Smarthealth Medical Services
聰健醫療服務
SmarthHealth Medical Services
About SmartHealth

SmartHealth is a full services integrated medical sales and marketing company.

A niche Medical Sales and Marketing practices, i.e. small yet professional team

One of the few Medical & Health Care Sales, Marketing practices and providing
comprehensive Sales and marketing Solutions

We offer services that help medical business retain & grow profitable customer
relationship.

Some of our smartHealth Marketing Solutions, including strategic planning,
Marketing Analysis, Sales Plan, Health Seminar / Workshop & others health care
services etc..
SmarthHealth Medical Services
Business
Source
 Medical Escort (Private Ambulance Escort)
 In-house Clinic
 Medical Tourism
 Physical Check up
 Corporate / Broker / Insurer / TPA
 Health Talk
 On site screening
 Promotion
 Advertising or Media
 Referral
 Existing Clients
 Media / Promotion / Advertising
SmarthHealth Medical Services
Our Team
SmarthHealth Medical Services
SmarthHealth Medical
Services Services
SmarthHealth
Medical
SmarthHealth Medical Services
Business ~ Physical Exam
Insurer
Panel Doctor
Pre-insurance examination
Product
Wellness Day
 (Health Talk + On-site screening)
Broker / Corporate
Executive Plan + Wellness Day
Estate & Hotel Promotion
Same as above
SmarthHealth Medical Services
Business ~ Referral
Insurer
 Agency Referral Program
Corporate
 Employee Benefit Program
TPA
 E.g. ISOS, IPA
Mainland China Patient
 Patient Referral Program
SmarthHealth Medical Services
Our Services Offer..
 Package Design
 Market Comparison
 Market Evaulation
 Insurer / Clinic Panel Doctor ~ Application
 Insurer
 HSBC, Blue Cross, AIA, Manulife, Zurich, ING, Prudental etc..
 Clinic
 QHMS, UMP, HMMP etc…
 Broker / Corporate ~ Services arrangement
 Wellness Day
 Health Check Package
 Referral Program
 Insurance Agency, Corporate & Broker
SmarthHealth Medical Services
Scope of Services
 Health Screening
 Gynaecological Check Up
 Premarital Check Up
 Vaccination
 Specialist Referral
 Hospital Admission
 Medical Marketing Consultation Services
 Corporate Wellness Program
 Health Seminar
SmarthHealth Medical Services
Cases
Broker : On-site Screening Program
 Sold to International Broker 2010
 More than 300 On site screening test + 10 Health Talks with
Globalization Corporate
 E.g. Apple, PCCW, Maersk, DAMCO and HK SFC etc..
Insurer : Health Talk
 AIA New Product Launch ~ 2010
 Hospitalization product for High-end customer
 More than 1600 agents to attend
Bank : Promotion
 Citibank Green City Program
 American Express Bank: Centurion & Platinum, Bonus Point
Reward Program
SmarthHealth Medical Services
Our Background ~ Medical
Hospital Experience:
Sales and Marketing in 2 hospitals
Health Assessment, Inpatient and Outpatient Billing
Health Care Centre Setup:
Panel Doctor Group, Health Check & Referral
Insurance Industry:
Claims, CS, Broker, MDRT Services & PA
Medical Evacuation & Int’l Medical Insurance
Community
SmarthHealth Medical Services
Our Qualification
 MBA ~ Australia
 Major in Finance and Marketing
 Insurance
 FLMI ~ USA
 ACS
 AIAA
SmarthHealth Medical Services
Reference …
SmarthHealth Medical Services
Promotion Services
SmarthHealth Medical Services
Bank Promotion Services
 Bank:
 HSBC, Citibank, AE, BOC & Standard Chartered etc…
 Target of Customers
 Platinum, Centurion & others Credit Card Holders
 Type of Services:
 Special discount offer (e.g. 10% ~ 15%) or Bonus point reward
(e.g.5% or 10% extra bonus Points)
 Function:
 Guest Seminar / Health Talk / Workshop
american-express-logo.jpeg (JPEG Image, 354x354 pixels)
 Bank Promotion Period:
 3 months /6 months or 1 year
SmarthHealth Medical Services
http://www.logodesignsense.com/blog/wp-content/uploads/20...
Bank Promotion Services
 Key Objectives
 Build Brand Awareness & Preference
 Stimulate high-ticket visit
 Foster repeated purchased & repeated visit
 Groom long-term loyalty of quality customers
 Comprehensive Product Range
 Affluent segment
 Mass segment
 Segmented product
SmarthHealth Medical Services
Scope of Long-term Strategic Partnership
Target Audience : (Example / Citibank)
•
All Citibank Credit Cardholders & Diners Club Cardmembers (~1.3 million
cardholders)
•
All overseas Citibank Credit Cardholders (~ 37 million cardholders)
Long-term Strategic
Partnership @
(Year-round)
Top-up Relevant
Privileges for
Specific Products
SmarthHealth Medical Services
• Year-round generic privileges to Bank Credit
Card cardholders (for both HK & Overseas
cardholders)
• Top-up relevant shopping privileges to
specific credit card products
• Exclusive excitement & privileges to engage
customers (e.g. Pre-sales / Private-sales
program / priority experience etc)
18
Synergy from Both Parties
Bank
Partner
• Support on design &
production on
marketing materials
• Communicate to
cardholders in an
integrated approach
• Support on attractive offers
• Joint Customers’
Communications
• Massive POP & support from
sales persons in outlets
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19
The Communications Approach for the Strategic Partnership
Adopt
integrated
approach
to maximize
exposure for
both bank
Credit Card
and the
partner and
also to
create
greater
impact for
the joint
partnership
Bank Website
Bank World Privileges
eDM
SmarthHealth Medical Services
Maximize
exposure
through
all relevant
touch points
Shop POSM
Mobile Apps
20
Insuer & Corporate Promotion Services
 Target:
 Premier Customers / Executives
 Methods:
 Intranet Promotion / Employee Voluntary Plan / E-Health Tips
etc…
 Function:
 Guest Seminar / Health Talk / Workshop / Product Launch
SmarthHealth Medical Services
Example (Health Talk ~ AIA)
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Example (Macau Health Talk ~ ING)

Share More to Grow – Underwriting and Claims Team of Hong Kong
and Macau
It was a great experience of the underwriting and claims team of Hong Kong to meet
the Macau’s teams on 11 March 2011.
medicine, COMET training module (a comprehensive training program conducted by
GenRe yearly), internal and external training workshops to underwriters of different
levels, etc. Ultimate goal is to encourage underwriters to continuously enhance their
professional horizons and exchange more information in underwriting and claims
discipline.
Our guest speaker, Dr Joseph Lam, was the spotlight of our training on that day. He
was a specialist in Neurosurgery at Hong Kong. He had brought us a lot of
information on the micro-invasive technology in neurological and spinal surgery that
all underwriting and claims participants were all giving very positive comment on his
presentation. Can you image that you can speak and give reaction to your surgeon
when your brain is opened? We did see the patients do that in the lecture!!
The underwriting training program of 2011 had been kicked off to the HK and Macau
team on 11 March. It was an off-site underwriting training at ING Macau to the teams
of Hong Kong. It was also the first time of underwriters in Hong Kong to go to Macau
office and meet with the underwriters there. We all have great fun in the learning and
sharing.
Both teams were introduced on the program highlight of this year, including the Basic
Underwriting Training Program to operations staff, web seminar on insurance
SmarthHealth Medical Services
We can say that it was a successful sharing program for underwriters and claims
colleague to build up their relationship there, to exchange skills and knowledge, and
know more on the latest technology that are affecting insurance medicine. We, for
sure, shall continue this sort of program and let the teams (both underwriting and
claims) to grow with the changing environment. We wish to build a professional
team in growing more good business for ING!!
Health Talk :
ING Regional Office
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Example:
Health Talk ~ Dah Sing Life
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Dah Sing Health Talk:
Healthy Pass
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ING Road Show:
Healthy Pass
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Road Show
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Doctor
Booklet
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Direct Marketing:
Magnet Promotion
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Publicity program for
specialist center
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Aims and purposes
Publicity for
doctors
Introduction
of new
treatment
Public
education
Building
media
relationship
SmarthHealth Medical Services
1. GROUP INTERVIEW
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Briefs
Group interview is a very cost-effective way to deliver
messages to the public in a short period of time.
To invite around 10 media organizations to the group
interview where doctors present some interesting cases and
findings in a “causal” way
The press will cover the news in local news session on the
same day and create huge impacts.
Due to the lower cost, having group interviews on different
major Diagnostics tools every 3 to 4 months is ideal.
SmarthHealth Medical Services
Some proposed topics
1.
HPV test: how the test
dramatically improves early
detection of pre-cancer in
women
2.
CEA: To predict the chance of
cancer returning
3.
NT-proBNP: To explain the
PROTECT study and how
patients benefit from the test
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Example: CT screening for heart
 15 reporters and photographers
from 11 media organizations
attended the media event
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Event photos
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Coverage summary
Media organizations
Heading
Section/ page no.
1.
東方日報
醫健：長跑引爆冠心病奪命
A14, 港聞, 醫健
2.
東方日報
醫健：備戰減食再增食 跑手易傷
A14, 港聞
3.
4.
蘋果日報
頭條日報
忽然長跑或致隱疾病發
心臟隱疾運動易猝死
A09, 健康與醫療
AM730
疏於運動 難發現心血管隱疾 跑馬
M20, 健康
5.
P12, 港聞
拉松小心中風
都市日報
忽然長跑 凶多吉少
P23, 健康
7.
太陽報
醫知健：跑馬拉松先驗心
A14, 港聞
8.
太陽報
醫知健：減食備戰小心受傷
A14, 港聞
9. 香港經濟日報
10. 香港經濟日報
長跑誘發中風 上斜終點高危
喝水忌過量 配合餐單儲能量
A22, 港聞
11. 成報
馬拉松比賽慎防中風
A12, 醫健
12. 成報
賽前檢查保一命
A12, 醫健, 特稿
13. 大公報
專家籲 45 歲以上參賽者賽前驗身
A18, 港聞
6.
A22, 港聞
跑馬拉松誘發「心病」可致命
14. 大公報
脫水抽筋不適最常見
A18, 港聞
15. 文匯報
16. 星島日報
76%心臟病無徵狀 跑馬拉松高危
醫生籲長跑賽前檢查心臟
A14, 香港新聞
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A12, 港聞
News clipping: Oriental Daily 1
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News clipping: AM730
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News clipping: Singpao 1
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News clipping: Ta Kung Po 1
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2. ELECTRONIC MEDIA
INTERVIEWS
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Briefs
 To arrange interview on TV or
TVB
radio
 To explain diseases and
treatments to the audience in
person
 To increase media exposure
RTHK
SmarthHealth Medical Services
3. COLUMN WRITING AT
NEWSPAPERS
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Briefs
 To explain Diagnostics tool one
by one by writing column articles
in free newspaper AM730
 Column: “醫Zone”
 AM730 has a readership of over
500,000 in HK.
 To write about diseases which
can be better treated and
managed with Diagnostics
 PRPPL to handle writing and
editing of all articles
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Example
Thank You
SmarthHealth Medical Services