2011 Supermarket Sales--2012 USPB Annual Meeting

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Supermarket
Sales 2011
Prepared February 2012 by
The Nielsen Perishables Group
Supermarket Sales
 Nielsen Scantrack®
 Data includes retail census UPC sales data for grocery store chains
within the total U.S. with more than $2 million annual ACV* sales
per store
 Not included in the data set: Walmart, club stores, franchise stores,
small independent chains and alternative format retailers such as
Whole Foods and Trader Joe’s
 Nielsen data is reported by week, by store, by item
 Perishables Group powered by Nielsen
 Data includes retail census UPC and non-UPC (bulk) sales data for
grocery store chains within the total U.S. with more than $2 million
annual ACV* sales per store
 Not included in the data set: Walmart, club stores, small
independent chains and alternative format retailers such as Whole
Foods and Trader Joe’s
 Data is reported by week, by store, by item
*All Commodity Volume
Food Service Shipments
 NPD POTATOTRAC®
 Data includes all frozen potato shipments from the five
major frozen potato processors (Cavendish, Conagra
(Lamb-Weston), McCain U.S., McCain Canada, and
Simplot) to all U.S. foodservice customers.
 Accounts for an estimated 93% of foodservice potato
volume
 Data is collected at the SKU level
Q4 2011 Fresh UPC:
Volume (lbs) Down 6.2%, Prices Up 14.3%
SUPERMARKET UPC SALES Q4 2011
% Chg
Pounds
FRESH
Q4 2011
52 WK End Q4 2011
Derived from Nielsen
% Chg
Dollars
-6.2%
-7.5%
Scantrack®
Scanner Price/Pound
Current Change YAGO
% Chg
7.2% $
10.0% $
0.51 $
0.54 $
and Perishables Group
0.06 $
0.09 $
FreshFacts®
0.44
0.45
14.3%
18.9%
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
Q4 2011 Chips:
Volume Down 5.6%, Prices Up 7.1%
SUPERMARKET UPC SALES Q4 2011
% Chg
Pounds
CHIPS
Q4 2011
52 WK End Q4 2011
Derived from Nielsen
-5.6%
-2.4%
Scantrack®
% Chg
Dollars
Scanner Price/Pound
Current Change YAGO
% Chg
1.1% $
1.3% $
4.55 $
4.40 $
and Perishables Group
0.30 $
0.16 $
FreshFacts®
4.25
4.23
7.1%
3.8%
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
Q4 2011 Dehydrated:
Volume Down 5.6%, Prices Down 4.5%
SUPERMARKET UPC SALES Q4 2011
% Chg
Pounds
DEHY
Q4 2011
52 WK End Q4 2011
Derived from Nielsen
-5.6%
-2.6%
Scantrack®
% Chg
Dollars
Scanner Price/Pound
Current Change YAGO
% Chg
-1.3% $
-0.7% $
3.40 $
3.43 $
and Perishables Group
0.15 $
0.07 $
FreshFacts®
3.25
3.36
4.5%
2.0%
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
Q4 2011 Frozen:
Volume Down 4.9%, Prices Down 4.3%
SUPERMARKET UPC SALES Q4 2011
% Chg
Pounds
FROZEN
Q4 2011
52 WK End Q4 2011
Derived from Nielsen
-4.9%
-1.2%
Scantrack®
% Chg
Dollars
Scanner Price/Pound
Current Change YAGO
% Chg
-0.7% $
1.6% $
1.55 $
1.52 $
and Perishables Group
0.06 $
0.04 $
FreshFacts®
1.48
1.48
4.3%
2.8%
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
Q4 2011 Refrigerated:
Volume Up 0.7%, Prices Up 4.0%
SUPERMARKET UPC SALES Q4 2011
% Chg
Pounds
REFRIG
Q4 2011
52 WK End Q4 2011
Derived from Nielsen
0.7%
1.4%
Scantrack®
% Chg
Dollars
Scanner Price/Pound
Current Change YAGO
% Chg
4.8% $
7.2% $
2.08 $
2.13 $
and Perishables Group
0.08 $
0.11 $
FreshFacts®
2.00
2.01
4.0%
5.7%
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
2011 Supermarket Sales Quarter by Quarter
Pound Volume Changes Over YAGO
15.0%
10.0%
5.0%
FRESH UPC
0.0%
DEHY
Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011
FROZEN
-5.0%
-10.0%
-15.0%
Derived from Nielsen
Scantrack®
and Perishables Group
FreshFacts®
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
2011 Supermarket Sales Quarter by Quarter
Pound Volume Changes Over YAGO
12.0%
8.0%
4.0%
CHIP
0.0%
Q4 2010
Q1 2011
Q2 2011
Q3 2011
Q4 2011
REFRIG
-4.0%
-8.0%
-12.0%
Derived from Nielsen
Scantrack®
and Perishables Group
FreshFacts®
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
U.S. Supermarket Fresh Volume Sales
2010
2011
-6.7%
-7.6%
4,000.6
3,336.7
3,731.2
3,083.8
-2.5%
663.9
647.4
Loose (000,000)
Derived from Nielsen
Bagged (000,000)
Scantrack®
and Perishables Group
Total Pounds (000,000)
FreshFacts®
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
U.S. Supermarket Fresh Volume Sales*
Index: 100
103
103
106
103
99
94
Pounds (000,000)
5,000.0
4,500.0
4,345.4
4,494.1
4,488.8
4,594.5
4,469.8
4,298.0
94
89
92
89
85
Price/Pound
4,091.1
4,082.5
4,000.0
3,864.2
4,012.5
$0.65
3,878.6
3,731.2
3,500.0
0.59
3,000.0
2,500.0
$0.50
$0.48
1,500.0
$0.51
$0.43
$0.42
$0.40
1,000.0
500.0
$0.51
$0.50
2,000.0
$0.39
$0.35
0.0
'00
'01
'02
'03
'04
'05
'06
'07
'08
09
* Bagged And Loose Combined
Derived from Nielsen
Scantrack®
and Perishables Group
FreshFacts®
'10
11
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
2011 U.S. Supermarket Fresh Volume Sales
Bagged vs. Loose by Region
Bag
15.6%
13.2%
16.5%
Loose
8.2%
11.4%
17.6%
84.4%
86.8%
83.5%
33.2%
91.8%
88.6%
82.4%
Mid
Atlantic
South
Atlantic
66.8%
East South West South East North West North Mountain
Central
Central
Central
Central
Derived from Nielsen
Scantrack®
and Perishables Group
82.6%
81.3%
72.4%
New
England
17.4%
18.7%
27.6%
FreshFacts®
Pacific
Total
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
2011 U.S. Supermarket Fresh Volume Sales*
Per Capita by Region
14.77
14.00
13.00
12.78
13.44
13.60
11.97
10.31
New
England
Mid
Atantic
11.22
South
Atlantic
10.95
East Sout
Central
West East North West
South
Central
North
Central
Central
Mountain
Pacific
Total U.S.
FreshFacts®
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
* Bagged And Loose Combined
Derived from Nielsen
Scantrack®
and Perishables Group
Store Brands’ Share of Total Bagged Fresh Volume
in Supermarkets
46.8%
40.6%
43.1%
37.5%
29.0%
29.7%
2003
2004
31.4%
33.1%
34.0%
2006
2007
26.1%
2002
2005
Derived from Nielsen
Scantrack®
2008
and Perishables Group
2009
FreshFacts®
2010
2011
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
U.S. Supermarket Bagged Fresh Volume Sales and
Price/Pound - 12 Month Moving Totals
4,000.0
108
3,900.0
Pounds (000,000)
Price/Pound
104
3,800.0
104
3,700.0
3,600.0
100
102
3,500.0
100
95
93
3,400.0
93
3,300.0
92
3,200.0
89
3,100.0
85
3,000.0
0.56
0.54
0.52
0.50
0.48
0.46
0.44
0.42
0.40
0.38
0.36
0.34
0.32
0.30
0.28
Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4
2000
2001
2002
2003
2004
Derived from Nielsen
2005
Scantrack®
2006
2007
and Perishables Group
2008
2009
FreshFacts®
2010
2011
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
2011 U.S. Supermarket Fresh Bagged
Volume Sales by Bag Size
$0.54 = Overall Price/Pound
4-6.5 lbs, 47.2%
$0.61
Under 4 lbs,
5.7%
$0.36
$1.47
$0.21
8-15 lbs, 45.6%
16-50 lbs, 1.6%
Derived from Nielsen
Scantrack®
and Perishables Group
FreshFacts®
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
U.S. Supermarket Fresh Bagged Volume Sales
by Bag Size
Under 4 lbs
3.1%
3.7%
49.6% 48.8%
45.6% 45.8%
2.1% 2.8%
4-6.5 lbs
3.0%
8-15 lbs
2.5% 2.2%
2.2%
16-50 lbs
1.7%
1.6%
1.8%
1.6%
43.9%
44.8% 49.2% 48.7% 45.6%
49.2% 50.1% 48.4% 46.1% 46.4%
50.5%
49.0% 45.2% 44.9% 47.2%
45.7% 44.1% 46.1% 48.0% 47.5%
1.7%
1.7%
3.5%
2.3%
2.5%
2.9%
3.7%
3.9%
4.5%
4.1%
4.6%
5.7%
'00
'01
'02
'03
'04
'05
'06
'07
'08
'09
'10
11
Derived from Nielsen
Scantrack®
and Perishables Group
FreshFacts®
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
2011 U.S. Supermarket Fresh Bagged
Volume Sales by Type
$0.54 = Overall Price/Pound
Russet, 72.8%
$0.46
White,
Red, 12.2%
8.9%
$0.51
All Others, 1.8%
$0.86
Yellow, 4.3%
Derived from Nielsen
$0.52
Scantrack®
$0.84
and Perishables Group
FreshFacts®
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
U.S. Supermarket Fresh Bagged Volume Sales
by Type
Russet
1.1%
0.8%
14.8%
1.2%
0.9%
14.6%
1.5%
1.5%
12.6%
11.2%
11.3%
72.1%
'00
Red
White
Yellow
All Others
13.3%
1.6%
3.9%
9.3%
12.4%
1.8%
3.9%
9.1%
11.9%
1.8%
4.3%
8.9%
12.2%
69.9%
69.5%
72.8%
73.4%
72.8%
'07
'08
'09
'10
11
1.7%
4.2%
11.1%
1.9%
4.3%
11.0%
11.9%
1.8%
4.0%
10.7%
12.6%
13.1%
70.8%
71.2%
70.9%
'04
'05
'06
1.5%
3.5%
12.2%
1.6%
3.7%
11.6%
11.7%
1.7%
3.6%
11.6%
11.6%
12.0%
72.0%
72.7%
71.5%
'01
'02
'03
Derived from Nielsen
Scantrack®
and Perishables Group
FreshFacts®
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
U.S. Supermarket Chip Volume Sales
-2.4%
Pounds (000,000)
Cost/Pound
$4.60
780.0
740.0
755.6
737.2
700.0
$4.40
$4.40
660.0
620.0
$4.23
$4.20
580.0
540.0
$4.00
500.0
2011
2010
Derived from Nielsen
Scantrack®
and Perishables Group
FreshFacts®
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
U.S. Supermarket Chip Volume Sales
Index:
100
103
101
99
100
99
96
93
88
88
846.2
860.0
827.6
820.5
820.0
$4.28
816.3
818.0
$2.90
$3.08
$3.02
$4.40
$3.86
760.9$3.40
780.0
$3.01
$4.23
90
808.7
786.9
740.0
92
$3.20
$3.06
$3.31
755.6
725.8
737.2
718.5
700.0
660.0
620.0
580.0
Pounds (000,000)
Price/Pound
540.0
500.0
'00
'01
'02
'03
Derived from Nielsen
'04
Scantrack®
'05
'06
'07
and Perishables Group
'08
FreshFacts®
'09
'10
'11
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
U.S. Supermarket Chip Volume Sales and
Price/Pound – 12 Month Moving Total
880.0
103
860.0
101
840.0
100
99
99
820.0
100
96
800.0
780.0
93
92
760.0
88
740.0
90
88
Pounds (000,000)
720.0
Price/Pound
700.0
4.50
4.40
4.30
4.20
4.10
4.00
3.90
3.80
3.70
3.60
3.50
3.40
3.30
3.20
3.10
3.00
2.90
2.80
Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4
2000 2001
2002
2003
2004
Derived from Nielsen
2005
Scantrack®
2006
2007
and Perishables Group
2008
2009
FreshFacts®
2010
2011
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
Percent Change in U.S. Supermarket Chip
Volume Sales by Subregion
(2011 vs. 2010)
-2.0%
New England
-0.4% Mid Atlantic
-1.5%
South Atlantic
-1.6% E. S. Central
-7.9%
W. S Central
-4.3%
E. N. Central
-4.9%
W. N. Central
Mountain
0.3%
Pacific
-2.3%
Derived from Nielsen
Scantrack®
0.9%
Total U.S.
and Perishables Group
FreshFacts®
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
Change in U.S. Supermarket Chip Price/Pound
by Nielsen Subregion
(2011 vs. 2010)
New England
4.3%
Mid Atlantic
3.8%
South Atlantic
3.2%
E. S. Central
2.6%
W. S Central
5.6%
E. N. Central
4.8%
W. N. Central
4.9%
Mountain
2.3%
Pacific
3.2%
Total U.S.
3.9%
Derived from Nielsen
Scantrack®
and Perishables Group
FreshFacts®
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
Change in U.S. Supermarket Chip
Volume Sales/Capita by Sub-region
(2011 vs. 2010)
-0.05
New England
0.00
Mid-Atlantic
0.02
South Atlantic
0.00
E. S. Central
W. S. Central
-0.09
E. N. Central -0.13
W. N. Central
-0.10
0.04
Mountain
0.06
Pacific
-0.02
U.S.
Derived from Nielsen
Scantrack®
and Perishables Group
FreshFacts®
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
U.S. Supermarket Dehydrated Volume Sales
-2.8%
2010
2011
71.6
-1.5%
95.3
92.7
70.5
-6.7%
23.7
Mashed
Derived from Nielsen
22.1
Specialty
Scantrack®
and Perishables Group
Total Pounds (000,000)
FreshFacts®
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
U.S. Supermarket Dehydrated Volume Sales*
Index:
120.0
100
99
99
113.5
112.6
112.8
110.0
96
90
88
87
85
88
86
Pounds (000,000)
108.6
102.3
100.4
100.0
98.9
96.2
90.0
100.0
$3.25
$3.31
84
82
Cost/Pound
98.0
$3.43
95.3
$3.37
$3.37
92.7
$3.12
80.0
$2.92
70.0
60.0
$2.97
$2.95
$2.99
$2.77
50.0
$2.62
40.0
'00
'01
'02
'03
'04
'05
'06
'07
'08
'09
'10
11
*Mashed And Specialty Combined
Derived from Nielsen
Scantrack®
and Perishables Group
FreshFacts®
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
U.S. Supermarket Dehydrated Volume Sales and
Price/Pound - 12 Month Moving Totals
120.0
$3.50
100
100
99
$3.40
99
110.0
$3.30
$3.20
99
$3.10
$3.00
88
87
86
100.0
Pounds (000,000)
$2.90
$2.80
88
82
Price/Pound
85
84
$2.70
$2.60
90.0
$2.50
Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4
2000 2001
2002
2003
2004
Derived from Nielsen
2005
Scantrack®
2006
2007
2008
and Perishables Group
2009
FreshFacts®
2010
2011
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
U.S. Supermarket Dehydrated Sales
Mashed vs. Specialty
Specialty
Mashed
27.6% 26.8% 27.1% 28.5% 27.6% 26.5% 26.3% 25.8% 25.3% 24.7% 25.0% 23.9%
72.4% 73.2% 72.9% 71.5% 72.4% 73.5% 73.7% 74.2% 74.7% 75.3% 75.0% 76.1%
'00
000,000 Volumes:113.5
'01
'02
'03
'04
'05
'06
'07
'08
'09
'10
11
112.6
112.8
108.6
102.3
100.4
98.9
96.2
100.1
97.9
95.5
92.7
Derived from Nielsen
Scantrack®
and Perishables Group
FreshFacts®
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
U.S. Supermarket Frozen Potato Sales
Pounds (000,000)
800.0
737.2
-1.2%
Cost/Pound
728.7
1.55
700.0
600.0
1.60
1.52
1.48
1.50
1.45
500.0
1.40
400.0
1.35
1.30
300.0
1.25
200.0
1.20
100.0
1.15
0.0
1.10
2010
Derived from Nielsen
2011
Scantrack®
and Perishables Group
FreshFacts®
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
U.S. Supermarket Frozen Potato Sales
Index:
900.0
100
101
855.6
865.2
100
853.9
96
95
94
91
820.5
811.7
807.8
800.0
88
778.0
85
749.2
728.4
87
86
743.5
737.2
$1.49
700.0
Pounds (000,000)
728.7
$1.52
$1.48
$1.45
600.0
85
Cost/Pound
500.0
400.0
$1.32
300.0
$1.25
200.0
$1.17
100.0
$1.12
$1.17
$1.17
$1.19
$1.14
0.0
'00
'01
'02
'03
Derived from Nielsen
'04
'05
Scantrack®
'06
'07
'08
and Perishables Group
'09
FreshFacts®
'10
11
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
U.S. Supermarket Frozen Potato Volume
Sales and Price/Pound - 12 Month Moving Totals
101
880.0
860.0
1.58
100
1.54
100
1.50
96
840.0
1.46
94
820.0
95
800.0
1.42
1.38
92
1.34
780.0
1.30
Pounds (000,000)
760.0
88
1.26
Price/Pound
1.22
740.0
87
720.0
85
86
700.0
1.18
1.14
1.10
Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4
2000 2001
2002
2003
2004
Derived from Nielsen
2005
Scantrack®
2006
2007
2008
and Perishables Group
2009
FreshFacts®
2010
2011
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
U.S. Supermarket Refrigerated Potato Volume Sales
+1.4%
+1.3%
140.0
120.0
100.0
80.0
60.0
40.0
20.0
-
129.1
2010
2011
37.1
+1.7%
92.0
130.9
93.1
37.7
All Other
Derived from Nielsen
Mashed Pounds
(000,000)
Scantrack®
Total Pounds (000,000)
and Perishables Group
FreshFacts®
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
U.S. Supermarket Refrigerated Potato Volume Sales
Index:
100
127
141
159
165
259
327
329
332
326
337
342
150.0
$2.20
Pounds (000,000)
130.0
125.3
Cost/Pound
110.0
99.5
126.3
$2.03
128.6
$2.04
124.7
129.0
130.9
$2.13
$2.10
$2.00
$2.01
$2.01
90.0
$1.90
$1.91
70.0
50.0
48.6
54.0
61.1
63.4
$1.80
$1.82
$1.70
38.3
$1.65
30.0
$1.59
10.0
$1.56
$1.55
-10.0
'00
'01
$1.60
$1.60
$1.50
'02
'03
'04
Derived from Nielsen
'05
Scantrack®
'06
'07
'08
and Perishables Group
'09
FreshFacts®
'10
11
$1.40
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
U.S. Supermarket Refrigerated Potato Volume
Sales and Price/Pound - 12 Month Moving Totals
327
Pounds (000,000)
120.0
Price/Pound
323
336
342
337
330
260
100.0
80.0
60.0
159
127
100
165
141
40.0
20.0
0.0
2.20
2.15
2.10
2.05
2.00
1.95
1.90
1.85
1.80
1.75
1.70
1.65
1.60
1.55
1.50
Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4
2000
2001
2002
2003
2004
Derived from Nielsen
2005
Scantrack®
2006
2007
and Perishables Group
2008
2009
FreshFacts®
2010
2011
2000-2011 Supermarket Sales
– Supermarkets $2MM And Over
U.S. Food Service Frozen Potato Volume Sales
Pounds
(000,000)
Pounds
(000,000)
8,862.4
9,000,000,000
8,800,000,000
8,577.0
8,600,000,000
8,400,000,000
8,200,000,000
-0.7%
Switched to tracking domestic sales only
8,175.2
8,048.6
7,905.4
8,000,000,000
7,704.7
7,800,000,000
7,793.7
7,742.2
'10
'11
7,600,000,000
7,400,000,000
7,200,000,000
7,000,000,000
'04
'05
'06
'07
'08
09
2004-2011 Food Service Shipments
Derived from the NPD Group’s POTATOTRAC®
U.S. Food Service Frozen Potato Volume Sales By Form
STRAIGHT CUT
WEDGE CUTS
ALL OTHER
CRINKLE CUT
FORMED ROUNDS (TOTS/PUFFS/ETC)
100%
90%
80%
70%
13.3%
3.8%
4.4%
6.8%
13.7%
14.4%
15.2%
15.3%
15.4%
15.4%
15.2%
3.8%
3.8%
3.9%
4.0%
4.0%
4.3%
4.3%
69.9%
69.6%
69.3%
68.4%
68.7%
'10
'11
4.3%
6.4%
4.4%
6.7%
3.9%
7.1%
3.8%
7.4%
3.8%
7.6%
3.9%
8.0%
3.9%
7.9%
60%
50%
40%
71.7%
71.7%
70.8%
30%
20%
Switched to tracking domestic sales only
10%
All Other is comprised 0%
of 15 types with shares
less than 3.5%.
Includes spiral fries,
waffles, formed oval
patties and more
'04
'05
'06
'07
'08
09
2004-2011 Food Service Shipments
Derived from the NPD Group’s POTATOTRAC®
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