HP Scitex XP5500 Competitive Analysis Erez Zimerman HP Scitex XP series overview The HP Scitex XP series was launched by Nur Macroprinters since 2004 HP acquired Nur Macroprinters in 2007 The product name originally was “Expedio” and was changed to HP Scitex XP5000 series Two models: • XP5100 – high quality low speed – 8 colors, max speed 1600 ft2/hr • XP5500 – low quality high speed – 4 colors, max speed 3500 ft2/hr XP5000 series known as “Expedio” XP5500 About the New HP Scitex XP5500 The HP Scitex XP5500 is based on the same platform as XP5300 / 5100 (known as “Expedio”) It was first introduced in SGIA 2011 The only two changes are: • New covers for safety purposes • New print mode of 3500 sqft/hr (previously was 3200 sqft/hr) No real news on this product, just a minor face lift XP5000 SWF UV Printers Width 5m 5m Model HP Scitex XP5100 HP Scitex XP5500 RTR (free fall) RTR (free fall) Throughput 150 m2/hr 1600 ft2/hr 325 m2/hr 3500 ft2/hr Resolution 360 x 360 true 360 x 360 true 16 Spectra 16 Spectra 4,8 C,lc,M,lm,Y,ly,K,lk C,M,Y,K for Billboard C,M,Y,K for POP 80$ / liter 80$ / liter Media handling Number # of print heads Colors Ink price UViStar Pro8 vs. XP5500 /5100- specs Feature UViStar Pro8 HP Scitex XP5100 HP Scitex XP5500 353 sqm / hr 200% faster than 5100 20% faster than 5500 150 m2/hr 325 m2/hr Printing modes Fast POP (PDS) mode Production or high quality in a click High quality only! Production or high quality require 60 min ink switching + ink waste Versatility Freefall, R2R Hybrid –with Auto loader Auto Backlit Free fall, R2R Free fall, R2R Ink Up to 180 sqm/liter based on customer average! 95 sqm/liter Up to 140 sqm/liter in low coverage, special ink, high speed mode ONLY Speed consumption UViStar Pro8 vs. XP5500 /5100- specs Feature UViStar Pro8 HP Scitex XP5100 HP Scitex XP5500 Heads 32 Ricoh E3 heads 600dpi 20- 40 PL X4 Higher quality 16 Spectra heads 360 dpi 80 PL – Big drops Require purging, Expensive!!! 16 Spectra heads 360 dpi 80 PL – Big drops Require purging, Expensive!!! Media handling Only 13” (35) cm media waste per loading Multi roll, Rigid with autoloader 78” (200 cm) media waste per loading Multi roll Mesh, fabrics 78” (200 cm) media waste per loading i-Phone app Media saving wizard Wrinkle analyzer In-line Finshing Color correction Scale up Color correction Scale up Management and workflow tools HP Scitex Super Wide Status HP Scitex division is located in Israel and reports to HP in Barcelona HP invest ALL their efforts in penetration of the Latex printers, HP Scitex LX800 series Therefore they are no longer investing in the super wide format printers Customer support level is limited !!! • No spare parts in the field (logistic considerations) • In some cases customers production can be halted for several days Drawbacks of HP XP5000 Series All the information is based on field feedback and customers’ reviews Ink System - Drawbacks The printer has 2 separate dedicated ink types,1 for each application: • 1 ink for Billboard • 1 ink for POP applications The customer must choose between BB or POP and switch inks at each application change Ink Switching takes 1 hour !! Ink Switching wastes 1 liter !!, worth $80 Real Ink consumption is ~ 100 sqm / liter POP Inks B.B Inks Media Tension - Drawbacks Media tension is extremely high, which causes distortion of the media and change of dimensions !! For large jobs this results in the need to perform scaling on the RIP !!! This makes it extremely problematic to get the file size accurate See the high tension on the PVC banner and how the media is stretched Media Waste - Drawbacks UViStar = 13” (35cm) media waste when loading new roll Expedio = 78” (200cm) media waste when loading new roll 13” cm waste 78” (200 cm) waste •Each time a customer loads new media he wastes 78” ! (4% from new PVC banner roll goes to waste) •Customer replaces media rolls several times per day •Annual waste vs. UViStar can be $20K XP Media Loading - Drawbacks Media loading must be accurate to prevent wrinkles during printing • See below how much scotch tape is applied to the roll HP Scitex XP5500 - Drawbacks Ink level indication: • No ink level gauge (only empty / full ) • If there is no ink in the tank, printing stopsī machine can not stay unattended No UV lamp time counter • UV lamp status in unknown • Might effect curing and print quality over time Head Carriage Height In Expedio it is impossible to change the head carriage height during printing If for some reason there are wrinkles (faulty loading, wrinkle in the roll from manufacturer ): • The print heads touch the media • Damage the print heads • Ruin the printed jobs Can not raise carriage during print process UViStar Pro8 vs. XP at Same Customer’s Site Comparing the to the XP, the customer especially likes the following benefits: • Our ability to print on EVERY substrate with minimal user intervention when switching from one to the other (PE, PVC and vinyl). • On the HP Expedio he prints only PE and the machine is very sensitive to wrinkles. (raise the print carriage and resume printing cannot be done on the XP) The XP prints in a SINGLE direction only, otherwise it is not sellable quality Customer’s quote: • “Our production speed is really 353 sqm / hr, unlike the HP XP where the production speed in reality is half of what is written in the spec” Pro8 Wins in Every Parameter Speed 353 vs. 325m/hr Resolution 600 vs. 360dpi True hybrid with minimal switch time 5 vs. 20 min Minimal waste • Media 35 vs. 2000cm • Ink consumption 180 vs. 100m/liter • Switch 4 to 8 colors 5 vs. 60min, 400ml vs. 800ml Simplicity & Utilization carriage height etc…. Backlit Fully automatic vs. partially In-line finshing Auto loader & unloader UViStar Pro8 Benefits Up to 353 sqm/hr (3,800 sqft/hr) – real production mode! POP mode based on PDS technology Hybrid option – switch in few minutes Automatic loader & unloader for maximum printer utilization Most versatile application capabilities – POP, PE ECO signs, Fleet, Soft signage, Rigid applications, Backlit, Billboard, Building wraps etc. 8 colors print Best ink consumption in the market – up to 180 sqm/liter (1,940sqft/liter) – annual saving can reach $100K Advanced Featuers: • Media saving wizard • In-line finishing • Automatic backlit • Multi files optimizer • iPhone app Fuji inks has high durability, low odor and huge color Gamut