UDENRIGSMINISTERIET, MINISTRY OF FOREIGN AFFAIRS OF DENMARK
1
UDENRIGSMINISTERIET, MINISTRY OF FOREIGN AFFAIRS OF DENMARK
Skal jeg holde mig væk fra personer, som lige har været i Japan?
Der har ikke været så betydende udslip fra kernekraftværket, at der er
risiko for, at personer er blevet forurenet med radioaktive stoffer. Så du
kan roligt opholde dig sammen med personer, som har været i området.
Mennesker kan heller ikke blive radioaktive af at være nær radioaktive
stoffer eller ved at blive udsat for stråling.
2
UDENRIGSMINISTERIET, MINISTRY OF FOREIGN AFFAIRS OF DENMARK
Japan – Et marked for små og
mellemstore danske virksomheder?
Jesper Vibe-Hansen
”Handelsråd”
Kgl. Dansk Ambassade,
Tokyo
3
UDENRIGSMINISTERIET, MINISTRY OF FOREIGN AFFAIRS OF DENMARK
4
UDENRIGSMINISTERIET, MINISTRY OF FOREIGN AFFAIRS OF DENMARK
5
UDENRIGSMINISTERIET, MINISTRY OF FOREIGN AFFAIRS OF DENMARK
6
UDENRIGSMINISTERIET, MINISTRY OF FOREIGN AFFAIRS OF DENMARK
7
UDENRIGSMINISTERIET, MINISTRY OF FOREIGN AFFAIRS OF DENMARK
8
UDENRIGSMINISTERIET, MINISTRY OF FOREIGN AFFAIRS OF DENMARK
9
UDENRIGSMINISTERIET, MINISTRY OF FOREIGN AFFAIRS OF DENMARK
352
10
UDENRIGSMINISTERIET, MINISTRY OF FOREIGN AFFAIRS OF DENMARK
11
UDENRIGSMINISTERIET, MINISTRY OF FOREIGN AFFAIRS OF DENMARK
12
UDENRIGSMINISTERIET, MINISTRY OF FOREIGN AFFAIRS OF DENMARK
JAPAN ET MARKED NETOP NU?
13
Japan Key Information
Greater
Tokyo: 36
mill. people
Population: 127,433,494
Number of million pop. cities: 14
Total Area: 377,873km2
GDP: $4.91 trillion (2008 )
GDP / Capita: $38,457 (2008)
Greater
Osaka:
22 mill. people
UDENRIGSMINISTERIET, MINISTRY OF FOREIGN AFFAIRS OF DENMARK
Around 127 million
people
=
15
UDENRIGSMINISTERIET, MINISTRY OF FOREIGN AFFAIRS OF DENMARK
Small in size, but…
2002
2015
16
Kilde: Worldmapper.org
UDENRIGSMINISTERIET, MINISTRY OF FOREIGN AFFAIRS OF DENMARK
Antal udtagne patenter
17
Kilde: Worldmapper.org
Perceptions and Myths
Japan has been in constant economic
crisis since the bubble burst in the late
’80’ies
Only high-end luxury brands sells well in
Japan.
Japan is a closed and complicated market
with no short term profitability
perspectives
Perceptions and Myths
Japanese consumers are demanding,
quality and service minded in the
extreme, detail oriented but once they
are customers they are very loyal.
Japan is a very conservative and
formal society, culturally and language
wise very different. Rigid and not
forward moving.
UDENRIGSMINISTERIET, MINISTRY OF FOREIGN AFFAIRS OF DENMARK
20
UDENRIGSMINISTERIET, MINISTRY OF FOREIGN AFFAIRS OF DENMARK
Trade Department Tokyo Focus areas
Life Sciences
Food and agriculture
Environment and energy
Creative Denmark
ICT
Industry
UDENRIGSMINISTERIET, MINISTRY OF FOREIGN AFFAIRS OF DENMARK
Særlige udfordinger
- Kommunikation
- Geografisk/kulturel afstand
- Beslutningsprocessor
JAP
DK
22
UDENRIGSMINISTERIET, MINISTRY OF FOREIGN AFFAIRS OF DENMARK
Kritiske succeskriterier
- “Flødebolleeffekten”
- Hold ud
- Spis brød til – gab ikke over for meget
- “Finding Mr. Endo”
23
UDENRIGSMINISTERIET, MINISTRY OF FOREIGN AFFAIRS OF DENMARK
Hvad kan Ambassaden
gøre for dig?
- En indledende screening
- Partneridentifikation
- Markedsundersøgelse
- Business Center/Inkubator faciliteter
- X, Y og Z
24
UDENRIGSMINISTERIET, MINISTRY OF FOREIGN AFFAIRS OF DENMARK
Trade Department Tokyo Key products and job examples
Market entry
Rent an employee
Market survey
Secretariat
Public diplomacy
Incubator
Customer access/
residence events
25
25
Global Public
Affairs
Homepage
General market support
UDENRIGSMINISTERIET, MINISTRY OF FOREIGN AFFAIRS OF DENMARK
Hvad kan Udenrigsministeriet
gøre for dig og din virksmhed?
- Henrik P.
- ESP
- ETC
26
UDENRIGSMINISTERIET, MINISTRY OF FOREIGN AFFAIRS OF DENMARK
”For a small company Japan can be a challenge, but with the help of the embassy our
products are now sold in two of the most prominent departments stores” Dan
Schumacher, Owner of Schumacher Snaps
Don’t take our word for it…
“The embassy has opened
“Enavigo Consult” being a
small consultant company
has been able to penetrate a
very conservative part of
up a lot of doors for us
and created access to a
lot of new clients and
market segments”
“The positive views reported in
the sales and profitability
Japanese business thanks to
forecasts are also reflected in the
the support and help we
strategies of the foreign
have received from the
companies in Japan and 73% of
Danish embassy” Steen
the respondents continue to see
Pedersen, Partner
Ole Gerlich, Business
Development Manager,
27
Grundfos Japan
Japan as a market with room to
expand in the long term”
UDENRIGSMINISTERIET, MINISTRY OF FOREIGN AFFAIRS OF DENMARK
Trade Department Tokyo examples of other services
Crash Course on
Rental of the embassy’s
Events at the
Japanese Business Culture
conference facilities
ambassador’s recidence
28
UDENRIGSMINISTERIET, MINISTRY OF FOREIGN AFFAIRS OF DENMARK
Strong regional collaboration
29
UDENRIGSMINISTERIET, MINISTRY OF FOREIGN AFFAIRS OF DENMARK
Japan – Et marked for små og
mellemstore danske virksomheder?
Afgjort JA !
men er det noget for dig?
30
UDENRIGSMINISTERIET, MINISTRY OF FOREIGN AFFAIRS OF DENMARK
Creative Embassy
31
UDENRIGSMINISTERIET, MINISTRY OF FOREIGN AFFAIRS OF DENMARK
?
-25% by
2020!
32