2011 Webinar Schedule
AS OF 10/5/12
For Entering (new) Stations
Date & Time
Thurs. Feb. 2,
2012
1 pm ET
Thurs. Feb 23,
2012
4 pm ET
Title
Lessons from LFP Station Managers
Who should attend: “Entering/New” Station
Managers and interested work team members
(This session is now available in recorded format at the registration link below)
Recording link: http://events.meetingbridge.com/Register/?
06123280554
A Tour of the MGI Website
Who should attend: “Entering/New” Station
Managers and interested work team members
(This session is now available in recorded format at the registration link below)
Recording link: http://events.meetingbridge.com/Register/?
06123282777
Description
Forty-nine station managers have participated in
LFP thus far and they’ve all learned how important a strong major gifts program is to their station’s long-term success. During this webinar, hear from two of the best. This orientation session will help entering GM’s understand the implications and benefits of LFP participation.
Expect to hear the words “transformational and culture shift” in the course of the conversation!
Speakers:
Steve Ramsey, GM, KBCS
Cephas Bowles, CEO, WBGO.
The Major Giving Initiative Website, generously funded by CPB, is a rich and complete resource for stations initiating or trying to improve their major giving programs. Compiling the best practices from experts as well as station experiences, this website is sure to be an important resource as you move your efforts forward. Deb Turner, Exec.
Dir. of the Leadership for Philanthropy project will give you a guided tour of the site.
Speaker: Deb Turner, Exec. Dir., LFP
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Date & Time
March 6, 2012
2:00 pm ET
Title
Making the Case for Transformative
Gifts – Lessons from a Station
Resource Group/DEI Project – Part 1
Description
The bigger and more frequent our “asks” for philanthropic gifts, the more we want to be certain we have a strong, compelling case for support. How do we build such a case?
March 13, 2012
2:00 pm ET
(Note: This is Part 1 of a two part webinar and is for stations of all formats.)
Who should attend: All LFP Station Managers and interested work team members
(This session is now available in recorded format at the registration link below)
Recording link: http://events.meetingbridge.com/Register/?061
23286083
Making the Case for Transformative
Gifts – Lessons from a Station
Resource Group/DEI Project – Part 2
(Note: This is Part 2 of a two part webinar and is oriented toward news stations)
The Station Resource Group, in partnership with
DEI and with funding from CPB, recently took a deep dive into case development that produced some unexpected twists and turns. SRG’s Tom
Thomas and Terry Clifford will offer the inside scoop on their planning, research, and message testing – the ah-hah moments and the final conclusions.
Part 1 description: For stations of all formats.
Learn about the SRG/DEI project, the kind of process they used, how and why they turned to an outside facilitator to help them understand public radio’s place in the community, and why you need local voices to inform your case.
Part 2 description: For news stations. Curious about what makes and effective case for journalism? The focus of the SRG/DEI project was investments in local news. Tom and Terry will share the specifics they learned about how donors see the role of public radio in meeting the information needs of local communities.
Who should attend: All LFP Station Managers and interested work team members
(This session will be recorded)
Recording link: http://events.meetingbridge.com/Register/?061
23286140
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Date & Time
April 12, 2012
1:00 pm ET
April 12, 2012
3:00 pm ET
Tues. May 8,
2012
3:00-4:30 pm
ET
Title
Mid-project GM check in
Who should attend: For GM’s only – from the entering/new station group
(This session will be recorded and available upon request only)
Registration link: https://events.meetingbridge.com/Register/?06
123294291
Mid-project GM check in
Who should attend: For GM’s only – from the continuing/year 2 group
Registration link: https://events.meetingbridge.com/Register/?06
123294348
The Donor Centered Board…how your Board can become a fundraising powerhouse.
Note: This session will not be recorded. Plan to listen live as scheduled.
Who should attend: Leadership volunteers, board members, advisory board members, station managers and any staff working with board members
Description
FOR CEO'S/GM'S ONLY. GM’s will share experiences thus far in the project. Learn from your colleagues and get an update on their progress as well. We'll go around the virtual table and ask for everyone's input on the following 3 questions:
1. What's the status of project participation at this point? What are the major components of your work plan?
2. Tell us one success story. It doesn't have to be about a gift received or solicited, but can be about anything related to your participation in the project.
3. Tell us one barrier to progress/success.
FOR CEO'S/GM'S ONLY. GM’s will share experiences thus far in the project. Learn from your colleagues and get an update on their progress as well. We'll go around the virtual table and ask for everyone's input on the following 3 questions:
1. What's the status of project participation at this point? What are the major components of your work plan?
2. Tell us one success story. It doesn't have to be about a gift received or solicited, but can be about anything related to your participation in the project.
3. Tell us one barrier to progress/success.
Boards are vital to fundraising, but fundraising is just one of their many responsibilities. The Donor-
Centered Board features tested strategies that capitalize on Leadership Volunteers' influence with donors while respecting the fact that their time is limited. Based on over ten years of research with thousands of donors, The Donor-
Centered Board helps volunteers raise more money by following donors' simple but highly effective recommendations.
Speaker: Penelope Burk, founder of Cygnus
Applied Research and respected researcher, author and fundraiser.
Not to be missed!
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Date & Time
Wed, Sept. 12,
2012
3:00 pm – 4:30 pm ET
Wed., Sept. 26,
2012
2:00 pm – 3:00 pm ET
Title
Fundraising Ethics: Dilemmas and
What to do About Them
(This session will be recorded)
Who should attend: All LFP Station Managers and interested work team members
Registration link: https://events.meetingbridge.com/Register/?
EventCode=06123313728
This webinar is being made available to ALL public radio stations as a benefit of the LFP project.
Fundraising Ethics and Your Station:
What every station leader needs to know about building and sustaining the public’s trust
(This session will be recorded)
Who should attend: All Station Managers and interested work team members including leadership volunteers
Registration link: https://events.meetingbridge.com/Register/?
EventCode=06123313842
This webinar is being made available to ALL public radio stations as a benefit of the LFP project.
Description
People give to people, and often we find ourselves having to walk a thin line between a station's strategic priority, what is in the best interest of the station, and how donors intend to make their contributions to address your priorities. In ethical fundraising, decisions are seldom black or white, and are most often “grey" issues with which your station should be ready to deal.
In this webinar, participants are invited to engage in a dialogue on ethical fundraising challenges and how to handle them. The webinar will include a brief overview of select AFP Standards, and three case studies will be discussed.
Presenter: Walt Gillette, ACFRE, Director of
Development, WAMU 88.5, Washington, DC
Public media is one of the most trusted institutions in the country. Stewarding this trust is an important role for all those working in public media and should not be taken lightly. In this webinar, DEI President, Doug Eichten, and LFP
Executive Director, Deb Turner, will discuss ways to build and sustain an ethical culture at a station.
Using DEI’s new Guidelines for Ethical Fundraising in Public Media as a guide, the presenters will identify the role of leaders and managers in this process and give ideas for policy development, training, and getting staff buy-in and involvement.
Presenters:

Doug Eichten, President, DEI

Deb Turner, Exec. Dir., Leadership for
Philanthropy
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Date & Time
Thurs. October
25, 2012
3:00 pm – 4:00 pm
Title
Engaging Board Members in
Fundraising: Research from the Non-
Profit Research Collaborative
(This session will be recorded)
Who should attend: All Station Managers and interested work team members including leadership volunteers
Registration link: TBD
This webinar is being made available to ALL public radio stations as a benefit of the LFP project.
Description
People give to people – so it makes sense to engage board members in fundraising. But does it really work for all types of organizations? And are all types of possible engagement the same?
Recent research by the Nonprofit Research
Collaborative suggests that there are some methods of board engagement that work best for smaller organizations, and others that work best for the largest charities. This session will show what works for which type of charity and why.
Our presenter will also discuss how to apply these findings and how to work with individual board members who might (or might not) feel comfortable moving ahead.
Presenter: Melissa S. Brown, who led the
Nonprofit Research Collaborative’s study. Ms.
Brown is a highly-rated instructor with The Fund
Raising School at Indiana University’s Center on
Philanthropy and receives high marks on presentations she makes on other topics related to charitable giving. She has nearly 25 years of experience in the nonprofit sector, including in fundraising for the arts, social services, higher education, and health. Before opening her own firm in 2011, Ms. Brown served for 10 years as the managing editor of Giving USA.
Requirements: Webinars are a required component of project participation. Station Work Teams are required to attend at
least 3 of the topic-based webinars and we strongly suggest you attend all scheduled events. Webinars will be recorded and available for viewing/listening within a week after the scheduled event unless otherwise noted.
Who should attend: Noted individually on each session.
Connecting to the Webinar: Invitations to each webinar will be issued to all members of your station work teams the week prior to the event and will include instructions on registering for and connecting to the webinar. Feel free to share these invitations with other staff and volunteers that might benefit from the subject matter.
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