MSP Excellence Awards Submission Form
Supplier Diversity 2015
The purpose of the Supplier Diversity award is to recognize suppliers that have demonstrated
outstanding achievements and sustained commitment to diversity by significantly increasing
their annual spend with minority, women, service-disabled veteran owned business in the US,
and/or diversity supplier whose innovative processes or cutting edge solutions resulted in
significant cost savings or revenue to Microsoft.
To be eligible for the MSP Supplier Diversity Award the supplier must meet at least two (2) of
the following criteria:

Developed, implemented and maintained an effective supplier diversity program that
includes Tier 1 or Tier 2 spend reporting with diverse business owners as defined by
US government guidelines.

Demonstrate a consistent pattern of an organizational commitment to the
development and mentoring of diverse suppliers through an established mentorship
program for minority-, women-, and service-disabled-veteran-owned business
enterprises (MWSDVBE) suppliers.

Cultivate and promote supplier diversity initiatives that help establish and foster a
more inclusive base of suppliers in any given category.

A diversity supplier with demonstrated experience in helping to driving Microsoft
revenue growth.

A diversity supplier with documented process efficiencies that resulted in significant
cost savings to Microsoft.

A diversity supplier who helped champion the roll out of an innovative solution or
product on behalf of Microsoft.
MSP Excellence Award Submission Form – 2015 | MSP Office mspinfo@microsoft.com | Page 1
Nomination
* Required Fields
Contact Information
Provide contact details of the individual submitting the form along with contact details of the supplier being nominated and the Microsoft
Business Contact
*Submitted by Name and Email Address
Provide the name and email address of the supplier or MSFT contact
submitting this form
SUSAN PARK,
Creative Director at
Skype
susan.park@skype.net
*Supplier Company Name
MHPV
Provide the name of the supplier being nominated
*Supplier Contact Name, Title, Phone Number
and Email Address
Maggie Hallahan, Founder,
415-441-5300 and
maggie@mhpv.net
Supplier Number(s)
Provide all corresponding supplier numbers
*Short description of Supplier Diversity Program including tier 1 and tier 2 spend (please
include company targeted spend, % of overall procurement spend, etc.).
Provide 100-200 characters describing the supplier diversity spending actual vs. target, % of overall spend, etc.
MHPV, a diversity supplier, is a certified member of Women’s Business Enterprise
National Council (WBENC). Not only is the firm led by a woman, 80 percent of the
company’s employees and freelancers are women. MHPV also hires men from
diverse backgrounds, some of whom are regular contractors.
*Short description of supplier’s organizational commitment to the development and
mentoring of diverse suppliers.
Provide 100-200 characters describing the supplier diversity development and mentoring programs.
MSP Excellence Award Submission Form – 2015 | MSP Office mspinfo@microsoft.com | Page 2
MHPV, a diversity supplier, is a certified member of Women’s Business Enterprise
National Council (WBENC). Not only is the firm led by a woman, 80 percent of its
team are women. Men as well as women from diverse background are employed in
the company. In addition, MHPV is known for its leadership role in creating brand
photography and video for Microsoft products showcasing real people of diversity
that are the current and trend setting demographics. MHPV owner Maggie Hallahan
and her lead team of photographers and videographers train youth through out the
years on various productions.
*Short description of the supplier’s overall goods/services offered to Microsoft
Provide 100-200 characters describing the goods/services offer by the supplier overall to Microsoft.
Project 1/Skype for Business Brand Photography Library: MHPV shot the new
brand photography library for the global product launch for Skype for Business.
Project 2/Bing Brand Photography Library: MHPV shot the photography library for
Bing, providing it with its first brand photos.
*Project Name, Time Frame, Description and Major Milestones
Provide the project name(s), time frame and major milestones of a project completed this fiscal year you wish to
showcase as
your nominate.
Project 1/Skype for Business Brand Photography Library: MHPV shot, edited
and delivered more than 200 photos for the global product launch of Skype for
Business.
Project 2/Brand Photography Library for Bing: MHPV photographer, edited and
delivered more than 200 images for Bing, creating images for the first brand
photography library for bing.
MSP Excellence Award Submission Form – 2015 | MSP Office mspinfo@microsoft.com | Page 3
*Explain in detail how you far exceeded Microsoft’s expectations on this project.
Not just doing a great job or completing all that was asked, but how did you go above and beyond the original asks? How did you overall
impact the business? Provide any necessary or supporting metrics, data, charts, links, results, sample of work, etc.
PROJECT 1 – SKYPE FOR BUSINESS
-Rollout of a new Microsoft product/driving revenue growth: MHPV
collaborated with creative teams at Skype for Business to create the entire set
of images of diversity that are the face of product for its global launch. These
images will be seen by an estimated 200 million+ people. MHPV is a
recognized leader in creating images that showcase the diversity in Microsoft’s
key demographics worldwide, fulfilling the mission of the Microsoft Diversity
Program (headed by program director Fernando Hernandez) as well as the
brand marketing teams involved. MHPV exceeded the teams’ ask through its
innovative approach to casting, using real people from many different ethnic
and multiracial backgrounds as leading figures in images that depict users in
Skype for Business’ four vertical markets. Revenue growth is expected to come
from the product launch, but MHPV’s unique photography enhances the
rollout’s impact by making the Skype for Business message visually more
inclusive, thus increasing receptivity and engagement from the broadest
possible spectrum of users and prospective customers around the globe.
-Supplier Diversity: MHPV is a woman owned business certified by WBENC.
Its crews are 80 percent women. In addition, most of the talent MHPV sources
for its Microsoft projects is minority or multiethnic real people who’ve never
been on camera before; the shoots mark their first paid, production
experiences. In addition, MHPV has mentored many women in the field.
-Cost savings for Skype for Business: MHPV delivered twice as many
photographs as the statement of work stipulated, giving Skype for Business
unlimited licensing of 200+ images for $330,000. A total of 17 locations were
shot over 5 days. The cost for stock with the same rights would have been
$700,000-800,000. With MHPV’s services, Microsoft saved more than 50% of
the costs of stock photography and has exclusive rights to original
photographic assets that can be used for years to come online, in print, social
media and other distribution channels.
-Cost savings for the Microsoft Diversity Program: In addition to brands’
benefits, the images of diversity MHPV has created for Microsoft now help the
Microsoft Diversity Program by providing the program with more than 200
photographs for its use. The diversity program had no budget for photography;
it now has access to assets worth ($330,000) from this shoot alone. This is in
addition to the 175 photos from the Bing shoot that MHPV shot which the
Microsoft Diversity Program is now able to use (the value of those assets is
$200,000). The combined library is now valued at $530,000 (and would have
cost more than $1.1 million to license from a stock library.) In addition, the
Microsoft Diversity Program’s goals of showcasing diversity are now embedded
in the Skype for Business brand (as well as the Bing brand). These images
MSP Excellence Award Submission Form – 2015 | MSP Office mspinfo@microsoft.com | Page 4
show diversity participants in leadership roles and will be integrated in global
marketing campaigns.
-Overcoming challenges: the Skype for Business project had a central,
creative challenge - how to take the existing look and feel of two very different
brands - Skype, marketed to consumers and Lync, targeted to enterprises and combine both into a look and feel for Skype for Business that reflected
both brands’ existing visual brands but that also created something new and
exciting. MHPV went and above and beyond the ask, collaborating with teams
in multiple countries, to create original photographs that met the needs of all
internal stakeholders and creative directors while also putting diversity front
and center. (Neither brand had focused on diversity in its imagery before.)
-Authentic images: the brand photographs are of real-life interactions
featuring diverse, multiracial people (not actors or models) who were familiar
with the industry and the scenes MHPV photographed - the woman in the
quarry scenes is a real geologist, and the woman anthropologist in the
museum scenes is a real anthropologist. For other scenes, MHPV cast to
reflect real life demographics, featuring an African American man as the doctor
and a young Indian woman as the lab director.
-Industry outreach: The shoot featured 17 different locations that can be used
to convey locations throughout the world. Sites range from a world class
science museum’s collection of cultural artifacts to a deaf patient and doctor
interacting in a state of the art hospital with an interpreter over Skype. Some of
the locations used include the California Academy of Sciences, The New
U.C.S.F. Medical Center at Mission Bay, Stevens Creek Quarry and Arrayit Lab
in Silicon Valley.
-Vertical markets: the Skype for Business brand photography library features
images that can be used globally to represent the four major vertical markets
for Skype for Business - retail, education, manufacturing and finance – and due
to the diversity of people featured the images can be used worldwide.
-Diverse industries: casting/locations/wardrobe correctly and consistently
represented each industry
-Variety of screen sizes and devices: the photographs feature a variety of
computers and devices that are consistent with the customer demographic and
demonstrate that users do not have to purchase new computers or have more
powerful devices to use Skype for Business since the product is designed to
work on both old and new devices.
PROJECT 2: BING BRAND PHOTOGRAPHY LIBRARY
-Driving revenue growth: MHPV created more than 200 images in Bing’s first
brand photography library, helping the search engine to broaden its reach and
deepen engagement, especially among users age 10-13. A leader in creating
images that showcase the diversity in Microsoft’s key demographics worldwide,
MHPV helped both brand managers and the diversity group within the
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Microsoft Diversity Program (headed by program director Fernando
Hernandez) cast the broadest possible net by incorporating real people as
talent from many different ethnic and multiracial backgrounds. The Bing brand
gained a visual personality through its new brand photography library showing
diverse, intelligent, lively users.
-Supplier Diversity: MHPV is a woman owned business, certified by WBENC.
Its crews are 80 percent women. In addition, most of the talent MHPV sources
for its Microsoft projects is minority or multiethnic real people who’ve never
been on camera before; the shoots mark their first paid, production
experiences. In addition, MHPV has mentored many women in the field.
-Cost savings for Bing: MHPV delivered twice as many photographs as the
statement of work stipulated, giving Bing unlimited licensing over 200 images
for $200,000. The cost for stock photography with the same rights for use
would have been over $400,000. With MHPV’s services, Microsoft saved 50%
of the costs of stock photography and has exclusive rights to original
photographic assets that can be used for years to come online, in print, social
media and other distribution channels. In addition, the Bing photo library shows
users using Bing on a variety of devices; other product groups at Microsoft
(who market these devices) can use the Bing images, too.
-Cost savings for the Microsoft Diversity Program: In addition to brands’
benefits, the images of diversity MHPV has created for Microsoft now help the
Microsoft Diversity Program by providing the program with more than 200
photographs for its use. The diversity program had no budget for photography;
it now has access to assets worth ($200,000) from this shoot alone. This is in
addition to the 200 photos from the Skype for Business shoot that MHPV shot
which the Microsoft Diversity Program is now able to use (the value of those
assets is $330,000). The combined library is now valued at $530,000 (and
would have cost more than $1.1 million to license from a stock library.) In
addition, the Microsoft Diversity Program’s goals of showcasing diversity are
now embedded in the Bing brand (as well as the Skype for Business brand).
These images show diversity participants in leadership roles and will be
integrated in global marketing campaigns.
-Overcoming challenges: before MHPV was hired, Bing had no brand
photography library and did not showcase its users in photos. Bing did not
present images of diversity. MHPV went and above and beyond the ask to
shoot a brand photography library, exceeding the ask by collaborating with
Bing’s creative team to dig deeper into the youth demographic and portraying
users in this key demographic (age 10-13) in the photo shoot, in addition to
other market segments. Before MHPV’s involvement and collaboration with
Bing’s creative team, this youth demographic was not called out as a prime
target audience. Now it is recognized as a rapidly growing segment to grow.
-Authentic images: the brand photographs are of real-life interactions
featuring diverse, multiracial people (not actors or models) who were familiar
MSP Excellence Award Submission Form – 2015 | MSP Office mspinfo@microsoft.com | Page 6
with the activities and settings in the scenes MHPV photographed.
*Microsoft Business Group Verification of Accuracy and Sign-Off
This section must be completed by the corresponding Microsoft Business Stake Holder who led the above project. The Microsoft Business
Stake Holder must provide 200-400 characters detailing their Business Group verification of accuracy and sign-off including business name,
stakeholder name(s) and email addresses.
Maggie and her team at MHPV have exceeded expectations regarding the quality of the work, the
production logistics and the finding of genuine talent, appropriate locations and other details
necessary for our projects to become a success. In addition, her good communication skills make
working with MHPV pleasant and convenient. Furthermore, Maggie has worked closely with our
business in the past, which gives her the insight to make adequate decisions not only out in the field
but before and after as well. I have verified that the information provided above is accurate.
Andres Pacheco
Art Director
Skype/Microsoft
v-anpac@microsoft.com
MSP Excellence Award Submission Form – 2015 | MSP Office mspinfo@microsoft.com | Page 7
Example images from Skype for Business Brand Library
MSP Excellence Award Submission Form – 2015 | MSP Office mspinfo@microsoft.com | Page 8
Example images from Skype for Bing Brand Library
Upon submission of this completed MSP Excellence Award Submission Form to the MSP Office at
mspinfo@microsoft.com, I validate that I have read and reviewed the above and agree that all information
provided is true and accurate.
MSP Excellence Award Submission Form – 2015 | MSP Office mspinfo@microsoft.com | Page 9