SIDS / Child Safety Maternal and Child Health Conference Karen Passey CEO SIDS and Kids NSW and Victoria SIDS in Australia: 1984-2010 A.B.S. - SIDS Incidence in Australia 1984 to 2010 Start RTR Number of SIDS deaths 600 526 541 563 525 479 500 500 485 400 KIDS & SIDS campaign Safe Sleeping campaign 358 307 300 255 222 201 212 200 161 161 132 134 101 116 100 73 59 87 65 71 59 78 81 80% reduction in SIDS deaths from 1989 to 2010 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 1989 1988 1987 1986 1985 1984 0 ‘New Resources’ ‘…a source of information…a source of support, or aid, especially one that can be readily drawn upon when needed’ source Macquarie Dictionary 2012 Jill Green National Coordinator of Health Promotion and Bereavement Support jillgreen@sidsandkids.org 6 ways to reduce the risk of sudden unexpected death in infancy and sleep baby safely 1. 2. 3. 4. 5. 6. Sleep baby on the back, not on the tummy or side Sleep baby with head and face uncovered Keep baby smoke free before birth and after Provide a safe sleeping environment night and day Sleep baby in their own safe sleeping place in the same room as an adult care-giver for the first 6-12 months Breastfeed baby if you can http://www.sidsandkids.org/safe-sleeping/ SIDS and Kids Victoria now offers services to the families of all children six years of age and under who have died suddenly and unexpectedly. (under 18 in regional areas) The children may have been stillborn, died in the neonatal period, or died from SIDS, drowning, poisoning, a fast-onset illness, a motor vehicle accident, through a fire, homicide or in some other way. resources and support •Evidence-based health promotion program •Funding for research •ASK Online catalogue •New resources and information •24 hour information and support line •Training and consultation •Promoting public awareness •Bereavement support •Advocacy for changes particularly to media and Government Trends in birth rate : Victoria (CCOPMM 2012 p.43) Trends in SUDI: Victoria (CCOPMM 2012 p.158)