Market access
requirements EU
Engineering products
General overview
August 2014
Contents
2
•
Overview of Market access requirements
•
Background of EU legislation
•
Drivers for non-legislative requirements
•
How to keep track?
Legislation
Consumer / User
Health and Safety
Environment
CE Marking/HACCP
Social / Fair
Trade labels
ISO 9000 series
Certificate
Quality
SA 8000 / OHSAS
Certificate
EN / IS0
norms
Codes of
conduct
ECO Labels
Social accountability
Market driven
3
E.g. Packaging, WEEE,
RoHS, Cadmium
IS0 14001
Certificate
Environment
Legislation
Consumer / User
Health and Safety
Environment
CE Marking/HACCP
Social / Fair
Trade labels
ISO 9000 series
Certificate
Quality
SA 8000 / OHSAS
Certificate
EN / IS0
norms
Codes of
conduct
ECO Labels
Social accountability
Market driven
4
E.g. Packaging, WEEE,
RoHS, Cadmium
IS0 14001
Certificate
Environment
Legislation
EU legislation only deals with issues that are relevant for the
European consumer and/or the European environment
Focus is on:
Safety to the consumer
Safety to the environment
As a result of:
• The product which is marketed in the EU
Use
Disposal / waste / recycling
• The packaging
5
Market access requirements
(EU) Legislation:
(EU) Buyer Requirements:
Consumer Health
& Safety
Social issues
Environmental
Issues Product /
packaging
Environmental issues
Manufacturing
Direct impact
in the EU
6
Impact abroad e.g.
exporting country
Legislation
For a manufacturer of parts or components the legislation may
not be directly relevant
However, since the buyer will pass down requirements to his
suppliers, indirectly this legislation will be (very) relevant
7
Producers are part of the supply chain
Requirements are
passed down in the
supply chain
EU Importers/
buyers
Responsible products on the
European market
8
Suppliers of
products/
components
Suppliers of
materials
EU Legislation
Most legislation is harmonised on a European level
CE
REACH
RoHS
Etc.
Most…. but not all
Be sure to check specific legislation in your export market!
9
Legislation
Consumer / User
Health and Safety
Environment
CE Marking/HACCP
Social / Fair
Trade labels
ISO 9000 series
Certificate
Quality
SA 8000 / OHSAS
Certificate
EN / IS0
norms
Codes of
conduct
ECO Labels
Social accountability
Market driven
10
E.g. Packaging, WEEE,
RoHS, Cadmium
IS0 14001
Certificate
Environment
Market driven requirements
Why do buyers set additional
requirements, going beyond EU
legislation?
11
CSR: People, Planet and the Profits
 Reduced Costs
 Ability to perform in a demanding market
 Increased market acceptability
 Increased Profits
12
Market driven requirements
Corporate social responsibility is a
key driver of buyer requirements
13
14
Market driven requirements
But what are the key drivers for
Corporate social responsibility (CSR)?
15
Consumer Health & Safety
Managing consumer health & safety risks
Hazardous
substances
Unsafe materials
(flammable)
16
Unsafe design
Consumer Health & Safety
Sometimes to the extreme...
source: New Scientist
•
Remove the child before
folding
• Warning:
This product moves when
in use
17
Social
Managing social / labour issues
Forced labour
Non discrimination
Right to union
membership
Minimum wages
Equal remuneration
Occupational health
and safety
Minimum age
18
Working hours
Social
Reputation management
19
Environment
Managing environmental issues
Pollution
Water use
Waste
Dangerous
substances
Energy use
20
But CSR is not just about risk
management or image….
21
Economy
Managing (natural) resources &
reducing operational costs
Productivity
Agricultural yields
Rare earth metals
22
Raw materials
Energy costs
Community
Community development
23
Value creation
New markets
24
Value creation
Shared value creation
25
CSR is still on the rise
26
In fact……
Many Market [Access] Requirements originate from
CSR policies
&
Many requirements can be dealt with through a CSR
policy
27
Legislation
Consumer / User
Health and Safety
Environment
CE Marking/HACCP
Social / Fair
Trade labels
ISO 9000 series
Certificate
Quality
SA 8000 / OHSAS
Certificate
EN / IS0
norms
Codes of
conduct
ECO Labels
Social accountability
Market driven
28
E.g. Packaging, WEEE,
RoHS, Cadmium
IS0 14001
Certificate
Environment
Company values
Governments
Legislative compliance:
- Consumer health and safety
- Environment
NGOs
Public pressure:
- Replace dangerous chemicals
- Brands: responsibility for
supply chain
Clients
- Products according to specs
- High quality assurance
Consumers
Consumer products
Expect:
- Safe products
- Good circumstances
29
Company
policy
Black Box
Purchase
requirements:
-Social
-Product safety
-Environmental
-Quality
How to keep track?
Check for your products and
potential export countries!
Use the CBI website
30
31
Assignment
Discuss in groups:
How can market access requirements influence your plans to
export?
•
•
32
What decisions may they influence?
Where do they fit in your export marketing plan?