EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning Prepared By: Dawn Gibbons Wayne Jiang Rui Wen Mathew Ralph Carolina Martinez EnviroWood Business Plan 1.0. MBA 841. Entrepreneurship & Business Planning Executive Summary 'There's gold in there hills', was the cry in the mid 1800's that drove many to Dawson City. Today there is gold in Saskatoon in the form of woodchips. One of the largest growing sectors is the recycling business. There have been large developments in the recycling of paper, metal and even animal waste (City of Saskatoon, Interview). This business case will outline a profitable venture that will recycle scrap wood into woodchips or shavings. This business plan provides a viable and effective solution to businesses for the disposal of their wood and offers a unique product in an established market for the agriculture, landscaping, ener-fuels and large and small animal care. The revenue stream is based on payment to dispose of scrap wood and recycling the scrap into marketable products. There is ample supply of scrap wood in Saskatoon. Many local businesses are experiencing difficulty in disposing of the wood. Currently the main option is the local landfill site, which costs $55 per tonne. Our service will take scrap wood at a ceiling of $50 per tonne in year one. This will not only be a cost benefit to clients but our location on Quebec Avenue is more central. The process will take wood pallets chop them into pieces then recycle the pieces into either wood chips or shavings. The initial project production volume is 100 tonnes per week, which is a 1shift operation. Maximum capacity is 300 tonnes per week over a 3-shift operation. Increasing manufacturing capacity to 300 tonnes per week will require no additional capital and variable costs will be minimal. After year one, manufacturing costs are 18% of revenues, therefore, with a higher fixed cost base increased volumes will net higher profits. Staffing will consist of four direct operators and two salary employees: one operations supervisor and business development officer. The use of woodchips is spread across many different markets. In year one the majority of the revenue will be sold in bulk, starting at $55 per tonne for landscaping, agriculture and ener-fuels. Sales in year two will begin in the packaging segment increasing to $944 per tonne. Prices are set by current market prices with discounting to entice buyers. Gibbons, Jiang, Wen, Ralph, Martinez Page 7 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning Distribution will be based on direct sales, shipping direct from the factory to either the end user or retailers. Bulk products will be offered to the end consumer only in agriculture and ener-fuels. All other product will be sold only to retailers for uses such as landscaping and packaged wood products. Promotion includes agricultural trade shows, industry trade shows and direct contact with suppliers. We will use a push strategy through the supply chain. Target markets are customers who require lower quality woodchips and shavings, both bulk and packaged, where price is a factor as well as the green appeal of our recycled product. EnviroWood projects an internal rate of return of 280%. This is a very high return, however, there is a high risk associated with a new business in a unproven industry. The business case effectively outlines the critical business variables and presents mitigating strategies. The projected net income in year one is $35, 263.00 increasing to $2,384,455.00 by year five. Gibbons, Jiang, Wen, Ralph, Martinez Page 8 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning Contents 1.0. EXECUTIVE SUMMARY ............................................................................................................................ 7 2.0. BUSINESS OVERVIEW ........................................................................................................................... 12 2.1. PRODUCT OVERVIEW ........................................................................................................................... 12 2.2. COMPANY OVERVIEW ............................................................................................................................... 12 2.3. INDUSTRY OVERVIEW: THE PROBLEM OF EXCESS WASTE ......................................................... 13 2.4. MISSION.......................................................................................................................................................... 16 2.5. GOALS AND OBJECTIVES .......................................................................................................................... 16 3.0. OPERATIONS PLAN .................................................................................................................................... 17 3.1. PROCESS FLOW............................................................................................................................................ 17 3.2 INVENTORY LEVELS .................................................................................................................................. 19 3.3. LOCATION ...................................................................................................................................................... 19 3.4. FLOOR LAYOUT ........................................................................................................................................... 20 3.5. QUALITY CONTROL PROGRAM .............................................................................................................. 21 3.6. AVERAGE BUSINESS DAYS ....................................................................................................................... 21 3.7. SAFETY PROGRAM...................................................................................................................................... 22 3.8. CAPITAL BUDGET ....................................................................................................................................... 22 4.0. THE HUMAN RESOURCES PLAN ............................................................................................................. 23 4.1. NUMBER OF EMPLOYEES ......................................................................................................................... 23 4.2. LABOUR COST .............................................................................................................................................. 24 4.3. RECRUITING EMPLOYEES ........................................................................................................................ 24 4.4. JOB DESCRIPTIONS .................................................................................................................................... 25 4.5. TRAINING PROGRAM................................................................................................................................. 26 4.6. HUMAN RESOURCES STRATEGIES ........................................................................................................ 26 4.7. TOTAL PLANNED - HOURS AND FIVE YEAR LABOUR COST.......................................................... 27 5.0 MARKETING PLAN ....................................................................................................................................... 28 5.1. PRODUCT ....................................................................................................................................................... 28 5.2. SEGMENTATION & TARGETING ............................................................................................................. 29 5.2.1. INDUSTRIAL WOOD DISPOSAL SERVICES .............................................................................................................. 29 5.2.2 RECYCLED WOOD PRODUCTS ................................................................................................................................ 30 5.2.3 POSITIONING STATEMENTS .................................................................................................................................... 31 5.3 MARKETING STRATEGY ......................................................................................................................... 31 Gibbons, Jiang, Wen, Ralph, Martinez Page 9 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning 5.3.1.INDUSTRIAL WOOD DISPOSAL SERVICE ................................................................................................................. 31 5.3.2. RECYCLED WOOD PRODUCTS .................................................................................................................................. 31 5.4. MARKETING MIX: INDUSTRIAL WOOD DISPOSAL SERVICE ........................................................ 32 5.4.1. PRICING ....................................................................................................................................................................... 33 5.4.2. DISTRIBUTION ............................................................................................................................................................ 34 5.4.3. PROMOTION ................................................................................................................................................................ 34 5.4.4. COMPETITION ............................................................................................................................................................. 34 5.5. MARKETING MIX: RECYCLED WOOD PRODUCTS ............................................................................ 36 5.6. MARKETING SUMMARY ............................................................................................................................ 38 6.0 FINANCIAL PLAN .......................................................................................................................................... 39 6.1. FINANCIAL STRUCTURE ........................................................................................................................... 39 6.2. CAPITAL BUDGET ....................................................................................................................................... 39 6.3. FINANCIAL ANALYSIS ................................................................................................................................ 39 6.3.1. REVENUE ESTIMATES ................................................................................................................................................ 39 6.3.2. COST OF GOODS SOLD AND EXPENSES ESTIMATES.............................................................................................. 41 6.4. RISK ANALYSIS ............................................................................................................................................ 42 6.4.1. BASE SCENARIO .......................................................................................................................................................... 42 6.4.2. BEST SCENARIO .......................................................................................................................................................... 43 6.4.3. WORST SCENARIO ...................................................................................................................................................... 44 6.5. BREAK-EVEN ANALYSIS ............................................................................................................................ 45 6.6. RISK ANALYSIS CONCLUSIONS ............................................................................................................... 48 7.0. REFERENCES ................................................................................................................................................. 49 Figure 1. Excess Scrap Wood ..................................................................................................................... 13 Figure 2. 2006 Landfill Content -Saskatoon ............................................................................................... 14 Figure 3. Process Flow ............................................................................................................................... 18 Figure 4. Tub Grinder ................................................................................................................................. 18 Figure 5. Aerial View of Location .............................................................................................................. 19 Figure 6. Floor Layout ................................................................................................................................ 20 Figure 7. Organizational Structure .............................................................................................................. 24 Figure 8. Segmentation by attitude ............................................................................................................. 30 Figure 9. Composition of Sales Volume ..................................................................................................... 38 Figure 10. Trend Analysis Revenue Vs. COGS, Expenses and Taxes ....................................................... 40 Figure 11. Allocation of Industrial Wood Waste...................................................................................... 41 Figure 12. Comparison Economic and Accounting Break-even vs Projected sales for Bulk product ........ 47 Figure 13. Comparison Economic and Accounting Break-even vs Projected sales for Package product .. 47 Gibbons, Jiang, Wen, Ralph, Martinez Page 10 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning Appendix 1. EnviroWood Projected Income Statement ............................................................................. 50 Appendix 2. EnviroWood Projected Balance Sheet ................................................................................... 51 Appendix 3. EnviroWood Projected Statement of Cash Flow ................................................................... 52 Appendix 4. EnviroWood Revenue Estimates and Economic Variables................................................... 53 Appendix 5. EnviroWood COGS and Expenses Estimates ........................................................................ 54 Appendix 6. EnviroWood Personnel and CCA Estimates .......................................................................... 55 Appendix 7. EnviroWood Capital Budget ................................................................................................. 56 Appendix 8. EnviroWood Financing budget and Amortization Schedule .................................................. 57 Appendix 9. EnviroWood Working Capital Estimates ............................................................................... 58 Appendix 10. Letter of intent from New Holland Case .............................................................................. 59 Table 1. Inventory level per product ........................................................................................................... 19 Table 2. Shift Configuration ....................................................................................................................... 21 Table 3. Capital Budget .............................................................................................................................. 22 Table 4. Employee Headcount .................................................................................................................... 23 Table 5. Total Hours of Work ..................................................................................................................... 27 Table 6. Direct Labour Cost........................................................................................................................ 28 Table 7. Industrial Wood Disposal Services Segmentation ........................................................................ 29 Table 8. Value spread between disposal service, bulk product and packaged product ............................... 32 Table 9. The EnviroWood Industrial Wood Disposal Experience .............................................................. 33 Table 10. Competitor Analysis ................................................................................................................... 35 Table 11. Natural Wood Animal Care ....................................................................................................... 36 Table 12. Landscaping chips ....................................................................................................................... 37 Table 13. Financial Projections ................................................................................................................ 40 Table 14. COGS, Expenses and Taxes Estimates ..................................................................................... 42 Table 15. Base Scenario Information ...................................................................................................... 42 Table 16. Income Statement Results ........................................................................................................ 43 Table 17. Best Scenario Information ....................................................................................................... 43 Table 18. Income Statement Results ........................................................................................................ 44 Table 19. Worst Scenario Information .................................................................................................... 44 Table 20. Income Statement Results ........................................................................................................ 45 Table 21. Scenarios Results Comparison................................................................................................. 45 Table 22. Economic and Accounting Break-even vs. Base Scenario...................................................... 46 Gibbons, Jiang, Wen, Ralph, Martinez Page 11 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning 2.0. Business Overview 2.1. Product Overview EnviroWood Recycling is a two product formula: Industrial Wood Disposal Service + Recycled Wood Products = $ Profits EnviroWood’s primary business is the transformation of industrial wood waste from its disposal service into woodchips and wood shavings. Our value for waste disposal clients is superior service, competitive prices and a convenient location. Our value for retailers selling our products is green image offered through a local company at competitive prices. EnviroWoods Recycled Products Uses for Woodchips for landscaping and gardening for fuelling industrial ener- heating systems such as green houses Uses for Wood- shavings for agriculture such as horse bedding for bedding mid-large pets 2.2. Company Overview EnviroWood is a new environmental processing company. EnviroWood is an ideal solution and alternative for companies needing to dispose of wood waste efficiently. It is also ideal for those businesses that see a market for recycled processed woodchips or require the use of a low cost wood product for their own inputs. Simultaneously, Envirowood will help to create a cleaner environment in the city. According to Metro Vancouver, when wood is buried in the landfill; it decomposes slowly in an oxygen-starved environment and generates methane gas, which is a greenhouse gas about 20 times more powerful than carbon dioxide (Kurucz, J. 2009). Gibbons, Jiang, Wen, Ralph, Martinez Page 12 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning 2.3. Industry Overview: The problem of Excess Waste In Saskatoon, unlike the residential sector, the industrial, commercial and institutional (ICI) sector is responsible for disposing their own waste. The ICI sector is comprised of businesses, industries and institutions (hospitals, schools, government buildings and the University of Saskatchewan) operating within the city of Saskatoon. This business plan has been created in response to the need of manufacturing companies primarily located in the north end of the city of Saskatoon, to find a more efficient alternative for disposing their industrial wood waste. It has been common practice for manufacturing companies to accumulate their industrial wood waste and then contract other companies to collect, transport and dispose of the industrial wood waste to a landfill (See figure .1 below). As of March 15, 2010 the Saskatoon Landfill, which is operated by the municipal government, charges an entrance fee of $10.00 for each dump plus $55 per tonne for solid waste (City of Saskatoon, 2010). Figure 1. Excess Scrap Wood Gibbons, Jiang, Wen, Ralph, Martinez Page 13 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning Last year, one of our recent customers located in the north end of the city of Saskatoon, disposed of approximately 41 tonnes of wood per week for a yearly total 2,132 tonnes. The cost paid for disposing their industrial wood waste was approximately $150,000. This cost includes the transportation and handling costs. For the municipal government managing the Saskatoon landfill has become one of its most costly services. In 2006, the City conducted a waste characterization study to assess the components of garbage being sent to the landfill. This study indicated that 38% (40,000 tonnes) was produced by the ICI sector (industrial/commercial/institutional sector). Moreover, approximately 20% of the total ICI waste was wood (City of Saskatoon, 2007). See figure 2 for breakdown of landfill contents in 2006. Figure 2. 2006 Landfill Content -Saskatoon Composition of ICI Waste in Dry Saskatoon (2006) Wall 3% Food Waste 12% Insolation 1% Wood 20% Fabric 8% Aluminum Metal 1% 7% Rubber 2% All paper 34% Plastics 12% In 2008, over 13,449 metric tonnes of used wood pallets and crates were land-filled in our city according to Environmental Service, City of Saskatoon. An interview with a city employee indicated that businesses must wait in the same line-ups as residential clients which causes major delays (City of Saskatoon, 2010). Gibbons, Jiang, Wen, Ralph, Martinez Page 14 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning In the near future, the municipal government is planning to increase the penalty charges for illegal waste dumping. Currently, in the city’s website, under The Waste Bylaw of 2004, the penalty charge for the first offence is $100.00; for a second offence $200.00; and for a third or subsequent offence, not less than $200.00 and not more than $10,000.00 in the case of an individual or $25,000.00 in the case of a corporation. Moreover, the City has been progressive in tracking demolitions. For instance, when a building within the city of Saskatoon is planned to be demolish, the owner of the building has to give notice to the City estimating the amount and type of waste and how this is going to be disposed and where. Furthermore, the Saskatoon landfill has projected a price increase of 30% over the five subsequent years, starting on 2010. There is a trend into the future where penalties for illegal waste dumping and fees for disposal services at the landfill will increase over time. Moreover, The Waste Bylaw, which regulates the City collections of commercial, industrial and institutional waste will be more restrictive. Based on this, we believe the cost paid by manufacturing companies for disposing their industrial wood waste will increase over the years, unless a new entity like EnviroWood enters the market with an innovative idea related to recycling wood waste at a competitive price. These wastes pose a hazard to our environment in the long term. Meanwhile, an established market for wood chips and shavings can be entered with an innovative product that can compete on price with a local/provincial green appeal. Gibbons, Jiang, Wen, Ralph, Martinez Page 15 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning 2.4. Mission EnviroWood will be a leading business in the new green economy: providing a solution to the environmental challenge of waste management and recycling waste into marketable products. Our bottom-line is to create profits while creating a greener world. 2.5. Goals and Objectives Short term goals Goals to be met within the first 3 years of operations include: To reach 30% of plant capacity by year 2 To become the first choice for raw wood disposal for large manufacturers and construction companies in Saskatoon through: o Competitive pricing o Efficient service beyond what the competition offers To penetrate the landscaping markets, garden markets, livestock and small animal bedding markets, by being recognized as a green, local and competitive priced alternative in local and provincial markets through: o Ensuring quality control in the production of recycled products through our manufacturing process of no less than 2% of foreign material found in total production To remain competitive by repaying capital debt within the first two years to dissuade competitors from moving into waste disposal and allowing EnviroWood to stay ahead of the competition through lower overheads. Increase by 200% target sales of packaged and refined product by year 2 Gibbons, Jiang, Wen, Ralph, Martinez Page 16 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning Long term goals Goals to be met beyond the third year of operations include: To reach sales volume of 10,400 tons by year 4 To become a total service provider with on-site processing of scrap wood after year 5 and to move beyond Saskatoon with our wood disposal business To move into highly refined wood chip/shaving products suitable for vet uses, high end pet markets and higher end landscaping needs by conducting on-going market research 3.0. Operations Plan EnviroWood will take old pallets that are delivered to our location and chop the pallets down to pieces then grind the pieces into wood chips or shavings. The wood required for recycling will be free of containments such as oil and paint. The wood chips or shavings will be bagged in 5kg bags or stocked piled in bulk. The process, which is detailed below, involves direct operators and a operations supervisor. The direct operators are paid hourly and the operations supervisor along with a business development person is compensated based on an annual salary. 3.1. Process Flow The wood skids and crates are hand fed into the tub grinder. The grinder breaks down the skids into wood pieces along a conveyer, which is fed into chipper. See Figure 4 for Tub Grinder picture. The chipper can either cut down the pieces into wood chips or shavings. See Figure 3 for Process Flow. The operators has an understanding of what type of finished wood product is required based on a visual predetermined min/ max inventory levels. Weekly output is projected at producing 100 pallets per week. Based on a one shift operation, current capacity is 33%, therefore, there is flexibility in increasing output with no capital and incurring a minimum cost. Gibbons, Jiang, Wen, Ralph, Martinez Page 17 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning Figure 3. Process Flow Figure 4. Tub Grinder Gibbons, Jiang, Wen, Ralph, Martinez Page 18 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning 3.2 Inventory Levels Table 1. Inventory level per product Type Unit on Hand Day's Supply (maximum levels) Raw- wood pallets Shortage Space (square footage) 120 6 600 500 tons 14 1200 50 -- 5kg bags 5 500 and crates Wood Chips Wood Shavings 3.3. Location The location chosen was 1503 Quebec Avenue, Saskatoon. This location is central and has easy accessibility for both the north and south end of the city for which majority of the manufacturing facilities are located. The industrial unit is 5,664 square feet, which will be used to store inventory along with the manufacturing process (See figure 5). Figure 5. Aerial View of Location Gibbons, Jiang, Wen, Ralph, Martinez Page 19 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning 3.4. Floor Layout The floor plan, seen in Figure 6, will accommodate storage of both raw and finished inventory along with the equipment. The floor layout will include an office along with a rest area and a washroom. The plan shown below is not to scale. Figure 6. Floor Layout Office Wood Skid Storage incoming 200 s 600 s Wood chipper 1000’ Incoming Wood chip Wood Storage Chipper Outgoing Bagging Bag Storage Rest Area Gibbons, Jiang, Wen, Ralph, Martinez Washroom Page 20 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning 3.5. Quality Control Program The most critical function of the process is to ensure that the nails and staples are removed from the finished product. The tub chopper does have the capability to remove the nails and staples, however, further in-process checks are required. The quality insurance plan to address this issue will include: 1. Every hour wood pieces are removed from the conveyor after the skids (wood) have been chopped into pieces and checked for any foreign debris. This process will be conducted by the operations supervisor and the results recorded. 2. Each bag will be checked with a hand held metal detector. This will be conducted after the product has been bagged. The inspection will be conducted by the operator. Each bag will have a quality tag attached that has the clock number of the employee. This tag gives the consumer the assurance that an inspection has been conducted. 3. For bulk finished goods, the operations supervisor will perform an hourly check with the hand held metal detector. Results will be recorded. For steps 1 and 3 the results will be reviewed daily by the operations supervisor revealing process capability. 3.6. Average Business Days The workweek, 8-hour shift, five days a week, Monday to Friday. Shift configuration as follows: Table 2. Shift Configuration Time Activity 7:00am Shift Starts 9:00am Break (paid) 9:15am Shift Continues 11:30am Lunch (unpaid) 12:00pm Shift Continues 1:45pm Break(paid) 2:00pm Shift Continues 3:30pm Shift End Gibbons, Jiang, Wen, Ralph, Martinez Page 21 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning Both the operators and the shift operations supervisor will follow the shift pattern. The business development person will work a 40-hour week, Monday to Friday, beginning at 8:00 and finishing at 4:30pm. If overtime is required, direct operators will be paid time and half after 10 hours each day or after 40 hours cumulative time in a week. Salary personal will not be paid overtime but will be awarded time in lue. 3.7. Safety Program Both the manufacturing equipment and material handling can cause serve injury. The operators will be required to complete Safety, Lubrication, Inspection and Clean (SLIC) forms. The objective of completing the form is to ensure that all safety devices are working properly. An additional purpose is to maintain the equipment in basic operating condition, which will reduce breakdowns and extend the length of the equipment. A comprehensive safety program will reduce WSB claims and thereby receive an annual credit. 3.8. Capital Budget All capital will be purchased since the equipment cost is reasonable and the type of equipment required is not available for lease purposes. The chopper will be purchase used with only minimum amount of run type all other capital will be new. Table 3. Capital Budget Year Outside Storage 1 2 3 4 5 $25,000 Equipment Chipper $20,000 Chopper $90,000 Bagging $11,000 Detector $5,000 Total Equipment $126,000 Building renovations $40,000 Total Capital $191,00 Gibbons, Jiang, Wen, Ralph, Martinez Page 22 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning 4.0. The Human Resources Plan 4.1. Number of employees Based on the company working process, five full time employees will be hired for the first three years. One manger will operate the entire company and will require a rich management experience with at least three years experience. One employee will be using the grinder to grind wood waste. Another employee is mainly responsible for chipping the wood and needs to learn how to use the chopper; the third will put the chipped wood chips into bags, and seal the bags. All direct operations will be cross trained on all manufacturing processes to ensure flexibility and reduce downtime due to absentness. See table 4. for headcount breakdown. The forth employee will charge the business development and responsible for marketing sales. Due to the employees have not specific experience in working on these machines, all employees will be trained. Three years later, the company will reach its volume capacity on one shift, 10400 tones of bulks and chips will be produced. Three more employees will be recruited, and night shift will be added. Table 4. Employee Headcount 2010 2011 2012 Directed Employees 3 7 7 Operations Supervisor 1 1 1 Business Development 1 1 1 Gibbons, Jiang, Wen, Ralph, Martinez Page 23 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning Figure 7. Organizational Structure Owner Book keeper Operations Supervisor (1) Business Development (1) Direct Operators (3) 4.2. Labour cost The salary for the manager will be $35000.00 per year, and the wages for each of four employees will be $10 per hour and work for 40 hours per week. The benefit ratio will be 25% that includes 2.42% of EI, 4.95% of CPP, 5.77% of Holiday Pay, and 12% WC and the total benefit will be 25% of all employees’ revenue. The inflation rate is 2% per year and the labour cost for the projected five years (See Appendix 4. Revenue Estimates and Economic Variables) 4.3. Recruiting Employees Under current labour market, sufficient local labour is available. It seems to be easy to find a qualified manager and four other employees. Enough candidates make it feasible to select the best qualified person for our company. Gibbons, Jiang, Wen, Ralph, Martinez Page 24 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning 4.4. Job Descriptions Manager: the manger will involve in the planning, coordination and control all of production process; ensure the quality, quantity and cost of the products; manage other employees. The typical work activities include: Day: 8am-5pm (one-hour lunch) Oversee the production process Make sure the production is effective Meet with potential customers Supervise and motivate other employees Resolve the conflicts between employees Month: Monitor the production process and adjust the schedule Analyze the cost and set up new standard for the next month Meet with other employees Evaluate the employees’ work performance Year: Evaluate himself and employees’ work performance Complete the financial statements Analyze the strategy and set up new strategy for next year Make sure the tax and the employee benefit are paid Employees: Operate and troubleshoot production machinery Be responsible for product quality Operate within standard operating procedures Complete daily production logs Communicate with operators from other shifts Gibbons, Jiang, Wen, Ralph, Martinez Page 25 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning Clean and maintain work area Turn off and lock out equipment when not in use 4.5. Training Program In our company, three machines grinder, chopper and bag sealer will be used. Because the employees we recruited have no experience to operate these machines, it is necessary to train these employees before using them. All directed employees and the manager will be trained each year. When the machines were purchased from the manufacturer, a technician will be sent to set up the machine, and the technician will train all the employees in our company. Thus all persons in our company will be crossed trained to operate all the machines in case one employee is absent during the working day. In addition, when the machine goes is not working correctly, the employees can work together to solve the problem. The manager and the business developer will be sent out to learn the new knowledge, new ideas and new strategies to make our company more profitable. |For the first years, the manager and the business developer can submit his/ or application for training programs which are tightly related their work, in their application, they need to describe why they are choosing the program and why they will benefit the training program. 4.6. Human Resources Strategies Creating a workplace that is both a comfortable and friendly work environment. The manager will have monthly meetings with other employees and one-on-one performance evaluations will Gibbons, Jiang, Wen, Ralph, Martinez Page 26 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning also be held with them. The performance of the manager will also be evaluated by the shareholders. 4.7. Total Planned - Hours and five year labour cost The breakdown of all labour working hours at EnviroWood is shown table 5 and five year labour cost over the projected period is shown on table 6. Table 5. Total Hours of Work Total Hours of Work Manager Direct Full Business Time Development Daily Total Monday 8 24 8 40 Tuesday 8 24 8 40 Wednesday 8 24 8 40 Thursday 8 24 8 40 Friday 8 24 8 40 40 120 40 Saturday Sunday Total Hours Shift( ) (1)=7am-3pm (2)=3pm-11pm Total Full Time Hours Total Manage Hours The first three year: Fourth and fifth year: 120h/per week 160h/per week 40 40 Note: Full time 2 starts at the fourth year Gibbons, Jiang, Wen, Ralph, Martinez Page 27 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning Table 6. Direct Labour Cost 5.0 Marketing Plan 5.1. Product EnviroWood Recycling is a two product formula: Industrial Wood Disposal Service + Recycled Wood Products = $ Profits Industrial Wood Disposal Service The industrial wood disposal service meets a demand for a convenient, efficient, and competitively priced disposal for industry wood waste specifically palettes and construction wood. This demand is created by increased pressure on landfill use and increasing government environmental regulations. (City of Saskatoon, 2010) Recycled Wood Products The by-products of the wood disposal service will be refined to create recycled wood products which will be sold in existing markets. Products are categorized as 1) bulk wood and 2) packaged wood products. Bulk wood products: wood chips and wood shavings wood chips for landscaping and gardening; for fuelling industrial ener-heating systems such as green houses wood shavings for agriculture such as horse bedding Packaged wood products bagged chips for gardening wood shavings for bedding mid-large pets Gibbons, Jiang, Wen, Ralph, Martinez Page 28 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning 5.2. Segmentation & Targeting 5.2.1. Industrial Wood Disposal Services Based on the following segmentation, the most profitable target for EnviroWood disposal services are the large manufacturing and large construction businesses within the geographic region of Saskatoon. EnviroWood requires 5200 tonnes of waste in year one of business. EnviroWood has a waste disposal contract from New Holland for 2600 tonnes. Table 7. Industrial Wood Disposal Services Segmentation Segmentation by industry Wood type Large Manufacturing Palettes Large Construction Construction Wood Small business Pallettes Small Construction Business Residential Construction Wood Organic wood, small Tonnes per year Over 1000 Over 500 Under 1000 Under 500 Not applicable construction Other Business Under 1000 Segmentation by Geographic Landfill tonnage of Wood Location Waste Saskatoon Landfill 13,449 metric tonnes 2008 Saskatoon Region 2,689 metric tonnes 2008 Gibbons, Jiang, Wen, Ralph, Martinez within city limits Within 60 mile range Page 29 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning 5.2.2 Recycled Wood Products Figure 8. Segmentation by attitude The following pie chart illustrates Market segmentation by attitude. Although 85% of the population Enthusiastic Environmen talist 41.0% Armchair Earth-saver 27.0% favour environmental action; 59% of the population are unwilling to pay a premium price for Frugal Ecofriend 17.0% Naturalist Naysayer 15.0% the environment. Market segmentation shows that prices for recycled products must remain a factor, but that being green is an important differentiating factor for the majority of the population. Further research (Gibbons 2010) has determined that our product is less refined (not colored, not sterilized, mixed woods) and thus must be at the lowest end of the price range for both bulk sales and packaged sales unless we expand into more refining equipment. Local retailers however, were excited to support a product made in Saskatchewan. Retailers asked for updates as the product came closer to market. There is currently 426 tonnes in market demand for our grade of product in landscaping, horse retail feed in one feed store, and pet bedding (Rui 2010). Our contingency plan for sales is to sell to dairy farms at a reduced rate for bedding. There is a high demand. Gibbons, Jiang, Wen, Ralph, Martinez Page 30 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning 5.2.3 Positioning Statements EnerWood Recyling + Good Business = A profitable green economy EnerWood Industrial Wood disposal service will save our clients money in wood waste costs through: efficient turn-rounds in our delivery yard, delivery schedules that suit client timelines, close geographic proximity to client business and competitive waste disposal prices; unlike traditional landfill disposals we treat our clients and their waste with respect and our efficient services make the new green economy affordable – a new world is within everyone’s grasp! Enerwood recycled wood products sell because they are environmentally friendly, they offer the inherent properties of wood as a superior product for landscaping, caring for large and small animals, and for ener-fuels; unlike competitors EnerWood products are local, Canadian, recycled and competitively priced making the new green economy affordable – a new world is within everyone’s grasp! 5.3 Marketing Strategy 5.3.1.Industrial Wood Disposal Service Our marketing strategy is to pursue the largest, most lucrative contracts for the wood disposal service. This will maximize cash inflows from the disposal service and will ensure a steady stream of inputs for the recycled product side of the business. Differentiation through premium service will support the wood disposal marketing strategy. 5.3.2. Recycled Wood Products In the short-term bulk sales in wood chips and wood shavings will be a priority in order to move more product and create cash flows. This strategy is supported by a competitive pricing model with product differentiation as a local green product. Gibbons, Jiang, Wen, Ralph, Martinez Page 31 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning Long term, the greatest margins will be made on packaged wood chips and wood shavings, but more units must be sold (see value spread below). To ensure successful entry into these markets we have allowed a one year lead-up to market entry. During this year a package prototype will be developed, marketing research will be conducted and sales contracts solicited from retailers for the packaged product. Here sales will be supported by a differentiation strategy based on a strong allegiance to green products but with competitive pricing. Table 8. Value spread between disposal service, bulk product and packaged product Industrial Wood Disposal Service Recycled Wood Products Wood Chips and Shavings (low grade) Bulk $50.00 per tonne disposal fee Packaged $926.00 per tonne $55.00 $4.63 per 5 kg. bag (200 bags per tonne) $55.00 & over high grade $926.00 & over for high grade 5.4. Marketing Mix: Industrial Wood Disposal Service Value for Customer: EnviroWood Industrial Wood Disposal Services provide the most convenient disposal location, with pre-scheduled appointments to cut down on delivery times, with the quickest drop-off services, the friendliest service and competitive rates – it’s a service experience that saves time, saves money, saves the environment. Gibbons, Jiang, Wen, Ralph, Martinez Page 32 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning Table 9. The EnviroWood Industrial Wood Disposal Experience The EnviroWood Service Experience: The EnviroWood Service Atmosphere Staff are dressed in green coveralls, printed with the Client schedules time that suits their needs Client arrives, is greeted, directed to weigh-in EnviroWood logo. A common uniform suggests Unload professionalism and uniformity. The key to great Weigh-in service. Client drives truck off scale Pays for disposal service at truck window using The building interior and grounds are clean for a professional look and to avoid fire hazards plastic, cash or check Rest rooms are clean Client receives logo printed thermos cup of coffee Coffee bar is clean and free of wood dust while paying Cup is our commitment to reusable’s and is an ongoing advertisement Client is thanked and sent on their way 5.4.1. Pricing City of Saskatoon: $55.00 per tonne EnerWood: $50.00 per tonne unprocessed; $30.00 per tonne partially processed chips Prices are set by market rates, which are established by City of Saskatoon Landfill -the current leader in disposal services - at $55.00 per tonne. To ensure a reliable stream from disposal service income EnerWood has set its price at $50.00 per tonne. Private landfills are not interested in charging less for wood, instead they believe the city prices are subsized and below market rates. Price will drop for delivery of wood chips by contractors who do the primary chipping process on site and deliver to EnerWood for disposal and secondary chipping (see operations). The suggested price for partially processed chips is $30.00 per tonne. Pricing Forecast: City Landfill will increase disposal costs by 30% over next 5 years (City of Saskatoon, 2010) Gibbons, Jiang, Wen, Ralph, Martinez Page 33 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning 5.4.2. Distribution Site Location: the north quadrant in the City of Saskatoon is the most convenient access for the largest industrial clients to access EnerWood’s Wood Disposal site. Direct Sales to primary market: the marketing strategy is to obtain 1- 3 year contracts from large local manufacturers, construction, and waste disposal contractors. Access to this market will be done through targeted personal sales. Indirect Sales to secondary market: personalized solicitation packages will be sent to small businesses targeted as likely to require wood waste disposal. 5.4.3. Promotion Promotion will be intimate and low-key. There is no reason to alert possible competitors or encourage new entrants. Market research indicates that there is enough demand for palette disposal services in particular and wood disposal services in general that we should be able to reach 33% capacity within the first year using direct sales to large companies. Promotions supporting sales to the primary market will be personalized consisting of client and prospective client entertainment with salespeople including activities such as: lunches, dinners and special event participation. Secondary market promotions include personalized packages to small manufacturing businesses and construction companies. 5.4.4. Competition Our primary competitors are landfill owners; our secondary competitors are other recyclers who require wood. Our competitive strength is the service and the competitive prices we offer to our primary market of large industrial clients and disposal contractors with bulk disposal requirements. In our secondary markets we will face greater competition, but we still offer convenience and a competitive disposal rates. Gibbons, Jiang, Wen, Ralph, Martinez Page 34 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning Table 10. Competitor Analysis Competitor Product Strength Weakness City of Saskatoon Landfill disposal service -Well known -Underpriced and subsidized by taxpayer, even with expected price increases Well known Non-profit financing Poor service Long line ups 1.45 hour delivery time; 3.5 hour round trip 30% price increase over next 5 years Small orders, not a volume processor Cannot meet industrial needs for palette disposal Palettes must be in reasonable condition Distance to haul to by products to USA Not interested in wood unless they can find a market Clients are those willing to use city dump Usually use byproducts only from garden waste Not set up for large disposal Illegal Fines Law require declaration for waste estimates and disposal plans (2004) Difficult to find drivers willing to break the law Fire control Illegal Still need to dispose of chips Require waste disposal Habitat for Humanity Palette recycler Private landfills Recycled inputs hauled to factories (USA) for conversion to products Composting for Garden mulch City recycling/Cosmo Illegal Dumping Aggressive competitors if they decide to compete Can work with city as a competitor cheap Burning Cheap Salvage Companies Will pick up on-site Most do primary chipping on site Gibbons, Jiang, Wen, Ralph, Martinez Price $55.00 per tonne $10.00 per entry Free service Want to charge higher landfill fees $55.00 + $55.00 per tonne $10.00 per entry Environmental fines Company reputation Fines $35.00 but salvage company must pay an additional landfill charge for disposal, burn product or find a buyer Page 35 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning 5.5. Marketing Mix: Recycled Wood Products Value for customer: EnerWood landscaping chips and shavings are a recycled locally (provincially, Canadian) product, an environmentally friendly choice that help to reduce landfills but are also competitively priced to meet needs for landscaping, for caring for livestock and pets, and for ener-fuels. Table 11. Natural Wood Animal Care Products Natural Wood Animal Care Wood is the most absorbent bedding available for all animal care. Purchasing recycled wood bedding allows you and your animals to keep landfills empty, avoids clearing more forests, and our wood has been kiln dried in a former life so it is very absorbent Wood is even more absorbent and costs less than straw, so it keeps animals - especially livestock more comfortable and healthier. Bulk Purchases: per tonne Packaged: 5 kg bags – Chippee’s for Pets Pricing $55.00 per tonne Pricing $4.63 per kg Distribution Factory pick-up Distribution Promotion Farm shows, sales offers through horse Promotions Wholesale to retailers Direct sales approach to independents, individual franchisers such as Canadian Tire, Home Hardware, and district offices of larger chains: Loblaw’s, WalMart etc. Buyer Events; Cute packaging and name “Chippee’s” on the bag to appeal to children and pet owners. and 4 H clubs as fundraiser for clubs, advertisements in producer publications, direct sales to agricultural fairs and other major events: Agribitions etc. Competition -Straw is the main competition. Wood is a better product and cheaper. -Straw: $67.00 per tonne/$1.00 per bale Wood shaving: $55.00 per tonne Competition -Pet bedding is shipped in from USA - Local, provincial, Canadian -Recycled -Strong appeal to animal consumers and owners of pets – children who are decision makes (environ research 2009) -Wood bedding is not made locally in Saskatchewan and must be shipped in, so price of competition is higher. Gibbons, Jiang, Wen, Ralph, Martinez Page 36 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning Table 12. Landscaping chips Products Landscaping Chips EnerWood Landscaping Chips are a local, affordable product EnerWood Landscaping Chips leave a greener footprint on this earth than other wood chips because they are made locally, provincially, Canadian. They are not imported. Landscaping Mulch Chips EnerWood Landscaping Chips: the greener wood chip Price: $55.00 per tonne Price $4.63 per bag Distribution -Wholesale to landscapers, Distribution Wholesale to retail outlets Saskatoon region including: landscapers, home -direct sales gardening centers, big box outlets, grocery chains, -local, provincial, national zones -independents first, franchise owners, national stores, multinationals Promotion -tradeshows, brochures, mailouts, Promotion Buyer shows, attractive packaging appealing to target market for shelf appeal Competition -other bulk landscaping Competition Most chips are imported in suppliers, most from out of generic bags by American province, their advantage is companies variety of chip woods -our advantage: -our advantage is local, -local, provincial, recycled, and reduced shipping Canadian, costs. -price competitive -recycled Gibbons, Jiang, Wen, Ralph, Martinez Page 37 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning 5.6. Marketing Summary The critical variable to the success of both the service and recycled product sides of EnviroWood is the supply of wood to the disposal side of the business, which also provides the inputs for the recycled wood products. There is a demand for wood disposal services with large contracts available; however, without these large contracts it would be difficult to sustain this business because constant wood supply would be at risk. A critical success factor is to establish longer term contracts with the largest players to ensure supply inputs. There are markets current markets available for the recycled products. Our advantage is environmental differentiation and our ability to price competitively due to low input costs from the disposal side of the business. These factors will allow us to penetrate the chip markets and cut costs if necessary to increase market penetration. Our success in these current markets is dependent upon a consistent level of quality for lower grade wood chip and shavings. This is mainly dependent upon eliminating metal contamination. Figure 9. Composition of Sales Volume EnviroWood. Composition of Sales Volume (metric tonnes) 12,000 10,000 2,900 2,900 8,000 Package (5Kg) 6,000 800 1,200 4,000 2,000 Bulk (Ton) 1,500 4,400 4,000 3,700 1 2 3 7,500 7,500 4 5 - Gibbons, Jiang, Wen, Ralph, Martinez Page 38 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning 6.0 Financial Plan 6.1. Financial structure Envirowood will be financed 50% with equity and 50% with equity. In this way, there will be an equity cash injection of $110,000. The remaining $110,000 will be a short-term loan, which will be paid in 3 years at a rate of 9% APR. No additional debt will be required during the following years (See appendix 8 Financing budget and Amortization schedule). 6.2. Capital budget The factory will operate in a leased building located in the north end of the city of Saskatoon. Some building renovations will be required in order to accommodate the equipment. The renovations have been estimated in $40,000. Regarding the plant equipment, the major part will be purchased brand new; this is the chipper and chopper machine, the metal detector along with the bagging machine. Only one machine will be leased, the weighing machine, which will cost $100/per month. An outside storage facility will be purchased and the cost is estimated on $25,000. In total, our initial capital budget is about $ 191,000 (See appendix 7 – Capital budget). 6.3. Financial Analysis 6.3.1. Revenue estimates EnviroWood has 3 sources of revenue: 1) the disposal service, 2) the woodchips and wood shavings sold in 5 Kg packages and 3) the woodchips and wood shavings sold in bulk. It is important to highlight the unique relationship among the revenue sources, since finish goods are produced at the same time as the raw material is received through the disposal service (See appendix 4 - Revenue estimates). In year 1, we considered there would not be package sales. This does not mean woodchips will not be produced. On the contrary, all raw materials will be processed and approximately 800 Gibbons, Jiang, Wen, Ralph, Martinez Page 39 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning tonnes or 160,000 bags of 5Kg of woodchips will be packaged. The package product will be used for marketing purposes, such as product testing, trade shows presentations and in general promotion to establish contracts with customers. EnviroWood marketing strategy is conservative. Our business is to sell large volumes of woodchips and woodshaving while doing our best effort to maintain a steady market share in the high margin product, woodchips and wood shavings sold in package. Table 13. shows our financial projections and Figure 10. illustrates the trend among revenues, COGS, expenses, and taxes. Table 13. Financial Projections Figure 10. Trend Analysis Revenue Vs. COGS, Expenses and Taxes Gibbons, Jiang, Wen, Ralph, Martinez Page 40 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning Figure 11. below shows the allocation of the industrial wood waste received through the disposal service between the remaining product lines, bulk sales and package sales. Figure 11. Allocation of Industrial Wood Waste 6.3.2. Cost of Goods Sold and Expenses Estimates On one hand, in order to calculate the COGS the following assumptions were made (See Appendix 5 – COGS and Expenses Estimates): 1) Direct labour is comprised of 4 operators, from year 1 to 3. In year 4 and 5, the number of operators will increase to 7, since a night shift will be implemented. 2) Direct materials includes the number of bags required for packing the woodchips and wood shavings. The bagging machine has an estimated production error of 0.5%. Accordingly, extra materials will be ordered to avoid production delays. 3) The manufacturing overhead cost was allocated based on direct labour hours. 4) In order to project costs, the prices of the following variables were affected by inflation, cost of labour per hour, price of bag per unit, utilities, maintenance and parts. Gibbons, Jiang, Wen, Ralph, Martinez Page 41 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning On the other hand, to calculate project expenses, the prices of the following variables were affected by inflation, leasing of the building and the weighing machine, staff salaries, marketing costs, insurance and other expenses. Table 14. COGS, Expenses and Taxes Estimates 6.4. Risk analysis 6.4.1. Base scenario Our base scenario is the same we have projected in the financial statements. We will receive 5,200 tonnes of industrial waste wood through the disposal service at a price of $50/tonne. In year 1, we will wholesale 4,400 tonnes at a price of $55/tonne and produce 800 tonnes of woodchips and wood shaving that will be packaged in 5Kg bags, this is 160,000 bags. Table 15. Base Scenario Information Gibbons, Jiang, Wen, Ralph, Martinez Page 42 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning In this scenario, the present value of the net cash flows is $3,382,008, minus the initial investment of $110,000, this is an NPV of $3,272,008 at a 20% discount rate. Our internal rate of return (IRR) is 280%. Moreover, EnviroWood generates net income during all 5 years (See appendix 1 – Income Statement). Table 16. Income Statement Results 6.4.2. Best scenario In our best scenario, we have projected an increase of 200% in our target package sales starting in year 2. It is important to note that in year 1, there are no changes in the quantity sold per product line. We considered this approach because we believed that without the marketing strategy, which will be executed in year 1, the chance of doubling our target package sales in year 2 is remote. Another key point in this analysis is that the sales volume will remain constant. As a result, bulk sales will decrease as package sale is increasing. Table 17. Best Scenario Information Gibbons, Jiang, Wen, Ralph, Martinez Page 43 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning In this scenario, NPV is $5,861,867 at a 20% discount rate and our IRR is 375%. Moreover, net income after year 1 increases in average by 78% per year. Table 18. Income Statement Results 6.4.3. Worst scenario For our worst scenario, we have projected that EnviroWood will receive the industrial waste wood for-free and our bulk sales will decrease by 50%. In this way, the cost structure remains the same, because the cost of raw material is zero. In contrast, our revenue projection will be affected, since one revenue source disappears. Table 19. Worst Scenario Information Gibbons, Jiang, Wen, Ralph, Martinez Page 44 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning In this scenario, NPV is $ 2,142,849 at a 20% discount rate and IRR is 144%. However, EnviroWood would experience a net loss of $339,269 in year 1 only. Table 20. Income Statement Results The following table summarizes the results obtained in the three scenarios. Table 21. Scenarios Results Comparison Scenario analysis Base scenario Worst scenario IRR NPV @ 20% 280% $3,272,008 144% $ 2,142,849 Net income Net profit, all 5 Net loss only in year 1 years of $339,269. Best scenario 375% $5,861,867 Net profit all 5 years. From year 2 to 5, it increases in average by 78% per year 6.5. Break-even Analysis We have compared the economic and the accounting break-even with our base scenario, which is the sales volume stated in our financial projections. The table shows the results obtained in this analysis. This is also illustrated in figure 12. and 13. Gibbons, Jiang, Wen, Ralph, Martinez Page 45 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning Table 22. Economic and Accounting Break-even vs. Base Scenario Regarding the accounting break-even analysis, evidently this is much higher than the economic break-even. This means that in order to have a net income equal to zero, the minimum sales volume required to be sold in year 2 is 1,025 tonnes of bulk and 307 tonnes of package product.. In this way, at least 1,332 tonnes of raw material should be received through the disposal service. Regarding the economic break-even, this is much lower level than the accounting break-even. In this way, lower sales volume levels are required to reach this break-even, which is reached when NPV is equal to zero. In sum, EnviroWood has comfortable sales volume levels required to avoid then generation of net losses and the destruction of value for its shareholders. Gibbons, Jiang, Wen, Ralph, Martinez Page 46 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning Figure 12. Comparison Economic and Accounting Break-even vs Projected sales for Bulk product Figure 13. Comparison Economic and Accounting Break-even vs Projected sales for Package product Gibbons, Jiang, Wen, Ralph, Martinez Page 47 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning 6.6. Risk analysis Conclusions The major risk for this business is supply of wood from the wood disposal service side. Currently we are in possession of a 2600 tonne contract. This is 45% of our need for raw material for the first three years. If we cannot obtain enough large suppliers as customers, we can mitigate this problem by approaching manufacturers within the region of Saskatoon going as far as 500 km for wood. However, we believe that with Mathew Ralph on our team, we have an inside access to other companies in Saskatoon by virtue of his current executive position with New Holland manufacturing (appendix 10). If we are required to buy our wood, this could also be a critical factor, but in the short term (5 years) we do not believe this will be a problem given the current supply of waste wood. We can turn a profit even if we earn only $0.00 from our disposal business. To avoid competition by others for wood our payback period of 2 years allows us to compete at $0.00 return for our disposal business, which makes entry by other competitors difficult. The second critical area is quality control of the product to ensure marketing success in the long run, especially if we move into the higher end products (see goals). We believe Mathew with his manufacturing experience will also be a benefit in this area. The markets exist for wood products and our research indicates that there is a demand for our green product at a competitive price. We believe we can meet our sales forecasts. This is a high-risk venture, which has potential to pay a high IRR. We recommend this business for the investor who enjoys a challenge and believe we can make a success within 5 years. Gibbons, Jiang, Wen, Ralph, Martinez Page 48 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning 7.0. References Kurucz, J. (2009, August 14). Wood recycling proves popular. The Now. Rudder, W., Keane, M., Ng, L., and Prime, M., 2007. City of Saskatoon Waste and Recycling Plan. Prepared for the City of Saskatoon, Saskatchewan by Earth Tech (Canada) Inc. Interviews with employees of the Environmental Services Branch. City of Saskatoon. March 2010. Interviews with employees of the Saskatoon Landfill. City of Saskatoon. March 2010. Interviews with Saskatoon Landscaping Retailers. March 2010. Interviews with Loraas Disposal. Saskatoon Landscaping. March 2010. Gibbons, Jiang, Wen, Ralph, Martinez Page 49 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning Appendix 1. EnviroWood Projected Income Statement Gibbons, Jiang, Wen, Ralph, Martinez Page 50 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning Appendix 2. EnviroWood Projected Balance Sheet Gibbons, Jiang, Wen, Ralph, Martinez Page 51 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning Appendix 3. EnviroWood Projected Statement of Cash Flow Gibbons, Jiang, Wen, Ralph, Martinez Page 52 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning Appendix 4. EnviroWood Revenue Estimates and Economic Variables Gibbons, Jiang, Wen, Ralph, Martinez Page 53 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning Appendix 5. EnviroWood COGS and Expenses Estimates Gibbons, Jiang, Wen, Ralph, Martinez Page 54 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning Appendix 6. EnviroWood Personnel and CCA Estimates Gibbons, Jiang, Wen, Ralph, Martinez Page 55 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning Appendix 7. EnviroWood Capital Budget Gibbons, Jiang, Wen, Ralph, Martinez Page 56 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning Appendix 8. EnviroWood Financing budget and Amortization Schedule Gibbons, Jiang, Wen, Ralph, Martinez Page 57 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning Appendix 9. EnviroWood Working Capital Estimates Gibbons, Jiang, Wen, Ralph, Martinez Page 58 EnviroWood Business Plan MBA 841. Entrepreneurship & Business Planning Appendix 10. Letter of intent from New Holland Case Saskatoon Plant Operations 1000- 71st Street East Saskatoon, SK S7K 3S5 Canada March 16, 2010 TO: EnviroWood Re: Letter of Intent Disposal of Wood Products This is a letter of intent for which CNH Saskatoon will sell scrap wood products to EnviroWood paying $50 per tonne. CNH will ensure all scrap product is free of plastic, however will not be responsible for sorting out any stained contamination found on or in the scrap wood. CNH assumes the freight costs and shipments will be set on a weekly frequency. EnviroWood has accepted delivery schedule and will have the capacity to process projected supply. Currently, CNH is producing 100 tonnes of wood scrap per month, this number may be reduced with ongoing continuous improvement activities to reduce the amount of wood packaging be supplied from the supplier base. CNH holds EnviroWood responsible to ensure wood is disposed in accordance to government regulation, failure to adhere to such policies will result in termination of any such forward agreed contracts. If CNH locates a source to dispose of the scrap wood for a lesser cost, it is agreed that CNH will provide the opportunity for EnviroWood to match the proposed cost, if the cost is not matched, CNH will conclude such contact given 30 days notice. CNH looks forward to building a partnership with EnviroWood. Thank you, Rick Pearson Health and Safety Manager Gibbons, Jiang, Wen, Ralph, Martinez Page 59