PACIFIC ALUMNI ASSOCIATION
2012-2015 Priorities
Priority/Students
Encourage current students to become Lifelong Pacificans through communication and a series
of programs, activities, and events.
Proposed Objectives:
 Use the Club Toolkit, including a sign-in sheet and volunteer interest form, at events
when students are present.
 Initiate a task force to examine young alumni and student programming.
 Develop a “Students to Alumni” section on the Association’s website.
 Highlight a benefit each month on the website that students may use.
 Send seniors “What’s Up Pacific.”
 The Association will engage students through affinity-centered events; a director will
attend the events to promote the Pacific Alumni Association.
 Establish the Alex and Jeri Vereschagin Alumni House as the center for all things related
to Commencement 2013.
 Tickets
 Alumni Brochure
 Class Gift
 Senior Celebration
 One Ring program
 Grad Fair
 Actively market the availability of the Alex and Jeri Vereschagin Alumni House for
student organization events.
 Improve marketing to students of alumni events, benefits, and mentoring opportunities.
 Develop student-focused surveys to determine what it means to be a Lifelong Pacifican.
 What is your expectation of the University?
 What do you want to receive from the University?
 What services do you expect from the Pacific Alumni Association?
 How do you want to stay connected to the Pacific community?
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 Develop an Alumni Association Calendar of Events for students that includes the
following:
 Senior Celebration
 Pie Traditions Pre-game Party
 Career Networking Events (Fall and Spring Semesters)
 Graduation Fair
 Continuum Dinners
 Brown Bag Lunches with Alumni Speakers
 Directors will register as mentors in Student Alumni Connection at
www.pacificalumni.org/mentor.
 Directors will become familiar with the Career Resource Center’s website, alumni and
student services.
 Directors will participate in the Career Resource Center’s Video Gallery of Careers.
 Directors will recruit alumni to provide internships, participate in the Video Gallery of
Careers, and register as mentors.
 Directors will participate in student programs whenever possible.
 The Alumni Association Board of Directors will identify those services, benefits, and
activities needed to support the Lifelong Pacifican community.
 Develop a list of alumni employers that will host student internships and career-entry
employment opportunities; post the list on the Association website and with Career
Resource Center.
Priority/Alumni Engagement
Engage Alumni as Lifelong Pacificans through programs, activities, and events which are
relevant to their lives; deepen their connection with each other, students, and the University; and
provide opportunities for direct engagement, whenever appropriate.
Proposed Objectives:
 Directors will recruit alumni to support the student engagement, athletics, scholarship,
career, and mentoring programs with their personal resources.
 The Alumni Association Board of Directors will develop a complete inventory of alumni
programs, activities, and events for the purpose of evaluation.
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 The Alumni Association Board of Directors will develop criteria for evaluation for the
various categories programs, activities, and events.
 The Alumni Association Board of Directors will select three categories from the
inventory to evaluate in 2012-13.
 Survey all alumni about programs and activities they would participate in; sample
questions include:
 What would you participate in locally?
 What would bring you back to campus?
 What would you participate in regionally?
 What would you participate in virtually?
 Using the “success criteria” the Board will assist staff in creating new programs,
activities, and events addressing the needs of all or specific alumni populations, e.g.
 Career connection programs for new alumni with experienced alumni.
 Develop family camp programs on the Stockton campus.
 Campus visits for high-school aged college-bound students who are from legacy
families.
 Lower cost, closer-to-home alumni travel opportunities for alumni who are members
of the Single Income No Kids (“SINK”) or Double Income No Kids (“DINK”)
categories; community-service programs, trips might include rafting, skiing, surfing
or high adventure activities. Tours might include Mount Rushmore, Washington
D.C., Hollywood, Napa Valley, and San Francisco.
 Professional development opportunities for all alumni; Develop on-campus
professional conferences delivered by faculty and alumni.
 Take Volunteer Summit on the road or host at the beginning or end of Pacific Alumni
Weekend.
 Establish an alumni leadership development program.
 Establish an alumni-to-alumni career mentoring program.
 Collaborate with all schools in alumni relations activities.
Priority/Leverage cross University collaboration at all three campuses
Promote the unified concept of Lifelong Pacificans across the University by working with
alumni from all campuses, each school, and their programs.
Proposed Objectives:
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 The Alumni Association Board of Directors will expand the Alumni Colloquium
(meetings of the leadership of the Pacific Alumni Association and the professional
schools’ alumni associations) to three meetings per year.
 The Alumni Association Board of Directors will identify key benefits of membership that
are relevant to alumni from all schools and colleges and, working with staff from the
schools begin, to market these value-added benefits to all alumni.
 Develop and produce three signature events which bring together alumni from all three
campuses, with at least one event occurring outside of the Northern California region.
 Working through the Alumni Colloquium, identify opportunities for the alumni
associations to pool resources and leverage their collective buying power to reduce
operating expenses by 25% whenever the various unit alumni programs are contracting
with the same vendor.
 The Alumni Association staff will develop an online directory of professional services
provided by Pacific alumni that is searchable by geographic region and specialty to allow
alumni searching for service providers to locate a Pacific alumnus/na.
 The Alumni Association Board of Directors will examine various models of board
structure to increase participation by all schools and develop Pacific Alumni Association
leadership opportunities.
Priority/Financial Responsibility, Sustainability, and Growth in the Alumni Association
Develop funding models that reflect responsible expenditure of resources; create programming
that is self-sustaining; and support growth in staff, budget, and programs that results in stronger
programming throughout the Association.
Proposed Objectives:
 Staff will develop funding models for club events and activities.
 Increase Alumni staff in five key areas:
Add an Associate Director of Club and Regional Programs
Add a House Manager
Add an Associate Director Alumni Communication
Add a Coordinator of Alumni Reunions and Student Programs
Add two Administrative Assistants
 Develop a funding model that supports the Alex and Jeri Vereschagin Alumni House
Renovation Fund and supplements the Association’s programing from the fees collected
from the rental and use of the facility.
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 The Alumni Association Board of Directors will support the Kara Brewer Scholarship
Fund.
 The Alumni Association Board of Directors will support the development of sponsorship
opportunities that raise financial support of its programs.
 The Alumni Association Board of Directors will develop alumni benefits that provide
additional resources for the Association programming.
Priority/Optimize the use of technology in support of all other priorities
Working with the University, build the technological and social-media infrastructure
necessary to engage students and alumni, meet the Association’s priorities, identify
alumni leaders, and support University-wide initiatives.
Proposed Objectives:
 The Alumni Association Board of Directors will undertake a regular review of the
website.
 Develop a Request for Proposals (RFP) for vendor selection of the Association’s online
community, event registration, broadcast email, website, e-newsletter, and other webbased services. The selection process will begin in January 2013 with a decision by the
end of May 2013.
 The Alumni Association Board of Directors must convene a technology-social media task
force consisting of key staff and alumni leadership, facilitated by experts (alumni/nonalumni professionals); the task force will provide the Association with recommendations
for a comprehensive technology and social media plan with a proposed budget. The plan
would establish additional objectives for 2013-2015.
 Utilize social media services to enhance communication efforts and connect alumni and
students to Association programs and University events.
 The Alumni Association Board of Directors commits to hosting a web-based event; i.e.
webinar, virtual reunion etc.
 Directors are encouraged to be active participants in the Alumni Association Facebook
and LinkedIn groups, to recruit alumni in their network to join these groups, to actively
share content developed by alumni staff, and to be active contributors of content
themselves.
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