FULL-TIME LECTURER & RESPONSIBLE FOR WORK PLACEMENTS
at EPHEC Brussels: Bachelor Programme in Marketing
PART-TIME LECTURER at SKEMA Business School France:
Master in Quality Management
OFFERS EXPERIENCE AND SKILLS
Sociable, dedicated, motivated, adaptable,curious.
EDUCATION
2010
1996
1987
1979
1978
Intensive English course followed at EPHEC Brussels
(4 months)
Intensive English course followed at CLL Brussels
(Business Level, 4 months)
Postgraduate Degree in Business Economics (1 year)
SBPA (Séminaire Belge de Perfectionnement aux Affaires)
Brussels, Belgium
http://www.groups.be/1_35277.htm
http://www.groupes.be/doc/References_2008_05_10.pdf
Teacher Training Certificate
for higher education, with first- class honors
Master's Degree in Business Economics (4 years)
Majors in Marketing and Finance: with second- class honors
ICHEC Brussels: www.ichec.be
WORKING/ TEACHING EXPERIENCE
1987- 2010…
Marketing Lecturer and
Coordinator for Work Placements in Marketing
EPHEC Brussels:
Bachelor Degrees in Marketing, Foreign Trade, Law, Accounting…
www.ephec.be
Telephone: +32/2- 772 65 75.
2006- 2010…
Marketing Lecturer at SKEMA Business School Lille, France:
Market Survey seminars & workshops for adults: 1.5 day/year
1981- 87
Secondary School Teacher in Economics (3rd level only)
ISM Brussels
1980- 81
Personal Assistant to the Commercial and Administrative Director
CFI Group, Brussels, Belgium
Imports and exports across Europe
1979- 80
Responsible for the Lighting Department
SODIM, Brussels, Belgium: SME
Importing desk and table lamps from Italy and Portugal
Distribution through FMCG and Decoration networks
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HIGHLIGHTED RECENT ACHIEVEMENTS
This last academic year, for the Bachelor Programme in Marketing: 2nd and 3rd year:
Lectures organized and attended:
-
3rd year, Setting- up of SME Programme:
Lecturers and companies: - Marc Mondus, Senior Consultant
GFK Brussels
Consumer surveys
- Boris Van Haare Heijmeijer,
Head of European Retail Services
Cushman & Wakefield Brussels
Collaboration and student presentations with UEL (University of East London):
Contact: Dr Tunji Gbadamosi, Senior Lecturer in Marketing
-
3rd year, Communication Programme, Microprojects course:
- Ulrike Hanig, DM Consultant Media Mail
La Poste: Direct Marketing: case study
Work Placement activity: lectures organized and attended:
- Patrick Bostoen, Independent Head Hunter
- François Meuleman, Consultant,
Technofutur Gosselies
Topic: "Applying for a job?"
- 2nd year: Integrated Marketing course:
- Michel Robert, Co- Founder of
Robert&Marien Agency
Topic: the Media Strategy + cases
- S. Haas, Marketing Manager Délifrance Nivelles
Topic: the food- processing industry
- Remi Boel, Marketing Intelligence Director
Omnicom Media Group Belgium
Topic: Assessment of an advertising campaign
-
2nd year: Round table on Services: organized and led:
Participants:
- Régine Van Den Abeele, Executive,
Rainbow Properties Brussels
- Marc Mondus, Senior Consultant GFK Brussels
- Gilles Franeau, Co- Founder and Managing Partner
Consultlife
- Grégory Janssens , Co- Founder
ASAP restaurant Brussels
./.
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-
Work placements for more than 1300 students since 1981 (89 in 2011).
-
Courses personally designed and given in English:
Micro-Projects (3rd Communication), Direct Marketing
(3rd Communication and 3rd Management), "How to create a Radio Ad,
How to participate in a Trade Fair" (3rd Communication),
"From the Marketing Strategy to the Communication Strategy" (2nd
year), International Packaging (2nd year).
NEW topic: created and given since September 2010: Marketing in the
Service Industry.
RECENT PROFESSIONAL TRAINING
2010
English course followed at EPHEC (4 months)
2010/05
" THE P&G MARKETING MODEL, or
THE WHO, WHAT & HOW MODEL”: 1 day training
2010/05
Lecturer:
Brigitte Cerfontaine
Director for Europe, Middle East & Africa
Household, Health and Well Being
Department BRAND BUILDING
INTEGRATED COMMUNICATION
Procter & Gamble Brussels
Topics:
- How to build a brand?
Cases
- Brand Building Equity
Successful cases
- Marketplace Assessments
- What makes great Communication?
Cases
"How econometric models can help identify the most
effective media, in terms of ROI".
OMD: Remi Boel: Marketing Intelligence Director
PERSONAL
Name
Address
Nationality
Sex
Marital status
Birthdate
Telephone
E- mail
Brigitte Ferryn/ Van Den Berghe
36/2 E. Parmentier Avenue, 1150 Brussels, Belgium
Belgian
Female
Married, a 21-year-old daughter
1956.04.29 (54)
+322 768 09 46 Mobile: +32 473 617 633
b.ferryn@skynet.be
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