P2
Explain how current trends will
impact on a start up business
Social – Population Trends
• Increased life expectancy
Social – Household and families
• More couples co-habiting
Social - Education
• Improved education and achievement
Social – Labour market
• Increase in flexible working
Social – Increasing travel for work
• Longer commutes to work
Technology - ICT
• Increasing use of IT, telephony and web
Environmental
• Increase in renewable energy and recycling
Ethical
• Carbon footprint, timber sources, child labour
Ethical
• Inadequate pay, animal welfare, values of an
organisation