Pre-listing template - Virtual Properties Realty

Instructions for Agent Use
Customize the Pre-Listing Letter to seller and
Agent Profile Page and any other information you
want to add. Delete whatever parts you do not
want to use.
Email this Pre-Listing Package to seller before
listing appointment along with a confirmation of
date and time for the listing appointment.
Include in the Pre-Listing Package:
 Letter to seller (customized)
 Agent Profile Page
 Seller FAQ
 Helpful seller tips
 Seller net sheet
 Information/articles/press releases, etc. about VPR
 Quick CMA (optional)
 Testimonials (optional – if you have any)
(today’s date)
Dear (customer name),
As a licensed Real Estate professional specializing in the residential real estate market in
(your area/subdivision or zip code), I wanted you to know that I have been very thorough in
studying the changing market conditions within a 10 mile radius of your home and look
forward to sharing these recent market statistics with you.
I am also looking forward to the opportunity to show you my marketing plan tailored to selling
your home, as well as many other market trends and statistics including recent sold, expired,
withdrawn, and active listings surrounding your home.
Please find enclosed a pre-listing package, which includes the following:
Seller Frequently Asked Questions
Helpful Seller Tips
Estimated Seller Net sheet
Several articles and information about myself and Virtual Properties Realty
For more information about Virtual Properties Realty please visit our website at and learn why
Virtual Properties Realty is Ranked the #1 Real Estate Office In Georgia For Buyer Side Sales
My team and I look forward to the opportunity to serve you and hope that you find the
enclosed information helpful..
(your name here)
(your designation here – Realtor, ABR, ePro, CDPE, etc)
(your phone number here)
(your email address here)
(your website here)
The following information represents an estimated Net Proceeds to Seller
Purchase Price
Seller paid closing costs
Home Warranty
Lender Required Repairs
Termite bond/letter
Broker Fee
HOA Letter/Proration
Tax & Insurance Escrow (rebate)
(negotiable 1% to 6% of sales price)
(optional $300-$400)
(for FHA and VA loans only)
(for FHA/VA only - $200 average cost)
(not required)
(depends on the service requested
(if subdivision has one)
(if bank pays seller’s taxes and insurance,
then seller should call bank to find out
what the rebate amount will be at closing)
Gross NET Estimate
Loan Payoff Amount (less) $_____________
(see mortgage pay stub)
Estimated amount seller will receive at closing:
Disclaimer: This sheet only represents an estimate and may not match what is on the HUD 1 Settlement Statement
Selling your home
is a big deal and we take
the task very seriously.
I am a (Georgia) native
Married to (spouse’s name) for xx
years with x kids
Hobbies: (auto enthusiast, boating,
Before real estate, I was a (your
previous career)
Licensed in xxx
Started with VPR in xxxx
Became Associated Broker in xxxx
Won (name of award) in xxxx
Real Estate
Designations (ePro,
Million Dollar Club,
Associate Broker, etc.)
Q. What information should I have available at a listing appointment?
 Mortgage check stub/statement and Escrow Balance. Call your mortgage lender for the most current status.
 Warranty deed showing owner name(s)
 Termite bond (if one)
 Survey (if one)
 HOA information (if one)
 Name of HOA and contact information
 Fee amount / when paid
 Special Assessments?
 Initiation fee?
 List of what is covered
Q. What will be discussed at listing Appointment?
 The Marketing Plan (why list with Virtual Properties Realty)
 Your needs and goals
 My “Comparable Market Analysis” (CMA) to establish your homes market value
 Verify property’s public record information
 The Listing agreement
 The Property disclosure
 Community Association disclosure (if one)
 Lead paint information (if house was built before 1978)
 Dual entry sheet (seller to check boxes describing home’s features))
 Seller’s estimated Net Proceeds at closing
Q. What repairs may be required by the buyer’s lender?
Typically homes with major components working properly will pass an initial inspection done by an appraiser.
Example: Heating and air conditioning , plumbing, electrical systems, roof, etc. Some signs that the appraiser
looks for include water stains, missing light fixtures, unfinished cabinets, broker toilets, missing faucet, shingles
curling or missing, broker or cracked windows, rotten or missing sliding, hot water not flowing from faucets, cold
or hot air not flowing from air vents, heating or AC escaping through doors or attic entry, etc.
Q. What are the different buyer loan limits? (get regular updates from a lender because limits can change)
 $417,000 - Conventional
 $346,250 - FHA Financing loan limit for most of Metro Atlanta
 $271,050 - FHA Financing loan limit for Non-Metro Counties (ie, Hall, Banks)
 $205,910 - Purchase price limit for Gwinnett Homestretch Down Payment Assistance for NEW
 $130,000 - Purchase price limit for Gwinnett Homestretch Down payment Assistance for PREVIOUSLY
For showings, if possible, please be out of the house. Prospective buyers will feel
more at ease if the seller is not there.
Have a pre-sale home inspection if the home is 10 years or older. Make the repairs before listing.
Get cost estimate for big ticket items needing replacement soon. This is handy when negotiations start.
Gather all warranties, guarantees, & user manuals, etc.(to show buyer) for items that remain with house.
Make showings easy with a lock box. The easier it is to show your home, the faster you will sell.
Lock up all valuables (jewelry, money, prescription drugs, etc). Agents can’t watch everyone at all times.
If your home has been on the market for more than 30 days (without an offer), consider lowering the price.
 Air home out, eliminate all odors. For an inviting fragrance, simmer a pan of water & cinnamon on stove.
 Clean carpets & wax hardwood floors. Replace when necessary.
 Clean all woodwork & cabinets with Old English.
 Keep AC set no warmer than 75 degrees and heat no cooler than 70 degrees.
 Repaint walls, if needed, in a neutral color. This is the best return on investment that you can make.
 Clean windows and ledges. Take screens off on front of house.
 Get rid of ALL clutter/ knickknack/personal pictures, etc. Store in a POD, garage, or basement.
 Remove as much furniture as possible. The more floor space a buyer can see, the bigger the room looks.
 When showing, the more light the better. Keep ALL lights on, drapes/blinds open, and add lamps in dark
 Dust & wash all light fixtures, fans, fixtures, blinds, windowsills, and plant ledges.
 Clean fireplace, remove any items that are in front of it.
 Be sure beds are made, clothes are hanging up, take off-season clothing and junk out of closets.
 Clean bathrooms well and make all chrome & glass shine. No clutter on sinks. Freshly calk if needed.
 Remove all wallpaper in house and repaint with a neutral color. (Buyer & seller taste is usually different.)
 Keep kitchen counters cleared off, appliances & sink should shine. No magnets/pictures on refrigerator.
 If you have pets, keep them confined to a room, basement, crate, etc.
 Pressure wash driveway, patio, & walkways, and make sure front door bell is working.
 Clean gutters & eaves. Clean (or paint) the front door, garage door, trim & siding.
 Fix any broken roof shingles.
 Clean out garage and keep organized. Pressure wash garage floor if needed.
 Keep lawn mowed and well edged. Trim shrubs clean out old flower beds and invest in new flowers/plants.
 Front door should be in good condition (new paint or stain). Make sure welcome mat is in good condition.
 The buyer’s first impression starts at the curb & continues through the entrance way. Make it a good one.
The Atlanta Journal Constitution – TOP WorkPlace in Metro Atlanta 2013
The Atlanta Business Chronicle’ Book of Lists – Best Place to Work
The Pinnacle Award presented by The Gwinnett Chamber of Commerce in 2007, which is only
awarded to an emerging company that has exhibited significant success as an established
business. In April 2007 The Gwinnett Chamber of Commerce also named Virtual Properties Realty as
one of the counties top 25 small businesses, and #1 in their category, based on:
 Staying power- a substantial history as an established business
 Substantial growth in the number of employees
 Significant increase in sales dollar and/or unit volume
 Original entrepreneurship
 Innovativeness of product or services offered
 Response to adversity
 Community service and commitment
Only the top 10 Gwinnett small business with the highest scores are named the year’s finalists. From
those 10 businesses the scoring is broken down into three categories for (1-10, 11-149 and 150+
employees) then the award is presented to the small business person of the year for their respective
category. Next the three finalists’ names are handed over to a second committee- which is a group of
five SBDC, and judges that includes a staff member of the for other members of the Gwinnet Chamber
of Commerce. The panel interviews each of the finalists and then takes a tour or their companies.
Judges are free to ask each finalist any about anything they wish as they have the responsibility to
determine who the final winner will be. After all the interviews are complete, the judges meet to discuss
what they learned and to score each finalist.
Pacesetter Award presented by Atlanta Business Chronicle in 2006,2007 and 2008, which is awarded
every year to fastest-growing privately owned companies in the Metro Atlanta area. To receive the
Pacesetter award Metro Atlanta companies are evaluated as candidates based on a growth index
formula that looks into year to year accounting records, revenue growth and employee head count
relative to the company size. The honor associated with this award reaffirms that Virtual Properties is
one of the best run and fastest growing companies in Metro Atlanta.
Top (#1) Real Estate Office in Metro Atlanta for number of homes sold. Every year since 1998 The
Atlanta Business Chronicle book of lists has listed Virtual Properties as #1 in buyer side transactions.
Top(#5) Real Estate Office in Metro Atlanta for gross residential sales volume from closed transactions.
Every year since 1998 Virtual Properties has been a top producer in gross sales (dollar amount).
Who’s Who Recipient every year since 2009 (presented buy the Atlanta Business Chronicle) to Virtual
Properties Realty Broker /Owner Steve Wagner, for being one of Metro Atlanta’s Top leaders in the
Real Estate industry.
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