Wednesday, 20th OCTOBER 2011
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BACKGROUND
2011 WORLD AIDS DAY OBJECTIVES
2011 WORLD AIDS DAY CAMPAIGN
APPROACH
KEY STAKEHOLDERS
CRITICAL MILESTONES
MONITORING AND EVALUATION
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World AIDS Day was first observed as a
commemorative event on 01 December 1988 when
Health Ministers from around the world met under
the auspices of the World Health Organization and
agreed on the concept of the day as creating an
opportunity to pay special attention to as well as
show solidarity for the global fight against HIV and
AIDS.
The global theme for the World AIDS Day Campaign is
Getting to Zero”. The theme seeks to encourage
individuals and communities to have a non –
discriminatory and non – judgemental access to
adequate HIV prevention, treatment, care and
support.
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The global theme complements the three (03)
phased South African WAD Theme “I am
Responsible, We are Responsible and South
Africa is taking Responsibility”, which was
adopted by SANAC in 2009. During the 2011
WAD Campaign, the emphasis will be on
South Africa is taking responsibility by
providing universal access to HIV prevention,
treatment, care and support.
Furthermore, South Africa will continuously
strive to achieve zero HIV infections.
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Government renewed its commitment to
scale-up the Multi-Sectoral HIV and AIDS
response in 2009. Subsequently, His
Excellency President JG Zuma announced
major policy shifts during the 2009 WAD.
These policy shifts demonstrated a renewed
energy, commitment and stewardship of the
current administration in tackling the scourge
of HIV and AIDS
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The integral part of the renewed Government
commitment to the HIV and AIDS response
was the launch of the Massive HCT Campaign
under the leadership of SANAC on the 25th
April 2011.
The Massive HCT Campaign is aimed at
increasing the uptake of HCT through
mobilizing sexually active individuals to take
responsibility by knowing their status in order
to be able to access comprehensive packages
of care
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Since the launch of the Massive HCT Campaign
millions of South Africans have tested for HIV,
screened for TB and other chronic conditions. The
HCT Campaign has brought the needed impetus to
mobilize communities to know their status in order
to make informed choices about their lives going
forward
During the 2011 WAD efforts will be made to
continuously mobilize communities to test for HIV
Building-up to the 2011 WAD efforts will be
strengthened to communicate the <350 CD4 Cell
Count eligibility for ART to communities as
announced by Deputy President on 12/08/2011
It is envisaged that the 2011 WAD Campaign will
seek to achieve the following objectives:
1. Act as a launch pad for the National Strategic
Plan on HIV and AIDS and TB (2012 – 2016);
2. Demonstrate policy in action through
showcasing Government’s commitment in
tackling poverty, health and social needs, etc ;
3. Intensify and sustain the provision of HIV
Counselling and Testing (HCT) and health
screening services for TB and other noncommunicable diseases;
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Promote greater public awareness and
participation in accessing essential services
provided by Government Departments and
civil society sectors;
Provide a platform for Government
Departments and civil society sectors to
render essential services to communities;
and
Encourage Greater Involvement of People
Living with HIV (PLHIV) in addressing issues
of stigma and discrimination.
WAD BUILD-UP ACTIVATIONS (21 – 27 November
2011)
 Activities should include targeting hotspots with Door
to Door Campaigns, Taxi Ranks, Shopping Malls
Activations, Roadshows and Blitz Campaigns, etc
 Identification of households and/or institutions to be
visited by the Political Principals and civil society
sectors
 MARKETING OF THE WORLD AIDS DAY EVENT (21 – 27
November 2011)
 This includes mounting Event Posters in strategic
positions, distribution of Event flyers, placement of
Event Public Service Announcements (PSAs), and
Loud-Hailing
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SETTING UP FOR THE WORLD AIDS DAY EVENT
(28 – 30 November 2011)
 This includes erecting the necessary
Infrastructure and finalizing the logistics
 WORLD AIDS DAY EVENT (01 December 2011)
 Activities will include Policy in Action, high-level
Dialogue on the new NSP, Launch of the NSP
(2012-2016), annual HIV and AIDS Address by
Presidency, etc
 Government Departments and partners will
provide health and social services to
communities
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 Govt
Departments, civil society sectors,
partners and Provinces to showcase their
programmes and services through Exhibitions
 POST – WAD ACTIVATIONS (02 - 03
December 2011)
 Mobilize individuals in the high density,
mobile areas, and rural nodes to access
health and wellness services including HCT
 Intensify prevention and responsible
behaviour messages throughout the festive
season
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National Dept of Health
Presidency
Government Departments
Provincial Executive Councils
GCIS
SANAC Secretariat and Sectors
Provincial Councils on AIDS
Provincial Departments of Health
Non Governmental Organizations
Development Agencies/Partners
PLHIV Sector
Private Sector
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Tender for the appointment of the Event Management
Company advertised. The closing date is 17th October
2011
Present the 2011 WAD Campaign Approach to the EC
Province on 05 October 2011 (Done)
Facilitate consultative meetings on the 2011 WAD
Approach with the ff stakeholders:
SANAC Secretariat and Comms TTT
Presidency
NDoH ACSM Core Team
Provincial ACSM Team (Including GCIS)
Key Govt Departments
Coordinate WAD Planning meetings with the host Province.
It is recommended that planning meetings are held on
weekly basis
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Embark on the WAD Build-up Activations and Outreach
Campaigns (21 – 27 November 2011)
Identify households and/or institutions to be considered
for Policy in Action Programme (21 – 27 November 2011)
Marketing of the 2011 WAD Event (21 – 27 November
2011)
Setting up of Infrastructure for WAD Event (28 – 30
November 2011)
Commemorate the World AIDS Day (01 December 2011)
Embark on the post-WAD Activations and Outreach
Campaigns (02 – 03 December 2011)
Communicate prevention and responsible behaviour
messages (01 – 31 December 2011)
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Number of Outreach Campaign and Social
Activations conducted
Number of communities mobilized
Number of Households reached
Number of People reached with services
Number of People reached through events
Reach of Mass Media Communication