2010 ARPAS Strategic Plan Interim Survey Results

2010 ARPAS Strategic Plan
Final Survey Results
Presented at the GC Meeting
New Orleans
July, 2011
Survey Basics
Total of 55 questions
Journal, Newsletter, Website, Respondent &
ARPAS sections
Web based survey, 472 responded
436 completed entire survey
Many thanks to Keely Roy and the FASS IT
Thanks to the committee members: Keith
Lusby, Randy Shaver, Bill Braman, Jeff
DeFrain & Kenneth Cummings
PAS Journal
1. How do you rate the value of the PAS
journal to you professionally?
Scale:1 - 5 : low - very high Results:
2. How important is the PAS journal to you?
Scale:1 - 5 : not at all important – very important
Results 3.37 average
3. Should we continue to publish hard copies
of the PAS journal?
No: 68.9%
PAS Journal
 4. Would you like to have the capability of doing key
word/author searches of all back issues of PAS on
our web site?
Yes: 95.2% No: 4.8%
 5. How do you feel about the papers published in the
too basic:2.5% too applied:8.0%
about right:89.5%
 6. How applicable are the papers published in the
PAS to you?
rarely used:10.9% occasionally useful:29.8%
useful:37.0% often useful:17.4% consistently
PAS Journal
7. What topics of papers published in the
PAS would you like to see more of?
Nutrition:81.7% Reproduction:35.0%
Genetics:12.9% Physiology:25.3% Food
Science:13.1% Animal Welfare:35.4%
Other:13.8% Management, horses, forages,
personal interest, microbiology & international
to name a few
8. Would you like to see papers on
Government Regulation in the PAS?
Yes:65.3% No:34.7%.
PAS Journal
9. Would you like to see papers on Public
Policy Issues in the PAS?
Yes:64.8% No:35.2%
10. Would you like to see papers on
Community Outreach in the PAS?
11. What is your overall satisfaction with the
Very Dissatisfied:0.7% Dissatisfied:3.5%
Undecided:19.7% Satisfied:64.0% Very
PAS Journal
12. Do you have any suggestions to improve
the quality and/or impact of the PAS journal?
92 narrative responses will be summarized
13. Have you published a paper in the PAS
14. What frequency do you think is right for the
ARPAS Newsletter?
monthly:15.2% bi-monthly:20.3%
quarterly:61.6% yearly:2.9%
15. What topics do you think should be included
in the ARPAS Newsletter?
industry news:85.8% book reviews:34.9% expert
opinion:56.7% meeting information:84.2%
organization news:79.1% other:3.8%
 16. From the previous question please list your top
three topic areas for the ARPAS Newsletter.
 Industry news 1.69 1:54.2% 2:22.6% 3:23.2%
 Book reviews 2.31 1:21.2% 2:27.1% 3:51.8%
 Expert opinion 2.04 1:23.2% 2:49.1% 3:27.7%
 Upcoming meeting
information 2.30 1:14.0% 2:41.7% 3:44.3%
 Organization news 1.86 1:41.8% 2:30.5% 3:27.7%
 Other 2.56
 17. What is your preferred delivery
method for the ARPAS Newsletter?
 hard copy:2.4% electronic:91.4% both:6.2%
 18. What is your overall satisfaction with
the ARPAS Newsletter?
 Very dissatisfied:0.9% Dissatisfied:2.0%
Undecided:30.2% Satisfied:62.0% Very
 19. Do you have any suggestions to improve the
quality and/or impact of the ARPAS Newsletter?
 No, 7 respondents
 Shorten officer report, make the officer report more
relevant: More substance, more concise: Have not read,
or do not read: Improve ARPAS status and member
recognition, 4 each
 Political/economic issues including sending it to
politicians: Have sections by discipline/species: Correct,
timely and proofread information: Random comments
that refer to previous questions answered by the
respondent: Information on how members can publish
articles and articles by experts, 2 each
 Encourage member input: Prefer hard copies: Prefer
Blog for members only: Provide information on funding
opportunities, government policies: More value for the
cost of membership, 1 each
 19. Do you have any suggestions to improve the
quality and/or impact of the ARPAS Newsletter?
 Summary by newsletter editor: It was observed from the
respondents that either do not change the newsletter or
shorten it with less information regarding the officer reports,
but increase ARPAS membership status through member
recognition. Another group, does not read the newsletter.
Possibly, this will change is the newsletter is shortened
and/or reformatted. Some members would like to be able to
write articles in the newsletter.
 20. Will you contribute an article to the ARPAS
 Yes:33.6%
 21. Have you visited the ARPAS website?
 22. If yes, for what reason?
membership directory:60.3% access PAS:62.8%
report CEU’s:84.2%
 23. If yes, were you able to find what you were
looking for on the ARPAS website?
 24. What is your overall satisfaction with the
ARPAS website?
Very Dissatisfied:0.5% Dissatisfied:1.8% Undecided:12.2%
Satisfied:73.7% Very Satisfied:11.8%
 25. Do you have any suggestions to improve the
quality and/or impact of the ARPAS website?
Top 3 responses:
 More user friendly. There were 8 comments regarding
problems with the website. Specifically, links not being
logical/ linear, simpler and uncluttered, frame layout issues,
navigation and password confirmations.
 Up to date information. There were 10 comments regarding
the need for more current information. There were also some
wants for more information, such as board certifications,
USDA website links for research related info, calf related
information and issues politically and economically in animal
 Other. The remaining comments were about issues such as
maintenance, speed of site, adding a quarterly topic, or no
 26. What is your current level of ARPAS
RAPS:3.2% PAS:76.6% Board Certified:17.5%
Emeritus:1.6% Other:1.1% 2-RAS 1-Retired PAS 1-I
have no idea
 27. What is your main area of interest or discipline?
Nutrition:82.4% Physiology:5.6% Genetics:4.1% Food
Science:1.8% Animal Welfare:3.2%
Other:2.9% (applied animal science and animal
pathology, Management[2], Dairy cattle
management, Calf Milk Replacer, Manure
Management, Equine Biomechanics, Parasitology, Ag
Law, Agricultural Environment, Forages, Animal
 28. What species are you most involved with?
Beef:57.8% Dairy:60.0% Horse:19.1% Swine:15.5%
Goat:10.8% Sheep:13.7% Poultry:14.8%
Aquaculture:4.0% Companion Animals:7.4% Lab
Other:1.8% (Deer, Exotic animals[2], zoo[2], cervid,
Meat, camels)
 29. What best describes your job function?
Nutritionist/Feed Representative:43.2% Technical
Service:23.4% Extension/Teaching:18.7%
Research/Academia:20.9% Research/Industry:9.5%
Veterinarian/Animal Health:1.8% Allied Industry:8.1%
Private Consultant:15.5%
29. What best describes your job function,
Other:5.6% (Retired[2], Industry Executive, VP animal
industry non-profit, Research/Government[2], Student, Food
& Drug Regulation, Ag Law Attorney, Graduate Student[2],
Extension/ Research, Animal Welfare Auditor – PT,
Nutrition/ Management, Government regulatory[2], Govt,
Administration[2], international development [2], marketing
manager, Part Time Academics (1-2 days per week),
Retired[2], Purchasing Agent)
30. What is your age?
<25:0.5% 26-35:12.5% 36-45:17.3% 46-55:32.3% 5665:28.2% 66-75:8.4% >76:0.9%
 31. Which state do you live in?
42 states & 4 foreign countries
 32. Do you work across state lines?
 33. Do you work regionally or nationally?
Regionally:58.6% Nationally:41.4%
 34. Are you a member of a local ARPAS Chapter?
 35. If yes to the previous question, which chapter
do you belong to?
CA, DC, PNW, CO, PA, SGP, AR, MW, +?
36. How often do you use your ARPAS
affiliation in your line of work?
daily:16.8% weekly:10.6% monthly:33.3%
37. How often do you get asked about your
ARPAS affiliation?
daily:0.5% weekly:0.7% monthly:22.1%
38. Do you use your ARPAS certification?
On your business cards?:83.2%
On your correspondence?:68.7%
In your business advertising or authorship?:39.0%
 39. If any No answers to the previous question,
Why? Top 3 Responses:
Not necessary or unwanted. There were 30 responses
commenting that adding the ARPAS certification was
unnecessary to their name, or that they simply did not
want to take time to add it.
Lack of knowledge. There were 13 responses
commenting that they either did not know themselves
what the PAS meant or that their colleagues did not know
what the certification means. There were also comments
regarding the fact that there is not enough widespread
recognition of the certification, so they thought it was
unnecessary to add it.
Other. The remaining comments regarded issues such as
there not being a local chapter for them, not having time to
redo business cards, or recent membership.
40. Are you comfortable fielding questions on
the purpose of and ARPAS membership?
41. Do you feel that your affiliation with ARPAS
gives you a competitive advantage in your line
of work?
 42. How important is ARPAS membership in your
profession? (rank all on a scale of 1=not very
important to 5=very important)
 To you? 3.98
(Average) 1:4.3% 2:3.6% 3:17.6% 4:39.1% 5:35.4%
 To your supervisor? 2.93
(Average) 1:18.9% 2:17.7% 3:26.9% 4:24.5% 5:11.9%
 To your peers? 3.21
(Average) 1:9.6% 2:11.9% 3:35.4% 4:33.8% 5:9.4%
 To your customers? 2.85
(Average) 1:15.7% 2:17.3% 3:39.6% 4:21.4% 5:6.0%
43. How important is Board Certification in
your profession? (rank all on a scale of 1=not
very important to 5=very important)
you? 3.27 1:17.1% 2:12.6% 3:20.3% 4:25.8%
To your supervisor? 2.53
1:32.6% 2:17.0% 3:23.4% 4:18.5% 5:8.5%
To your peers? 2.73
1:23.4% 2:16.1% 3:32.4%
To your
customers? 2.44 1:31.0% 2:18.9% 3:31.0% 4:1
3.5% 5:5.7%
44. How important were each of these in
your decision to join ARPAS? (rank all on
a scale of 1 - 5)
For professional credentials?
For access to the Professional Animal Scientist?
To increase the image/status of animal science?
The annual ARPAS symposium?
4: 4.5%
5: 27.3%
 45. Rank the following as to their importance to you:
(1 most – 8 least)
 ARPAS membership 1.67
1:62.8% 2:24.0% 3:6.6% 4:2.6% 5:1.2% 6:0.5%
7:1.2% 8:1.2%
 PAS journal 3.00
1:18.3% 2:29.1% 3:22.2% 4:11.4% 5:7.9% 6:7.2% 7:2.5% 8:1.5%
 ARPAS website 3.82
1:1.6% 2:14.9% 3:28.1% 4:26.3% 5:17.2% 6:8.8% 7:2.9% 8:0.3%
 Board Certification 4.15
1:19.3% 2:18.5% 3:8.4% 4:4.9% 5:10.3% 6:12.8% 7:20.7% 8:5.2%
 ARPAS membership directory 4.35
1:1.9% 2:9.8% 3:22.0% 4:21.7% 5:18.8% 6:16.4% 7:7.7% 8:1.9%
 ARPAS Newsletter 4.81
1:0.5% 2:6.0% 3:11.7% 4:22.1% 5:26.8% 6:20.5% 7:10.7% 8:1.6%
 Annual ARPAS symposium 5.77
1:0.0% 2:4.9% 3:7.2% 4:8.7% 5:11.3% 6:25.5% 7:37.1% 8:5.2%
 Other 7.14
1:3.6% 2:3.6% 3:0.0% 4:0.0% 5:3.6% 6:7.1% 7:14.3% 8:67.9%
 ARPAS Participation in PACCO, ARPAS FMC feeding management
certification, Seriously doubt the value. $85/yr for nothing, chapters
46. What are three suggestions to improve the
value of ARPAS certification to you?
Top seven responses are listed below.
Greater recognition (by industry, administration,
peers, across other species such as companion
animal, non-ARPAS members, universities)
Increase advertising: at the producer level, provide
examples on its impact to members, target producers,
sell the advantage to public, government agencies,
advertise in popular press magazines, encourage
producers to seek members out at tradeshows
Tougher standards/basic qualifications, biannual
recertification, “police” ethics in the field
46. What are three suggestions to improve the
value of ARPAS certification to you?
Promote state licensing
Heightened enforcement of code of ethics/bylaws
Increase opportunity for CE beyond distant meetings
(web/satellite/etc.) & networking for members,
opportunity for examinations
Increase member benefits (liability insurance,
publishing in PAS, legal entity, recognize hours
training & maintenance)
47. Would you be willing to accept a small
increase in annual dues to be used to
enhance the visibility of ARPAS and the
value of ARPAS membership?
Future of ARPAS
48. If we (animal agriculture) continue to keep
quiet, PETA and HSUS will help write the
regulations to put animal agriculture out of
business. AVMA is starting to be more vocal
in this area. Should ARPAS also participate in
these discussions/debates?
Future of ARPAS
49. If yes to the previous question, what is the
best way for ARPAS to participate?
Most recommendations/comments related to
“channels” of communication
Membership overwhelmingly supports cooperating
with AVMA other organizations to advocate ARPAS
position. Secondary is FASS and national/state
livestock organizations.
Future of ARPAS
 49. If yes to the previous question, what is the best
way for ARPAS to participate?
“Channels of communication”
Press releases, Print media Articles, Position (white) papers,
Interviews, Advertisements, TV and radio, Spokespeople,
Provide members “talking points”
Social Media – Facebook, Twitter
Join with other advocate organizations
NIAA, the National Institute for Animal Agriculture; Other
Animal/poultry societies, Animal Ag Alliance, Feedstuffs, AVMA,
FASS, FARM, PAACO, Livestock organizations, AFIA
Spokespersons suggested -Trent Loos, Temple Grandin
Future of ARPAS
49. If yes to the previous question, what is the
best way for ARPAS to participate?
“Channels of communication”
List of experts to press, hearings, and regulatory
Task forces
Web site and PAS Journal
“ARPAS Membership Call to action”
Elementary/secondary/university education
Certification program in animal handling
Future of ARPAS
 49. If yes to the previous question, what is the best
way for ARPAS to participate?
“Conclusions continued”
 Message somewhat split between advocating
scientific solutions to production ag. issues and
addressing animal welfare issues.
 We may want to consider a committee within ARPAS
that deals with advocacy through position papers,
articles, press releases, developing a list of “experts”
from ARPAS membership and issuing “call to action”
from the membership when needed
Future of ARPAS
49. If yes to the previous question, what is the
best way for ARPAS to participate?
“Conclusions continued”
Be proactive
Leadership-Develop ARPAS “credibility”, ARPAS
Committee dedicated to advocacy, “Call to action”
from membership, “Take em on”!, Promote ARPAS
Who should be our audience
Congress, state legislatures and policy makers;
Consumers/Public, invite them to farms; Students
Future of ARPAS
 50. Are you aware that ARPAS has an Educational
Foundation? Yes:28.1%
 51. What type of educational pursuits would you
recommend the Foundation monies be used for?
Top four most common responses are listed:
1) Educational support for students-Provide scholarships for
domestic and international animal sciences students
(attending US colleges and universities) at both the
undergraduate and graduate levels. Provide support for
animal sciences graduate students to attend scientific
meetings. Provide support for Congressional and
executive fellowships and scholars-in residence awards
relative to political and economic issues impacting animal
science and animal husbandry (government & industry).
Future of ARPAS
 51. What type of educational pursuits would
you recommend the Foundation monies be
used for?
2) Educational support for consumers-Educational
programs, guidelines and materials aimed at school
children and the general public promoting proper
nutrition and the value and importance of animal
agriculture. Educate the public on the cost of
economic inputs to ensure that animals are raised in
a healthy and humane manner and that our food
supply is the safe.
Future of ARPAS
 51. What type of educational pursuits would you
recommend the Foundation monies be used for?
3) Educational support for ARPAS members-Sponsor
professional development programs for ARPAS members.
Provide support for speakers at regional meetings and
symposia. Support a “Leadership Academy” to help
develop leaders in Animal Sciences that can learn how to
navigate the political realm (funding and policy making)
and insure that animal agriculture in the US remains
strong. Encourage and educate those about to graduate in
the animal sciences of the value of becoming ARPAS
members. Develop programs to involve more ARPAS
members. Establish an "early warning" system that
enables members to alert ARPAS when action is needed.
Future of ARPAS
 51. What type of educational pursuits would
you recommend the Foundation monies be
used for?
4) Educational support for producers and allied
industry- Sponsor symposia and workshops for
producers, extension and industry personnel that
have direct application to animal agriculture. This is
the target audience for ARPAS members and will
help increase our image and visibility. Support the
work of FASS in Washington.
Future of ARPAS
 52. Do you believe ARPAS membership
requirements should be loosened (i.e. no species
exam requirement) for highly experienced scientists,
consultants, or industry representative?
• 53. What are three suggestions to increase ARPAS
• In general, the overall theme was to create greater awareness
of ARPAS and its benefits.
In regard to changing ARPAS requirements, it was ~ 2/3 to 1/3
for making it easier to be a member without the exam, but with
other “certification”.
Future of ARPAS
53. What are three suggestions to increase
ARPAS membership? Cont’d
The greatest number of responses were for themes of:
Public relations (getting the word out about ARPAS)
Miscellaneous (34)
Student recruitment (33)
Make ARPAS a graduate requirement (18)
Change ARPAS requirements (11)
Future of ARPAS
 54. What would you suggest that ARPAS can
do to increase/improve its image/significance/
1) Advertise and promote the value individual
members and our organization bring to their
employers, clients, the public, government and
academia through PR articles, advertisements in
trade publications, press releases, publications and
point-of-contact literature. Differentiate ARPAS from
trade associations, unions and pure scientific
organizations. Revise our website home page so a
visitor can quickly learn our purpose and positioning
as an organization.
Future of ARPAS
 54. What would you suggest that ARPAS can
do to increase/improve its image/significance/
2) Keep our standards for continuing education and
ethics high and be rigorous in our certification
process. Mentor students and graduate students and
encourage them to seek professional certification in
3) Be proactive on issues affecting animal
agriculture and align/collaborate with like-minded
organizations. Form an expert committee for dealing
with issues and enter policy debates.
Future of ARPAS
 54. What would you suggest that ARPAS can
do to increase/improve its image/
4) Place a high value on ARPAS membership
and position the PAS Journal as a first choice
for applied animal science articles.
5) Encourage members at all levels to
become involved in the affairs and activities of
ARPAS. Recognize the professional
accomplishments of our members
One member’s response Q#54
The next two slides contain just one example of
the depth and detail of many of the responses
that where given for this question.
Respondent #144: I joined ARPAS because I
believe in the value of continuing professional
improvement and the need for an agricultural
professional to be certified as many non-AG
professions require. Unfortunately, our industry
does not put value on ARPAS membership.
One member’s response Q#54
1. To improve the image of ARPAS, we need to conduct
workshops for ARPAS members only. For example, each
year ARPAS should offer internet workshops for ARPAS
members only. These workshops would focus on the
latest advances in Nutrition, Reproduction and
Management and they would be species specific. The
presenters at these internet workshops would be ARAPS
members and they would volunteer their time.
2. Have ARPAS members who hold key positions in AG
companies write articles in the PAS which focus on keys
to success in the workplace. For example, an ARPAS
member in technical services could write an article on how
ARPAS membership helps them stay current when it
comes to new ideas. They could also write articles on how
to be successful in a technical services position.
One member’s response Q#54
3. Have a mentoring program where older ARPAS
members could provide advice to younger ARPAS
members. This could be done via the ARPAS web
site where ARPAS members could ask questions of
other ARPAS members.
4. Have an ARPAS breakfast at the ADSA/ASAS
national meeting where those interested in learning
about ARPAS could interact with other ARPAS
members and have the ARPAS president give a
short presentation on the value of ARPAS
Future of ARPAS
55. What should be the focus for ARPAS in
the next five years?
Increase ARPAS Visibility – “Build the Brand” and
“Tell the Story”
More education to membership
Promote “Science-based Agriculture”
Professional and pro-active “voice” to address
animal welfare, food safety, sustainability, etc.
1) Increase ARPAS Visibility –
“Build the Brand” & “Tell the Story”
 Promotion – 4 (# of specific responses)
 Certification and continuing education-6
 Credentialing, credibility -2
 PAS-8
 Relationship with government
 Broaden base
 Livestock/poultry community-4
 Students-3
 Internet, web, social networking-2
 Local chapters-2
2) Professional and pro-active
“voice” to address:
Animal agriculture-5
Production animal research-2
Animal welfare and well being - 23
Food Safety-3
Global warming, environmental
Lobbying -2
3) More education to:
Policy makers, regulators-7
Non-agriculture public, consumers-13
4) Promote “Science-based
General comments without specifics
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