Join Cambridge Live Recruitment Information Pack 1 May 2015 Thank you for your interest in the role of Marketing Administrator (6 month role) for Cambridge Live. I hope that our recruitment pack will inspire you to get involved and make an important contribution to arts and entertainment activities in Cambridge. Cambridge Live is a new charity set up to run the Cambridge Corn Exchange and Guildhalls, Cambridge Folk Festival and Cambridge City Events; making a key contribution to accessible culture in the region, and underpinned by a sound commercial basis. Currently through a wide range of excellent and innovative activities we reach nearly 300,000 visitors each year. An eclectic mix of products and services give the charity a broad base; from the Brussels Philharmonic and the Philip Glass Ensemble playing at the Corn Exchange to cookery competitions and weddings in the Guildhall; from Folk Festival workshops on willow sculpture and children’s instrument-making to Van Morrison and the Fisherman’s Friends; and from festive fireworks and the Tour de France to Paul Weller and Paloma Faith these all make up the programme of over 400 performances a year. The main charitable purpose of the organisation will be the advancement of art for the public benefit. Quality and excellence underpin all the programming, as well guaranteeing community outreach and engagement, which will form an important component of this ethos. Our commercial activities through selling services and space, and managing conferences and other events sit alongside, operating in the trading company. Cambridge Live became operational on 1 April 2015 when the staff and assets transferred from Cambridge City Council. The organisation is run on a day to day basis by a Managing Director and a team of approximately fifty staff, who are employed by the charity. Cambridge Live’s turnover is circa £5m per annum. This new organisation has been set up as a charitable company, limited by guarantee and governed by a board of trustees who will also act as company directors. The board is led by the founding chair, Sara Garnham, and consists of eleven trustees in total including two nominated by Cambridge City Council. If you are excited about the prospect of contributing to this new organisation and believe you have the high-level skills, experience, energy and commitment required, then we would be delighted to hear from you. Sara Garnham Founding Chair, Cambridge Live -2- Cambridge Live Recruitment Information Pack -3- May 2015 Welcome to Cambridge Live 1. Background Information Cambridge Live Currently reaching over 300,000 people each year who engage in the activities to be managed by the trust, the organisation will take on the responsibility to deliver the main cultural agenda in Cambridge and for the region: Cambridge Live: Manager of the largest regional arts venue with a max capacity of 1738 and annual performance of more than 220 events Manager of the Cambridge Folk Festival which celebrated its 50th birthday in 2014 with a maximum capacity of 14,000 and over 250 performances, workshop and events over the weekend it is acknowledged as a leading world folk festival Deliverer of a summer programme reaching over 62,000 people with a range of events; many free to attend Developing the use of the Guildhall public spaces which currently host over 150 diverse events attracting 35,000 visitors To see more of how our customers enjoy the programme go to www.cambridgelivetrust.co.uk Cambridge Folk Festival www.cambridgefolkfestival.co.uk Cambridge Folk Festival, ‘Europe’s most prestigious folk festival’ (The Times), is one of the longest running and most famous folk festivals in the world. Now in its 51th year, the festival has featured legendary artists - Joan Armatrading, Emmylou Harris, Jimmy Cliff, Jools Holland and Van Morrison to name but a few. It also has been, and continues to be, a launch pad for new folk artists with an amazing before-they-were-famous back catalogue including KT Tunstall, Mumford & Sons, Laura Marling and Newton Faulkner. The festival is a regular sell out event with 14,000 people attending; it is broadcasted to around 13 million people nationwide via media partnerships including Sky Arts and BBC Radio 2. The Festival’s appeal goes beyond its enviable programme; set in a beautiful intimate park location with cool campsites, the festival aims to promote ethical and environmental responsibility and is a regular winner of A Greener Festival Award. Cambridge Folk Festival was honoured with the Lifetime Achievement Award from the 2014 BBC Radio 2 Folk Awards. Endless reinvention of traditions is the name of the Cambridge game, and “Folk” doesn't begin to cover the full range of what's on offer – Independent 4th August 2014 Cambridge Corn Exchange www.cornex.co.uk -4- Cambridge Corn Exchange is the largest and one of the most versatile entertainment and conference venues in the eastern region. Built in 1875 to serve as a Corn Exchange and later as an events venue, it was formally turned into a concert hall in 1986. Some of the artists who have performed at Cambridge Corn Exchange include Oasis, Jimmy Carr, Amy Winehouse, Eddie Izzard, Darcey Bussell, Sir Simon Rattle, Jools Holland, Van Morrison, Chuck Berry and Thom Yorke, to name but a few. The venue’s flexible space works in many formats, from a 1300 seated theatre to a 1,738 standing/seated capacity rock concert with many variations in between. Today Cambridge Corn Exchange is an attractive space for the corporate and even international conferencing market as well as the rock & pop and comedy touring industry and has a well-supported and expanding large-scale classical music programme. The Corn Exchange has recently had an image overhaul, new branding was introduced in 2012 and included a rework of the What’s On Guide as well as the website. As part of this, the venue has established a new direction in programming which aims to include the well-loved but also to push the boundaries with some edgier artistic programming. We have established an education programme and are committed to fostering new partnerships to further this work thus enabling it to be far-reaching, sustainable and of high quality. In 2013 state-ofthe art PA and lighting were installed and we continue to develop and maintain our resources so that the Corn Exchange remains at the forefront of entertainment in the Eastern Region. Guildhall Halls, Cambridge www.cambridge.gov.uk/guildhall Set in the heart of Cambridge City Centre and overlooking the popular market and shopping areas, The Guildhall is the city’s civic building. It is steeped in history and home to the Guildhall Halls. There are two interlinked halls – the large and small hall, offering a versatile space for hire. The large hall features high ceilings, chandeliers and historical portraits, the small hall is filled with natural light. The halls are well loved by the local community and corporate world alike, the diary is filled with everything from local art exhibitions to professional conferences, fine dining to classical music. Its city-centre location gives the venue a most enviable postcode and its close proximity to the Cambridge Corn Exchange adds multi-site conferencing opportunities. Most recently the venue has become licensed for civil wedding ceremonies. -5- 3. Job Description Cambridge Live Job Description: Marketing Administrator JOB PURPOSE: The Marketing Administrator will support the marketing team by performing administrative tasks in areas including, but not limited to, website updating, social media updating, purchase order processing and data entry. Reports to: Sales & Marketing Manager Salary: The appointment will be made on a salary of £18,500 pro rata with an 8% employer pension contribution. The post will attract 25 days holiday and bank holidays pro rata’d. Standard terms and conditions will be commensurate for the sector. Location and hours of work: Based at our offices in central Cambridge. This is a part time position of 15 hours per week and is for six months only. -6- Aims and Outputs/Outcomes Aims 1 Outputs/ Outcomes Website. To assist the Cambridge Live marketing team with keeping the organisation’s website up to date. 1. To create and update web pages across the Cambridge Live website website ensuring information including show times, ticket prices, running times and relevant images are displayed correctly. 2. To work with the marketing team in regularly auditing the website to ensure each webpage is correctly categorised and the content listed is correct. 2 Social Media / Digital communications. To help the organisation ensure that it has effective social media and emarketing campaigns 1. To update Cambridge Lives’ social media platforms including Twitter, Facebook and Instagram with relevant promotional and operational information. 2. To assist the marketing team in growing our followers in each of our social media platforms. 3. To assist the marketing team in the proofing and creating of promotional e-mails to the Cambridge Live database. 3 Administration To undertake administration functions for the marketing team. 1. To assist the marketing team with purchase orders and invoices ensuring that they are submitted to the finance team in a timely and efficient manner. 2. To assist with accurate record keeping in connection to show budgets. 3. To assist marketing and box office teams with administration relating to promotional offers. 4. To assist with data entry and data extraction work for the marketing and box office teams. 5. To assist the marketing team in ensuring print storage areas are kept tidy . -7- 4 Communications Contribute to the building of Cambridge Lives’ reputation in the region and nationally 1. Proactively represent the organization in a professional manner. Person Specification Proof of the right to work in the UK will be required References will be checked prior to employment Flexibility is required to undertake some non-office hours at some events Essential criteria Knowledge Skills Knowledge and experience of using social media in a professional context. Strong attention to detail. IT literate with experience of using Microsoft office. Values The ability to prioritize work with competing deadlines. Good administration skills Proactive. Strong Team player. Outcome focused. Flexible. Customer centered approach. An awareness of Equal opportunities. An interest in the arts. Desirable criteria Knowledge Skills Values Knowledge of CMS platforms. Copy writing experience. Initiates Relevant qualification in marketing. A team player Working knowledge of ticketing system databases. Experience in a similar position in a comparable venue/sector. -8- Outcome focused Flexible Knowledge of the workings of a marketing department. Administrative experience working within an office environment. Influence rather than tell Key competencies required for the role 1. Working with People Shows respect for the views and contributions of other team members; shows empathy; listens, supports and cares for others; consults others and shares information and expertise with them; builds team spirit and reconciles conflict; adapts to the team and fits in well. 2. Relating and Networking Easily establishes good relationships with customers and staff; relates well to people at all levels; builds wide and effective networks of contacts; uses humour appropriately to bring warmth to relationships with others. 3. Writing and Reporting Writes convincingly; writes clearly, succinctly and correctly; avoids the unnecessary use of jargon or complicated language; writes in a well-structured and logical way; structures information to meet the needs and understanding of the intended audience. 3. Adhering to Principles and Values Upholds ethics and values; demonstrates integrity; promotes and defends equal opportunities, builds diverse teams; encourages organisational and individual responsibility towards the community and the environment. -9- 5. Recruitment Timetable The application period will close at midnight on Friday 19th June 2015 and interviews will take place on Tuesday 30th June 2015. 6. How to Apply All applicants should apply electronically by submitting the completed electronic application form by email to join-us@cambridgelivetrust.co.uk with the subject heading: Marketing Administrator Please make clear your preferred contact method on the form. Informal enquiries about the role may be made to the Sales & Marketing Manager: david.ohara@cambridgelivetrust.co.uk. The deadline for the receipt of applications is Midnight on Friday 19th June 2015. Data Protection notice Cambridge Live complies with the Data Protection Act 1998 under the control of its Confidentiality and Data Protection Policy. Your information will be stored confidentially and only be used for the purposes of selection and recruitment for the role of Head of Development. Your information will not be transferred outside the organisation. Equal Opportunities Employer Cambridge Live is an Equal Opportunities Employer which means that all applications will be judged on the candidate’s individual merit and abilities in relation to the job description for the role and no applicant will be unfairly discriminated against on the basis of gender, age, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable. Thank you for your interest. - 10 -