Rachel Collins
Jana Valigura
Marketing Livestock – Day 1
11 a/b. The student explores methods of marketing livestock. The student is expected
to:
A. Compare various methods of marketing livestock; and
B. Describe methods of marketing meat and meat products.
Objectives:
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


Discuss the importance of marketing livestock.
Compare methods of marketing livestock.
Critique methods of marketing livestock.
Create a method of marketing livestock.
Interest Approach: Hand students a different plastic livestock species and different ways
to market them.
Materials: PowerPoint Presentation, Student Computers, Whiteboard, Markers, Posters,
Craft materials
Method 1: Lecture Marketing Livestock and Poultry
Method 2: Lecture Marketing Livestock and Poultry
Method 3: Student Research: Students will research different methods of
marketing
Method 4: Students will create their own marketing plan for their livestock herd
Closure: Review objectives and have students show me their work they have completed
before they leave the classroom. They need to tell me one important fact they have
learned from their research.
Marketing Livestock – Day 2
14 a/b. The student explores methods of marketing livestock. The student is expected
to:
A. Compare various methods of marketing livestock; and
B. Describe methods of marketing meat and meat products.
Objectives:




Critique methods of marketing livestock.
Create a method of marketing livestock.
Illustrate methods of marketing livestock.
Compare methods of marketing livestock.
Interest Approach: Show pictures of different animals marketed throughout different
magazines and websites and determine if they are acceptable.
Materials: PowerPoint Presentation, Student Computers, Whiteboard, Markers, Posters,
Craft materials
Method 1: Review information from previous day
Method 2: Quick touch ups on presentation projects
Method 3: Students will present their projects to the class
Method 4: Students present projects
Closure: Discuss the different group methods as a class and express what you find
important!
Marketing Livestock – Day 3
14 a/b. The student explores methods of marketing livestock. The student is expected
to:
A. Compare various methods of marketing livestock; and
B. Describe methods of marketing meat and meat products.
Objectives:




Identify different meat products.
Discuss the purpose of marketing different meat products.
Analyze different methods of marketing meat products.
Construct a meat marketing product.
Interest Approach: Show students different packaged meats and discuss why their
wrapping matters.
Materials: PowerPoint Presentation, Student Computers, Whiteboard, Markers, Butcher
Paper, Craft materials
Method 1: Discuss the reasoning for marketing products
Method 2: Identify the purposes of wrapping meat to draw the consumer’s eye
Method 3: Student Project – Students will take their animals they had from
previous lesson and select a cut of meat they wish to market and research how
they want to market it.
Method 4: Students work on marketing project.
Closure: Review what the students are working on and have them tell me what their
process is.
Marketing Livestock – Day 4
14 a/b. The student explores methods of marketing livestock. The student is expected
to:
A. Compare various methods of marketing livestock; and
B. Describe methods of marketing meat and meat products.
Objectives:



Construct a meat marketing product.
Justify your marketing product
Discuss why marketing methods are important.
Interest Approach: Show students different packaged meats from the day before and
discuss why they differ.
Materials: PowerPoint Presentation, Student Computers, Whiteboard, Markers, Butcher
Paper, Craft materials
Method 1: Students work on marketing project.
Method 2: Students justify why their product will appeal to the consumer’s eye
Method 3: Students justify
Method 4: Review what we have discussed about marketing meat products
Closure: Students write on an exit ticket what they found most important before they
leave class.