EVENT MANAGEMENT GUIDE
WHAT TYPES OF EVENTS WILL YOUR SOCIETY BE INVOLVED WITH?
Speaker Events  Workshops  Conferences  Society Fundraisers  Student Business
Expos  Business Planning sessions / Competitions  Fashion Shows / Mentoring.
HOW TO PLAN YOUR EVENT
Task 1: Ask the following questions
When planning an event, discuss these questions as an Events Team.
1. What are you trying to achieve by running this event?
2. Who is your target audience?
3. How much of your budget can you allocate to this event?
4. Can you make a profit from the event?
Task 2: Fill in your Event Management Template
When planning your event the accompanying template will help you identify tasks
that need to be completed in order to run a smooth and successful event.
Task 3: Marketing
 Start marketing the event as soon as possible. Once you have filled in the
template you will have all the right information (location, date, time,
sponsors, pricing) to start advertising. 
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Use all available resources to advertise your event e.g. posters, flyers, social
media updates and event profiles, college announcements. If you are able
to, don’t be afraid to use your college or local TV and Radio services. 
MAKING THE MOST OUT OF YOUR EVENT
Sponsorship

 Sell advertising space for sponsors (e.g. local businesses) on your event’s print
marketing. 
 Encourage in-kind sponsorship for your event, e.g. non-financial (venue,
catering, printing). 
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 Invite potential investors/sponsors to events so you can showcase the society
and its work. 
Making a profit
If you r aim is to make a profit for your society then ensure your pricing of event
tickets/products will generate a profit and not just cover costs.
Recruitment

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 Some events may be purely for recruitment purposes, however all events,
whatever their purpose, are prime opportunities for showcasing your society to
potential new members. 
 Marketing should try and target new audiences in your college to
boost recruitment. 
 During events, designate a committee member to look out for new faces to
tell them more about what your society does face-to-face 
AFTER THE EVENT
Build a catalogue of photos, videos, case studies and testimonials from your events, to
promote your work as a society through social media, in written materials, and in
presentations.
Write an article about the event and send it to local papers. Even if it doesn’t get used
in the paper then you can add it to the college magazine. A series of these articles can
also be used to showcase the work of the society throughout the year in a cohesive
and visually pleasing way.
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