Questionnaire Design and Implementation for Web Surveys
Presented by Dr Pamela Campanelli, CStat, CSci
on 30 September 2015
Venue
Course
Summary
Learning
Outcomes
Topics
Covered
The Royal Statistical Society, 12 Errol Street, London, EC1Y 8LX
Nearest Tubes: Moorgate, Old Street, Barbican, Liverpool Street
The first screen of your web survey can make or break your study (Dillman et al 2009). This
course is about how to create a visually effective respondent friendly web questionnaire and how to
implement it in an optimal way. The course also covers general principles of questionnaire design
which apply to web surveys and the unique aspects of web surveys (both the advantages and
disadvantages). Note that although some guidelines are given for web platform software choices,
the main focus of the course in on questionnaire design and other implementation aspects of web
surveys rather than the software.
After this course, participants should
 Have a greater awareness of the different aspects involved in writing good survey questions
and questionnaires for the web
 Have the knowledge to be able to write their own high quality web survey questionnaires
 Have the knowledge to implement their own web survey effectively
 Have the tools to critique existing web survey questionnaires and implementation plans
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Fundamental principles of questionnaire design which apply to web surveys
What is unique about Web surveys?
The importance of visual layout
Specific web decisions
Web survey implementation
Programming, hosting and software
Target
Audience
Anyone interested in creating or critiquing a web survey.
Knowledge
Assumed
This course is suitable for people new to questionnaire design and quantitative survey research as
well as those who have experience and would like to brush up on the latest thinking.
Course
Format
This course includes lectures, interactive examples, and 2 workshop sessions in which participants
work in small breakout groups.
Registration starts at 09.00 with the course running from 09.30 until 16.30.
Delegate
Feedback
“The instructor was fabulous – her knowledge and enthusiasm for the topic was apparent.”
“I found the course thoroughly enjoyable and very informative.”
“I was extremely impressed by the instructor’s knowledge and experience of survey design”.
“I really enjoyed it and it will have an immediate effect in my job”
Registration before 19 August 2015
Registration on / after 19 August 2015
Fees
(including
VAT)
Fellow paying standard subscription
CStat also MIS, FIS & GradStat
Fellow paying concessionary subscription *
Student or eStudent Member
Non Member
£354
£330
£234
£378
£454
Fellow paying standard subscription
CStat also MIS, FIS & GradStat
Fellow paying concessionary subscription *
Student or eStudent Member
Non Member
Contact
Sarah Barker, Royal Statistical Society, 12 Errol Street, London EC1Y 8LX.
Tel: +44 (0)20 7614 3915 Email: courses@rss.org.uk Fax: +44 (0)20 7614 3905
* applies to Fellows who are students, recent graduates or resident in an economically developing area
£414
£390
£270
£438
£514
REGISTRATION FORM
QUESTIONNAIRE DESIGN AND IMPLEMENTATION FOR WEB SURVEYS – 30 SEPTEMBER 2015
PLEASE USE ONE FORM PER PERSON. Completed forms may be faxed to + 44 (0)20 7614 3905
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COURSE FEES (including VAT @ 20%): Includes full course notes, tea/coffee and lunch
Please tick the appropriate box below:
Registration before 19 August 2015
Registration on or after 19 August 2015
 £354.00 (Fellow paying standard subscription)
 £414.00 (Fellow paying standard subscription)
 £330.00 (CStat, MIS, FIS and GradStat)
 £390.00 (CStat, MIS, FIS and GradStat)
 £234.00 (Fellow paying concessionary subscription)
 £270.00 (Fellow paying concessionary subscription)
 £378.00 (Student or eStudent member)
 £438.00 (Student or eStudent member)
 £454.00 (Non Member)
 £514.00 (Non Member)
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 For cancellations made between one month and 2 weeks in advance – 50% refund (less £20 admin charge)
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Please return
completed form to:
Sarah Barker, Royal Statistical Society, 12 Errol Street, London EC1Y 8LX, UK
Tel: +44 (0)20 7614 3915
Email: courses@rss.org.uk
Fax: +44 (0)20 7614 3905