The Mobile Journey
John O’Hare
Head of Innovations, NSN Academy
11th February 2011
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© Nokia Siemens Networks
John O’Hare, 11th February 2011
Agenda 11:20 – 11:50
• Mobile Learning
• Why it is needed ?
• When is it needed ?
• What can be done ?
• How can you start ?
• Questions
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John O’Hare, 11th February 2011
Nokia Siemens Networks Academy - Worldwide 2009 Figures
Worldwide presence
and local footprint Training Locations in
more than
More than
300 employees worldwide
30 countries
10 000
More than
external and internal
215 000
events and
e-learning deliveries
250 000
external and internal
student days yearly
More than
5 400
courses in up to
100
More than
customer references
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9 languages
Learning Solution Evolution & Trends
Coaching & Mentoring
Instructor-led, classroom
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John O’Hare, 11th February 2011
Learning Solution Evolution & Trends
Distance Learning
Coaching & Mentoring
Instructor-led, classroom
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John O’Hare, 11th February 2011
Learning Solution Evolution & Trends
Social Learning
Distance Learning
Coaching & Mentoring
Instructor-led, classroom
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John O’Hare, 11th February 2011
Blended
Learning
Learning Solution Evolution & Trends
Social Learning
Distance Learning
Coaching & Mentoring
Instructor-led, classroom
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John O’Hare, 11th February 2011
Blended
Learning
Learning Solution Evolution & Trends
Mobile Learning
Social Learning
Distance Learning
Coaching & Mentoring
Instructor-led, classroom
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John O’Hare, 11th February 2011
Blended
Learning
Learning Solution Evolution
Traditional tree (trunk and branch) training department, with learning
activities focussed around the Training Academy
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Learning Solution Evolution
Traditional tree (trunk and branch) with added social learning (blogs, wikis,
YouTube & knowledge database) for learners to share their experiences
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Learning Solution Evolution
Blended Learning makes the Social Learning more successful and
encourages its use amongst everyone. With the choice, learning starts to
revolve around the learner, who can drive it, rather than the department.
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Learning Solution Evolution
To be really performer-centric, all the different learning options must be
linked together to give total choice, creating a knowledge sharing and
learning lifestyle
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Learning Solution Evolution
The seamless integration of learning and sharing has to be easy and
convenient for the performer, to form a learning lifestyle: The Learning Cloud
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When do we voluntarily want to know things ?
When you’re new:
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When do we voluntarily want to know things ?
When you want
to know more:
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When do we voluntarily want to know things ?
When you’re
confused:
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John O’Hare, 11th February 2011
When do we voluntarily want to know things ?
When you’re
facing changes:
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When do we voluntarily want to know things ?
When things have
gone wrong:
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When do we voluntarily want to know things ?
catastrophes
changes
confused
keen
new
Making a phone a more suitable medium
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John O’Hare, 11th February 2011
International Telecommunications Union
World in 2010 Facts & Figures
5.3 Billion mobile subs
940 Million 3G subs
Mobile networks reach:
90% of world pop &
80% of rural area pop
In 2010, 143 countries
offer 3G services
(up from 95 in 2007)
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John O’Hare, 11th February 2011
International Telecommunications Union
World in 2010 Facts & Figures
There are 2 Billion Internet users, 1.2 Billion are in developing countries
21% of the population in developing countries are online
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John O’Hare, 11th February 2011
International Telecommunications Union
World in 2010 Facts & Figures
Fixed broadband penetration is low in developing countries:
less than 1% in Africa
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John O’Hare, 11th February 2011
International Telecommunications Union
World in 2010 Facts & Figures
Entry level fixed broadband connection costs ~ $190 per person per month
in developing countries, compared to ~ $28 pppm in developed countries.
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John O’Hare, 11th February 2011
Summary
Mobile devices are convenient and the only
realistic way of achieving the learning cloud
When you need urgent answers, the phone is often at hand
allowing privacy and comfort in stressful situations
Countries without a fixed-line telecoms infrastructure, will
rely on cheaper mobile broadband subscriptions.
Most people in developing countries will experience the
Internet through their phone
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International Telecommunications Union
World in 2010 Facts & Figures
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John O’Hare, 11th February 2011
Mobile Network Evolution
2G: mobile voice calls only
MSC
BSC
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John O’Hare, 11th February 2011
Phone
Network
Mobile Network Evolution
2½G: introduction of mobile data
MSC
Phone
Network
BSC
www
Mobile data is possible by sending data along a voice channel,
or multiple voice channels.
 it’s expensive as you’re paying for multiple calls
Data Rates: 9.6 Kbps
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Mobile Network Evolution
3G: proper mobile data
MGW
MSC
Phone
Network
RNC
www
SGSN
GGSN
Data
Network
New network architecture is introduced to deliver mobile broadband
Downstream: 0.4 Mbps
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Upstream: 0.4 Mbps
John O’Hare, 11th February 2011
Latency: 150ms
Mobile Network Evolution
HSPA: fast packet based mobile data
MGW
MSC
Phone
Network
RNC
www
SGSN
GGSN
Data
Network
Data networks become packet based  cheaper & scalable
Downstream: 14 Mbps
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Upstream: 5 Mbps
John O’Hare, 11th February 2011
Latency: 150ms
Mobile Network Evolution
iHSPA: faster packet based mobile data
MGW
MSC
Phone
Network
SGSN
www
GGSN
Data
Network
Network is simplified for speed and efficiency
Downstream: 50 Mbps
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Upstream: 10 Mbps
John O’Hare, 11th February 2011
Latency: 20-35ms
Mobile Network Evolution
LTE: or 4G mobile networks
Phone
Network
MME
www
Data
Network
SGW
4th Generation ultra high speed mobile data networks
Downstream: 173 Mbps Upstream: 58 Mbps
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Latency: 10-20ms
200
200
150
150
100
100
50
50
20
20
0
0
3G
HSPA
iHSPA
LTE
This radical improvement in the mobile broadband
‘user-experience’ will drive mobile learning
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Latency (ms)
Download/Upload Speeds (Mbps)
Mobile Network Evolution
Nokia Siemens Networks
has driven LTE development
the first supplier to demonstrate
LTE with data speeds up to 160 Mbps
the first to demonstrate LTE in a multi-user
urban field trial with peak rates of 173 Mbps.
made the first LTE call on commercial software and hardware
which was followed with the first complete handover between
LTE and HSPA
leading the LTE market with 31 commercial LTE customers
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John O’Hare, 11th February 2011
Summary
Mobile Networks are radically changing and the quality of
the mobile broadband experience will increase dramatically
LTE peak data rates are levels of magnitude faster than
what we get today with mobile broadband
LTE is starting to be rolled out now, networks will go live
soon. So have to start planning how to capitalise on them
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Mobile Learning introduction
Reach the
Learning Cloud
Lifestyle
adoption
Formalise
& Integrate
Accept & Use
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Integrate with current tools
and administration
Get it out there to trial and spark ideas.
Keep it simple, avoid bureaucracy
John O’Hare, 11th February 2011
Continue the
innovation
Smart/Super phone features
light meter
music player
FM transmitter
vibrate alert
keyboard
video player
flash
still camera
stereo speakers
video camera
FM radio
microphone
GPS
touch screen
headphones
High Definition Screen
barometer
USB
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clock
bluetooth
accelerometers
removable
memory
email
Apps
calculator
sms
calendar
Office tools
Internet access
John O’Hare, 11th February 2011
Mobile Learning Solution Evaluation
Office
Functions
Device
Features
GPS
Operating
System
camera
Device
External input
User interface
LMS
Display
navigation
Detail
tracking
screen size
Corporate firewalls
processing power
Flash support ?
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John O’Hare, 11th February 2011
Security
Bandwidth
Summary
Mobile phones will be essential to achieving a knowledge
sharing and learning lifestyle and reaching developing
markets
Mobile Broadband is about to become significantly better
with the introduction of LTE with incredible increases in
speeds and the user experience. Must start planning now
There is no one definition of mobile learning, there’s an
endless possibility of ways to use a phone to assist with
learning: So mobile learning will involve many innovation and
implementation cycles – bear in mind security and different
devices and operating systems (it’s not all Apps)
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John O’Hare, 11th February 2011
3 ways to start: audio book club
Audio book club:
• Download the mp3 file
• Listen to it on the phone
• Weekly group discussion
by voice conference
www.bbc.co.uk/podcasts/series/bottomline
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John O’Hare, 11th February 2011
3 ways to start: HTML-based mobile content
HTML-based mobile optimised webpages:
• Create webpages
• upload to an external site (no firewalls)
• Simple launch mechanism (email,
barcode, sms)
www.wikarski.com/cms/?q=node/3/
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John O’Hare, 11th February 2011
3 ways to start: interactive presentations
www.polleverywhere.com
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John O’Hare, 11th February 2011