MOVING FROM WASTE
MEASUREMENT TO WASTE
MANAGEMENT
Michael J. Gulich, AIA, LEED
Director of University Sustainability
Purdue University
mgulich@purdue.edu
Tamm Hoggatt
Assistant Director of University Sustainability
Purdue University
tjhoggatt@purdue.edu
Chris Ronson
Solutions Manager
Emerge Knowledge
chris@emergeknowledge.com
IF YOU CAN’T MEASURE IT,
YOU CAN’T MANAGE IT.
- Peter Drucker
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PURDUE UNIVERSITY
WEST LAFAYETTE CAMPUS
 Approximately 40,000 students and over 15,000 faculty and staff
 381 buildings on campus in West Lafayette, IN
 Land grant college founded in 1869
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PURDUE UNIVERSITY
SOLID WASTE MANAGEMENT
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PURDUE UNIVERSITY
SOLID WASTE MANAGEMENT PHILOSOPHY
 Single-stream (for the most part)
 Separate streams for:
 Office paper (includes confidential paper)
 High-volume producers of cardboard
CARDBOARD
13%
OFFICE PAPER
24%
COMMINGLED
RECYCLABLES
63%
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PURDUE UNIVERSITY
SOLID WASTE MANAGEMENT PHILOSOPHY
 Trash cans removed from all desks in 2009 – went from
trash pickup 3x/week to recycling pickup 2x/week
 5,500 recycling containers in residence hall rooms
 Narrow definition of landfill trash (academic core):
 Food waste
 Napkins and tissues
 Restroom hand towels
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PURDUE UNIVERSITY
GOALS OF THE PROGRAM
 Maximize Purdue’s diversion rate by the most costeffective and efficient means
 Reduce the amount of waste currently landfilled
 Raise Purdue’s diversion rate to 85% by 2014
85%
BY
2014
DIVERSION RATE
WHAT IS DIVERSION RATE?
 Diversion rate is calculated as:
Total Recycling Collected
x 100
Total Waste Generated
(Recycling Collected + Landfill Trash)
Expressed as a %
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DIVERSION RATE
PURDUE’S DIVERSION RATES
 Traditional Diversion Rate (50% for 2011-12)
 Institutional Diversion Rate (80% for 2011-12)
 Reported to the public
 85% target by 2014
 Comprehensive Diversion Rate (91% for 2011-12)
 Recyclemania Diversion Rate (36% for 2012)
 Game Day Challenge Diversion Rate (18% for 2012)
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DIVERSION RATE
TRADITIONAL DIVERSION RATE
 Traditional Diversion Rate (50% for 2011-12)
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DIVERSION RATE
TRADITIONAL DIVERSION RATE
Diversion Rate (%)
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
94-95
95-96
96-97
97-98
98-99
99-00
00-01
01-02
02-03
03-04
04-05
05-06
06-07
07-08
08-09
09-10
10-11
11-12
Diversion Rate (%)
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DIVERSION RATE
INSTITUTIONAL DIVERSION RATE
 Institutional Diversion Rate (80% for 2011-12)
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DIVERSION RATE
COMPREHENSIVE DIVERSION RATE
 Comprehensive Diversion Rate (91% for 2011-12)
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DIVERSION RATE
NATIONAL STANDARDS
 No national standard for what is in the diversion rate
 AASHE STARS (v1.2)
 OP Credit 18: Waste Diversion – materials destined
for disposal in a landfill or incinerator but diverted by
recycling, composting, reuse, donation, or resale –
does not include construction, demolition,
electronic, hazardous, special, universal and nonregulated chemical waste
 OP Credit 19: C&D Waste Diversion
 OP Credit 20: Electronic Waste Recycling
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LANDFILLED MATERIAL
ALTERNATIVE METRIC
9000
8000
7000
Total Waste in Tons
6000
5000
Series2
4000
Series1
3000
2000
1000
0
94-95
95-96
96-97
97-98
98-99
99-00
00-01
01-02
02-03
03-04
04-05
05-06
06-07
07-08
08-09
09-10
10-11
11-12
Fiscal / Academic Year
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WASTE AUDITS
RESIDENCE HALLS
Cary Quad – Floor 3
10% Landfill | 90% Recycling
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WASTE AUDITS
RESIDENCE HALLS
Cary Quad – Floor 4
5% Landfill | 95% Recycling
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WASTE AUDITS
RESIDENCE HALLS
Harrison Hall
10% Landfill | 90% Recycling
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WASTE AUDITS
RESIDENCE HALLS
Meredith Hall – Floor 3
10% Landfill | 90% Recycling
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WASTE AUDITS
RESIDENCE HALLS
Harrison Hall
50% Landfill | 50% Recycling
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WASTE AUDITS
SHREVE HALL | ECO-REPS
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WASTE AUDITS
SHREVE HALL | ECO-REPS
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WASTE AUDITS
RAWLS HALL | LEED-EB:O+M
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WASTE AUDITS
RAWLS HALL | LEED-EB:O+M
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RECYCLEMANIA
OPPORTUNITY FOR NEW DATA
 No national standard for what is in the diversion rate
 AASHE STARS (v1.2)
 OP Credit 18: Waste Diversion – materials destined
for disposal in a landfill or incinerator but diverted by
recycling, composting, reuse, donation, or resale –
does not include construction, demolition,
electronic, hazardous, special, universal and nonregulated chemical waste
 OP Credit 19: C&D Waste Diversion
 OP Credit 20: Electronic Waste Recycling
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RECYCLEMANIA
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RECYCLEMANIA
RECYCLE MADNESS RESULTS
Landfill Trash During Recyclemania
University
Residences
51%
Academic
Campus
49%
Diversion Rate During Recyclemania
 University Residences = 24.45%
 Campus Average = 38.51%
 Academics Campus = 52.57%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
University
Residences
Campus
Average
Academic
Campus
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GAME DAY CHALLENGE
ALCOA FOUNDATION ACTION TO ACCELERATE GRANT
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GAME DAY CHALLENGE
ALCOA FOUNDATION ACTION TO ACCELERATE GRANT
 Year 1 (2012) Target = 20% diversion rate
 Year 2 (2013) Target = 50% diversion rate
15.1%
Tailgate Diversion Rate
2012 Season
11.8%
11.4%
7.6%
18.3%
7.4%
5.3%
Eastern Kentucky
Eastern Michigan
Marshall
Michigan
Wisconsin
Penn State
Indiana
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SEARCH FOR DYNAMIC TRACKING TOOL
NEEDS FOR TRACKING TOOL
Real time tracking – not end of year
Monthly data
Trending analytics
Simplify reporting on campus
One source of data
Eliminate multiple spreadsheets
Departments to have ownership of their waste stream
data and to have access to analytics (peer pressure)
 Scalable
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




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SEARCH FOR DYNAMIC TRACKING TOOL
EVALUATION CRITERIA FOR TRACKING TOOL SELECTION
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Are all of Purdue’s waste streams supported?
How many users are supported?
What is level of security / are there administrator rights?
What analytics / reporting are available?
Is customer support provided during piloting & setup?
Can it track Purdue’s historical diversion rates?
Can users edit data entry ‘tickets’?
Is who entered the data tracked?
What does the package cost?
Is it user friendly?
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RE-TRAC CONNECT
PILOT PHASE
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RE-TRAC CONNECT
PILOT PHASE
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RE-TRAC CONNECT
TRAINING & IMPLEMENTATION
Departments trained to-date:

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Grounds
Gravel Pit Operation
Materials Management & Distribution
Warehouse & Surplus
Radiological & Environmental Services
Departments to be trained:

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



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University Residences
Physical Facilities
Purdue Memorial Union (PMU)
Food Stores
Smith Hall (academic butcher shop)
Wade Power Plant
Transportation Services
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RE-TRAC CONNECT
TRAINING & IMPLEMENTATION
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RE-TRAC CONNECT
ANALYTICS
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RE-TRAC CONNECT
ANALYTICS
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RE-TRAC CONNECT
ANALYTICS
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RE-TRAC CONNECT
ANALYTICS
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RE-TRAC CONNECT
ANALYTICS
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RE-TRAC CONNECT
LESSONS LEARNED
 Diversion rate can be a good metric, but it’s not the whole
picture
 Too much data is never enough
 Be consistent, but don’t necessarily be bound by your
historical data categories
 Ask lots of questions
 Don’t assume past tracking data is complete
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RE-TRAC CONNECT
LESSONS LEARNED
 Don’t assume each department is capturing all their
recycling data
 Even though departments furnished total recycling
amounts, we learned departments were tracking streams
much more granularly than we assumed
 You can NEVER have enough trending reports
 No matter how thorough training was and how detailed
the training materials are, you still need to audit the data
 Garbage in, garbage out
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sustainability@purdue.edu