TEMPLATE PRESS RELEASE

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TEMPLATE PRESS RELEASE

Copy the press release below, filling in the gaps with your details, and send it to the news desk of your local daily paper ideally one - two weeks before you plan on taking on the Live Below the Line challenge. Send the press release to your local radio station addressed to the news editor. This will generate publicity for both Live Below the Line and support for Save the Children.

[Insert Date] Local [INSERT LOCATION / MAN / WOMAN / GROUP] lives on £1 a day for 5 days in support of Save the Children

[Insert your name/group and age] from [insert location] is taking on a challenge to spend no more than £1 a day on food and drink for 5 days to raise money for Save the Children to help millions of children around the world who live in extreme poverty and survive on just £1 each day for most of their lives. Now in its fifth year, Live Below the Line raises funds and awareness for the world’s poorest children and families. This year’s campaign will take place from 27th April – 1st May 2015 with people across the UK being sponsored to live on just £1 a day Through [insert your name/group] taking on the challenge on [insert challenge date], Save the Children will reach more children and their families living in poverty around the world, providing children with vital access to food, healthcare and education. Families, workplaces, schools and university groups can also take part in the challenge together by signing up as a team at www.livebelowtheline.com/uk/partner/savethechildren The 5 day challenge can either be completed during the official challenge week of 27th April – 1st May, or by alternatively picking another 5 days to take part up until the end of June. [Insert name] said: “I’m really delighted to be raising funds for such a worthwhile cause. Across the world, Save the Children are delivering life-saving aid; providing clean water, running vaccination programmes and helping to give children an education. I know the money I raise during my 5 days of eating on the poverty line really can make a difference.

While a little daunted by the task ahead [personalise], I really hope to raise lots of cash and hope the local community will come together to support me!" [Insert details of how local residents can support e.g. include your personal justgiving page and the Live Below the Line Save the https://www.livebelowtheline.com/uk/partner/savethechildren] Children landing page: For more information on Save the Children, visit www.savethechildren.org.uk

- Ends -

Notes to Editors:

About Live Below the Line: Live Below the Line currently takes place in six countries – the UK, the USA, New Zealand, Canada, Columbia and Australia. It challenges people to live below the poverty line for 5 days each year, and use their experiences to create conversations and raise awareness of the issue of extreme poverty. £5, 5 days to End Extreme Poverty. Participants can choose to take the challenge any consecutive 5 days from March until June, the main campaign week is Monday 27th April – Friday 1st May 2015. About Save the Children; Save the Children works in more than 120 countries. We save children's lives. We fight for their rights. We help them fulfil their potential. www.savethechildren.org.uk

How your money helps: Every donation counts. No matter how much or how little you give, it makes a real difference to the children who need it most. In the UK: £25 raised could provide a selection of books or an educational toy for a child £120 will provide a cot so that a newborn baby has a safe place to sleep Around the world: £3 will buy a mosquito net for a child in South Sudan £12 could pay for a child to be vaccinated in Sierra Leone £150 could pay for a nurse for a month in India

For more information about Save the Children’s, please visit the website www.savethechildren.org.uk

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