Being Excellent The Whole Value Chain
สู่ความเป็ นเลิศ: ต้ นน้า กลางน้า ปลายน้า
4/13/2015
Dr.med.Prapa Wongphaet
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คิดใหม่
Think Local act Local
Think Local act Global
Think Global act Global
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Dr.med.Prapa Wongphaet
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Supply Chain=ให้ ความสาคัญกับการผลิต
ต้ นนำ้
ลดต้ นทุน
ทางเลือก
บุคลากร
เทคโนโลยี ฯลฯ
กลำงนำ้
เพิ่มผลิต
เพิ่มคุณค่า
เพิ่มนวัตกรรม
ฯลฯ
ปลำยนำ้
ขยายตลาดและ
การเข้ าถึงลูกค้ า
เพิ่มยอดขาย
ฯลฯ
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Dr.med.Prapa Wongphaet
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Integrated Value Chain is the name of the game!
From Local Network to Global Network
เพิ่มทางเลือก
ลดความเสี่ยง
เพิ่มกาไร
เพิ่มคุณภาพผลิตภัณฑ์/บริการ
เพิ่มการเติบโตของธุรกิจ
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Dr.med.Prapa Wongphaet
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Global Supply Value Chain
Source:www.Tradcommissioner.gc.ca
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Supply Chain ให้ความสาคัญที่การผลิต
Value Chain ให้ความสาคัญที่การสร้างคุณค่าให้ลูกค้า
Source:www.Tradcommissioner.gc.ca
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Dr.med.Prapa Wongphaet
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Value chain of tourism industry is the key factor for
competiveness advantage in the domestic and global market
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การท่องเทีย่ วมี ผลสาคัญต่อรายได้ของประเทศและมี ผลทางเศรษฐกิ จต่อเนือ่ งถึง
ภาคบริ การและอุตสาหกรรมอืน่
ทุกประเทศจึงต้องให้ความสาคัญต่ออุตสาหกรรมการท่องเทีย่ ว
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Dr.med.Prapa Wongphaet
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Tourism Value Chain
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Dr.med.Prapa Wongphaet
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Network of Wellness Tourism Industry
Tourism
attractio
ns/desti
nation
Restauran
ts
Hotel/re
sort
Retail
Hospitality &
Tourism
Ministries of
Public
Health
Hospitals
Integrati
ve health
centers
Network of
Wellness
Tourism
Stakeholder
s
Govern
ment
Health
CAM
centers
Miniseries of
Tourism
Insuranc
e
providers
Spa & Wellness
Retrea
ts
Spas
Salons
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Gyms/f
itness
center
s
Hot/mi
neral
springs
Dr.med.Prapa Wongphaet
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Income distribution of tourism industries to different sectors
1. Accommodation for visitors
2. Food & beverage serving activities
3. Railway passenger transport
4. Road passenger transport
5. Water passenger transport
6. Air passenger transport
7. Transport equipment rental
8. Travel agencies and other reservation service activities
9. Culture activities
10. Sport and recreation activities
11. Retail Trade of country specific tourism characteristic goods
12. Other countries-specific tourism characteristic activities
Source: UNWTO
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UNWTO Fact & Figures 2014
• Tourist arrivals grew by 5% in 2013 to 1,087
billion
• In 2013, international tourism generated US$
1,4trillion in export earning
• Forecast a growth in international tourist arrivals
of between 4% and 4.5% in 2014
Source: UNWTO
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การท่องเที่ยวเชิงสุขภาพมีการเจริ ญเติบโตอย่างต่อเนื่อง
Source: Global Wellness Report 2103/SRI
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Dr.med.Prapa Wongphaet
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แนงโน้ มการเติบโตของการท่องเที่ยวเชิงสุขภาพ
Source: Global Wellness Summit 2013/ITB Berlin
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Wellness Tourism worth 500 Bn. as it starts to enter all aspects of our life
Source: Global Wellness Report 2103/SRI
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Why is Wellness Important to People, Business & Government?
•
•
•
•
Worldwide obesity has nearly double since 1980.
Almost 10% of the world’s adult population has diabetes.
Chronic disease is responsible for 60% of deaths.
Over half the global business population has experienced an
appreciable rise in workplace stress in recent years.
• From 2002 to 2020, health spending in OECD countries will be
triple amount to $ 10 trillion.
• From 2000 to 2050, proportion of the world’s population over
60 years will double.(source: WHO, PWC, Regus)
Source: www.globalspaandwellnesssummit.org/ Global and Wellness Summit/Global Wellness Tourism Congress
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Dr.med.Prapa Wongphaet
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The Wellness Tourism Economy
$ 438.6 billion global market
• Lodging $93.4 billion--Destination Spas, Health Resorts,
Ashrams, Retreats.
• Food & Beverage $71.9 billion—Spa Cuisine, Healthy Cuisine,
Organic Cuisine.
• Shopping $64.8 billion– Fitness Wear, Spa Product, Healthy
Foods, Vitamins.
• Activities & Excursions $64.1 billion– Spa, Bathing, Fitness,
Meditation, Life Coaching
• In-Country Transport $91.8 billion—Airline, Rental Cars, Public
Transit, Train, Taxi.
• Other Services $55.3 billion—Telecom, Insurance, Travel
Agencies, Concierges.
Source: www.globalspaandwellnesssummit.org/ Global and Wellness Summit/Global Wellness Tourism Congress
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Dr.med.Prapa Wongphaet
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Over half of the projected growth in wellness tourism
trips through 2017 will take place in Asia, Latin
America, and the Middle East, North Africa
$ 678.5
billion
$438.6
billion
Wellness tourism is projected to grow by 9.1% annually through 2017, a growth
rate that is nearly 50% higher than overall global tourism
Source: www.globalspaandwellnesssummit.org/ Global and Wellness Summit/Global Wellness Tourism Congress
4/13/2015
Dr.med.Prapa Wongphaet
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ข้อมูลของศูนย์วจิ ยั กสิ กรระบุวา่
การท่องเที่ยวเชิงสุ ขภาพอาเซี ยนปี 2555
สร้างรายได้สะพัดในไทยกว่า 2,500 ล้านบาท
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Source: Global Wellness Report 2103/SRI
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Source: Global Wellness Report 2103/SRI
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Source: Global Wellness Report 2103/SRI
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Source: Global Wellness Report 2103/SRI
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Overview:
Opportunity
The Wellness
and Tourism
Challenge
Economy
• Wellness tourism is projected to grow by more than 9% per year
through 2017, nearly 50% faster than overall global tourism.
• Wellness tourism represent about 6%(524.4 million) of all domestic
and international trips.
• Secondary-purpose wellness travelers are 87% of wellness tourism
trips and 86% of expenditure.
• Wellness tourism account for about 14%($438.6 billion) of all
domestic and international tourism.
• Wellness Tourism generates 11.7 million direct jobs, delivery $1.3
trillion of global economic impact(1.8% of global GDP in 2012(Source:
STI International for wellness tourism data;Euromornitor for general tourism data)
Source: www.globalspaandwellnesssummit.org/ Global and Wellness Summit/Global Wellness
Tourism Congress
4/13/2015
Dr.med.Prapa Wongphaet
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Wellness Tourism are “high-yield” tourism, spending
130%more than average tourists
• An international wellness tourist spends about 65%
more per trip than the average international tourist.
• A domestic wellness tourist spends about 150%
more per trip than the average domestic tourist.
Source: www.globalspaandwellnesssummit.org/ Global and Wellness Summit/Global Wellness
Tourism Congress
4/13/2015
Dr.med.Prapa Wongphaet
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Wellness tourism is different from, and larger than, medical tourism
and can add value to all tourism program !!!
Reactive
Proactive
Medical Paradigm
Wellness Paradigm
$50-60 billion intl. inbound
$136 billion intl. inbound
Source: www.globalspaandwellnesssummit.org/ Global and Wellness Summit/Global Wellness Tourism Congress
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Value Chain network
มีความสาคัญต่อผู้ประกอบการในภาคการท่องเที่ยวเชิงสุขภาพที่เป็ น SMEs
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Thailand Medical Tourism Cluster
A Cross-Cluster of Related Service Provider
2012
2009
Member of Board of Trade of Thailand
Project of OSMEP
ISMED as Cluster Developer
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Cluster
Trade Association
Member of BOT
The Private
Hospital
Association
Other related
organizations
The Translator
and Interpreter
Association of
Thailand
The Association
of Thai Travel
Agents
The Clinic and
Cosmetic
Surgery
Association
Thai Medical
and Wellness
Tourism
Association’s
Network
Thai Hotel
Association
Thai Private
Dentist
Association
Thai Tradition
Medicine and
Alternative
Medicine
Association
The Federation
of Thai Spa
Association
Thailand Medical Tourism Cluster
Thai Medical and Wellness Tourism Association
a collaboration of 5 Agencies and 8 Leading Business Associations
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Goal:
Sustainable growth and sustainable success in Medical and
wellness tourism market of Asia
The Private
Hospital
Association
Other related
organizations
The Translator
and Interpreter
Association of
Thailand
The Association
of Thai Travel
Agents
Thai Medical
and Wellness
Tourism
Association’s
Network
Thai Hotel
Association
4/13/2015
The Clinic and
Cosmetic
Surgery
Association
Thailand
The Healing Harmony Destination
Thai Private
Dentist
Association
Thai Tradition
Medicine and
Alternative
Medicine
Association
The Federation
of Thai Spa
Association
Dr.med.Prapa Wongphaet
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