EXTERNALL COMMUNICATION PLAN
OF PLASTiCE PROJECT
The project is being implemented through the
CENTRAL EUROPE programme co-financed by the ERDF.
Contents
1.
INTRODUCTION ............................................................................................................................... 3
2.
ANALYSIS ......................................................................................................................................... 4
PLASTiCE communication challenges .............................................................................................. 4
3.
TARGET AUDIENCE .......................................................................................................................... 6
Indirect target groups - targeted mainly with medial tools ............................................................ 6
Direct target groups –targeted mainly with non- media tools ....................................................... 7
4.
OBJECTIVES OF THE COMMUNICATION .......................................................................................... 8
5.
MESSAGES ..................................................................................................................................... 11
6.
TOOLS & TACTICS .......................................................................................................................... 14
7.
EVALUATION /FEEDBACK .............................................................................................................. 20
Indicators for measuring the success: ........................................................................................... 20
PLASTiCE Communication Plan
2
1. INTRODUCTION
Part of the successful implementation of PLASTiCE project is also systematic, constant and
professional communication of the project. To achieve that an internal communication between
project partners is crucial, since without consistent and clear messages from all project partners the
confusion among target audiences is easily achieved. But to reach these target groups we need
external communication to non-partner stakeholders, the media and to the wider public. The overall
objective of the communication activities is to secure that the project’s key messages reaches all
relevant stakeholders and target groups and foster their commitment to the project and its goals.
The communication plan defines PLASTiCE project key messages and stakeholders relevant to each of
the four participating regions. This communication plan should give guidance to all PLASTiCE project
partners how to organise their communication and dissemination activities, at the right time and
towards the right target audience. Its purpose is to formalize all communication and dissemination
actions planned in the framework of the project, to provide guidelines on the approach and to set
out the key dates related to planned events and actions, to ensure that information is shared with
appropriate audiences on a timely basis and by the most effective means.
In the course of the project, PLASTiCE partners continuously review this plan. This plan is part of WP2
activities. Due to the complexity of the project (large number of partners from four different
countries, heterogeneous group of stakeholders, etc.) the design and implementation of
communication activities become complex as well. To be able to solve this, the communication plan
requires input from the individual project partners since they alone know who needs to be
communicated to in their respective region. The communication plan defines which activities and
audiences are common for most or all project-partners. Project partners updated this plan with their
communication, dissemination activities and specific target groups if existing.
The internal communication between some partners started at a workshop in April 2011, and the
communication plan is completed in September 2011. Since communication is a living thing the plan
will be adapted if the working progress requires it.
The main topics this communication plan is dealing with are:

Defining objectives and expected outcomes of communication activities

Defining target audiences

Defining key messages to be used in all medial communication.

Defining communication tools

The means for evaluating performed communication activities.

Timetable for communication activities, individual activities from project partners, activity
report template, clipping report
PLASTiCE Communication Plan
3
2. ANALYSIS
PLASTiCE communication challenges
The general project objective is “Creating framework conditions for enhancing the development of
the biodegradable plastics market in Central Europe as an innovative test bed for new product
applications in selected industries”. The aim of the partnership is to create conditions for stimulating
interaction between demand and supply on the market for biodegradable plastics in Central
Europe. This process is strictly connected to social acceptance and political framework creation.
Essential for achieving this goal is informing and educating all involved parties about biodegradable
plastics, its benefits for nature, resources and society. For achieving this National Information Points
in Slovenia, Slovakia, Poland and Italy will be established which will create a common information
platform.
A main concern to guarantee the success of project is to inform and involve both the SMEs and
actors of the plastic sector who are not directly linked to the project. Thus, a common
communication strategy on behalf of the project is required in order to assure easy accessible
information provided via various channels to the target groups. With four regional partners it is
especially important to assure consistent information about PLASTiCE also when information is
translated into the different languages. The partnership will establish network of 4 National
information points (NIPs) and use knowledge and tools developed transnationally to promote joint
approach to issues of bio-plastics in their countries.
NIPs will receive input from participating research institutions that will prepare content based on
neutral and unbiased information on biodegradable plastics and their applications. Personnel of NIPs
will be trained throughout the project.
Besides NIPs the PLASTiCE also has to decide which communication channel is most promising for
achieving the indirect target groups such as general public and public bodies. Media communication
promises wide coverage but they are difficult to achieve without big financial resources and besides
that a lot of misleading information was already left in public in past years and people became
confused and suspicious. Also lots of them usually associate plastics with bags and have the opinion
that plastic is something bad. What we need is to educate and inform them of other possibilities of
use as well as about the role of society in this issue. We need to educate them that plastic doesn’t
need to be bad for nature.
PLASTiCE Communication Plan
4
SWOT Analysis
Strengths
 topic concerns almost everybody
 knowledge, reputation of institutions and
key people
 positive business praxis in the area of waste
management (Slopak) as well as in the area
of production of biodegradable materials
(Novamont)
 existing good contacts with stakeholders
 mix of media and non-media channels
 developing
local
NIPs
for
local
communication
Opportunities



Weaknesses
 The lack of interest and confusion among
people
 Unknown material characteristic
 The price of new materials which
discourages people from buying, end-users
from using and producers from producing
 Many people connect plastics mainly with
bags
Threats
New material can be used for many different 
industries (catering, cosmetics, medicine)
and therefore significantly reduce the
quantity of »ordinary« plastic waste
Law on bio waste separation

Higher taxes for non-bio packaging
Table 1: SWOT Analysis
PLASTiCE Communication Plan
5
Producers of "traditional" plastics may begin
the counter publicity which would give the
general attitude of people who are against
everything a priori, lead to nullification of
efforts to communicate
Selling
non-biodegradable
products,
products without certificate under bio label
and at high price
3. TARGET AUDIENCE
With the project communication we aim to reach as many target groups in the value chain as
possible. Some of them we also want to include directly in the project through different testing,
research etc.
Target groups focused are on the one side indirect groups such as public bodies and general society
and on the other side direct target groups, among which are producers of traditional plastic (basic
polymer materials), producers of biodegradable plastics and end-users of these applications as well
as waste management companies.
Indirect target groups - targeted mainly with medial tools
Public bodies
 CE (JTS)
 National Authorities (Ministry for environment, Chambers of commerce, Ministry of economy,
etc.)
 Plastic Associations,
 Environmental agencies
 NGOs
 Related R&D institutes (researchers, scientists)
General public – society
The general public is a very important target group, since they are the ones whose actions (demand,
awareness) can in the longer period also influence the end-user industry and through them the
production of more sustainable types of plastics, particularly biodegradable plastics, and so in the
long term also influence on reaching the critical mass of production. In order to achieve that, one of
the important issues is raising awareness among the general public. Because of some misleading
information that entered the market in recent years (particularly on oxo-degradable plastics that are
being promoted as biodegradable despite no scientific evidence) certain confusion was created and
mistrust was ensued towards the new sustainable materials. Of course this is not encouraging the
use of the new materials and therefore the demand is poor, which causes also low and highly
expensive production.
Therefore the general public needs to receive unbiased information on bio plastics and the benefits
of its use for packaging and other products. Equally important is also that the general public receives
the information on applications and the role of society in waste disposal of biodegradable plastics.
PLASTiCE Communication Plan
6
Direct target groups –targeted mainly with non- media tools
Producers of basic polymer materials and producers of biodegradable plastics in all four countries
The above mentioned target group needs systemic support from R&D institutions in identifying new
basic materials, testing new solutions and meeting industry requirements. They need better
interaction models with potential demand side and also information on end-user expectations. In
order to achieve this information they need unbiased informed end-users willing to enter new
processes based on their conscious decisions. Therefor the main aim of communication is to join the
groups together for better exchange of information and to encourage joint cooperation.
End-user industry
End users among which are food and retail sector and SME converters need to obtain reliable
information about new sustainable plastics and guarantees offered by certificates. For easier decision
making they also need to have best – practise examples that will speed up their decision process
towards the sustainable plastics. Since this target group also has to fulfil certain national and
international standards, they also need to have verified packaging solutions in line with standards
and international norms.
With basically non-media communication we will try to satisfy the needs of this target group and
provide them with needed information as well as try involving them in the project to participate in
elaborating the transnational advisory scheme.
Each project partner should provide LP with the specified list of target groups in their respective
country.
Waste management companies
The last in the value chain but still very important are the waste management companies. They are
actually the ones that make selection on what goes to bio-waste and what not. And if their selection
is not right (for example they remove biodegradable plastic from bio waste and put it together with
other plastic or other waste then the whole work is in vain and has no effect.
PLASTiCE Communication Plan
7
4. OBJECTIVES OF THE COMMUNICATION
The overall aim of the dissemination is to provide the various target groups with high‐quality and
up‐to‐date information about PLASTiCE. Simplicity and consistency are essential to ensure that the
target audience understands and retain the information. This will also ensure transparency in the
implementation of the project. Efficient communication should increase the public awareness about
the project and provide accurate and reliable information and understanding on the opportunities
offered by PLASTiCE.
The specific objectives with all project communication activities is to get in touch with specific target
groups, to inform them, educate them, to give them the needed information for better
understanding the issue of sustainable plastics and to encourage them to take active part in
changing the existing situation towards a more general consumption of biodegradable plastics.
Communication plan will support the realization of project as well as communication goals. In order
to achieve these general objectives the following aims have been formulated:
1.) To raise awareness and positive attitude about biodegradable plastics and its use
With communication activities through different channels we will inform and educate the
targeted audience in order to achieve better understanding of the benefits of using
biodegradable plastics in the long run for nature and society. We will also inform them on
applications and the role of society in waste disposal of biodegradable plastics as well as provide
unbiased information in order to eliminate mistrust towards new solutions because past
misleading information.
2.) To change opinion of end-user industry for easier decision process towards the use of more
sustainable types of plastics, particularly biodegradable plastics and plastics based on
renewable resources
With conferences, meetings, seminars, personal contacts as well as through involving them in
certain activities we will try to provide end–user industry with reliable information about
benefits and characteristics of biodegradable plastics in order to make their decision about using
biodegradable plastics easier.
3.) Encourage support and better cooperation among R&D institutions and industry, and
Intensifying information exchange between research and industry - in the area of testing new
materials and meeting the end-user expectations
With conferences and seminars and specially through their direct involvement in certain
activities we will try to improve the exchange of knowledge between R&D institutions as well as
encourage the support and cooperation of R&D institutions with industry in identifying new basic
materials, testing new solution, having better access to information on new developments in
order to catch up with their activities and initiate new complementary research that answers the
market needs and expectations.
PLASTiCE Communication Plan
8
The following table shows the relationship between different target audience and the expected results of communication to them.
TARGET AUDIENCE
Public bodies : National Authorities
Plastics Associations, Environmental
agencies, NGOs, CE
General public – society
EXPECTED RESULTS FROM COMMUNICATION
TO THIS AUDIENCE
Awareness and a positive attitude towards the project
Support of the project
-
Related R&D institutes
-
Producers of traditional plastic
-
Producers of biodegradable plastics
-
End-user industry
-
Waste management companies
-
Awareness on biodegradable plastic products and positive
attitude towards the project
Awareness on applications and the role of society in waste
disposal of biodegradable plastics
Active participation in promotional activities
Awareness and a positive attitude towards the project
Active participation in project activities, researches
Initiate new complementary research that answers to market
needs and expectations
Active participation in project activities, researches
Participation on events
Initiate collaborative research in line of recommendations set
within project
Participation in project events
Exchange of information
Awareness of and positive attitude towards the project
Active participation in project events, which will enhance the
impact and reliability of the project
Help with preparation of Best – practise examples, case studies
Realizing the benefits of using biodegradable plastic products
and consequentially entering in this projects
Easier decisions for biodegradable plastic products
Awareness of and positive attitude towards the project
Active participation in project events, which will enhance the
impact and reliability of the project
SPECIFIC ORGANISATIONS WITH CONTACT
DETAILS
(Name the contacts in your country)
Table 2: Objectives with communication to different target group
PLASTiCE Communication Plan
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5. MESSAGES
The message communicated depends on the addressed target audience and the objective for this
target group. Therefore the messages communicated had to be modified for every communicative
action. However to maximize the impact of communication a clear massage with the following three
basic massages about the project should be used for all medial communication.
1. The project wants to inform and educate about biodegradable plastics to raise
awareness and achieve changes in opinion towards more generous use of biodegradable
plastics;
2. The project wants to identify and remove the barriers to the faster and more widespread
use of sustainable types of plastics, particularly biodegradable plastics and plastics based
on renewable resources, in CE.
3. With this project we want to intensify the cooperation between research and industry in
the area of biodegradable plastics and so optimize the process from research to
commercialization
To reinforce these key messages we also created a slogan for better recognition of the
project and its key messages:
PLASTICS ALIGNED WITH NATURE
TARGET
AUDIENCE
Public bodies
KNOW NOW
SHOULD KNOW
BASIC MESSAGE
PROOF
Know little about
biodegradable
plastics
Should know the benefits of more
massive usage of it and of its
environmental impact
The project wants to inform and educate about
biodegradable plastics to raise awareness and
achieve changes in opinion towards more generous
use of biodegradable plastics
Support of the project;
Disseminating the knowledge to
municipalities;
General public
Know little about
biodegradable
plastics;
Have
misleading
information;
Know that plastic is
bad for nature;
Should now about the impact their
use of Biodegradable plastic can
have on the environment and on
the future of limited resources for
plastic production (oil)
The projects want to inform and educate about
biodegradable plastics to raise awareness and
achieve changes in opinion towards more generous
use of biodegradable plastics
Positive attitude towards the
project;
Active participation in promotion
activities;
Changing of opinion and behaviour
towards wider use of biodegradable
plastics
Related R&D
institutes
Know little about
research done in
other countries
Don’t
cooperate
with industry
With this project we want to intensify the
cooperation between research and industry in the
area of biodegradable plastics and so optimize the
process from research to commercialization.
Support of the project;
Exchange of information
Participating in project activities;
Taking part in conferences
End-user
industries
Know that it is
expensive
Know little of its
benefits
Should have better access to
scientific knowledge from other
countries and better use of the
existing knowledge;
Should better adapt this knowledge
to
requirements
of
plastic
producers
Should
know
that
using
biodegradable plastics can make
their products more valuable in the
eyes of consumers.
Should know all benefits of using it.
Should know best practises from
other countries.
Support of the project;
Participation and cooperating in
project activities
Producers of
traditional plastic
Know only partial
information
on
biodegradable
The projects want to inform and educate about
biodegradable plastics to raise awareness and
achieve changes in opinion towards more generous
use of biodegradable plastics;
The project wants to identify and remove the
barriers to the faster and more widespread use of
sustainable
types
of
plastics,
particularly
biodegradable plastics and plastics based on
renewable resources, in CE.
With this project we want to intensify the
cooperation between research and industry in the
area of biodegradable plastics and so optimize the
Should know scientific information
about
new
materials
and
information
about
end-user
Support the project; participation
and cooperation in joint R&D
scheme and in Transnational
plastics;
industry needs and expectations;
Should know what it takes to
change production from traditional
to biodegradable plastics.
process from research to commercialization.
advisory scheme;
Taking part at conferences;
Producers of
biodegradable
plastics
Know
about
biodegradable
plastics
Should
know
the
requirements and needs
industry
With this project we want to intensify the
cooperation between research and industry in the
area of biodegradable plastics and so optimize the
process from research to commercialization.
Waste
management
companies
Know
that
biodegradable
plastic is different
when it comes to
recycling
Should know what are the proper
ways to collect and process the
biodegradable plastics
Should be able to differ it from
non- biodegradable plastics
The projects want to inform and educate about
biodegradable plastics to raise awareness and
achieve changes in opinion towards more generous
use of biodegradable plastics;
Support the project; participation
and cooperation in joint R&D
scheme and in Transnational
advisory scheme;
Taking part at conferences;
Cooperation at NIPs;
Education on materials
Positive attitude towards the
project;
Active participation in project
activities
Table 2: Message- Audience matrix
PLASTiCE Communication Plan
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6. TOOLS & TACTICS
In order the message to reach the desired target audience it has to be sent to them through different
communication channels. Below are the tolls for which we believe will have the most impact on the
certain target group.
Media
Press releases, press conferences an TV/Radio coverage
The partnership plans Press releases, press conferences and radio /TV to be done mostly to
accompany important events or conferences in order to keep the public informed about the project
and to encourage future interviews and interest of the media. The press should be informed about
the progress of the project and key results achieved.
Partnership will establish a list of major regional and national media (newspaper, radio, TV) for each
project partner.
Outputs: min 3 press releases/ conferences/TV/Radio coverage,
Responsible partners: all partners
Articles
Articles (commercial, scientific, announcing the project progress or results and outcomes of it,
interviews, case studies, success stories, etc.) will be published in different media (in newspaper,
specialized magazines, journals, professional websites and other relevant media) depending on the
content of an article and the target group aimed.
Target groups we want to reach with it are: SMEs, end-user industry, plastic producers, waste
management companies, scientists, Central Europe, also different policy makers and NGOs and also
general public.
Outputs: 45 articles published
Responsible partner: all partners
Non-media
Information tool kit
For easier understanding of the biodegradable plastics issue and for providing unbiased information
about it the information toolkit will be developed within National information points.
The toolkit will first be developed in English and then translated to other partners languages.
It will also be published on NIPs websites as well as also promoted and disseminated through
different promotion activities within NIPs. It will be presented at 4 events and 5 industry groups.
Outputs: 1 information toolkit produced and translated in 4 languages
Responsible partner: LP- NIC and PP2-Slopak, PP6-Slovak University of Technology in Bratislava, PP9Aster, PP13- Polish Packaging research and Development centre
National Seminar/workshops
To approach certain target groups and discuss strategic issues with industry (end-user industry,
SMEs, plastic producers, waste management companies) and disseminate state of the art concerning
biodegradable plastic solutions national seminars and workshops will be prepared by project
partners. The events will also communicate the preliminary, intermediate and final outputs/results of
the project. All project partners are involved in this process by organising, co-organising or
participating at several events, especially with the goal to upgrade PLASTiCE project at European
level.
Outputs: min. 12 such seminars should be organized through the project time
Responsible partners: all partners
International Conferences
3 international conferences will be organized (launch conference, second international and third
international conference). They will target different target groups.
Launch conference in Italy will raise the awareness on the issue of biodegradable plastics and
promote assumptions for PLASTiCE.
Second conference will be organized in Poland to attract publicity to the idea of using biodegradable
plastics in everyday use.
Third international conference will be organized in Slovenia to promote toolkit, NIPs, and to
encourage publicity to establish links with NIPs.
Outputs: 3 international conferences
Responsible partner: PP9- Aster (IT), PP2- Slopak (SLO), PP13- COBRO (PL), LP-NIC(SLO)
PLASTiCE presentations
In order to introduce the project to different relevant target groups, partners will participate in
events/fairs/gatherings organized by branch organizations and associations through the region. At
least 8 such presentations should be realized during the project time.
For better recognition of the project the PPT template will be produced according to project design
and CE regulations.
Outputs: At least 8 such presentations should be realized during the project time
PLASTiCE Communication Plan
15
Responsible partner: all partners
Direct e-email, phone calls, and Personal contacts/visits
Direct contact can on certain target groups be the most effecting tool. Especially on specific target
groups such as policy makers, industry decision makers, producers, researches. Therefore the
partnership will use this tool if and when eligible to promote the project activities toward a certain
objective.
Outputs: involved key players in project
Responsible partner: all partners
Flyer
A flyer about the project will be developed for easier and more effective dissemination of project
activities. The Flyer will be distributed at events, presentations, published also on main project
webpage.
Outputs: at least 1 flyer developed in English
Responsible partner: LP- NIC
Visual presentation
For better visual presentation of the project some corporate graphic elements will be produced such
as project logo, roll ups, poster, gadgets etc. They will have to be present at all events organized by
the partners.
Responsible partner: LP- NIC
Promotional materials
For projects better recognition we will also produce some promotional material which will be
distributed at conferences, events and through different promotional activities and on NIPs. All
promotional material will carry the obligatory logos as well as the project logo and if possible also the
web site address.
Responsible partner: all partners
Promotions
PLASTiCE Communication Plan
16
Different promotions in combination with other related partner activities will be performed to
promote the project PLASTiCE and is goals to wider public (e.g. promoting new materials, ways of
usage, promoting biodegrability itself, etc.)
Outputs: at least three different promotions during the entire project period.
Responsible partner: Lead partner in cooperation with all partners
Online
Main project website
The project website www.PLASTiCE.org is one of the core communication tools. The official site
contains information about the project activities, project partners, provides downloads of project
flyers and NIPs communication materials as well as presentations. It also provides press material and
for better understanding of the terminology it also has FAQ and glossary of terms.
The website also has a subsection for announcing news and events and all relevant information
about project and its activities.
It also has a closed section for PLASTiCE Partners providing different partnership documents for
download, such as minutes of meetings.
In the first months the temporary website with basic information will be established and by the end
of the first period the proper website will be set up.
Outputs: 1 main project website in English developed, constant update of the website
Responsible partner: Lead partner in cooperation with all partners
Websites National information points
This websites will give all information on activities of NIPs, as well as all information regarding the
biodegradable plastics for industry and wider public. They should run as »one-stop shop« for
information connected to biodegradable plastics
Outputs: information on 4 websites - the project partners running the NIPs integrate information on
the project and from the information toolkit in their websites in national language
Responsible partner: LP- NIC and PP2-Slopak, PP6-Slovak University of Technology in Bratislava, PP9Aster, PP13- Polish Packaging research and Development centre
Project partners subpages
For better dissemination of the project and in order to reach as many targeted groups and spread the
word about it as wide as possible, some project partners will develop a subpage within their
PLASTiCE Communication Plan
17
corporate pages shortly describing the project and link the site to main project site
www.PLASTiCE.org.
Outputs: 5 subpages developed
Responsible partner: PP2-Slopak, PP4-Mercator, PP6-Slovak University of Technology in Bratislava,
PP9-Aster, PP13- Polish Packaging research and Development centre
Corporate design
A corporate design – including the PLASTiCE logo – is developed at the beginning of project. This
allows easy recognition of any PLASTiCE project material. While preparing the promotional material
all partners should respect this corporate design.
The project website, flyers, brochures, roll‐ups and a PPT, word and xls templates follow the
corporate design requirements. Furthermore, everything published under PLASTiCE has to use some
basic themes of the corporate design, such as the colours, the character and logo.
All main publicity material, such as the presentation, flyer, roll up or the poster series is first
developed in English. The Regional Partners then if deemed necessary translate the content into
their national languages. The PP responsible provides a design template for the respective output;
Tools and materials planned for the NIPs will benefit of the corporate design also. They should
include, among others:
 content on biodegradable plastics for media
 website and events
 presentation of case studies
 meetings and events
 promotion and dissemination project tools
 On-line information toolkit.
The following table shows the use of different tools and tactics on different target group for
achieving the maximum impact.
PLASTiCE Communication Plan
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TOOL\TARGET
AUDIENCE
Media activities
Articles
Information
Toolkit
National
seminars/events
International
conference
PLASTiCE
presentations
Direct contact
Flyers
Visual
presentation
Promotion
materials
Promotions
Main project
website
NIPs websites
Partners
subpages
PUBLIC
BODIES
GENERAL
PUBLIC
R&D
INSTITUTES
PLASTIC
PRODUCERS
END-USER
INDUSTRY
WASTE
MAN.
COMP
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Table 4: Tools used for different target group
PLASTiCE Communication Plan
19
7. EVALUATION /FEEDBACK
In order to see if the communication is bringing the desired success the project partners should
constantly report on their communication and dissemination activities. The responsible person by
project partner will report to LP after every executed activity with the prepared report template.
To evaluate how well the different communication activities and tools worked we will use the
qualitative measures (e.g. surveys between participants on events and promotional activities) and
also the following indicators:
Outreach to selected target groups:
- Number of contacts in targeted group addressed
Media contact:
- No. of press releases sent to media
- No. of press articles (mentioning the project)
- No. of TV/radio coverage
- No of people potentially reached by press and media coverage
Websites:
- website updated during reporting period
- No. of websites visits
Publications/press materials
- No. of publications produced (invitation, brochure, flyers, posters)
- No of other tools produced (e.g. multimedia)
- No. of publications distributed
Events/conferences:
- No of participants invited/attended
- No. of events organized
- No of journalist invited /attended
- No of press reports on the event
- No of visible participation at other events (presentation and/or stand)
PLASTiCE Communication Plan
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8. LONG TERM WORK PLAN
2011
COMMUNICATION ACTIVITY SPECIFICATION
PROJECT PARTNER
RESPONSIBLE
Media
a l l project pa rtners
Media package
to a ccompa ny bi gger events
prea pa ra tion of one medi a
pa cka ge i n Engl i s h
Media list
l i s t of medi a contacts
a l l project pa rtners
Articles
45 a rticl es publ i s hed
one l ogo a nd ba s i c l ogo s tanda rs
devel oped
a l l project pa rtners
one webs i te i n engl i s h devel oped
regul a r upda tes /a t l ea s t twi ce a
month
LP
Logo
Website
Website update
Websiet NIPs
Websites NIPs update
Information tollkit
partners subpages
LP
LP
LP
4 webs i tes devel oped
LP, PP2, PP6, PP9, PP13
regul a r upda tes /a t l ea s t once a
month
LP, PP2, PP6, PP9, PP13
1 i nforma tion tool ki t produced a nd
tra ns l a ted i n 4 l a ngua ges
LP, PP2, PP6, PP9, PP13
5 s ubpa ges devel oped
regul a r upda te /a t l ea s t twi ce per
peri od
PP2, PP4, PP6, PP9, PP13
mi n. 12 s emi na rs
a l l project pa rtners
International conferences
3 conferences orga ni zed
PP2, PP9, PP13, LP
PLASTiCE presentations
a t l ea s t 8 pres entations
a l l project pa rtners
direct contact /email/visit
when el i gi bl e
a t l ea s t one of ea ch a ppl i ca tions
produced
a l l project pa rtners
partners subpages update
National seminars/
workshops
info material
PP2, PP4, PP6, PP9, PP13
LP
A M J
J
2012
A S O N D J
F
M A M J
J
A S
O N D J
F
M A M J
J
2014
A S
O N D J
F M A
- - x - - - - - - - - - - - - - - - - - - - - - - - - - - - - - x x x x - - - - - - - - - - - - - - - - - - - - - - - - - - - - x x x
x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x
x x x
x x x x x x
x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x
x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x
x x x
x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x
x
x
x
x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x
x x x - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - on demand
Table 4: Long term work plan
2103
9. DETAILED WORK PLAN
2011
SPECIFY COMMUNICATION
ACTIVITY
TARGET AUDIENCE
PROJECT PARTNER
RESPONSIBLE
A M J
J
2012
A S
O N D J
F
Media
Articles
Websiet NIPs
Websites NIPs update
Information tollkit
partners subpages
partners subpages update
National seminars/
workshops
International conferences
PLASTiCE presentations
direct contact /email/visit
promotions
Each project partner should fill in its communication activities:
-
Activity type (event, promotion, presentation, flyer distribution, etc)
Target audience (public bodies, general public, R&D, End-user industry, etc.)
Time of activity (month, year).
PLASTiCE Communication Plan
22
M A M J
J
2103
A S
O N D J
F
M A M J
J
2014
A S
O N D J
F
M A