CLOUDCATALYST
Cloud Trends and
Critical Success Factors
for European SMEs
INDEX
CLOUDCATALYST PROJECT:
BACKGROUND, OBJECTIVES, OUTPUTS AND TARGETS
CLOUD COMPUTING TRENDS:
SURVEY DEMOGRAPHICS, KEY FINDINGS
CRITICAL SUCCESS FACTORS:
OVERCOME TECHNICAL CHALLENGES FOR CLOUD EXPANSION
WHY CLOUDCATALYST?
PROJECT BACKGROUND
Cloud Computing adoption will
contribute to increase the
competitiveness of EU economy
The challenges of cloud
computing expansion imply huge
entrepreneurial opportunities
Partners have launched
successful cloud initiatives and
reach a vast network of
stakeholders
Companies have a clear
advantage in using cloud
computing – more flexibility and
lower fixed costs. Startups can
get started in no-time with a pay
as you go model
It is fundamental to develop
highly efficient go-to-the-market
strategies, focused on
entrepreneurship acceleration
and business exploitation.
CloudCatalyst initiatives will
foster collaboration between
cloud stakeholders interested in
the creation or expansion of
innovative products and services.
WHO ARE WE?
PROJECT CONSORTIUM
CloudCatalyst is a team of 5 partners from
complementary areas:
•
INDUSTRY: Portugal Telecom and Si-MOBIL
•
INCUBATOR: Science and Technology Park of
the University of Porto (UPTEC)
•
ACADEMIA: Universidad Complutense of
Madrid (UCM)
•
ASSOCIATION: EuroCloud Association
WHAT ARE CLOUDCATALYST OBJECTIVES?
OBJECTIVE 1
Support entrepreneurs, researchers, and software
developers to create value-added Cloud products and
services
OBJECTIVE 2
Increase the awareness of Cloud Computing benefits and
positive impact in the European economy
ACTIONS TO FOSTER
THE EMERGENCE OF A
STRONG AND
ENTHUSIASTIC
COMMUNITY OF
CLOUD ADOPTERS
AND SUPPORTERS IN
EUROPE
WHAT WILL BE CLOUDCATALYST RESULTS?
MAIN OUTPUTS (1|2)
SUPPORT ENTREPRENEURS, RESEARCHERS, AND SOFTWARE DEVELOPERS TO CREATE
VALUE-ADDED CLOUD PRODUCTS AND SERVICES
MAJOR CLOUD
TRENDS
STRATEGIC
PLANNING FOR
CLOUD ADOPTION
CLOUD
ACCELERATOR
TOOLBOX
GO-TO-THE-CLOUD
SERVICE
WHAT WILL BE CLOUDCATALYST RESULTS?
MAIN OUTPUTS (2|2)
INCREASE THE AWARENESS OF CLOUD COMPUTING BENEFITS AND POSITIVE IMPACT
IN THE EUROPEAN ECONOMY
BOOTCAMPS FOR
STARTUPS AND
SMES
DYNAMIC WEBSITE
FOR THE CLOUD
COMMUNITY
WORKSHOPS AND
ANNUAL
CONFERENCES
STRONG
EXPLOITATION
STRATEGY
INDEX
CLOUDCATALYST PROJECT:
BACKGROUND, OBJECTIVES, OUTPUTS AND TARGETS
CLOUD COMPUTING TRENDS:
SURVEY DEMOGRAPHICS, KEY FINDINGS
CRITICAL SUCCESS FACTORS:
OVERCOME TECHNICAL CHALLENGES FOR CLOUD EXPANSION
CLOUD COMPUTING TRENDS
AN ONLINE SURVEY HAS BEEN CONDUCTED IN JULY AND AUGUST 2014
THE OBJECTIVES OF THE SURVEY WERE TO:
PRIMARY GROUP OF RESPONDENTS
 Identify broad-based cloud adoption
trends
Organizations using or planning to use
cloud computing
 Identify drivers and barriers to adoption
 Identify decision making patterns
according to different target groups
TOTAL NUMBER OF RESPONDENTS:
GLOBAL
308
STARTUPS
32
SURVEY DEMOGRAPHICS
Role of Respondents
Responses by Organization Type
28
135
Business
25
Academia
16
Government
74
Industry
IT
166
Non-Profit
14
Other
144
Research
Position of Respondents
Type of Cloud Stakeholder
200
41
105
84
Director/Manager
150
Executive
100
IT
71
Other
164
122
122
Provider
Developer
50
0
End-User
UNDERSTANDING THE CLOUD COMPUTING STACK
#1 : CHOOSE THE CLOUD SERVICE MODEL USED IN YOUR ORGANIZATION
GLOBAL
Answers
224
100%
STARTUPS
Answers
80%
100%
60%
80%
60%
40%
66.5%
57.6%
20%
32.6%
20%
40.0%
52.0%
24.0%
0%
0%
IaaS
•
•
40%
PaaS
SaaS
IaaS
PaaS
SaaS
Cloud adoption predominantly focused in SaaS and IaaS.
It reflects the main Cloud adoption drivers, concerning criticalness and investment, merging
the basic needs of a common business:
1) Infrastructure (storage and processing capacity)
2) Software
25
CLOUD DEPLOYMENT MODELS
#3: CHOOSE THE CLOUD DEPLOYMENT MODEL USED IN YOUR ORGANIZATION
GLOBAL
38
38
13
15
28
34
Answers
224
adopt in distant future
no plans to adopt
1
5
3
2
5
51
130
adopt in near future
STARTUPS
3
59
35
already adopted
12
3
1
5
Private Cloud
120
13
14
53
Private Cloud
Public Cloud
Hybrid Cloud
3
0
5
Answers
25
6
3
9
13 7
5
4
Public Cloud
Hybrid Cloud
9
5
Private Cloud
Public Cloud
Hybrid Cloud
• There is a paradigmatic shift from the classical deployment models – Public and Private Cloud
are clearly predominant in the market – to a new trend, the Hybrid Cloud which collects the
biggest intention of future adoption.
• This applies both to the Global and Startups samples.
TOP RATED CLOUD SERVICES
#4: CLASSIFY THE SERVICES BELOW, ACCORDING TO THE ADOPTION RATE IN YOUR
ORGANIZATION
GLOBAL
TOP 5 ALREADY ADOPTED
+
224
NO PLANS TO ADOPT
155
HCM or Talent
Management
103
On-line Storage w/
back-up and/or DR
139
Accounting/Back
office
97
Infrastructure/
compute power
89
Business intelligence
and analytics
90
E-mail
Sales
management
-
Answers
Content
management
84
74
Security
System & network
management
STARTUPS
TOP 5 ALREADY ADOPTED
+
90
80
-
Answers
25
NO PLANS TO ADOPT
On-line Storage w/
back-up and/or DR
21
Business intelligence
and analytics
9
E-mail
17
Content management
8
Application
Development
12
Accounting/Back office
8
Infrastructure/
compute power
12
HCM or Talent
Management
8
System & network
management
9
Security
8
•
Already adopted: E-mail and Online Storage are the most commonly adopted services,
reflecting a significant maturation in its adoption.
•
No plans to adopt: Security and business intelligence are the services that are still on hold,
once most companies identify them as low priority services to move to the cloud
PUBLIC CLOUD MARKET AWARENESS
#5: INDICATE IF YOU ARE AWARE/USING THE FOLLOWING PUBLIC CLOUD SOLUTIONS
GLOBAL PROVIDERS
GLOBAL
Amazon web services
72
48
Google app engine
38
38
Microsoft azure IaaS 23
43
Google IaaS 22
48
Microsoft azure PaaS 21
39
IBM 8 28
99
Rackspace public cloud 7 20
65
VMware vCHS 7 27
56
Oracle 3 14
94
BIT
40
Host Color
31
OrionVM
37
Terremark 7
51
210
Answers
59
84
91
75
90
142
146
112
96
aware and likely to consider
aware of and not considering
not aware
STARTUPS
27
36
35
46
38
51
62
65
43
already using
Amazon web services
57
Google app engine
28
32
Microsoft
azure IaaS 921
Amazon Microsoft
web
services
26
azure PaaS 16 26
Google app engine
Google IaaS 6 15
386
IBM 8 18
Microsoft
azure PaaS
Rackspace
public cloud4 7 20 5
VMware
7 327
Microsoft azure
IaaS vCHS
SAP4 6 21
CloudSigma
4
Rackspace public cloud
2 43 917 42 9
HP Cloud
Google IaaS Gigas
2 34 25
8
Oracle 3 14
Oracle Arsys
1 1 24 30 12
33 10
IBMFlexiant
1 2 235 35
Avalon
BIT 3 35
VMware vCHS
Host Color 4 26
OrionVM
Terremark
1
8 37
Terremark
7
51
OrionVM 1
7
Host Color
4
Filter:
BIT
5
no plans to adopt any
Answers
23
39
51
22
73
30
82 6
30
8
82
31
9
1 39
67
88
262 41
65 9
56
10
3 6549
78
103
6
81
56
7 118 3
94
43
118 5
113
7
117
117
6
124 6
11 112
96
12
15
15
solution
•
Amazon Web Services stands out as a reference in the Public Cloud market, leading in both
“already using” and “aware and likely to consider” which shows their competitiveness in this
field, both in Global and Startups sample.
•
Competition from players such as Google, Rackspace and others is likely to intensify – market
expansion is an imperative for profitable growth.
PUBLIC CLOUD MARKET AWARENESS
#5: INDICATE IF YOU ARE AWARE/USING THE FOLLOWING PUBLIC CLOUD SOLUTIONS
EUROPEAN PROVIDERS
GLOBAL
SAP
24
CloudSigma
14
HP Cloud
92
47
25
Answers
Arsys
9
37
138
Flexiant
8
40
135
40
aware of and not considering
not aware
Amazon web services
Google app engine
Microsoft azure IaaS
Microsoft azure
CloudSigma
3 PaaS
Google IaaS
IBM
public
cloud
HP Rackspace
Cloud VMware
3
vCHS
SAP
SAP 2CloudSigma
HP Cloud
Gigas
Oracle
Arsys 1
5 Arsys
Flexiant
Avalon
Flexiant
8 BIT
Host Color
OrionVM
Terremark
Avalon
5
66
6
7
aware and likely to consider
STARTUPS
125
Gigas
Avalon
already using
60
94
32
210
140
140
Filter:
no plans to adopt
any solution
Gigas
3
Answers
23
57
39
51
22
28
32
73
30
21 26
82
30
7 16 26
9
82
31
15
38
67
39
8 18
88
41
658
62
977 20
27
56
65
6 21
78
49
49
42
103
12
4 17
81 6
56
34 25
118
3 14
94
43
24 30 14
118
25 33
113
3 35
117
3 35
117
12
4 26
124
37
112
7
51
96
15
17
• European Public Cloud providers seem to have low recognition from the market as the majority
of observations are related to “not aware”. SAP is the first identified and notable provider in
Global sample, but only few of the enquired companies are using its Cloud solutions.
• Startups seem to prefer CloudSigma solutions, instead of SAP’s, maybe due to prices.
PRIVATE CLOUD MARKET AWARENESS
#6: INDICATE IF YOU ARE AWARE AND USING THE FOLLOWING PRIVATE CLOUD SOLUTIONS
GLOBAL
VMware vSphere/vCenter
42
OpenStack
36
OpenNebula
34
VMware vCloud Director
Microsoft system center
29
71
42
56
19
22
36
CloudStack 12
Eucalyptus
8 20
oVirt
7 16
90
64
82
69
71
81
65
47
99
119
Ganeti 113
44
OnApp 17
59
119
50
118
openQRM
14
aware and likely to consider
aware of and not considering
not aware
STARTUPS
64
73
31
already using
53
51
15 27
210
Answers
129
Amazon web services
Google app engine
Microsoft
azure IaaS
OpenStack
Microsoft azure PaaS
Google IaaS
VMware vSphere/vCenter
4
IBM
Rackspace
public
cloud
OpenNebula
3
VMware vCHS
SAP
VMware vCloud Director
1
CloudSigma
HP Cloud
oVirt Gigas
1
Oracle
CloudStack Arsys
1
Flexiant
openQRM Avalon
BIT
Host Color
OnApp
OrionVM
Terremark
Microsoft system center
Ganeti
Eucalyptus
Answers
23
57
39
51
22
28
32
73
30
6 21 264
782
3
30
16 26
82
31
15 4 38
67
39
7
6
8 18
88
41
7
20
65
62
17 27
10 56
6 65
6 7 21
78
49
6
7
49
42
103
4 17 8
81
56
10
34 25
118
3 14
94
43
9
254 30
118 5
25 33
113
63 35
12 117
3 35
117
4 8 26
124
11
37
112
51
966
67
9
5
14
8
10
•
The awareness of Public Cloud Providers is higher than of the ones offering Private Cloud.
•
OpenStack and VMware collect the higher results for notability followed by Microsoft and
CloudStack, both in Global and Startups samples.
•
OpenNebula stands out as the European provider with higher market awareness.
CLOUD PERCEIVED BENEFITS
#7: RATE THE TOP MOTIVATORS TO MOVE TO THE CLOUD
GLOBAL
Greater scalability
135
Higher availability
125
Faster access to infrastructure
122
Faster time-to-market
Cost savings
Geographical reach
Limited in-house technical…
Industry-specific reasons
54
72
68
40
62
93
101
55
24 6
98
69
23 2
73
68
72
67
44
204
Answers
51
41
2 - not important
3 - important
4 - very important
Industry-specific reasons 1 4
5
22
Answers
Limited in-house technical… 2
3
8
Cost savings
4
7
Geographical reach 1 4
4
Greater scalability Faster time-to-market
15
1 3 54 1
Higher availability
6 7
Higher availability
14
Faster access to infrastructure 1 3
4
Faster access to infrastructure
12
5
3 1
Greater scalability 1
5
Faster time-to-market
11
5
3 1
3
36 12
51
1 - not at all important
19
STARTUPS
Geographical reach
10
Industry-specific reasons
8
Cost savings
Limited in-house technical…
5
6
7
5
4
4
8
9
1
4
3
0
2
Filter:
Not Applicable
• Scalability and availability seem to be the top two motivators for companies move to the Cloud.
• The availability of technical resources is not a key differentiator in the Cloud services
• Through we are still in the middle of an economic crisis, cost savings don’t stand out as a driver
for cloud adoption. This should be a bigger concern for startups than for larger and more
mature companies.
7
4
6
10
10
13
11
13
BARRIERS TO CLOUD ADOPTION
#8: RATE THE TOP BARRIERS TO MOVE TO THE CLOUD
GLOBAL
Security concerns
204
Answers
87
69
28 11
Fear of vendor lock-in
59
84
37 10
Integration
56
79
42
SLA performance is not…
Lack of capability to evaluate…
43
86
34
43
64
Lack of budget
32
Lack of support from IT
31
65
Lack of management buy-in
26
81
Lack of certified providers
23
Lack of information about cloud
22
67
79
57
72
60
68
67
66
66
7
13
19
16
20
17
35
23
1 - not at all important
2 - not important
3 - important
4 - very important
Industry-specific reasons 1 4
5
22
Answers
Limited in-house technical… 2
3
8
Cost savings
4
7
Geographical reach 1 4
4
Security concerns
9
Faster time-to-market
1 93
42 2
Lack of information about cloud Higher
4 availability
5
86
2
SLA performance is notFaster
acceptable
3
12
4
access to infrastructure 1 3
4 2
Lack of support from IT Greater
3 scalability
6
4
1 7 5
Lack of in-house capability to… 3
7
7
4
Integration (to private cloud, to… 3
10
5
2
Fear of vendor lock-in
3
9
5
3
Lack of management buy-in 2
9
8
2
Lack of certified providers 2
7
9
1
Lack of budget 1
7
12
1
STARTUPS
Filter:
Not Applicable
• Security stands as the top barrier for cloud adoption, both in Global and Startups samples,
which reflects that that businesses are reluctant to trust in Cloud security capabilities.
• Lack of information appears to be a relevant barrier for Startups, which reflects that there
should be targeted information for Startups that should be widespread.
7
4
6
10
10
13
11
13
DATA LOCATION
#9: DO YOU KNOW WHERE YOUR DATA IS LOCATED?
#10: HOW IMPORTANT IS KEEPING DATA IN YOUR COUNTRY?
200
GLOBAL
Answers
#9
# 10
1 - not at all important
2 - not important
3 - important
4 - Very important
STARTUPS
Answers
22
8.5%
No
21.0%
#9
35.5%
Yes
79.0%
21.5%
# 10
No
13.6%
13.6%
34.5%
9.1%
27.3%
Yes
86.4%
50.0%
• The great majority of the enquired companies is aware of their data location
• In global terms, the majority of the companies think that keeping data in their countries is
important or very important
• 65% of the startups say that it is either not important or not at all important, probably because
they are price takers, and not influential enough to negotiate prices in favor to location.
INDEX
CLOUDCATALYST PROJECT:
BACKGROUD, OBJECTIVES, OUTPUTS AND TARGETS
CLOUD COMPUTING TRENDS:
SURVEY DEMOGRAPHICS, KEY FINDINGS
CRITICAL SUCCESS FACTORS:
OVERCOME TECHNICAL CHALLENGES FOR CLOUD EXPANSION
CRITICAL SUCCESS FACTORS
STEPS
• Identify technical challenges
and how to overcome them
• Does European research
meet cloud technical
Challenges?
• Guidance on use, adoption
and Migration to cloud
computing
SCOPE
KEY CHALLENGES IN CLOUD COMPUTING
Interoperability and portability across cloud providers
Seamless migration of workloads across cloud providers
Power-efficient applications
Trusted computing
Networking across cloud sites
Proactive autonomic computing
Dynamic SLA negotiation
Elastic management of complex multi-vm services
Dynamic configuration and automated provisioning
Data integrity, localization and confidentiality
SOURCE: The future of Cloud Computing, January 2010
Advances in Clouds, May 2012
A roadmap for advanced Cloud Technologies under H2020, December 2012
Internet Computing, Key Challenges in Cloud Computing: Enabling the Future Internet of Services, July-August 2013
STUDY METHODOLOGY
Tools: Survey through email and online questionnaires
Target: Key experts participating in EU funded projects
Key survey statistics:
• All respondents = 29
FP7 projects respondents = 25
Other respondents (CIP, AAL and eInfrastructures) = 4
• FP7 projects response rate = 36%
From a universe of 69 coordinators (Call 5, 8 and 10), 25 responded to the questionnaire
The survey questions:
• “Rank the technical challenges for Cloud expansion according to the priorities addressed in your
project”
• “In case you think your project addresses other important challenges that are not on the list, please
describe them”
• “Define critical success factors to overcome the top 3 technical challenges that you have identified”
THE EXPERT’S VIEW
RANKING THE CHALLENGES
INTEROPERABILITY AND PORTABILITY
ACROSS CLOUD PROVIDERS
KEY RECOMMENDATIONS
Competitive infrastructure cloud market
• Ability for users to compare cloud offerings
• Possibility to select the offer that best suits their needs
• Easily change providers if they are unsatisfied with the service
• Ability to find a more competitive offer
CRITICAL SUCCESS FACTORS
Avoid Lock-in
• Reducing lock-in to proprietary solutions through means of increased portability and interoperability
Assure standardization
• Standardized formats for transferred data, billing and identity management
Business strategy and support tools
• Creation of practical guidelines and best practices’ catalog
• Identification of key elements in applications that ease or prevent their migration to the cloud
Open clouds and federation
• Creating bridges between global communities
• Massive adoption of open source Cloud Computing projects
• Cloud federation, sustainable collaboration schemes
• Ability to build full-fledged multi-cloud applications
TRUSTED COMPUTING
KEY RECOMMENDATIONS
Security parameters management
• Cloud interoperation opens new challenges in the management of security parameters between cloud providers
• Authentication across multiple clouds (each cloud can use a particular authentication mechanism and technology)
CRITICAL SUCCESS FACTORS
Fulfilment of SLAs and implementation of certification schemes
• Check the existing security measurements and SLA metrics
• Fair and safe contract terms
Check transparency and interoperability among providers
• Management of security parameters between cloud providers
• Step-by-step analysis of the full cloud service supply chain
• Proven data provenance and enforcement of related policies
Verifiable devices
• Overcome security / privacy challenges from IoT devices through cloud based processing
NETWORKING ACROSS CLOUD SITES
KEY RECOMMENDATIONS
Federated cloud networking
• Unify and consolidate data-centers in a virtual way, so that different distributed data-centers can be exposed as a single
cloud-like virtual data-center, and networks of different data centers can be interconnected in a virtual overlay
• Automatic provision of inter-cloud networking to support the automated deployment of applications and services across
different clouds and data-centers
CRITICAL SUCCESS FACTORS
Discover the shortest paths in an overlay network with the minimum monitoring effort
• Networking across cloud sites should be based on a self-healing and self-optimizing overlay network between cloud sites
Overcome limitations on networking, such as data import/export bottlenecks or service disruptions
• Identify at real time components of a composite application which have failed and switch to an alternative component
without overall application disruption
DATA INTEGRITY, LOCALISATION AND
CONFIDENTIALITY
KEY RECOMMENDATIONS
Privacy, confidentiality and trust
• To avoid privacy and confidentiality risks, cloud providers should be adapted to different legislations, and some standards of
good practices, policies and procedures should be defined
• Security vulnerabilities need to be better understood and handled to overcome the lack of trust in utilizing clouds and the
fears of privacy invasions and confidentiality breaches
CRITICAL SUCCESS FACTORS
Overcome barriers related to different legislations
• Assure consistency in data schemas migration (by using data models), fulfillment of SLAs, and implementation of privacy
warranty mechanisms
Implement an open cloud philosophy
• Adoption of open standards and open format in cloud-related solutions
• Cloud standardization needs to happen the OpenStand way
Foster awareness raising actions
• Create a new culture around the importance of data security and new competences to empower the end-users
Promote certification mechanisms
• Implement certification schemes for applications and services offered in the cloud
DYNAMIC CONFIGURATION AND
AUTOMATED PROVISIONING
KEY RECOMMENDATIONS
Service oriented capabilities
• Enable the dynamic provisioning of multi-tier services on top of cloud infrastructures
• Service oriented capabilities needed to manage services (i.e. groups of interconnected compute, network, and storage
elements) as basic entities, and to provide elasticity and quality of service (QoS) for a broad range of multi-tier applications
deployed in the cloud
CRITICAL SUCCESS FACTORS
Proper analysis/prediction of adaptation actions
• Use of model-driven and software patterns, intelligent software, context-aware systems
Mapping the services dynamically on the resources
• Applications and services running in a cloud environment must provide interface endpoints for provisioning, configuration,
and monitoring
• Applications must be classified by compliance levels
Reduce the degree of human intervention in provisioning
• Monitoring must be done continuously and SLA levels should be described so that automatic reactions can be deployed
Dynamic configuration and automated provisioning of analytics as a service
• Enable this through simple interfaces that do not require the specification of low-level details about a cloud deployment
FINAL REMARKS
The Top 10 technical challenges for cloud adoption were identified by the consortium based on
European Commission reports
Experts participating in EU funded projects were asked to rank these challenges and identify others:
-Most important: Dynamic configuration and automated provisioning
-Least important: Seamless migration of workloads across cloud providers
For each of the 10 technical challenges:
-Experts identified critical success factors
-The consortium outlined key recommendations for companies addressing these challenges
The key challenges, success factors and key recommendations identified will facilitate the detection
of new market opportunities for EU businesses
This study aims to encourage actions leading towards EU cloud research, complementing the work
done by the experts’ group developing the cloud computing vision for Europe and future
research and policy directions