Shoreway Environmental Center:
A Master Plan for Success
AOR 2012
Bend, Oregon
June 8, 2012
RethinkWaste
Formed in 1982, RethinkWaste (also known as the
SBWMA) is a joint powers authority in San Mateo
County which manages 12 separate franchise
agreements with Recology and owns an integrated
16-acre recycling, transfer and corporation yard
complex in San Carlos, California known as the
Shoreway Environmental Center.
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Shoreway Environmental Center
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Summary of Success

January 1, 2011 Rolled Out New Collection
Services for 93,000 Residential Accounts
and 10,000+ Commercial Accounts
– Cart based, weekly collection service for all
materials
– New collection fleet with high level of
automation and on-board computers
– Single stream recycling collection (previous
program was dual stream with tubs)
– Organics collection for plant materials and
food scraps
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Summary of Success Cont.

Completed $47 Million in Master Planned
Capital Improvements
- New Materials Recovery Facility (MRF) with
highly automated processing equipment
- Transfer Station with greatly expanded public
tipping area
- New Public Recycling Center
- New traffic flow, scales and scale-house has
eliminated traffic back-ups
- New education center and other environmental
enhancements
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Background
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Member Agencies had never gone thru RFP
(Original hauler was locally owned scavenger
company that was purchased by BFI. BFI
purchased by Allied Waste in 1999).
Outdated collection services (manual collection
of garbage and recycling, every other week
recycling collection with tubs, customer provided
garbage cans, etc.)
Cost plus contract with little incentive for cost
controls or service innovation
Purchased Shoreway facility from Allied Waste in
1999 for $20 million
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Background Cont.

Fall 2006 hired first Executive Director of JPA to
manage contractor selection process, approved
core and optional programs and services and
draft contract terms, and recommended the
following facility improvements:
o Shoreway single stream processing equipment
retrofit (currently dual stream processing
system)
o Expanded transfer station to accommodate
additional yard waste and food waste
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Goals for Projects
Member Agency Needs
 Achieving and exceeding state-mandated
diversion (recycling) goal of 50%
 Implementing new collection services and facility
operating contracts by January 1, 2011. Existing
contracts with Allied Waste expire 12/31/10
 Ensuring customers pay competitive rates for
quality programs and services
JPA Needs
 Upgrade transfer and processing infrastructure
 Procure more cost effective facility operations
services
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Old Residential Collection System
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Mix match of containers, manual and semi-automated
collection
Dual stream recycling, every other week
Yard trimmings only, every other week
Weekly garbage, side and backyard collection
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New Residential Collection System
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New wheeled carts, automated curbside collection
Weekly single stream recycling (all fiber and
containers commingled)
Weekly compost (organics) = yard trimmings + food
scraps + food and beverage soiled paper
Weekly garbage (20-gal. cart available)
Default cart sizes (32-gal. for garbage, 64-gal. for
recycling, and 96-gal. for compost)
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Single Stream Recycling
Small pieces of scrap metal weighing less than ten (10)
pounds and fitting into the Targeted Recyclable Materials
Collection Container (excluding chain, cable, wire, banding,
hand tools, and automotive parts)
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Shoreway Facility Master Plan

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November 2006 hired JR Miller to assist with
developing a facility master plan
April 2007 JPA Board approved facility master
plan improvements as follows:
o New 72,000 sq. ft. MRF building (replace
existing 48,000 sq. ft. MRF building
constructed in 1968, purchased and
renovated by BFI in 1992)
o New state-of-the-art single stream sorting
system with separate infeeds for residential
and commercial materials
o New baler
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Shoreway Facility Master Plan Cont.
o
o
o
o
o
Major traffic improvements, including relocation
of current main scale entrance area, and
additional scales and truck queuing lanes
New 26,800 sq. ft. addition to transfer station
building and demolition of existing southern
portion of the building (8,400 sq. ft.) used for
self haul tipping. This will add 18,400 sq. ft. of
net new tipping area to transfer station.
New Public Recycling Center
Environmental Education Center
Green building features
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MRF Space Limitations
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Recyclables tonnage will
increase with change to
weekly collection
Recyclables tonnage will
increase with change to
single stream
Installation of new
single stream
equipment requires
more space
Outdoor storage of
some commodities
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Challenges Along the Way
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Simultaneously managing two RFP processes
(franchised collection services provider, and
facility operator) and a facility master plan
Managing capital improvements while keeping
facility running
Total contract awards = Nearly $1 billion over
10 years = Politics of trash
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Challenges Along the Way Cont.

Governance structure required separate
franchise agreement approvals by all 12 Member
Agencies (MAs), facility operator approval by
two-thirds of MAs, and debt issuance approval
by two-thirds of MAs
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Financial collapse of 2008
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Service provider transition
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Need for constant re-education of key decisionmakers given length of process
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Facility Operations Procurement Process
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Released RFP in November 2007
Received 7 proposal responses in March 2008
Allied Waste, BEST (joint venture of four privately
owned local companies), Greenstar, Hudson Baylor
Corp. with Waste Solutions Group, Norcal, Republic
Services, and South Bay Recycling, (joint venture of
Community Recycling and Potential Industries).
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Selected South Bay Recycling (SBR) as Operator
in April 2009. SBR partnered with BHS for single
stream equipment design and installation
services.
Awarded contract in July 2009 and operations
initiated 1/1/11. MRF start-up in April 2011
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Proposal Results
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Received 7 proposals from highly qualified firms
Within 7 proposals received multiple MRF equipment
designs. In total, the seven proposers presented 11
equipment design and layout options with designs
coming from four different equipment vendors (BHS,
CP, Machinex, and Bollegraaf/Van Dyk Baler).
Final negotiated MRF fee of $66.45/ton for 2011 (now
is $70.53 for 2012). Includes the cost to also manage
a public buyback and drop-off center. Excludes MRF
bldg. and equipment depreciation and interest.
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Operational Goals for MRF Operation
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State-of-the-art MRF that maximized commodity
revenues and produced less than 10% residue
through meeting detailed equipment selection
and installation requirements, product quality
standards, and a system acceptance test
Insistence on performance tracking throughout
the life of the process
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Facility Operations Agreement
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Revenue guarantee and revenue sharing
o
o
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Revenue guarantee to Agency of $6.5
million/year
25% revenue share with operator once guarantee
met
Incentive structure to reduce plant residue
MRF RESIDUAL GENERATION
10%>
INCREASE IN COMMODITY
SHARE
no increase
9.0% - 9.9%
1% increase (becomes 26%)
8.0% - 8.9%
2% increase (becomes 27%)
7.0% - 7.9%
3% increase (becomes 28%)
6.0% - 6.9%
4% increase (becomes 29%)
5.0% - 5.9%
5% increase (becomes 30%)
4.0% - 4.9%
6% increase (becomes 31%)
<3.9%
7% increase (becomes 32%)
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Outstanding MRF Performance
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Outstanding MRF Performance
Original Design Requirements
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30 tons/hour processing line
for Residential Single Stream
15 tons/hour processing line
for Commercial Single Stream
Current Performance of MRF
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≥ 90% Uptime
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≤ 10% of processed materials
sent out as residuals
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95% recovery of available
recyclables
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1+ ton processed per labor
hour
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Ave. Residential Single Stream
throughput of 30.68 tons/hour
Ave. Commercial Single Stream
throughput of 20.36 tons/hour
96.4% Uptime
6.8% of processed materials
sent out as residue
98.9% recovery of available
recyclables
2+ tons processed per labor
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hour
Other MRF Metrics
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Inbound tonnage averages 250 tons per day
Tonnage is 63% from residential and 37% from
commercial
Shipped tons (commodities) were 75% fiber and
25% containers
Average commodity revenue for 2011 was:
$168/ton for fiber, $331/ton for containers and
a blended value of $208/ton
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MRF Before and After
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MRF Before and After
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Residential Program Results for 2011
Residential by the numbers… 2010 to 2011
 Recycling: +25.07% (32,507 tons to 40,655)
 Compost: +29.27% (58,306 tons to 75,373)
 Garbage: -17.46% (71,840 tons to 59,300)
 Measured Diversion: 66.2%
 Nearly 80% of customers in 32-gallon and
smaller garbage carts
 Approximately 18.5% have 20-gallon garbage
carts
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Record Residential Diversion Results
Allied 2010 vs. Recology 2011
Tons
Recycling: +25%
Compost: +29%
Garbage: -17.50%
2011 Diversion = 66.2%
2010 Diversion = 55.8%
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Self-Haul Diversion - A Success Story
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77% diversion rate for self haul materials at
Transfer Station. This means that of 47,000
tons of materials brought in by the public last
year, nearly 36,500 tons were recovered for
either reuse or recycling.
The high diversion rate is attributable to the
expanded floor space (master plan project),
fee structure and the Shoreway operator’s
diversion program
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Education Center Tours Program
2012 Tours Participants
900
812
800
723
700
600
435
500
472
433
400
300
200
150
100
0
January
February
March
April
May
June
2012 Tours Participants
Over 3,000 visitors,
80% from school groups
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Education Center
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Solar Powered MRF
With 2,700 panels producing 230 watts each, the
Shoreway Environmental Center is able to power
the 650-kW MRF sorting equipment using only solar
power.
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U.S. Green Building Council
LEED Certification
The facility was submitted to U.S. Green Building
Council for LEED Gold certification in 2012.
Sustainable elements cited in the LEED application include:
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Shading element/features for reducing interior heat gain
Translucent wall panels for increased day lighting
High solar reflectance roof coating
Low water usage plumbing fixtures used in all toilet rooms
Water efficient irrigation system and planned reclaimed water
connection
Recycled material for interior wall and floor finishes and recycled steel
building framing
Reuse of 50,000 square feet of the existing transfer station building
structure
96.3% of construction, demolition and land clearing waste diverted
from the landfill during MRF demolition
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Innovation and Best Practices
Facility RFP and Master Planning
 Established performance based equipment
specifications for the single stream equipment
(within the RFP) as opposed to being overly
prescriptive about equipment features and
layout
 Extensive tours of MRFs to capture best
practices to establish performance parameters
 Engaged potential proposers during RFP
development process by allowing them to
review an early draft of facility operations RFP
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Innovation and Best Practices Cont.
Facility RFP and Master Planning Cont.
 Included MRF equipment design and installation
as part of the scope of services within the
facility operations RFP
 Integrated the equipment layout and building
design for maximum operational efficiency and
space utilization. MRF building was designed
concurrently and in-sync with the design of the
single stream processing equipment provided by
Bulk Handling Systems (BHS).
 Integrated reverse vending machines (public
buyback) into MRF operations
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Innovation and Best Practices Cont.
Facility RFP and Master Planning Cont.
 Operator input throughout process
 Performance Incentives in Operations Agreement
Programmatic
 Acceptable materials list developed with facility
operations in mind (small scrap metal, no plastic
bags, etc.)
 Education center feature
 Regular contamination monitoring
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MRF Trends
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Continued automation
Flexible equipment designs to meet changing
inbound materials stream
Mining MSW for organics
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Contact Information
Kevin McCarthy, Executive Director
Phone:
Email:
Web:
Facebook:
Twitter:
650.802.3505
kmccarthy@rethinkwaste.org
www.RethinkWaste.org
www.Facebook.com/RethinkWaste
www.Twitter.com/RethinkWaste
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Any Questions?
Any
Questions?
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