Network Pushdown Ad Specifications
Definition
The Pushdown is a powerful branding unit that provides clients with an impactful way to showcase their
products and services. CBS Interactive Network Pushdown complies with either the Online Publishers
Association (OPA) or the Internet Advertising Bureau (IAB) recommended sizes and functionality. When
a user comes to the front door, the ad unit will appear expanded, allowing animation and video. After 8
seconds, the pushdown will collapse into a smaller unit, moving page content back up.
OPA Pushdown Example (Expanded 970w x 418h):
OPA Pushdown Example (Collapsed 970w x 66h):
© 2013 CBS Interactive
1 of 4
Technical Specification/Submission Form
I. Third Party Serving Specifications
Item
Specification
OPA 970w x 418h - fully expanded; resolves into a 970w x 66h unit
Dimensions
IAB 970w x 415h - fully expanded; resolves into a 970w x 90h unit
File Format
Flash/SWF; GIF/JPG
Maximum File Size
Collapsed Unit
100k initial load
Maximum File Size
Expanded Unit
1.2mb polite download
Default GIF/JPG
Maximum File Size
50k
Animation
Default image required for Flash submission.
The uninitiated expanded pushdown can animate for a maximum of 8 seconds.
Unlimited animation can occur in the user-initiated expanded pushdown. The
collapsed pushdown can animate for a maximum of 30 seconds.
Flash: 24 frames per second maximum
Frame Rate
Video: 30 frames per second maximum
Audio
Audio must be initiated by click. For user-initiated expand, audio can start in On
position.
Video
Available in the expand panel only. One video file allowed up to 1.2 MB,
unlimited for streaming. All video must have Play, Stop and Sound On/Off
controls visible throughout the entire video display.
Frequency Cap
The uninitiated expand panel must be frequency capped at once per user per
day by the third party server. CBS Sports may be frequency capped at twice
per user per day. Must have a proper P3P policy in place with the use of
cookies.
Close Button
Must contain a Close button in the upper right hand corner of the auto/userinitiated expanded pushdown. Close button is user-initiated by click.
Expand Button
After the uninitiated expanded pushdown is done animating and closes, there
should be a visible Expand button. This Expand button must be built into the file
and can expand on user click only.
CPU Consumption
Vendor's technology should consume no more than 25% of users CPU
resources on an average system.
© 2013 CBS Interactive
2 of 4
II. CBS Interactive Creative Solution Specifications
Item
Specification
Any outside agency planning to use the CBSI tracking component should speak
to your sales representative to set up a tutorial with the Rich Media team on
correct usage.
E-mail Richmediaconsulting@cbsinteractive.com for details.
Setup and Tracking
During the tutorial you'll be provided with:
-
An approved AS2 or AS3 template
Instructions on using the component
A FAQ covering typical questions
A QA tool to preview your SWF
Units created without this guidance may not run successfully.
OPA 970w x 418h - fully expanded; resolves into a 970w x 66h unit
Dimensions
Creative States
IAB 970w x 415h - fully expanded; resolves into a 970w x 90h unit
Collapsed
Uninitiated Expand (Optional)
User-initiated expanded
Note: User expand will be used for uninitiated expand panel if a separate panel
is not provided.
Behavior
CBS Interactive hosted pushdowns do not currently pin open if the user clicks on
the expand panel during auto-expand. Designs should be planned accordingly.
Animation
The uninitiated expanded pushdown can animate for a maximum of 8 seconds.
Unlimited animation can occur in the user-initiated expanded pushdown. The
collapsed pushdown can animate for a maximum of 30 seconds.
GIF/JPG Only Version: Static images may be submitted for each creative state.
File Format
Maximum File Size
Default GIF/JPG
Maximum File Size
Flash Version: Creative must be delivered with attached Flash .FLA and .SWF
in case of necessary edits. Fonts must be delivered with the creative in Mac &
PC format in case of necessary edits.
100k maximum for collapsed panel
1.2MB maximum for expand panel(s)
50k maximum
Default image required for Flash submission.
Flash: 24 frames per second maximum
Frame Rate
Audio
© 2013 CBS Interactive
Video: 30 frames per second maximum
Audio must be initiated by click. For user-initiated expand, audio can start in On
position.
3 of 4
Video
Available in the expand panel only. One video file allowed up to 1.2 MB. The
user-initiated expand panel may include a video file up to 5 minutes in length. All
video must have Play, Stop and Sound On/Off controls visible throughout the
entire video display.
Frequency Cap
The uninitiated expand panel will be frequency capped at once per user per
day. CBS Sports may be frequency capped at twice per user per day.
Close Button
Must contain a Close button in the upper right hand corner of the auto/user
initiated expanded pushdown. Close button is user-initiated by click.
Expand Button
After the uninitiated expanded pushdown is done animating and closes, there
should be a visible Expand button. This Expand button must be built into the file
and can expand on user click only.
CPU Consumption
Vendor's technology should consume no more than 25% of users CPU
resources on an average system.
Testing
All creatives must function uniformly on both Windows and Mac OS X operating systems as well as the
following browsers: Internet Explorer, Firefox, Google Chrome and Safari for Mac OS X.
Submission Instructions
Please send e-mail to your CBS Interactive sales representative.
Deadlines:
Kick-off meeting: 10 business days prior to launch
GIF/JPG: 2 business days prior to launch date
Flash: 5 business days prior to launch date
Due to the complexity of this unit, a kick-off meeting with the third-party creative designer, third-party
server, CBS Interactive Account Coordinator, and CBS Interactive Rich Media contact is required 10
business days prior to launch.
Note: Default image required for Flash submission.
If the submitted creative does not conform to the above specifications, it will not be placed online and
may result in a delayed launch date.
Contacts
Questions about this opportunity
Please contact your CBS Interactive representative.
Technical questions about your creative E-Mail AdSpecQuestions@cbsinteractive.com.
© 2013 CBS Interactive
4 of 4