Marketing Livestock One purpose of Quality Counts • Reveal impact of 76,000 market projects How many pounds of carcass are there? • Terms & Calculations: • Live weight – Total weight of livestock at slaughter • Carcass weight – Total weight of livestock after slaughter • Dressing percentage – Percentage of the live animal that ends up as carcass (Carcass weight ÷ Live weight) x 100 • Total number of livestock – Total number of live animals being slaughtered Carcass weight x Total number of livestock = Total pounds of carcass Total Entry Numbers Market swine: 32,751 Meat goats: 23,817 Market lambs: 11,323 Market steers: TOTAL: 8,435 76,326 PORK Avg. wt. – 269 D. P. – 74.7% 6,580,985.9 lb Pork Carcass •Ham – 24% •Side (Belly) – 19% •Loins – 18% •Picnic – 9% •Boston butt – 8% •Miscellaneous - 22% Pork Carcass Dressing Percentage Dressing percentage = Carcass weight as a percentage of Live weight Carcass weight ÷ Live weight x 100 Factors affecting dressing percentage gut fill weight of hide weight of feet degree of muscling weight of head fat thickness Reasons for Variations in Dressing Percentage • Livestock are processed different ways. Ex. Pork is harvested with the skin on, thus yielding higher dressing percentages. • Livestock are fed different diets. This can increase or decrease gut fill, which can in turn affect dressing percentage. Ex. Grain fed vs. natural fed (forage) • Weight of skin or pelt varies with livestock species. – Ex. Sheep or goats that are shorn vs. unshorn – Ex. Different breeds have thicker skins (Continental vs. Zebu) • Livestock have different types of stomachs. – Ex. Swine have monogastric (single-compartment) stomachs SHEEP Avg. wt. – 130 D. P. - 54% 794,874.6 lb Lamb Carcass •Leg – 39% •Shoulder – 26% •Breast – 10% •Rack – 9% •Loin – 7% •Flank & kidney – 4% Lamb Carcass Dressing Percentage Dressing percentage = Carcass weight as a percentage of Live weight Carcass weight ÷ Live weight x 100 Factors affecting dressing percentage gut fill fatness wool muscling mud GOATS Avg. wt. – 90 D. P. - 50% 1,071,765 lb Goat Carcass •Leg – 39% •Shoulder – 26% •Breast – 10% •Rack – 9% •Loin – 7% •Flank & kidney – 4% What do consumers want? • Goat meat or cabrito is being purchased primarily by immigrants from Mexico, the Middle East and the Caribbean. Ethnic groups within metropolitan areas (New York, Chicago, California) want to return to foods of their cultures. • People of different religions purchase different parts of the goat. • Three most consumed portions are rack, loin and legs. Goat Carcass Dressing Percentage Dressing percentage = Carcass weight as a percentage of Live weight Carcass weight ÷ Live weight x 100 Factors Affecting Dressing Percentage gut fill hay and straw feeding weaning large horns & testicles fatness breed lactation mating carcass weight variation dry pastures heavy fleece gender BEEF Avg. wt. – 1256 D. P. – 61.2% 6,483,731.5 lb Where does our beef come from? Beef Carcass Breakdown % What do consumers want? • Processors are extracting single muscles from different portions of primals. Improving taste and quality of individual cuts of meat • Consumers want improved taste and color. Palatability and appearance are crucial when consumers purchase meat products. • Leaner meats Done by extracting single muscles, processing methods, or emphasizing better quality grades by producers • Country of origin labeling Organic and natural meats Telling the story of the products Beef Carcass Dressing Percentage Dressing percentage = Carcass weight as a percentage of Live weight Carcass weight ÷ Live weight x 100 Factors Affecting Dressing Percentage gut fill feed type class of country transit loss fatness breed pregnant cows bruising carcass weight variation sale method weather conditions Grand Total: 14,931,357.0 pounds of carcass! Results – Entry Number Trends Project 2000 2006 % Change Beef cattle 7,582 8,435 11.25% Swine 34,126 32,751 -4.03% Sheep 11,837 11,323 -4.34% Goats 17,651 23,817 34.93% TOTAL 71,196 76,326 7.21% 2006 Results Project type Market Breeding Total Beef cattle 8,435 7,055 15,490 Swine 32,751 2,882 35,633 Sheep 11,323 1,338 12,661 Goats 23,817 2,331 26,148 TOTAL 76,326 13,606 89,932 What does this mean? • Your project can affect thousands of people! • Think about the CONSUMERS! • You never know who they might be.