Marketing is Design: Three Words
that Increased Sales 1000%
Rob Walling
Software By Rob.com
Micropreneur.com
Lots of traffic…
No sales :-(
Image by www.flickr.com/photos/whonl/
Image by mil8
Easy on the
triple sec!
Image by Jorge Bassy
You in the pink! Don’t
I know you from
somewhere?
Cause: buffer
overrun
Image by www.flickr.com/photos/burnt_in_effigy/
Performant?
Scalable?
Core dump?
Check!
Check!
Check!
Image by www.flickr.com/photos/admlcrunch/3853106724/
•Re-design
•Two shopping carts
•Product line expansion
•Added 800 number
•Added categories
•Added non-towel products
•Varied shipping
•Offered coupons
•And on and on…
Traffic
Sales
Image by www.flickr.com/photos/pranavsingh/232560833/
Old: $210/month
New: $2200/month
Conclusion: Testing = good
Image by www.flickr.com/photos/nickwheeleroz/
Start here…
1000 visitors x .5% = 5 sales
More traffic
is expensive
2000 visitors x .5% = 10 sales
The Same
1000 visitors x 1% = 10 sales
A/B testing
is cheap
You may not like me, but
I’m really, really smart.
“…in the end you're still using
the same focus groups; you're
still doing split samples where
you ask half a sample one way
and the other half a different
way.”
- Frank Luntz
I’m a wise man and I
approve this saying…
Image by www.flickr.com/photos/tembo/
Winner
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up…
A few
days
later…
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Software By Rob.com