UNIVERSITY OF CENTRAL LANCASHIRE
Programme Specification
This Programme Specification provides a concise summary of the main features of the
programme and the learning outcomes that a typical student might reasonably be expected
to achieve and demonstrate if he/she takes full advantage of the learning opportunities that
are provided.
Sources of information on the programme can be found in Section 17
1. Teaching Institution and
University of Central Lancashire
Location of Delivery
2. University School/Centre
School of Art, Design & fashion
3. External Accreditation
n/a
4. Title of Final Award
BA (Hons)
Fashion and Brand Promotion with Photography
5. Modes of Attendance offered
Full time
6. UCAS Code
Y003
7. Relevant Subject
Art and Design
Benchmarking Group(s)
8. Other external influences
n/a
9. Date of production/revision of
Jan 2013
this form
10. Aims of the Programme
To provide an academic structure within which it is possible to develop the necessary
creative and intellectual skills for progressing within a career related to and including the
promotion of various elements within the Brand, Lifestyle and Promotion industries.
(Creative)
To develop an environment in which creative / innovative thought process is
encouraged and stimulated
To develop technical and academic skills relevant to professional working practice
within the creative, promotion/brand industries
(Professional)
To develop a knowledge and awareness of the fashion, brand, trend and lifestyle
related industries and professional practice
To develop an understanding of personal capability, competence and self
management
To develop transferable skills of self evaluation, independent research and project
management and development
11. Learning Outcomes, Teaching, Learning and Assessment Methods
A. Knowledge and Understanding
Year 1 (Level 4)
A1.1 Describe the attributes of basic market and customer profile characteristics
A1.2 Demonstrate an awareness of trend/colour at an introductory level
A1.3 Define and describe a basic promotional structure/model
A1.4 Have an understanding of key terms appropriate to the photography
A1.5 Demonstrate an understanding of the course requirements in terms of research,
development and evaluation of work.
Year 2 (Level 5)
A2.1 Identify and implement a wide range of research sources and methodologies
A2.2 Demonstrate an awareness of a broad range of market influences
A2.3 Demonstrate an ability to self manage
A2.4 Interpret solutions through a knowledge of trend/colour direction
A2.5 Demonstrate an awareness of a range of concepts and subjects relating to
contemporary photographic practice
Year 3 (Level 6)
A3.1 Illustrate an in depth knowledge and awareness of Market levels and customer profile
A3.2 Demonstrate a thorough knowledge of colour and its use within
promotion/brand/lifestyle
A3.3 Describe a professional approach to the management of both time and resources
A3.4 Describe a thorough range of research strategies and methodologies
A3.5 Create professional level photographic work in practical and critical terms
Teaching and Learning Methods
Lectures, plenary and small group discussion; case study analysis; background reading and
research; guest speakers, group research tasks, seminar sessions and individual tutorials
Assessment methods
Practical submissions, individual/group research tasks, presentations, portfolios, dissertation
proposal and written submissions.
B.
Subject-specific skills
Year 1 (Level 4)
B1.1 Demonstrate basic presentation techniques and their application
B1.2 Illustrate an awareness of colour and its application
B1.3 Demonstrate a basic knowledge of key computer packages and apply them in project
solutions
B1.4 Demonstrate a range of skills in digital photography and image production
B1.5 Demonstrate the ability to manage time
Year 2 (Level 5)
B2.1 Undertake studio briefs, including designing, planning and executing projects
B2.2 Demonstrate a professional level of computer competence in relation to graphic
solutions
B2.3 Demonstrate a professional approach to the use of colour and trend
B2.4 Illustrate the ability to use digital media to a professional standard
Year 3 (Level 6)
B3.1 Integrate the appropriate IT solution at an advanced level in the production of all
promotional material
B3.2 Display expertise and professionalism at all stages of production and presentation
B3.3 Fully integrate the use of digital media which demonstrates a level of expertise across
a wide range of creative applications
B3.4 Undertake appropriate research using both primary and secondary source material
Teaching and Learning Methods
Lectures, exercises, plenary and small group discussion; case study and digital analysis,
background reading; seminars and tutorials.
Assessment methods
Practical submissions, reports, individual and group case study analyses; individual and
group research tasks; group presentations, dissertation proposal and dissertation, final
brand project.
C.
Thinking Skills
Year 1 (Level 4)
C1.1 Develop and demonstrate creativity in relation to practical problems
C1.2 Develop, demonstrate and express creativity and imagination
C1.3 Analyse research information and develop investigative strategies
C1.4 Recognise and apply practically key concepts that relate to photography
Year 2 (Level 5)
C2.1 Demonstrate imagination, innovation and creative thinking to a range of abstract
problems
C2.2 Illustrate an ability to thoroughly analyse research and select appropriate media for
practical solutions
C2.3 Debate the appropriateness of creative solutions to specific problems
C2.4 Evaluate practical work with a strong contextual awareness
Year 3 (Level 6)
C3.1 Apply creative thinking to a range of complex problems across a broad spectrum of
promotional activity
C3.2 Illustrate the ability to analyse, evaluate and select a variety of creative promotional
solutions to abstract problems
C3.3 Demonstrate original, innovative and imaginative responses within the constraints of
commercial practice
C3.4 Use appropriate critical, analytical, theoretical or methodological approaches to a
chosen topic
Teaching and Learning Methods
Lectures, exercises, plenary and small group discussion; case study and digital analysis,
background reading; seminars and tutorials.
Assessment methods
Individual and group reports, individual and group presentations; critical review of a range of
publications; portfoli0; final project dissertation research proposal and dissertation
D.
Other skills relevant to employability and personal development
Year 1 (Level 4)
D1.1 Identify their own study needs, and develop strategies for dealing with these
D1.2 Illustrate the ability to communicate through group project work
D1.3 Demonstrate the ability to problem solve by offering a range of solutions to abstract
problems
D1.4 Apply a range of writing skills for a variety of media
Year 2 (Level 5)
D2.1 Apply numerical skills in relation to budget considerations
D2.2 Display an ability to communicate and participate in team projects
D2.3 Apply writing skills to a professional standard across a range of academic
requirements
D2.4 Demonstrate an ability to plan and manage time in respect of an increased work load
D2.5 Apply imaginative and creative solutions to a range of promotional problems
D2.6 Demonstrate insight into industry expectation of skills levels and professional
behaviour
Year 3 (Level 6)
D3.1 Display an expertise in the analyse of statistical information and numeracy in relation
to project solutions
D3.2 Apply communication skills outside peer group, to include outside and professional
agencies
D3.3 Create work with professional level standards of production and presentation within
resource constraints
D3.4 Demonstrate an ability to manage time and output to a standard required in
professional practice
D3.5 Apply a level of written expertise across a wide spectrum of academic and
professional situations/solutions
Lectures, exercises, plenary and small group discussion; case study and digital analysis,
background
reading; seminars and tutorials.
Assessment methods
Essays, learning logs, individual and group reports and oral presentations, case study
analyses, project plans, dissertation proposal, dissertation, portfolio and final brand project.
13. Programme Structures
Level
Year 3
Level 6
Year 2
Level 5
14. Awards and Credits
Module
Code
FM3021
Module Title
FM3022
Final Presentation
20
FM3023
Review Report
20
Personal Penultimate
Presentation
Credit
rating
20
FM3990
Final Report
20
PH3010
Portfolio Development
20
PH3011
Professional Development
20
FM2021
Promoting Fashion Related 20
Products
FM2022
Developing skills relevant to 20
Promotional Campaigns
FM2023
Product Development
20
FM2024
Promotion Related Report
20
PH2005
Fashion Branding &
Photography
20
PH2020
Open Project
20
Bachelor Honours Degree
Requires 360 credits including a
minimum of 120 at Level 5 and
120 at Level 6
Bachelor Degree
Requires 320 credits including a
minimum of 120 at Level 5 and
80 at Level 6
HE Diploma
Requires 240 credits including a
minimum of 120 at Level 5 or
above
Year 1
Level 4
FM1021
Intro into Fashion and Brand 20
Promotion
FM1022
Introduction into Promotional 20
Campaigns
FM1023
Introduction into Colour in
Lifestyle Promotion
20
PH1001
Photography & Narrative
20
PH1003
Photography & the Everyday 20
PH1004
The Fashion Image
HE Certificate
Requires 120 credits at Level 4
or above
20
15. Personal Development Planning
The development of a student’s individual profile and aspiration is embedded in the delivery
of Fashion and Brand Promotion and Photography programme to enable student’s future
career aspirations within the Fashion Industry.
In Level 4 students are guided through tutorial PDP sessions to establish a personal audit of
transferable skills against potential employability in the fields of Fashion and Brand
Promotion and Photography.
In Level 5 students are encouraged through tutorial to set their own PDP targets focusing on
targeted employability in Fashion and Brand Promotion.
In Level 6 students are expected to promote their own individuality and personal career
direction in a professional manner for employment within the Fashion and Brand Promotion.
PDP is designed to:
Enable you to work towards the point you would like to be at on graduation;
Help you acquire the skills needed for your chosen career
Evaluate your strengths
Develop a plan to deploy them in a range of situations at UCLAN and after graduation.
16. Admissions criteria
Programme Specifications include minimum entry requirements, including academic qualifications,
together with appropriate experience and skills required for entry to study. These criteria may be
expressed as a range rather than a specific grade. Amendments to entry requirements may have
been made after these documents were published and you should consult the University’s website for
the most up to date information.
Students will be informed of their personal minimum entry criteria in their offer letter.
UK Applicants:
Except in exceptional circumstances, UK applicants must attend an interview with portfolio.
Once your application has been processed you will be sent a letter stating the date you that
you are required to attend, and what will be required of you
If it is not possible for you to attend on the date proposed, please contact us to rearrange a
date or agree alternative arrangements.
All successful candidates must have achieved the following:
 Achieve a minimum of 260-300 UCAS tariff points at A2 or equivalent
 Grade C in GCSE Maths and English or an equivalent; UK equivalents include key
skills level 3 or functional skills level 2
European Applicants:
European applicants may not be able to attend an interview in the UK. Once your
application has been processed, you should submit an e-portfolio, CD or DVD of your recent
work; this will be followed by a telephone interview.
International Applicants :
International applicants may not be able to attend an interview in the UK. Once your
application has been processed, you should submit an e-portfolio, CD or DVD of your recent
work; this will be followed by a telephone interview.
Additionally International students for whom English is not your first language, will be
required to evidence an IELTS score of 6.0 or equivalent. Equivalences include:
 TOEFL Written examination score of 550 plus a test of written English (at 4)
 TOEFL Computer Equivalent score of 213 and TWE at 4
Proficiency in English (Cambridge) at Grade C or above
17. Key sources of information about the programme




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
Prospectus
University web site
Department publicity literature
Ucas fairs
Course fact sheet
Ucas web site
18. Curriculum Skills Map
Mod
Lev ule
el 4 Cod
e
Module Title
Programme Learning Outcomes
Core (C),
Compuls
ory
Knowledge and
(COMP)
Understanding
or Option
(O)
A1 A1 A1 A1 A1
.1 .2 .3 .4 .5
FM10 Intro to Fashion &
21 Brand Promotion
FM10 Intro to Promo
22 Campaigns
FM10 Intro to Colour &
23 Life Promo
4
PH10
The Fashion Image
04
PH10 Photography &
01 Narrative
PH10 Photography & the
03 Everyday
Comp
X
X
Comp
X
X
X X
X
X
Comp
X
Comp
X
Comp
X
Comp
X
X
Other skills relevant to employability
and personal development
D1 D1 D1 D1
.1 .2 .3 .4
X
X
Comp
X
X
X
X
Comp
Comp
X
X
C1 C1 C1 C1
.1 .2 .3 .4
Comp
X
X
Thinking Skills
FM10 Intro to Fashion &
21 Brand Promotion
FM10 Intro to Promo
4
22 Campaigns
FM10 Intro to Colour &
23 Life Promo
PH10
The Fashion Image
04
PH10 Photography &
01 Narrative
PH10 Photography & the
03 Everyday
B1 B1 B1 B1 B1
.1 .2 .3 .4 .5
X
Comp
Comp
Subject-specific Skills
X
X
X
X
X
X
X
X
X
18. Curriculum Skills Map
Mod
Lev ule
el 5 Cod
e
Module Title
Programme Learning Outcomes
Core (C),
Compuls
ory
Knowledge and
(COMP)
Understanding
or Option
(O)
A2 A2 A2 A2
.1 .2 .3 .4
FM20 Promoting Fash
21 Related Prod
FM20
Dev Skills Relevant
22
FM20 Product
23 Development
5
FM20 Promotion Related
24 Report
PH20 Fashion Branding &
05 Photography
PH20
Open Project
20
Comp
X
Comp
X
X
Comp
Comp
X
X
X X
X
X
X
X
Comp
X
X
Comp
X
Comp
Comp
Comp
X
X
X
Thinking Skills
Other skills relevant to employability
and personal development
X X
Comp
X
X
X
C2 C2 C2 C2
.1 .2 .3 .4
FM20 Promoting Fash
21 Related Prod
FM20
Dev Skills Relevant
22
5
FM20 Product
23 Development
FM20 Promotion Related
24 Report
PH20 Fashion Branding &
05 Photography
PH20
Open Project
20
B2 B2 B2 B2
.1 .2 .3 .4
X
Comp
Comp
Subject-specific Skills
X
D2 D2 D2 D2 D2 D2
.1 .2 .3 .4 .5 .6
X
X X X X
X
X
X
X
X
X
X
X
X
X
X
X
18. Curriculum Skills Map
Mod
Lev ule
el6 Cod
e
Module Title
FM30 Personal
21 Penultimate Pres
FM30
Final Presentation
22
FM30
Review
23
6
FM39
Final report
90
PH30 Portfolio
10 Development
PH30 Professional
11 Development
Programme Learning Outcomes
Core (C),
Compuls
ory
Knowledge and
(COMP)
Understanding
or Option
(O)
Comp
A3 A3 A3 A3 A3
.1 .2 .3 .4 .5
B3 B3 B3 B3
.1 .2 .3 .4
X
X
Comp
Comp
X
X
X X
X
Comp
X
X
X
X
Comp
X
X
X
X X X
Comp
X
X
X
X
Thinking Skills
C3 C3 C3 C3
.1 .2 .3 .4
FM30 Personal
21 Penultimate Pres
FM30
Final Presentation
22
6
FM30
Review
23
FM39
Final report
90
PH30 Portfolio
10 Development
PH30 Professional
11 Development
Subject-specific Skills
Comp
X
Comp
X
Other skills relevant to employability
and personal development
D3 D3 D3 D3 D3
.1 .2 .3 .4 .5
X X
X X
X X
Comp
X
X
Comp
X
X
X
X
X
X
X
X
X
Comp
Comp
X
X
X
X
X
X