101% 101% 100% 100% 101% 100% 100% 100% 100% 100% 101% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 207 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 186 Q63-f: Lottery statements The Lottery has been an overall benefit to the state of Colorado LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 69 94 81 13 72 80 92 65 94 245 47 44 63 27 418 TOP 2 BOX(5/4) -------------- 309 52% 18C 51% 39 33% 68 42% 80CD 66% 42CD 61% 62CD 66% 46 57% 7 54% 37 51% 55J 69% 62NOP 67% 40P 62% 51 50% 47 50% 107 44% 33U 70% 27u 61% 37u 59% 15 56% 197 47% 5 Strongly Agree 122 20% 9Cd 26% 11 9% 23 14% 26C 21% 28CDEg 41% 25CD 27% 23 28% 3 23% 13 18% 18 23% 23 25% 15 23% 19 19% 22 23% 42 17% 17U 36% 13U 30% 15 24% 7 26% 70 17% 4 187 31% 9 26% 28 24% 45 28% 54BCDF 44% 14 20% 37CdF 39% 23 28% 4 31% 24 33% 37H 46% 39OP 42% 25p 38% 32 32% 25 27% 65 27% 16 34% 14 32% 22 35% 8 30% 127 30% 248 41% 14 40% 61EFG 51% 83EFG 52% 36 30% 25 36% 29 31% 25 31% 6 46% 34HK 47% 24 30% 25 27% 25 38% 38 38% 42L 45% 117Ln 48% 10 21% 15 34% 22 35% 12Q 44% 188Q 45% 43 7% 3 9% 6 5% 2 3% 3 3% 10JK 12% - 1 1% 1 1% 5m 5% - 12M 12% 5m 5% 21M 9% 4 9% 2 5% 4 6% - 33 8% 2 27 5% 1 3% 9fg 8% 9 6% 5 4% 1 1% 2 2% 3 4% - 1 1% 1 1% 3 3% - 8Mo 8% 2 2% 14M 6% 2 4% 1 2% 3 5% - 21 5% 1 Strongly Disagree 16 3% 2De 6% 10DEfG 8% 1 1% 1 1% 1 1% 1 1% 7JK 9% - - - 2 2% - 4 4% 3 3% 7 3% 2 4% 1 2% 1 2% - 12 3% 3.77 0.8 0.2 3.68 0.8 0.1 3.94U 1.1 0.2 3.84U 1.0 0.1 3.75u 0.9 0.1 3.81 0.8 0.2 3 BOT 2 BOX(1/2) -------------- MEAN Std Dev. Std Err. Sigma 3.62 0.9 0.0 3.63C 1.1 0.2 119 161 19DEFG 10 16% 6% 3.18 1.0 0.1 3.50C 0.8 0.1 122 3.81CD 0.8 0.1 3.97CD 1.0 0.1 3.88CD 3.64 0.9 1.2 0.1 0.1 3.90j 0.8 0.1 101 3.85NP 3.85NP 3.53 0.9 0.8 1.0 0.1 0.1 0.1 3.65 1.0 0.1 3.49 0.9 0.1 3.53 0.9 0.0 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 100% 101% 100% 101% 100% 99% 100% 100% 100% 99% 100% 99% 99% 101% 100% 101% 99% 100% 101% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 208 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 187 Q63-g: Lottery statements The lottery is an inexpensive form of entertainment LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 69 94 81 13 72 80 92 65 47 44 63 27 418 TOP 2 BOX(5/4) -------------- 200 33% 19CDE 54% 23 19% 32 20% 43CD 35% 35CDE 51% 48CDE 51% 29 36% 7 54% 22 31% 42HJ 53% 43NP 47% 26P 40% 29 29% 36P 38% 66 27% 18 38% 20U 45% 23 37% 14U 52% 125 30% 5 Strongly Agree 58 10% 10CDE 29% 5 4% 6 4% 9 7% 13CDE 19% 15CDE 16% 12 15% 3j 23% 5 7% 11 14% 16MNP 17% 4 6% 8 8% 10 11% 20 8% 7 15% 5 11% 8 13% 5u 19% 33 8% 34CD 28% 22CD 32% 33CD 35% 17 21% 4 31% 17 24% 31HJ 39% 27P 29% 22nP 34% 21 21% 26p 28% 46 19% 11 23% 15u 34% 15 24% 9 33% 92 22% 22 32% 31 33% 33 41% 5 38% 27 38% 25 31% 36 39% 26 40% 42 42% 34 36% 84 34% 23u 49% 16 36% 24 38% 9 33% 152 36% 12 17% 15 16% 19 23% 1 8% 23iK 32% 13 16% 13 14% 13 20% 30L 30% 24l 26% 95LMO 39% 6 13% 8 18% 16 25% 4 15% 141QRT 34% 19l 19% 15 16% 54L 22% 4 9% 5 11% 13q 21% 3 11% 83q 20% 11lm 11% 9 10% 41LMo 17% 2 4% 3 7% 3 5% 1 4% 58qS 14% 4 119 161 122 142 24% 9 26% 18 15% 26 16% 3 225 38% 9 26% 34 29% 85BCEF 44 53%G 36% BOT 2 BOX(1/2) -------------- 175 29% 7 20% 62BDEF 44G 52%G 27% 35fG 29% 108 18% 3 9% 27bFg 23% 23f 19% 6 9% 12 13% 12 15% 1 8% 17k 24% 10 13% 9 10% 11 17% 67 11% 4g 11% 12dg 10% 6 9% 3 3% 7 9% - 6 8% 3 4% 4 4% 2 3% 2 1 Strongly Disagree MEAN Std Dev. Std Err. Sigma 3.03 1.1 0.0 37bFG 23% 35BDEFG 7 29% 4% 3.51CD 2.42 E 1.3 1.2 0.2 0.1 2.92C 3.04C 0.8 0.1 1.1 0.1 3.43CDE 3.48CD 3.19 E 1.2 1.0 1.1 0.1 0.1 0.1 3.69J 2.97 3.46J 0.9 0.3 1.0 0.1 1.0 0.1 101 3.46NO 3.23nP 2.96 P 1.0 0.9 1.1 0.1 0.1 0.1 94 245 3.14P 2.80 3.36U 3.32U 3.19u 3.52U 1.1 0.1 1.2 0.1 1.0 0.1 1.1 0.2 1.1 0.1 1.1 0.2 2.90 1.1 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 101% 101% 100% 100% 100% 101% 100% 101% 100% 101% 101% 99% 100% 101% 101% 100% 100% 99% 101% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 209 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 188 Q63-h: Lottery statements I am more likely to play lottery games when I've heard about a local winner LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 69 94 81 13 72 80 92 65 47 44 63 27 TOP 2 BOX(5/4) -------------- 129 22% 19CDEF 16 54%G 13% 26 16% 20 16% 19CDe 28% 29CDE 31% 20 25% 6Jk 46% 13 18% 17 21% 19 21% 17 26% 21 21% 24 26% 47 19% 10 21% 7 16% 13 21% 9r 33% 90 22% 5 Strongly Agree 44 7% 10CDEFG 7 29% 6% 4 2% 6 5% 8De 12% 9D 10% 8 10% 2 15% 3 4% 8 10% 6 7% 3 5% 7 7% 6 6% 22 9% 4 9% 3 7% 4 6% - 33 8% 4 85 14% 9CdE 26% 22 14% 14 11% 11c 16% 20Ce 21% 12 15% 4k 31% 10 14% 9 11% 13 14% 14P 22% 14 14% 18P 19% 25 10% 6 13% 4 9% 9 14% 9QRSU 57 33% 14% 73CEF 45% 37c 30% 20 29% 33C 35% 24 30% 4 31% 36Hk 50% 28 35% 34 37% 32NOP 49% 32 32% 27 29% 72 29% 19 40% 22TU 50% 22 35% 6 22% 129 31% 119 9 8% 161 122 101 94 245 418 3 199 33% 11 31% 25 21% BOT 2 BOX(1/2) -------------- 272 45% 5 14% 78BDeF 62B 66%G 39% 65BDG 53% 30B 43% 32B 34% 37j 46% 3 23% 23 32% 35 44% 39M 42% 16 25% 48M 48% 43M 46% 126M 51% 18 38% 15 34% 28 44% 12 44% 199r 48% 2 127 21% 2 6% 27B 23% 35BFG 29% 11 16% 14 15% 12 15% 2 15% 14 19% 21h 26% 18 20% 7 11% 30Mo 30% 17 18% 55M 22% 7 15% 6 14% 12 19% 5 19% 97 23% 1 Strongly Disagree 145 24% 3 9% 51BDEF 24 43%G 15% 30BD 25% 19BD 28% 18 19% 25iJK 31% 1 8% 9 13% 14 18% 21 23% 9 14% 18 18% 26M 28% 71MN 29% 11 23% 9 20% 16 25% 7 26% 102 24% MEAN Std Dev. Std Err. Sigma 2.59 1.2 0.0 3.60CD 2.11 EFG 1.2 1.2 0.2 0.1 38Bg 24% 2.65Ce 2.43C 1.0 0.1 1.1 0.1 2.68C 1.3 0.2 2.87CE 2.58 1.2 0.1 1.3 0.1 3.31hj 2.78 k 1.2 1.0 0.3 0.1 2.70 2.62 1.2 0.1 1.2 0.1 2.92ln 2.62 oP 1.0 1.1 0.1 0.1 2.59 2.48 2.68 2.68 2.57 2.63 2.57 1.3 0.1 1.3 0.1 1.2 0.2 1.1 0.2 1.2 0.2 1.2 0.2 1.2 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 99% 101% 101% 100% 100% 101% 100% 101% 100% 100% 100% 101% 101% 101% 100% 99% 100% 100% 99% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 210 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 189 Q63-i: Lottery statements TOP BOX SUMMARY LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 It is unlikely that I will increase my spend on the Lottery in the future 228 38% 10 29% 76BDEF 49 64%G 30% The state of the economy has had a direct effect on my Lottery spending habits 148 25% 14DE 40% 31 26% The price of gas has directly lowered my spend on the Colorado Lottery 135 23% 10 29% The Lottery has been an overall benefit to the state of Colorado 122 20% The Colorado Lottery has been run honestly 119 69 94 81 13 72 80 92 65 48f 39% 18 26% 27 29% 26 32% 5 38% 21 29% 26 33% 31 34% 19 29% 31 19% 24 20% 17 25% 31DE 33% 33J 41% 10HJK 77% 15 21% 25 31% 20 22% 31d 26% 27 17% 25 20% 12 17% 30DeF 32% 27J 33% 9HJK 69% 12 17% 23j 29% 9Cd 26% 11 9% 23 14% 26C 21% 28CDEg 41% 25CD 27% 23 28% 3 23% 13 18% 82 14% 10CDE 29% 6 5% 13 8% 13 11% 17CDE 25% 23CDE 24% 14 17% 5hJK 38% The lottery is an inexpensive form of entertainment 58 10% 10CDE 29% 5 4% 6 4% 9 7% 13CDE 19% 15CDE 16% 12 15% I am more likely to play lottery games when I've heard about a local winner 44 7% 10CDEFG 7 29% 6% 4 2% 6 5% 8De 12% 9D 10% 8 10% The chances of winning a prize in the Colorado Lottery are good 22 4% 4CDE 11% 2 1% 1 1% 7CDE 10% 3 3% 161 122 5dE 5% 2 2% 94 245 35 35% 32 34% 110lMno 17 45% 36% 15 23% 33lP 33% 26 28% 53 22% 19 21% 15 23% 29P 29% 27P 29% 18 23% 23 25% 15 23% 19 19% 10 14% 11 14% 19P 21% 9 14% 3j 23% 5 7% 11 14% 16MNP 17% 2 15% 3 4% 8 10% 2HjK 15% 2 3% 2 3% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 101 47 44 63 27 418 12 27% 17 27% 8 30% 174rS 42% 12 26% 10 23% 20 32% 6 22% 100 24% 45 18% 11 23% 11 25% 19u 30% 7 26% 87 21% 22 23% 42 17% 17U 36% 13U 30% 15 24% 7 26% 70 17% 13 13% 17P 18% 24 10% 13sU 28% 9U 20% 9 14% 8sU 30% 43 10% 4 6% 8 8% 10 11% 20 8% 7 15% 5 11% 8 13% 5u 19% 33 8% 6 7% 3 5% 7 7% 6 6% 22 9% 4 9% 3 7% 4 6% - 33 8% 3 3% 2 3% 5 5% 2 2% 10 4% 3r 6% - 3 5% - 16 4% PAGE 211 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 190 Q63-j: Lottery statements TOP 2 BOX SUMMARY LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 119 It is unlikely that I will increase my spend on the Lottery in the future 381 64% 22 63% 103BDEF 87 87%G 54% The Lottery has been an overall benefit to the state of Colorado 309 52% 18C 51% 39 33% The Colorado Lottery has been run honestly 259 43% 21CD 60% The state of the economy has had a direct effect on my Lottery spending habits 161 122 69 94 81 13 72 80 92 65 83DFG 68% 37 54% 49 52% 51 63% 7 54% 42 58% 49 61% 58 63% 40 62% 68 42% 80CD 66% 42CD 61% 62CD 66% 46 57% 7 54% 37 51% 55J 69% 62NOP 67% 29 24% 60C 37% 56C 46% 35Cd 51% 58CDE 62% 41 51% 8 62% 30 42% 47J 59% 254 42% 22CDEF 47 63% 39% 59 37% 46 38% 27 39% 53CDEF 51J 56% 63% 11JK 85% 24 33% The price of gas has directly lowered my spend on the Colorado Lottery 241 40% 19CdE 54% 42 35% 61 38% 42 34% 28 41% 49CDE 52% 43j 53% 10J 77% The lottery is an inexpensive form of entertainment 200 33% 19CDE 54% 23 19% 32 20% 43CD 35% 35CDE 51% 48CDE 51% 29 36% I am more likely to play lottery games when I've heard about a local winner 129 22% 19CDEF 16 54%G 13% 26 16% 20 16% 19CDe 28% 29CDE 31% The chances of winning a prize in the Colorado Lottery are good 73 12% 13CDEfG 5 37% 4% 20CE 12% 14CE 20% 15CE 16% 6 5% 94 245 47 44 63 27 418 67 66% 59 63% 156 64% 33R 70% 21 48% 35 56% 16 59% 276R 66% 40P 62% 51 50% 47 50% 107 44% 33U 70% 27u 61% 37u 59% 15 56% 197 47% 54NoP 59% 32p 49% 42 42% 43p 46% 88 36% 31stU 66% 24U 55% 30 48% 12 44% 162 39% 42J 53% 44P 48% 34P 52% 48P 48% 39 41% 87 36% 22 47% 22 50% 31 49% 13 48% 166 40% 27 38% 43J 54% 41P 45% 35P 54% 49P 49% 39p 41% 76 31% 24U 51% 19 43% 34U 54% 13 48% 151 36% 7 54% 22 31% 42HJ 53% 43NP 47% 26P 40% 29 29% 36P 38% 66 27% 18 38% 20U 45% 23 37% 14U 52% 125 30% 20 25% 6Jk 46% 13 18% 17 21% 19 21% 17 26% 21 21% 24 26% 47 19% 10 21% 7 16% 13 21% 9r 33% 90 22% 11 14% 3 23% 10 14% 13 16% 15op 16% 11op 17% 18OP 18% 7 7% 22 9% 8t 17% 10TU 23% 12tU 19% 1 4% 42 10% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 101 PAGE 212 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 191 Q63-k: Lottery statements BOTTOM 2 BOX SUMMARY LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 The chances of winning a prize in the Colorado Lottery are good 320 53% 10 29% 93BDeF 70 78%G 43% I am more likely to play lottery games when I've heard about a local winner 272 45% 5 14% The price of gas has directly lowered my spend on the Colorado Lottery 213 36% The state of the economy has had a direct effect on my Lottery spending habits 119 161 122 69 94 81 13 72 80 92 65 83BDFG 68% 29 42% 35 37% 40 49% 6 46% 35 49% 34 43% 44 48% 28 43% 78BDeF 62B 66%G 39% 65BDG 53% 30B 43% 32B 34% 37j 46% 3 23% 23 32% 35 44% 39M 42% 6 17% 58BDFG 54bG 49% 34% 55BDG 45% 23bG 33% 17 18% 22I 27% - 21I 29% 21I 26% 184 31% 2 6% 52BDFG 47BG 44% 29% 50BDfG 41% 19BG 28% 14 15% 13 16% - 17i 24% The lottery is an inexpensive form of entertainment 175 29% 7 20% 62BDEF 44G 52%G 27% 35fG 29% 12 17% 15 16% 19 23% 1 8% 23iK 32% It is unlikely that I will increase my spend on the Lottery in the future 68 11% 4 11% 13e 11% 20E 12% 6 5% 9E 13% 16E 17% 8 10% 3K 23% The Colorado Lottery has been run honestly 48 8% 2 6% 13f 11% 12 7% 11 9% 2 3% 8 9% 7 9% The Lottery has been an overall benefit to the state of Colorado 43 7% 3 9% 19DEFG 10 16% 6% 6 5% 2 3% 3 3% 10JK 12% 94 245 47 44 63 27 418 52 51% 56M 60% 137m 56% 23 49% 18 41% 35 56% 11 41% 233r 56% 16 25% 48M 48% 43M 46% 126M 51% 18 38% 15 34% 28 44% 12 44% 199r 48% 25 27% 13 20% 31 31% 35M 37% 108LMN 44% 14 30% 10 23% 16 25% 8 30% 165RS 39% 22hI 28% 23 25% 14 22% 26 26% 32m 34% 89LMn 36% 14 30% 9 20% 16 25% 6 22% 139r 33% 13 16% 13 14% 13 20% 30L 30% 24l 26% 95LMO 39% 6 13% 8 18% 16 25% 4 15% 141QRT 34% 9 13% 5 6% 12 13% 7 11% 8 8% 11 12% 30 12% 6 13% 4 9% 7 11% 3 11% 48 11% 1 8% 5 7% 5 6% 8 9% 2 3% 9 9% 11m 12% 18 7% 4 9% 5 11% 3 5% 2 7% 34 8% - 1 1% 1 1% 5m 5% - 12M 12% 5m 5% 21M 9% 4 9% 2 5% 4 6% - 33 8% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 101 PAGE 213 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 192 Q63-l: Lottery statements MEAN SUMMARY LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS It is unlikely that I will increase my spend on the Lottery in the future The Lottery has been an overall benefit to the state of Colorado The Colorado Lottery has been run honestly The state of the economy has had a direct effect on my Lottery spending habits The price of gas has directly lowered my spend on the Colorado Lottery The lottery is an inexpensive form of entertainment I am more likely to play lottery games when I've heard about a local winner The chances of winning a prize in the Colorado Lottery are good 600 35 3.86 3.69 3.62 3.63C 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 4.31BD 3.68 EFG 4.02bDF 3.62 G 3.62 3.80 3.69 3.71 3.88 3.79 3.78 3.89 3.81 3.91 3.87 3.66 3.70 3.78 3.91 3.18 3.50C 3.81CD 3.97CD 3.88CD 3.64 3.77 3.68 3.90j 3.85NP 3.85NP 3.53 3.65 3.49 3.94U 3.84U 3.75u 3.81 3.53 3.46 3.77CD 3.11 e 3.37C 3.47C 3.70CDe 3.77CD 3.53 E 3.92j 3.47 3.65 3.67nP 3.60P 3.42 3.48 3.36 3.83U 3.61u 3.56 3.67u 3.38 3.16 3.91CD 2.90 EF 3.07 2.89 3.17 3.67CD 3.78J EF 4.62HJ 3.13 K 3.43 3.28p 3.40P 3.41P 3.13 2.94 3.26 3.36 3.41u 3.33 3.07 3.03 3.54CD 2.73 Ef 3.02 2.77 3.01 3.57CD 3.44j EF 4.46HJ 3.07 K 3.41 3.21P 3.45P 3.28P 3.07p 2.73 3.23 3.32u 3.44U 3.26 2.90 3.03 3.51CD 2.42 E 2.92C 3.04C 3.43CDE 3.48CD 3.19 E 3.69J 3.46J 3.46NO 3.23nP 2.96 P 3.14P 2.80 3.36U 3.32U 3.19u 3.52U 2.90 2.59 3.60CD 2.11 EFG 2.65Ce 2.43C 2.68C 2.87CE 2.58 3.31hj 2.78 k 2.70 2.62 2.92ln 2.62 oP 2.59 2.48 2.68 2.68 2.57 2.63 2.57 2.37 3.00CD 1.75 E 2.57CE 2.05C 2.72CE 2.72CE 2.48 2.77 2.64 2.52OP 2.66OP 2.43 2.22 2.27 2.57u 2.64U 2.49 2.44 2.29 2.97 2.50 ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 214 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 193 Q67. Outreach programs aware LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 69 94 81 13 72 80 92 65 47 44 63 27 418 Colorado State Fair 187 31% 12 34% 28 24% 50 31% 31 25% 26Ce 38% 40CdE 43% 26 32% 2 15% 29i 40% 39HI 49% 33P 36% 27P 42% 35P 35% 34P 36% 58 24% 16 34% 19U 43% 27U 43% 8 30% 117 28% Taste of Colorado 176 29% 11 31% 29 24% 47 29% 34 28% 20 29% 35C 37% 24 30% 2 15% 21 29% 34hij 43% 24 26% 19 29% 28 28% 35 37% 70 29% 14 30% 17t 39% 17 27% 5 19% 123 29% Rockies 170 28% 8 23% 34 29% 42 26% 29 24% 22 32% 35dE 37% 23 28% 1 8% 20 28% 33hIj 41% 20 22% 23l 35% 30 30% 30 32% 67 27% 12 26% 11 25% 19 30% 6 22% 122 29% National Western Stock Show 165 28% 10 29% 32 27% 48 30% 27 22% 18 26% 30 32% 21 26% 3 23% 22 31% 29 36% 28 30% 21 32% 25 25% 24 26% 67 27% 17t 36% 15t 34% 15 24% 4 15% 114 27% Nuggets 162 27% 10 29% 35 29% 38 24% 27 22% 15 22% 37DEF 39% 22 27% 2 15% 21 29% 28 35% 23 25% 23p 35% 28 28% 27 29% 61 25% 14 30% 13 30% 19 30% 4 15% 112 27% Avalanche 140 23% 8 23% 31 26% 33 20% 27 22% 12 17% 29df 31% 20 25% 1 8% 16 22% 26i 33% 18 20% 21lp 32% 23 23% 24 26% 54 22% 10 21% 11t 25% 16t 25% 2 7% 101T 24% Budweiser Event Center (Monster Truck, Arenacross, Ice Racing) 100 17% 4 11% 15 13% 26 16% 16 13% 10 14% 29BCDE 13 31%F 16% 1 8% 16 22% 19 24% 16 17% 14 22% 16 16% 17 18% 36 15% 10 21% 10 23% 9 14% 2 7% 69 17% 80 13% 3 9% 19 16% 20 12% 18 15% 7 10% 13 14% 12 15% 1 8% 9 13% 13 16% 7 8% 9 14% 14 14% 16l 17% 34 14% 4 9% 8T 18% 9T 14% - 59T 14% 299 50% 12 34% 71BdG 60% 77g 48% 72BdG 59% 33 48% 34 36% 36 44% 7 54% 30 42% 32 40% 40 43% 27 42% 51 50% 45 48% 134lm 55% 19 40% 16 36% 26 41% Mammoth None of the above Sigma 119 161 122 101 94 245 17qRs 220Rs 63% 53% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----1479 78 294 381 281 163 282 197 20 184 253 209 184 250 252 581 116 120 157 48 1037 246% 223% 248% 236% 230% 236% 300% 243% 154% 256% 317% 227% 283% 249% 269% 238% 247% 273% 248% 178% 248% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 215 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 194 Q68. Interest The Lottery is fun LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 TOP 3 BOX(4/5/6) ---------------- 459 77% 30C 86% 6 Strongly Agree 119 36 30% 161 122 128C 80% 104C 85% 69BCDE 100% 69 13 72 80 92 65 94 245 47 44 63 27 418 92BCDE 75 98% 93% 94 81 11 85% 62 86% 77iJ 96% 85P 92% 58P 89% 101 88P 87% 80P 85% 146 60% 43U 91% 38U 86% 58U 92% 25U 93% 294 70% 20CDEg 29% 16CDE 17% 11 14% 3 23% 7 10% 8 10% 13P 14% 5 8% 7 7% 7 7% 15 6% 7U 15% 4 9% 7 11% 3 11% 25 6% 35CDE 51% 56BCDE 37J 60% 46% 6j 46% 17 24% 34J 43% 45mNOP 22P 49% 34% 34P 34% 22 23% 40 16% 23RU 49% 11 25% 26rU 41% 9 33% 96 23% 14 20% 20 21% 27 33% 2 15% 38HI 53% 35i 44% 27 29% 31L 48% 47L 47% 51LP 54% 91 37% 13 28% 23Q 52% 25 40% 13q 48% 173q 41% 47 8% 6CDE 17% - 2 1% 3c 2% 5 Agree 165 28% 14CDe 40% 8 7% 21c 13% 31CD 25% 4 Slightly Agree 247 41% 10 29% 28 24% 141 24% 5FG 14% 83BDEF 33FG 70%G 20% 18FG 15% - 2 2% 6 7% 2k 15% 10K 14% 3 4% 7 8% 7 11% 13 13% 14 15% 99LMNO 40% 4 9% 6 14% 5 8% 2 7% 3 Slightly Disagree 80 13% 4FG 11% 30bdEF 26FG 25%G 16% 18FG 15% - 2 2% 3 4% 2hk 15% 9HK 13% 3 4% 6 7% 6 9% 7 7% 8 9% 52LMNO 21% 4s 9% 6S 14% 1 2% 2 7% 67S 16% 2 Disagree 31 5% - 24BDEFG 7EfG 20% 4% - - - 2 2% - 1 1% - 1 1% - 5m 5% 1 1% 24LMO 10% - - 3 5% - 28qr 7% 1 Strongly Disagree 30 5% 1De 3% 29BDEFG 24% - - - 1 1% - - - - 1 2% 1 1% 5Ln 5% 23LMN 9% - - 1 2% - 29qr 7% 4.68MN 4.35P OP 0.8 0.9 0.1 0.1 4.28P 4.12P 3.60 0.9 0.1 1.1 0.1 1.3 0.1 BOT 3 BOX(1/2/3) ---------------- MEAN Std Dev. Std Err. Sigma 4.05 1.2 0.0 4.54CD 2.68 E 1.1 1.3 0.2 0.1 105BCFG 70BCFG 65% 57% 3.91C 0.7 0.1 4.16CD 0.7 0.1 5.09BCD 4.91BC 4.60J E DE 0.7 0.7 0.9 0.1 0.1 0.1 4.77j 1.0 0.3 4.28 0.9 0.1 4.59J 0.7 0.1 4.70RU 4.30U 0.8 0.1 0.8 0.1 124QRST 30% 4.48U 4.48U 3.85 1.0 0.1 0.8 0.2 1.2 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 100% 100% 100% 99% 99% 100% 100% 100% 99% 101% 101% 100% 101% 101% 99% 99% 101% 100% 101% 99% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 216 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 195 Q68. Interest Playing Lottery games is immoral LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS TOP 3 BOX(4/5/6) ---------------- 600 48 8% 122 69 94 24CDEF 16DEFG 69%G 13% 35 119 161 8EfG 5% - - - 81 4 5% 13 4HJK 31% 80 92 65 101 94 245 47 44 63 27 1 1% 9n 10% 2 3% 3 3% 7 7% 27mN 11% 6st 13% 3 7% 2 3% - 37 9% 1 1% - - - 1 1% - 4 2% - - - - 5 1% 4rSU 9% - - - 5 1% - 27 6% 5 1% 4CDEFG 1 11% 1% - - - - - 5 Agree 9 2% 9CDEFG 26% - - - - 1 1% 2HJK 15% 1 1% - 5mNoP 5% - - 1 1% 3 1% 11CDEF 15DEFG 31%G 13% 8EfG 5% - - - 3 4% 2hK 15% 3 4% 1 1% 4 4% 2 3% 2 2% 6 6% 20N 8% 2 4% 3 7% 2 3% 122BCD 100% 69BCd 100% 94BCD 100% 77I 95% 9 69% 67I 93% 79Ij 99% 83 90% 63p 97% 98lP 97% 87 93% 218 89% 41 87% 41 93% 61q 97% 27q 100% 4 3% - 10EF 11% 7 9% - 7 9% 8 9% 9 9% 10 11% 27BF 29% 18 22% 2 15% 20 28% 23 29% 24 26% 10 15% 43LMOP 27m 43% 29% 52J 64% 7 54% 32 44% 49J 61% 51P 55% 39nP 60% 46 46% BOT 3 BOX(1/2/3) ---------------- 34 6% 552 92% 11 31% 3 Slightly Disagree 90 15% 2F 6% 36BEFG 38BEFG 30% 24% 2 Disagree 176 29% 3 9% 35BF 29% 68BCEF 34BF 42%G 28% 9 13% 1 Strongly Disagree 286 48% 6 17% 32 27% 47 29% 60BCDEG 57BCD 87% 61% MEAN Std Dev. Std Err. Sigma 1.87 1.1 0.0 103B 87% 153BC 95% 84BCD 69% 3.74CD 2.32DE 2.04EF 1.34F EFG FG G 1.6 1.1 0.9 0.5 0.3 0.1 0.1 0.0 1.13 0.3 0.0 1.50eF 1.56 0.7 0.1 0.9 0.1 15HiK 21% 2.23HK 1.94HK 1.50 1.6 0.5 418 5k 7% 6 Strongly Agree 4 Slightly Agree - 72 1.1 0.1 14LNo 22% 50P 53% 1.78 1.68 1.71 1.73 1.1 0.1 0.9 0.1 0.8 0.1 1.0 0.1 0.7 0.1 48LNo 20% 381 91% 2 4% 10QS 23% 5 8% 3 11% 70Qs 17% 71M 29% 12 26% 8 18% 19 30% 4 15% 133rt 32% 99 40% 27u 57% 23 52% 37U 59% 20rU 74% 178 43% 2.06LM 1.81t NO 1.1 1.2 0.1 0.2 1.84T 1.0 0.2 1.56 1.37 0.8 0.1 0.7 0.1 1.95ST 1.1 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 101% 100% 100% 100% 100% 100% 101% 100% 99% 99% 100% 99% 100% 101% 100% 100% 100% 100% 100% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 217 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 196 Q68. Interest Mostly suckers play the Lottery LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 TOP 3 BOX(4/5/6) ---------------- 198 33% 24DEFG 92DEFG 15 69% 77% 9% 119 161 122 51DFG 42% 69 94 81 13 72 80 92 65 47 44 63 27 418 3 4% 13F 14% 19 23% 6hJ 46% 13 18% 24j 30% 21 23% 12 18% 101 36lM 36% 94 35LM 37% 245 94LM 38% 12 26% 9 20% 17 27% 6 22% 154R 37% 6 Strongly Agree 22 4% 4DEFG 12DEFG 11% 10% 1 1% 3 2% 1 1% 1 1% 3 4% 2hJK 15% 1 1% 1 1% 1 1% 1 2% 4 4% 1 1% 15lO 6% 1 2% 1 2% 3 5% - 17 4% 5 Agree 54 9% 8DEFG 40DEFG 23% 34% 1 1% 1 1% 1 1% 3 3% 4 5% 2K 15% 3 4% 2 3% 8M 9% - 9M 9% 10M 11% 27M 11% 4 9% 2 5% 3 5% 1 4% 44 11% 13f 8% 47DFG 39% 1 1% 9F 10% 12 15% 2 15% 9 13% 21hJ 26% 12 13% 11 17% 23l 23% 24L 26% 52l 21% 7 15% 6 14% 11 17% 5 19% 93 22% 146BCE 91% 71BC 58% 81BCE 86% 62i 77% 7 54% 59Ik 82% 56 70% 71nOP 77% 53NOP 82% 65 64% 59 63% 151 62% 35 74% 35U 80% 46 73% 21 78% 264 63% 17F 18% 15i 19% - 27HIK 38% 13 16% 10 11% 15L 23% 23L 23% 25L 27% 60L 24% 5 11% 7 16% 18QT 29% 2 7% 102QT 24% 32BCE 34% 4 Slightly Agree 122 20% 12DFG 34% 40DFG 34% 402 67% 11 31% 27 23% 3 Slightly Disagree 134 22% 3 9% 18f 15% 2 Disagree 151 25% 4C 11% 3 3% 68BCEF 25C 42% 20% 19bC 28% 26 32% 3 23% 22 31% 22 28% 35NOP 38% 24NOP 37% 23 23% 16 17% 52 21% 15 32% 16U 36% 17 27% 10u 37% 93 22% 1 Strongly Disagree 117 20% 4E 11% 6 5% 29CE 18% 43BCDEG 32BCDE 21j 62% 34% 26% 4 31% 10 14% 21j 26% 26P 28% 14 22% 19 19% 18 19% 39 16% 15sU 32% 12u 27% 11 17% 9U 33% 69 17% BOT 3 BOX(1/2/3) ---------------- MEAN Std Dev. Std Err. Sigma 2.85 1.4 0.1 49BCFG 43BCFG 30% 35% 3.80DE 4.18DE 2.33F FG FG 1.5 1.2 0.9 0.3 0.1 0.1 3 2% 66BCEG 96% 4 6% 3.22DFG 1.57 0.9 0.1 1.0 0.1 2.17F 1.2 0.1 2.52 3.08 2.67 2.55 2.39 2.42 1.4 0.2 2.0 0.5 1.1 0.1 1.3 0.1 1.3 0.1 1.1 0.1 2.92LM 2.95LM 3.09LM 2.43 1.4 0.1 1.3 0.1 1.4 0.1 1.4 0.2 2.39 1.3 0.2 2.79t 1.3 0.2 2.22 1.2 0.2 3.00QRT 1.4 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 100% 99% 101% 100% 99% 99% 100% 101% 99% 101% 100% 100% 101% 101% 101% 99% 101% 100% 100% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 218 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 197 Q68. Interest Playing Lottery games is against my beliefs LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS TOP 3 BOX(4/5/6) ---------------6 Strongly Agree 600 64 11% 9 2% 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 24CDEF 26DEFG 10Fg 69%G 22% 6% 3 2% - 1 1% 5 6% 4HJK 31% 5 7% 2 3% 7 8% 2 3% 4 4% 7 7% 44LMNO 18% 5CDEFG 3e 14% 3% 1 1% - - - - 1HK 8% 1 1% - - - 1 1% 1 1% 7 3% 47 44 63 27 418 4S 9% 1 2% - 1 4% 58RS 14% 1 2% - - 1 4% 7 2% 5 Agree 15 3% 7CDEFG 6DefG 20% 5% 1 1% 1 1% - - 1 1% 1 8% 1 1% 1 1% 4mN 4% - - 1 1% 10mN 4% 3rS 6% - - - 12 3% 4 Slightly Agree 40 7% 12CDEF 17DEFG 34%G 14% 8f 5% 2 2% - 1 1% 4 5% 2K 15% 3 4% 1 1% 3 3% 2 3% 3 3% 5 5% 27LmN 11% - 1 2% - - 39QSt 9% 119BC 98% 69BCD 100% 93BCd 99% 76I 94% 9 69% 67I 93% 78I 98% 85P 92% 63P 97% 97P 96% 87P 93% 5 4% 1 1% 7f 7% 3 4% - 9H 13% 6 8% 4 4% 6 6% 10 11% 31BF 33% 26i 32% 1 8% 27Ik 38% 20 25% 25 27% 17 26% 38P 38% 47j 58% 8 62% 31 43% 52J 65% 56P 61% 36P 55% 53P 52% BOT 3 BOX(1/2/3) ---------------- 536 89% 11 31% 3 Slightly Disagree 72 12% 1 3% 26BEFG 32BEFG 22% 20% 2 Disagree 168 28% 2 6% 29Bf 24% 68BCEF 29Bf 42% 24% 9 13% 1 Strongly Disagree 296 49% 8 23% 38 32% 51 32% 59BCDEG 55BCD 86% 59% MEAN Std Dev. Std Err. Sigma 1.90 1.2 0.0 93B 78% 151BC 94% 85BCDg 70% 3.66CD 2.44DE 2.02EF 1.40F EFG FG G 1.7 1.3 0.9 0.7 0.3 0.1 0.1 0.1 1.16 1.51F 1.59 0.4 0.0 0.7 0.1 0.9 0.1 2.23HK 1.88hK 1.49 1.8 0.5 1.0 0.1 10LN 15% 43 91% 43U 98% 63QU 100% 26 96% 360 86% 41LN 17% 1 2% 5q 11% 5 8% 4Q 15% 57Q 14% 25 27% 62 25% 13 28% 12 27% 22T 35% 3 11% 118t 28% 52P 55% 98 40% 29U 62% 26u 59% 36u 57% 19U 70% 185 44% 1.63 1.66 1.63 1.73 1.0 0.1 0.9 0.1 0.9 0.1 1.0 0.1 0.8 0.1 201 82% 2.22LM 1.68 NO 1.3 1.2 0.1 0.2 1.57 1.51 1.59 0.8 0.1 0.6 0.1 1.2 0.2 2.03qRS t 1.2 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 101% 100% 100% 101% 101% 100% 100% 100% 101% 100% 100% 99% 99% 100% 100% 100% 100% 99% 100% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 219 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 198 Q68. Interest Playing the Lottery is one thing I can do to help my family LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 69 94 TOP 3 BOX(4/5/6) ---------------- 131 22% 31CDEFG 4 89% 3% 26CE 16% 7 6% 9Ce 13% 54CDEF 26 57% 32% 6 Strongly Agree 19 3% 8CDEFG 1 23% 1% - 1 1% 1 1% 8CDEf 9% 5 Agree 26 4% 10CDEFG 1 29% 1% 3 2% 4 3% 1 1% 7CDf 7% 4 Slightly Agree 86 14% 13CDEF 37% 23CE 14% 2 2% 7CE 10% 115BDfG 94% BOT 3 BOX(1/2/3) ---------------- 119 2 2% 161 81 13 72 80 92 65 7JK 54% 16 22% 20 25% 36NOP 39% 25NOP 38% 2HJk 15% 1 1% 3 4% 5o 5% 2JK 15% 1 1% 2 3% 39CDEF 16 41% 20% 3 23% 14 19% 15 19% 20NP 22% 21NOP 32% 60BG 87% 40B 43% 55 68% 6 46% 56I 78% 60I 75% 56 61% 31BCEF 18 33% 22% 1 8% 17 24% 29hIj 36% 1 1% 9JK 11% 101 94 245 47 44 63 27 21stU 45% 15U 34% 17u 27% 6 22% 71 17% 2 4% 2s 5% - 1 4% 13 3% 5 2% 7U 15% 3U 7% 7U 11% 1 4% 8 2% 13 14% 23 9% 12U 26% 10U 23% 10 16% 4 15% 50 12% 86LM 85% 76LM 81% 209LM 85% 26 55% 29 66% 46q 73% 21q 78% 17 26% 28p 28% 17 18% 46 19% 7 15% 18QSU 41% 13 21% 8 30% 89 21% 15 15% 18 19% 36 15% 2 3% 3 3% 1 1% 8 3% 2 3% 4 4% 4 4% 8 8% 40 62% 25p 27% 11MNoP 12% 418 469 78% 4 11% 3 Slightly Disagree 135 23% 3 9% 13 11% 56BCEF 21 35% 17% 11 16% 2 Disagree 157 26% 1 3% 33BG 28% 48BG 30% 48BcdG 39% 20BG 29% 7 7% 18 22% 4 31% 20 28% 20 25% 19 21% 14 22% 31 31% 23 24% 70 29% 13 28% 7 16% 17 27% 6 22% 114 27% 1 Strongly Disagree 177 30% - 69BDEF 31BG 58%G 19% 46BDG 38% 29BDG 42% 2 2% 19 23% 1 8% 19k 26% 11 14% 12 13% 9 14% 27LM 27% 36LMn 38% 93LMN 38% 6 13% 4 9% 16R 25% 7r 26% 144QR 34% MEAN Std Dev. Std Err. Sigma 2.47 1.3 0.1 115BDF 135BG 97%G 84% 122 4.60CD 1.62 EFG 1.0 0.9 0.2 0.1 2.50CE 1.96C F 1.0 1.0 0.1 0.1 2.04C 1.2 0.1 3.70CD 2.77 EF 1.1 1.4 0.1 0.2 3.54hJ 2.46 k 1.7 1.2 0.5 0.1 2.83j 1.2 0.1 3.15NO 2.98NO 2.41 P P 1.4 1.2 1.2 0.1 0.2 0.1 2.24 2.19 1.3 0.1 1.3 0.1 3.15SU 3.16St 2.60u U 1.4 1.2 1.3 0.2 0.2 0.2 347QRs 83% 2.59 2.29 1.3 0.3 1.3 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 100% 101% 101% 100% 100% 99% 99% 99% 100% 99% 101% 100% 100% 101% 99% 100% 101% 101% 100% 101% 99% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 220 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 199 Q68. Interest The Lottery takes advantage of uneducated people LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 TOP 3 BOX(4/5/6) ---------------- 220 37% 28DEF 100DEFG 15 80%G 84% 9% 119 161 81 13 72 80 92 65 62DFG 51% 69 8 12% 94 7 7% 23 28% 4 31% 23 32% 22 28% 25 27% 15 23% 101 32 32% 94 245 47 44 63 40LM 43% 108LMN 44% 12t 26% 11t 25% 13 21% 3D 2% - - 5 6% 1 8% 1 1% 2 3% 2 2% 1 2% 5 5% 6 6% 18lm 7% 1 2% 3 7% 1 2% - 27 6% 3 4% 9 11% 11 12% 3 5% 9 9% 11 12% 32m 13% 4 9% 3 7% 6 10% - 53T 13% 2 7% 6 Strongly Agree 32 5% 7DEFG 22DEFG 20% 18% 5 Agree 66 11% 6DfG 17% 40bDEFG 3 34% 2% 13DG 11% 4G 6% - 10j 12% 1 8% 122 20% 15DFG 43% 38DFG 32% 46DFG 38% 4 6% 7 7% 8 10% 2 15% 19Hk 26% 11 14% 12 13% 11 17% 18 18% 23L 24% 58L 24% 7 15% 5 11% 6 10% 380 63% 7 20% 19 16% 3 Slightly Disagree 111 19% 3 9% 13 11% 2 Disagree 144 24% 1 3% 1 Strongly Disagree 125 21% 3 9% 4 Slightly Agree BOT 3 BOX(1/2/3) ---------------- MEAN Std Dev. Std Err. Sigma 2.93 1.5 0.1 - 122 12 7% 146BCE 91% 60BC 49% 27 2 7% 418 181QRST 43% 101rST 24% 61BCE 88% 87BCE 93% 58 72% 9 69% 49 68% 58 73% 67OP 73% 50OP 77% 69P 68% 54 57% 137 56% 35U 74% 33U 75% 50U 79% 25qrU 237 93% 57% 54BCEF 16 34%G 13% 11 16% 14 15% 12 15% - 17i 24% 13 16% 17 18% 9 14% 17 17% 17 18% 50 20% 6 13% 7 16% 12 19% 7 26% 79 19% 1 1% 63BCEF 31BC 39% 25% 16BC 23% 32BC 34% 22 27% 3 23% 20 28% 24 30% 22 24% 19 29% 29 29% 20 21% 52 21% 12 26% 10 23% 23U 37% 9 33% 90 22% 5 4% 29Ce 18% 34BCDE 49% 41BCDE 24j 44% 30% 6J 46% 12 17% 21 26% 28OP 30% 22OP 34% 23p 23% 17 18% 35 14% 17U 36% 16U 36% 15 24% 9U 33% 68 16% 13c 11% 4.17DE 4.45DE 2.36FG 3.20DFG 1.96 FG FG 1.4 1.2 0.9 1.3 1.2 0.2 0.1 0.1 0.1 0.1 1.86 2.67 2.38 2.78 2.61 2.59 2.34 0.9 0.1 1.6 0.2 1.8 0.5 1.2 0.1 1.4 0.2 1.5 0.2 1.3 0.2 2.76m 1.5 0.1 3.10LM 3.22LM 2.40 N 1.5 1.5 1.4 0.2 0.1 0.2 2.50 2.49 2.07 1.6 0.2 1.3 0.2 1.0 0.2 3.15QRS T 1.5 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 100% 101% 100% 100% 100% 100% 100% 100% 100% 100% 100% 99% 101% 101% 99% 99% 101% 100% 102% 99% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 221 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 200 Q68. Interest I like the excitement of betting on games and sports LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 69 94 81 13 72 80 92 65 TOP 3 BOX(4/5/6) ---------------- 276 46% 30CDE 86% 17 14% 38c 24% 61CD 50% 52CDE 75% 78CDE 83% 46 57% 10 77% 42 58% 51 64% 53P 58% 33P 51% 59P 58% 46P 49% 84 34% 6 Strongly Agree 29 5% 8CDE 23% - - - 8CDE 12% 13CDE 14% 4 5% 3 4% 5 6% 3 5% 6 6% 2 2% 8 3% 6tU 13% 5 Agree 79 13% 7CD 20% 3 3% 1 1% 16CD 13% 20CDE 29% 32CDE 34% 20j 25% 3 23% 10 14% 21j 26% 17P 18% 8 12% 17P 17% 15P 16% 21 9% 11RU 23% 168 28% 15CD 43% 14 12% 37C 23% 45CD 37% 24Cd 35% 33CD 35% 22 27% 4 31% 29h 40% 25 31% 26 28% 22p 34% 36P 36% 29 31% 55 22% 12 26% 324 54% 5 14% 17 25% 16 17% 35 43% 3 23% 30 42% 29 36% 39 42% 32 49% 42 42% 48 51% 161LMNO 18 66% 38% 3 Slightly Disagree 110 18% 3 9% 23F 19% 44BEFG 21f 27% 17% 5 7% 14 15% 10 12% - 11 15% 16i 20% 15 16% 14n 22% 12 12% 19 20% 49n 20% 2 Disagree 100 17% - 21BG 18% 45BCFG 25BfG 28% 20% 7bG 10% 2 2% 10 12% 2 15% 11 15% 10 13% 13 14% 11 17% 16 16% 12 13% 1 Strongly Disagree 114 19% 2G 6% 58BDEF 34BeFG 15G 49%G 21% 12% 5G 7% - 15K 19% 1 8% 8k 11% 3 4% 11 12% 7 11% 14 14% 17 18% 3.83hj 3.60oP 3.34P 3.44P 3.20P 2.77 1.5 0.1 1.4 0.1 1.4 0.1 4 Slightly Agree BOT 3 BOX(1/2/3) ---------------- MEAN Std Dev. Std Err. Sigma 3.14 1.5 0.1 119 161 122 102BdE 123BEFG 61BFG 86%FG 76% 50% 4.40CD 2.02 E 1.3 1.2 0.2 0.1 2.54C 3.18CD 1.1 0.1 1.3 0.1 4.03CDE 4.43CD 3.42 EF 1.4 1.0 1.6 0.2 0.1 0.2 3HJK 23% 4.15j 1.6 0.5 3.43 1.3 0.2 1.2 0.1 10OP 11% 1.5 0.2 1.3 0.2 101 94 245 47 44 63 27 418 29U 62% 20 45% 40rU 63% 15 56% 171 41% 2 5% 4 6% - 17 4% 3 7% 14RU 22% 5 19% 45 11% 15 34% 22 35% 10 37% 109 26% 24s 55% 23 37% 12 44% 247QS 59% 7 15% 9 20% 9 14% 6 22% 79 19% 47 19% 5 11% 9 20% 8 13% 2 7% 76 18% 65LMN 27% 6 13% 6 14% 6 10% 4 15% 92S 22% 3.74rU 3.14 1.6 0.2 1.3 0.2 3.67rU 3.37 1.4 0.2 1.3 0.3 2.98 1.5 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 100% 101% 101% 100% 99% 100% 100% 100% 100% 99% 100% 99% 101% 101% 100% 100% 101% 100% 100% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 222 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 201 Q68. Interest I'm always looking for the next "get rich quick" scheme LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 TOP 3 BOX(4/5/6) ---------------- 107 18% 31CDEFG 6 89% 5% 119 6 Strongly Agree 13 2% 7CDEG 20% 5 Agree 24 4% 13CDEFG 37% 4 Slightly Agree 70 12% 11CDEF 31% BOT 3 BOX(1/2/3) ---------------- - 6 5% 161 122 92 65 11 14% 24oP 26% 16P 25% 1 1% - 3o 3% - 4o 4% - 2 3% 5 6% 6 7% 3 5% 31CDEF 14k 33% 17% 4K 31% 14K 19% 6 8% 15P 16% 63B 67% 7 54% 55i 76% 69HI 86% 21HI 29% 3k 4% 1 1% - 10CDEG 14% - 6 7% 12 7% 6 5% 4 6% 1 3% 12 10% 33BCEF 14 20% 11% 2 Disagree 183 31% - 32B 27% 61BcFg 50BCFG 38% 41% 1 Strongly Disagree 223 37% 3 9% 69BDEf 54BG 58%G 34% Sigma 80 17 24% - 113BFG 148BFG 116BFG 95% 92% 95% 4.49CD 1.62 EFG 1.3 0.9 0.2 0.1 72 6jK 46% 6CDEG 9% 87 15% 1.3 0.1 13 - 3 Slightly Disagree 2.21 81 23K 28% - 4 11% Std Dev. Std Err. 94 31CDE 33% 6 5% 493 82% MEAN 69 20CDE 29% 13 8% 52BG 43% 2.04CE 1.79 0.9 0.1 0.8 0.1 49B 71% 4 6% 58 72% 23BCEF 12 24% 15% 2hJK 15% - 101 47 44 63 27 33 13% 13u 28% 9 20% 13 21% 3 11% 68 16% - 6 2% 3U 6% 1 2% 3u 5% - 6 1% 3 3% 3 3% 8 3% 5StU 11% 1 2% 1 2% - 17 4% 13P 20% 12 12% 11 12% 19 8% 5 11% 7 16% 9 14% 3 11% 45 11% 68 74% 49 75% 82 81% 80l 85% 212LM 87% 34 72% 35 80% 50 79% 24 89% 350q 84% 17i 21% 19oP 21% 13P 20% 18p 18% 11 12% 25 10% 7 15% 12U 27% 10 16% 4 15% 54 13% 83l 34% 12 26% 9 20% 24r 38% 7 26% 131 31% 15 32% 14 32% 16 25% 13S 48% 165S 39% 19 19% 94 14 15% 245 15B 22% 25B 27% 20 25% 4 31% 15 21% 28j 35% 21 23% 18 28% 34l 34% 26 28% 30BG 43% 15 16% 26 32% 3 23% 19 26% 24 30% 28 30% 18 28% 30 30% 43LMN 104LMN 46% 42% 2.52CDE 2.74CD 2.54 E 1.8 1.1 1.5 0.2 0.1 0.2 3.00K 1.8 0.5 2.56 2.25 1.2 0.1 1.2 0.1 2.55OP 2.46OP 2.37OP 1.99 1.4 0.1 1.2 0.2 1.3 0.1 1.2 0.1 2.03 1.2 0.1 2.62TU 2.43t 1.6 0.2 1.3 0.2 2.43tu 1.89 1.3 0.2 1.1 0.2 418 2.13 1.2 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 101% 100% 100% 100% 100% 100% 100% 100% 100% 99% 100% 100% 101% 101% 101% 99% 101% 99% 100% 100% 99% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 223 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 202 Q68. Interest I worry that the Lottery will corrupt our society LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS TOP 3 BOX(4/5/6) ---------------6 Strongly Agree 600 87 15% 7 1% 35 119 161 26CDEF 34DEFG 17Efg 74%G 29% 11% 3DEfG 9% 3De 3% 94 81 13 72 80 92 4Hj 31% 8 11% 11 14% 12m 13% 3 5% 1HJK 8% - - - 2 2% 1 8% 1 1% 2 3% 3 4% 2h 15% 7 10% 90BCd 96% 76I 94% 9 69% 2 3% 16F 17% 11 14% 38Bc 40% 2 3% 4 4% 5 6% - - 1 1% - - 1 1% 1 1% 1 1% - 3 2% - 4f 4% 17 3% 7CDEFG 7DEG 20% 6% 4 Slightly Agree 63 11% 16CDEF 24DEFG 16EF 46%G 20% 10% 513 86% 9 26% 3 Slightly Disagree 108 18% 3 9% 29BEF 24% 43BEFg 15F 27% 12% 2 Disagree 209 35% 1 3% 33B 28% 69BCf 43% 47Bc 39% 21B 30% 1 Strongly Disagree 196 33% 5 14% 23 19% 32 20% 56BCD 46% 44BCDEG 36BCD 64% 38% MEAN Std Dev. Std Err. Sigma 2.20 1.2 0.0 85B 71% 69 4 3% 5 Agree BOT 3 BOX(1/2/3) ---------------- 122 144BC 89% 118BCD 97% 3.80CD 2.73DE 2.29EF 1.74f EFG FG G 1.4 1.3 0.9 0.8 0.2 0.1 0.1 0.1 67BCd 97% 1.49 0.9 0.1 1.87F 0.8 0.1 65 101 94 245 47 44 6s 13% 6S 14% 2 3% 1 4% 72St 17% 1 2% - - - 6 1% 10mN 4% 2 4% - 1 2% - 14 3% 8 9% 34M 14% 3 6% 6S 14% 1 2% 1 4% 52S 12% 90p 89% 80 85% 198 81% 41 87% 38 86% 61qRU 97% 26u 96% 346 83% 17L 26% 19l 19% 15 16% 47L 19% 4 9% 8 18% 11 17% 5 19% 79q 19% 38p 41% 24 37% 35 35% 33 35% 77 31% 19 40% 15 34% 25 40% 8 30% 142 34% 33 36% 21 32% 36 36% 32 34% 74 30% 18 38% 15 34% 25 40% 13U 48% 125 30% 11 11% 14M 15% - 2 2% 2 2% 3 1% 3n 3% - - 4mN 4% 9h 11% 9 10% 3 5% 9 9% 64i 89% 69 86% 80 87% 62lOP 95% 1 8% 20HK 28% 10 13% 9 10% 34I 42% 1 8% 24i 33% 30I 38% 31 38% 7j 54% 20 28% 29 36% 1.90 2.38 0.9 0.1 1.8 0.5 2.24H 1.0 0.1 2.06 2.03 2.03 2.09 2.20 1.1 0.1 1.1 0.1 0.9 0.1 1.1 0.1 1.2 0.1 47Mn 19% 2.34Lm 2.04 n 1.2 1.2 0.1 0.2 63 27 2.11 1.86 1.78 1.0 0.2 0.9 0.1 0.9 0.2 418 2.30ST 1.2 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 101% 101% 100% 101% 100% 99% 99% 100% 101% 100% 101% 100% 100% 101% 100% 99% 99% 100% 101% 101% 99% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 224 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 203 Q68. Interest I'm usually willing to try something that's "new and different" LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 TOP 3 BOX(4/5/6) ---------------- 462 77% 34CD 97% 6 Strongly Agree 52 9% 9CDEg 26% 119 63 53% 161 122 69 94 81 13 72 80 92 65 94 245 47 44 63 27 418 107C 66% 108CD 89% 67CDEG 97% 83CD 88% 67 83% 12 92% 55 76% 66 83% 78oP 85% 51 78% 83p 82% 70 74% 178 73% 38 81% 38 86% 50 79% 19 70% 316 76% 9cD 7% 20CDEG 29% 11CD 12% 11j 14% 2 15% 4 6% 5 6% 14Op 15% 6 9% 9o 9% 3 3% 20 8% 5 11% 4 9% 6 10% 3 11% 33 8% 26CD 38% 44CDE 47% 18 22% 7HJ 54% 16 22% 31HJ 39% 30Mp 33% 9 14% 28M 28% 30Mp 32% 56 23% 19RsTU 6 40% 14% 16 25% 4 15% 108r 26% 21 30% 28 30% 38 47% 3 23% 35i 49% 30 38% 34 37% 36LOP 55% 46 46% 37 39% 102 42% 14 30% 28QsU 64% 28 44% 12 44% 175 42% 3D 3% - 5 Agree 153 26% 13CD 37% 20D 17% 13 8% 4 Slightly Agree 257 43% 12 34% 40 34% 94BCFG 62bCFG 58% 51% 138 23% 1 3% 56BDEF 54BEFG 14F 47%G 34% 11% 2 3% 11F 12% 14 17% 1 8% 17 24% 14 18% 14 15% 14 22% 18 18% 24l 26% 67Ln 27% 9 19% 6 14% 13 21% 8 30% 102 24% 3 Slightly Disagree 82 14% 1 3% 27BEFG 35BEFG 10f 23% 22% 8% 1 1% 8f 9% 9 11% 1 8% 11 15% 11 14% 8 9% 8 12% 10 10% 20LN 21% 35 14% 5 11% 3 7% 6 10% 6r 22% 62 15% 2 Disagree 30 5% - 13BEFG 12bEF 11% 7% 2 2% - 3 3% 4 5% - 4 6% 1 1% 6O 7% 3O 5% 5O 5% - 16O 7% 4 9% 3 7% 4 6% 1 4% 18 4% 1 Strongly Disagree 26 4% - 16BDEFG 7G 13% 4% 2 2% 1 1% - 1 1% - 2 3% 2 3% - 3L 5% 3l 3% 4L 4% 16L 7% - - 3 5% 1 4% 22 5% BOT 3 BOX(1/2/3) ---------------- MEAN Std Dev. Std Err. Sigma 4.06 1.2 0.0 4.86CD 3.37 Eg 0.8 1.3 0.1 0.1 3.58 0.9 0.1 37CD 30% 101 4.29CD 0.9 0.1 4.90CDE 4.55CD 4.25 G E 0.9 0.9 1.1 0.1 0.1 0.1 4.77hJ 3.99 k 0.8 1.0 0.2 0.1 4.28j 1.0 0.1 4.41MO 3.97 P 1.1 1.1 0.1 0.1 4.17p 1.1 0.1 4.04 3.92 1.0 0.1 1.2 0.1 4.34u 1.1 0.2 4.11 4.08 3.96 4.02 0.9 0.1 1.2 0.2 1.2 0.2 1.2 0.1 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 101% 100% 101% 99% 100% 99% 101% 100% 100% 101% 101% 101% 100% 101% 99% 101% 101% 101% 100% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 225 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 204 Q68-K: Interest Top BOX SUMMARY LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS I'm usually willing to try something that's "new and different" 600 35 119 161 122 69 94 81 13 72 80 52 9% 9CDEg 26% 3D 3% - 9cD 7% 20CDEG 29% 11CD 12% 11j 14% 2 15% 4 6% 5 6% The Lottery is fun 47 8% 6CDE 17% - 2 1% 3c 2% 20CDEg 29% 16CDE 17% 11 14% 3 23% 7 10% The Lottery takes advantage of uneducated people 32 5% 7DEFG 22DEFG 20% 18% - 3D 2% 5 6% 1 8% I like the excitement of betting on games and sports 29 5% 8CDE 23% - - 4 5% Mostly suckers play the Lottery 22 4% 4DEFG 12DEFG 11% 10% 1 1% 3 2% 1 1% 1 1% Playing the Lottery is one thing I can do to help my family 19 3% 8CDEFG 1 23% 1% - 1 1% 1 1% I'm always looking for the next "get rich quick" scheme 13 2% 7CDEG 20% - - 1 1% Playing Lottery games is against my beliefs 9 2% I worry that the Lottery will corrupt our society 7 1% Playing Lottery games is immoral 5 1% - - 5CDEFG 3e 14% 3% 3DEfG 9% 3De 3% 4CDEFG 1 11% 1% 92 65 101 94 245 47 44 63 27 418 14Op 15% 6 9% 9o 9% 3 3% 20 8% 5 11% 4 9% 6 10% 3 11% 33 8% 8 10% 13P 14% 5 8% 7 7% 7 7% 15 6% 7U 15% 4 9% 7 11% 3 11% 25 6% 1 1% 2 3% 2 2% 1 2% 5 5% 6 6% 18lm 7% 1 2% 3 7% 1 2% - 27 6% 3HJK 23% 3 4% 5 6% 10OP 11% 3 5% 6 6% 2 2% 8 3% 6tU 13% 2 5% 4 6% - 17 4% 3 4% 2hJK 15% 1 1% 1 1% 1 1% 1 2% 4 4% 1 1% 15lO 6% 1 2% 1 2% 3 5% - 17 4% 8CDEf 9% 1 1% 2HJk 15% 1 1% 3 4% 5o 5% 2 3% 3 3% 1 1% 8 3% 2 4% 2s 5% - 1 4% 13 3% 6CDEG 9% - 3k 4% 2hJK 15% 1 1% - 3o 3% - 4o 4% - 6 2% 3U 6% 1 2% 3u 5% - 6 1% - - - - 1HK 8% 1 1% - - - 1 1% 1 1% 7 3% 1 2% - - 1 4% 7 2% - - 1 1% - - 1HJK 8% - - - - 2 2% 2 2% 3 1% 1 2% - - - 6 1% - - - - - - 1 1% - - - 1 1% - 4 2% - - - - 5 1% 8CDE 12% 13CDE 14% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 226 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 205 Q68-L: Interest Top 3 BOX SUMMARY LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 I'm usually willing to try something that's "new and different" 462 77% 34CD 97% The Lottery is fun 459 77% I like the excitement of betting on games and sports 119 161 122 69 94 81 13 72 80 92 65 63 53% 107C 66% 108CD 89% 67CDEG 97% 83CD 88% 67 83% 12 92% 55 76% 66 83% 78oP 85% 51 78% 30C 86% 36 30% 128C 80% 104C 85% 69BCDE 100% 92BCDE 75 98% 93% 11 85% 62 86% 77iJ 96% 85P 92% 276 46% 30CDE 86% 17 14% 38c 24% 78CDE 83% 46 57% 10 77% 42 58% 51 64% The Lottery takes advantage of uneducated people 220 37% Mostly suckers play the Lottery 101 94 245 47 44 63 27 418 83p 82% 70 74% 178 73% 38 81% 38 86% 50 79% 19 70% 316 76% 58P 89% 88P 87% 80P 85% 146 60% 43U 91% 38U 86% 58U 92% 25U 93% 294 70% 53P 58% 33P 51% 59P 58% 46P 49% 84 34% 29U 62% 20 45% 40rU 63% 15 56% 171 41% 61CD 50% 52CDE 75% 28DEF 100DEFG 15 80%G 84% 9% 62DFG 51% 8 12% 7 7% 23 28% 4 31% 23 32% 22 28% 25 27% 15 23% 32 32% 40LM 43% 108LMN 44% 12t 26% 11t 25% 13 21% 2 7% 198 33% 24DEFG 92DEFG 15 69% 77% 9% 51DFG 42% 3 4% 13F 14% 19 23% 6hJ 46% 13 18% 24j 30% 21 23% 12 18% 36lM 36% 35LM 37% 94LM 38% 12 26% 9 20% 17 27% 6 22% 154R 37% Playing the Lottery is one thing I can do to help my family 131 22% 31CDEFG 4 89% 3% 26CE 16% 7 6% 9Ce 13% 54CDEF 26 57% 32% 7JK 54% 16 22% 20 25% 36NOP 39% 25NOP 38% 15 15% 18 19% 36 15% 21stU 45% 15U 34% 17u 27% 6 22% 71 17% I'm always looking for the next "get rich quick" scheme 107 18% 31CDEFG 6 89% 5% 13 8% 6 5% 20CDE 29% 31CDE 33% 23K 28% 6jK 46% 17 24% 11 14% 24oP 26% 16P 25% 19 19% 14 15% 33 13% 13u 28% 9 20% 13 21% 3 11% 68 16% 47Mn 19% 6s 13% 6S 14% 2 3% 1 4% 72St 17% 4S 9% 1 2% - 1 4% 58RS 14% 6st 13% 3 7% 2 3% - 37 9% I worry that the Lottery will corrupt our society 87 15% 26CDEF 34DEFG 17Efg 74%G 29% 11% 4 3% 2 3% 4 4% 5 6% 4Hj 31% 8 11% 11 14% 12m 13% 3 5% 11 11% 14M 15% Playing Lottery games is against my beliefs 64 11% 24CDEF 26DEFG 10Fg 69%G 22% 6% 3 2% - 1 1% 5 6% 4HJK 31% 5 7% 2 3% 7 8% 2 3% 4 4% 7 7% 44LMNO 18% Playing Lottery games is immoral 48 8% 24CDEF 16DEFG 69%G 13% - - - 4 5% 4HJK 31% 5k 7% 1 1% 9n 10% 2 3% 3 3% 7 7% 27mN 11% 8EfG 5% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 181QRST 43% PAGE 227 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 206 Q68-M: Interest Bottom 3 BOX SUMMARY LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 119 161 122 81 13 72 80 92 65 94 245 47 44 63 27 418 Playing Lottery games is immoral 552 92% 11 31% 103B 87% 153BC 95% 122BCD 100% 69BCd 100% 94BCD 100% 77I 95% 9 69% 67I 93% 79Ij 99% 83 90% 63p 97% 98lP 97% 87 93% 218 89% 41 87% 41 93% 61q 97% 27q 100% 381 91% Playing Lottery games is against my beliefs 536 89% 11 31% 93B 78% 151BC 94% 119BC 98% 69BCD 100% 93BCd 99% 76I 94% 9 69% 67I 93% 78I 98% 85P 92% 63P 97% 97P 96% 87P 93% 201 82% 43 91% 43U 98% 63QU 100% 26 96% 360 86% I worry that the Lottery will corrupt our society 513 86% 9 26% 85B 71% 144BC 89% 118BCD 97% 67BCd 97% 90BCd 96% 76I 94% 9 69% 64i 89% 69 86% 80 87% 62lOP 95% 90p 89% 80 85% 198 81% 41 87% 38 86% 61qRU 97% 26u 96% 346 83% I'm always looking for the next "get rich quick" scheme 493 82% 4 11% 113BFG 148BFG 116BFG 95% 92% 95% 49B 71% 63B 67% 58 72% 7 54% 55i 76% 69HI 86% 68 74% 49 75% 82 81% 80l 85% 212LM 87% 34 72% 35 80% 50 79% 24 89% 350q 84% Playing the Lottery is one thing I can do to help my family 469 78% 4 11% 115BDF 135BG 97%G 84% 60BG 87% 40B 43% 55 68% 6 46% 56I 78% 60I 75% 56 61% 40 62% 86LM 85% 76LM 81% 209LM 85% 26 55% 29 66% 46q 73% 21q 78% 347QRs 83% Mostly suckers play the Lottery 402 67% 11 31% 27 23% 146BCE 91% 71BC 58% 66BCEG 96% 81BCE 86% 62i 77% 7 54% 59Ik 82% 56 70% 71nOP 77% 53NOP 82% 65 64% 59 63% 151 62% 35 74% 35U 80% 46 73% 21 78% 264 63% The Lottery takes advantage of uneducated people 380 63% 7 20% 19 16% 146BCE 91% 60BC 49% 61BCE 88% 87BCE 93% 58 72% 9 69% 49 68% 58 73% 67OP 73% 50OP 77% 69P 68% 54 57% 137 56% 35U 74% 33U 75% 50U 79% 25qrU 237 93% 57% I like the excitement of betting on games and sports 324 54% 5 14% 17 25% 16 17% 35 43% 3 23% 30 42% 29 36% 39 42% 32 49% 42 42% 48 51% 161LMNO 18 66% 38% 24s 55% 23 37% 12 44% The Lottery is fun 141 24% 5FG 14% 2 2% 6 7% 2k 15% 10K 14% 3 4% 7 8% 7 11% 13 13% 14 15% 99LMNO 40% 4 9% 6 14% 5 8% 2 7% 138 23% 1 3% 11F 12% 14 17% 1 8% 17 24% 14 18% 14 15% 14 22% 18 18% 24l 26% 67Ln 27% 9 19% 6 14% 13 21% 8 30% I'm usually willing to try something that's "new and different" 115BDfG 94% 102BdE 123BEFG 61BFG 86%FG 76% 50% 83BDEF 33FG 70%G 20% 18FG 15% 56BDEF 54BEFG 14F 47%G 34% 11% 69 - 2 3% 94 ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 101 247QS 59% 124QRST 30% 102 24% PAGE 228 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 207 Q68-n: Interest MEAN SUMMARY LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 119 161 4.06 4.86CD 3.37 Eg 3.58 4.29CD 4.90CDE 4.55CD 4.25 G E 4.77hJ 3.99 k 4.28j 4.41MO 3.97 P The Lottery is fun 4.05 4.54CD 2.68 E 3.91C 4.16CD 5.09BCD 4.91BC 4.60J E DE 4.77j 4.28 4.59J I like the excitement of betting on games and sports 3.14 4.40CD 2.02 E 2.54C 3.18CD 4.03CDE 4.43CD 3.42 EF 4.15j The Lottery takes advantage of uneducated people 2.93 4.17DE 4.45DE 2.36FG 3.20DFG 1.96 FG FG 1.86 2.67 Mostly suckers play the Lottery 2.85 3.80DE 4.18DE 2.33F FG FG 2.17F 2.52 Playing the Lottery is one thing I can do to help my family 2.47 4.60CD 1.62 EFG 2.50CE 1.96C F 2.04C I'm always looking for the next "get rich quick" scheme 2.21 4.49CD 1.62 EFG 2.04CE 1.79 I worry that the Lottery will corrupt our society 2.20 Playing Lottery games is against my beliefs Playing Lottery games is immoral I'm usually willing to try something that's "new and different" 600 35 122 69 94 245 47 4.17p 4.04 3.92 4.34u 4.68MN 4.35P OP 4.28P 4.12P 3.60 3.43 3.83hj 3.60oP 3.34P 3.44P 3.20P 2.77 2.38 2.78 2.61 2.59 2.34 2.76m 3.10LM 3.22LM 2.40 N 3.08 2.67 2.55 2.39 2.42 2.92LM 2.95LM 3.09LM 2.43 3.54hJ 2.46 k 2.83j 3.15NO 2.98NO 2.41 P P 2.24 2.52CDE 2.74CD 2.54 E 3.00K 2.56 2.25 3.80CD 2.73DE 2.29EF 1.74f EFG FG G 1.49 1.87F 1.90 2.38 2.24H 1.90 3.66CD 2.44DE 2.02EF 1.40F EFG FG G 1.16 1.51F 1.87 3.74CD 2.32DE 2.04EF 1.34F EFG FG G 1.13 3.22DFG 1.57 94 81 44 63 27 418 4.11 4.08 3.96 4.02 4.70RU 4.30U 4.48U 4.48U 3.85 3.74rU 3.14 3.67rU 3.37 2.98 2.50 2.49 2.07 3.15QRS T 2.39 2.79t 2.22 3.00QRT 2.19 3.15SU 3.16St 2.60u U 2.59 2.29 2.55OP 2.46OP 2.37OP 1.99 2.03 2.62TU 2.43t 2.43tu 1.89 2.13 2.06 2.03 2.03 2.09 2.20 2.34Lm 2.04 n 2.11 1.86 1.78 2.30ST 1.59 2.23HK 1.88hK 1.49 1.63 1.66 1.63 1.73 2.22LM 1.68 NO 1.57 1.51 1.59 2.03qRS t 1.50eF 1.56 2.23HK 1.94HK 1.50 1.78 1.68 1.71 1.73 2.06LM 1.81t NO 1.84T 1.56 1.37 1.95ST 3.70CD 2.77 EF 13 72 80 92 ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 65 101 PAGE 229 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 208 Q69. Problems LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 69 94 81 72 80 92 65 47 44 63 27 418 People who can't afford it play anyway 225 38% 8 23% 75BDEF 49 63%G 30% 51BDFG 42% 16 23% 26 28% 33I 41% 1 8% 25i 35% 27i 34% 23 25% 29L 45% 35 35% 46LNp 49% 92L 38% 11 23% 15 34% 20 32% 8 30% 171Q 41% People spending money that should go for other things 188 31% 4 11% 70BDEF 45BF 59%G 28% 42BFG 34% 8 12% 19 20% 25 31% 2 15% 24 33% 21 26% 19 21% 20 31% 30 30% 42LmNP 77l 45% 31% 7 15% 14q 32% 16 25% 6 22% 145Q 35% Preys on poor people 104 17% 2 6% 68BDEFG 6 57% 4% 14D 11% 4 6% 10D 11% 10 12% 2 15% 11 15% 15 19% 9 10% 7 11% 19l 19% 30LMNP 39 32% 16% 3 6% 2 5% 8 13% 5r 19% 86QR 21% Money not going for education 93 16% 5 14% 27dE 23% 23 14% 15 12% 10 14% 13 14% 16 20% 3 23% 12 17% 12 15% 19P 21% 10 15% 19p 19% 17 18% 28 11% 8 17% 8 18% 9 14% 5 19% 63 15% Too many expenses/not enough profit 73 12% 3 9% 23Def 19% 13 8% 13 11% 7 10% 14d 15% 15 19% 3 23% 11 15% 10 13% 16N 17% 8 12% 7 7% 13 14% 29 12% 10u 21% 4 9% 7 11% 2 7% 50 12% Money not going where promised 72 12% 6F 17% 21Fg 18% 19F 12% 17F 14% 1 1% 8f 9% 7 9% 4Hjk 31% 8 11% 9 11% 15p 16% 8 12% 9 9% 17nP 18% 23 9% 8 17% 4 9% 6 10% 5 19% 49 12% Lottery promotes gambling 69 12% 3 9% 24DEFG 16 20% 10% 13 11% 4 6% 9 10% 10 12% 7 10% 12 15% 5 5% 9l 14% 9 9% 19LNP 20% 27 11% 1 2% 5q 11% 8Q 13% 2 7% 53Q 13% Government shouldn't run lottery 39 7% 2 6% 13E 11% 10 6% 4 3% 5 7% 5 5% 5 6% 1 1% 5 6% 4 4% 3 5% 6 6% 18 7% 4 9% 2 5% 3 5% 1 4% 29 7% Provided no real benefits 28 5% - 14BDEFG 8 12% 5% 4 3% 1 1% 1 1% 4 5% - 2 3% 3 4% 3 3% 1 2% 1 1% 10LMNp 13n 11% 5% 1 2% 1 2% 2 3% 2 7% 22 5% Corrupts children 16 3% 3DEG 9% 5 4% 3 2% 2 2% 2 3% 1 1% - 1H 8% 4H 6% 1 1% 2 2% 2 3% 3 3% 4 4% 5 2% 1 2% 1 2% 1 2% - 13 3% Another problem not listed 14 2% 1 3% 7DeF 6% 2 1% 2 2% - 2 2% 5K 6% - 3k 4% - 5mP 5% - 2 2% 5mP 5% 2 1% 4U 9% 1 2% 2 3% - 7 2% Causes moral decay 13 2% 3DEFG 9% 9DEFG 8% 1 1% - - - 1 1% 1K 8% 2 3% - 1 1% 1 2% 2 2% 3 3% 6 2% 1 2% - 1 2% - 11 3% I am against gambling 8 1% 2DEFG 6% 5DEfG 4% 1 1% - - - - - 2 3% - - - - 2 2% 6 2% - - - - 8 2% Hurts sporting events/horse racing 4 1% 1 3% 1 1% 1 1% 1 1% - - - - - - - - 1 1% 1 1% 2 1% - - - 1 4% 3 1% 159 27% 9C 26% 13 11% 45C 28% 36C 30% 27Cd 39% 29C 31% 16 20% 3 23% 22 31% 24 30% 29 32% 18 28% 29 29% 21 22% 60 24% 16 34% 10 23% 21 33% 9 33% 103 25% 84 14% 6C 17% 5 4% 32CE 20% 11 9% 14CE 20% 16Ce 17% 16 20% 2 15% 10 14% 9 11% 13o 14% 8 12% 16O 16% 6 6% 40O 16% 6 13% 6 14% 10 16% 4 15% 57 14% None Don't know 119 161 122 13 4HJK 31% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% 101 94 8 9% 245 PAGE 230 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 208 (continued) Q69. Problems LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) Sigma ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----1189 58 380 274 225 99 153 163 26 144 148 163 124 188 244 467 81 73 114 50 870 200% 168% 320% 171% 185% 142% 164% 202% 200% 201% 185% 176% 192% 188% 259% 188% 172% 166% 182% 186% 211% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 231 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 209 QD1: Annual HH income LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 69 94 81 13 72 80 92 65 UNDER $35K (NET) ---------------- 191 32% 13 37% 35 29% 53 33% 32 26% 26e 38% 32 34% 28 35% 3 23% 20 28% 25 31% 19 21% 19 29% 22 22% (15.0) Under $15,000 62 10% 6E 17% 13 11% 14 9% 7 6% 7 10% 15dE 16% 13 16% 1 8% 9 13% 8 10% 6 7% 4 6% (22.5) $15,000 - $24,999 56 9% 2 6% 12 10% 15 9% 13 11% 9g 13% 5 5% 6 7% 1 8% 7 10% 5 6% 5 5% (30.0) $25,000 - $34,999 73 12% 5 14% 10 8% 24 15% 12 10% 10 14% 12 13% 9 11% 1 8% 4 6% 12j 15% 8 9% 291 49% 17 49% 52 44% 76 47% 58 48% 33 48% 55Cd 59% 45 56% 8 62% 37 51% 45 56% (042.5) $35,000 - $49,999 102 17% 5 14% 18 15% 26 16% 18 15% 11 16% 24cdE 26% 14 17% 2 15% 13 18% (062.5) $50,000 - $74,999 102 17% 6 17% 16 13% 30 19% 23 19% 11 16% 16 17% 16 20% 3 23% (085.0) $75,000 - $99,999 87 15% 6 17% 18 15% 20 12% 17 14% 11 16% 15 16% 15k 19% 74 12% 4 11% 19G 16% 16 10% 23DG 19% 8g 12% 4 4% 44 7% 1 3% 13fG 11% 16fG 10% 2 3% 3 3% $35 TO UNDER $100K(NET) ------------ (100.0) $100,000 or more Don't Know /Refused Mean in (000's) Std Dev. Std Err. Sigma 53.75 52.43 28.6 1.2 29.8 5.1 119 161 56.23G 52.05 30.5 3.0 27.4 2.3 122 9 7% 59.34DG 52.20 29.3 2.8 28.8 3.5 101 94 245 47 44 63 27 418 14 30% 9 20% 14 22% 11rs 41% 143rs 34% 36LmN 15% 3 6% 2 5% 5 8% 5r 19% 47 11% 32Ln 13% 5 11% 2 5% 4 6% 1 4% 44 11% 13 14% 31 13% 6 13% 5 11% 5 8% 5 19% 52 12% 52p 51% 42 45% 99 40% 25 53% 30U 68% 37U 59% 14 52% 184 44% 12 18% 15 15% 14 15% 40 16% 6 13% 12qU 27% 15u 24% 6 22% 63 15% 22OP 24% 14 22% 18 18% 12 13% 35 14% 8 17% 9 20% 11 17% 4 15% 69 17% 7 9% 17P 18% 10 15% 19P 19% 16p 17% 24 10% 11U 23% 9 20% 11 17% 4 15% 52 12% 9H 13% 8 10% 7 8% 7 11% 19Lp 19% 14 15% 27 11% 5 11% 3 7% 9 14% 2 7% 55 13% 6 8% 2 3% 6 7% 3 5% 8 8% 7 7% 20 8% 3 6% 2 5% 3 5% - 36 9% 31ln 33% 99LN 40% 4 4% 11N 12% 6 9% 6 6% 7 7% 9 14% 12 12% 60nOP 65% 36P 55% 18 23% 21 23% 17 24% 20 25% 3 23% 7 10% 3 4% - 5 6% 2K 15% 48.27 49.61 54.09 53.37 51.31 25.6 2.7 26.6 3.1 25.4 7.7 28.2 3.5 25.7 2.9 56.45P 54.84p 62.72m 55.37P 48.08 oP 25.1 26.9 28.3 30.3 28.7 2.7 3.4 2.9 3.2 1.9 57.44 56.25 57.92 47.87 52.79 28.5 4.3 24.7 3.8 27.9 3.6 27.5 5.3 29.2 1.5 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 99% 99% 99% 100% 101% 100% 100% 100% 100% 102% 101% 101% 100% 101% 100% 100% 100% 100% 99% 101% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 232 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 210 QD2: Education LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 Less than High School 9 2% High School Graduate / Vocational Training / GED 91 15% Some College College Graduate Post Graduate Degree or Study Don't Know / Refused Sigma 35 - 119 161 122 69 94 81 1 1% 3 2% 2 2% 2 3% 1 1% 2 2% 4 11% 15 13% 28e 17% 12 10% 14E 20% 18e 19% 18 22% 204 34% 13 37% 36 30% 56 35% 36 30% 24 35% 39ce 41% 199 33% 16cF 46% 35 29% 52 32% 47f 39% 18 26% 24bG 20% 1 1% 95 16% 2 6% 2 * - 32BDFG 22G 27% 14% - - 13 - 72 80 92 65 101 94 245 3 4% 1 1% 1 1% 1 2% 1 1% 1 1% 5 2% 4k 31% 11 15% 10 13% 16 17% 11 17% 13 13% 16 17% 35 43% 3 23% 23 32% 34 43% 32 35% 21 32% 33 33% 31 33% 22 27% 5 38% 22 31% 21 26% 31 34% 22 34% 10G 14% 5 5% 3 4% 1 8% 13H 18% 14H 18% 12 13% 1 1% - 1 1% - - - - 47 44 63 27 418 - 1 2% - 1 4% 7 2% 35 14% 11s 23% 6 14% 7 11% 6 22% 60 14% 37 39% 79 32% 18 38% 13 30% 27 43% 10 37% 136 33% 38 38% 25 27% 82 33% 13 28% 18 41% 19 30% 8 30% 141 34% 10 15% 16 16% 15 16% 42 17% 5 11% 6 14% 10 16% 2 7% 72 17% - - - - - - - 2 * 2 1% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 100% 100% 100% 100% 102% 99% 99% 99% 100% 100% 101% 100% 100% 101% 100% 99% 100% 101% 100% 100% 100% Note: Percentage less than 0.5 printed as *. ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 233 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 211 QD3: Employment Status LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS 600 35 Employed Full time 255 43% 22CDFG 43 63% 36% Employed Part time 73 12% 1 3% Student 35 6% 69 94 81 13 72 80 92 65 68 42% 63CFG 52% 24 35% 35 37% 32 40% 7 54% 35 49% 33 41% 48P 52% 26 40% 12 10% 20b 12% 14 11% 9b 13% 17Bc 18% 14 17% 3 23% 7 10% 15 19% 12 13% 9 14% 4Eg 11% 7 6% 12e 7% 3 2% 6e 9% 3 3% 5 6% 5 7% 7 9% 3 3% 146 24% 2 6% 41BDE 34% 35B 22% 24b 20% 19B 28% 25B 27% 17 21% 1 8% 12 17% 15 19% Not employed 85 14% 5 14% 14 12% 25 16% 17 14% 11 16% 13 14% 13 16% 2 15% 13 18% Don't Know / Refused 6 1% 1 3% 2 2% 1 1% 1 1% - 1 1% - - - Retired / Homemaker Sigma 119 161 122 - 47 44 63 27 418 38 40% 83 34% 26U 55% 25U 57% 31 49% 11 41% 161 39% 9 9% 12 13% 31 13% 6 13% 4 9% 12u 19% 3 11% 48 11% 2 3% 10lm 10% 4 4% 16 7% 2 4% 2 5% 4 6% 1 4% 26 6% 20n 22% 18N 28% 12 12% 30N 32% 66N 27% 7 15% 9 20% 9 14% 6 22% 115qS 28% 9 11% 9 10% 9 14% 12 12% 9 10% 45lO 18% 6 13% 4 9% 6 10% 6 22% 63 15% 1 1% - 4 2% - - 1 2% - 1 2% 101 58MOP 57% - 94 1 1% 245 5 1% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 100% 100% 100% 100% 100% 101% 100% 100% 100% 101% 100% 100% 101% 100% 100% 101% 100% 100% 100% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 234 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 212 General Market Segments LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=TOTAL RESPONDENTS Yes Men 600 35 6% 35 119 161 122 69 94 35CDEFG 100% - - - - 5 6% - - - - 11J 14% - - - - Prongs 119 20% - Tossers 161 27% - - Turtles 122 20% - - - Fun Seeking Females 69 12% - - - - C-Store Gamblers 94 16% - - - - Sigma 119BDEF 100%G 161BCEF 100%G 122BCDF 100%G 13 3HJK 23% 72 80 92 65 101 94 245 14 6% 47 63 27 7STU 15% 44 3S 7% - - 3 6% 3 7% 7 11% 2 7% 19qstU 17 43% 27% 6 22% 107 26% 12 19% 7r 26% 93R 22% 2 5% 11R 17% 5r 19% 45 11% 13U 30% 16U 25% 7U 26% 44 11% 4 6% 4 5% 10no 11% 3 5% 4 4% 4 4% 1 8% 3 4% 5 6% 7 8% 5 8% 16l 16% 21LM 22% 70LMN 29% 15 19% 2 15% 25H 35% 19 24% 20 22% 22l 34% 30 30% 21 22% 66 27% 12 26% - 11 14% 1 8% 18h 25% 18 23% 11 12% 6 9% 25LM 25% 27LM 29% 53LM 22% 6 13% 4 9% - 17 21% 1 8% 8 11% 11 14% 16P 17% 10 15% 10 10% 10 11% 22 9% 6 13% 94BCDE 22 100%F 27% 5 38% 14 19% 23 29% 28NOP 30% 19NOP 29% 16P 16% 11 12% 20 8% 13U 28% 69BCDEG 100% - 81 418 25S 6% 104QRST 25% ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----600 35 119 161 122 69 94 81 13 72 80 92 65 101 94 245 47 44 63 27 418 101% 100% 100% 100% 100% 100% 100% 101% 100% 100% 101% 100% 100% 101% 100% 101% 101% 101% 99% 100% 101% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% PAGE 235 Job#90414-023-CO Lottery Tracking Study Wv4 - February 2012 TABLE 213 Scratch Segments LOTTERY SEGMENT SCRATCH SEGMENT POWERBALL MEGA MILLIONS WAVE 4 ------------------------------------------- --------------------------- ---------------------------------- ---------------------------------TOTAL FUN C-STORE RESPON YES TOSS- TURTL- SEEKING GAMBBLAZPAST PAST PAST NEVER PAST PAST PAST NEVER DENTS MEN PRONGS ER ES FEMALES LERS RIBS ERS BLAHS FACTs WEEK MONTH YEAR LAPSED PLAYED WEEK MONTH YEAR LAPSED PLAYED (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) BASE=RESPONDENTS WHO HAVE PLAYED SCRATCH GAMES IN THE PAST YEAR 246 16 20 61 48 37 64 81 11DE 55% 15 25% 11 23% 17DE 46% 22 34% 1 5% 2 3% 1 2% 1 3% 5 8% - 72 80 58 40 55 37 54 33 31 40 14 - - - 19 33% 14 35% 18 33% 11 30% 17 31% 8 24% 17QU 55% 15 38% 4 29% 37 29% - - 6p 10% 1 3% 4 7% 1 3% 1 2% - 1 3% 2RU 14% 3 2% - 14 24% 13 33% 23LO 42% 7 19% 15 28% 10t 30% 8 26% 15T 38% 1 7% 38t 30% 19n 33% 12 30% 10 18% 18N 49% 21N 39% 8 24% 6 19% 9 23% 7qRs 50% 49Rs 39% Ribs 81 33% 5 31% Blazers 13 5% 3DEF 19% Blahs 72 29% 4 25% 3 15% 25CfG 41% 18cg 38% 8 22% 14 22% - - 72HIK 100% Facts 80 33% 4 25% 5 25% 19 31% 18 38% 11 30% 23 36% - - - Sigma 81IJK 100% 13 13HJK 100% 80HIJ 100% 7RSU 21% 127 ----- ----- ----- ----- ----- ------ ------ ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----246 16 20 61 48 37 64 81 13 72 80 58 40 55 37 54 33 31 40 14 127 100% 100% 100% 100% 101% 101% 100% 100% 100% 100% 100% 100% 101% 100% 101% 100% 99% 100% 102% 100% 100% ______________________________________________________________________________________________________________________ Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E/F/G - H/I/J/K - L/M/N/O/P - Q/R/S/T/U Capital letters denote significance at 95% E
