410 +
and counting…
• 2 to 50 times more engagement across all customer campaigns
• Live internationally, primarily in India, Sri Lanka and also Caribbean
• Patent-pending technology
• Headquartered in Bangalore with core team of 25 developing the platform in-house and building the business

User simply zipdials…
One ring
…then keeps engaging
080
3005000
Text message,
Call back,
Content

ZipDial to engage in the real world
Hello India - Abaran
India Today Spice (Jul)
Harpers Bazaar
Marwar
Femina - Abaran
Marie Claire
.0x
1.0x
.5x
1.0x
1.5x
2.0x
2.5x
ZipDial Analytics informs marketing
Follow for ongoing engagement
Voice, Text, Smartphone App

ZipDial Analytics:
• Product Performance &
Campaign Management –
Tracking ROI on Media
&Creatives
• Engagement Flows – Tracking user lifecycle
• User Analysis – Profiling across campaign engagement

ZipDial = Frictionless + Accessible = Big Results
Active
Engagement*
141,000 in 2 years
955,000 in 2 years
1,119,0000
Pan-India and since day 1
0
84
0
435 since day 1
1,900 since day 1
147 since day 1
265,000 in 6 weeks
2,100,000 in 10 months
136,000 in Kolkatta alone, in 1 week
37,000 for Anti-
Corruption;
2,007,000 for all TOI in
4+ years
0
464,000 for all of TOI since day 1
72,000 in 4 years
1,100 have them in circles
11,700 since day 1
*Brand results in India, as of October 2012
*Facebook Likes. Twitter Followers. Google+ Followers. ZipDial Engagements
4,600,000 for only Anti-Corruption in 3 weeks
1,000,000 in 6 months

Nerolac Brand Awarenes - Festival Season Promotion
Celebrity Interactive Voice Engagement
• Objective: Maximize awareness of the new line of
Healthy Homes Paints
• Sharukh Khan calls you back in conversational style if you want to know about the and the dangers of VOCs
• This Geo-Targeted campaign allows users from certain circles to get an option to request information on the premium HomeStylers service
• Users could also download SRK’s ringtone

The Watch & Win Experience!
• Disney Channel partnered with ZipDial to provide
Disney viewers a toll-free, month-long contest
• ZipDial provides Missed Call numbers that are flashed on the TV screen astons at different times during the day, one at a time, each with a different point score
• Viewers ZipDial the number to earn those points
• Users get a SMART SMS response with the number of
Points Earned and their Total Score
• The highest points for the days are the eligible winners. Total scores are reset each night
Results
• 60 Lakh ZipDials (missed calls) in 1 month!
• Repeat participation grew every day, extending viewer engagement
• Top 5 Circles: Andhra Pradesh, Delhi,
Maharashtra, Mumbai & Madya Pradesh +
Chhattisgarh
The ZipDial Touch
• Automated SMS Group Opt-In management for Push Notifications on Daily Winners
• SMART SMS gives a personalized user experience for first time diallers, Custom
Point Scores, warning messages to spammers, and a special SMS to repeat diallers
• Real-Time Reporting and Daily Spam Tracking
& Winner Reports
• Mobile partners with user behavior insights

Fast Moving Consumer Goods, Product
Sample Distribution with DDB Mudra
Sampling Verifies Users, Builds DB
• National Product Sample distribution campaign
• Over 6 Lakh Razor samples distributed to unique customers authenticated with a ZipDial in paid and free trials
• ZipDial samples promoted at high-traffic locations by field agents– each agent has own number
• Daily reports by geography tracked Brand manager & by ZipDial as an independent 3 rd party
Referrals Increase Reach of Brand Messages
• Salman Khan voice message with selling points for Guard Razor
• Trial message reached 2,000 people from Uttar Pradesh DB from previous Sampling program through a push outbound dial
• Referral service increased brand message reach by 49%!
• High value referrals were 2.5x more likely to listen to full 55 sec. message & 2x more likely to make referrals themselves than those being pushed the OBD by the company
• SMS Sports Content gratification given for 4 referrals; 3.2 Ave.
Referrals per Active Referrer
PATENT PENDING - ZipDial PROPRIETARY & CONFIDENTIAL

Front Page TOI Ad
Brand Building in coordination with BBDO
• Gillette’s 1 st National Branding campaign in
India, a people’s movement to rededicate the
Gateway of India to the soldier in all Indians
• ZipDial number promoted in TOI (kickoff),
Facebook, and in ZipDial’s Cricket Score Mobile
Channel (9 million impressions)
• Received 10 lakh pledges in 3 months!
• ~7.4% click through from Cricket Channel
Impressions
PATENT PENDING - ZipDial PROPRIETARY & CONFIDENTIAL

Cadbury Bournville & The Dark Knight
Fast Moving Consumer Goods,
Brand Engagement & Activation
• Warner Brothers’ The Dark Knight &
Cadbury Bournville Joint Contest for a free trip was promoted on Bournville packaging & in TVCs
• Dialling the Call2Action Number on TV returned an SMS Quiz to reinforce brand messaging & activate Bournville sales
• Only correct answers were eligible & must keep wrapper to be eligible
Fast Moving Consumer Goods,
Brand Engagement & Activation
In partnership with Disney Brand Solutions
• Contest promoted in TVCs on Disney
Channel
• Two ZipDial numbers with Quiz
Response options 1 and 2 shown numbers on screen
• Viewer must dial correct answer to be eligible for prize.

Projected mobile growth in India
They want to engage with brands today
1000
900
800
700
600
500
400
300
200
100
0
2012 2013 2014 2015 2016
Smart phones
Feature phones
ZipDial is for 100% of users

in initial target countries alone
“give me a missed call”
“dame sinpa”
“I’ll just flash you”

ZIPDIAL PROPRIETARY & CONFIDENTIAL