XS Event Sales
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Why XS?
 $150 Million Dollars in Sales
 Over 7 Million Cases Sold
 Over 84 Million Cans Sold
 Number 1 Privately Sold Energy Drink
 Number 1 Energy Drink Sold On-Line
 Easier to sell than SA8!!
XS Product Lines
 Blast! Mixers
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 Cans & Shots
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Open & Closed Events
Open Events
- XS Energy Drink (IBO), Other Vendors & The Event
- Most Patrons are there for “Fun on the Town”
- Sell 2-10% of the Total Attendees
Closed Events
- XS Energy Drink (IBO), Venue & The Event
- Most Patrons are there for a “Specific Reason”
- Sell 25-50% of the Total Attendees
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XS Event Sale Location Ideas
 High School Sports
(Closed)
 Health Clubs/Gyms
(Closed)
 Organized Sporting Events
(Open)
 Town / Street Fairs
(Open)
 Church Events
(Basket?)
 Extreme Sporting
(Open)
 Tree Climbing Competition
(???)
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Matching XS to Venues/Events
Examples
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 School - Opportunity for Smoothie Sales, Can Sales,
Case Sales and Referrals
 Town / Street Fair - Opportunity for Single Can Sales,
Case Sales and Referrals
 Bar / Lounge - Opportunity for Blast Mixer Sales and
Referrals (B2B)
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Approval
Rules of Conduct 4.3.3 Event Sales
- Login
- Search “Event Application”
- Download
- Print
-Fax in request form 30 days
prior to your XS Event
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Booking the Event
 Speak with the Event Coordinator
(Person in charge of running the event)
 Get exact details of the day
(Schedule of events).
 Is there a Vendor Fee or Kick Back/Donation?
 Exclusivity of Event (Are you the only Energy Drink Vendor?)
 Approximate number of attendees?
 Booth/Tent Location
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XS Gear Essentials
- 10 x10 Tent, 6ft/8ft Tables, XS Table Cloths
- XS Coolers and XS Banners
- XS Sport/XS Signature Marketing Material
- Raffle Cards/Comparison Charts/Flyers
- XSPress Delivery forms
- XS Apparel (Shirts & Hats)
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Event Sales
Setup Guidelines
 Arrive approximately an hour before to set up
 Use storage bins and carrying containers for ease of use
 Be sure you have access to electricity and water (if needed)

Display marketing material & products just like a storefront
 Make your Booth big, bright & professional
 Select a location with heavy foot traffic and high visibility
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“Marketing Maze Concept”
1) Marketing
2) Order / Purchase
3) Pick Up / Follow Up
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Active Marketing
Don’t just stand there, do something!
Asking “Yes” or “No” questions could lead to a “No”
- What flavor can I get for you?
- Have you ever heard of a ‘HEALTHY’ Energy Drink?
- Do you want 1 or 2?
- Did you get your free sample yet?
- Have you ever heard of XS?
TIP:
Be friendly, smile and lead people to your booth.
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Follow Up / Pickup
Build Rapport
- Ask friendly questions about the event.
- Say, “By the way I’m ‘_____’ and shake some hands.
- Smile and nod in agreement as they chat with you.
Get Referrals
-Offer them to enter the “Free Raffle” while they Wait.
(Jot down any notes on the back of the Ticket; like, their Favorite flavor.)
- Let them know you’ll be following up with them
in a couple of days.
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Team Work
 Preliminary Meeting couple of Days Before Event
 Each Team Member should have a Responsibility
 Everyone must be Prepared with Product Knowledge
 All Team Members must know Pricing and Team Goals
(Sales Goals & Product Movement)
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A Business Perspective
Treat It Like a Business

Cost Low…Profits High!

Don’t spend money; invest it!

Quality Ingredients; but go to the source.

Preparation of Ingredients.

Identify your “Magic Number” for making
pure profit.
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Recipes
THAT MAKE PROFIT!!!
 Soo-Berrry-Good
 Man-Go-Nana-Madness
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 Electric Lemon Mixer: 1/2 oz
Cran-Grape Mixer: 1/2 oz
Vanilla Ice Cream: 1/2 Cup
Lemon Lime Soda: 3 oz
Med Banana: 1/2
Frozen Strawberry: 1/4 Cup
Ice: 1 Cup
 Vanilla Ice Cream: 1/2 Cup
 Lemon Lime Soda: 3 oz
 Med Banana: 1/2
 Frozen Strawberry: 1/4 Cup
 Mango Concentrate: 1/4 Cup
 Ice: 1 Cup
WHOLESALE COST
$1.00
RETAIL COST
$4.00
$3.50
WHOLESALE COST
$1.00
RETAIL COST
$4.00
$3.50
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$4.00 - $1.00 = $3.00
$3.00 X 1000 = $3000
$3.00 X 2000 = $6,000
Smoothie Math
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By: Vishaal Pandya
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