INSTRUCTIONAL PROGRAM REVIEW Film, Television and Video Applied Technology Department 2011 Riverside Community College District Office of Institutional Effectiveness Web Resources: http://www.rccdfaculty.net/pages/PR_status.htm 1 Table of Contents A. Mission and Relationship to the College 3 B. History 5 C. Data and Environmental Scan 10 D. Programs and Curriculum 11 E. Student Outcomes Assessment 14 F. Collaboration with Other Units 14 G. Outreach 15 H. Long Term Major Resource Planning 15 I. Summary 15 J. Recommendations to the Program Review Committee 16 Appendix: 17 2 Instructional Program Review 2010 Film, Television and Video Discipline (Formerly Telecommunications) Applied Technology Department A. Mission and Relationship to the College(s) The mission of the Film, Television and Video Certificate and Associate Degree Program is: To provide a practical, industry-relevant technical educational experience that prepares students for continued education, self-employment or entry-level careers in film production, television and video production, motion graphics and audio engineering. The discipline’s mission is consistent with the Riverside City Campus mission statement: Riverside City College provides a high-quality, affordable education, including comprehensive student services, student activities, and community programs, and empowers and supports a diverse community of learners as they work toward individual achievement and life-long learning. To help students achieve their goals, the College offers learning support services, pre-college and transferable courses, and career and technical programs leading to certificates or associate degrees. Based on a learnercentered philosophy, the College fosters critical thinking, develops information and communication skills, expands the breadth and application of knowledge, and promotes community and global awareness. The FTV Program enables students to achieve individual goals in a broad range of the constantly emerging media production field by focusing on the development of: technical skills in the use of industry-recognized equipment, hardware and production methods; problem-solving skills using situational analysis and critical thinking; Industry-expectations of work ethics, reliability, teamwork and communication skills. The Program curriculum is structured to maximize students’ options to make flexible, individualized education and career decisions. Students may participate in an opportunity for lifelong learning by taking a single course to upgrade skills for a particular project. Or, they may complete a certificate option that prepares them for entry level employment in one of 4 industry-recognized concentrations. Students may also earn an Associate’s Degree with transfer options and continue formal education at the Bachelor’s level. 3 The Program is also learner-centered and designed to help students develop the confidence in their skills and their ability to function effectively in the production workplace. Goals Over the past 10 years, the Discipline’s goals have been: to expand curricular offerings to include digital production courses; to align curriculum with industry expectations; to provide flexible learning opportunities that can lead to continued education or immediate employment. These goals are consistent with the District’s goals to: I. Utilize advances in information technologies to improve effectiveness of instruction, services and administration. II. Tailor programs and services to meet the needs of the students and communities served by the three-campus District. Values The values that are integrated into the curriculum and pedagogy include: Supportive teaching and learning environment in which students are encouraged to develop their strengths and weaknesses and to respect the strengths and weaknesses of others; Practical, hands-on teaching and learning that is consistent with industry expectations, and to the extent possible, consistent with industry equipment; Close relationship with industry partners; Curriculum and teaching methods that incorporate industry values of professionalism, reliability, adherence to deadlines, teamwork, problem solving, and a can-do attitude. The Discipline’s values are consistent with the District’s stated values: Student Centeredness Teaching Excellence Learning Environment Tradition 4 B. History Prior to 1996, the Film, Television and Video Discipline (then known as Telecommunications) was a part of the Performing Arts and Media Department. In 1996, the discipline joined the Applied Technology Department because of the opportunity to align with other disciplines with clearly defined career technical education outcomes, flexible disciplines able to respond to dynamic industry conditions and opportunities for interdisciplinary planning and resource sharing. Since implementing the first certificate and degree program in 1997, the curriculum has evolved to keep pace with rapid changes in media production skills and techniques. The most significant of these is the industry’s conversion from analog production technology to digital production technology, affecting teaching strategies, equipment and by necessity, the curriculum. In 2007, the discipline changed its title from Telecommunications to Film, Television and Video to more accurately reflect the curriculum and educational outcomes. Film production courses were added in response to increased student interest and the persistence of the film genre even in a digitallydominant industry. The decision to teach analog film production was confirmed by our Industry Advisory Committee as well as by the Riverside School for the Arts curricular initiative. RSA was instrumental in supporting the film curriculum from its inception. As part of the RSA curriculum development under the guidance of Dr. Carolyn Quin, FTV worked with English faculty members, Cynthia Morrell and others, to develop a complimentary Film Studies Program. Both discipline faculty members were able to work effectively to develop programs that support and extend the experience and educational options for students interested in film production. Over the next 3 years, FTV added some unique industry-specific classes such as lighting, script supervising, production and planning. Each course brings skill-specific learning outcomes that give students’ job-seeking edge in the industry. One course, FTV 72 Introduction to Lighting Design for Film and Television is the only known course of its kind being offered and is taught by a well-known feature film industry professional. Film processors at FotoKem handle film from colleges and universities all over the world including LA’s most highly recognized programs at UCLA and USC. FotoKem consistently reports to us that FTV students’ film quality surpasses that of more prestigious schools due to its superior lighting. As more electives were added to the certificate, students had more choices but needed more structure to their curriculum to aid them in making focused course selections. As a result, the FTV certificate program was reorganized in 2008. It retained the core required courses, but elective courses were now grouped and focused into sequences that led to identifiable occupational outcomes. The certificate pattern would consist of a core group of courses totaling 19 units and options for curricular emphasis with the addition of 9 elective units in any of four areas: Film Production, Television Production, Audio Engineering or Motion Graphics. Consistent with FTV’s goal to provide flexible education and training options, FTV became an authorized ProTools Training Partner with industry leader, AVID (Degidesign). This industry designation gives us access to the corporation’s curriculum, 5 reduced pricing, AVID website recognition, and industry certification for students who complete the 3 course sequence. The first course in the sequence has passed Curriculum and was taught for the first time in Fall 2010. The second and third courses in the sequence are under development. FTV has maintained its involvement in the planning and development of Riverside School for the Arts. Although our hopes for a better location in a space designed for RSA’s have not yet materialized, the interdisciplinary curriculum planning efforts to date have proved productive and beneficial to FTV, PHO, ADM and FST. Efforts to locate a suitable teaching/learning space for FTV continue. The most recent possibility is a partial move to TCH A (scheduled for Summer 2011) for lecture classrooms while retaining the studio space in 101LN. Although discipline, department and administrative efforts have been consistent over the years, space issues related to architecture, ADA and budget continue to evade solution. FTV had student learning goals and discipline goals from the previous program review and used these as a basis for planning program improvements. Discipline Student Learning Goals To ensure students receive training that is consistent with industry standards and expectations To ensure teaching faculty bring industry experience to the classroom. Strategies Maintain consistent and close working relationship with Industry Advisory Committee Performance Indicators -Revised curricular pattern to include emphasis options in recognizable occupational areas with input from Industry Advisory Committee; -Implemented planned conversion from analog to digital technology in cameras, control room, editing and lighting with significant input from Industry Advisory Committee. -Updated Course Outlines to reflect industry technology changes; Identify seasoned -Selected adjunct faculty professionals in the industry with current and relevant for adjunct teaching industry production positions. experience. -Faculty and staff participated in professional 6 development activities, attended conferences, and acquired new skills. Include entertainment industry career awareness in the curriculum. Include Student Learning Outcomes in Course outlines of record. -Updated Course Outlines to include student learning outcomes and assignments in career awareness; -Implemented student workshops in developing a professional demo reel; -Implemented an Industry Professional Speaker Series to bring working professionals into the classroom; Expose students to emerging technologies through teaching methods that include frequent field trips to trade shows, participation in conferences, guest speakers. Seek opportunities to take students out of the classroom to learn in the community and for community resources to come into the classroom. -Implemented field trips to industry workplaces including sound stages, film processing plants, film sets. -Implemented visits to FTV by industry professionals including a visit by a network news mobile production van. The success of the strategies can be measured by the success of our students in acquiring entry level positions, their performance in local and regional production competitions, recognition by members of the community for their work on a variety of community production projects, feedback from industry partners and advisors who hire our students and their success in transferring, excelling in and completing bachelor’s degree programs in production. FTV students have placed 1st and 2nd in national Skills USA competitions and have garnered a reputation for excellence at transfer colleges such as Cal State Fullerton, Cal Arts, USC, Chapman and Cal State Northridge. The student news production, Inland Valley News, is an award-winning production and film shorts were selected to stream on the 3C Media state-wide network. Students call us regularly to report their on-the-job success and have begun to move into positions of responsibility in which they recruit other FTV students. 7 Discipline Goals Increase collaborative curricular planning. Strategies Performance Indicators Work with other disciplines on curricular initiative: -Worked with English to develop complimentary Film Studies Program -Worked with Music to develop ProTools Audio Training certificate option; Work with other disciplines to identify opportunities for students to work in diverse production teams. . Improve teaching and learning facilities and equipment. -Worked with Cosmetology to provide opportunities for teamwork between cosmetology students and production students during productions; cosmetology students provide makeup and hair services during productions -Worked with art to enable art students to develop film students’ storyboards for film production -Developed schedule class Work with other disciplines to lab time and share open lab maximize space and computer schedule with ADM and lab access. PHO. -Plan cooperatively with ADM and PHO to acquire and maintain software licenses Identify outside funding streams Secured funding from a required to enable FTV to Carl Perkins grant that maintain equipment and enabled FTV to facilities that are consistent with -Replace lighting with industry expectations. more energy efficient appliances; -Convert camera and editing equipment from analog to digital technology; -Upgrade control room test equipment -Acquire virtual set to replace bulky, wooden set; 8 -Acquire film production equipment to support film classes. Provide professional development opportunities for faculty and staff that enable them to remain current in industry trends and practices. Seek and take advantage of -Secured technical staff training opportunities. training in ProTools digital audio recording that leads to industry certification. -Participated in a California pilot program for electronic portfolios in teaching and learning. Develop and cultivate Involve the FTV Industry Advisory Committee in close industry ties. curricular planning, student interaction and career preparation. Plan for increased demand for skilled production specialties. -Implemented an industry speaker series in FTV classes. -Implemented student field trips to industry workplaces. -Met each semester with FTV Industry Advisory Committee. -Included Industry Advisory Committee in course assessment process. Ensure curriculum and classes -Developed and offered lead to occupational outcomes courses with industryconsistent with industry needs. specific skills designed to increase students’ employability. -Reorganized curricular pattern to include focused elective choices leading to curricular emphases in identifiable career fields. The strategies employed to reach discipline goals have been successful in the following areas. FTV is working with five different disciplines in 3 departments on curricular planning and sharing. A planned conversion from analog to digital technology is under way with the systematic replacement of obsolete equipment; 9 The Industry Advisory Committee is active and engaged with our program and learners; Faculty and staff are upgrading skills to keep pace with industry changes. FTV’s best efforts have not been successful in the following areas: Additional teaching and learning space including studio; College/District budgetary changes that enable FTV to plan for the replacement and upgrade of equipment. At present, FTV is largely dependent on Perkins funding to upgrade and acquire equipment for the program. C. Data Analysis and Environmental Scan Enrollment will remain flat with minimal opportunity to increase enrollment capacity for the next three years. This trend is due to limitations of space as well as reductions in the number of sections that the discipline can offer each semester due to budget cuts. Despite the addition of more class options over the past 4 years, enrollments have only increased by only 60 students from 2006 – 2008. Most recent core indicator information for FTV shows that the program meets the District’s and state’s negotiated levels for persistence and transfer at 86%. We anticipate this trend to continue in the future. Due to the flexibility of the FTV certificate program and an in-&-out pattern of single-course enrollments that satisfy immediate training needs in the industry, persistence is difficult to measure accurately in our program. The number of students who received certificates or degrees as transfer ready exceeds negotiated levels by 11% and total 30 students for 2011. Of note is that completions for nontraditional students also exceeds negotiated levels. However, FTV still falls 4.4% below college negotiated levels for participation of non-traditional students. In FTV the industry is male dominated; non-traditional students are underrepresented groups such as women and economically disadvantaged students. The efficiency rating for FTV remains below the 525 level at 430 in 2008, a trend that will likely continue with some modest improvements set as a goal for the upcoming review cycle. The hands-on nature of production classes by necessity requires a lower cap than lecture classes, typically 20 students. It is notable that the efficiency rating has increased 61% since 2005. The continued increase can be attributed to a realignment of curriculum and adherence to a rotation schedule designed to maximize resources and enrollments. The two-year course rotations enable students and adjuncts to plan their own schedules. Today we feel that the class schedule is lean and enrolled to maximum capacity, carefully rotated over a two-year period. a. The demand for film, television and production classes is increasing due to the explosion of opportunities for digital content----- broadcast, cable, internet, gaming, smartphones, kiosks--- while the capacity to serve students is decreasing 10 at times and flat at others due to limitations of space and budget. This trend surely impacts our ability to grow and to meet the growing demands of the industry. Until the College is able to allocate additional space to FTV, we will continue to be unable to meet the growing demand for courses. Of great concern is the industry ProTools certification program that is currently in curriculum development (the first course is approved and offered.) Demand for this program is great, with students from production and music seeking enrollment. A locallyapproved certificate option is under development that will generate great interest among those seeking short-term opportunities to acquire in-demand technical skills. It is an industry recognized certification that is unique in the Inland Empire and has the potential to attract a large number of students. In addition, based on our relationship with AVID as a ProTools training partner, we are being considered as the first academic training partner for the newly released editing software, Media Composer. With these two industry certification programs available to students in one place and the close working relationship with industry leader, AVID, FTV’s certificate and degree options will be in great demand. Our concern is that we be able to accommodate the anticipated demand for these programs. b. Considering these trends, FTV is meeting the needs of learner populations given the physical and budgetary resources available. However, we would like to improve the efficiency score to be within 10% of the targeted 525, or a score of 472. This number is within range. One strategy that can be employed to meet this goal is to over-enroll online classes in which there is more than a 50% drop rate. Increasing the number of students allowed to add with instructor authorization will ensure that the enrollment meets the class cap at census. D. Programs and Curriculum Over the past 3 years, FTV has made consistent efforts to maintain the currency of its Course Outlines of Record and to update the certificate and degree patterns to reflect changes in industry. To date, the FTV program and all CORs have to have been updated to include: Program Learning Outcomes; Student Learning Outcomes tied to General Education Learning Outcomes; Up-to-date textbooks and other course material; Expanded course topics; Assignments Reviewed for content match of prerequisites, co-requisites and advisories. 11 Most recent curricular changes include: Reorganization of curricular pattern to provide certificate options in 4 occupational areas with appropriately grouped electives: Film Production, Television Production, Audio Engineering and Motion Graphics. Approval of the following new courses: o o o o FTV 72 – Introduction to Lighting FTV 74 – Production Planning and Management FTV 69 – Script Development Process FTV 73 – Introduction to ProTools Eliminated the cross listing between FTV 45 – Television News Production and JOU 45 because Journalism was no longer in the same department with FTV. Added a 1-unit co-requisite to FTV 45 – Television News Production to give students appropriate credit for the number of hours they put into the course outside the classroom and to give them extended access to faculty for production assistance. Deleted a 1-unit co-requisite from FTV 44 – Television Production. All changes have been submitted through Curricunet. Film and Television: Film and Television Production Certificate Program Required Courses (29 units) FTV-41 Introduction to Telecommunications FTV-44 Introduction to Television Production FTV-45 Introduction to Television News Production FTV-43 Television Studio and Equipment FTV-42 Writing for Broadcast Television and Radio FTV-51 Film/Television Lab FTV-38 Film/Television Production Project Electives Choose from list of elective courses ____________ 3 3.5 3.5 3 3 1 3 9 Film Production Emphasis Elective Courses (9 units) ___________ FTV 12 History of Film 3 FTV-48 Short Film Production 3 FTV-65 Director’s Art in Filmmaking 3 FTV-68 Story Development Process in the Entertainment Industry 3 FTV-64 Digital Editing Principles and Techniques 3 FTV-66 Advanced Digital Editing 3 FTV-69 Script Supervising for Television and Film 3 FTV-70 Introduction to Final Draft Scriptwriting Software 1 FTV-72 Introduction to Lighting Design for Film and Television 3 FTV-73 Introduction to Pro Tools Digital Audio Recording 3 FTV-74 Production Planning and Management 3 ADM-69 Motion Graphics and Compositing with After Effects 3 12 ADM-68 3D Animation with Maya ADM-71 Adobe Photoshop ENG-38 Introduction to Screenwriting PHO-8 Introduction to Photography THE-5 Theatre Practicum FTV-52 Film/Television Lab FTV-200 Film Television Work Experience 3 3 3 3 3 2 1, 2, 3 or 4 Television Production Emphasis Elective Courses (9 units)________________ FTV-64 Digital Editing Principles and Techniques 3 FTV-66 Advanced Digital Editing 3 FTV-67 Introduction to Video Production 2 FTV-69 Script Supervising for Television and Film 3 FTV-70 Introduction to Final Draft Scriptwriting Software 1 FTV-72 Introduction to Lighting Design for Film and Television 3 FTV-73 Introduction to Pro Tools Digital Audio Recording 3 FTV-74 Production Planning and Management 3 ADM-68 3D Animation with Maya 3 ADM-69 Motion Graphics and Compositing with After Effects 3 ADM-71 Adobe Photoshop 3 JOU-7 Mass Communications 3 JOU-1 Introduction to Journalism 3 THE-5 Theatre Practicum 3 PHO-8 Introduction to Photography 3 FTV-52 Film/Television Lab 2 FTV-200 Film/Television Work Experience 1, 2, 3 or 4 Sound Engineering Emphasis Elective Courses (9 units)__________________ FTV-11 Sound Recording and Reinforcement Techniques or MUS-11 FTV-63 Multimedia Sound Design Techniques FTV-64 Digital Editing Principles and Techniques FTV-66 Advanced Digital Editing FTV-65 Director’s Art in Filmmaking FTV-71 Sound Engineering for Audio in Media FTV-73 Introduction to Pro Tools Digital Audio Recording MUS-8A Introduction to MIDI and Digital Audio FTV-52 Film/Television Lab FTV-200 Film/Television Work Experience 3 3 3 3 3 3 3 3 2 1, 2, 3 or 4 Digital Media/Motion Graphics Emphasis Electives (9 units)_______________ FTV-60 Overview of Digital Media FTV-64 Digital Editing Principles and Techniques FTV-66 Advanced Digital Editing FTV-73 Introduction to Pro Tools Digital Audio Recording FTV-74 Production Planning and Management ADM-68 3D Animation with Maya ADM-69 Motion Graphics and Compositing with After Effects ADM-71 Adobe Photoshop ART-22 Basic Design ART-23 Design and Color 3 3 3 3 3 3 3 3 3 3 13 ART-36 Computer Art ADM-78A Multimedia Construction with Macromedia Director ADM-78B Multimedia Construction with Lingo PHO-8 Introduction to Photography FTV-52 Film/Television Lab FTV-200 Film/Television Work Experience 3 3 3 3 2 1, 2, 3 or 4 Associate of Science Degree The Associate in Science Degree in Film and Television Production will be awarded upon completion of the requirements for the certificate, plus completion of the graduation requirements as described in the catalog, as well as electives totaling 60 units of college work as required for the Associate Degree. 4/2010 E. Student Learning Outcomes Assessment FTV has reported sustained progress in course-based assessments this academic year. All courses currently offered by FTV are in stages of assessment with the data collected and analyzed for more than half of the courses currently offered while the remainder are designed and planned for implementation in the next scheduled offering of the course. F. Collaboration with Other Units including Instructional, Student Services or Administrative Units FTV has continued its collaborative curricular involvement with RSA, now Coil School of the Arts (CSA), for the development of an interdisciplinary media and arts program focused on occupational readiness in the entertainment industry. We believe that the FTV Program has an important role to play in realizing the mission of CSA and we look forward to continued involvement. The discipline’s collaboration with the English Department has been successful in creating paired course and complimentary course options in FTV and the newly approved Film Studies Program. FTV and English were able to forge a logical division of content that enables both disciplines to offer courses that expand and extend student opportunities for learning while respecting discipline boundaries and expertise. This effort has largely been based on the determined efforts of selected faculty. The need still exists for the College policies and procedures to support and guide such collaborative efforts, especially in when academic and career technical disciplines are involved and in the face of budgetary limitations. Other successful collaborations have been forged between FTV and Art, Cosmetology, Applied Digital Media, and Photography. The desire to accomplish these successful collaborations is grounded in the disciplines’ desire to mirror the team working environment evident in today’s media industry required to produce and distribute content across multiple platforms. 14 G. Outreach Activities One of the most successful outreach activities has been a Perkins-funded initiative to introduce students at feeder high schools to FTV’s program. We bring junior and high school media students to the FTV studio for an interactive learning experience under the guidance of advanced RCC FTV students. The experience is an opportunity for teachers and faculty to share curriculum and program information. Students get a positive college experience, meet peer mentors, and experience what the program will be like for them. We have already current students who visited FTV in this program, graduated from high school and enrolled at RCC to pursue a certificate or degree. FTV faculty and students each year take part in the Career Fair at the Riverside Convention Center, interacting with thousands of students, parents and community members to answer questions and promote the program. In addition, FTV has renewed and added articulation agreements with area high schools and media academies. Students in the discipline have developed a reputation for production excellence in the community and are frequently asked to provide production services. Currently, FTV students are producing a living history series for Riverside County Courts; they are recording interviews with all the living County judges to be included on the Court’s website. They participated in the Riverside International Film Festival and produce the RCC FTV Student Film Festival each semester. H. Long Term Major Resource Planning As it has been for every program review since the discipline’s inception, the long term major resource request for FTV continues to be a facility or improved teaching and learning environment. In an ideal world, it will be a space that enables other related disciplines (ADM, PHO) to co-locate to the benefit of curriculum, space and computer lab space. I. Summary FTV Goals and objectives Ensure the FTV Program remains an education and career option at RCC. o Replace retiring faculty members with tenure track positions. o Keep the curriculum lean, flexible and industry-relevant. Develop and maintain a teaching and learning space that is, to the extent possible, and consistent with industry. o Advocate for budgetary considerations that give equipment-based programs a basis for planned replacement of obsolete equipment. o Explore reasonable options for short-term solutions to space issues. o Continue to seek long-term solutions to space issues. 15 Increase the efficiency rating for classes. o Implement strategies with the consult of Institutional Research, e.g. adjust lecture class capacity Increase the number and success of non-traditional students who participate in the program. o Implement outreach to non-traditional students. o Provide Supplemental Instruction Leaders in production classes. The support FTV needs from the College is Continued consideration for space solutions; High priority for replacement of retiring faculty members at the earliest possible time that budgets will accommodate. (Although both full-time faculty members have retired in the most recent round of retirement incentives, they are both committed to ensuring the continued presence and quality of the program.) Consistent support for the Supplemental Instruction Program. The SI Program increases student success. J. Recommendations to the Program Review Committee Leave the data links active even after the Program Review cycle has passed or the document submitted. No additional recommendations; job well done. 16 Appendix Extra data is available at: http://www.rccdfaculty.net/pages/PR_status.htm see Annual Program Review Data 2010. 1. 2. 3. 4. 5. 6. 7. 8. 9. Demographic information (ethnicity, gender, age group, enrollment status) Course Enrollments by time of day offered for each term Counts of sections offered by term Student Retention by course by term. Student Success rates (two measures) by term FTES generated by course and term Weekly Student Contact Hours by course and term Full-Time Equivalent Faculty by course and term Percentages of student enrollments taught by Full-Time and Part-Time faculty for course and term 10. Class enrollment by course and term 11. Grade point averages and grade distributions by course and term 12. Student success rates (two measures) by Demographics by term 13. Degrees and certificates awarded, if applicable Additional information and assistance with data analysis is available upon request. Please fill out a request form from http://academic.rcc.edu/ir/request_form.html 17