George Madhavan Director, 3P Network PUB, Singapore’s national water agency 1 Country Information 2 PUB manages the complete water cycle stormwater management treatment of used water sea rain Indirect Potable Use NEWater collection of rainfall in drains & reservoirs desalination treatment of raw to potable water Direct NonPotable Use collection of used water in sewers supply of water to the population & industries 3 4 NEWater • • • • Introduced in 2002 Primarily for industrial and commercial use Small percentage added to raw water reservoirs NEWater can meet 30% of Singapore’s current water supply 5 Closing the water loop Kranji 17 mgd N Kranji NF Woodlands NEWater SR Mandai SR Tampines NEWater SR Bedok 18 mgd Ulu Pandan NF Jurong Hill 65 SR JIWW Changi NF Bedok NF Ulu Pandan Kent Ridge 32 mgd NEWater SR Changi LEGEND 50 mgd • NEWater Infrastructure Plan (NIP) and NIP Extension pipeline projects in progress to meet growing demand in Jurong Island Pulau Bukom • NEWater to meet 50% of water needs by 2060 6 INDUSTRIAL WATER PIPELINES 7 Quality assurance • Comprehensive water sampling and analysis • Extensive physical, chemical and microbiological testing • 300 parameters incorporated; more than 130,000 analyses carried out to date • Independent panel of international water experts; regular audit and review of results and plant operations 8 Expert Validation 9 Key Challenges Overturning public’s psychological fear and stigma Focus on treatment process (advanced membrane technologies), instead of source Mindset change needed to get public to understand that water recycling was part of nature Terminology had negative connotation NEWater process speeds up the natural water cycle Use terms that better reflect the process or its value as a resource Translate technical information in a simple, layman manner through use of simple diagrams and familiar objects that are easy to understand 10 Engaging the stakeholders Communications with stakeholders was key to success of campaign • Key messages: – NEWater is a safe and meets WHO drinking water guidelines – NEWater will make Singapore’s water supply more resilient Media Opinion leaders Public 11 Engaging media as partners 12 Endorsement by leaders 13 Choice of words wastewater or sewage used water sewage treatment plant water reclamation plant Reclaimed water NEWater 14 NEWater Visitor Centre • Pillar of public education campaign; officially opened in Feb 2003 15 Public sampling 16 NEWater in 2012 • 300 parameters incorporated; more than 130,000 analyses carried out to date • 4 NEWater plants can meet 30% of Singapore’s water needs • 23 million bottles of NEWater distributed for public sampling purposes • NEWater to meet 50% of Singapore’s water demand by 2060. 17 http://www.pub.gov.sg http://www.facebook.com/PUBsg 18