Potomac
Assemblies
of God
DISTRICT STRATEGIC PLAN FIRST STEPS
Planning Retreat Team:
Larry Hickey
Ken Burtram
Frank Potter
Stefanie Chappell
Rob Seagears
Kevin Dawson
Bobby Basham
Brenda Burns
Gary Butler
Wayne Rimmer
Jimmie Blair
Pastor/Leader Review Group:
Scott Leib
Wayne Mancari
Mark Morrow
Patrick Grach
Joel Flower
Melissa Linn
Manassas A/G
Cornerstone, Richmond Crosswalk, Williamsburg Lifehouse, Hagerstown Lifehouse, Winchester Bethel, Hagerstown
Brook Hicks
Rob Rhoden
Sally Herman
Chris McMillan
J. Karampatsos
Central, Cumberland Commonwealth Chapel
Chi Alpha
Laurel, MD, First
Cedarville, Brandywine Alexandria, First
Johnny Green
Ben Rainey
Pete Bullette
Carlos Martinez
Derrick Amsler
Bethel, Savage MD Crossroads, Charlestown
Severn River Church
Chi Alpha, UVA
Wes Johnson
Andy Casper
Manassas, Lighthouse
South County
These leaders plus the entire District staff & BOARD OF PRESBYTERS reviewed the plan
Strategic Planning Process . . .
Foundation
Design
Purposes Or
Where We
Will Focus
Functions
Current
Realities
Mission
Core Values
Implementation
Ministry Field
Demographics
“Home Run”
Goals
Champions For
Each Goal
Vision Strategy
For Future
Core Values
We are a biblically informed, Spirit
empowered, prayer supported, and
mission focused organization that
values:
Integrity
Authenticity
Loving relationships
Unity
Effectiveness (attention to results)
Diversity
Creativity
MINISTRY
FIELD
DEMOGRAPHIC
REALITIES
Questions
We Asked
DEMOGRAPHIC
REALITIES
We have a vast harvest
field of 13.8 Million People
1 20
in
Americans live in the
Potomac District
2010 Population by Section
Population Grew by
Over 2.5 Million
Since 1990 to
13.8 Million and
Is projected to be
14.5 Million by 2015
Number of
Churches
28
34
34
36
18
18
32
33
24
9
26
21
Capital Maryland Section:
2,617,577 People 28 Churches
 Ethnic Diversity: Extremely high
•White: Declining
•Black: Growing
•Hispanic: Growing
•Asian/Other: Growing
Largest age group: 29-49
Capital Virginia Section:
1,995,794 People 34 Churches
 Ethnic Diversity:
Extremely high
•White: Declining
•Black: Growing
•Hispanic: Growing
•Asian/Other: Growing
Largest age group: 29-49
District of Columbia:
449,267 People
6 Churches
 Ethnic Diversity:
Extremely high
•White: Growing
•Black: Declining
•Hispanic: Growing
•Asian/Other: Growing
Largest age group: 29-49
Eastern Section:
1,588,446 People
34 Churches
 Ethnic Diversity:
Extremely high
•White: Declining
•Black: Growing
•Hispanic: Growing
•Asian/Other: Growing
Largest age group: 29-49
Tidewater Metropolitan:
1,541,429 People
36 Churches TN/S
 Ethnic Diversity:
Extremely high
•White: Declining
•Black: Growing
•Hispanic: Growing
•Asian/Other: Growing
Largest age group: 29-49
Richmond/Petersburg Metro:
1,004,632 People
36 Churches S. Sect.
 Ethnic Diversity: Extremely high
•White: Declining
•Black: Growing
•Hispanic: Growing
•Asian/Other: Growing
Largest age group: 29-49
Richmond-Petersburg
Tidewater Virginia
Baltimore Metro
Washington Metro
Challenge #1
Leverage our resources and focus intentional
church planting and creative ministry strategies
on reaching the 9 million people in our four
population centers
(66% of our 13.8 million people in the Potomac District)
In essence, the mission field has come to us.
In a representative group of
25 people in our District . . .
2 Asians/other
2 Hispanic
6 African-American
15 Anglo-American
Potomac District Percept
Extremely High Racial and Ethnic Diversity
Potomac District Percept
SIX U.S. LIFESTYLE SEGMENTS
Largest Individual Segments
•Rural Working Families 7.3%
•Trad. Affluent Families 7%
•Estab. Country Families 6.9%
•Metro Multi-Ethnic Diversity 6.4%
•Prosperous Diversity 6.2%
Potomac District Percept
Marital Status All Persons 15 and Older
44% Not Married
Challenge #2
That our ministers as a group become more
diverse in gender and ethnicity to better reach
our diverse harvest field.
We have fewer
young people
entering A/G
ministry and
our average
ministerial
age is growing
older.
2003 Minister Age 2008
2003 Minister Age 2008
300
250
248
233
205
203
200
139
150
143
198
197
136
117
100
50
34
19
0
Under 25
25-35
36-45
46-55
56-65
65+
Potomac District Population
Major Generational Groups
69% under 50
Average Age: 37.6
Lead Pastors by Age
Pastors tend to reach people +/- ten years of their own age
39% under 50
Challenge #3
Become the
organization
young leaders
want to be part of
Recruit, develop, involve, and give
opportunity to many young leaders
causing our average ministerial
age to grow younger
The majority
of our
churches
are small,
and a number
of our
churches are
struggling.
2008 PDC by Church Size
22% of our
churches are
over 200
78% of our
churches are
under 200
5%
5%
28%
12%
Under 50
50-99
100-199
200-399
400-699
700+
20%
30%
2008 Attendance By Size
78% of our churches
have roughly 1/3rd of
our attendance
22% of our churches
have roughly 2/3rd of
our attendance
Ratio of attendance to results . . .
(How many people in attendance for ONE convert, water baptism or Holy Spirit baptism per year)
5-Year Growth Rate
Improvement over
5 Years ago of 7%
(14 churches net)
Challenge #4
Break the institutional, cultural and spiritual
barriers that have limited the effectiveness of
many of our churches so that the MAJORITY of our
churches become HEALTHY and have significant
COMMUNITY IMPACT.
STRATEGIC
NEXT
STEPS?
KEN BURTRAM:
WHERE DO WE GO FROM
HERE?
Build teams and appoint
team leaders
Get the right people on the bus
and in the right seats . . .
Set
goals
and
create
action
plans
GOALS, NEXT STEPS
Communicate
by providing
information
streams and
feedback loops