New Attitude is the developer, manufacturer
and marketer of innovative lifelike mass market
customized external breast prostheses using
3D imaging and 3D printing technologies
Irene Healey | 416.534.2762 | irene@newattitudeinc.com | www.newattitudeinc.com
Management Team
Irene Healey CEO, CTO & Founder
Medical Artist, Certified Clinical Anaplastologist
25 years experience creating lifelike facial and body prostheses for
cancer patients.
James Hind VP & Business Manager
30 years experience in general management
Former President of a public company with revenue of $100M,
Part of a management lead buy-out of a $150M Company
Part of a management team of IPO raising $75M.
Took sales of a prior company from from $0 to over $25M
Irene Healey | 416.534.2762 | irene@newattitudeinc.com | www.newattitudeinc.com
Problem
The external breast prostheses offered to women today don’t fit well,
do not restore symmetry, are heavy and do not stay in position.
The majority of women who have a breast removed due to cancer
(mastectomy) use an external breast prosthesis and do not have
surgical breast reconstruction.
Approximately 25% of the women who do choose surgical breast
reconstruction do so after first trying the standard prefabricated breast
prosthesis and becoming dissatisfied with their breast prosthesis.
Irene Healey | 416.534.2762 | irene@newattitudeinc.com | www.newattitudeinc.com
Problem
The majority of breast prostheses are sold as “ready made” or
“prefabricated” devices without a custom fit to the chest wall.
• limited shapes, sizes and colors
• heavy
• imprecise fit
• uncomfortable
• displace easily
• require special bras
• do not restore symmetry
Irene Healey | 416.534.2762 | irene@newattitudeinc.com | www.newattitudeinc.com
Problem
Prefabricated breast prostheses often
do not fully restore a woman’s symmetry.
Prefabricated breast prostheses require
a “mastectomy bra”.
Irene Healey | 416.534.2762 | irene@newattitudeinc.com | www.newattitudeinc.com
Solution
NewAttitudeTM Custom Breast Prosthesis Advantages
• created with a precise fit to the individual’s chest wall
• comfortable
• lightweight
• feels natural to touch due to our proprietary material - Senolitetm
• accurately restores the individual’s symmetry and appearance
• has an accurate color match
• can be worn in any bra
• can be worn braless in form fitting clothing
Irene Healey | 416.534.2762 | irene@newattitudeinc.com | www.newattitudeinc.com
Product
New Attitude invented
SenoliteTM , a soft lightweight
corpulent material that feels
like breast tissue.
SenoliteTM is not available to
competitors.
The NewAttitudeTM Custom Breast Prosthesis
can be used without a bra in form fitting clothing.
Irene Healey | 416.534.2762 | irene@newattitudeinc.com | www.newattitudeinc.com
Product
NewAttitudeTM Custom Breast Prosthesis
Irene Healey | 416.534.2762 | irene@newattitudeinc.com | www.newattitudeinc.com
Process
New Attitude has automated the design process for
custom breast prostheses using time saving 3D
scanning and digital modeling programs to provide
a mass market customized breast prosthesis.
Irene Healey | 416.534.2762 | irene@newattitudeinc.com | www.newattitudeinc.com
Competitive Advantage
New Attitude’s Competitive Advantage
• extensive knowledge of customer needs
• in the market with successful products
• strong research capabilities
• extensive IP
• proprietary materials and manufacturing
NewAttitudeTM
Custom Breast Prosthesis
Irene Healey | 416.534.2762 | irene@newattitudeinc.com | www.newattitudeinc.com
Research
New Attitude has proprietary knowledge of
ways to create a customized breast prosthesis
designed with 3D scanned data and produced
as a color 3D print
Irene Healey | 416.534.2762 | irene@newattitudeinc.com | www.newattitudeinc.com
Market Facts
• 1 in 8 women will be diagnosed with breast cancer in her life time
• Over 55% of women with a mastectomy use a breast prosthesis
• There are 3 Million breast cancer survivors in the USA
• 1.6 Million women use an external breast prosthesis in the USA
• 600,000 breast prostheses are purchased annually in the USA
• Beast prosthesis market in USA estimated to be $250M annually
and growing
• Breast cancer diagnoses are increasing at 3.5% per year
• Breast reconstruction rate remains low due to high complication rate
Irene Healey | 416.534.2762 | irene@newattitudeinc.com | www.newattitudeinc.com
Process
Client Scan
at Clinic
Digital Rendering
at New Attitude
Manufacture of Prosthesis
by New Attitude
Design Verification
at Clinic
3D - Wax Print
at New Attitude
Delivery of New Attitude
Prosthesis to Client at
Clinic
Irene Healey | 416.534.2762 | irene@newattitudeinc.com | www.newattitudeinc.com
Business Model
Channel of Distribution
New Attitude is expanding its channels of distribution to include
distributor sales to clinical O&P (Orthotic & Prosthetic) outlets in
the USA
There are over 8,300 accredited O&P clinics in the USA
Irene Healey | 416.534.2762 | irene@newattitudeinc.com | www.newattitudeinc.com
Future Growth
New Attitude Client
The majority of women survive breast cancer. After a mastectomy, women want a long
term solution that contributes to their quality of life.
A shift to custom made breast prostheses provides health care savings when women,
who initially chose an external breast prosthesis, continue with that choice and do not
seek surgical breast reconstruction due to dissatisfaction with the breast prosthesis.
Irene Healey | 416.534.2762 | irene@newattitudeinc.com | www.newattitudeinc.com