SensMax
People Counting Solution
EasyReport software
Counting of visitors makes the most
efficient use of resources - staff, time
and money, which, in effect, leads to
higher profits
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Why there is a need to count visitors?
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Collect statistics of attendance
Track and analyze trends
Acknowledge conversion rates
Evaluate effectiveness
Act & control results
Counting of visitors is an important part of any retail business. People counting systems are used to estimate
trends of attendance, to schedule staff work, to manage sales staff performance, to evaluate the effectiveness of
promotions and marketing activities, as well for optimal organization of the sales object, in accordance with trends
in attendance. Visitors counting makes the most efficient use of resources - people, time and money, which, in
effect, leads to higher profits.
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What does it mean?
• If you do not track of attendance trends stores you are losing money!
• If you do not track the impact of advertising
campaigns on visitors traffic in stores – you are
losing money!
• If you do not track the performance of sales
through conversion of how many visitors become
buyers – you are losing money!
Want to earn more profits – order and install SensMax people counting solution!
You will get an additional tool to increase the efficiency of your business. With the help of SensMax people counting
solution you can track and increase the conversion rate of visitors become customers by 10 %, 15 % or even 25 %,
which is a very significant figure in additional turnover and in additional revenue. You can easily count how much it is
in real money. Like the number - order SensMax people counting solution! Order SensMax people counting solution
and we will give you a chance to test it in your store before purchasing. Order SensMax people counting solution and
we will help you with the implementation - both from the physical installation of devices in your shops, and the
consultation on the implementing solution in your business processes!
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Why choose SensMax?
SensMax company has years of experience in the development and implementation of people counting systems. The
company specializes in people counting systems for geographically distributed network of retail stores. Our visitors
counting systems are developed with the direct participation of our clients, given their particular needs and business
processes. Convenient wireless installation, functionality and diversity of reporting, and reliability of the components of
the system allows our customers to get a powerful tool to estimate the parameters of the business for the effective
price. We have done projects in 17 countries already.
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Easy installation - Wireless people counters with the work term of AAA batteries from 2 to 7 years, the installation
of which does not require construction works on the assembly of the data cables and power cables. People
counters are attached with a special adhesive tape. No complicated wiring and assembly works for the installation
of visitor counters are required!
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Trusted devices working without regular servicing - the people counting system is completely independent of the
availability and use of a local computer for data collection and transmission, that greatly reduces service costs to
support efficiency, and significantly increases the resilience of the system. The people counting system has
implemented an anti-tamper protection of people counters and independent monitoring of the efficiency of all
system components.
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Automated operation - the data collector collects statistics from people counters by radio channel automatically
and sends the data to the head office by connecting to a local network or via the GPRS connection, using the
network of mobile operator. Statistics of the people counting system is updated every 15 minutes.
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Functional reporting - more than 20 pcs of statistical, analytical, administrative and financial reports are available
in the people counting system, that allows to conduct an objective analysis of the object, that helps to adopt and
effectively implement management decisions. People counting system supports an import of financial data from
the database of cash registers or an export of data in XML and CSV formats for use of the information in the third
reporting systems (SAP, 1C, and others).
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Best value - SensMax is a manufacturer of all components of the people counting system, which significantly
affects the cost of the overall solution.
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SensMax EasyReport software
• Automated statistical, analytic, administrative
and finance reports including conversion
rates reports;
• Flexibe scale of reporting: one netrance,
shop, group of shops, city, region, country;
• Flexible time spans: hour, day, week, month,
year.
Statistics account of visitors: Daily statistics by hours, Weekly statistics, Monthly statistics, Annual statistics,
Statistics for the custom selected period.
Administrative and analytic: The first and the last intersection (opening and closing time), Report about blocked
visitor counters, Comparison of different statistic periods together, Visit trends for the selected period by hours,
Visit trends for the selected period by days, Number of visitors in indoor, Comprehensive reports on the distribution
of visitors in the zones (for example, the distribution of visitors on each floor), Ranking reports.
Financial reports: Statistics of purchases by amounts, Statistics of purchases by the number of cheque,
Statistics of the purchases by the quantity of goods in cheque, Coefficient of visitors becoming buyers,
The ratio of the number of visitors to the number of cheques, The ratio of the number of visitors to the quantity of
goods in shopping cheque.
System functions: Remote control of battery power in visitor counters, Control uninterrupted data availability,
Remote configuration of collectors and visitor counters, Automatic export of data to XML or CSV.
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SensMax
People Counting Solutions
EasyReport software
Server-Client version
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How it works?
• Wireless sensors>Data collector>LAN or
Internet>Server>EasyReport Software Client
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Setup of data import sources
1. Set the way to the folder where data files
from sensors are stored (could be FTP or
Network folder)
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Setup of groups of sensors
2. Rename sensors to shop/entrance names
(serial nr displayed by default)
3. Set groups of sensors scaled in a tree by
Country, Region, City, District, etc..
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Build reports by shop/entrance/group
4. Select dedicated shop/entrance or group
and go to reports tab
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Build reports by shop/entrance/group
5. Do single or multiple selections to see more
information in one report
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Switch to different report
Use
navigation
to surf in
time
Get the report done in
graph or table!
Step1: Select
report
Step2: Select
time scale
Step3: Select
time period
Press OK
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Setup of data import sources
1. Set the way to the folder where data files
from sensors are stored (could be FTP or
Network folder)
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Setup of groups of sensors
2. Rename sensors to shop/entrance names
(serial nr displayed by default)
3. Set groups of sensors scaled in a tree by
Country, Region, City, District, etc..
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Build reports by shop/entrance/group
4. Select dedicated shop/entrance or group
and go to reports tab
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Build reports by shop/entrance/group
5. Do single or multiple selections to see more
information in one report
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Switch to different report
Use
navigation
to surf in
time
Get the report done in
graph or table!
Step1: Select
report
Step2: Select
time scale
Step3: Select
time period
Press OK
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Report types
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First/Last crossing report
• Get first and last visitor attendance time
• Get shop opening/closing time
• Control staff work
• Get precise time in table
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Visitors statistical report
• Get visiting statistics per hour, day, week,
month, year via line or bars
Note:
To get one day hour by
hour attendance graph
please select one date in
reporting period
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Traffic structure report
• Get all visitors traffic structure by
shop/entrance, group of shops or even floor
by floor in a shopping mall
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Traffic split report
• Get all visitors traffic split by hours and days
in a dedicated period of time, i.e. check
summary statistics for all Mondays 10-11:00
Day-by-day traffic
summary split for
selected period of
time
Hour-by-hour
traffic summary
split for selected
period of time
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Comparison of periods report
• Do comparison of visiting statistics in
different periods of time, i.e. Mart, June, July
Actual
comparison
of periods
Relative
comparison of
periods
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Rating report
• Get parameters sorted from bigger to smaller
via rating report, i.e. get all shops sorted by
visitor/customer conversion rate
Select rating
you need
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Money/cheques flow
• Just view money traffic and cheques qty trends
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Cheques qty flow
• Just view cheques qty trends
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Items sold flow
• Just view items sold qty trends
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Average cheque flow
• Average summ per cheque trends
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Average items sold flow
• Average items sold per cheque trends
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Money & Visitors flow
• Track money and visitors trends in combined
report
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Cheques & Visitors flow
• Track average summ in cheques and visiting
trends in combined report
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Conversion rate
• Track visitors become buyers coefficient
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Income per visitor
• Track average income per visitor
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Goods sold per visitor
• Track average items sold per visitor
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Average check
• Track average check sum per shop
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Items per check
• Track average items in cheque per shop
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Error report
• If something goes wrong with sensors and
them stop counting it is displayed in error
report, i.e. covered by advertising poster or
sabotaged by staff
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Happy end
Thank you!
Time for questions...
>Yes Sir, we can do it!
PS. Almost 1224 people more live on the Earth now,
than before you finished reading this presentation
and next 3 ones are born while you were looking to
the number of 1224… If you are counting your
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visitors you are counting your money!