254-258 Goswell Road, London EC1V 7EB
Tel: +44 (0)20 7253 0001
Web: www.internationalmedicalcorps.org.uk
Role Description
JOB TITLE:
LOCATION:
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Media Relations & Brand Manager
Central London
Resource Development & Communications
Director of Resource Development & Communications
Press & Media Officer
November 2015
Permanent (After 3 months’ probation period)
BACKGROUND
International Medical Corps UK is a global humanitarian organisation saving and rebuilding lives through health care,
training and community development. International Medical Corps UK works alongside International Medical Corps
Worldwide, responding to humanitarian emergencies and communities afflicted by conflict, poverty and natural
disaster in more than 20 countries around the world.
International Medical Corps UK is moving into an exciting time of expansion, looking to dramatically increase its
unrestricted private fundraising, scale up the funds raised, expand partnerships and relationships across the new
website and online channels as a key means to increase awareness of the organisation across the UK and Europe. To
do this; International Medical Corps UK have embarked on an ambitious strategy to grow public awareness, high profile
coverage and high value fundraising to hit ambitious targets for growth.
The Resource Development & Communications Team leads the International Medical Corps UK engagement with
private fundraising, media relationships and marketing campaigns across the UK and Europe as well as raising
awareness, general outward facing communication and brand. The team is responsible for raising both income and
public and media awareness of International Medical Corps UK’s work and brand.
PURPOSE OF THE ROLE
To manage International Medical Corps UK Media & PR Relations function and play an integral part of International
Medical Corps UK Resource Development & Communications team. Specifically, this will involve:
 Establish International Medical Corps UK as the 'go-to' authority on issues relating to emergency response and
other elements of our lifesaving work, helping us become the leading point of contact and spokesperson for the
media
 Meet or exceed an agreed annual reach and brand goal for International Medical Corps UK, ensuring global brand
guidelines are adhered
 Gather engaging content and write copy for a defined target audience to support marketing and fundraising.
 Build working relationships & partnerships, within the media including print, radio, TV and online in the UK and
across Europe as well as, other potential partners and among both key leadership and International Medical Corps
UK staff.
KEY RESULTS AREAS (PRIMARY ROLES AND RESPONSIBILITIES)
Media development, implementation & evaluation
 Plan, develop and implement a pro-active PR & media component to support the organisations objectives, as part
of an overall Resource Development & Communications strategy
 Routinely identify media & PR relations opportunities and pproactively pitch potential stories to news media and
publications to continuously ensure International Medical Corps UK is visible to the defined target audience.
 Respond quickly to breaking news across a range of media outlets and relevant subjects as well as identify matters
on which International Medical Corps UK should comment or take action
254-258 Goswell Road, London EC1V 7EB
Tel: +44 (0)20 7253 0001
Web: www.internationalmedicalcorps.org.uk
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Develop an International Medical Corps UK overview of the external media environment (UK and Europe) and an
understanding of how best to target Media & PR Relations efforts
Monitor coverage and news on a daily basis and share relevant news stories with the relevant teams within
International Medical Corps UK
Offer support and advice where appropriate on media plans, techniques and tone, to the Director of Resource
Development & Communications, Senior Management Team and colleagues across the organisation
Work with the Director to advise how the organisation will develop awareness channels in the future, and
appropriate levels of coverage based on strategic plan produced.
Planning & production
 Manage the media relations function delivering efficient working practices, including work flow planning,
reporting and evaluation
 Manage the internal approval process for media releases, comments etc. with the Director of Resource
Development & Communications
 Plan and deliver media and PR campaigns based on themes and issues of relevance to the organisation, globally
and regionally.
 Play a proactive role in anticipating, preparing for and implementing responses to crisis situations, or other
situations where there is risk of damage to our reputation or staff security or wellbeing
 Work with Operations and technical teams to determine media, PR and communications commitments included
in proposals to institutional funders. Track and ensure timely and high quality delivery against those commitments.
 Work closely with field teams throughout the organisation to develop and implement media plans, providing
media relations support
Relationships & partnerships
 Raise awareness of International Medical Corps UK through promoting our work and aims by proving
comprehensive media relations support for key stakeholders and to deliver first class media relations service to
journalists and other media representatives through a sector leading press office function.
 Build and cultivate robust relationships with key international, national & regional journalists to help sell-in stories
across all platforms, including the sector press
 Play a proactive role in seeking, securing and monitoring media partnerships to further raise awareness
 Seek out opportunities in the media for celebrity supporters, ambassadors and experts that highlight their
involvement with the organisation
 Represent our work externally at a senior level, actively networking and working with external PR contacts to build
and strengthen priority relationships
Stories & brand
 Proactively identify International Medical Corps stories to demonstrate impact, including the stories of volunteers,
beneficiaries and staff to demonstrate the impact of our life saving work
 Gather written, photographs, video and audio stories from the field
 Strengthen and deliver the process for gathering and utilizing stories, photos and videos from the field and ways
to push out content to internal and external audiences.
 Deal sensitively with people who have been affected by crisis, in order to create a platform for them to tell their
story in the media. Advise and support others in telling their stories to the media
 Ensure the delivery of consistent messaging and brand management throughout all external communications and
collateral.
254-258 Goswell Road, London EC1V 7EB
Tel: +44 (0)20 7253 0001
Web: www.internationalmedicalcorps.org.uk
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Produce high quality media releases, statements, articles, briefing materials and features material as well as other
relevant content as required.
Working with other Resource Development & Communications team members
 Actively participate and contribute to the development and implement of the fundraising, digital/marketing
functions as part of the Resource Development & Communications unit senior management team.
 Jointly develop, implement and monitor Resource Development & Communication unit wide campaigns
 Assist the Director of Resource Development & Communications in planning and budgeting for the
communications function
Support to key leadership and International Medical Corps Staff
 Brief and advise senior staff and external spokespeople i.e. staff from the field undertaking media interviews
 Seek out opportunities for field staff visiting International Medical Corps UK to talk about the work through media
interviews or events
 Alongside the Director guide, develop and coach key staff and leadership in public speaking and talking to the
media
 Support Communications and Resource Development-US, as required.
Other Tasks
 Perform such other responsibilities as may be required from time to time in order to ensure the smooth running
of the team, the senior management team, cross departmental teams, the department and the organisation as a
whole
 Provide the out of hours press office function (this will include the evenings on the days of work and alternate
weekends).
PERSON SPECIFRICATION
1. Must have at least relevant Bachelor’s Degree
2. Relevant management experience of media, PR, communications function
3. Extensive experience of selling-in stories to the national and regional media in a highly confident manner and
building relationships with journalists
4. Experience and understanding in gathering content and the challenges within an NGO healthcare environment
and international emergency response with the ability to be creative about the development of stories, comment
and media activity
5. Solid experience & proven track record of delivering high profile media results
6. Excellent interpersonal, communication and presentation skills, including the presence to deal effectively with
diverse constituencies including key leadership and staff in the field
7. Strong media contacts across UK and Europe
8. Ability to develop trust and strong collaborative working relationships
9. Highly motivated, results orientated self-starter with a focused professional approach as well as the drive and
commitment to set and achieve challenging goals
10. Excellent writing skills, including the ability to inspire and persuade, communicate clearly and concisely, and
formulate messages in an engaging way
11. Excellent project management skills, including the ability to work to tight, competing deadlines
12. Strong analytical skills and excellent attention to detail
13. Desirable experience of working with celebrities, charity ambassadors and corporate partners
254-258 Goswell Road, London EC1V 7EB
Tel: +44 (0)20 7253 0001
Web: www.internationalmedicalcorps.org.uk
14. A self-starter with the ability to build systems that will have a long-term impact on the organization. Must have an
entrepreneurial and creative approach to problem-solving, and the ability to take advantage of emerging
opportunities
15. A high level of energy, self-confidence, and a positive “can-do” attitude are essential, as is humility;
16. An individual of unquestionable integrity whose professional and personal conduct reflects International Medical
Corps UK values. Embrace our corporate values, mission and vision in everything we do
17. Be willing to travel during the course of your duties with possible overnight stays away from home.
CLOSING DATE
5pm GMT, Saturday 14th November 2015
HOW TO APPLY
Candidates who meet the specifications set out above and can prove they have the right to work in the UK should
apply at hr-uk@internationalmedicalcorps.org.uk or by post to Human Resources 254-258 Goswell Road, London,
EC1V 7EB. Application should include CV and cover letter stating why you are interested in the role.
This job description is subject to review to ensure that it truly reflects the strategic direction requirements of
International Medical Corps UK.