HubSpot’s Partner Office Hours
for Marketing Agencies & Consultants
w/ Patrick Shea
VAR Marketing Manager
@mpatrickshea
Hashtag
1
#HubSpotHours
HUBSPOT SERVICE MARKETPLACE
An Introduction & Overview
w/ Liz Ricklefs, Marketplace Manager
TABLE OF CONTENTS
1
3
5
What is the Service Marketplace?
2
What’s there and who’s
there?
Requirements to join?
44
Best practices?
Questions?
3
What is the Service
Marketplace?
The Service Marketplace is . . .
Found:
1. http://services.hubspot.com (direct link outside the Product)
2. “Community” tab in Product navigation
3. Hubspot.com/Partners – All Partner Programs –
http://www.hubspot.com/partners-0/all-programs/
In a nutshell: 55 active HubSpot Partners offering services from content creation to
design to technical integrations.
5
What & Who is in there?
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
22 Services Available
Website Copywriting
Blog Articles
Premium Content
Video Production
Website Design/Redesign
*HubSpot CMS Design/Redesign
On-Page SEO
Off-Page SEO
Local SEO
Mobile Website Optimization
Social Media Marketing
Email Templates
Pay Per Click
Call to Action Buttons
Landing Page Designs
**Advanced Landing Pages
Lead Nurturing Emails
*CRM Integration
*eCommerce Integration
Google Custom Search
Do Inbound Marketing For Me
*HubSpot Academy Coaching
*For HubSpot customers only
** For HubSpot Enterprise customers only
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Requirements to join?
The Service Marketplace:
Requirements to Be a Listed Provider
1. Be a HubSpot Certified Partner (with
at least one active HS subscription for
yourself or that you’ve sold another
HS customer)
2. Have passed the inbound marketing
exam
3. Pay $500 per year for Partner Portal
(HubSpot’s iteration of SFDC) and use
it to manage all your service
transactions
Learn more here.
*Note: Providers must ensure all of their
transactions up to date in the Partner
Portal in order for customer numbers and
CHI metrics to be accurate on the
Marketplace. Failure to comply will result
in a deactivation of listing.
9
Best Practices?
Best Practices
Tips to getting more leads:
1. Upload examples
2. Ratings/reviews
3. Be timely and responsive on
getting back to your
requestors
4. Price competitively
5. Ensure Partner Portal
accuracy
The higher your customer count
and customer satisfaction, the
higher your ranking on the
Provider directory.
11
Examples + Ratings & Reviews
•
•
•
Featured (Liz picks rotation): Do Inbound Marketing For Me
Or by Partner – e.g. Hoi Moon’s Website Design/Redesign
Reviews available for every Provider for every service, e.g. Top Line Results DIMFM
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How do rankings work?
Rankings
2
1
14
What goes into CHI?
HOW SETUP
HOW FREQUENT
HOW SUCCESSFUL
Effort Goes Up = CHI Goes Up
Likelihood for Success Increases
CHI and CHI+
What is Customer Happiness or "CHI"?
HubSpot measures the success of each
customer using a "Customer Happiness Index"
or "CHI" score. Our algorithm considers
HubSpot software setup, usage, volume and
quality of content and results from inbound
marketing (i.e., increase in traffic, leads,
keyword rankings, subscribers, followers).
Relevance to Partner Portal & Service Marketplace
• The number of "Customers" you are working with – anyone you've completed work for
or are actively engaged in work for in each particular service category.
• The increase in Customer Happiness or "CHI+":
– We take the starting CHI score
– We take the ending CHI score
– We show the average difference between the ending and starting CHI score for
your customers for each particular service category
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An example.
Providers with Most Requests
Why So Many Requests? These
Providers…
•
•
•
•
Have many customers
Have customers with high CHI
Have uploaded examples
Have high ratings
•
Some Providers do one thing and do
it well – e.g. Pull Not Push, HubSpot
CMS Design/Redesign
•
Started by targeting a couple of
services at low prices to build up a
client base, then raised their prices
on those services because they
didn't need as many customers...
and now they concentrate on just
the services they specialize in/want
to be known for.
20
Most Requested Services
All Time
350
300
250
200
150
100
50
0
HubSpot CMS
Design/Redesign
Do Inbound Marketing For
Me
Blog Articles
Website Design/Redesign
CRM Integrations
21
Success Story
Success Story: LyntonWeb
• HubSpot Partner since 2008
• Service Marketplace Provider since 2009
• Watch the Case Study Video here.
Reasons LyntonWeb is so successful
• Did not happen overnight – been an agency since 1999!
• Knows HubSpot software & methodology inside and out
• Ability to grow from project-based to retainer-based services
• Reselling ability + service ability + technical development (App Marketplace) ability
• Never underestimate the hard work put in – this is not easy!
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FAQ
Why join?
Will I get new leads from
the Service Marketplace?
I’m new. What do you recommend:
specialize or list for all services?
26
Categories that may need more Providers?
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FAQ
Q: Will I get new leads from the Service Marketplace?
A: There are currently a handful of Providers who get a majority of the work. If you have no
customers and therefore no CHI, you are better off working on building up your VARS
Bundled base first. The Marketplace does not promise any number of leads when joining.
Additionally, the majority of those wanting services are already HubSpot customers.
Q: Why join?
A: If you want to provide services, the goal is that this provides an opportunity for projectbased work to lead to retainers. Keep in mind this will be mostly people that are already
signed on to HubSpot.
Q: I’m new. What do you recommend - specialize or list for all services?
A: Right now, Do Inbound Marketing For Me is extremely competitive, as is HubSpot CMS
Design/Redesign. While you can list for it and may do well with Buyers who are priceshopping, listing in other more niche categories may be helpful.
Q: Categories that may need more Providers?
A: Technical proficiency - CRM integrations of less popular and legacy systems.
Q: Geography? Search features?
A: In the future we hope to sort Providers by geography and add search functionality.
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THANK
YOU