Hermann Brain Dominance
Instrument
(HBDI)
CIE Interpretation Session
Agenda
• What is Herrmann Brain
Dominance? (History and
Applications)
• Whole Brain Diversity game
• HBDI results and interpretation
• Discussion (Apply to Creativity)
Who Was Ned Herrmann?
• Studied chemical engineering in school while
pursuing musical interests outside of class
– Divergent drives difficult to balance
– Musical interests outweighed engineering
– Graduated with double major: physics/music
• Wrestled with his duality in interests.
• Entered GE as a Chemical Engineer.
THE ORGANIZING PRINCIPLE
PHYSIOLOGY
THE
BRAIN
ARCHITECTURE
A
D
B
C
THE
ORGANIZING
PRINCIPLE
METAPHOR
THE
WHOLE BRAIN
MODEL
How we prefer to think and relate
OUR DIFFERENT SELVES
D
A
Analytical,
Rational Self
Analytical
Logical
Fact-Based
Quantitative
Organized
Sequential
Detailed
Planned
B
Planning, Safekeeping Self
Holistic
Intuitive
Integrating
Synthesizing
Synthesizing,
Experimental
Self
Interpersonal
Feeling-Based
Expressive
Emotional
C
Sensing, Feeling Self
© 1990-2001 Ned Herrmann Group
Thinking Styles
D
Rational
Sequential/Abstract
Conceptual
Random/Abstract
Likes to ask “Why?”
Likes to ask “What, How
and What if?”
Operational
Sequential/Concrete
Interpersonal
Random/Concrete
Likes to ask “How much
and How Many?”
Likes to ask “Who and
For Whom?”
B
(people, time, resources)
C
© 2000 The Ned Herrmann Group
A
A
D
B
C
© 2000 The Ned Herrmann Group
The Whole Brain Diversity Game
The Diversity Game
starting
to put
your
whole brain
to work.
The Diversity Game by Ted Coulson and
Allison Strickland
Get Started
Arrange your five cards in order,
start with the card that best describes you
and end with the card that is least like
you.
The Diversity Game by Ted Coulson and
Allison Strickland
Get Started
Discussion Points: 4up
What was your first response to your cards?
Are there any you want to get rid of?
Are there any that you don’t want to lose?
Would you be comfortable finishing the game
with the hand you were dealt?
The Diversity Game by Ted Coulson and
Allison Strickland
Improve Your Hand
Talk to other players. See what cards they have and
trade cards to strengthen your hand by getting cards
that better represent you.
Maintain five cards in your hand at all times.
Trade as many cards as you wish with other players,
as long as you give as many cards as you take.
You cannot take a card(s) unless the other player is
willing to make an exchange.
The Diversity Game by Ted Coulson and
Allison Strickland
Improve Your Hand
Discussion Points: 4 up
What strategies did you use to negotiate trades?
Did you notice any patterns in the kinds
of cards you wanted to keep and
those you were willing to trade?
If you detected patterns, what might you
venture about the group’s preferences?
The Diversity Game by Ted Coulson and
Allison Strickland
Discard Time
Discard your two least preferred cards.
Feel free to examine the pile of discarded cards and
make any exchanges you wish.
Maintain three cards.
Discarded cards are “part of the pool” and may be
picked up by any player.
Continue to trade cards with people or the “discard
pool” as long as you give up one that is in your hand.
(Maintain three).
The Diversity Game by Ted Coulson and
Allison Strickland
Discard Time
Discussion Points: 4up
How did you react when you had to give two
of your cards back?
Were your choices easy or difficult for you to
make?
Have you put together a hand closely
representing you? If not, what card(s)
did you want that you couldn’t get?
The Diversity Game by Ted Coulson and
Allison Strickland
Get a card that is LEAST like you.
Hold on to it.
The Diversity Game by Ted Coulson and
Allison Strickland
Tell a Story 4up
Remember a personal story. Share with your
group how it illustrates a time when all three
of the qualities in your hand came into play
and influenced your behavior.
Listen to others’ stories, and help your group
decide one or two stories to tell the whole
class.
The Diversity Game by Ted Coulson and
Allison Strickland
Tell a Story
Discussion Points: 4 up (cont.)
How easy/hard was it for you to come up
with a story that illustrated the qualities
on your cards?
Does your story reflect the way you are
much of the time?
The Diversity Game by Ted Coulson and
Allison Strickland
How “Whole Brained” Is Our Group?
You will receive four plastic holders.
Insert your three most preferred cards into the
plastic sleeves (one in each sleeve).
Put you LEAST preferred card in
Go display your most preferred card first.
The Diversity Game by Ted Coulson and
Allison Strickland
How “Whole Brained” Is Our Group?
Discussion Points:
Looking at the group’s most prevalent
color, what does it say about your
strengths as a group?
What does the overall distribution say
about your “blind spots”?
The Diversity Game by Ted Coulson and
Allison Strickland
How “Whole Brained” Is Our Group?
Now come display your second most
preferred card.
The Diversity Game by Ted Coulson and
Allison Strickland
How “Whole Brained” Is Our Group?
Discussion Points:
How did the overall color of the group
change?
Now, what does it say about your
strengths as a group?
— and about your “blind spots”?
What types of work projects do you think
people in this group would find
interesting (and do well)?
The Diversity Game by Ted Coulson and
Allison Strickland
How “Whole Brained” Is Our Group?
Come display your third most preferred
card.
The Diversity Game by Ted Coulson and
Allison Strickland
How “Whole Brained” Is Our Group?
Discussion Points:
How did the overall color of the group change?
What does the color distribution say
about your strengths as a group?
— about your “blind spots”?
What types of work projects might people in this
group find interesting (& do well)?
What types of work projects would this group avoid
or find boring?
The Diversity Game by Ted Coulson and
Allison Strickland
HBDI
Understanding the
Herrmann Brain Dominance Profile
PROCESSING MODES
A
Upper Left
Cognitive / Intellectual
Logical
Analyzer
Mathematical
Technical
Problem solver
Intuitive
Interpersonal
Emotional
Musical
Spiritual
Talker
Controlled
Conservative
Planner
Organizational
Administrative
Visceral / Instinctual
B
Upper right
Imaginative
Synthesizer
Artistic
Holistic
Conceptualizer
Realistic
Lower Left
D
Lower Right
C
Quadrant:
A
B
C
D
Preference Code:
Adjective Pairs:
Profile Score:
1
1
2
2
9
8
4
3
111
87
35
48
70
%
©2005 Ned Herrmann Group
Quadrants and Preferences
1 = Primary preference STRONG
2 = Secondary preference MEDIUM
3 = Tertiary preference LOW
Profile Scores
Adjective Pairs
Adjective Pairs
24 Points distributed across the quadrants.
Highest score is your “back-up” style or style under stress.
Profile Scores
Adjective Pairs
Profile Scores
Profile Scores=Total for each quadrant
that forms the basis for your profile.
Profile Scores
Adjective Pairs
Four Modes
UPPER MODE
RIGHT MODE
LEFT MODE
Profile Scores
Adjective Pairs
LOWER MODE
HERRMANN BRAIN DOMINANCE INSTRUMENT
DATA SUMMARY
Name:
Occupation:
PROFILE SCORES
PREFERENCE CODE
ADJECTIVE PAIRS
Gender:
GROUP
Date:
COLUMN A
UPPER LEFT
COLUMN B
LOWER LEFT
COLUMN C
LOWER RIGHT
COLUMN D
UPPER RIGHT
111
87
35
48
1
1
2
2
9
8
4
3
(distribution of 24 points)
KEY DESCRIPTORS
X = selected
* = most descriptive
WORK ELEMENTS
(5 =most, 1=least)
Factual
Quantitative
Critical
Rational
Mathematical
Logical
Analytical
x
*
x
Conservative
Controlled
Sequential
Detailed
Dominant
Speaker
Reader
Analytical
Technical
Problem Solving
Financial
4
5
5
2
Organization
Planning
Administrative
Implementation
x
x
x
x
4
2
1
5
Emotional
Musical
Spiritual
Symbolic
Intuitive
Talker
Reader
Teaching
Writing
Expressing
Interpersonal
Imaginative
Artistic
Intuitive
Holistic
Synthesizer
Simultaneous
Spatial
5
4
3
3
x
Integration
Conceptualizing
Creative
Innovating
2
4
3
3
Adolescent Education
Education Focus
Occupation
Hobbies
Right/
some left
primary right
x
HAND DOMINANCE
day
x
mixed
left/
some right
equal
primary left
night
ENERGY LEVEL
none
frequent
x
MOTION SICKNESS
extroverted
introverted
INTROVERT/EXTROVERT
(self-placement)
some
x
©2005 Ned Herrmann Group
Profile Scores
COLUMN A
UPPER LEFT
COLUMN B
LOWER LEFT
COLUMN C
LOWER
RIGHT
COLUMN D
UPPER RIGHT
111
87
35
48
PREFERENCE CODE
1
1
2
2
ADJECTIVE PAIRS
9
8
4
3
PROFILE SCORES
(distribution of 24
points)
KEY DESCRIPTORS
X = selected
* = most descriptive
WORK ELEMENTS
(5 =most, 1=least)
Factual
Quantitative
Critical
Rational
Mathematical
Logical
Analytical
x
Analytical
Technical
4
5
x
*
x
Problem Solving 3
Financial
2
Conservative x
Controlled
Sequential
x
Detailed
x
Dominant
Speaker
Reader
Emotional
Musical
Spiritual
Symbolic
Intuitive
Talker
Reader
Organization 4
Planning
2
Administrative 1
Implementation5
Teaching
Writing
Expressing
Interpersonal
Imaginative
Artistic
Intuitive
Holistic
Synthesizer
Simultaneous x
Spatial
5
4
3
3
Integration
2
Conceptualizing4C
reative
Innovating
3
3
Adolescent Education
Education Focus
Occupation
Hobbies
HAND DOMINANCE
Right/
some left
primary right
x
day
x
equal
ENERGY LEVEL
MOTION SICKNESS
INTROVERT/EXTROVER
T
(self-placement)
left/
mixed some right
none
introverted
primary left
night
some
frequent
x
extroverted
x
Adjective Pairs
COLUMN A
UPPER LEFT
COLUMN B
LOWER LEFT
COLUMN C
LOWER
RIGHT
COLUMN D
UPPER RIGHT
111
87
35
48
PREFERENCE CODE
1
1
2
2
ADJECTIVE PAIRS
9
8
4
3
PROFILE SCORES
(distribution of 24
points)
KEY DESCRIPTORS
X = selected
* = most descriptive
WORK ELEMENTS
(5 =most, 1=least)
Factual
Quantitative
Critical
Rational
Mathematical
Logical
Analytical
x
*
x
Conservative x
Controlled
Sequential
x
Detailed
x
Dominant
Speaker
Reader
Emotional
Musical
Spiritual
Symbolic
Intuitive
Talker
Reader
Analytical
4
Technical
5
Problem Solving
5
Financial
2
Organization 4
Planning
2
Administrative 1
Implementation
5
Teaching
Writing
Expressing
Interpersonal
x
Imaginative
Artistic
Intuitive
Holistic
Synthesizer
Simultaneous x
Spatial
5
4
3
3
Integration
2
Conceptualizing
4
Creative
3
Innovating
3
Adolescent Education
Education Focus
Occupation
Hobbies
HAND DOMINANCE
Right/
some left
primary right
x
day
x
equal
ENERGY LEVEL
MOTION SICKNESS
INTROVERT/EXTROVER
T
(self-placement)
left/
mixed some right
none
introverted
primary left
night
some
frequent
x
extroverted
x
Key Descriptors
COLUMN A
UPPER LEFT
COLUMN B
LOWER LEFT
COLUMN C
LOWER
RIGHT
COLUMN D
UPPER RIGHT
111
87
35
48
PREFERENCE CODE
1
1
2
2
ADJECTIVE PAIRS
9
8
4
3
PROFILE SCORES
(distribution of 24
points)
KEY DESCRIPTORS
X = selected
* = most descriptive
WORK ELEMENTS
(5 =most, 1=least)
Factual
Quantitative
Critical
Rational
Mathematical
Logical
Analytical
x
*
x
Conservative x
Controlled
Sequential
x
Detailed
x
Dominant
Speaker
Reader
Emotional
Musical
Spiritual
Symbolic
Intuitive
Talker
Reader
Analytical
4
Technical
5
Problem Solving
5
Financial
2
Organization 4
Planning
2
Administrative 1
Implementation
5
Teaching
Writing
Expressing
Interpersonal
x
Imaginative
Artistic
Intuitive
Holistic
Synthesizer
Simultaneous x
Spatial
5
4
3
3
Integration
2
Conceptualizing
4
Creative
3
Innovating
3
Adolescent Education
Education Focus
Occupation
Hobbies
HAND DOMINANCE
Right/
some left
primary right
x
day
x
equal
ENERGY LEVEL
MOTION SICKNESS
INTROVERT/EXTROVER
T
(self-placement)
left/
mixed some right
none
introverted
primary left
night
some
frequent
x
extroverted
x
Work Elements
COLUMN A
UPPER LEFT
COLUMN B
LOWER LEFT
COLUMN C
LOWER
RIGHT
COLUMN D
UPPER RIGHT
111
87
35
48
PREFERENCE CODE
1
1
2
2
ADJECTIVE PAIRS
9
8
4
3
PROFILE SCORES
(distribution of 24
points)
KEY DESCRIPTORS
X = selected
* = most descriptive
WORK ELEMENTS
(5 =most, 1=least)
Factual
Quantitative
Critical
Rational
Mathematical
Logical
Analytical
x
*
x
Conservative x
Controlled
Sequential
x
Detailed
x
Dominant
Speaker
Reader
Emotional
Musical
Spiritual
Symbolic
Intuitive
Talker
Reader
Analytical
4
Technical
5
Problem Solving
5
Financial
2
Organization 4
Planning
2
Administrative 1
Implementation
5
Teaching
Writing
Expressing
Interpersonal
x
Imaginative
Artistic
Intuitive
Holistic
Synthesizer
Simultaneous x
Spatial
5
4
3
3
Integration
2
Conceptualizing
4
Creative
3
Innovating
3
Adolescent Education
Education Focus
Occupation
Hobbies
HAND DOMINANCE
Right/
some left
primary right
x
day
x
equal
ENERGY LEVEL
MOTION SICKNESS
INTROVERT/EXTROVER
T
(self-placement)
left/
mixed some right
none
introverted
primary left
night
some
frequent
x
extroverted
x
Adolescent Education
COLUMN A
UPPER LEFT
COLUMN B
LOWER LEFT
COLUMN C
LOWER
RIGHT
COLUMN D
UPPER RIGHT
111
87
35
48
PREFERENCE CODE
1
1
2
2
ADJECTIVE PAIRS
9
8
4
3
PROFILE SCORES
(distribution of 24
points)
KEY DESCRIPTORS
X = selected
* = most descriptive
WORK ELEMENTS
(5 =most, 1=least)
Factual
Quantitative
Critical
Rational
Mathematical
Logical
Analytical
x
*
x
Conservative x
Controlled
Sequential
x
Detailed
x
Dominant
Speaker
Reader
Emotional
Musical
Spiritual
Symbolic
Intuitive
Talker
Reader
Analytical
4
Technical
5
Problem Solving
5
Financial
2
Organization 4
Planning
2
Administrative 1
Implementation
5
Teaching
Writing
Expressing
Interpersonal
x
Imaginative
Artistic
Intuitive
Holistic
Synthesizer
Simultaneous x
Spatial
5
4
3
3
Integration
2
Conceptualizing
4
Creative
3
Innovating
3
Adolescent Education
Education Focus
Occupation
Hobbies
HAND DOMINANCE
Right/
some left
primary right
x
day
x
equal
ENERGY LEVEL
MOTION SICKNESS
INTROVERT/EXTROVER
T
(self-placement)
left/
mixed some right
none
introverted
primary left
night
some
frequent
x
extroverted
x
At School
A
D
Geography, history,
language (grammar)
B
Science, math, arts,
crafts
Social science,
literature, history,
geography, drama
C
© 2000 The Ned Herrmann Group
Math, science
computers
Hand Dominance
COLUMN A
UPPER LEFT
COLUMN B
LOWER LEFT
COLUMN C
LOWER
RIGHT
COLUMN D
UPPER RIGHT
111
87
35
48
PREFERENCE CODE
1
1
2
2
ADJECTIVE PAIRS
9
8
4
3
PROFILE SCORES
(distribution of 24
points)
KEY DESCRIPTORS
X = selected
* = most descriptive
WORK ELEMENTS
(5 =most, 1=least)
Factual
Quantitative
Critical
Rational
Mathematical
Logical
Analytical
x
*
x
Conservative x
Controlled
Sequential
x
Detailed
x
Dominant
Speaker
Reader
Emotional
Musical
Spiritual
Symbolic
Intuitive
Talker
Reader
Analytical
4
Technical
5
Problem Solving
5
Financial
2
Organization 4
Planning
2
Administrative 1
Implementation
5
Teaching
Writing
Expressing
Interpersonal
x
Imaginative
Artistic
Intuitive
Holistic
Synthesizer
Simultaneous x
Spatial
5
4
3
3
Integration
2
Conceptualizing
4
Creative
3
Innovating
3
Adolescent Education
Education Focus
Occupation
Hobbies
HAND DOMINANCE
Right/
some left
primary right
x
day
x
equal
ENERGY LEVEL
MOTION SICKNESS
INTROVERT/EXTROVER
T
(self-placement)
left/
mixed some right
none
introverted
primary left
night
some
frequent
x
extroverted
x
Energy Level
COLUMN A
UPPER LEFT
COLUMN B
LOWER LEFT
COLUMN C
LOWER
RIGHT
COLUMN D
UPPER RIGHT
111
87
35
48
PREFERENCE CODE
1
1
2
2
ADJECTIVE PAIRS
9
8
4
3
PROFILE SCORES
(distribution of 24
points)
KEY DESCRIPTORS
X = selected
* = most descriptive
WORK ELEMENTS
(5 =most, 1=least)
Factual
Quantitative
Critical
Rational
Mathematical
Logical
Analytical
x
*
x
Conservative x
Controlled
Sequential
x
Detailed
x
Dominant
Speaker
Reader
Emotional
Musical
Spiritual
Symbolic
Intuitive
Talker
Reader
Analytical
4
Technical
5
Problem Solving
5
Financial
2
Organization 4
Planning
2
Administrative 1
Implementation
5
Teaching
Writing
Expressing
Interpersonal
x
Imaginative
Artistic
Intuitive
Holistic
Synthesizer
Simultaneous x
Spatial
5
4
3
3
Integration
2
Conceptualizing
4
Creative
3
Innovating
3
Adolescent Education
Education Focus
Occupation
Hobbies
HAND DOMINANCE
Right/
some left
primary right
x
day
x
equal
ENERGY LEVEL
MOTION SICKNESS
INTROVERT/EXTROVER
T
(self-placement)
left/
mixed some right
none
introverted
primary left
night
some
frequent
x
extroverted
x
Motion Sickness
COLUMN A
UPPER LEFT
COLUMN B
LOWER LEFT
COLUMN C
LOWER
RIGHT
COLUMN D
UPPER RIGHT
111
87
35
48
PREFERENCE CODE
1
1
2
2
ADJECTIVE PAIRS
9
8
4
3
PROFILE SCORES
(distribution of 24
points)
KEY DESCRIPTORS
X = selected
* = most descriptive
WORK ELEMENTS
(5 =most, 1=least)
Factual
Quantitative
Critical
Rational
Mathematical
Logical
Analytical
x
*
x
Conservative x
Controlled
Sequential
x
Detailed
x
Dominant
Speaker
Reader
Emotional
Musical
Spiritual
Symbolic
Intuitive
Talker
Reader
Analytical
4
Technical
5
Problem Solving
5
Financial
2
Organization 4
Planning
2
Administrative 1
Implementation
5
Teaching
Writing
Expressing
Interpersonal
x
Imaginative
Artistic
Intuitive
Holistic
Synthesizer
Simultaneous x
Spatial
5
4
3
3
Integration
2
Conceptualizing
4
Creative
3
Innovating
3
Adolescent Education
Education Focus
Occupation
Hobbies
HAND DOMINANCE
Right/
some left
primary right
x
day
x
equal
ENERGY LEVEL
MOTION SICKNESS
INTROVERT/EXTROVER
T
(self-placement)
left/
mixed some right
none
introverted
primary left
night
some
frequent
x
extroverted
x
Introvert/Extrovert
COLUMN A
UPPER LEFT
COLUMN B
LOWER LEFT
COLUMN C
LOWER
RIGHT
COLUMN D
UPPER RIGHT
111
87
35
48
PREFERENCE CODE
1
1
2
2
ADJECTIVE PAIRS
9
8
4
3
PROFILE SCORES
(distribution of 24
points)
KEY DESCRIPTORS
X = selected
* = most descriptive
WORK ELEMENTS
(5 =most, 1=least)
Factual
Quantitative
Critical
Rational
Mathematical
Logical
Analytical
x
*
x
Conservative x
Controlled
Sequential
x
Detailed
x
Dominant
Speaker
Reader
Emotional
Musical
Spiritual
Symbolic
Intuitive
Talker
Reader
Analytical
4
Technical
5
Problem Solving
5
Financial
2
Organization 4
Planning
2
Administrative 1
Implementation
5
Teaching
Writing
Expressing
Interpersonal
x
Imaginative
Artistic
Intuitive
Holistic
Synthesizer
Simultaneous x
Spatial
5
4
3
3
Integration
2
Conceptualizing
4
Creative
3
Innovating
3
Adolescent Education
Education Focus
Occupation
Hobbies
HAND DOMINANCE
Right/
some left
primary right
x
day
x
equal
ENERGY LEVEL
MOTION SICKNESS
INTROVERT/EXTROVER
T
(self-placement)
left/
mixed some right
none
introverted
primary left
night
some
frequent
x
extroverted
x
OUR CREATIVE SELVES
Disciplined
Organized
Capturing
Verifying
Planning
T
Interpersonal
Aesthetic
Spiritual
Sensual
Tactile
S
LF
LF
G
IN
EM
BL
LF
SE
EN
SE
G
M
G
IN
LE
IN
D
N
D
PRO
FI
Holistic
Playful
Intuitive
Visionary
Experimental
IMP
B
A
SE
N
D
IDE
Factual
Rigorous
Analytical
Financial
Research-based
FI
A
G
IN
LF
E
S
I DE
A
N
E
S
C
© 1989-2000 The Ned Herrmann
Group
Value of “Creative Idea”
A
D
Helps
get the task done
B
Opens up
future possibilities
Allows group to
better
improve as a team/
company
C
© 2000 The Ned Herrmann Group
Solves or
fixes a problem
So, how do you
draw on your
quadrants in ----
THE CREATIVE PROCESS
PREPARATION
FRUSTRATION
____
____
____
____
____
APPLICATION
____
____
____
____
____
VERIFICATION
____
____
____
____
____
ILLUMINATION
____
____
____
____
INCUBATION
____
____
____
____
____
THE CREATIVE ROLES WE UNDERTAKE
The Explorer
The Artist
____
____
____
____
____
____
____
____
The Judge
The Warrior
____
____
____
____
____
____
____
____
What Clues Do You Give Off?
•
•
•
•
Self?
Roommates or friends?
Parents?
Brothers & Sisters?
QUESTIONS ?
Discussion Points:
If you lack diversity, how might you
compensate for
areas where there is no strong
preference?
If you are a diverse group, how might you
deal with
one another so that your differences
are an
asset, not a liability?
What on-going agreements might you
make together
to assure that you work together
Diversity Game
Two Forces shape who we are.
• Nature and Nurture
– Nature: Your genetic imprint, from conception.
– Nurture: Everything after that.
• HBDI explores both
Nature
What were you like the day you were born?
Where and to whom were you born?
We see many differences. None of us chose our
parents or the culture into which we were born.
School (Nurture)
• We met new people, expanded our horizons, and
learned new things (Grade School).
• As we grew and changed, we discovered new things
and often changed the way we liked to think. (Jr. High)
• School got serious and we began to make choices
(High School) Subjects and professions we preferred
How Do Businesses Use HBDI?
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Creativity & New Product Development Initiatives
Productivity Improvements
Strategic Planning
Negotiating Strategies and Techniques
Leadership Development
Team Development
THE CREATIVE PROCESS
INTEREST
PREPARATION
INCUBATION
ILLUMINATION
VERIFICATION
APPLICATION
© 1989-2000 The Ned Herrmann
Group
Class Profile
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