Experimental Design

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Validity and Reliability
Validity and Reliability
Illustration of Types of
Evidence of Validity (Figure 8.1)
Reliability and Validity
8.2)
(Figure
Reliability of Measurement
(Figure 8.3)
Methods of Checking Validity
and Reliability (Table 8.2)
Validity (“Truthfulness”)
Method
Procedure
Content-related evidence
Criterion-related evidence
Construct-related evidence
Expert judgment
Relate to another measure of the same variable
Assess evidence on predictions made from theory
Reliability (“Consistency”)
Method
Content
Time Interval
Procedure
Test-retest
Equivalent forms
Equivalent forms/retest
Identical
Different
Different
Varies
None
Varies
Internal consistency
Different
None
Observer agreement
Identical
None
Give identical instrument twice
Give two forms of instrument
Give two forms of instrument, with
time interval between
Divide instrument into halves and
score each or use KR
Compare scores obtained by two or
more observers
Reliability Worksheet
(Figure 8.5)
Educational Research
Chapter 13
Experimental Research
Gay and Airasian
13
Experimental Research
Experimental Research
Key Characteristics of
Experimental Designs

Procedures are designed that address
potential threats to validity

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Internal
External
Construct
Statistical Conclusion
Statistical comparisons of different
groups are conducted
Selecting Participants and
Assigning Them to Treatments

Decide on the experimental unit of
analysis to be treated




individual
group or groups
organization
Randomly assign individuals to groups
control for extraneous characteristics
that might influence the outcome
Topics Discussed in this Chapter

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Defining characteristics
The experimental process
Manipulation and control
Threats to validity

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Internal validity
External validity
Group designs
Single subject designs
Defining Characteristics

Research designed to investigate cause and
effect relationships through the direct
manipulation of an independent variable and
control of extraneous variables



Independent variable – the variable being
manipulated
Dependent variable – the variable in which the
effect of the manipulation of the independent
variable are observed
Researcher manipulation and control – choice of
treatments, choice of a research design, use of
specific procedures, etc.
Experimental Process


Selection and definition of problem
Selection of participants & instruments


Selection of research plan

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Comparison of two approaches
Comparison of new versus existing approaches
Comparison of different amounts of single approach
Execution of research plan

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Selection and assignment of participants
Sufficient exposure to treatment
Operationally different treatments
Analysis of data
Formulation of conclusions
Manipulation and Control

Manipulation



The researcher’s decisions related to what will
make up the independent variable
Active variables versus assigned variables
Control


The researcher’s efforts to remove the influence of
any extraneous variables that might have an effect
on the dependent variable
The goal is to be assured the only differences
between groups is that related to the independent
variable
9
Internal Validity
Experimental Validity



Internal validity – the degree to which the
results are attributable to the independent
variable and not some other rival explanation
External/ecological validity – the extent to
which the results of a study are generalizable
Relative importance of internal and external
validity
Internal Validity
Threats to Internal Validity

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History
Maturation
Testing
Instrumentation
Statistical regression
Differential selection of participants
Mortality
Selection-maturation interaction, etc.
Mortality Threat to Internal
Validity (Figure 9.1)
Location Might Make a
Difference (Figure 9.2)
Instrument Decay
(Figure 9.3)
A Data Collector
Characteristics Threat
9.4)
(Figure
A Testing Threat to Internal
Validity (Figure 9.5)
A History Threat to Internal
Validity (Figure 9.6)
Could Maturation be at Work
Here? (Figure 9.7)
The Attitude of Subjects Can
Make a Difference (Figure 9.8)
Regression Rears Its Head
(Figure 9.9)
Illustration of Threats to
Internal Validity (Figure 9.10)
Techniques for Controlling
Threats to Internal Validity (Table
9.1)
Threat
Subject characteristics
Mortality
Location
Instrumentation
Testing
History
Maturation
Subject attitude
Regression
Implementation
Technique
Obtain More
Standardize
Conditions
Obtain More
Information
on Subjects
Choose
Information
on Details
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Appropriate
Design
X
X
X
X
X
X
X
Threats to External Validity

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Pre-test treatment interaction
Multiple treatment interference
Selection treatment interaction
Specificity of variables
Treatment diffusion
Experimenter effects
Reactive arrangements

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Artificial environment
Hawthorne effect
John Henry effect
Placebo effect
Novelty effect
Controlling for Extraneous Variables

Randomization



Selection
Assignment
Matching


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Identifying pairs of subjects “matched” on specific
characteristics of interest
Randomly assigning subjects from each pair to
different groups
Difficulty with subjects for whom no match exists
A Randomized Posttest-Only
Control Group Design, Using
Matched Subjects (Figure 13.7)
Matching Process Based on
Gender
John
Jim
James
Josh
Jackson
Jane
Johanna
Julie
Jean
Jeb
Experimental
Group
Control
Group
Controlling for Extraneous Variables

Comparing homogeneous groups

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Using subjects as their own controls

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Restricting subjects to those with similar
characteristics
Problems related to restriction of generalization
Build the variable into the design (e.g., factorial
design)
Multiple treatments across time
Problem with carry-over effect
Analysis of covariance (ANCOVA)
Group Designs

Two major classes of designs

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Single-variable designs – one independent variable
Factorial designs – two or more independent
variables
Three types of designs

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Pre-experimental designs
Experimental designs
Quasi-experimental designs
Pre-Experimental Designs

Types

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One-shot case study
One-group pretest-posttest design
Static group comparison
Threats to internal validity – see Figure
13.1
Example of a One-Shot Case
Study Design (Figure 13.1)
Posttest-Only Control Group
Design
(Figure 13.4)
Example of a Randomized
Solomon Four-Group Design
(Figure 13.6)
Example of a One-Group
Pretest-Posttest Design (Figure
13.2)
Example of a Static-Group
Comparison Design (Figure 13.3)
Posttest-Only Control Group
Design
(Figure 13.4)
True Experimental Designs

Types

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
Pretest-posttest control group design
Posttest only control group design
Solomon four-group comparison
Threats to internal validity – see Figure
13.2
Pretest-Posttest Control Group
Design
(Figure 13.5)
Quasi-Experimental Designs

Types

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Non-equivalent control group design
Time series design
Counterbalanced design
Threats to internal validity – see Figure
13.2
Using a Counterbalanced
Design
(Figure 13.8)
Possible Outcome Patterns in
a Time-Series Design
(Figure 13.9)
Using a Factorial Design to
Study Effects of Method and
Class Size on Achievement
(Figure 13.10)
Illustration of Interaction and
No Interaction in a 2 by 2
Factorial Design (Figure 13.11)
Example of a 4 by 2 Factorial
Design (Figure 13.13)
Effectiveness of Experimental
Designs in Controlling Threats
to Internal Validity (Table 13.1)
Subject
Characteristics
Mortality
Location
Instrument
Decay
Data Collector Charac- Data Colteristics
lector Bias
–
–
–
(NA)
–
One group preposttest
–
?
–
–
Static group
comparison
–
–
–
Randomized posttest-only control
group
++
+
Randomized prepost-test control
group
++
Solomon fourgroup
Testing
History
Maturation
–
(NA)
–
–
–
–
–
–
–
–
–
–
–
–
–
+
–
–
+
?
+
–
–
–
–
+
–
–
++
+
++
–
++
–
+
–
+
–
–
+
+
++
–
++
–
++
++
–
+
–
–
++
+
++
–
++
–
Randomized
posttest only
control group
with matched
subjects
++
+
–
+
–
–
++
+
++
–
++
–
Matching-only
pre-posttest
control group
+
+
–
+
–
–
+
+
+
–
+
–
Counterbalanced
++
++
–
+
–
–
–
++
++
++
++
–
Time-series
++
–
+
_
–
–
–
–
+
–
++
–
Factorial with
randomization
++
++
–
++
–
–
+
+
++
–
++
–
Factorial without
randomization
?
?
–
++
–
–
+
+
+
–
?
–
Design
One-shot case
study
Atti- Regrestudinal sion
Implementation
KEY: (++) = strong control, threat unlikely to occur; (+) = some control, threat may possibly occur; (–) = weak control, threat likely to occur; (?) = can’t determine; (NA) = threat does not apply
Single-Subject Research

Designs that can be applied when the sample size is
one

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
Study behavior change in an individual as the result of some
treatment
Subject serves as his or her own control
Rationale

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Sophistication of specific designs allows for the control of
internal validity threats
Research is focused on therapeutic impact in clinical
settings, not contribution to a research base
Group comparison designs are sometimes opposed or
unethical
Group comparison designs are not possible
Single-Subject Research

Concerns

External validity

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Low generalizability due to the nature of the design
The effect of the baseline condition on the subsequent effects
of the treatment
Threats can be lessened through replication
Internal validity

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Possible to control for most threats
Repeated and reliable measures

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Baseline stability
Number of data points
Single-variable rule
Specification or the nature and conditions of the treatment
Single-Subject Research

Designs
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A B A Withdrawal
ABAB
Multiple Baseline
Alternating Treatments
Data analysis and interpretation

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Based on visual inspection and analysis of a
graphic presentation of the results
Criterion of effectiveness is clinical significance,
not statistical significance
Debate about the use of statistical procedures
Single-Subject Research

Replication

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Establishes the generalizability of findings
Three types

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Direct – same researcher with the same or
different participants in a specific setting
Systematic – follows direct replication but with
different researchers, behaviors, or settings
Clinical – development of treatment packages
composed of tow or more interventions which
have been found to be effective individually
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