Distracted Driving
University of Mary Hardin-Baylor
College of Nursing
and
Central Texas Regional Advisory Council
Injury Prevention Committee
Spring 2010
UMHB Nursing Students:
Courtni Sladek, SN
Sarah Schlichting, SN
Tamara Littlefield, SN
Hannah Jones, SN
Angela Ellingson, SN
CTRAC Injury Prevention
Committee Chair:
Susan Burchfield
Pre-Test
Resource:
http://www.oprah.com/oprahshow/YourBrain-on-Texting-Quiz
One third of teens admit to texting while driving…
Some will never
make it home.
Distracted
Driving Video
TV MA
Graphic….Watch at
your own risk!!
http://www.youtube.com/watch?v=SC3x7K3EOTk
Statistics
• 71% of people between 18 and 49 admit they talk on
the phone or text while they drive.
• 500,000 people are injured each year in accidents
involving distracted driving.
• 6,000 people are killed in accidents involving distracted
driving each year.
• 29 states have laws restricting texting and driving
Why is distracted driving increasing?
• Technology is becoming
more advanced and more
portable
• We live in a fast paced world
where we like immediate
gratification.
• This generation does not like
to be bored!
It’s not about where your hands are,
but about where your focus is…
• It is still just as dangerous to talk on a hands
free device
• There is a difference in talking on the phone
and talking to a passenger in the vehicle, it has
been proven less dangerous.
Drews, F., Pasupathi, M., & Strayer, D. (2008). Passenger and cell phone conversations
in simulated driving. Journal of Experimental Psychology, 14(4), 392-400.
So you’re a good texter?
• It does NOT matter if
– You text fast
– You don’t have to look at the phone to dial or text
– You consider yourself a “good” or “experienced”
driver
Cooper, J, & Strayer, D. (2008). Effects of simulator practice and
real-world experience on cell phone-related driver
distraction. Human Factors, 50(6), 893-902.
Other Distractions
•
•
•
•
•
•
•
•
Eating
Drinking
Changing radio stations
Changing CDs
Picking music on an iPod
Using a GPS
Using internet on phone or in the car
Putting on make up
A Comparison of the
Cell Phone Driver and
the Drunk Driver
Strayer, D.L., Drews, F.A, & Crouch, D.J. (2006). A Comparison of the cell phone driver
and the drunk driver. Human Factors & Ergonomics Society, 48(2), 381-91.
Cell Phone Driver vs
Drunk Driver
• “The relative risk [of being in a traffic
accident while using a cell phone] is
similar to the hazard associated with
driving with a blood alcohol level at
the legal limit."
• 699 motor vehicle accidents. 24% of
these were using their cell phone
within the 10 minutes of the accident.
Cell Phone Driver vs
Drunk Driver
• Distracted Drivers:
–
–
–
–
More rear-end collisions.
Longer reaction times
Shorter following distance
Longer acceleration times
• Drunk Drivers:
– neither accident rates, reaction time nor recovery of
lost speed following braking differed significantly.
• Overall, drivers in the alcohol condition exhibited
a more aggressive driving style.
Proposed Solutions
• Change people’s driving behaviors
• Implement and enforce stronger traffic laws
• Continue to research and advance technology
Mohebbi, R., Gray, R., & Tan, H. (2009). Driver reaction time to tactile and auditory
rear-end warnings while talking on a cell phone. Human Factors, 51(1), 102110.
Constant, A., Salmi, L., Lafont, S., Chiron, M., & Lagarde, E. (2009). Road casualties and
changes in risky driving behavior in france between 2001 and 2004 among
participants in the gazel cohort. American Journal of Public Health, 99(7),
1247-1253.
Sarkar, S., & Andreas, M. (2004). Cellular phone use while driving at
night. Adolescence, 39(156), 687-700.
In Conclusion
• Distracted driving is dangerous
• People have created ways to decrease it
• We need to do our part to tell others and
SAVE LIVES!
“Your Brain on Texting”
Oprah and her No Phone Zone team test three
drivers who claim to be good at texting while
they drive.
http://www.oprah.com/oprahshow/Testing-Text-Messaging-Drivers-Video
Texting Simulation Activity
We need a VOLUNTEER!!!
•A series of pictures will be flashed on the screen and
you are to try and remember as many as you can and
then recite them when your done
•The first time you will be responding to a text
message that you will receive on the phone provided
•Then the exercise will be repeated with no texting to
evaluate your attention to details with and without
distractions
DOG
BABY
FLOWER
CANDY
CANE
CAR
HOUSE
CAT
COMPUTER
WOMAN
BEACH
LAMP
SQUARE!
PEDESTRIAN
RAILROAD
CROSSING
MICKEY MOUSE
SPEED
LIMIT
SIGN
CIRCLE
SCHOOL BUS
FIRE
HYDRANT
YIELD SIGN
STAR
HAMBURGER
GRANNY
RED
LIGHT
RAINBOW
TEDDY BEAR
STOP
SIGN
BIKE
BASKETBALL
Distracted Driving Contract
I promise to do my part to help reduce or end distracted driving by pledging to
be a safer driver. I will:
___ Not text while I am driving
___ Not text while driving and will use only hands free calling
if I need to speak on the phone while I am driving.
___ Not text or use my phone while I am driving. If I need to
use my phone, I will pull over to the side of the road.
I will ask other drivers I know to eliminate or reduce distracted
Driving habits.
Signature:_________________________________
Date:__________________
Post Test
Resource:
http://www.oprah.com/oprahshow/Y
our-Brain-on-Texting-Quiz
Resources
Constant, A., Salmi, L., Lafont, S., Chiron, M., & Lagarde, E. (2009). Road casualties and
changes in risky driving behavior in france between 2001 and 2004 among
participants in the gazel cohort. American Journal of Public Health, 99(7),
1247-1253.
Cooper, J, & Strayer, D. (2008). Effects of simulator practice and real-world experience
on cell phone-related driver distraction. Human Factors, 50(6), 893-902.
Drews, F., Pasupathi, M., & Strayer, D. (2008). Passenger and cell phone conversations
in simulated driving. Journal of Experimental Psychology, 14(4), 392-400.
Mohebbi, R., Gray, R., & Tan, H. (2009). Driver reaction time to tactile and auditory
rear-end warnings while talking on a cell phone. Human Factors, 51(1), 102110.
Sarkar, S., & Andreas, M. (2004). Cellular phone use while driving at
night. Adolescence, 39(156), 687-700.
Strayer, D.L., Drews, F.A, & Crouch, D.J. (2006). A Comparison of the cell phone driver
and the drunk driver. Human Factors & Ergonomics Society, 48(2), 381-91.
http://www.oprah.com/oprahshow/Your-Brain-on-Texting-Quiz
http://www.oprah.com